Enjoying Wonderful World

April 19, 2018

2nd Cream-O Flix Fest Unlock the Irresistible and gathered Cream-Oholics for a unique outdoor movie experience

Jack ‘n Jill Cream-O brought another memorable outdoor cinema experience in a colourful arcade-themed entertainment park with the second year of Cream-O Flix Fest: Unlock the Irresistible.

The chocolate cookie brand welcomed everyone to a cozy picnic-style area at Central Park, SM By the Bay, where visitors enjoyed an entertaining screening of Hollywood movies.

Creamoholics of all ages enjoyed the action-packed animation of Lego Batman Movie. They also watched futuristic quests in X-Men Days of Future Past, and reveled in the amazing adventure of young Peter Parker in Spider-Man Homecoming.

The day wasn’t just about movies as special activities were created for everyone to enjoy; Creamoholics had a blast showcasing their creativity at the Cream–Ofied Creations booth where they decorated their favorite Cream-O Vanilla, Choco Fudge, Deluxe, Crinkles, Chocolate Chip, Cookies ‘n Cream and Choco ‘n Berries cookies in four easy steps: choose, dip, sprinkle, and drizzle. This create-your-own-Cream-O activity was well received by guests. Consumers also took photos of their cookie creations and shared it online at the Cream-O Flatlay booth.

The crowd was also treated to engaging game booths where they brought out their playful sides and won prizes. Cream-O Warp Pipes and Claw the Cream-O challenged their competitive skills on getting treats using claw mechanism; while Cream-O Movie Combo Trivia Game tested their knowledge on popular movies.

Cream-O made the event more memorable as guests were serenaded with live music performances in between screenings. LuckyCreamoholics also took home Instax Mini Cameras and Kidzania Tickets from the raffle draws.

The second Cream-O Flix Fest truly satisfied everyone’s sweet cravings and created an unforgettable experience for all Creamoholics. If you missed the fun, be sure to follow Jack ‘n Jill Cream-O on Facebook, Twitter and Instagram at “/creamoholicsph” for surprises and updates from the brand.

Petron Turbo Diesel Field Test Delivers Outstanding Results

As a fuel innovator, industry leader Petron Corporation is continuously looking for ways to provide Filipino motorists with the best possible products in the market. Having achieved recognition as the best gasoline in the country for its Petron Blaze 100 Euro 6, the company’s R&D team recently enhanced the formulation of its premium Petron Turbo Diesel to be the best diesel in the Philippines. Thus, last January, the Petron TriAction Performance Run – Diesel Edition took off from Manila to Baguio for a week-long series of tests on challenging mountain roads from Baguio to Ambuklao, and then from Baguio to Halsema, the highest elevation in the Philippine highway system, before finishing with a fuel economy run from Baguio back to Manila.

Outstanding Performance Across Vehicle Types

Faced with the challenge of measuring improvements in engine power, engine response, and acceleration, test drivers were asked to rate the performance of different diesel fuels in a stringent double blind procedure. Using a different diesel fuel each day for four days, the drivers drove the same winding, uphill-downhill route from Baguio City to Ambuklao Dam and back. All these while keenly observing whether there was an immediate engine response when going uphill after slowing down on a sharp curve, or if the engine does not feel strained when carrying a full load, or if the vehicle is able to accelerate smoothly even on long uphill climbs.

To ensure that Petron Turbo Diesel is able to deliver optimum performance across vehicle types, different vehicle categories and brands were included in the field test. The test vehicles consisted of a BMW X1, a European luxury subcompact crossover; a Toyota Innova, the market leading utility vehicle; a Honda CR-V Diesel, the 2017 Car of the Year-Philippines; a Nissan Urvan, a popular people-mover; a Ford Everest and Ford Ranger to represent the American brand; Isuzu mu-X and Isuzu D-MAX for the leader in commercial vehicles; and a Ssangyong Tivoli XLV, a Korean SUV model.

When asked to rank the test fuels—designated only by letter codes—in the daily runs, the consolidated results indicated that Petron Turbo Diesel was rated by the drivers as delivering the best performance in terms of power, engine response, and acceleration.

Improved Fuel Economy

Following the test protocol of the Department of Energy (DOE) Fuel Economy Run, the vehicles traversed some 230.7-kilometers from the Petron station on Kisad Road, Baguio City, going through the relatively busy Marcos Highway, then on to the Tarlac-Pangasian-La Union Expressway (TPLEX), the Subic-Clark-Tarlac Expressway (SCTEX), the North Luzon Expressway (NLEX), ending at Petron NLEX Southbound in Bocaue, Bulacan.

