Robinsons Bank IPONsurance® — securing the lives of the Filipino people

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True to its vision of fulfilling the customer need, Robinsons Bank’s venture into the Bancassurance business through the IPONsurance®, sought to provide Filipinos with better and more affordable choices towards a financially secure future.

Just last October, the Bank released the very first IPONsurance® death claim in Visayas. Even when the account was just recently opened before the owner’s sudden passing, the family was able to receive the claim without any difficulty. It also helped provide financial support to the family through the difficult time and allowed for their money to return three-fold.  

Through IPONsurance®, RBank offers a way for Filipinos to be insured and to provide protection to their families in case of unforeseen events.

For just a minimum deposit of Php 20,000, your interest-bearing savings account comes with a FREE life insurance coverage that is worth up to four times the account’s Average Daily Balance (ADB).            

Covering individuals up to 65 years of age, the IPONsurance® makes a great alternative for recent retirees who may have missed the traditional age requirement cut-off of other life insurance companies. 

Moreover, those who wish to open an account will not be required to provide any medical clearance, and insurance coverage is provided instantly upon opening of the account.  

Securing your bright future

With the goal of securing the lives of more Filipinos, Robinsons Bank, and the country’s leading life insurer, Pru Life UK has once again inked its Distribution Agreement Renewal, effective on February 1, 2021. 

The agreement extends RBank’s and PLUK’s partnership for another three years, ensuring that Filipinos can have easy access to protection through an affordable life insurance product. 

With the relentless commitment to provide excellent products and services, Robinsons Bank empowers every Filipino to take a hold of a promising tomorrow.  This is what Robinsons Bank has always strived for – providing the community of Filipinos to reap the benefits of financial services that were once thought to be unattainable – to be a Bank of Choice for the Filipino people. 

For more information about the Robinsons Bank IPONsurance® Savings Account, click here.  

Robinsons Bank is the financial services arm of the JG Summit Group of Companies, one of the largest conglomerates in the Philippines. It currently ranks 18th among universal and commercial banks in the country, with assets amounting to Php 131.088 Bn as of December 2019. The Bank is recognized as the Fastest Growing Commercial Bank in the Philippines for 2020 by the Global Business Outlook; and the Best Commercial Bank in the Philippines for 2020 by the International Business Magazine. RBank was also recognized as an Outstanding Employer at the PH Best Employer Brand Awards 2020.  

For inquiries and concerns, you may reach Robinsons Bank through its Customer Care Center at (02) 8637-CARE (2273) or domestic toll-free 1-800-10-637-CARE (2273); or visit its website at www.robinsonsbank.com.ph. Like us on Facebook at www.facebook.com/robinsonsbank/ and join our Viber Community at www.bit.ly/RBankCommunity to get the latest updates. 

realme starts 2021 with multiple awards worldwide

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The fastest-growing smartphone brand attributes its local and international success to the value and quality of its globally recognized products

 

Manila, Philippines, 19 January 2021 – The previous year is one to remember for realme as it scored local and international awards for its quality products and business milestones. realme’s success in 2020 showcased real strength across all business silos thereby exceeding industry expectations.

realme Philippines was able to climb to being the number one smartphone brand in the country in just two years, as reported by global analysis firms Counterpoint Research, Canalys and IDC. With consistent sold-out sales, successful product launches and campaigns, and industry awards under its belt, the leading smartphone brand in the country is the fastest among its competitors to grow its local presence.

In the previous year, realme Philippines executed several campaigns and launched a number of products in aid of Filipinos trying to thrive in the highly digital dynamics of the new normal. The number one smartphone brand launched two new product line-ups in 2020 -- the premium X-series and the e-commerce exclusive narzo series. It also grew its smart home device portfolio with the launch of new audio devices, smartwatches, smart camera, toothbrush and many more. realme Philippines also onboarded its first product ambassadors, social media superstar Donnalyn Bartolome and cosplay royalty Alodia Gosiengfiao.

The efforts of realme Philippines were not only recognized by consumers but by industry leaders as well. The two-year-old brand bagged a Silver Anvil for its Facebook Community under the Digital PR Program for the Consumer Welfare category. The award recognized realme Philippines’ Facebook Community as a platform to build ties and to nurture an elevated smartphone experience for the Filipino youth. It also took home a bronze trophy from the prestigious Asia-Pacific Stevie awards as the Most Innovative Startup of the Year – Consumer Product Industries category.

realme Philippines joined its global counterparts in a winning streak last year. Underpinned by strong support, realme global has gained 17 brand awards, 159 product awards and 5 top-tier design awards around the world in 2020. Much of realme’s commercial, corporate and innovative success is attributed to its clear and precise vision to provide cutting-edge features and trendsetting design. The brand also takes pride in its strong affiliation with its main consumers -- the youth.

realme is currently among the Top 5 tech brands in terms of market share in 12 countries, claiming the number one spot in the Philippines, and has thenceforth expanded to 61 markets globally. The esteemed media outfit Financial Times has corroborated the company’s leading position across Asia-Pacific.

