From Freebies to Fierce Loyalty: The Impact of Promotional Products

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Promotional products have been a key part of marketing strategies for ages, but what’s the secret to their success?

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing strategies. Promotional products—ranging from custom apparel to eco-friendly gift boxes—serve not only as physical reminders of a brand but also as powerful tools that drive consumer engagement, loyalty, and purchasing behavior.

A Thriving Global Industry

The promotional products industry continues to experience strong growth, highlighting its vital role in the global marketing landscape. In 2024, the industry’s global market size was valued at over $26 billion, with the Asia-Pacific region accounting for approximately 23%—nearly $6 billion of the total.

Marketing and advertising expenditures on promotional products in countries such as the Philippines, Indonesia, India, and Vietnam are anticipated to grow by over 5.3% through 2025 . This surge reflects the region's dynamic economies and the increasing adoption of promotional merchandise as a key marketing tool.

Tangible Impact on Consumer Behavior

Promotional products wield a unique influence on consumer perceptions and actions. Studies reveal that 85% of consumers remember the brand who provided them with a promotional item, and 89% can recall that brand even after two years. These items often become integrated into daily life, with 81% of consumers keeping promotional products for more than a year .

Beyond recall, these products foster positive brand associations. Approximately 52% of consumers develop a more favorable impression of a company after receiving a promotional item . This goodwill translates into increased customer loyalty and a higher likelihood of repeat business, making promotional merchandise a cost-effective component of customer retention strategies.

One venue. Top suppliers. Unlimited gift ideas

As the industry continues to innovate, the 38th Corporate Giveaways Buyers' Show stands as a premier event for businesses looking to harness the power of promotional products. Scheduled on July 2-4, 2025 at the SMX Convention Center Manila, this annual trade show offers a comprehensive showcase of the latest trends and products in corporate gifting and branded merchandise. It is the preferred event for marketing & brand managers, procurement professionals, business owners, event planners and HR executives for finding new ideas for promotional gifts and discovering what gifts are trending every year.

In 2025, branded promotional products continue to be a vital element of successful marketing campaigns. Their ability to create lasting impressions, foster customer loyalty, and adapt to contemporary trends ensures their relevance in an ever-evolving marketplace. Attending industry events like the Corporate Giveaways Buyers' Show 2025 offers businesses the opportunity to stay ahead of the curve, connect with key players, and discover products that resonate with their target audiences.

Admission to the Corporate Giveaways Buyers’ Show 2025 is free of charge. Register at corporategiveawaysbuyershow.com.

Here Are 14 Gift Ideas to Say "I Love You" with Logitech This Valentine's Day

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Valentine’s Day is fast approaching and couples are looking for new and exciting gifts to give one another. If you plan to forgo the typical flowers and chocolates combo, Logitech has lovingly prepared a selection of thoughtful gifts that will surely make your gamer, or non-gamer, partner swoons.

Whether you’re looking for gaming peripherals to match with your partner, decorating your workspace, or simply getting something special for yourself, Logitech is here to make this month of love a joyous occasion.

Inspiring presents for romantic creatives

While work can get hectic and demanding, these thoughtful gifts are the perfect way to show your partner you care, even when you’re busy tackling your to-do list.

 

• MX Keys Mini + MX Anywhere 3s Combo

Going out for a date but still have some pending tasks to do? The MX Keys Mini + MX Anywhere 3s combo lets you work from anywhere without disrupting your plans!

• Brio 100 and Brio 300

Record your heartfelt “I love you’s” for your partner and look sharp in every video conference with the Brio 100 and Brio 300 webcam. 

• Zone Vibe 100

Zone out the world and vibe to your favorite love tunes with the high-fidelity soundscape of the Zone Vibe 100. 

• POP Icon Keys and Mouse Combo + Desk Mat

Remind your partner that they bring color into your life with the POP Icon Keys and Mouse Combo, and watch their face light up with joy!

• Pebble 2 K380s + M350s + Desk Mat

For the quiet and lowkey partner who values minimalism and functionality, the Pebble 2 K380s + M350s is the perfect gift to make them feel loved. 

