Big Brands Share How Shopee Helps their Business Grow Online

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With the pandemic causing significant changes in consumer shopping behavior, brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem.

Unilever

Unilever has continued to optimize its marketing strategy based on what’s most relevant to shoppers and what will help address their present needs. Through Shopee, the brand provided Filipino shoppers with safe access to a wide range of personal care, home care, and food essentials. Timely feedback from shoppers is now easier to enrich their online shopping experience while also maximizing the full suite of in-app solutions within the Shopee platform, such as search, affiliate marketing, and livestreams. With these strategies, Unilever recorded a 23x uplift in orders and achieved a 15x increase in shop views during its Beauty that Cares Super Brand Day campaign in August 2020.

This growth even transcended into their ‘Malasakit for all’ mission to help communities and partners during the pandemic, with Unilever contributing to the first Shopee Bayanihan Frontliner package in 2020 to step up support for Filipino frontliners.

Jackie Manago Nepomuceno, Digital Commerce Marketing at Unilever Philippines, said, “We see Shopee as a strategic partner in driving a streamlined shopping experience for the omnichannel shopper. We partner closely with retailers, such as Shopee, in making our brands and products available for purchase. Through strong collaboration, we can design a unique, relevant, and seamless shopping experience with new and existing shoppers.”

INSPI

Clothing brand INSPI launched an official Shopee store to reach a wider target market and interact more with their shoppers. Using Shopee’s informative seller center and interactive in-app features such as Shopee Live and Shopee Feed, INSPI can now broadcast new and best-selling products to over 625,000 followers on their Shopee account. They also used these features to show the best deals during big campaigns. At its Super Brand Day last October, the brand recorded 13x more orders compared to an average day.

Kathryn Joyce Navalta, Senior Account Officer at INSPI, said, “Our partnership with Shopee has boosted our brand’s growth, despite the ongoing pandemic. Shopee’s innovative in-app features helped us reach more shoppers and better engage with them regularly. We will continue to work with Shopee to provide our shoppers with the best shopping experience.”

OPPO

Leading global smart device company, OPPO, considers its partnership with Shopee as a chance to capture countless opportunities in the e-commerce industry by taking full advantage of the platform’s ecosystem. They are now able to reach a whole new audience in a very engaging way through Shopee’s in-app marketing tools such as live streams, chats, and Shopee Feed. OPPO has experienced great success on the platform, as seen during Shopee’s Super Brand Day last September 2020 where the brand recorded a 17x increase in sales.

Jenny Liu, Operations Director at OPPO Philippines, said, “Our partnership with Shopee allows us to keep growing and satisfying our customers even with targeted efforts. We know the importance of gaining the full trust of our shoppers, and will keep refining our online store on Shopee to provide the best services and products.”

Martin Yu, Director at Shopee Philippines, said,

“We are glad to see our brand partners like Unilever, OPPO, and INSPI achieve significant growth since joining our platform. We leave no stone unturned in finding innovative ways to support our partners’ growth, and this is how we commit to supporting our partner brands through their e-commerce journey."

And in line with providing customers more ways to access brands easily, the Shopee 5.5 Brands Festival is happening until May 5. Shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.

Shoppers can also look forward to exclusive perks from ShopeePay. Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.

For more information on the Shopee 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. Download the Shopee app for free via the App Store or Google Play.

Honoring modern-day heroes in celebration of Labor Day 2021: PayMaya opens gov’t payments, financial services for OFWs and Filipinos abroad

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Digital financial services leader PayMaya is making it even easier for overseas Filipinos to pay for government fees and for their family's utility bills through the PayMaya e-wallet app.

In time for Labor Day on May 1, PayMaya opened this service for Filipinos overseas so they can now use their Philippine mobile SIM on roaming to register for a PayMaya account, allowing them to perform transactions such as paying government dues or utility bills, as well as sending money to other PayMaya users, even while abroad. 

“Our vision of Digital Finance for All Filipinos includes our hardworking countrymen abroad, our modern-day heroes,” said Orlando Vea, Founder and CEO of PayMaya. “Having a PayMaya account wherever you are in the world can empower Filipinos overseas and help them stay connected with their loved ones in the Philippines.” 

According to 2020 data released by the Philippine Statistics Authority, there are an estimated 2.2 million Filipinos who are currently working abroad, with millions more who have already migrated and can still benefit from a strong fintech platform that can help them and their families who are still in the Philippines.

