Globe Telecom’s Rogue One ad wins at Brand Film Festival New York - Viral video bags Best Short Form award

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Images from Globe Telecom’s award winning ad that was part of its #CreateCourage campaign in December 2016. The ad has since garnered recognition internationally, including the latest Brand Film Festival, New York.

Globe Telecom’s advertisement for Rogue One: A Star Wars Story, entitled “Mask”, bagged the award for Best Short Form in the recently held 2017 Brand Film Festival New York. Globe Telecom is the first Philippine brand to be part of the film fest’s roster as well as the sole winner for Asia this year. 

The winning ad was part of the company’s #CreateCourage campaign about people fighting battles that others might not immediately see - and how even a fragile child can demonstrate immense strength in the face of adversity. The campaign was done in partnership with Disney as part of a multi-year alliance with the entertainment giant. 

The Brand Film Festival New York showcased 2016’s most artistic, creative and effective branded content films - from YouTube videos to long-form documentaries. Held annually, it is a unique gathering that honors a new generation of marketing storytellers while rewarding the brands, agencies, and craftspeople leading the way in their fields. 

Entries were open to any organization within the U.S., Americas, and Asia-Pacific. Categories included sports, branded program, brand documentary, and virtual reality, among others. Submissions came from various brands, agencies, production companies and more. The jury comprised of top creatives from the worlds of PR, advertising, digital, production, film and media. This year’s jury chair was Judy John, Leo Burnett’s CEO Canada & Chief Creative Officer in North America. 

The Globe advertisement told the story of Alex, a young Star Wars fan who hides her sickness behind a Stormtrooper mask, and whose mask helps her to be bold even when facing others. The #CreateCourage campaign encouraged people to change their social media profile pictures to creative photos of them wearing Stormtrooper helmets and to complete the caption “#CreateCourage to ____.” The most inspiring posts won special prizes - from movie passes to limited edition Rogue One gift packs, as well as a trip to the Orlando Star Wars Celebration held last April. 

Going beyond the online engagement was also the company’s use of the material to call for donations for the rehabilitation of the pediatric cancer clinic of the Philippine General Hospital that Disney also supported. 

“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are humbled with the opportunity to give children a voice through this ad, shedding light on their resilience despite challenges. Being recognized by an institution such as the Brand Film Festival New York is truly an honor for all of us at Globe,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom. 

The #CreateCourage ad also received a citation in the Best Corporate category at the Brand Film Festival awards alongside Nutella® Originals Presents: Spread the Happy Series, Season 1 and CableLabs and Ivory Worldwide for ‘The NearFuture’. It also garnered a silver award at Asian Ad Fest. 

“Mask” also led in the Philippines’ Kidlat Awards which is an annual creative competition celebrating the country’s best and most creative advertising work. Globe brought home the coveted Grand Kidlat award in the Film category as well as Gold awards for Best Direction and Best Editing. 

When it was launched in December 2016, the ad hit viral status in a matter of days, reaching 45 Million views from around the world. In the first two days of the campaign, the ad received 3.9 million views, 88,000 shares, and 144,000 reactions on the Globe Facebook page. It was also the only Filipino ad to be featured in CNN International’s article on 2016 Holiday Videos, a selection of ads which highlighted tolerance and togetherness; this despite the fact it was not a Christmas-themed story. It has also been featured in international websites such as The Huffington Post, Adweek, and Mashable to name a few.

Top five global brand Vivo brings perfect selfie phone experience to SM Megamall, SM Bicutan

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Host Yca Bascon asks Anjo Damiles why he loves Vivo and he shares how Vivo helps him keeps moments cherished through perfect selfies. 

Just like they promised, top five premium smartphone brand Vivo brought the best smartphone experience to selfie enthusiasts and prospective customers when it held a mall show at SM Megamall and SM Bicutan last May 7.

At the event, Vivo showcased its perfect selfie line—the V5 lite, V5, and the brand’s flagship phone, the V5 Plus, all touted as front camera-focused phones equipped with advanced selfie technology. The Vivo V5 Plus, in fact, features the world’s first 20-megapixel dual front camera.

