As it prepares to provide 5G access for all, TCL to ‘inspire greatness’ by showcasing latest 5G range at CES 2022

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* From its 30 series smartphones to a first laptop, a range of tablets to routers and second-generation wearables, TCL is looking to Inspire Greatness in 2022

Fresh from launching in the Philippines last year, TCL Communications — one of the world’s best-selling and fastest-growing consumer electronics brands — will be in Las Vegas next month at the much-anticipated CES 2022. 

As the consumer electronics industry reunites following this year’s all-virtual event, TCL will be there showcasing its latest pioneering display technology, audiovisual engine, TVs, monitors, mobile devices, augmented reality glasses, and home appliances.

With 40 years at the forefront of global consumer technology, TCL has long pushed the boundaries of innovation and raised the bar across the industry. A pioneer of 5G since 2015, TCL was first to demonstrate a 5G end-to-end solution and debuted in 2019 one of the first 5G USB devices. Now, TCL wants to offer 5G access to everyone and will announce multiple new products at the world’s most influential tech event, which runs from January 5-8.

“We are thrilled to be returning to CES in 2022 after the last edition’s virtual event”, said Juan Du, Chairperson of TCL Electronics. The Chairperson explained that Inspire Greatness is the driving force behind all new TCL developments and products, because through accessible technology people can get inspired to fulfill their dreams, purposes and plans, and this will lead them to achieve greatness by making a difference for a better tomorrow to everybody around them and on the planet. “This year, our interactive booth will span more than 1,600sqm and we will announce our brand expression #InspireGreatness. This is an evolution of our Display Greatness’ philosophy and a call-to-action for consumers to share their achievements and dreams through our inspirational technology. As one of the leading consumer electronics brands in the world, we are committed to helping people live, work and play better each and every day, with our products and services”.

In the smartphone space, TCL will launch the first 30 series devices, the TCL 30XE 5G and 30 V 5G. These smartphones will be joined by the remaining 30 Series lineup later in 2022 and will be solely available in North America. TCL will also make its first presence in the laptop category with the TCL BOOK 14 Go and enhance its wearable portfolio with the TCL NXTWEAR AIR, the next generation of TCL’s portable wearable display glasses.

Additionally, there will be multiple new tablets, including the TCL NXTPAPER 10s with eye protection at its core; the TCL TAB 8 4G and TCL TAB 10L; and a trio of tablets designed for children: TCL TKEE MINI, MID, and MAX. Finally, the company is also introducing the LINKHUB 5G router, along with a portable 4G solution, the LINKZONE LTE Cat4 Mobile Wi-Fi.

“Through partnerships with more than 80 carriers in 160 countries, TCL is delivering on its mission to provide lightning fast, reliable and affordable yet powerful 5G for everyone to enjoy a smarter home and life,” said Aaron Zhang, Chief Executive Officer at TCL Communication. “As our 5G portfolio grows with the TCL 30 series and the LINKHUB 5G, your favourite experience will be matched with top-notch connectivity, rich design, and competitive pricing to improve the connected experience for users around the world.”

TCL 30 Series Smartphones

TCL will launch its first 30 series devices at CES 2022. With the TCL 30 series, customer-favorite technologies such as AMOLED displays and stereo speakers will be matched with impressive connectivity, rich design, and competitive pricing. We look forward to sharing details on additional TCL 30 series smartphones, including the TCL 30 5G, at Mobile World Congress in Barcelona next month.

TCL BOOK 14 Go

TCL will also enter the laptop market with its TCL BOOK 14 Go, a Windows 11 designed for students and young professionals entering the working world. Slim, lightweight and with excellent battery life, it is a great fit for anyone who is constantly moving and traveling since it supports LTE connection. Qualcomm-powered 4G LTE connectivity means seamless switching between Wi-Fi and 4G — no more hunting for WiFi when on-the-go or using the battery-draining mobile hotspot on a phone.

TCL NXTPAPER 10s and Other Tablets

CES 2022 will also see the launch of multiple new TCL tablets, including the TCL NXTPAPER 10s with eye protection at its core. Redesigned to filter out 50 percent more harmful blue light than is required for certification, it also includes anti-glare glass to reduce reflected light and make it more comfortable for swiping, reading, watching, or writing. Meanwhile, the TCL TAB 8 4G and TCL TAB 10L and a trio of tablets designed for children — the TCL TKEE MINI, MID, and MAX — will also be launched.

TCL NXTWEAR AIR

TCL’s second-generation wearable display glasses are not only 30 percent lighter than their predecessors but also considerably more comfortable. With dual 1080p Micro OLED displays, the TCL NXTWEAR AIR creates an expansive, immersive viewing environment — the equivalent of watching a 140-inch screen from four metres distance. A 47 pixels-per-degree resolution means it complements that with a similarly cinema-like clarity too, while its dual speakers enables it to playback stereo audio for spatial effects.

