Bring My Pet to the Vet (BMPV) campaign: Royal Canin connects pet owners to trusted veterinary professionals, champions improved healthcare of pets in the Philippines

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MANILA, Philippines — Global leading pet nutrition manufacturer and provider Royal Canin recently launched its Bring My Pet to the Vet (BMPV) campaign as part of its commitment to champion responsible pet ownership among Filipino pet parents. Pet owners across the Philippines can now access over 20,000 free pet checkups and 4,000 BMPV care kits for their furry friends through the Royal Canin Club mobile application, as well as other pet rewards made available on the platform.

Over the past year, more Filipinos are turning to pets as their trusted quarantine companions. However, a survey by Kantar shows that 93% and 50% of cat and dog owners, respectively, do not get their pets checked regularly. The survey also highlights that most owners only bring their pets to the veterinarian for vaccinations and medical procedures, reflecting how wellness checkups are not common in the Philippines.

With this, Royal Canin introduced the BMPV campaign to encourage both new and old pet owners to bring their pets to the vet as early and as regularly as they can, and understand the importance of pet preventive healthcare and medicalization. The campaign also underlines the role that veterinarians play in Filipinos' pets' lives, as it provides a platform for pet owners to connect with their trusted vet partners and clinics, ultimately building a more connected and engaged pet community in the Philippines.

This year, Royal Canin leverages its mobile platform, the Royal Canin Club app, to strengthen its 2019 Bring My Dog to the Vet (BMDV) campaign and relate to more pet owners nationwide. To claim the free checkup, pet owners just need to claim the free consultation voucher under the mobile application’s rewards, find the nearest clinic in the store locator by selecting the Vet feature, and reach out to the clinics directly to book their appointments for consultation. On the day of their appointment, pet owners need to present their generated checkup QR code on their Royal Canin Club app to avail of the free consultation. Afterward, users are encouraged to complete their post-checkup survey for more amazing perks and rewards in the application.

Royal Canin’s BMPV campaign seeks to redefine its previous campaign, which gave away 3,000 free consultations for Filipino pet owners through the company’s website. Now made available on the Royal Canin Club app, it becomes a culmination of two purposeful pet preventive healthcare campaigns. It hopes to further educate pet owners about the signals to watch out from their pets to guide them and encourage them to work closely with their vets in achieving optimum health for their beloved furry friends.

“We, at Royal Canin, recognize the value of preventive pet healthcare and the important role that our veterinary partners and clinics play in one’s pet’s life. Through our new Bring My Pet to the Vet campaign, we hope to instill this mindset and become a platform for pet owners to build a stronger bond with their veterinarians as we work together to safeguard the health of their pets even during such unprecedented time,” says Adriann Eusebio, Royal Canin Philippines’ Country Director. “We want to highlight how important it is for pet owners to have access to credible and reliable pet information, as we continue to improve our services with our loyal customers and partners giving us actionable insights about pet healthcare along the way.”

As the vet checkups require physical visits, Royal Canin ensures everyone that their partner veterinarians and pet shops follow the strict safety protocols of the government when taking in patients and customers. The company works closely with vet clinics to ensure that all pet owners secure appointments first before their visit to avoid overcrowding in their establishments.

“We understand the safety concerns of our partners and customers about going out to visit their vets amid the pandemic. With the lockdowns still in place, our BMPV campaign also ensures to encourage pet owners to become responsible citizens, as much as they are as pet parents, and abide by proper COVID-19 protocols of their vet partners and clinics to avoid the spread of the virus, “ adds Eusebio. “At Royal Canin, we aim to enforce extra precautions to address our customers’ concerns and are committed to improving our services by opening our lines of communication for improvement.”

For more information on Royal Canin’s Bring My Pet to the Vet campaign, pet owners may download the Royal Canin Club application, read about pet healthcare information, and claim their voucher through the platform. One may also visit the Royal Canin Philippines on Facebook and Instagram at @RoyalCaninPH for more details about the Royal Canin Club app and other updates about the brand.

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About Royal Canin

Royal Canin is a top provider of a complete line of premium Health Nutrition products specifically formulated for cats and dogs based on size, age, lifestyle, breed, as well as jaw length, dental health, ingestion speed, and stool quality to address specific needs. Its standards remain on the cutting-edge of pet nutrition, partnering with pet experts such as vets, breeders, and others professionals to tailor precise nutritional formulations. Royal Canin products are available in almost 1000 specialized stores, pet shops, and veterinary clinics nationwide.

Start your pet parenting journey with Royal Canin Club

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MANILA, Philippines — New year, new pet? If one is thinking of adopting a new furry friend soon, then The Royal Canin Club is the best platform and source of information for every aspiring pet parent out there. 

Recognizing that a solid health foundation is a key to pets’ full and happy life, Royal Canin Philippines' new campaign puts the focus on kittens and puppies and the ways that pet owners can give their babies the healthiest Start of Life through proper care and nutrition.

As the new year begins, Royal Canin is emphasizing its commitment to pets’ well-being in their full life cycle, particularly our pets’ first year of growth and development in the Royal Canin Club app. The rewards app is set to provide comprehensive knowledge, tips, quizzes, and Royal Canin product recommendations to new pet owners or those thinking of a new addition to their fur family. With more people adopting pets in the past year due to the quarantine, Royal Canin Club will be a useful resource for many new pet owners or seasoned fur parents who are just now taking care of puppies and kittens.