Selfie lovers in SM Megamall Main Event Center were entertained by an energetic dance number by Hashtag dance group member Mccoy de Leon, one of Vivo’s key opinion leaders. Star Magic model-turned-actor Anjo Damiles regaled selfie enthusiasts at SM Bicutan with song numbers. 

Event hosts Josemaria Tantuico Palabyab for SM Megamall and Vivo club’s Yca Bascon for SM Bicutan cranked up the fun factor as they asked guests and key opinion leaders to describe their perfect selfie experience. 

“Thankful ako sa Vivo, kasi I can now treasure memories through perfect selfies in the best way. Lalo na sa V5 Plus, na may iba’t ibang selfie features like bokeh, selfie softlight, and face beauty mode 6.0,” de Leon said. 

Vivo later raffled off one Vivo V5 Plus unit each at the SM Megamall and SM Bicutan shows, drawing two very happy winners.

Vivo representative Mitze Abrillo, event host Jose Maria Palabyab, Vivo V5 Plus winner Maria Dalisa Tancuico and Hashtag dance member, Mccoy de Leon 

Vivo is set to tour other malls in key cities nationwide. Join in the fun at the next mall shows to be held on May 13 and 14 at SM City North Edsa’s Main Event Center. 

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph, 

or check out their Facebook (https://www.facebook.com/VivoPhil), 

Instagram (https://www.instagram.com/vivophil/) 

and Twitter (https://twitter.com/vivo_phil) accounts.

The secret ingredients in Mary Grace’s recipe for success

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Anyone who has ever dined at any Mary Grace Café will attest that everything about the place reminds you of the comforts of home – from the comfy interiors, to the flavorful dishes that remind you of Lola’s home-cooked meals. 

The secrets are in the restaurant’s memoirs of the mother behind the cafe.

Unknown to many, restaurant owner Mary Grace Dimacali started this business when she was already 44 years old. Although the idea was already planted in her early 30s when she would experiment with different recipes in her own kitchen, the plan of selling to the public outside of the home had to be put on hold when she got pregnant with her first baby.

She knew her priorities early on. Her passion for cooking and baking would have to wait. Her focus was on the family. 

“I had to lay down the foundation first – my family – before I even open at least a kiosk. Today, my kids are the pillars of the business. Everything would not have materialized were it not for my family’s support,” Mary Grace said.

The first Mary Grace kiosk was put up when her kids were already in college. She was already 50 when one of her kids decided to help her out after graduation. 

She still marvels at the fact that the name is serendipitous. While it is eponymously named, the two names that comprise it has separate representations. A devotee of Our Lady of Fatima, the name “Mary” holds a very special spot in Mary Grace’s heart. On the other hand, the first letters in each of her five children’s names form the name “Grace”: Gabriel, Raphael, Adrian, Chiara, and (Marian) Ernestine. Four of them are currently involved in the business operations, while the eldest Chiara is expected to join them once she returns from London.

Today, Mary Grace kiosks and restaurants can be seen in major malls around Metro Manila. Her branches are favorite go-to dining places for office people during weekdays, and families on weekends. Her SM branches are especially strong especially during big events and Sunday masses.

“The daily foot traffic and locations of SM malls are important considerations for me whenever I put up branches. It attracts a good mix of customers – families, friends, and working people – who are also my target customers,” Mary Grace said.

Now a grandmother to seven children, Mary Grace admits she could not have gone through the success that her brand is receiving without the ingredients that God has placed in her life. 

“My personal symbol for this is the triangle: family, business, community. I keep these three balanced through fervent prayers, and a lot of support from friends,” she reveals. 

“On the business side, our purpose is to give hope to people who seek employment, as well as to represent the country through a quality brand of products and service that is truly Filipino.”

Asked what she would give as advice to mothers who also want to go into business while looking after their family, Mary Grace has this to say: 

“Handle being a mom first, and everything will fall into place in God’s time. Only then can you handle every kind of challenge that go your way, using all your God-given talents.”