LINKHUB 5G Router

TCL is also introducing the LINKHUB 5G router, capable of providing consumers with next-generation connectivity. To bring about TCL’s connected vision, it will soon launch the LINKHUB 5G router, while continuing to deliver high-quality 4G solutions with the LINKZONE LTE Cat4 Mobile Wi-Fi, a compact personal mobile hotspot. The LINKHUB 5G router delivers advanced Wi-Fi 6 and support for up to 256 users, making it fully smart home and smart office ready.

5G for all

TCL’s vision of 5G for all extends beyond smartphones, with a commitment to improve 5G infrastructure. TCL has invested $1 billion USD in R&D and established 5G labs. These solutions are created to liberate offices, institutions, homes, work, and entertainment venues, delivering reliable, fast cellular-powered broadband-speed internet connectivity, supporting customers and carriers.

Even while offering pioneering innovations, TCL has always continued to offer a range of accessible pricing options unseen by other tech brands. By operating its own manufacturing and research and development centres around the world, it is able to make its own components and thus controls the production process.

“TCL aspires to be the bridge to high-quality, incredible value solutions for carriers, customers and partners across product categories,” added Zhang. “We develop feature-rich volume drivers for carriers that improve the connected experiences of their customers and incredible value offline devices. We pride ourselves in working tirelessly towards a 5G for All world in which everybody can access high-quality data speeds, and we see the bigger picture, creating an ecosystem of products that communicate with one another through multi-screen connectivity.”

To learn more about TCL’s 5G capabilities, existing 5G portfolio, and details on other products announced at CES, please visit: http://www.tcl.com/global/en.html

TCL is expanding its efforts and portfolio to democratize technology in order to inspire people to pursue their greatness through its devices, making them achieve goals, reach full potential, help and amaze others. As soon as these new products are available, TCL will widely communicate in the specific channels of each market.

About TCL Electronics:

TCL Electronics (1070.HK) is one of the world's fastest-growing consumer electronics companies and one of the world's leading television and mobile device manufacturers (TCL Communication is a wholly-owned subsidiary of TCL Electronics). For nearly 40 years TCL has operated its own manufacturing and R&D centers worldwide, with products sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCL specializes in the research, development and manufacturing of consumer electronics ranging from TVs, mobile phones, audio devices and smart home products as part of the company's "AI x IoT" strategy. For more information on TCL mobile devices, please visit: http://www.tcl.com/global/en.html.

TCL 20 SE: Displaying Greatness—Cinematic Experience at the Tip of Your Hands

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The TCL 20 SE was unveiled last January at the CES 2021 press conference. Now, its Philippine debut has finally come. This smartphone blends a nature-inspired design with exceptional performance and affordability, offering an upgrade to handle the needs of today’s consumer, with improved imaging, solid performance, and longer battery life.

“After the successful launch of the TCL Mobile brand, 2021 will be a very important year for TCL’s business as we build on the momentum established last year and continue to grow as one of the world’s largest end-to-end global consumer electronics brands,” said Aaron Zhang, CEO of TCL Communication. “This year, our TCL-branded mobile devices highlight an increased focus on strengthening our TCL ecosystem by making 5G connectivity more affordable and accessible to people around the world, without compromising the premium features and design associated with TCL.”

The 20 SE features the latest TCL-made display and the next generation of NXTVISION, TCL’s proprietary advanced display optimization and camera technology. NXTVISION provides users with improvements to the video and image display experience, including improved SDR to HDR conversion, enhanced color calibration, and more eye safety features.

TCL 20 SE: A Cinematic Experience On-the-Go

The affordable new TCL 20 SE has all the features associated with an advanced smartphone, along with a superior video entertainment system for those looking to take their A/V experiences to the next level. Stunning video performance is delivered via a 6.82-inch, V notch display with a 90 percent screen-to-body ratio for a maximized viewing experience, along with a 20.5:9 screen ratio which provides broad, cinematic-like viewing performance in a slim form. To take further advantage of the large display, the TCL 20 SE also features a Smart Floating Window, which lets users browse the web or reply to messages while watching videos; the feature is triggered by swiping to the right or left corner and can be adjusted in size or move about anywhere on the screen. 

 

The TCL 20 SE also provides outstanding video playback through SDR-to-HDR technology. Thanks to NXTVISION technology, color, contrast, and clarity are all enhanced while videos are being enjoyed in real-time. The smartphone’s dual speaker design also improves the audio experience—no speakers are blocked when the device is hand-held—and it is also compatible with Hi-Res Audio certification. To power all these features, the TCL 20 SE has a Qualcomm® octa-core chipset and a 5,000mAh battery. It also comes with an OTG Reverse Charging capability, making it possible to top up the battery of smaller gadgets.

 

While maximized video entertainment and power are the foundations of the TCL 20 SE, the device’s quad rear camera comes with AI-powered color portrait and sky enhancement features, which are designed to automatically detect the intended subjects and adjust the background for more epic shots. Additionally, the new AI Object Eraser can clear out people or objects in the background.

 

The TCL 20 SE will be available this April 2021 in Nuit Black and Aurora Green across multiple store outlets in the Philippines.

