LARGER THAN LIFE: Epson promises to answer the digital imaging needs of Cebuanos

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Digital imaging leader Epson Philippines displayed its heightened commitment to Cebu by joining the recent Sinulog festival. Epson’s unique float featured a giant Epson inktank system printer along with Epson Cebu employees and 2015 Ms. Cebu 2nd runner-up Aivy Mae Castro. 

“This is our first time to join Sinulog and our participation echoes our aim to bring world-class, pioneering digital imaging technologies to the VisMin region and Cebu City in particular by bolstering our presence in the Queen City of the South. On a macro scale, this is aligned with our strategy of strengthening our presence outside Metro Manila to confidently offer our services to the expanding economies of the different regional centers in the country,” said Carlo John Ortiz, Head of Epson VisMin. 

Just last December 7, Epson inaugurated its new Cebu office at the 4th floor of the NIC 2 Bldg., at Capitol Square, N. Escario Street, Cebu City. Along with its regional warehouse and depots also stationed in Cebu, Epson’s new sales office signifies the company’s big plans for the region.

“Epson’s investments in Cebu are just the beginning. With improved initiatives that will excite the market, the support of our regional trade partners, and by providing new, innovative, cost-efficient products, we are confident that Epson will be more responsive to the different needs and requirements of our customers and become the brand of choice in Visayas," added Ortiz.

Interactive projectors for education models worldwide ! Epson and SMART Bring Best-in-Class Collaborative Learning Solution to Classrooms

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Epson, the number-one projector manufacturer in the world1, and SMART Technologies Inc. a leading global provider of collaboration solutions, today announced an agreement where SMART Notebook® collaborative learning software will now be included with Epson interactive projectors for education models worldwide. 

The addition of SMART Notebook software to Epson interactive projectors provides a potent combination for collaborative learning. 

Epson interactive projectors that will be bundled with the SMART Notebook software within Southeast Asia include the models EB-595Wi, EB-585Wi, EB-575Wi, and EB-536Wi 

It is now easier than ever for educators to obtain the world’s leading collaborative learning software along with market leading collaborative displays. 

“We’re delighted to extend the reach of our longstanding partnership with Epson to a global offering,” said Greg Estell, Solutions President, SMART Technologies.

“SMART Notebook allows educators to easily create engaging, interactive learning in a way that’s natural to both teachers and students, and now they can do so on any Epson Interactive projector.” 

“Educators are seeking the best hardware and software solutions to help them teach effectively, and to drive student engagement and learning outcomes,” said Keith Kratzberg, Senior Vice President, Epson America, Inc. 

“This partnership speaks directly to the needs of teachers to create engaging, impactful and fun lessons, as well as to respond to the needs of learners in real-time. By bringing together these leading interactive classroom technologies, we are providing the tools to meet those needs.”

Building upon the already established software relationship between the two companies that has enabled Epson to sell SMART Notebook software along with its interactive projectors in certain global markets since 2013, the new agreement allows Epson to bundle SMART Notebook software, including a SMART Notebook Advantage subscription during the first year, with Epson interactive projectors as a standard offering on a worldwide basis. The SMART Notebook Advantage subscription lets customers upgrade to new versions of Notebook software in that first year, as well as access technical support and unlock premium features within Notebook. 

This winning combination allows educators around the world to use the number-one selling interactive projector1 with collaborative learning software to create visually compelling, engaging and interactive learning experiences. Epson’s complete interactive projector line is tested and fully authorized by SMART for use with SMART Notebook software, and SMART Notebook fully supports Epson interactive features such as dual pen and finger-touch. Both Epson and SMART will provide customer support and training for their respective products, giving educators full confidence as they bring more collaboration into classrooms and other learning spaces. 

Availability 

Epson interactive projectors with SMART Notebook software entitlements will begin shipping in North America in November 2015 and throughout other regions of the world in early 2016. They will be shipped to Southeast Asia from February 2016. 

About Epson Interactive Projectors 

The award-winning Epson Interactive line of short-throw and ultra short-throw interactive projectors offers advanced connectivity options to project onto any existing whiteboard, wall or other smooth, light-colored, hard surface. 