Expanding financial inclusion for Filipinos worldwide 

Paying for government fees such as taxes and social insurance contributions while abroad is among the top concerns of Filipinos overseas. For example, those who are currently abroad can easily use their PayMaya accounts to conveniently pay their individual Social Security System (SSS) contributions using the SSS mobile app, as well as nominate their PayMaya accounts to receive loan proceeds and other disbursements from the agency. 

“Since 2019, this partnership between the Social Security System (SSS) and PayMaya has opened doors for many overseas-based Filipinos to easily and speedily remit contributions and receive disbursements to the pension fund--made all the more crucial during these trying times when mobility is limited to help curb the spread of  COVID-19. This new offering from PayMaya will allow even more Filipinos to derive benefits and take advantage of the services offered by SSS, from practically anywhere in the world,” said Aurora C. Ignacio, SSS President and CEO.

Aside from the SSS, PayMaya users abroad can also transact with other government agencies such as the PAG-IBIG Fund, Bureau of Internal Revenue, the Department of Foreign Affairs, and over 60 other agencies and local government units that accept PayMaya as a payment option. 

PayMaya recently piloted the service in Singapore with positive feedback from Filipinos in the city-state, especially since many lack credit cards and other financial instruments that allow them to easily conduct financial transactions back home. 

On top of government payments, overseas Filipinos can also pay their or their families’ bills through the more than 500 active billers available in the PayMaya app. On top of this, they can also send money to other PayMaya users in the Philippines or to any of the more than 37,000 Smart Padala centers nationwide once they have added money to their accounts. 

To start using PayMaya abroad, all they have to do is download the PayMaya app on their phones (https://official.paymaya.com/CAK1/425eb133) and register using their Philippine mobile SIM with international roaming activated, their address in the Philippines, as well as a valid Philippine ID such as Passport, Driver’s License, UMID, SSS ID with Digitized photo, PRC License and Postal ID. Once done, they can Add Money to their account through VISA, Mastercard, or JCB debit or credit cards, or through PayMaya’s international remittance partners such as Western Union and Moneygram.  

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including "everyday" merchants such as the largest retail, food, gas, and eCommerce merchants as well as government agencies and units.   

Through its app and wallet, PayMaya provides over 28 million Filipinos with access to financial services. Customers can conveniently pay, add money, cash out or remit through its over 200,000 digital touchpoints nationwide.

It's Smart Padala by PayMaya network of over 37,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services. To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram. 

 

Enjoy Exclusive Deals and Discounts from Well-Loved Brands at Shopee 5.5 Brands Festival

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Shoppers can look forward to flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from leading brands, all happening daily

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites Filipinos to enjoy big deals and exclusive promotions from the country’s leading brands at its 5.5 Brands Festival. Shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.

Martin Yu, Director at Shopee Philippines, said, “At Shopee, it is our goal to work together with brands loved by Filipinos to deliver the best value on their favorite products so they can maximize their financial resources. With all the deals in-store at the Shopee 5.5 Brands Festival, we are enabling Filipinos to secure everything they need at the best prices while making shopping safe, convenient, and rewarding.”

Until May 5, shoppers can look forward to the following daily promotions:

Big discounts at Super Brand Days

Don’t miss out on back-to-back brand takeovers on Shopee. Enjoy discounts up to 90% off on leading brands on the following days: OPPO on April 29, Procter & Gamble on April 30, Vivo on May 1, Realme on May 2, Maybelline on May 3, and Olay on May 4. 

Limited deals and promotions during themed days

Leading up to 5.5, watch out for themed days with exciting deals. Enjoy free shipping with no minimum spend at ShopeePay Sale on April 29, claim over ₱1,000,000 worth of prizes at Shopee Prizes Sale on May 3, and redeem over ₱5,500 worth of vouchers at Brands Vouchers Sale on May 4. 

Cashbacks at category fairs

Redeem 50% cashback and enjoy flash deals up to 50% off on brands at the Home Fair from April 29 to May 1, and at the Electronics Fair from May 2 to May 4.

