May 27, 2023

Challenging times ahead—are you life-secured?


Achieving life security can mean different things to different people. For some, it can mean having a happy family, a profitable business, or owning a house. For others, it could mean a stable, high-paying job that allows them to live comfortably.

Whatever your definition of life security, achieving this is no simple task—it takes a lot of work, dedication, and focus. What’s more, nobody really knows what the future holds so we must prepare ourselves for anything. Fortunately, there are things you can do to help shape your future for the better. Here are some tips on how you can achieve life security during these uncertain times:

Keep your goals in mind

As you work towards your goals, you’ll have to overcome many obstacles along the way. But as long as you never lose sight of why you are doing this in the first place, you’ll always get back up again. Having this attitude is the first step towards your goals, whether it’s working for a big company or buying your own house.

Build an emergency fund

Nobody knows when emergencies will happen, so it is important that you start an emergency fund as soon as possible. Experts recommend having three to six months’ worth of monthly expenses in your emergency fund. Prioritize building this fund first before investing in anything else, and make sure to not use it for anything that isn’t an emergency. You can even create a separate savings account for it

Borrow with a purpose

Loans can become powerful financial tools when used smartly. For example, when you use a loan to fund a business launch or expansion that becomes profitable, or if you invest it in education to further develop your skills and income-generating capacity. These are examples of purposeful borrowing.

Do not borrow money without a purpose. Using a loan to purchase expensive designer bags or clothing, or to go on an unnecessarily expensive vacation, are not purposeful uses. Always think about how the loan can advance you in your path towards life security.

Secure your retirement

If you happen to have the extra money, set it aside for your retirement. The sooner you start saving up for your retirement, the better, as time and aging cannot be reversed. A good rule of thumb is to try to determine how much you think you’ll be spending once you’re retired and try to grow your extra money with a combination of cash savings, property, and investments.

Consider long-term investments

Investing your money is an excellent way to secure your financial future, since this not only safeguards your hard-earned savings from inflation, it also generates returns. How much returns you get depending on your investment strategy. You will need to look into the different kinds of investments, and determine how much you are willing to invest, as different investments involve varying levels of risk.

If that sounds like too much work, that’s because it is—even seasoned investors get overwhelmed by all the planning, research, and investing. That’s why banks like EastWest offer different products and services that take away the hassle of investing yourself. With multiple investment options such as fixed income securities, government securities, bonds unit investment trust funds, and trust funds, EastWest has the right products and expertise to help you grow your funds, so you can focus on your dreams.



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About East West Banking Corporation

East West Banking Corporation (EastWest) is a Filipino-owned universal bank. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure, power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name.

Redefined Accessibility: realme C-Series Sets New Benchmark for Entry-Level Smartphones

Get the perfect all-rounder smartphone to reflect your personality
without breaking the bank!

Customization has always been part of the smartphone experience, from selecting our preferred alarms to choosing the quirkiest phone case that best reflects who we are. Set to take smartphone personalization to another, even more exciting level is realme's C-Series.

Positioned to redefine the entry-level segment, this collection presents four feature-packed models that each cater to a certain type of personality. Here, we run down each one to help you pick the perfect choice for you.

If you want Fun for Everyone, go for the realme C30s

Do you have multiple group chats wherein you’re always mentioned and sought after? Are your friends always messaging you whenever you miss a hang-out session? You might just be the life of the party, and the realme C30s might just be the smartphone for you.

Never miss the action with the realme C30s’s amazing 5000mAh battery. It’s an astonishing capacity for its price that allows up to a full day’s use with up to 36 hours of standby time, 24.9 hours of calling, 58.7 hours of continued music playback, or up to 11.2 hours of total video playback. It presents a 6.5” large display as well that maxes out at 400 nits of brightness, with a good screen-to-body ratio of 88.7%, while avoiding being a smudge magnet. How’s that for a heavy-duty smartphone that stays clean and keeps you plugged in on the latest happenings at all times? It also comes in two colors: Stripe Blue and Stripe Black

Price: realme C30s (2GB+32GB): PHP 4,499 (from PHP 4,999) / realme C30s (3GB+64GB): PHP 4,999 (from PHP 5,499) / realme C30s (4GB+64GB): PHP 5,999
Images courtesy of @dani.cenxo

If you’re Fun and Stylish, select the realme C33

The realme C33 understands who you are as someone with the right mix of fun and style.