TCL Multi-Screen Collaboration

As another benefit of TCL’s deep vertically integrated ecosystem, the company will introduce its upcoming multi-screen collaboration efforts between select TCL 20 Series smartphones, tablets, televisions, and PCs at CES 2021. Through simple wireless connections like Bluetooth, Wi-Fi, or NFC, TCL will make it possible to seamlessly transfer files and multimedia from one device to another; fuse your phone to your PC for quick and easy multi-tasking or cast your smartphone screen to larger displays like tablets and televisions. More details to come later this year.

TCL 20 SE is exclusively distributed by VSTECS Phils., Inc. and is available through its accredited retailers nationwide. For pricing, availability, and promotions, please email marketing@msi-ecs.ph or visit:

https://www.vstecs.com.ph/Home

https://www.facebook.com/TCLPhilippines

https://www.facebook.com/TCLMobilePhilippines

 

TCL 20 SE: Displaying Greatness—Cinematic Experience at the Tip of Your Hands

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The TCL 20 SE blends a nature-inspired design with exceptional performance and affordability, offering an upgrade to handle the needs of today’s consumer, with improved imaging, solid performance, and longer battery life.

“After the successful launch of the TCL Mobile brand, 2021 will be a very important year for TCL’s business as we build on the momentum established last year and continue to grow as one of the world’s largest end-to-end global consumer electronics brands,” said Aaron Zhang, CEO of TCL Communication. “This year, our TCL-branded mobile devices highlight an increased focus on strengthening our TCL ecosystem by making 5G connectivity more affordable and accessible to people around the world, without compromising the premium features and design associated with TCL.”

The 20 SE features the latest TCL-made display and the next generation of NXTVISION, TCL’s proprietary advanced display optimization and camera technology. NXTVISION provides users with improvements to the video and image display experience, including improved SDR to HDR conversion, enhanced color calibration, and more eye safety features.

TCL 20 SE: A Cinematic Experience On-the-Go

The affordable new TCL 20 SE has all the features associated with an advanced smartphone, along with a superior video entertainment system for those looking to take their A/V experiences to the next level. Stunning video performance is delivered via a 6.82-inch, V notch display with a 90 percent screen-to-body ratio for a maximized viewing experience, along with a 20.5:9 screen ratio which provides broad, cinematic-like viewing performance in a slim form. To take further advantage of the large display, the TCL 20 SE also features a Smart Floating Window, which lets users browse the web or reply to messages while watching videos; the feature is triggered by swiping to the right or left corner and can be adjusted in size or move about anywhere on the screen. 

 

The TCL 20 SE also provides outstanding video playback through SDR-to-HDR technology. Thanks to NXTVISION technology, color, contrast, and clarity are all enhanced while videos are being enjoyed in real-time. The smartphone’s dual speaker design also improves the audio experience—no speakers are blocked when the device is hand-held—and it is also compatible with Hi-Res Audio certification. To power all these features, the TCL 20 SE has a Qualcomm® octa-core chipset and a 5,000mAh battery. It also comes with an OTG Reverse Charging capability, making it possible to top up the battery of smaller gadgets.

 

While maximized video entertainment and power are the foundations of the TCL 20 SE, the device’s quad rear camera comes with AI-powered color portrait and sky enhancement features, which are designed to automatically detect the intended subjects and adjust the background for more epic shots. Additionally, the new AI Object Eraser can clear out people or objects in the background.

 

The TCL 20 SE is available this April 2021 in Nuit Black and Aurora Green across multiple store outlets in the Philippines.

 

TCL Multi-Screen Collaboration

As another benefit of TCL’s deep vertically integrated ecosystem, the company will introduce its upcoming multi-screen collaboration efforts between select TCL 20 Series smartphones, tablets, televisions, and PCs at CES 2021. Through simple wireless connections like Bluetooth, Wi-Fi, or NFC, TCL will make it possible to seamlessly transfer files and multimedia from one device to another; fuse your phone to your PC for quick and easy multi-tasking or cast your smartphone screen to larger displays like tablets and televisions. More details to come later this year. 

TCL 20 SE is exclusively distributed by VSTECS Phils., Inc. and is available through its accredited retailers nationwide. For pricing, availability, and promotions, please email marketing@msi-ecs.ph or visit:

https://www.vstecs.com.ph/Home

https://www.facebook.com/TCLPhilippines

https://www.facebook.com/TCLMobilePhilippines

TCL NXTPAPER and TAB 10s Tablets Delivering Next-Level Technologies

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The TCL NXTPAPER and TCL TAB 10s—made to keep up with the productivity and entertainment needs of today’s remote professionals and students. Leveraging the company’s competence in display manufacturing, the TCL NXTPAPER will be the first commercially available tablet to use the company’s innovative colored e-ink display technology, and the TCL TAB 10s provides an affordable learning experience with a large screen and stylus. 