All vehicles delivered outstanding results, averaging 20% better than the official Fuel Efficiency Ratings (FER) posted in the 2017 DOE Fuel Economy Run. For example, the BMW X1 achieved 34.08km/L, which is 43% better than the 23.88km/L recorded in the DOE Run. The Honda CR-V’s fuel consumption improved by 19% to 28.52km/L from 23.96km/L. The fuel efficiency results were similarly impressive for the other vehicles, as follows: Ford Everest – 27.21km/L; Toyota Innova – 23.4km/L; Ssangyong Tivoli XLV – 22.6km/L; Isuzu mu-X – 19.97km/L; Isuzu D=MAX – 18.44km/L; Nissan Urvan – 17.22km/L; and Ford Ranger – 17.08km/L.

The Petron TriAction Performance Run – Diesel Edition was observed and certified by representatives from Department of Energy (DOE), Automobile Association of the Philippines (AAP), and the Car Awards Group Inc. (CAGI).

Enhanced Diesel Formulation

Petron Turbo Diesel has been further enhanced as a high-performance, technologically-advanced fuel. With robust multi-functional additives in its improved formulation, this superior diesel fuel has been designed to unleash the full power and optimum performance of the most advanced and sophisticated diesel engines. Petron Turbo Diesel has high ignition quality and combustibility that maximize fuel energy conversion for maximum engine power and efficiency. It has the ability to effectively clean up and keep clean the fuel injection system to deliver exceptional protection and sustained optimum performance.

Like all other Petron fuels, the enhanced formulation of Petron Turbo Diesel allows motorists to enjoy greater benefits from Petron’s TriAction Advantage which are: (1) better engine protection for longer engine life; (2) better mileage for longer drives; and (3) better power.

In real world driving conditions, through the most challenging uphill-downhill and winding terrains, Petron Turbo Diesel has proven that Filipino motorists can enjoy more savings on maintenance and fuel consumption while getting the best driving experience from their vehicle.

April 18, 2018

“We’re ready for you Avengers!” SM Cinema Assembles Marvel Fans for Avengers: Infinity War

“We’re ready for you Avengers!”

Donned in their mightiest Avengers-inspired outfits, the lucky fans got to greet Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and director Joe Russo via live video conference straight from Singapore.

“All of you are fantastic, that reception, the noise, the energy in that room, we may be looking at a TV Screen which is a bit cold but it properly warms up when you guys are on it so thank you." – Doctor Strange (Benedict Cumberbatch)

Expressing excitement and passion about the most ambitious superhero crossover film the dedicated comic book geeks and MCU buffs assemble at SM Cinema in SM Megamall for Marvel Studios Fan Event, the first and biggest gathering of Marvel Fans in the Philippines and enjoyed exclusive movie merchandise, games and prizes from SM Cinema, Walt Disney Co. Philippines and other partners.

Everyone in the packed theatre were able to show how excited the Filipino fans are for the Avengers: Infinity War by sending a highly energized greeting, questions and even character impersonations in front of Cumberbatch, Gillan and Russo.

"Marvel fans are the best fans in the world, thank you guys so much for such a warm welcome, get ready, get excited, if you’ve been invested in the Marvel Universe for the last 10 years, this is it, this is the big finish, and a big big excitement to watch because you'll get to see all your favorite characters together, so have fun with it." – Director Joe Russo

Continuing the ultimate Avengers: Infinity War experience, @SM_Cinema together with SM Cinema insider Richard Juan also brought the latest updates during the press conference at Marina Bay Sands in Singapore and exclusive one-on-one interviews with the Avengers: Infinity War actors Benedict Cumberbatch, Karen Gillan, director Joe Russo and producer Trinh Tran. They share the blow-by-blow updates from the red carpet-style fan event with appearances from the cast on Facebook and Instagram.

Filmed entirely with IMAX cameras, Avengers: Infinity War is a guaranteed film indulgence with IMAX® screens. Audiences will experience the movie in its most immersive form with its expanded 1.9:1 aspect ratio and IMAX's customized theatre geometry and powerful digital audio.

