DoubleVerify Strengthens Operations in The Philippines with New Hire

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Appoints Tinee Cruz as Senior Sales Director 

Tinee Cruz as Senior Sales Director, Philippines

DoubleVerify a leading software platform for digital media measurement, data, and analytics, today announced the appointment of Tinee Cruz as Senior Sales Director, Philippines. In her new role, Tinee will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth.  Leveraging her extensive industry experience, Tinee will play a pivotal role in elevating DoubleVerify’s extensive suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.

The appointment is a testament to DoubleVerify’s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, Regional Vice President of Sales, Asia. “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”

With nearly 10 years in the marketing, media, and sales industry, Tinee joins DoubleVerify from InMobi, where she was the Country Sales lead for the Philippines, and played an instrumental role in localizing InMobi’s platform in the Philippines. Her career spans the gamut of the advertising ecosystem - agency, brand, publisher, and platform.

Commenting on her new role, Tinee Cruz said, "Digital ad spending in the Philippines is on the rise, being projected to reach 1.6 million USD in 2023, as customer preferences and habits continuously evolve. With emerging technologies, particularly AI, also set to make its mark, the Philippines advertising market is poised for long-term changes. I look forward to nurturing relationships with our customers and meeting their needs with DoubleVerify’s cutting-edge solutions, to drive a significant impact in the Philippines advertising market."

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About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

 

 

XTREME Appliances Takes Home Comfort to the Next Level with its newest Cordless Vacuum and Microwave Oven

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XTREME Appliances, the Philippines' foremost home appliance brand, is proud to announce the expansion and enhancement of its product lineup with the introduction of two newest additions: the Cordless Vacuum Cleaner and Microwave Oven.

As part of its unwavering commitment to providing cutting-edge solutions for modern homes, XTREME Appliances has ventured into cleaning appliances under its renowned 'XTREME Home' category. The XTREME Cordless Vacuum Cleaner (XH-VACPRO V8) features the following specifications:

2-in-1 Vacuum: This versatile appliance is both a handheld and stick vacuum, offering users the flexibility to tackle various cleaning tasks effortlessly.

400W Powerful Suction: With its powerful suction, the Cordless Vacuum Cleaner ensures thorough cleaning and debris removal from carpets, floors, and hard-to-reach corners.

60-minute Operating Time: Equipped with a quick-charging system, it requires only 4 hours to charge fully and can operate for up to 60 minutes on a single charge, ensuring uninterrupted cleaning sessions. The battery indicator keeps you informed about the device's charge status.

0.9L Dust Capacity: The big Dust Capacity reduces the need for frequent emptying, allowing users to clean more and empty less.

Metal and HEPA filters: Featuring premium filtration, it effectively traps fine particles and allergens, promoting cleaner and healthier indoor air quality.

3-speed control: The 3-speed control (low, medium, high) provides customizable cleaning options, allowing users to adapt to different cleaning needs.

180-degree Swivel Connector: The Swivel Connector facilitates easy navigation around furniture and obstacles, ensuring comprehensive cleaning coverage.

Bristle Brush with LED light: The integrated Bristle Brush with LED light illuminates hidden dust and dirt, making it easy to see, leaving no corner untouched.

XTREME Appliances has given its Microwave Oven a ‘new’ look, now featuring an additional color option for both manual and digital models. This enhancement adds a touch of style and functionality to modern kitchens.

	Manual Microwave	Digital Microwave
Color	White/Black	White/Black
Capacity	20L	20L
Control Type	Knob Control	Buttons + Knob Control
LED Display	No	Yes
Glass Turntable Size	10-inches	10-inches
Output Wattage	700W	700W
Warranty	1-year parts and labor	1-year parts and labor
Price	Php 3,095	Php 3,595

For more information about XTREME Appliances and its latest offerings, please visit Facebook, Instagram, and www.xtreme.com.ph.

Ben&Ben hopes to uplift the world with acoustic version of “Courage”

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Ben&Ben asserts the power of surviving personal setbacks in life with another inspiring anthem.

The Filipino folk-pop outfit dedicates the stripped-down version of their new song “Courage (acoustic version)” to the dreamers who are struggling to pull up the strength to confront an unforgiving world.

“The past few months have been mentally tough for the band, with challenges surrounding us and driving us to low points and times of discouragement,” the chart-topping band shares in a press statement. “These valleys have been the inspiration for Courage. We realized that, as visceral as the feeling of being hopeless may be for us, we wanted to channel it into an uplifting piece of music because it is something a lot of people are going through now but have a hard time verbalizing.”

Out today via Sony Music Entertainment, the stripped-down number is penned by Miguel and Paolo Benjamin and produced by frequent collaborator Jean Paul Verona, who wanted to focus on a back-to-basics approach while commanding the listener’s attention in every conceivable way—from the powerful lyrics down to the warm melodies.

The multi-awarded ensemble explains, “We went back to our roots for this one, wherein we let the reverberations of the acoustic guitars envelope the harmonies we did for the vocals. We kept it simple for the first release of Courage because we wanted to get the message of the song to our listeners as soon as possible.”

Taking a confident stride back to their distinct brand of intuitive intimacy, Ben&Ben’s “Courage (acoustic version)” offers a compelling snapshot of their journey as individuals and artists, one that isn’t necessarily perfect and full of wins but always clings on to perseverance and courage in a bid to make the world a better place to live in.

Ben&Ben looks forward to recording and arranging the final version of the song in the coming weeks. According to the nine-piece collective, this is the first time in their career that they’ll be premiering the track in a form that usually only the band members hear, which is the stripped-down version.