“NXTPAPER technology is a prime example of the Display Greatness philosophy that TCL Mobile has embodied since it launched over a year ago and showcases how a vertically integrated ecosystem can help produce innovative new products quickly and affordably,” said Stefan Streit, General Manager of Global Marketing for TCL Communication. “This new type of display will directly benefit remote workers and students alike, bringing new features that help encourage productivity, make life easier, and keep our eyes safe.”

The company’s proprietary NXTPAPER technology, announced last fall at IFA 2020 in Berlin, achieves stunning display performance with a highly reflective IPS screen that utilizes innovative TCL technology to reuse natural light, resulting in vivid, full-color reproduction with no blue light or flicker. TCL NXTPAPER display technology provides 25 percent higher contrast than most e-ink tablets and is also more than 65 percent more power-efficient than standard LCD screens, providing better battery life. It also provides for smoother video playback, ensuring optimized usage for learning, work, and leisure activities.

 

Intended specifically for larger format devices, NXTPAPER provides a paper-like visual experience in full high-definition resolution, with considerably less eye strain and fatigue compared to most tablets. 

 

TCL NXTPAPER Delivers Performance, Along with Eye Safety

Offering one of the most advanced eye protection displays on the market, TCL’s new NXTPAPER tablet is an elegant mobile companion for school, work, or play. It features an 8-inch FHD NXTPAPER screen that offers a dual visual experience of paper-and-screen with zero flicker or harmful blue light.

 

For students and professionals, the TCL NXTPAPER is powered by an octa-core processor and features a strong 5500mAh battery for over a full day of use to accompany your work or study hours. It also has a 5-megapixel front-facing camera and an 8-megapixel rear-facing camera for remote classroom learning, video teleconferences, presentations, and more.

 

The TCL NXTPAPER comes with a Kids Learning option, providing a child-friendly user interface and parental controls. It also works with Google Assistant, allowing users to seamlessly manage tasks, get answers to questions, and play music using voice commands. To make sure users can both effectively connect and contribute on video calls or during virtual classes, the tablet offers both Wi-Fi and 4G connectivity. Moreover, it has received eye protection certification from TUV Rheinland to ensure your eyes are protected from harmful light.

 

Starting from April 2021, the TCL NXTPAPER will be available in Europe, Middle East, Africa, Latin America, and the Asia Pacific.

 

TCL TAB 10s Offers Students and Families Outstanding Performance and Value

Offering a best-in-class viewing experience, along with plenty of power to drive productivity, the new TCL TAB 10s tablet is designed with today’s remote learners and their parents in mind.

 

Featuring a 10.1-inch screen, an octa-core processor which gives students the speed they need to process almost any online task, and a large capacity 8000mAh battery that provides up to eight hours of video playback and up to two weeks of standby time, the TCL TAB 10s is the ideal tech companion.

 

For studying anytime at any place, TCL’s newest tablet can also provide 4G LTE mobile communication, that allows you to access content from virtually anywhere, as well as participate in online classroom lessons or video calls without worry. Plus, students will be heard as well as seen clearly, thanks to the device’s dual microphones and speaker system, along with its front camera ensuring effective group communication.

 

Parents will appreciate the key features designed to help them manage their children’s time online, with an independent parental control interface and remote control that gives them the option to manage both their student’s study and rest time, and the ability to control any third-party apps being used on the device. The TCL TAB 10s also comes with POGO pin connectors to support additional third-party accessories, as well as the stylish TCL T-Pen stylus, which offers a smooth, natural pencil-on-paper type of experience with ultra-low latency.

 

For improved eye safety, the TCL TAB 10s display also features intelligent eye protection with integrated brightness and tonality control in daylight and low-light conditions. It offers a flicker-free performance with no blue light and a smart alert that tells users when they get fewer than 9 inches (25 centimeters) from the screen.

Beginning in March 2021, the TCL TAB 10s will be available in the EU, North America, the Middle East, Africa, China, Asia Pacific, and Latin America. Pricing comparisons for the Wi-Fi version and the 4G LTE/Wi-Fi. For pricing, availability, and promotions, you may contact VSTECS Phils., Inc. at marketing@msi-ecs.ph or visit:

https://www.vstecs.com.ph/Home

https://www.facebook.com/TCLPhilippines

https://www.facebook.com/TCLMobilePhilippines

http://www.tcl.com/global/en.html.

 

Experience More Greatness: TCL and VST ECS Partnership and bring TCL Mobile in PH

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TCL presents latest line-up of Mobile, Tablet, and MoveAudio

TCL Philippines sealed its partnership with VST ECS Phils. Inc – one of the leading ICT distribution companies in the country – to bring a new wave and vast range of affordable TCL smartphones, tablets, and audio devices to the Filipino market.

The appointment ceremony of the latter as the former’s official and exclusive distributor of mobile products in the Philippines took place on April 15 during the virtual TCL Mobile Media Briefing, attended by both companies’ executive management and media partners. 

Philip Xia, CEO of TCL Philippines – TCL Sun, Inc., shares:

“TCL has always been about innovation and expansion. Starting from television business and now to mobile phones, we are continuously expanding our ecosystem of products – with our core deeply rooted to lines of connection, display, and interaction. From there, we are initiating an integrated smarter way of living.”