Fans may also take the Avengers: Infinity War experience on their mobile phones with the new augmented reality feature of the SM Cinema App, where they may search and collect the coveted Infinity Stones around SM Cinema branches in exchange for a special Avengers: Infinity War prize. Just always update your SM Cinema app and stay tuned for the announcements. #AssembleAtSMCinema #AvengersPH

Catch Marvel Studios’ Avengers: Infinity War in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, download the SM Cinema app now through the App Store and Google Play. You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for more information!

SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.

April 17, 2018

Everyday Is PlayDay Kicks Off Summer At SM

Everyday is PlayDay is back at SM ! Last April 13, 2018 at SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family had a huge comeback.

Making all SM Supermalls a venue for everything play.

Photo by Snapped and Scribbled

During the next months, more than twenty global brands will be launching their latest toy collections in Sm City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

Photo by Snapped and Scribbled

This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment.

Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

The whole family will definitely love the Hasbro Gaming which will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.

Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

Also this year, with the help of SM Cares, Everyday Is Playday will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year.

Visit the SM Supermalls official facebook page https://www.facebook.com/smsupermalls/

Everyday is Playday at SM Supermalls!

The Nokia Mobile NewSeum : New Line-up of Nokia Phones Launched in the PH

HMD Global, the home of Nokia phones, recently confirmed the availability of the Nokia 7 plus, Nokia 1, New Nokia 6, and Nokia 8110 4G for the Philippines.

The NewSeum opening and launch of Nokia's new phones was held April 13, 2018 at the Axon Event Center, Green Sun Hotel, Makati City. The opening of the Nokia NewSeum, an interactive experience that showcases Nokia’s colorful past and equally exciting present, a reminder that indeed the Nokia spirit lives on in the New Generation of Nokia phones on Android. Still true to its promise to provide only the best of mobile technology, Nokia continues to create phones that you can rely on.

Through the Nokia NewSeum, HMD Global encourages Nokia fans to unite and reminisce the good old days by featuring old to new Nokia phones and engaging guests in various “old-school Nokia” games.

First introduced at the Mobile World Congress in February earlier this year, these new Nokia phones will go on sale during mid-April and May.

Delivering on the promise of durability and reliability you expect from a Nokia phone, each new phone sets benchmarks in design with beautiful craftmanship, without compromising on technology.

Mr. Shannon Mead, Philippines Country Manager of HMD Global, said:

“HMD Global is committed to continue the story of Nokia mobile, through the qualities that we first loved such as durability and innovation, designed to suit every need and style. With the new generation of Nokia Android smartphones and our classic but highly upgraded feature phone, we are proud to continue the Nokia mobile story, by giving the best mobile experiences across all price points. We are committed to bringing the best technology to everyone. The Nokia 1, with a familiar but refreshing design delivers all your 4G smartphone essentials with the latest Android Oreo (Go edition). The Nokia 7 plus is our flagship hero without the flagship price tag. This means ultimate design and craftsmanship is in the palm of your hand.”

The flagship hero you can rely on

Designed to help you create stunning content, the Nokia 7 plus has the screen, power, design and features that make it a true hero of the Nokia smartphone range. Combining innovative optical hardware and imaging algorithms, the Nokia 7 plus captures moments in photos that are true to life. With its impressive 16MP front-facing camera with ZEISS optics, the Nokia 7 plus adapts to low light conditions by increasing light sensitivity to guarantee picture-perfect moments. Enhanced Dual-Sight harnesses the front and back cameras simultaneously to capture the ultimate #Bothie and keep it safe with unlimited photo and video uploads to Google Photos.

To enable you to capture and enjoy more content for longer, the Nokia 7 plus is backed by the powerful Qualcomm Snapdragon 660 Mobile Platform. With a large 3800mAh battery, you won’t have to worry about battery life, even when you are broadcasting your #Bothie videos live on Facebook or YouTube.

The phone’s gently curved back and slim edges give you a big-screen experience in a comfortable, neat package. The vivid 6-inch 18:9 full-HD+ display makes the Nokia 7 plus perfect for browsing, social media consumption, gaming and entertainment with more content in the same width as a traditional 5.5-inch display device.

The Nokia 7 plus will be available in Black/Copper and White/Copper from April 27 and will retail for P21,990.

Pre-sale opens online from April 13 through Abenson.com, argomall, Lazada and MemoXpress. You can even avail of 0% interest over 9 months via Home Credit, when you apply online through argomall.com.