These stylish, high-functioning items come in rose and white colorways, adding a touch of love to your workspace this Valentine's Day.

Ergonomic gifts for comfort seekers

These assortment of cozy companions are here to transform your daily grind into a more comfortable and productive experience.

• M650 Signature Mouse + Mouse Pad

If you’re reminded of your partner when you hear “small yet capable,” then the M650 Signature Mouse is a fun, practical pick for them -- just remember to tell them that it’s a compliment!

• M240 Silent Mouse + Mouse Pad

It may not be your hand, but the comfortable grip and smooth touch the M240 Silent Mouse offers is sure to remind them of you in every hushed click. 

• M196 Bluetooth Mouse + Mouse Pad

A little less clutter, and a little more romance. The M196 bluetooth mouse saves you space on your desk to put treasured memories on display.

Personalize your space with these comfort-driven selections and make your workspace your own. Available in rose and white color variations, these are the perfect way to bring a little more warmth to your everyday routine.

Something special for passionate gamers

Turn your late-night gaming sessions with your partner into something truly special with these premium items and enhance both of your gaming experiences and connection.

• Pro X Superlight 2 + Pro X TKL

Quality time with your loved one is always time well spent.  Make it even better with the Pro X Superlight 2 + Pro X TKL combo -- a budget-friendly pick for more fun-filled late-night gaming sessions together!

• Pro X Superlight 2 Dex + Pro X TKL

Fueled by your shared passion for games and each other, the Pro X Superlight 2 Dex and Pro X TKL is sure to bring out both of your competitive sides, making each game that much more fun!

Available in white and magenta, these top-tier items are made to bring your games to life, making each play session much more enjoyable for you and your player two.

Engaging items for immersion seekers

What better way to spend time and experience your favorite games than with someone special? Here’s a selection of items to get you, and your gamer partner, deeply hooked and mesmerized.

• G502 X + G515 Lightspeed TKL

Tailored for you and your player two, the G502 X and G515 Lightspeed TKL can get you hours of entertainment and immersion out of your favorite games.

• G502 X Plus + G915 X Lightspeed TKL

With every keyboard tap and mouse click bringing you closer to victory, the G502 X Plus + G915 X Lightspeed TKL lets you and your partner conquer virtual worlds together. 

With these quality options under your gaming arsenal, every action-packed or cozy game you play with your partner will feel lifelike and unforgettable. Available in white colorways, they’ll make your space look fun and ready for Valentines.

Thrilling finds for driving enthusiasts

If high-speed, competitive racing games are your idea of spending quality time with your partner, these game-changing gears are the perfect addition to your setup. Even better, Logitech is including a free shifter with every gaming wheel purchase! 

• G29 Driving Force + Shifter

Put love in the driver seat and feel like you’re driving the real deal with or against your partner with the G29 Driving Force + Shifter combo!

• G923 Trueforce + Shifter

Romantic cruise along the shore or an exhilarating race to the finish line? Either way, the G923 Trueforce + Shifter deal will make every second with your partner feel like the perfect drive. 

Don’t miss out on these top-notch selections, all from Logitech, with love.

Explore Logitech’s official Lazada and Shopee stores and Logitech G’ official Lazada and Shopee stores for a delightful catalog of high-end gaming and lifestyle items. For more inspiration and updates on exciting promos, visit Logitech’s official website and Facebook page. Share the love with Logitech!

No Gifts? No Problem! Here's A Curated List of Amazing Logitech Items for Last-Minute Shoppers

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Last-minute holiday gifts that deliver style, performance, and joy -- because thoughtful gifting never goes out of season.

Thinking of the perfect gift for the holidays can be nerve wracking, more so when you’re racing against the clock. If you’re still undecided, or simply forgot to shop earlier, don’t panic -- Logitech has the perfect last-minute solutions to make your holiday gifting a breeze.

Gifts for workaholics on the go

For the multitaskers and remote workers who are always on the go, these Logitech picks ensure they stay productive, stylish, and efficient no matter where they work.

