April 15, 2017

Sarah Geronimo makes a Jollibee comeback with ‘Don’t forget the hashtag’ video


After releasing a series of viral videos, Jollibee now features its long-time celebrity endorser Sarah Geronimo in a full-production commercial worthy of its own hashtag. The newest clip shows the Popstar Royalty shining on stage while singing “Don’t forget the hashtag” and dialing the leading fast food chain’s nationwide express delivery hotline, #8-7000.

The advertisement is a follow-up to the video “Isang Number Para sa Pinas”, which featured Sarah alongside promising young performers Juan Karlo Labajo and Elmo Magalona.

“Kinareer talaga namin 'yung rehearsals. Kaya sana kapag lumabas na ‘yung commercial, magustuhan ng tao at siyempre masubukan din nilang magpa-deliver sa Jollibee. (We really put in a lot of effort during the rehearsals. I hope that when this video comes out, people will like it and, of course, try Jollibee delivery themselves.)

The total performer shares her excitement in doing the TVC, especially to show Filipinos how easy it is to order their langhap-sarap favorites and have it delivered from anywhere in the country, by dialing just one number. 


Being a fan of well-loved treats like Chickenjoy, Jolly Spaghetti, and Peach Mango Pie, she recalls trying to get the numbers straight just so she and her friends can order their favorites. 

“Naaalala ko na naka-post sa ref namin ‘yong flyer na may number ng pinakamalapit na Jollibee branch sa amin. Tapos nagkaroon ng 8-7000 sa Metro Manila. Swerte na lang ngayon kasi may #8-7000 na Jollibee Delivery Hotline narin at lahat na, from Luzon to Mindanao, pwede na magpadeliver. Kailangan lang pindutin yung #, wala nang area code.” (We used to rely on Jollibee flyers and saved the number of the Jollibee nearest us. 

Then 8-7000 was launched in Metro Manila. Luckily, we have #8-7000 now which allows us to call in Jollibee anywhere, from Luzon to Mindanao. We just need to press the “#” first and we don’t need area codes anymore).

Touring the country for mall shows, appearances, and multiple commitments, Sarah finds convenience in using one number for great-tasting and consistently satisfying food from Jollibee Delivery.

“Iba talaga ‘yung Jollibee eh. Isipin mo, isang dial lang sa #8-7000, matitikman mo ulit ‘yung favorite mo. Masaya na ‘pag nag-crave ako ng Chickenjoy, mabilis lang, tatawag na lang.” (Jollibee is really one-of-a-kind. Imagine, you just have to dial #8-7000 and you can already have your favorites delivered. I feel happy whenever I crave for Chickenjoy. It’s very accessible, I just need to call.) 

Sarah gladly shares her secret to remembering Jollibee’s nationwide hotline. “Naalala ko because of our latest jingle, masaya pakinggan!” (I remember it because our latest jingle is just fun to listen to!)


April 14, 2017

Tagaytay Highlands: Your Premier Mountain Resort Investment

Tagaytay Highlands continues to thrive as a premier mountain resort community that defines mountain resort living in the country. 
Tagaytay Highlands has long been the benchmark of leisure mountain living in the country. What started as a mere weekend getaway for the Filipino elite has evolved into a township – a fusion of Tagaytay’s natural beauty and city conveniences. For over 20 years, Tagaytay Highlands continues to thrive while pioneering a lot of this country’s firsts, from residential communities like the signature log cabins, golf club membership to Swiss cable cars and other recreational amenities, taking mountain-side living up a notch.

Backed by the long-standing credibility of the SM Group, property value in Tagaytay Highlands remains to appreciate as it continues to develop its vast land area of more than one thousand hectares and introduce innovative concepts – like two of its residential communities – Aspenhills and Nob Hill.
Tagaytay Highlands pioneered a lot of firsts in the Philippines like the first ever Swiss cable car and funicular system in a resort community. 



Bespoke Log Cabin Homes at Aspenhills

Aspenhills is a luxury hilltop enclave covering 27 hectares of the Highlands. Drawing inspiration from the vibrant summers of Aspen in Colorado, it features a modern-ranch style community that will allow residents to build their dream cabin home. 

Imagine living in a home to be enjoyed with the family all year round – built in one of the highest points of Tagaytay and surrounded by the cool weather, scenic vistas, and a charming landscape of Araucaria pine trees.

An exclusive gated community, Aspenhills is envisioned to be a village of bespoke mountain lodges in lots ranging from 306 to 801 square meters. Residents get to see their dream home come to life, a personal masterpiece with architecture and design that fuses the rustic charm of wood with the modern touch of glass and stone. 

Tranquil bonding weekends may be enjoyed at the Sunshine Picnic Grove; active explorers can bike through dedicated pathways of the Nature Trail, while kids can frolic around the Little Ranch Playground. Aspenhills also highlights its main amenity – The Village Hall – which serves as a venue for private festivities overlooking lush mountain views.

 Tagaytay Highlands’ Aspenhills is the first residential community that allows residents to build their own dream cabin.