One major milestone realme has reached in 2020 is being the fastest company to reach 50M shipments, as reported by Counterpoint Research. realme, whose slogan is 'Dare to Leap', adopts a strategy of producing products with exceptional performance and trendsetting quality for the youth, all of which available at an affordable and attractive price point. "At realme, we commit to our philosophy which is to dare to leap into the forefront of innovation, design and product value -- something young people can identify with,' says Sky Li, realme's CEO. realme's trendsetting image and product reputation have contributed to building customer trust and brand awareness.

realme’s trendsetting design present across its product line-ups was also lauded by the international design community. realme has won five international design awards such as the Good Designed Award 2020 for three different products, the Red Dot Design Award for the realme X2 Pro, the Golden Pin Award, and more. With its world-class design and cutting-edge technology, renowned mobile authority GSM Arena rated realme as the midrange all-rounder mobile phone for 2020.

The strong momentum realme gained in 2020 is expected to catapult the brand to greater heights in 2021, with new exciting products and technology on the horizon.

 

Start your pet parenting journey with Royal Canin Club

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MANILA, Philippines — New year, new pet? If one is thinking of adopting a new furry friend soon, then The Royal Canin Club is the best platform and source of information for every aspiring pet parent out there. 

Recognizing that a solid health foundation is a key to pets’ full and happy life, Royal Canin Philippines' new campaign puts the focus on kittens and puppies and the ways that pet owners can give their babies the healthiest Start of Life through proper care and nutrition.

As the new year begins, Royal Canin is emphasizing its commitment to pets’ well-being in their full life cycle, particularly our pets’ first year of growth and development in the Royal Canin Club app. The rewards app is set to provide comprehensive knowledge, tips, quizzes, and Royal Canin product recommendations to new pet owners or those thinking of a new addition to their fur family. With more people adopting pets in the past year due to the quarantine, Royal Canin Club will be a useful resource for many new pet owners or seasoned fur parents who are just now taking care of puppies and kittens.

“Our pets’ health at the start of life will define how they grow and live. Like how we put extra attention to the well-being of human babies, the same principle applies to how we should care for our pet puppies and kittens who are just beginning to adapt to the world,” says Adriann Eusebio, Royal Canin Philippines’ country head.

Royal Canin’s Start of Life commitment will also be rolled out on-ground, with their pet recruitment program called Starter Hub. Customers who get a new pet from Cartimar or Tiendesitas will be directed to the Royal Canin Starter Hub, where they will be given a Royal Canin Starter Kit containing a primer on proper care for pets, as well as welcome gifts and exciting vouchers 

Keep your eyes open, as at the beginning of this year pet owners can avail of full-size Royal Canin pet food for their fur babies in exchange for their points.

As an authority in pet care and nutrition, Royal Canin continuously updates its website with information on pet healthcare specific to puppies and kittens, which aims to help at the beginning of every pet owners’ journey. New fur parents can easily access information supported by our in-house vets and scientific communications team to assist in the day to day management of their pets’ health. This includes discussions on how to prepare pet owners and their families for the newest addition to their household, what to expect during the first 24 hours together, and how to transition their diet from Puppyhood and Kittenhood. Additionally, Royal Canin helps prepare pet parents for their new pets’ start of life.

“Start of Life is the latest campaign that underscores our advocacy of proper pet ownership. We believe that starting our pets early on healthy practices gives them a fuller life in the long run. That is what Royal Canin espouses not just with our products, but with the resources and guidance we provide through our different channels,” adds Eusebio.

The app is now available for download on Google Play Store or the iOS App Store, and contains resources on proper diet and nutrition, digestive health, neonatal to ageing care, skin and coat care, training, and understanding pet behavior. Users can also accumulate points through the app when they purchase Royal Canin products from partner stores. Follow Royal Canin on social media for product news, promotions, and special giveaway contests.