1. POP Icon Combo

Add some personality to their workspace with this vibrant keyboard and mouse duo. Featuring low-profile keys that give a satisfying and smooth typing feel, and four action keys customizable through Logi Options+ app, the POP Icon Keys is as fun as it is functional. The POP Mouse allows precise and swift scrolling and produces 90 percent less noise thanks to Silent Touch Technology. The POP Icon Combo’s portable and wireless design ensures reliable performance from wherever and whenever inspiration strikes.

2. MX Brio Ultra HD 4K Webcam

Make online meetings and conferences look more vibrant with the MX Brio. This 4K Ultra HD webcam delivers crystal-clear visuals with AI-powered lighting adjustments, ensuring pristine video quality even under dim environments. With its noise-canceling microphones, every word is heard as clearly as it’s spoken.

3. Wave Keys Wireless Ergonomic Keyboard

Nothing can be more thoughtful than making someone’s comfort a priority. The Wave Keys boasts a curved keyframe and cushioned palm rest, making long typing sessions feel effortless.

4. Lift Vertical Ergonomic Mouse

On the subject of ergonomically designed gadgets, the Lift Vertical Ergonomic Mouse provides all-day comfort for small- to medium-sized hands thanks to its uniquely shaped design. It reduces wrist strains and has four conveniently placed buttons to maximize and personalize your workflow.

5. Combo Touch for iPad Pro and iPad Air

Looking to spruce up your iPad this Christmas? The Combo Touch keyboard, available in 13 inch and 11 inch variants, transforms your iPad into a laptop for those on-the-go work trips.

Premium gifts under ₱5,000

Quality gifts don't always have to come with a hefty price tag. These Logitech picks are sure to be thoughtful as it is affordable.

1. Logitech Studio Series Desk Mat

Sometimes, a simple and practical gift is exactly what someone might need. Add a touch of style and functionality to any workspace with the Logitech Desk Mat. Its spill-resistant surface and sleek design make it a practical and chic desk upgrade. Available in Lavender, Dark Rose, and Mid Gray, it offers a smooth and comfortable gliding feel and accommodates all your desktop essentials.

2. Pebble Keys 2 K380s

Lightweight, colorful, and designed for multi-device pairing, the Pebble Keys 2 K380s offer soft-touch typing and portability with a refreshing set of colorways to choose from. Its minimalist design and compact build is sure to exude a chic and playful vibe, adding a splash of personality to liven up your workspace.

3. MX Master 3s

The MX Master 3s offers unparalleled precision with its MagSpeed Electromagnetic wheel and ultra-quiet clicks. It’s the ultimate mouse companion for designers, writers, and anyone with big projects in mind.

4. MX Anywhere 3s

For a truly versatile and professional performance, the MX Anywhere 3s glides on any surface, even glass, with its 8K tracking and features a low-profile design to keep up with your workflow seamlessly.

5. Signature Slim Combo

This stylish combo features the Signature Slim K950 wireless keyboard and Signature

Plus M650 wireless mouse to cater to your dynamic work needs. With reliable performance, spill-resistant keys, and long battery life, it’s a practical yet sleek choice for productivity enthusiasts.

6. Keys-to-Go 2

Another great keyboard option is the Keys-to-Go 2 for tablets. It pairs well with any tablet, smartphone, iPhone and laptop via Bluetooth connection and comes with an integrated cover to protect it from spills and damage. It’s small and portable, perfect for travel!

7. Brio 300

The Brio 300 is a simple yet effective way to upscale your virtual conference experience. This external webcam offers full HD 1080p resolution and automatic light adjustment for clear, sharp visuals.

Gifts for the ultimate audio experience

For those who love sharing playlists or losing themselves in immersive soundscapes, Logitech’s audio lineup will definitely make the holidays extra special.

1. Ultimate Ears Wonderboom 4

For the friend who’s always the life of the party, the Wonderboom 4 delivers a bold 360-degree sound and impressive bass in a compact, waterproof design. It can be paired with another Wonderboom 4 or Wonderboom 3 for better sound and coverage.

2. Ultimate Ears Mini Roll

For tunes on the go, the Mini Roll is the ideal gift. Its portable, lightweight design ensures great sound no matter where you are, making it a trusty travel companion. Clip it to your bag with the included strap and enjoy your favorite music on the road for up to 12 hours on a full charge.

