Poten-Cee + C Launches New Campaign, New Variant This 2024 - with Brand Ambassador Heart Evangelista as she Inspires women to Keep glowing with Poten-Cee + Collagen

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Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires

Women To Keep Glowing With the Help of Poten-Cee + Collagen

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

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References:

1. IQVIA, YTD December 2023 data

2. Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. DOI: 10.3390/nu9111211 

3. Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. doi: 10.3390/nu9080866 

4. Choi F, Sung C, Juhasz M. Oral Collagen Supplementation: A Systematic Review of Dermatological Applications. J Drugs Dermatol. 2019;18(1): 9-16. 

PASCUALLAB shares the #PascualLove with the children of WORLD VISION

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Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon, finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the World Vision grounds in Quezon City.

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City. PascualLab, a partner of international charitable institution World Vision since 2020, has been sponsoring children in less-fortunate communities in Malabon via the CHOSEN program. Through the program, these children were given the chance to pick their sponsors, essentially choosing people who can help them realize their wishes for education towards better lives amidst challenges including the current health crisis. Three years into the pandemic and during PascualLab’s anniversary month, the sponsors were finally able to be with the children who have CHOSEN them. Malabon plays a significant place in PascualLab’s history as the Pascual family traces its roots to this Northern part of Manila. PascualLab VP and CHOSEN sponsor Mia Pascual Cenzon shared: “PascualLab has always had a passion for CSR and a heart for family so we take every chance to help others through our health products and in more ways such as the CHOSEN program”.

PascualLab: Spreading #PascualLove For Over Seven Decades

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On its 77^th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families.

One of the top-of-mind pharmaceutical companies in the Philippines ¹ 

celebrates 77 years of delivering quality and family-friendly health and wellness products

Pioneering Innovations

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Quality and Care At The Heart of Our Service

Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles,  and those watching their blood sugar.  One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.

This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴

Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶

Making Health Easier From Our Family To Yours

Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a  mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse  helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****

#PascualLove

From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.

For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"

***Mouthwash is not recommended for children less than 6 years old.

****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.

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Reference:

¹IQVIA 2022 Data

²FDA-approved packaging

³Hiatt A, Ferruzi M, Taylor L, et al. Deliquescence Behavior and Chemical Stability of Vitamin C Forms (Ascorbic Acid, Sodium Ascorbate, and Calcium Ascorbate ) and Blends. International Journal of Food Properties. 2011; 14(6) 1330-1348. DOI: 10.1080/10942911003650338.

Vitamin C. Micronutrient Information Center. Linus Pauling Institute. Oregon State University Website. https://lpi.oregonstate.edu/mic/vitamins/vitamin-C. Updated: 2023. Accessed: March 8, 2023.

⁴Gelsea K, Poschl E, Aigner T. Collagens—structure, function, and biosynthesis. Adv Drug Deliv Rev. 2003; 55: 1531– 1546. DOI:10.1016/j.addr.2003.08.002

⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866

⁶.Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880

C-Lium Fibre Pushes for #HealthGoals Via Habit Formation in 2023 Campaign - #PushNaYanWithMyDailyFiber

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The top-of-mind brand promotes the benefit of daily fiber supplementation in preventing chronic diseases with #PushNaYanWithMyDailyFiber 

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

 

Healthy Lifestyle 

Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³  

 

Proper Diet and Nutrition 

Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 

 

Fiber for Fitness 

According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴ 

 

One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 

 

1. It binds excess bad cholesterol, excess fat, and sugar and  

2. Pushes them out of the body. ⁵  

 

According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶    

 

I-Push Na `Yan With My Daily Fiber 

C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.⁷ 

 

C-Lium Fibre’s husk format comes in regular and flavored variants. 

C-Lium Fiber in Four Easy Steps 

C-Lium Fibre is easy to take: 

1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 

 

C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

Lazada: https://www.lazada.com.ph/shop/pascuallab/ ​ Shopee: https://shopee.ph/pascuallabstore ​ 

 

For more information, follow our social media pages: C-Lium Fibre @FB and @IG 

 

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Reference: 

¹IQVIA 2022 data on laxatives in unit and value 

²Gardner B, Lally P, Wardle J. Making health habitual: the psychology of habit formation and general practice. BR J Gen Pract. 2012; 62 (605): 664-666 DOI: 10.3300/bjgp12X659466 

³ Creating healthy habits. Health Direct Website In https://www.healthdirect.gov.au/creating-healthy-habits Accessed February 2023. 