Upcoming 27th PR Congress Puts Spotlight on Mental Health in the Workplace

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Makati, Philippines – Mental health is the third most common disability in the country, with about 6 million Filipinos living with depression and/or anxiety, according to WHO. Lack of data fails to present an accurate and complete picture of the status of mental health in the Philippines today, but previous studies by WHO, the Philippine Statistics Office and other bodies indicate mental health is a serious – and growing – concern.

The pandemic is further aggravating the anxiety of many Filipinos already worried about their livelihood and uncertain about the future

As the pandemic continues to unsettle the country, constricting the economy, causing deaths and job losses, disrupting education and work, and painting an even more uncertain future for Filipinos, the number of people with anxiety and other similar mental health concerns is estimated to have risen further. The National Center for Mental Health (NCMH) reported a marked increase in calls received during the pandemic than before, with the monthly average from March to May last year more than double the monthly average from May 2019 to February 2020 or before the pandemic. Calls received by the NCMH related to suicide likewise spiked.

The upcoming 27th National Public Relations Congress, an annual gathering of communication practitioners from across the different industries and sectors of society, will tackle this pressing matter this February 17 to 19. Mental health in the workplace, in particular, will be a hot topic scheduled for the third day, which will be dedicated to deep diving into narratives punctuating many of today’s business actions and discussions, especially on social media, such as the environment, equality, diversity and leadership.

Jane Fordham, a strategic people consultant with two decades of experience in agencies and the creative industries, will share her insights on how to ensure mental health in the workplace, noting how the PR industry is often perceived as very stressful. The discussion will try to look into ways of detecting mental health needs among office and work team members, how organizations and businesses can create an atmosphere of positivity and collaboration in the workplace, and what measures or programs should be in place to assist team members with mental health needs.

Themed Transcend, the 27th National PR Congress hopes to enjoin communication practitioners to work more closely together to contribute to addressing social issues and make a lasting impact on the nation in line with PRSP’s 2020 theme of PR for Good. The annual conference will likewise explore the outlook for the PR industry as it rebounds from the setbacks resulting from the pandemic and gears up for the challenges and opportunities in this new decade.

PRSP President Norman Agatep, APR, said: “As we revisit our business plans and strategies for this new year and decade, we must also look into how we can better work with the society to address concerns that impact not just businesses and the economy but the whole nation. That is part of our commitment as the industry storytellers.”

Ana Pista, PRSP vice president for external affairs and Congress chair, added: “As in previous congresses, we want this annual conference to be a platform for meaningful discussions and exploring solutions to our problems as an industry and nation. Mental health is a serious matter, one of many issues we need to prioritize, and we hope that through the Congress we can help start the discussion on how to ensure we have the right programs in place for our people.”

For more information about the 27th National Public Relations Congress, visit the event website or Facebook page or contact Lessa Azcarraga at lessa.azcarraga@ardent.com.ph.

Philippines named 2nd most ‘Instagrammable’ place in the world

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MANILA, Philippines —The Philippines was named the second most Instagrammable place in the world by world travel site Big 7 Travel. 

Hailed as the second most “Instagrammable”, very appealing to photographed and shared on the social media site Instagram—place in the world in 2021.

Home to incredible natural wonders like an underground river and tranquil rice terraces in addition to a vibrant culture and history spanning several millennia; and over 7,500 islands – the Philippines as a whole are extremely Instagrammable. From the bustling capital of Manila complete with colourful colonial streets to the absolute oasis of Boracay, the gram opportunities here are endless. 

Only Japan beat the Philippines from the top spot, but second place is still a huge honor considering we beat the likes of Paris, New York City, Cuba, London, and more.

In its list released Thursday, travel website Big 7 Travel said that the Philippines was “home to incredible natural wonders like an underground river and tranquil rice terraces in addition to a vibrant culture and history spanning several millennia.”

“From the bustling capital of Manila complete with colorful colonial streets to the absolute oasis of Boracay, the gram opportunities here are endless,” the website added. 

Topping the list of 50 places, was Tokyo, Japan. Included in the list was Paris, France which placed third; New York City, New York which got fourth place; and Istanbul, Turkey is top five.

Top 10 most Instagrammable places in the world: 

1. Tokyo, Japan
2. The Philippines
3. Paris, France
4. New York City, United States
5. Istanbul, Turkey
6. Dubai, UAE
7. Havana, Cuba
8. Sydney, Australia
9. London, England
10. Chicago, United States

The Department of Tourism (DOT), in a Facebook post, welcomed the travel website’s recognition of the Philippines.

“The Department of Tourism (DOT) celebrates the inclusion of the Philippines in the Most Instagrammable Places in the World list of the renowned travel website Big 7 Travel for the year 2021,” the DOT said.