3. Ultimate Ears Boom 4

Powerful and with great sound quality, the Boom 4 speaker offers immersive audio and a rugged design that’s fitting for the holiday celebrations. Its megaphone feature, accessible via the Boom App, allows your voice to be relayed onto the speaker, perfect for calling people on the dance floor and sing-alongs.

4. Ultimate Ears Everboom

Another solid speaker under the Ultimate Ears series, the Everboom offers immersive 360° sound that wraps every note around the room. With up to 20 hours of battery life and features like one-touch NFC pairing and outdoor boost for extra sound clarity, this speaker is built for all-day listening and holiday cheer.

Celebrate the holidays in the company of your loved ones and make memorable moments with Logitech’s selection of quality products.Visit www.logitech.com today and browse through its catalog of gaming and PC peripherals.

Home Credit’s top holiday gift picks this 2024

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Treat yourself with these seven must-have gifts you deserve this holiday season

Christmas is just around the corner, and for Filipinos, it’s a season brimming with joy, love, and, of course, gift-giving. While it’s tradition to shower loved ones with presents, it’s also the perfect time to reward yourself for all the hard work you’ve done this year. After all, who deserves a gift more than you?

If you’re wondering what would make the perfect gift, Home Credit Philippines, the country’s leading consumer finance company, curated a list of must-have items that are practical, exciting, and worth it!

Whether you're looking for tech upgrades or home essentials, these picks will have you feeling like a winner this holiday season.

Smartphone. A new smartphone is always a good idea, especially as technology evolves at a rapid pace. Whether you're into photography, gaming, or simply staying connected with family and friends, the latest smartphone models offer the perfect combination of performance and style. Plus, with sharper cameras and enhanced battery life, you’ll be ready to capture every unforgettable Christmas moment and beyond.

Laptop. If you’ve been thinking about upgrading your work or study-from-home setup or indulging in some online gaming during the holiday break, a new laptop might just be the best gift you can give yourself. Look for one with great processing power, sleek design, and ample storage, so whether you're creating content, working on projects, or simply binge-watching your favorite shows, you’re set for success.

Tablet. This device has become the ultimate go-to for multitaskers. Perfect for both productivity and entertainment, it’s a fantastic in-between device that combines portability with versatility. Whether you’re using it for digital notetaking, streaming movies, or sketching your next big idea, a tablet is a great companion to keep you on the go during the holidays.

Refrigerator. For homemakers, you can consider upgrading your kitchen this season with a new refrigerator, because nothing says “Christmas ready” like a fridge stocked with delicious holiday treats! Modern refrigerators come with energy-efficient features, larger storage capacity, and sleek designs that will elevate your kitchen space. Plus, with all those Christmas leftovers, a roomy fridge will definitely come in handy!

Smart TV. Get the best seat in the house this holiday season with a brand-new Smart TV. Ideal for family movie marathons or simply watching the latest Christmas specials, a Smart TV with ultra-clear resolution and intuitive apps can transform your living room into an entertainment hub. It’s the perfect gift for those who love immersive viewing experiences.

Washing Machine. Who says practical gifts can’t be exciting? Investing in a new washing machine this Christmas can make life so much easier. With advanced washing cycles, water-saving technologies, and faster drying times, doing laundry becomes less of a chore, leaving you more time to enjoy the holiday festivities. Plus, it's an investment that will pay off all year long.

Karaoke Set. What’s a Filipino Christmas without karaoke? Bring the fun to your holiday parties with a new karaoke set. It’s the perfect gift for yourself and for everyone in the family who loves belting out their favorite Christmas songs and tunes. With top-notch audio quality and fun features like wireless microphones and built-in song libraries, your home will be the center of every Christmas gathering.

Exciting Deals this Holiday Season!

This year, you don’t have to settle for “pwede na” when it comes to rewarding yourself. With Home Credit’s upcoming Installment Festival, you can get 0% interest deals on a wide range of must-have items—from the latest gadgets to home appliances. It’s the perfect way to get what you truly want without the stress of paying for it all at once.