Epson interactive projectors offer dual pen support and PC-free annotation with a range of devices including document cameras, DVD and Blue-ray players as well as tablets and mobile devices, or no source at all. 

The cost-effective Epson Interactive models deliver a large interactive learning area with variable image sizes and include HDMI connectivity. 

Epson projectors offer 3x higher color brightness than leading competitive projectors2. 

Epson Interactive projectors utilize 3LCD, 3-chip technology for brilliant images with vivid color. 

1 Based on units sold for 500-lumen and higher projectors, calendar year 2014, according to Futuresource Consulting Limited. 

2 Color brightness (color light output) measured in accordance with IDMS 15.4. Color brightness will vary depending on usage conditions. The projectors used by a third-party lab for measuring color brightness were leading Epson 3LCD business and education projectors and leading 1-chip DLP projectors, based on NPD sales data for June 2013 through May 2014 and PMA Research sales data for Q1 through Q3 2013. 

Watch the ‘Epson Spectacular Christmas 3D Projection Mapping Show’, join the #Selfietacular Contest and win an Epson home projector

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Leading digital imaging company Epson Philippines Corporation (EPC) invites the public to watch the ‘Epson Spectacular Christmas 3D Projection Mapping Show’, join the "Selfietacular Contest and win an Epson 3D home projector.

Ed Bonoan, Epson’s Head of Marketing Division shared that “since this is the first Christmas 3D projection mapping show in the country, we want as many people as possible to experience it – and to remember it.

People who watched the show can take a photo of themselves with the show in the background, post it on their Facebook, use the hashtags #selfietacular and #epsongivesback, and tag the Epson Philippines FB page to get a chance to win an Epson EH-TW570 home projector.” 

The Epson EH-TW570 is a highly affordable 3D home theatre projector that delivers quality entertainment and immersive gaming experience. Through Epson’s bright 480Hz drive technology, a stunning level of 3D brightness is made possible. The 480Hz drive technology minimizes the “blackout time” of the projector when 3D images are transitioning from frame to frame, giving viewers the smoothest 3D movie or gaming experience.

Epson’s Spectacular Christmas 3D Projection Mapping Show was made possible in partnership with Ortigas & Company. The show is held from 7pm to 12 midnight at the Capitol Commons Park in Ortigas Center, Pasig every Friday, Saturday, and Sunday from December 11, 2015 until January 3, 2016.

Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

Epson Gives Back: An Epson Spectacular Christmas Celebration” through a free 3D projection mapping show

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Relive the excitement of a beloved ‪Christmas‬ tradition in a new and spectacular way. Epson‬ Philippines, in partnership with Ortigas & Company, presents the very first Christmas 3-D Projection Mapping show.

After 14 consecutive years of being the No.1 projector brand in the world, Epson Philippines Corporation (EPC) secured local market leadership last year and became the dominant projector brand in the Philippines.

As a way of giving thanks to the Filipino for making them the brand of choice in projectors, Epson, in partnership with Ortigas & Company, Limited Partnership, holds “An Epson Spectacular Christmas Celebration” through a free 3D projection mapping show. This initiative is the first Christmas 3D projection mapping to take place in Philippines and held at the Capitol Commons Park in Ortigas Center, Pasig on Friday, Saturday, and Sunday weekly from December 11 until January 3.

“This is our first time to hold this kind of activity, and it’s all about giving back to the Filipino people. We want to bring back the good old memories of watching a street Christmas show like the ones we used to see in Cubao at the COD mall façade when we were still kids. We also want to treat today’s children with a different kind of entertainment – a special kind of wonder they can only get during the Christmas season,” said EPC Product Manager Lyn Lizarondo.

Powering this one-of-a-kind Christmas spectacle are Epson’s high brightness projectors. With their vivid colors, stark blacks, and sharp images, Epson’s projectors brings to life a unique Christmas story designed to delight children of all ages.