5.5 D-Day Deals

On May 5, enjoy 24 hours of non-stop promotions, including flash deals up to 50% off on selected brands including:

• Pampers: Enjoy all-day deals up to 34% off on the entire Pampers line. Stay tuned for special price drops of up to 50% off on selected products from 12:00 AM to 2:00 AM and 6:00 PM to 7:00 PM.

• Enfagrow: Get up to 37% off Enfamama A+, Enfagrow A+ Nurapro, Enfagrow A+ range, and more.

• Vivo: Slash ₱300 off each purchase with ₱6,000 minimum spend by using the Shopee-exclusive ‘VIVO300’ voucher code.

• Nestlé: Get 50% off Nestlé favorites including Bear Brand Powdered Milk, Nestlé All-Purpose Cream, and Nescafé Gold. 

• Colourette: Enjoy up to 50% off selected Colourette products and get free shipping for a minimum spend of ₱999. Stay alert for even bigger discounts during flash sales!

Make the most out of free shipping with no minimum spend, 50% cashback from participating Shopee Mall stores, and up to 90% off on select products from Tender Care, AirQueen PH, Unicare, Reckitt, GSK, Pedigree, Whiskas, IAMS, Peculiar Eyewear, Puritan's Pride, Shigetsu, Mikana, INSPI, Organic Skin, Organic Official, Teetalk, Crown, Chef's Classics, and XTREME Appliances.

For more information on these D-Day Deals, visit: https://shopee.ph/m/brand-parade.

Cash prizes up for grab at 5.5 Brands Festival TV Special

Tune in to Wowowin this May 5, 5:00 PM to catch the 5.5 Brands Festival TV Special on GMA 7 and Shopee Live. Aside from watching exciting performances from celebrities, viewers can also win big cash prizes. Play Watch and Win, Shopee Shake, and Shopee Milyonaryo to become the lucky winner of over ₱3,500,000 worth of cash, products, and ShopeePay credits.

Exclusive perks with ShopeePay

Go cashless for more deals and discounts! Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.  

More prizes at the #NextShopeeEndorser contest

Strike a pose with a product from Shopee Mall for a chance to win ₱10,000. Shopee will pick five winners with the most creative and original entries. Users can check out the mechanics and submit photo entries until May 5 through this link: http://bit.ly/NextShopeeEndorser. 

For more information on all the deals you can score at 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. 

Download the Shopee app for free via the App Store or Google Play.

TCL 20 SE: Displaying Greatness—Cinematic Experience at the Tip of Your Hands

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The TCL 20 SE was unveiled last January at the CES 2021 press conference. Now, its Philippine debut has finally come. This smartphone blends a nature-inspired design with exceptional performance and affordability, offering an upgrade to handle the needs of today’s consumer, with improved imaging, solid performance, and longer battery life.

“After the successful launch of the TCL Mobile brand, 2021 will be a very important year for TCL’s business as we build on the momentum established last year and continue to grow as one of the world’s largest end-to-end global consumer electronics brands,” said Aaron Zhang, CEO of TCL Communication. “This year, our TCL-branded mobile devices highlight an increased focus on strengthening our TCL ecosystem by making 5G connectivity more affordable and accessible to people around the world, without compromising the premium features and design associated with TCL.”

The 20 SE features the latest TCL-made display and the next generation of NXTVISION, TCL’s proprietary advanced display optimization and camera technology. NXTVISION provides users with improvements to the video and image display experience, including improved SDR to HDR conversion, enhanced color calibration, and more eye safety features.

TCL 20 SE: A Cinematic Experience On-the-Go

The affordable new TCL 20 SE has all the features associated with an advanced smartphone, along with a superior video entertainment system for those looking to take their A/V experiences to the next level. Stunning video performance is delivered via a 6.82-inch, V notch display with a 90 percent screen-to-body ratio for a maximized viewing experience, along with a 20.5:9 screen ratio which provides broad, cinematic-like viewing performance in a slim form. To take further advantage of the large display, the TCL 20 SE also features a Smart Floating Window, which lets users browse the web or reply to messages while watching videos; the feature is triggered by swiping to the right or left corner and can be adjusted in size or move about anywhere on the screen. 

 

The TCL 20 SE also provides outstanding video playback through SDR-to-HDR technology. Thanks to NXTVISION technology, color, contrast, and clarity are all enhanced while videos are being enjoyed in real-time. The smartphone’s dual speaker design also improves the audio experience—no speakers are blocked when the device is hand-held—and it is also compatible with Hi-Res Audio certification. To power all these features, the TCL 20 SE has a Qualcomm® octa-core chipset and a 5,000mAh battery. It also comes with an OTG Reverse Charging capability, making it possible to top up the battery of smaller gadgets.