Ready to TODO your holiday shopping? Keep an eye out for our exclusive offers and make this holiday season one to remember! Whether you’re looking to upgrade your tech or refresh your home, Home Credit has the perfect deals to make this Christmas extra special for you and your loved ones.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or App Store to learn more about the latest promos or browse through Shoppingmall.ph.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

Last-Minute Holiday Gifts: Influencer Picks of the Season

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Check out heartthrob David Licauco as FitFlop’s celebrity personal shopper this holiday season and discover a curated selection of FitFlops from our favorite style influencers Angel Dei, Riva Quenery, Celeste Cortesi, and Kim Tappy.

This last-minute holiday gift guide will elevate your celebrations, help you find the perfect pair for the season’s outfits, and help you find the ultimate presents for yourself or loved ones.

Gift Love with FitFlop

This season’s agenda? Wearing comfort without compromising style.

David Licuanco joined Fitflop’s shoppers on a magical spree last December 17, 2023 at their Mall of Asia branch. David played celebrity personal shopper and picked out the comfiest footwear for the holidays. David personally got to know patrons and chose each pair for shoppers in-store. The star himself rocked the Fitflop Anatomiflex Leather Panel Sneakers paired with a bright red sweater and beige pants, giving a touch of festive spirit to the casual look.

David’s personal recommendations to shoppers were all about comfort, fashion, and a generous sprinkle of festive spirit in true Fitflop style. The celebrity Santa made the shopping experience extra special and definitely memorable.

Gifting to Your BFF

Angel Dei (@angeldei) loves keeping it comfy in a pair of Fitflop F-MODE Padded Leather Flatform Cross Slides. Cool, easy, and contemporary, these buttery leather slides are extra soft and silky on the feet. Made with FitFlop’s Microwobbleboard™ technology, these deliver ergonomic all-day comfort. This chic pair is the best gift for your BFFs (Try to resist the urge to steal it for yourself.)

Giving Back to Mom

Riva Quenery (@riva) sports a clean classic design with her Fitflop Eloise Cork-Wrap Leather Backstrap Wedge Sandals. The straps are crafted in smooth high-quality leather, and its curvy adjustable buckles (in brushed metal for a refined feel) ensure they stay on for the busy moms this Christmas season. Show your love to Mom with this perfect pair!

Going on a Tropical Vacation

Celeste (@celeste_cortesi) rocks the Fitflop Surf Adjustable Leather Back-Strap Slides. A fresh and sporty take of FitFlop's legendary supercushioning Microwobbleboard™ midsole. The pair has a rubber outsole that enhances the grip, making these suited for sandy beaches, the splashy outdoors, and the sunny tropical weather.

Gearing Up For Holiday Tours

Kim Tappy (@kim_tappy) fell head over heels in love (quite literally) with this classic pair of Fitflop Rally Leather Suede Panel Sneakers. The super popular Rally trainers with curvy paneling are softly padded, fresh, and casual. The ideal present for someone who knows how to dress up a casual outfit with a good pair of sneakers.

Kim also gave us the perfect holiday tip: Make sure to wear your favorite FitFlops for light country trails, as well as in the city, or on a busy holiday exploring on your feet.

Cozy Classics for the Season’s Parties

Vern Ong (@vernfloresong) loves to style his Fitflop Vitamin FFX Knits Sports with a casual monochrome. Perfect for both traveling and regular days at home. The sleek superlight sports trainer helps you move more and feel great. Biomechanically engineered for exercise and casual running, but equally good for dancing at this holiday’s get-togethers, the gift for someone who brings the party with them!  The best Vitamin isn't in a pill, it's on your feet…

Check these influencer picks for yourself and visit their physical stores at Greenhills, MOA, Trinoma, Alabang Town Center, SM, Bacoor, SM San Lazaro, SM Fairview, SM Megamall, SM North Edsa, SM Pampanga, SM Baguio, SM Cabanatuan, RP Antipolo, RP Tacloban, Abreeza, Ayala Capitol, Baymall, Centrio, Gateway, Marquee and Bacolod.

Stay updated with Fitflop’s collection of products, and upcoming news on Facebook and Instagram.