Mary Grace Cafes and Kiosks are located in select SM malls in Metro Manila, and is one of over 5,000 partners of SM Supermalls who offer family fun and extraordinary mall-going experiences for all. 

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. 

Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM. 

A Gift Guide for Convenient Shopping This Mother's Day, Get Free Shipping From Shopee When You Shop Online

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Shopee, the leading mobile shopping app in Southeast Asia and Taiwan, where everyone can browse, shop and sell presents a gift guide for convenient shopping. 

Buying a gift for Mother’s Day is now made easier with Shopee.  Skip the crowded malls and unbearable traffic; now, you can shop anytime, anywhere to show your appreciation to the most important woman in your life.

Shop for gifts across a wide range of products from leading categories like Health and Beauty, Fashion, and Mobiles & Gadgets while discovering the latest trends through popular hashtags and getting great deals through in-app chats with sellers. Most importantly, get Free Shipping and pay Cash on Delivery for your orders.

Shopee has the perfect gifts for all kinds of moms this Mother’s Day:

For Fashionista Moms

Gift your favorite shopping buddy and style guru fashionable Floral Dresses for hot summer days and a trusty handbag that stores everything from cosmetics to gadgets and even snacks. For moms who want to make sure their crowning glory always looks good, Hair Spas will do the trick.

For the Sporty Moms 

Moms who never miss a day at the gym will need to stock up on Workout Leggings -- get her a few in different colors so she can stand out among her tita friends! Add on a Yoga Mat so she can exercise both at the gym or at home.

For the Working Mom

Women who work appreciate all the help they can get, so get these moms Bag Organizers that help make finding necessities in their handbags easier. If you want to help them unwind after a full day’s work, you can opt for either an Air Humidifier that provides relaxing aromas or even Face Masks for moms who may not have time for a quick trip to the spa.

For Moms Who Love to Bake

Nothing is better than mom’s cookies, so gift her with Bakeware and an Electric Mixer to enjoy more of the cookies and goodies you’ve had growing up!

For the Adventurous Mom 

Make sure mom is ready for your outdoor adventures with protective Sunscreen and pack a lightweight Power Bank to make sure her gadgets are charged. Wash off at the end of the day with Organic Soap that’s great for her skin and the environment, too. 

Shop now and get Free Shipping on Shopee to make Mother’s Day extra special!

About Shopee

Shopee is the leading mobile shopping app in Southeast Asia and Taiwan, where everyone can browse, shop and sell. It is a platform tailored for Southeast Asia, making online shopping easy, secure, and fuss-free through its strong payment and logistical support.

The Shopee team believes in the transformative power of technology. As shopping on mobile devices becomes the ‘new norm’, Shopee aims to continually enhance its platform and become the region’s mobile commerce destination of choice. Shopee is supported by Garena, Southeast Asia’s largest internet platform provider.

Shopee is available for download for free on the App Store and Google Play across Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines and Taiwan. 

For more information, please visit https://shopee.ph

Create the most meaningful connection this Mother’s Day - PLDT Home encourages all to #ConnectForReal with their moms

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It’s no question that moms are a constant figure in our lives, giving us unconditional love and support for everything we do. Because of this, some tend to neglect the need to express their love and appreciation for their moms, as they assume that it goes without saying. But what everyone should be reminded of is that love unexpressed is love unfelt.

On Mother’s Day, the day which asks the world to look past their busy schedules and honor their mothers, PLDT Home spearheads #ConnectForReal, a movement that encourages everyone to truly express their love even beyond the usual sweet Facebook greetings. 

Real connections can come from the simplest of conversations, gestures, bonding moments and traditions. Some may rely on social media posts and messages to develop interactions and nurture relationships, but nothing beats those #ConnectForReal moments with mom, proving that the strongest connections are truly at home.

For more details on the #ConnectForReal movement, like PLDT Home’s Facebook page, follow @pldthome on Twitter and Instagram and watch this video:http://bit.ly/2r0yo3k.