⁴Anderson, J, Baird P. Davis RJ, et al. Health benefits of dieteary fiber. Nutrition Reviews. 2009; 6(74): 188-205. DOI:10.1111/j.1753-4887.2009.00189x 

​⁵McRorie J, McKeown N. Understanding the Physics of Functional Fibers in the Gastrointestinal Tract: An Evidence-Based Approach to Resolving Enduring Misconceptions about Insoluble and Soluble Fiber. J Acad Nutr Diet. 2017; 117: 251-264. ⁷http://dx.doi.org/10.1016/j.jand.2016.09.021 

⁶ DOST-FNRI Published November 21, 2016. Accessed October 2021.  

⁷Food Data Central. Agricultural Research Service, U.S. Department of Agriculture Website. https://www.ars/usda.gov/ accessed February 2023  

 

PASCUALLAB’S 75th Anniversary campaign wins Excellence Award from the 19th PH IABC Quill --- #PascualLove amongst winners for Communication Management

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Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies¹ in the Philippines earns its first Quill Excellence Award for its 75thAnniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18, 2022 via ktext.ph

The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.  

#PascualLove , PascualLab’s campaign for its milestone 75^thAnniversary was chosen as one of the Excellence Awardees among 849 entries.  The campaign won for effectively achieving its communication objectives through the strategic use of platforms to reach stakeholders, efficient management, consistent messaging, and communication innovation. 

 

#PascualLove is a play on the company name and the kind of love it tries to convey through its health and wellness products and services, to its stakeholders, and its contribution to nation-building through job creation and philanthropy. 

 

During its 75^th year, PascualLab launched a digital campaign via its social media accounts and corporate website as well as a PR campaign in the first quarter of 2021.  PascualLab also provided a sneak peek of the campaign highlights with a digital concert "PascualLove: From Our Family To Yours" in partnership with Wish FM 104.7 featuring River Maya and Music Hero, as well as sponsorship of the “Kilabotitos” concert featuring Ogie Alcasid and Ian Veneracion.   

 

The fulcrum of the celebrations was the digital concert #PascualLOVELiveAt75 which brought together all key stakeholders who have been part of the celebrations – from its brand ambassadors Bea Alonzo, Heart Evangelista, Alice Dixson, and Solenn Heusaff, to its trade partners. Ben & Ben, one of the biggest Filipino bands top-billed the performance while iconic radio jock and influencer Chico Garcia hosted the online event.

During the same year, PascualLab also launched new products – Poten-Cee + Zinc Advance, ProBio7 Kids probiotic powder supplements, and WellGreens Organics food supplements, proof of its continued thrust towards purposeful innovations. 

 

PascualLab spread more of the #PascualLove with the relaunch of its corporate social responsibility program SEED: Sowing to Empower, Educate, and Develop.

Marking the relaunch was the partnership with World Vision for its CHOSEN program where over 75 children from a less fortunate community in Malabon got to select their PascualLab employee sponsors. SEED’s relaunch was also highlighted by its partnership with health guru Doc Willie Ong for a series of MEDTalks that featured health tips on COVID-19 remedies & the importance of fiber supplementation, and donations of various Vitamin products to communities in Southville III Muntinlupa, Malabon, frontliners at San Lazaro Hospital, and the Regional Health Unit in Bulacan where PascualLab’s plant is located. 

 

All these initiatives earned PascualLab its first Quill – a milestone Excellence Award for Communication Management under Marketing, Advertising, and Brand Communication. 

 

According to IABC Philippines President Belle Tiongco: "Winning a Quill award is not easy. Winning an excellence award is a testament to the entrant’s global standard, reflecting a very high level of creativity and strategic ability that generates results.  Congratulations on your win, PascualLab, and thank you for sharing your work to inspire and motivate your colleagues in the industry! Well done – keep up the good work!"

Beyond the meaningful milestone celebration and the recognition, PascualLab remains committed to make true its mission of delivering quality and family-friendly health products and services to Filipino communities in the decades to come, all in the spirit of #PascualLove. 