Bringing projection beyond the boardroom, Epson’s high brightness projectors have an equal color and white brightness level of 11,000 lumens. The EB-Z11000 series offer superior image quality and its geometric correction capabilities give users the ability to project on practically anywhere, including curved surfaces or corner walls.

Epson has also achieved a breakthrough in their beyond Full HD projectors with the EB-Z10000U, which has a brightness level of 10,000lm, the highest in its range. Flexible installation options mean that users are no longer restricted to projecting in landscape format, as the EB-Z9000/11000 series can project in portrait mode. Moreover, with seven interchangeable lenses (including one short throw lens), installation options are greatly increased.

“Image quality has always been of very high importance for us,” states Siew Jin Kiat, General Manager, Epson Visual Instruments Division.

“As such, we are focusing on providing high brightness and high color brightness projectors that come with a wide array of installation options. With this new range of large venue projectors, we’ve provided our customers with the highest quality images delivering vivid and sharp colours, bringing a whole new level of experience to viewers.”

From : https://www.facebook.com/taustria/videos/10153829411342244/

Last December 11, Epson launch their Spectacular Christmas Show. The first run at 7pm was exclusively for the company’s guests, partners, and employees. The award-winning all-male choir group, The Boscorale, also perform for the guests.

Succeeding runs of the Epson Spectacular Christmas Show will happen for free public viewing every 30 minutes from 7pm to 12 midnight on weekends until January 3, 2016.

Epson and Asia's Most Influential Designer Avel Bacudo set the trend in textile printing: ‘Print Your Passion’ pays homage to the beauty of the Philippines

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EPSON printer brought to life the designs that pay homage to the beauty of the Philippines at the “Print Your Passion” fashion show held November 24 at the Grand Ballroom, EDSA Shangri-la Hotel.  

Epson, a global technology leader, continues to set the trend in digital textile printing with the unveiling of new SureColor textile printers: the SC-F6270, the SC-F7270, and the SC-F9270 -- the company’s next generation textile dye-sublimation printers at the “Print Your Passion” fashion show. 

Epson’s new SureColor textile printers feature a new high-density black ink that produces richer black prints, especially for high-volume commercial applications that require impressive print quality at a low running cost.

Epson F9270, the most advanced textile printer, promises to deliver amazing performance for highly efficient and reliable production runs. It combines the speed, precision, and durability of the PrecisionCore printhead technology with an original dual 1.5L ink tank system.

“Epson has integrated the speed, precision and durability of PrecisionCore technology -- Epson’s foremost printhead technology, to create this digital textile printer masterpiece. It is a testimony of Epson’s perseverance to stay ahead of the burgeoning growth of digital textile printing for fashion and other applications. Digital textile printing trend in Asia Pacific is the largest and fastest growing market with a Compound Annual Growth Rate or CAGR of 21.4%,” explained Shaun See, regional head of Epson Commercial and Industrial (C&I) printers.

Launched during the “Print Your Passion” fashion show, the printer brought to life ten (10) new designs that pay homage to the beauty of the Philippines.

The designs were created by Asia’s Most Influential Designer Avel Bacudio, who has recently utilized digital prints to bring his creative ideas to life.

Avel Bacudio

“Digital prints really make a difference; I am no longer constrained by traditional limitations. I can do a lot to express myself in new ways,” said Avel. 

“My new designs featured tonight were printed by Epson’s digital textile printer. For me, Epson is the best fabric printer to showcase the beauty of the Philippines.” 

Avel designs have been worn by celebrities and praised in the international scene. He has won several fashion awards, including the People’s Choice Award – Concours International Des Jeunes Createurs De Mode, Top 10 Timeless Terno – Metropolitan Museum of Manila, 2012 Breakthrough Designer of the Year, and the 2014 Asia’s Most Influential Designer.

“Our mission at Epson Professional Imaging is to always provide expertise in digital printing and make it possible for creative designers and other professionals to get their ideas out and directly on to their materials with high quality, speed, and minimal cost, unlike traditional methods. The F9270, with its faster speed provided by its dual print head, as well as our future endeavors, will continue to focus on this mission,” said Epson Philippines C&I Head Pamela Albar.