“Here in TCL, we believe that greatness knows no boundaries and we have always been relentless when it comes to breaking barriers and exploring endless possibilities. I am confident that together with one of the country’s market leaders in local ICT distribution, which is VST ECS Phils, we will be conquering new and greater heights as we embark on another exciting journey of business expansion through our mobility products.

 

Jimmy D. Go, president and CEO, VSTECS Phils. Inc. says:

“We are delighted to include TCL Mobile to our fold of impressive product portfolio. This addition solidifies our commitment to offer end-to-end solutions for practically all verticals and provide new growth opportunities for our channel partners. And as one of the pioneers in intelligent technology, I am confident that TCL will gain positive traction having been known to deliver some of the industry’s firsts such as QLED, Mini LED, THX Certified Gaming TV, to name few. We hope to raise the bar in mobile entertainment by offering products that combine innovation and affordability.”

 

Jay Guanzon, TCL Philippines’ Senior Manager for Sales Operations and Business Unit Head for Diversified Products, says:

“The mobile competition in the Philippines is indeed tough and it’s no surprise that almost weekly, there are new devices being launched here and there. But this doesn’t come off as a threat, rather a challenge that we are proud and confident to take as we know that we have the right mindset, products, and partners in this journey. Afterall, the very goal of this business venture is rooted to connectivity and people. We are here to bridge the gap between mid-tier market and high-performing devices that do not need to cost much. We are here to bring globally competitive products that are highly affordable and accessible to many. And with the credibility and brand image that TCL has built for the past 20 years, I know our mobile products will deliver its promise of ease and convenience to mobile users.”

Through this partnership, Filipino consumers can avail TCL smartphones and other peripheral products – including tablets and wireless earbuds – in all accredited and authorized VST ECS stores nationwide starting April 2021.

For pricing, availability, and promotions, you may contact VSTECS Phils., Inc. at marketing@msi-ecs.ph or visit:

Website: https://www.tcl.com/ph

https://www.vstecs.com.ph/Home

Facebook: https://www.facebook.com/tclphilippines

Instagram: https://www.instagram.com/tclphilippines

TCL invites families to share life through sports with inspiring web series

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TCL, one of the world’s leading players in the global TV industry, is inviting families to share life through sports as it launches online videos highlighting inspiring stories of athletes. 

Created in partnership with ESPN, the four-part web series called ‘Inspiring Bonding Moments’ shares the untold stories in sports, featuring athletes from the Philippines, Vietnam, Thailand and Indonesia. 

The first video focuses on Philippines-born football player Simone Rota and his journey back home to seek his biological parents. 

Simone Plays it Forward 

Simone Rota of the Philippine Azkals 

Abandoned in an orphanage called Buklod Kalinga by his birthparents, Simone Rota was adopted by an Italian couple when he was just six months old and moved to Milan with his new family. 

His love for football manifested at an early age and at 17, he received his first professional contract and he would go on to play for teams in Italy and Switzerland for the next 12 years. 

Though he lived a happy life in Italy, he never forgot this birth country and parents. He decided to return to the Philippines when he was 29 to search for them. He also continued to play football, this time in the United Football League and later on as a member of the Philippine team, the Azkals. 

In 2014, he was reunited with Sister May of the Buklod Kalinga orphanage, who tried to help him find his parents but they were unsuccessful. Yet Simone has found another home and family in Sister May and the orphans as he decided to return to Buklod Kalinga. He now runs a food program with them and teaches the kids football. 

“I try to inspire the children, teaching them that sports can be a new way of life,” shared Simone. 

“But at the same time, they have inspired me because they teach me how to live the simple life and the importance of simple things.” 

Sharing Life through Sports 

According to TCL’s Brand Marketing Manager, Amor Joaquin-Golifardo, the web series aims to “connect people through inspiring sports stories.” 

“TCL stands for The Creative Life and we believe that technology can and should be used to bring people together. We are showing people another side of these athletes and sharing very personal stories about love, loss and giving back, that everyone can relate to and be inspired by,” explained Ms. Joaquin-Golifardo. 

As part of its 35th anniversary celebration, TCL is also playing it forward as it donates sporting equipment to the orphans of Buklod Kalinga. 

Simone Rota accepting the basketball, as a symbol of TCL’s donation, on behalf of Buklod Kalinga. L-R: Mr. Mr. Eason Cai, TCL Philippines CEO, Simone Rota, Philippine Azkals, Ms. Amor Joaquin-Golifardo, Brand Marketing Manager 

“Like Simone, we want to encourage the youth to develop their talent in sport. Aside from catching their favourite sports heroes on TV, we hope that the equipment we gave them can help shape the next generation of Filipino footballers,” said Ms. Joaquin-Golifardo. 

To catch more of the “Inspiring Bonding Moments” web series, visit https://www.facebook.com/tclphilippines/videos

TCL 35th Anniversary Deals: Experience the future in TV technology with TCL

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TCL, one of the world’s leading players in the global TV industry, continues to push the boundaries in TV technology and design with its QUHD line.