PascualLove: Care begins with family: PascualLab celebrates 75 years by spreading the love

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Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during  World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

PascualLove: From Our Family To Yours

This 2021, PascualLab reaffirms its commitment to making health easier for every Filipino family through the campaign “PascualLove: Care begins with family”. From the care that emanates from the family, the campaign speaks of love of different kinds.

Passion for Innovation

Believing that at the heart of its business is love for family, PascualLab continues to purposefully innovate on tested formulas, to deliver more family-friendly, high-quality health and wellness products to Filipino communities. To ensure this, industry regulations and plant guidelines are strictly followed at every stage, from formulation to manufacturing.  PascualLab also takes pride in attaining its ISO:9001:2015 certification, which assures its customers that it adheres to the highest international quality standards in its pursuit of continuous process improvements.

Because of this commitment, PascualLab has always made it a point to be at the forefront of life-oriented health solutions through its products such as Poten-Cee, Ascof, C-Lium, and OraCare.

Poten-Cee, is the company’s homegrown Vitamin C brand that has, since its introduction into the market over 40 years ago, evolved into a multi-variant brand that caters not just to various age groups, but to differences in consumers’ Vitamin C needs as well.  Ascof Lagundi is currently the no. 1 Lagundi cough formulation ¹ in the market, aside from being the pioneer natural cough remedy², during a time when synthetic cough preparations dominated the market. C-Lium Fibre banners the company’s natural offerings, and currently offers new and exciting flavors to further entice new consumers to adopt a healthy lifestyle and take their fiber.  And then there is OraCare, a mouthrinse with the breakthrough technology Stabilized Chlorine Dioxide that effectively kills bad bacteria through its oxidizing action,³ all without the alcohol and sting that are present in other preparations. 

This year, PascualLab is also launching more variants for its flagship products as well as new brands such as WellGreens Organics – a line of premium organic food supplements with variants such as Ampalaya, Ginger, Lagundi-Oregano, and Malunggay-Mangoosteen ; and ProBio7 Kids, a probiotic food supplement for children in grape-flavored powder form.

And as part of the company’s 75th anniversary, these and more PascualLab brands are offering special discounts in major outlets nationwide, and via its official flagship stores online.

Love for Life

Beyond fulfilling its life mission, PascualLab also pays it forward by choosing to work with partners who share the company’s values.  

Under its corporate social responsibility program SEED (Sowing to Empower, Educate and Develop), PascualLab and over 140 employees recently joined hands with international charitable institution World Vision to sponsor in Malabon about 75 children - a number that’s symbolic of PascualLab’s years in the industry.

Recently, PascualLab also joined hands with renowned health guru, and philanthropist Dr. Willie Ong to reach out to more Filipinos by making vitamins and other healthy products more available to underprivileged communities.

Committed to the Filipino communities it serves, PascualLab has actively sought out frontliners battling this COVID-19 pandemic and families that have been affected by the calamities in the past years including the unprecedented Typhoon Ondoy, Taal Volcano eruption, and most recently Typhoons Rolly, and Ulysses to provide much-needed immunity boosters among other health and

wellness products.

PascualLove Live

Aside from kicking off its milestone celebration with CSR projects, PascualLab is also doing a series of online concerts to create a more celebratory anniversary feel, and to thank its stakeholders – both partners and consumers – for their support.  The concert series started off with sponsorship of the KilaboTitos aka OPM King Ogie Alcasid and MuscIAN Ian Veneracion on March 26 via ktext.ph This will be followed by a collaborative digital concert between PascualLab and no. 1 YouTube FM Station Wish 107.5, “PascualLove: From our Family to Yours” featuring the iconic Rivermaya and the fast-rising Music Hero on April 23.

The highlight of PascualLab’s 75^th anniversary is an FB Live concert featuring one of the biggest names in the music and radio industries, and special appearances from personalities who played special roles in the company’s history. During the event, PascualLab will also be launching its anniversary theme “Walang Kasing Galing”, a tribute to family love — that continues to be the core and driving force of this company.

¹IQVA 2020 Q2 data

²PCHRD-DOST.1997 Annual Report. Web. http://www.pchrd.dost.gov.ph/index.php/2-uncategorised/3220-annual-report-1997. Accessed on April, 2021

³Shinada, Koyoko, et al. Effects of a mouthwash with chlorine dioxide on oral malodor and salivary bacteria: a randomized placebo-controlled 7-day trial. PMC In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2831889/ Accessed April 5, 2021