Before the fashion show, Epson Philippines held a ‘Print Your Passion Solution Day’ at the same venue where the digital imaging leader highlighted the capabilities of other Epson professional imaging printers for Digital Lab, CAD, and Signage.

Signage 

CAD 

Digital Photo Lab 

Digital Textile Printers

“Epson has the most complete line of professional imaging printers in the industry -- each one customized to deliver the best quality and most productive digital prints. This is how Epson will continue to innovate, because we believe that our customers and end-users deserve to have a reliable printing partner that fully understands their needs and passions,” concludes Epson Regional Managing Director and EPC Country Manager Toshimitsu Tanaka.

“Abot-Tanaw ni George Tapan” Exhibit , Taps Epson technologies for natural looking photos of Filipino indigenous tribes

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"With a camera as his instrument and the outdoors his element, Master George Tapan is known for his timeless and priceless photographs."

Distinguished Filipino photographer George Tapan showcases the diversity of Filipino tribes in his latest exhibit “Abot-Tanaw ni George Tapan” at the National Museum of Anthropology located at the Old Finance Building along Finance Road, Ermita, Manila. The exhibit was unveiled last June 19, and will run Tuesdays to Sundays from 10 AM to 5 PM until August 16.

As one of the original Epson PRO, an eminent group of photographers and graphic artists in the Philippines, George Tapan has been a long-time Epson user, and considers Epson as part of his family.

“For this exhibit, I used Epson scanners and printers, because in my eye, Epson produces the nearest natural color. The right color, archival ink, and the variety of paper or media to choose from is why I chose Epson as a partner for exhibits, including this one. For the “Abot-Tanaw” exhibit at the National Museum, I used Epson’s archival paper that produces no glare, to help me showcase the beauty of the subjects and photographs without using an encasing glass.” 

“Abot-Tanaw ni George Tapan” features the diverse culture of the Philippines as shown by the different indigenous tribes around the country. The subject matter is close to his heart, as showing recognition to these indigenous tribes is part of his personal advocacy. “We should never forget the indigenous people; we should show them respect and give them dignity. Without them, there is no us,” he elaborated.

His many years of traveling in all parts of the country have yielded a wealth of images showing the very essence of Filipino tribal life. “For me, a good photograph captures the spirit of each tribe. Although I give directions and make plans before capturing the images to remove the distractions from the environment, I make sure that the image is very natural,” he explained. 

“I also scan and give them a copy of their own photographs, as they believe that taking photos can steal their souls. By sharing these with them, I make them happy and they feel that I care about their beliefs. My small Epson printer and scanner have helped me do that.”

As George Tapan’s digital imaging partner for “Abot-Tanaw”, Epson Philippines Corporation (EPC) used the Epson SureColor SC-P607 – a reliable photo printer that delivers true quality, unprecedented black density, and true-to-life color gradations and definitions – and Watercolor radiant white art paper and Premium Glossy Photo paper to print the exhibit photographs. 

“Epson is glad to be a part of this demonstration of Filipino talent. As a distinguished member of the crème de la crème of Filipino photographers, George Tapan’s eye for detail has given the world a new perspective. And as his partner in highlighting this part of our culture, Epson is glad to have the technology to give justice in realizing the finer points and overall life-like image reproduction of his photos. After all, the beauty of the Philippines deserves only the best prints,” said Pamela Albar, Head of Epson’s Commercial & Industrial Department.

Join Epson's #BrightenUp and win Home 3D Gaming System

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Epson Philippines Corporation (EPC) is inviting the public to enhance their gaming experience by winning a full HD, Epson 3D home projector. 

Twitter users will have a chance to win an Epson EH-TW550 3D home projector and a Sony Playstation 4 game console by following Epson’s Twitter account (@EpsonPH), and tweeting their answer to the question, “What do you do to add color to your life when life gets a little dull?” Entries must use the #BrightenUp hashtag and must be publicly visible to be valid.