TCL’s 65 C1 Curved QUHD

Described as a quantum leap in picture quality, the latest product line of TCL has a host of features that makes it truly revolutionary with its advanced display technologies and innovative design.

Among its cutting-edge features is the Quantum Dot Photoluminescence Technology that offers an enhanced viewing experience, an IDP (intelligent display process) engine that delivers the perfect balance of colour and clarity, and HDR Premium 1500 Technology that heightens contrast. Selected models also offer Black Crystal Display to dramatically reduce glare and Wide Colour Enhancer Plus to create vibrant colours and intensified shades.

Its audio features are no less impressive with Dolby Digital system, Smart Volume features which intelligently controls audio levels and allows automatic volume adjustment and a Built-in Subwoofer to achieve a cinema-like experience. 

Aside from being a technical powerhouse, the QUHD series is also stylish with modern Scandinavian-inspired design features like an ultra-slim screen, X-shaped iconic stand and diamond precision cut curved bezel. 

TCL’s QUHD line can also rightly be called the complete entertainment package - its GoLive Application collects compelling live content from TV stations around the world, all in high definition. It also offers viewers access to a vast array of online content, from Youtube to Netflix so owners can watch their favourite online series and videos on their TCL TV. 

With TVs this advanced, it’s no surprise that TCL took home not one, but two awards at the IFA 2016, the world’s leading trade show for consumer electronics and home appliances, accolades certainly made much sweeter as the company commemorates its 35th anniversary. In the Philippines, TCL has also climbed to the number three spot in terms of sales, giving it even more reason to celebrate. 

“TCL has always been focused on innovation. For 35 years, the company has invested in research and development to create better TVs that will give users a better viewing experience. We’re excited to share that here in the Philippines, people are already starting to recognize that TCL gives them superior picture quality and an immersive experience at an affordable price,” said TCL’s Brand Marketing Manager, Amor Joaquin-Golifardo.

35th Anniversary Deals

Filipino families get even greater rewards this holiday season from TCL as TCL unveiled its anniversary raffle promo Cool Deals Hot Wheels, where two Toyota Wigos are up for grabs. 

Every single receipt purchase of participating TCL TV products from October 15, 2016 to January 15, 2017, entitles customers to one raffle coupon, giving them the chance to drive home a Wigo this Christmas.

The first raffle draw for October 15, 2016 – November 30 entries is on December 14, 2016, while the second raffle draw for December 1, 2016 – January 15, 2017 entries is on January 27, 2017.

For more on TCL’s Cool Deals Hot Wheels 35th Year Anniversary Promo, check out prints ads and posters for details. 

About TCL Multimedia 

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, TCL Multimedia strives to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

TCL Philippines takes a Quantum Leap with its Cityline C1 and TitanGold Air Conditioners

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The Creative Life is now into an entirely better place with its top-notch selection of TitanGold air conditioners. 

TCL continues to revolutionize premium home entertainment with its innovative industry design and immersive picture quality. Through the years, it has gained universal praise as one of the world’s most respected TV brands, recently bagging the CES Innovation Award for its cutting edge design and engineering work on TCL 110’’ curved Ultra High-Definition (UHD) TV. 

As a top-tier brand for consumer electronics products, TCL wants to pursue an innovation-driven growth by introducing QUHD in the Philippines. Equipped with a unique Quantum Dot Display Technology which far exceeds UHD TVs in terms of display effects, definition and color purity, QUHD TV Series attempts to bring the cinematic experience into the household while also offering functional and interactive features in the product. QUHD TV line also makes use of supreme home entertainment technologies and top hardware configurations to create the strongest high-end portfolio across the market. 

In its efforts to expand the QUHD TV line, TCL introduces Cityline (C1)—one of the first-rate products of QUHD to be released in the Philippines on the first half of 2016. Available in both flat and curved designs, with sizes ranging from 50” and 55” to 65”, it redefines upscale watching experience with its stunning image quality, elegant design, powerful hardware and ultimate entertainment content.

“The QUHD Product line carries TCL’s most advanced TV technology in terms of picture quality, features, and hardware,” CEO of TCL Philippines, Mr. Eason Cai, shares in an interview. “However, our main advantage over our competitor’s high end products is our ability to produce the same quality and innovative technology at low cost.” The product also takes pride of its elegant feel, equipped with a 9.9mm slim screen, metallic body and bezel design.

This year, TCL is taking steps in bringing The Creative Life to an entirely better place with its top-notch selection of TitanGold air conditioners. Unlike its contemporaries in the local market, TitanGold air conditioners aim to provide cooling solutions fit for the needs of every Filipino household. “We want the Filipino consumer to know that TCL is not only a TV brand but is a brand that will deliver quality appliances from home entertainment to home appliances,” Cai clears. “We want TCL to be a staple in the Filipino household and that we are a brand that they can trust and continue to rely on.” Aside from its reliable features, TitanGold Airconditioners are eco-friendly and packed with 5-in-1 Health Filters ─ Photocatalyst Filter, Silver Ion Filter, Active Carbon Filter, Catechin Filter and a Vitamin-enriching Filter, providing safe and healthy breathable indoor air for you and your family. It takes pride of its gold-plated aluminum louver fins, ideally built to prevent and withstand extreme rusting and corrosion through its unique hydrophilic properties.