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About FitFlop

Founded in 2007, FitFlop is a global lifestyle brand renowned for its innovation and technology in footwear. With wellness at its heart, FitFlop creates footwear with an uncompromising mission to empower you to move better and feel great.

A CHERRY for you, Dad!

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5 Exciting Extravagance for A Smart and Awesome Father

Fathers are a beacon of light whose love leads the way rather than an anchor to keep us back or a sail to get us there. He took on the role of a parent in order to provide his child with something mythological and inestimably valuable: a protector. As Father's Day approaches, the perfect time to brag and express our affection is right now. Whether you take your dad to the movies or pleasantly surprise him with one of the best Father's Day gifts ever, CHERRY has compiled the best 5 gifts, making your hunt for the ideal present a breeze:

Dad Kept Us Safe and Sound

Convenience and security are at the tip of dad’s finger. With CHERRY Smart Swivel S4 Camera 3MP full HD video quality, he can watch over your house while he’s away. Due to the security camera's broad view angle and intelligent auto-tracking (horizontal 355°, vertical 85°), he can monitor 24/7 live security camera feeds and receive alerts for any suspicious behavior. He can also communicate with your family members while observing them from a distance utilizing this two-way audio between your smartphone and camera. In relation to smartphones, the CHERRY Flare S8 Deluxe highlights a 6.26" HD+ TrueView Teardrop Display with 4GB RAM and 64GB ROM. Secure and smarten up your home with CHERRY Smart Swivel S4 Camera for ₱1,649 and CHERRY Flare S8 Deluxe for ₱3,999.

Home Is Wherever You Are

Most Filipino households regularly have a TV as a source of entertainment at home. Enjoy an engaging kind of entertainment with CHERRY Aqua Smart TV. Dad can stream his favorite movies and TV series anytime he wants, so there's no need to wait for the program queue. With three sizes and an attractive price, CHERRY Aqua Smart TV is a smart choice for your home entertainment. Choose from a 55-inch model with a 4K UHD resolution and a more recent version of the Google TV operating system. You can have all these features for ₱29,999. On the other hand, a 43-inch model with Full HD resolution and 74W power output is also available and costs ₱19,999. If you want to save some space, you can purchase an Android TV OS-powered 32-inch model that has HD resolution and a 60 Hz refresh rate for ₱11,999.

I Know Dad Will Fix It

Nowadays, practically every family member makes use of gadgets and electronics. However, as we utilize our devices to brighten up our daily lives, we need a built-in safety feature to keep them safe. Help dad to keep tabs on your energy consumption with CHERRY Smart Universal Extension Cord. Appliances and devices can be configured with timers and schedules that can be used to help conserve energy. It has universal sockets that work with 16A high-power plugs and 5V USB ports. Additionally, it contains flame retardants to either slow down or stop the spread of fire. Using internet connection and the CHERRY IoT Solutions App, dad can direct the device to operate on its own even when he is at work or running errands. Moreover, he can use Siri shortcuts, Google Assistant, and Amazon Alexa providing more comfort and control. Bring home your Cherry Smart Universal Extension Cord for ₱1,619.

Little Scraps of His Wisdom

Dad believes that a healthy you is the finest present you can give to your loved ones and the rest of the world. It is vital to exercise caution both inside and outside of our home. The CHERRY Car Ionizer with Air Purifier helps clean the air in your car. It has a 4-stage filtration system with HEPA and carbon filters, 360-degree coverage for purification, and variable fan settings. It can emit 20 million negative ions. Additionally, it is portable and can be stored in a cup holder in a vehicle. Cap this for ₱2,500.

With these CHERRY gift ideas fit for the bravest man, you can brighten the memory of your Father's Day celebration. To purchase, visit:

Cherry Shop PH: www.cherryshop.com.ph

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Cosmic Technologies Incorporated is a Philippine-based company that carries the brand CHERRY which offers a comprehensive selection of products from Internet of Things (IoT), home, personal and wellness essentials, pet needs, travel necessities to mobile phones. Since 2009, CHERRY continues to build an equilibrium to create one ecosystem.