This smartphone comes out of the box with realme UI S Edition based on Android 12, and offers an outstanding 50MP AI Camera that can capture high-resolution images. This allows you to take a snap of your wackiest moments with friends or your hottest OOTDs, depending on your mood. What’s more, the realme C33 could be yours with an unmissable discount, and it comes in three, summer-perfect colors: Sandy Gold, Aqua Blue, and Night Sea.

Price: realme C33 (4GB+64GB): PHP 6,499 (from PHP 7,499) / realme C33 (4GB+128GB): PHP 7,999 (from PHP 8,499)


If you’re Chic and Classy, shine with the realme C35

Let your phone glow with you as the realme C35 comes in two aesthetic colors, Glowing Green and Glowing Black. Both options make use of a Dynamic Glowing design that gives off an effect when reflected on by light, ensuring that it shines with you as you slay in your most head-turning outfits.

The realme C35 features the first FHD+ Resolution Display on the C-Series as well that supports a wider array of pixels. This gives a more immersive viewing experience versus other phones in the same price segment.

Price: realme C35 (4GB+64GB): PHP 7,999 (from PHP 8,499) / realme C35 (4GB+128GB): PHP 8,999 (from PHP 9,499)

Images courtesy of @haute.joemar25

If you’re the Stylish Champion, reign supreme with the realme C55

You’re at the top of your game and you do not settle for basic. As the Stylish Champion, let your title belt be the realme C55.

Instantly coveted after its launch, the realme C55 is simply the real deal. It's realme's first mass-produced smartphone globally to have the Mini Capsule, a dynamic punch hole that presents expanding animation and helps you keep track of important stuff like charging & battery status, data cap usage, and step tracking. The realme C55 is also made even thinner for a more sophisticated and elegant look that goes with your iconic sense of style.

Price: realme C55 (6GB+128GB): PHP 8,999 / realme C55 (8GB+256GB): PHP 10,999

Still having a tough time deciding on which realme C-Series smartphone to get for yourself or your loved ones? Fret not as all variants of the realme's C-Series are available in all 5000+ realme stores and kiosks nationwide or online through realme’s official flagship stores in Shopee and Lazada.

Know which realme C-Series smartphone is the best for you by visiting the realme official website. Keep updated on the latest by following realme on Facebook and Instagram.

PASCUALLAB shares the #PascualLove with the children of WORLD VISION

Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon, finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the World Vision grounds in Quezon City.

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City. PascualLab, a partner of international charitable institution World Vision since 2020, has been sponsoring children in less-fortunate communities in Malabon via the CHOSEN program. Through the program, these children were given the chance to pick their sponsors, essentially choosing people who can help them realize their wishes for education towards better lives amidst challenges including the current health crisis. Three years into the pandemic and during PascualLab’s anniversary month, the sponsors were finally able to be with the children who have CHOSEN them. Malabon plays a significant place in PascualLab’s history as the Pascual family traces its roots to this Northern part of Manila. PascualLab VP and CHOSEN sponsor Mia Pascual Cenzon shared: “PascualLab has always had a passion for CSR and a heart for family so we take every chance to help others through our health products and in more ways such as the CHOSEN program”.

TNT's viral SIM Registration video wins Best TV Ad in world's biggest ad website

After racking up millions of views and drawing praises from netizens for its wit and creativity, the viral video of mobile brand TNT entitled “Tattoo” has been recognized as Best TV material by Bestads, the world's best global ad industry website.

Bestads selects the best advertisements in every medium each week from submissions all over the world, as judged by a top creative director or team.

The first Filipino video to top the Bestads list within the past three years, “Tattoo,” is part of TNT’s "Mag-SIM Reg Para Hindi SIM Dead" campaign and is one of three videos aimed at encouraging subscribers to register their SIMs to avoid permanent SIM deactivation and all its hassles.

Reminder of how good it feels to laugh

“Tattoo” was handpicked by guest judge Maria Devereux, Head of Innovation and Executive Creative Director at Accenture Song, North America.

“This film reminded me how good it feels to laugh,” noted the multi-awarded Los Angeles-based creative. “A simple idea that touched on a relatable pain point for anyone who hates the complexity of life admin, which as far as I can tell, is pretty much everyone,” she added.

"We are honored with this recognition from Bestads, which proves the power of creative storytelling to touch people and move them to action - while eliciting a good laugh,” said Francis E. Flores, SVP and Head of Consumer Wireless Business – Individual at Smart.

“This is a result of all the creativity, hard work, and the collaboration among the TNT and Smart teams as well as our partner agency, who are all committed to inform our subscribers about the importance of SIM Registration,” he added.