TCL Product Launch

Both Cityline series C1 and TitanGold air conditioners were officially launched in the Philippines yesterday at the Grand Ballroom of Marriott Hotel, with the lovely Megan Young as host. With her stunning elegance and grace, the former Ms. World embodies the positive qualities that gave TCL a competitive edge as a leading brand in display technology and consumer electronics innovation. 

Distinguished pool of dealers and media personalities were there to witness the unveiling of TCL’s latest line of consumer electronics products. A press conference was also held at the Grand Ballroom to accommodate questions from the press. 

TCL OBC Marketing Director Mr. Ranjit Gopi, TCL Aircon Division Director Mr. Bill Cheng, Brand Marketing Consultant, Aircon Division, Mr. Byeong Woo Park and the newest TCL Philippines CEO, Mr. Eason Cai, addressed the questions of the press regarding the future plans of TCL as well as its efforts to strengthen its extensive line of home entertainment products with the release of Cityline series C1 and TitanGold air conditioners in the Philippines. 

TCL’s wide selection of luxury TVs were also displayed at the exhibit area of the Grand Ballroom. The venue was filled to the brim with regal interiors and elegant design, perfectly exuding the vibe of TCL as a brand. Cityline C1 itself, considered to be the TCL crown jewel for 2016, was revealed in a non-conventional way, with princesses walking on the red carpet while the high-end TV is being elevated on stage. 

About TCL Air Conditioner Business Division 

Established in October 1999, TCL Air Conditioner Business Division is among the core industries of TCL Home Appliance Overseas Business Division (TCL HAO) that specializes in manufacturing residential and commercial air conditioners, portable air conditioners, dehumidifiers, and compressors. TCL takes pride in its skilled and competent human resources comprising the following departments—R&D, Manufacturing, Marketing, and After-sales. At present, TCL Air Conditioner Business Division has successfully established 5 production bases in Zhongshan, Huizhou, and Wuhan, separately – with total manufacturing and production capabilities that reach an astounding capacity of 10 million units per annum. Since its establishment in the overseas market in 2001, TCL Air Conditioner has successfully become a brand known for its rapid growth in terms of export sales volume. In 2015, TCL air conditioners were sold to 165 countries and regions all over the globe.

About TCL Multimedia 

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

For more information, please visit: 

Philippines: www.facebook.com/tclphilippines

www.tclphilippines.com/

TCL brings The Cool Life with its new Air Conditioning Product Line

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For over 16 years in the Philippine appliance industry, TCL has been known to deliver fun and entertainment to the Filipino household with its full array of LED Television line. Now, TCL is bringing The Creative Life to a whole new cool level with its premium selection of TitanGold air conditioners.

Green has been an overrated color in terms of depicting eco- and health-friendliness. Through its “Gold is the New Green” campaign, TCL aims to create a “paradigm shift” by positioning (Titan)Gold not only as a color of luxury, but as the new color of eco- and health-friendliness as well.

Unlike typical air conditioners, TCL TitanGold air conditioners are specially designed with gold-plated aluminum louver fins, ideally built to prevent and withstand extreme rusting and corrosion through their unique hydrophilic properties. The hydrophilicity of these fins enables them to perform a self- cleaning function, leaving no room for mold and malodorous substances; thus, improving the overall atmospheric quality of the room at the same time. Moreover, TCL TitanGold air conditioners are packed with 5-in-1 Health Filters which consist of Photocatalyst Filter, Silver Ion Filter, Active Carbon Filter, Catechin Filter and a Vitamin-enriching Filter, providing safe and healthy breathable indoor air for you and your family.

TCL’s top-of-the-line air conditioners, the KA Split Type Inverter Series, are equipped with high- quality Full 5D DC components which effectively reduce power consumption by up to 60% at an optimal temperature setting. In addition, TCL Inverter split type air conditioners boast of their high- cooling performance below 0°C, ensuring cooling period at a relatively short time.

These exceptional features surely make TCL TitanGold Air Conditioners at par with the leading brands in the market. Through the years, TCL has been known for offering quality LED TVs at affordable prices. Similarly, the company hopes of retaining this image for its air conditioning product line. Through its premium selection of TitanGold air conditioners, TCL aims to provide cooling solutions fit for the needs of every Filipino household.

TCL TitanGold air conditioner collection consists of the Window Type (Manual and Remote) I Series, Non-inverter Split Type BU Series, and Inverter Split Type KA Series. Window Type I Series is available in 0.8HP, 1.0 HP, and 1.5HP. Split Type BU and KA Series are both available in 1.0HP, 1.5HP, 2.0HP, and 2.5HP.