Contemporary Living Amidst Nature at Nob Hill

Nob Hill seamlessly fuses the ease of modern living with the serene comfort that its lush environment evokes. A residential community situated on the highest point of the Greenlands, Nob Hill offers lots ranging from 300 to 722 square meters on top of verdant sloping hills. 

Tailor-made for the urbane, Nob Hill is envisioned to be a commune of modern homes within nature's embrace, characterized by minimalist elements – clean lines highlighted through natural colored stone, powder-coated metal trims, and glazing natural wood finishes. 

Nature inspires a harmony of luxury and serenity to future Nob Hill homes. Residents may build a home with large windows, maximizing natural light and the picturesque view of the mountains, creating an illusion of a living painting that adds a relaxing touch to ones abode. 

Nob Hill is the perfect place to unwind and foster vibrant family ties amidst an innovative and holistic lifestyle. Amenities designed for work and play can be found at the central park which features the Palm Court, Fitness Station, Trellis, Gazebo, Children’s Play Area, Linear Park, and Jogging Path.


Defining Mountain Resort Ideals

Tagaytay Highlands continues to provide the best in mountain resort living, a holistic lifestyle that is within easy reach of its residents and members. 


Residents of Aspenhills will also enjoy exclusive kid-friendly village amenities.


Property purchase in Tagaytay Highlands comes with membership rights to The Country Club, giving residents access to world-class amenities and an extensive selection of recreational activities. Sports such as swimming, tennis, bowling and badminton to other leisure interests like Pedal Go Kart Racing, Oxboard Maze, Sporting Arrow, Console Gaming and life-size board games at the Supersized Game Park may be enjoyed. Gourmands can also choose from a number of specialty restaurants like the Gourmet Avenue, China Palace and the famed Highlander Steakhouse. 

 Nob Hill is envisioned to be a community of modern homes rising amidst nature’s charm.



With comfort and convenience as its top priority, Tagaytay Highlands keeps on evolving to not only offer an escape, but a chance to reconnect with oneself and the family – an investment like no other. 

Nob Hill encourages vibrant family ties, an oasis where work and play seamless blends.

Tagaytay Highlands is the premier mountain resort development of the SM Group in Tagaytay. Nestled among the highest elevations of the city, it is a leisure destination that speaks of exclusivity and luxury, where stunning nature views and a breezy, cool climate come together to redefine relaxation.

For inquiries about owning a Highlands home, call +632 5052422 and +63917 5150158 or visit www.tagaytayhighlands.com


April 13, 2017

Get that perfect summer selfie with the V5 Plus from top five global brand, Vivo


Be creative and spontaneous when taking summer selfies with top five global brand Vivo’s flagship phone, the V5 Plus. 


With summer well underway, fun seekers are heading to the beach for some sun, sea, and surf, while others opt for cooler climes to find relief from the sweltering heat. Wherever your itinerary takes you, you will totally want to document every single “instagrammable” moment with perfectly captured selfies. 

So ask yourself now: how do you take summer selfies worthy of your friends’ likes and insta-hearts? 

Vivo V5 Plus’ face beauty mode 6.0 can enhance your skin tone, creating a natural, radiant-looking selfie perfect for the summer. 

Here, top five premium global brand1 Vivo shares all the tips you need for binge-taking perfect summer selfies:

Take your summer selfie game to the next level with the V5 Plus. It’s your go-to smartphone camera for shooting all the stunning vistas, enabling you to capture every single detail clearly—thanks to the V5 Plus’ 20-megapixel dual front camera and advanced selfie technology. 
Be creative and spontaneous. Whether you’re into aqua sports or chilling out with friends at a poolside, be playful, silly, goofy, sexy or alluring when taking those share-worthy selfies.

Find your “perfect” angle. Hone your selfie skills by practicing at home. Take lots of selfies until you learn what angle suits you best. 

To take Instagram-worthy selfies this summer, use the Vivo V5 Plus, with advanced selfie features that can make you look your best in every photo. 

Choose the best backgrounds. Distant hills and mountains, the sparkling sea, lush foliage, and the striking colors of a sunset are some of the most amazing backgrounds for those perfect summer selfies. But even without these elements, the V5 Plus’ ‘bokeh’ effect will beautifully blur a less-than-pretty background while keeping the subjects in focus.

Use a selfie stick. Take fun groufies of the family or barkada with a selfie stick, a pole-like device with a grip at the end, designed to hold a smartphone when taking selfies. A selfie stick is indispensable at events like summer beach weddings, launch parties, sports activities, etc.

Look your best. You must play up your best features for the perfect summer selfie. Fortunately, you’ll get a lot of help from Vivo V5 Plus’ face beauty mode 6.0, which enhances your skin tone and makes you look fresh and pretty even without a filter or edit.

Check your lighting. Taking group selfies while enjoying summer’s night scenes can be a pain—but not with the V5 Plus’ softlight selfie, which allows you to take clear selfies in any lighting condition.
Be creative and spontaneous when taking summer selfies with top five global brand Vivo’s flagship phone, the V5 Plus.