“Our pets’ health at the start of life will define how they grow and live. Like how we put extra attention to the well-being of human babies, the same principle applies to how we should care for our pet puppies and kittens who are just beginning to adapt to the world,” says Adriann Eusebio, Royal Canin Philippines’ country head.

Royal Canin’s Start of Life commitment will also be rolled out on-ground, with their pet recruitment program called Starter Hub. Customers who get a new pet from Cartimar or Tiendesitas will be directed to the Royal Canin Starter Hub, where they will be given a Royal Canin Starter Kit containing a primer on proper care for pets, as well as welcome gifts and exciting vouchers 

Keep your eyes open, as at the beginning of this year pet owners can avail of full-size Royal Canin pet food for their fur babies in exchange for their points.

As an authority in pet care and nutrition, Royal Canin continuously updates its website with information on pet healthcare specific to puppies and kittens, which aims to help at the beginning of every pet owners’ journey. New fur parents can easily access information supported by our in-house vets and scientific communications team to assist in the day to day management of their pets’ health. This includes discussions on how to prepare pet owners and their families for the newest addition to their household, what to expect during the first 24 hours together, and how to transition their diet from Puppyhood and Kittenhood. Additionally, Royal Canin helps prepare pet parents for their new pets’ start of life.

“Start of Life is the latest campaign that underscores our advocacy of proper pet ownership. We believe that starting our pets early on healthy practices gives them a fuller life in the long run. That is what Royal Canin espouses not just with our products, but with the resources and guidance we provide through our different channels,” adds Eusebio.

The app is now available for download on Google Play Store or the iOS App Store, and contains resources on proper diet and nutrition, digestive health, neonatal to ageing care, skin and coat care, training, and understanding pet behavior. Users can also accumulate points through the app when they purchase Royal Canin products from partner stores. Follow Royal Canin on social media for product news, promotions, and special giveaway contests.

Mobile app Royal Canin Club launches exclusive webinar series on pet nutrition and ownership amid the new normal

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As a pet owner, access to credible healthcare information is essential, especially for those who are currently stuck in their homes. It is during these times that pet owners turn to online sites and seek convenient ways to provide proper care for their loyal pets, only to be met with dizzying amounts of information — sometimes conflicting. In response to this, Royal Canin Philippines brings valuable pet information safely to Filipino pet owners through the launch of its online educational series.

Royal Canin introduces its exclusive webinar series through its mobile application, Royal Canin Club, providing Filipino pet owners access to in-depth and engaging discussions with the company’s in-house veterinarians and partners on proper pet healthcare and nutrition. 

For November, topics will focus on two important areas relevant to pet owners: Tailored Nutrition for Different Breeds and The New Normal Life of Pets.

The first webinar, which will happen on November 27, 2PM,  will focus on pet food nutrition and the importance of tailor-made diets for different kinds of breeds. The discussion aims to educate pet owners on the unique characteristics of pets and how this affects their behaviors and various nutritional needs

The second webinar, scheduled on December 4, 2PM, will discuss insights and tips on how to help pets adjust to life in the post-lockdown world. It will touch on the proper diet, exercise, and activities of pets at home, as well as ideal vet visit schedules and how-tos in introducing a new pet to the family. With options still limited due to quarantine restrictions and pet owners being cut from seeing their veterinarians regularly, the webinars aim to help owners plan activities and routines fit for their pets’ lifestyles in their homes.

Interested pet owners may join the webinar series by downloading the Royal Canin Club mobile application, available on the iOS App Store and Google Play Store, where they can sign up to get the invitation and exclusive Zoom link invite to the webinars. The signup form will be available in the mobile application.

Recently, Royal Canin launched the Royal Canin Club mobile app in its commitment to provide access to credible pet healthcare information online, as well as bringing a community of pet owners, pet shops, veterinary clinics, and pet breeders together through various rewards systems and engaging activities in the platform. In line with the brand’s thrust of providing the best tailored nutrition for pets, the app is a complementary tool for both new and loyal Royal Canin patrons who strive only for the best, loving experiences for their furry friends.

As of November 2020, thousands of Filipino pet owners have already downloaded the mobile application and received their special gift sets, rewards and vouchers.

“Since launching the Royal Canin Club, we’ve seen a lot of pet owners download and engage with the brand for pet healthcare and nutrition information through the mobile application. We’re happy to see that Filipino pet parents are eager to provide the best care for their pets, and are keen on credible information to empower them in their decision-making,” said Adriann Eusebio, Country Director of Royal Canin Philippines. “Through these webinars, we hope to further be of service to our community and provide more insightful discussions about our loyal pets during these times. We, at Royal Canin, are excited to bring more informative and engaging activities in our platform, as well as exciting rewards and treats for our pets.”

For more information on Royal Canin’s webinar series, pet owners may download the Royal Canin Club application and receive registration invitations through the platform. One must complete registration and fill out the necessary contact information in the mobile app in order to receive the invitation. 

Visit Royal Canin Philippines on Facebook and Instagram for more details about the Royal Canin Club app!

 

About Royal Canin

Royal Canin is a top provider of a complete line of premium Health Nutrition products specifically formulated for cats and dogs based on size, age, lifestyle, breed, as well as jaw length, dental health, ingestion speed, and stool quality to address specific needs. Its standards remain on the cutting-edge of pet nutrition, partnering with pet experts such as vets, breeders, and other professionals to tailor precise nutritional formulations. Royal Canin products are available in almost 1000 specialized stores, pet shops, and veterinary clinics nationwide.