“Then, we’ll build it up together as a band as the weeks and months go by, and you’ll be hearing more of it as it happens,” the acclaimed band adds.

Ben&Ben has recently made headlines for bagging seven nominations at the 2023 Awit Awards, including the following categories: Song of the Year, Best Performance by a Group Artist, Best Pop Recording, Best Alternative Recording, Best Traditional/Contemporary Folk Recording, and Music Video of the Year. The Paninindigan Kita act is currently on a world tour, with remaining stops in Sydney and Dubai this month.

Ben&Ben’s “Courage (acoustic version)” is out now on all digital music platforms worldwide via Sony Music Entertainment.

DTI's Go Lokal teams up with Okada Manila to Propel Small Businesses

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The Department of Trade and Industry-Bureau of Domestic Trade Promotion (DTI-BDTP) achieved another milestone for its Go Lokal! Program through its recent partnership with Tiger Resorts, Leisure and Entertainment, Inc. (TRLEI), the operator of the prestigious Forbes Travel Guide 5-star integrated resort, Okada Manila.

Nestled within the Entertainment City in Parañaque, Okada Manila will exclusively feature Go Lokal! products within their premium grooming, spa, and wellness facilities — The Retreat Spa and The Sole Retreat Foot Spa and Reflexology Center. This collaboration will also extend to Okada Manila’s other business units, like rewards redemption at PLAY, offerings at The Gift Boutique, and in-room amenities for hotel patrons.

“Okada Manila has always been a staunch advocate and supporter of supporting Filipino merchants, products, and services since day one. This mutually beneficial partnership with the DTI-BDTP will help us develop more services and offer more Filipino products to our guests. We vow to continue supporting the government in its initiatives in promoting how world-class Filipino products are,” TRLEI President and Chief Operating Officer Byron Yip said.

Director Marievic M. Bonoan of the DTI-BDTP emphasized the importance of the new partnership, “Our partnership with Okada Manila will help our local businesses reach new market segments and bolster their presence in the mainstream market.”

Go Lokal! a free-market access platform for Philippine micro, small, and medium enterprises (MSMEs), continues to expand its reach through collaboration with select retail partners since its launch in December 2016. To date, the DTI has partnered with 23 retail partners, opened 112 Go Lokal outlets nationwide, and assisted 494 MSMEs to become regular suppliers of its retail partners. As of June 2023, the program has generated Php 616.27-million in sales.

Stay updated through Go Lokal’’s social media accounts on Facebook, Instagram, and Twitter. For further details about the DTI’s Go Lokal! campaign, you may also email: DTI-BDTP Director Marievic M. Bonoan or Go Lokal! Program Manager Maya S. Arcega at bdtp@dti.gov.ph.

Caltex Gives Away Pickup Trucks to 3 Winners of Pickup Your Rewards Promo 2023

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Three lucky winners from Metro Manila, Luzon and Mindanao bring home their brand-new Ford Ranger Sport.

Caltex, marketed by Chevron Philippines Inc. (CPI), concluded this year’s Pickup Your Rewards Promo with three lucky grand prize winners taking home their brand-new Ford Ranger Sport after a short turnover ceremony held recently at the Caltex station in Chino Roces Avenue, Makati.

Netterino Torres from Pampanga, Arnold Gonzales from Batangas and William Gaabucayan from Cagayan de Oro, along with their families, expressed their gratitude for winning the lucky draw via the CaltexGO app, which is available for download on the Apple App Store and Google Play.

Each of the Ford Ranger Sport units was filled up with Caltex Power Diesel with Techron D, which has been shown to improve the diesel engine's overall efficiency while restoring lost engine performance after years of use.

“We want to thank Caltex for this opportunity to have our own vehicle. It feels surreal at the moment, but we’ll definitely enjoy this win and put this to good use. We’re looking forward to gassing up and supporting Caltex all the more because of the opportunities they open for their customers,” shared Jolo Gonzales, son and representative of Arnold Gonzales at the turnover ceremony.

Torres stated, “This is proof that raffle draws still work and that Caltex is a company of integrity that honors the contests it organizes. My family and I want to thank Caltex. Not only we do get quality fuels and service at Caltex but we also win such prizes.”

Winners pose with Caltex executives during the awarding ceremony.

Caltex has also announced the 400 minor prize winners of 250,000 Caltex Rewards points on the company’s official Facebook account.

“We at Caltex continuously find ways to ensure our customers have a safe and rewarding journey. Being a member of our Caltex Rewards program is another testament to how we remain committed to this goal. Just by using Caltex Rewards, members earn and redeem valuable points when they transact at Caltex. They also enjoy exclusive Caltex offers and perks such as our promos. We are thrilled to share the excitement of our winners and look forward to many more milestones ahead," CPI Country Chairman and General Manager Billy Liu remarked.

The first Caltex National promo for this year ran for three months from April 18 to July 17. For every Php500 accumulated purchase of any Caltex fuels using Caltex Rewards, customers were entitled to (1) raffle entry for a chance to win a brand-new Ford Ranger Sport and/or 250,000 Caltex Rewards points using Caltex Rewards.

For more rewards and promotions, register for Caltex Rewards via CaltexGO app available on Apple App Store and Google Play.

Follow Caltex’s official Facebook page to stay updated on current and future promos.

About Chevron

Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to achieving a more prosperous and sustainable world. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals and additives; and develops technologies that enhance our business and the industry. We are focused on lowering the carbon intensity in our operations and growing lower carbon businesses along with our traditional business lines. More information about Chevron is available at www.chevron.com.