Have fun! Summer is all about making new friends, fortifying bonds, and creating happy memories. Your summer selfies should chronicle all those wonderful moments for times when things don’t go the way they should and you need something to lift your spirits and put a smile on your face. 
The Vivo V5 Plus, equipped with the world’s first 20-megapixel dual front camera, can take perfect summer selfies this sunny season. 

So do it the right and easy way—with the Vivo V5 Plus perfect selfie phone.


For inquiries about Vivo V5 Plus visit the Vivo website at www.vivo.com/ph, 
or check out their Facebook (https://www.facebook.com/VivoPhil), 
and Twitter (https://twitter.com/vivo_phil) accounts. 




1according to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker (http://www.idc.com/promo/smartphone-market-share/vendor;jsessionid=7595C1498F4F0FBF496CC767E273121B)



Agro Companies Inked Pact

(L-R)From JDI – Mr. Robert Littaua, Marketing Manager; Mr. Edwin Hernandez, President. From Calata Corporation – Mr. Joseph Calata, Chairman and CEO; Mr. Parker Ong, Vice President
Two leading agro companies in the Philippines have recently joined forces to bring modern technologies to Filipino corn farmers. Jardine Distribution, Inc., (JDI) and Calata Corporation recently inked an agreement to put up model corn farms where their respective expertise will be combined to showcase a cost efficient and highly productive corn production farm.

For their part, JDI President Edwin Hernandez says that they will be providing a range of critical inputs including their newest corn seed Maize Doble and various crop protection and specialty fertilizer products. On the other hand, Calata Corp Chief Executive Joseph Calata advised that their company will put into practice their farming expertise at a pilot farm located in Isabela. 

Calata added that the partnership with JDI is aimed at showing local corn growers in Isabela, how to maximize production per hectare by using a combination of modern products and modern farming management skills. 

“I’m quite gung ho for this project as it resonates with our own vision – uplift the lives of the farmers and uplift the agricultural industry of the Philippines.” Expressed Mr. Joseph Calata, Calata Corporation Chairman and CEO.

Jardine Distribution, Inc., a member company of the Jardine Matheson Group, represents a number of leading brands in crop protection, local and foreign-made pesticides, plant growth regulators, plant nutrition, hybrid rice seeds, and vegetable seeds.

For more information, please visit www.jardinedistribution.com. 



April 12, 2017

Top five global brand Vivo forges an exciting partnership with Smart Communications

Smart Communications, Inc. and Vivo Mobile Tech, Inc. tie up to provide better smartphone experience to Filipino consumers. (L-R) Gerard Milan, Smart Prepaid brand marketing head, Miriam Choa, Smart Prepaid marketing head, Hazel Bascon, Vivo Philippines vice president and head of sales, and Annie Lim, Vivo Philippines brand director


Gerard Milan, Smart Prepaid brand marketing head, Miriam Choa, Smart Prepaid marketing head, Hazel Bascon, Vivo Philippines vice president and head of sales, and Annie Lim, Vivo Philippines brand director sign the contract finalizing their partnership. 

With a vision of providing the optimum smartphone experience for Filipino consumers, Vivo Mobile Tech Inc., top five premium global smartphone brand1, inked a partnership with Smart Communications, Inc., the country’s leading wireless services provider, last March 22 at the PLDT Ramon Cojuangco Building in Makati City.


“As part of our aggressive roll-out of our LTE network across the country, we are excited to work with top smartphone manufacturers like Vivo to bring more LTE-capable devices into the local market,” said Patrick Tang, vice president and head for Smart Postpaid Brand and Device Management.
“LTE gives the best mobile data experience to our customers, and more LTE devices in the market means that more people will be able to take advantage of and enjoy the powerful LTE network that Smart is putting in place,” he added.

Meanwhile, Hazel Bascon, Vivo Philippines vice president and head of sales, said this partnership means better connections for consumers. “With this tie-up, our customers will be able to make improved connections, whether on the web or with each other, because Smart has always been known for its premium service.” 

“The high-quality features of Vivo mobile phones, combined with Smart’s exclusive promos, and speedy and reliable services, ensure a greatly enhanced smartphone experience for Filipino customers,” she added.

Also present during the signing event were Annie Lim, Vivo brand director; Miriam Choa, Prepaid marketing head; and Gerard Milan, Smart Prepaid brand marketing head.


In this tie-up, Smart will provide Vivo with LTE prepaid SIMs that will feature the following exclusive add-ons for 12 months: Free 100MB data per month upon activation of SIM, and a reward of an additional 300MB data for every accumulated P150 worth of load within a month. 

The branding teams of Smart Communications, Inc. and Vivo Philippines after the signing of their tie-up, which will feature Smart mobile promos.
The Smart LTE prepaid SIMs will be given to customers for free, for every purchase of Vivo handsets, with specific units to be announced soon.

For inquiries about this promo from Smart and Vivo, visit the Vivo website at vivoglobal.ph, or check out their Facebook (https://www.facebook.com/VivoPhil), 
Twitter (https://twitter.com/vivo_phil) accounts. 




according to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker (http://www.idc.com/promo/smartphone-market share/vendor;jsessionid=7595C1498F4F0FBF496CC767E273121B)



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