Over 40 million views across channels

In the clever and creative film, TNT sticks to its brand promise of delivering 'saya' or fun - even in a public service reminder that shows the universal pain points of dealing with administrative processes.

The video features a man visiting a remittance center to claim his cash but fails to provide his One-Time Password (OTP) for lack of a registered SIM. To prove his identity, he resorts to showing his graduation photo, driver's license, SSS ID, and birth certificate—all tattooed on his body! Watch the film here: https://www.youtube.com/watch?v=j6tCbApNWvA.

The video has garnered over 40 million views across social media channels like YouTube, Facebook and TikTok, with netizens praising it for being “unique,” “funny,” and “unskippable, effectively urging them to finally register their SIM.

Leader in SIM Registration

As of May 8, Smart and TNT continue to lead SIM Registration in the country with 44.9 million registered subscribers, which is 67.75 percent of their declared subscriber base.

With the recent announcement of the deadline extension of the SIM Registration Act, Smart continues to encourage subscribers to register their SIMs before July 25, 2023.

To register, TNT and Smart Prepaid subscribers can visit the https://simreg.smart.com.ph/ portal, while Smart Bro subscribers can refer to http://www.smart.com.ph/viewbroadbandsms for instructions on getting their OTP. Smart Postpaid users, on the other hand, are already considered registered based on the latest advice of DICT.

TNT is powered by Smart, the Philippines’ Fastest and Best Mobile Network according to Ookla, the global leader in mobile and broadband network intelligence. 

To learn more about SIM Registration, visit https://tntph.com/Pages/sim-reg.

My Dream in a Shoebox Year 14 exceeds Goal of Supporting Children with #BiggerDreams


My Dream In A Shoebox (MDIAS), the annual advocacy campaign of TeamAsia that seeks to support Filipino children with their educational needs, has exceeded its goal this year of raising P450,000 to build an educational hub (E-hub) and sponsor more than 100 scholars in its partner communities.

Now in its 14th year, the campaign in partnership with the Yellow Boat of Hope Foundation has raised a total of P750,000 to establish one E-hub, support 110 scholars, and provide 1,300 dream kits.

The E-hub aims to support students and teachers with access to six laptops, internet connection, and allowance for logistical expenses. The scholars, on the other hand, will be given financial aid for school supplies, transportation, learning modules, hygiene kits, and face masks. Meanwhile, the dream kits, containing school supplies like notebooks, pens, and pencils, among others, have already been distributed to teachers and learners.

“The future of our world is really dependent on future generations to come, and this is why we must help provide them with the opportunities to make their #BiggerDreams come true,” said Bea Lim, Managing Director of TeamAsia and Chief Dream Builder of MDIAS. “MDIAS stayed true to its commitment of making students’ #BiggerDreams come true by adapting to the changing times and providing support that is relevant to the learning setup today.”

She added, “Through MDIAS, we hope that the public and our partners will continue to help us in the coming years in supporting Filipino children to learn, build their futures, and make their #BiggerDreams come true.”

For Dr. Anton Mari Lim, Co-Founder of the Yellow Boat of Hope Foundation, the continued partnership with TeamAsia for the MDIAS campaign has made a significant impact on the communities that the foundation supports.

Scholars from Yellow Boat of Hope School Maluso in Basilan, Sulu.

Scholars from Mantatao Elementary School in Calape, Bohol

Scholars from Caohagan Elementary School in Cebu

“More children are encouraged to go to school because of the support they receive from these organizations,” he said. “By providing financial assistance and other forms of aid, these partners have helped to create an environment where young people feel valued and supported. As a result, we have seen many children who were previously struggling to attend school now able to continue their education.”

He added, “Hope is the driving force behind our mission to support Filipino students with their education. It is the foundation of the partnership we share with TeamAsia and My Dream in a Shoebox, and it is what inspires us to keep pushing forward. We are so grateful for your unwavering support and commitment to making #BiggerDreams come true for more children around the Philippines.”

Since 2009, MDIAS has been equipping less fortunate Filipino children with educational assistance. It started with a modest collection of 200 shoeboxes from TeamAsia’s industry partners and friends, containing school supplies to inspire children to go to school. Through the years, it has expanded to sponsoring students from various partner communities across the country and impacted as much as 400,000 lives.

In 2022, MDIAS raised nearly P1 million that funded three E-hubs, sponsored 100 scholars, and provided 1,000 dream kits.

TeamAsia believes in education for all. Through My Dream in a Shoebox, the company hopes to help even more children and help make more #biggerdreams come true for the next school year and the years to come.

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