“Epson is all about pushing the boundaries of technology and exceeding the vision of our customers – not just from the business sector or the academe, but also for entertainment enthusiasts. Customers will enjoy larger than life images and leap-from-the-screen excitement through the clear, crisp colors of our full-HD 3D home projectors,” said Lyn Lizarondo, Product Manager for Visual Instruments of Epson Philippines. 

“By answering just one simple question, our Twitter followers have the chance to experience next-level gaming and movies through our 3D home projectors that are perfect for home entertainment,” added Lizarondo. The contest runs from June 23 to August 25, 2015. 

Through Epson’s proprietary 3LCD technology, Epson projectors are able to project colors three times brighter than the 1-chip projectors of competing brands. Epson advises that aside from knowing the usual lumens specification of projectors (it usually just refers to ‘white lumens’), discerning customers should ask for the color lumens (or color brightness) to determine the real color brightness that their projectors are able to provide. 

The full terms and conditions of the sweepstakes can be found at www.epson.com.ph/brightenup.

EPSON Partners with Photogs for a Cause to Capture Untold Stories

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Doing amazing photography tell engaging stories about the people, places and things around the world.

Some photos bring strength to you during your day, hope in what you are doing, and a smile to your face! And the activity spread happiness when you share it with others!

Earlier this year, Photogs For A Cause (PFAC) – a group of professional photographers who do pro bono work for NGOs that have no budget for their photography needs – braved dangerous trails to go up the mountains and visit Brgy. Buscalan in Kalinga. They brought Epson to the quiet, quaint place to provide a unique gift for the people of Buscalan.

Aside from visiting the new birthing facility in the area and bringing some basic supplies, their mission was simple: to take portraits and give the pictures to people who have never had their own photographs.

“It’s a simple gift, and yet the joy that they exhibited upon receiving their photos can’t be quantified,” said Donna V. Ferro, Head of Epson Philippines’ Marcom & PR. 

“These are people who have never owned a photo, and so this was incredibly precious for them,” added Ferro.

“This is not the first time that people have come here and take their photos,” said Tracey Heppner, founder of PFAC. “The visitors always say they will come back when they have the photo print outs, but they aren’t able to deliver on the promise, probably because of the treacherous paths that you need to take to get there. But now, with the Epson printer that we’ve brought to the mountain, for the first time, the locals get a copy of their photos,” added Tracy.

Epson provided an L800 genuine ink tank system photo printer to provide stunning prints to the people of Buscalan.

“There are a lot of stories here, and it was a pleasure capturing them through photographs. There was a father who posed with his kids – he lost his wife a while ago. There was an old man who has never even seen a photo of himself. There were a couple of kids who were waiting on me the whole day, and when I finally gave them their picture, they ran straight home to keep it safe,” said Tracy.

“But perhaps the most memorable is this old woman who asked me how many months it would take for me to give her her photo – she had cancer, and she was anxious that she won’t be around when I come back. When I explained that she’d get it right away, there were tears in her eyes.” added Tracy.

Epson aims to improve the lives of its customers with its compact, eco-friendly, high precision products.

Epson Leads Dot Matrix printers and Point-of-Sale (POS) categories

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Epson Philippines Corporation (EPC) known for producing premium printing and visual communications products and services. 

Epson  extends the company's winning streak in the category of Dot Matrix printers and Point-of-Sale (POS) systems.

Based on Epson's internal data, Epson remains as the world's leader in the dot matrix impact printer category and is still the undisputed leader in the country. The Epson brand continues to be the brand of choice in the Philippines for the past 17 years - holding an outstanding 96% market share in this category.

Dot matrix printing is a type of computer printing which uses an impact print head that strikes the paper surface. It is an established means of creating prints coated with microencapsulated ink on its reverse side, or sandwiched with carbon paper. This single-pass process is able to produce multiple copies, and offers an economical alternative to other printing technologies if a full-color output is not required.

Another area that Epson excels in is the POS systems category. Epson's POS printers continue to be the leading brand in the Philippines for the sixth year in a row. POS printers are the thermal modules (TM) typically used by retail and service-oriented industries for printing receipts. They are specifically designed for speed, accuracy, and cost efficiency with the aim of reducing capital investment and facilitating faster customer turnaround time.