A 46 smartphone for every Juan

The Nokia 1 is a breakthrough in accessible technology, delivering smartphone essentials with the reassuring quality that can be expected of a Nokia phone and a refreshingly familiar design to fans around the world. Giving more people access to technology, the phone comes with Android Oreo (GO edition), a version of Android optimized for devices with 168 RAM or less.

The Nokia 1 is designed to be smooth and responsive, with full access to the Google Play Store. This means you can find all your favorite apps from WhatsApp, Facebook and Instagram to mobile banking while also highlighting apps that are optimized for Android Oreo (GO edition).

You can give your Nokia 1 a makeover, thanks to the addition of the ever-popular Xpress-on covers, available in a range of vibrant colors. Simply press on and off in seconds to express your personal style with these exchangeable covers. Each cover has been built with the same precision and attention to detail as the phone’s original cover. Inherently colored, the tough two-tone polycarbonate cover is ready to take on everyday knocks and bumps with its durable design.

The Nokia 1 will be available in Warm Red and Dark Blue starting April 13 and will retail for P4,290.

Pure, secure and up-to-date Android experience

With a commitment to a pure, secure and up-to-date Android, each smartphone will stay fresh over time with monthly security updates guaranteed and with no unnecessary UI changes or hidden processes eating up battery life or slowing the device down, so you can enjoy your new phone for longer. By shipping with Android Oreo

out of the box, you’ll be able to enjoy the latest Android features of the Nokia 7 plus, including Picture-in-Picture for multitasking, Android instant Apps to discover and run apps with minimal friction, GO fantastic new emojis and battery-maximizing features like limiting background app use.

Tailored to devices with 168 RAM or less, the Android Oreo (GO edition) in Nokia 1 comes with a new range of apps from Google, designed to run faster while consuming less data. Optimized to be smooth and fast, these include the Google GO web search app, Google Maps GO, YouTube GO and Google Assistant for Android (GO edition) to quickly send messages, make calls, set alarms and do more, simply by using your voice.

With fewer pre-installed and much lighter apps on Android Oreo (GO edition), you get 2x more available storage out of the box.

Shopping now even more convenient with Lazada Official store

HMD Global further announced today the Official Store for Nokia mobile on Lazada Philippines. You can now avail the full range of Android smartphones and Nokia feature phones with peace of mind.

In addition, you can experience the new generation of Nokia phones at authorized resellers and in Nokia stores, kiosks and exhibits nationwide.

Coming soon: New Nokia 6 and Nokia 8110 4G

Today, HMD Global also confirmed that the much anticipated evolution of the successful Nokia 6 and the newest member of the Originals family Nokia 8110 4G will be coming to the Philippines in May.

Nokia 1 Specs:

4.5 inches display
Mediatek MT6737M Quad-core 1.1 GHz processor
Android 8.0 (Oreo Go edition)
5MP rear camera
2MP front camera
8GB storage
1GB RAM
Wi-Fi, Bluetooth, 4G LTE, 3G
Dual SIM
2150 mAh battery (removable)
Colors: Warm Red, Dark Blue
PHP4,292

Nokia 6 (2018) Specs:

5.5-inch display
Qualcomm Snapdragon 630 Octa-core processor
Android 8.0 Oreo
16MP rear camera with ZEISS optics (f/2.0, 1.0 µm)
8MP front camera (f/2.0, 1.12 µm)
32GB internal storage
3GB RAM
Wi-Fi, Bluetooth, 4G LTE, 3G
Fingerprint Sensor
Hybrid Dual SIM
USB-C (OTG Capable)
3000 mAh battery
Colors: Black/Copper, White/Iron, Blue/Gold

Nokia 7 Plus Specs:

6.0 inches display (~77.2% screen-to-body ratio)
Qualcomm Snapdragon 660 Octa-core processor
Android Oreo (with 2-3 years support as part of the Android one program)
Dual 12 MP (f/1.75, 1.4 µm) + 12 MP (f/2.6, 1.0 µm) with ZEISS optics rear cameras
16MP with ZEISS optics (f/2.0, 1.0 µm) front camera
64GB internal storage
4GB RAM
Wi-Fi, Bluetooth, 4G LTE, 3G
Fingerprint Sensor
Hybrid Dual SIM
USB-C (OTG Capable)
3800 mAh battery
Colors: Black/Copper, White/Copper
PHP21,990