 

While maximized video entertainment and power are the foundations of the TCL 20 SE, the device’s quad rear camera comes with AI-powered color portrait and sky enhancement features, which are designed to automatically detect the intended subjects and adjust the background for more epic shots. Additionally, the new AI Object Eraser can clear out people or objects in the background.

 

The TCL 20 SE will be available this April 2021 in Nuit Black and Aurora Green across multiple store outlets in the Philippines.

TCL Multi-Screen Collaboration

As another benefit of TCL’s deep vertically integrated ecosystem, the company will introduce its upcoming multi-screen collaboration efforts between select TCL 20 Series smartphones, tablets, televisions, and PCs at CES 2021. Through simple wireless connections like Bluetooth, Wi-Fi, or NFC, TCL will make it possible to seamlessly transfer files and multimedia from one device to another; fuse your phone to your PC for quick and easy multi-tasking or cast your smartphone screen to larger displays like tablets and televisions. More details to come later this year.

TCL 20 SE is exclusively distributed by VSTECS Phils., Inc. and is available through its accredited retailers nationwide. For pricing, availability, and promotions, please email marketing@msi-ecs.ph or visit:

https://www.vstecs.com.ph/Home

https://www.facebook.com/TCLPhilippines

https://www.facebook.com/TCLMobilePhilippines

 

Globe provides P51.2-M Covid-19 support in Q1 2021

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Globe remains steadfast in helping Filipinos since the crisis started with Covid-19 support reaching Php 51.2 million for the first quarter of 2021.  The assistance comes in services and promos, external fundraising efforts, customer donations and in-kind donations.

 

Globe’s assistance to its community partners reached more than Php 5.4 million in the first three months of the year while the fundraising that Globe ran for the Philippine General Hospital Medical Foundation, Inc. via Globe Rewards raised a total of Php 786,789.

 

More than 3,787 students and teachers received connectivity support via Globe At Home Prepaid and pocket WiFis that Globe provided to its partner companies and organizations such as Ayala Foundation, Inc. (AFI), Knowledge Channel Foundation Inc. (KCFI), ABS-CBN, Mary’s Way Foundation, HERO Foundation, and Missouri-based software company AMDOCS.

 

Globe also provided internet connectivity to persons with disabilities, displaced workers, and out-of-school youth undergoing upskilling programs with the Digital Jobs PH program of the Department of Information and Communications Technology (DICT) and Davao-based social enterprise Virtualahan.

 

Likewise,  teachers and students who are Globe users continue to have free access to online learning resources such as Globe eLibrary (https://globeelibrary.ph/), DepEd Commons (https://commons.deped.gov.ph/), PHL CHED Connect (https://phlconnect.ched.gov.ph/home), and Technical Education and Skills Development Authority (TESDA) (https://www.tesda.gov.ph/)

 

“We continue to support our stakeholders especially since the impact of the pandemic has yet to abate. It has affected many, including our employees, contractors, suppliers, our customers and most especially our communities. We at Globe knew that we needed to step up and provide the much-needed assistance that our kababayans require,” said Yoly Crisanto, Globe Chief Sustainability Officer and SVP for Corporate Communications.

 

Globe also gives importance on the well-being of its employees, contractors, and vendor-partners. Thus, more than Php 46 million was used to cover essentials such as health assistance, personal protective equipment, transportation fares, and meal subsidies.

 

In February this year, Globe’s RT-PCR testing laboratory started its operations in Mandaluyong to ensure that its workforce is properly tested and protected from the deadly virus.  The Globe RT-PCR Lab has a capacity to conduct more than 300 tests per day, and if needed, can be increased to a maximum of 800 tests per day.

 

Globe, being also committed to look after the mental health of its people given the psychological impact that the pandemic brings, piloted HopeChat last year so that the employees could chat with licensed psychologists without compromising their privacy and safety.

 

All Globe programs and partnerships are in support of the United Nations Sustainable Development Goals (UN SDG).

 

To learn more about Globe’s sustainability efforts, visit https://www.globe.com.ph/about-us/sustainability.html#gref