TCL Sponsor Promotional Tour of Mission Impossible: Rouge Nation Endeavoring to enhance global entertainment marketing

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TCL, a leading player in the global TV industry, recently announced that it will sponsor the promotional tour of the highly anticipated Hollywood movie “Mission Impossible: Rogue Nation” which will be initially released on July 30th, 2015 in the Philippines. The promotional tour led by the leading actor, Tom Cruise, is expected to make a big hit among the movie fans. Unsurprisingly, the audience will find that TCL has also placed one of its products in the movie when it is on show. 

In recent years, TCL has been endeavoring to enhance its global entertainment marketing as the company transforms from a conventional TV manufacturer into a multimedia entertainment technology enterprise and expands its global presence. Entertainment marketing has helped TCL to build brand equity globally, especially among the younger generation. In 2013, TCL bought the naming rights on the landmark Chinese Theatre in Hollywood. Along with that, TCL has previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.

“TCL has emerged as a true player on the Hollywood landscape. The global reach of the brand makes TCL a very valuable partner in our plan to build audience anticipation for ‘Mission: Impossible - Rogue Nation,’” said LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. 

“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” said Warren Wang. General Manager of TCL Multimedia Overseas Business Center.

“The ‘Mission: Impossible’ franchise has a legacy of delivering high quality entertainment experiences, which aligns with TCL’s goal to offer consumers high quality products with superior content, stylish design, and the latest technology at a great value. We believe that Paramount will be the perfect partner to help reach a global audience and enhance our tie with the younger generation.”

In order to provide more diversified entertainment content and smart TV experiences for the users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, and as a result launched TCL iQIYI TV and TCL Roku TV. 

Apart from the abundant contents, TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to the users. For example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700)/Curved Surface (H8800) and Wide Color Gamut technology to guarantee ultra high definition and vivid colors, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set. 

TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at $3.9 billion, with TCL Multimedia contributing $1.1 billion, or 28%. TCL Multimedia recorded a net profit of $6.18 million in Q1 2015, up 184.6% year-on-year. 

A visual feast of color : TCL Sets New Standards For TV Display Capabilities

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New visual technologies and exquisite TVs build on TCL’s global momentum

TCL Multimedia, one of the leading players in the global TV industry, is engaged in the research and development, manufacturing and distribution of consumer electronic products.

TCL Multimedia has maintained its promise of providing superior and more interactive home entertainment experiences for consumers, with the introduction of new TV display technologies and overarching brand theme of ‘a visual feast of color’.

Successfully debuted at CES 2015, TCL’s Wide Color Gamut and industry-leading Quantum Dot technologies will feature on a host of exciting new product launches this year, including the Quantum Dot TV H9700, Curved 4K UHD TV H8800, and 4K UHD E6800, which will present an impressive new standard in visual display for the TV manufacturer.

The new Quantum Dot display technology, provided by TCL, is able to depict more of the RGB spectrum, from vivid colors to subtle tones. This provides a greatly enhanced picture experience for viewers, which is similar to OLED yet at a price that maintains a level of affordability. TCL’s developments in this area have been so impressive that under the National Television Standards Committee (NTSC), it has achieved 110% color gamut, which is currently the best in the world. 

Bringing its world-leading ingenuity onto the shelves, TCL has launched its first-ever Quantum Dot television - the 55” 4K UHD Quantum Dot TV (H9700). A leading innovation in the TV industry, Quantum Dot technology incorporates a film of tiny light-emitting crystals into regular liquid crystal displays (LCD), offering improved picture quality at a fraction of the price of organic light-emitting diodes (OLED). Featuring an exquisite industrial design, the TV also features cutting-edge 30W Harman/Kardon speakers, which provide a full-bodied and immersive sound experience for viewers.

TCL is also introducing brand new Curved 4K UHD TVs (H8800) with size range 65” and 55’’. The series boast the largest curvature ever of 4000R, innovative wide color gamut technology for curved surfaces (WCG technology can enhance the color gamut up to 96% by utilizing the pure white backlight, which is better than normal LED panel), the leading 4K curved surface technology and S-level Harman/Kardon speakers to provide an unparalleled immersive experience in curvature, color, definition and sound. 

In addition to the H8800 series and sharing the same features and sizes apart from a curved screen, the versatile E6800 series will feature a 360-degree revolving stand, allowing viewers to move the picture to perfectly meet their eye line, without having to move the whole TV.

Additionally, TCL’s vertically integrated structure – its CSOT Panel Factory in Shenzhen is the biggest LCD panel factory in China - provides benefits for consumers. As the only manufacturer in China that can make its own panels, this ensures consumers get a high quality product for the best available price. 

“There’s a reason TCL has become known for producing market-leading televisions. As the only Chinese TV manufacturer with full supply chain penetration we are able to invest more in their development and save in their production,” said Kevin Wang, General Manager of TCL Multimedia Overseas Business Center. “What this means is the very latest technology, the finest picture quality, most impressive design, and greatest functionality are all presented to the consumer at a price that few can match.”