Offering future-ready POS solutions, Epson's Intelligent Business Solutions are designed for easy integration and optimization. The company's Intelligent Series Printers are built to be scalable to suit the needs of businesses of any size, providing a variety of intelligent functions delivered by compact, space-saving printers.

One such intelligent solutions printer is the Epson TM-P20 mobile POS printer. Its compact and rugged design disguises a fast print speed of up to 100mrn/sec, while the best-in-c1ass operational battery life, fast Near Field Communication (NFC) pairing, and a versatile compatibility with multiple smart devices make it ideally suited for on-the-go printing.

Thea Austria, Product Manager for POS systems

"Technology is an ever-changing landscape and we constantly see companies using obsolete systems simply because of the rost and effort it would take to constantly overhaul their Point-of-Sale (POS) systems," says Thea Austria, Product Manager for POS systems. 

"Our new Intelligent Series ensures that the system can grow with the business and adapt with the changing times, making it an essential tool for our partners."

Epson's Projector Market Share Grows by 6 points to Capture Market Leadership

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Epson Maintains Global Leadership for 14 Years 

FutureSource Consulting, the leading research and forecasting company in consumer electronics, entertainment, and education markets, recently confirmed Epson's 14th consecutive year of global leadership in the projector category.

In an independent 3rd party study in the US made by 

Radius Global Market Research of nearly 900 participants, 

9 out of 10 people prefer images from Epson projectors 

compared to other brands.

Here in the Philippines, a growth spurt of 6 percentage points enabled the Epson brand to capture market leadership in the country, leading the industry with a commanding 31 % Market Share.

Lyn Lizarondo, EPC Product Manager for Projectors

Lyn Lizarondo, Epson Philippines Corporation's (EPC) Product Manager for Projectors, explained :

"As the World's No.1 brand in projectors, Epson pioneered a campaign to inform customers about Color Brightness -  an important measurement of red, green and blue light projection measured in lumens. Prior to this, lumens only referred to white brightness. Because of our very own 3LCD technology, Epson delivers the same high level of Color Brightness and White Brightness to deliver vivid and realistic colors .. unlike 1·chip projectors that deliver a color brightness of only 1/3 of their white lumens.

For example 1· chip projectors with 2100 lumens usually only produce 700 lumens of color; Epson's 3LCD projectors, on the other hand, produce 2100 white and 2100 color lumens equally."

Epson Ph leads inkjet printer market

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Epson Philippines Corporation (EPC) is now the leading brand in Inkjet Printers (IJP) in the Philippines.

Due to the introduction of the L-Series, its genuine ink tank system printers, Epson has enjoyed value share leadership in IJP for the past three years.

Data from the International Data Corporation (IDC) Asia/Pacific Hardcopy Peripherals Tracker, 2015Q1 report shows that Epson garnered 35.9% market share and a commanding 48.1% value share.

EPC Product Manager for IJP Russer Cabrera

"While Epson has enjoyed value share leadership in IJP for the past three (3) years, we were able to grow sales of our inkjet printers through our L-series to also capture market leadership last year.

We attribute this growth to the undeniable cost efficiency and reliability of the L-Series. As the pioneer in the development of the genuine ink tank system printers and our continuing drive to exceed the expectations of our customers with regard to printing affordability, product reliability, and uncompromised print quality, we believe that Epson will continue to be the brand of choice among home users and businesses," said EPC Product Manager for IJP Russer Cabrera.

Epson gained an increase of 11.3 percentage points in Market Share from CY2013 to CY2014.

IDC is the standard source for market share and value share information in the Philippines and in most countries.

EPC Country Manager & President Toshimitsu Tanaka .

"Epson Inkjet Printers is the undisputed People's Choice with more than a half million Epson Ink tank Printers sold since 2011. As the No.1 Brand in the Philippines both in Quantity and in Value, Epson knows that Filipinos love the brand and will continue to support Epson products. This inspires us to keep bringing in great and useful products that help our customers," added EPC Country Manager & President Toshimitsu Tanaka.

Photos: Arts Travel Magazine