Shopee Launches “Shopee Celebrity Club” - The kick off of Shopee Celebrity Club feature the launch of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and Matteo Guidicelli

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Shopee Philippines in collaboration with Top Filipino Celebrities launch #ShopeeCelebrityClub featuring a series of celebrity stores by famed Filipino personalities including Shopee’s brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.

The kick off of Shopee Celebrity Club feature the launch of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and  Matteo Guidicelli  held at One Canvas on July 3, 2018.

 Avel Bacudio,  Jane Lim, Director of Shopee Philippines and  Matteo Guidicell

The leading e-commerce platform in Southeast Asia and Taiwan, Shopee is the first e-commerce platform in the Philippines to onboard a series of official celebrities on the platform with the launch of the Shopee Celebrity Club. 

With Shopee Celebrity Club, Shopee users can now easily access a curated collection of products by their favourite celebrities on Shopee, including brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more. 

To mark the launch of Shopee Celebrity Squad, Shopee will be offering exclusive deals and discounts across all celebrity stores from July 4 to 7. As a special treat, Shopee in collaboration with Grab Express, will also offer same-day delivery to all celebrity stores for free!

“Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favourite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come,” said Jane Lim, Director of Shopee Philippines.

The grand launch of Shopee Celebrity Club will feature exclusive offers, including a 20% storewide discount on selected celebrity shops from July 4 to 7. 

Celebrities featured in the debut of Shopee Celebrity Club include: 

• Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics 

• Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics 

• Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products 

• Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty 

• Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee

• Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels 

To add to the excitement, the kick off of Shopee Celebrity Club also feature the launch of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and actor Matteo Guidicelli. 

The denim brand will be exclusively available on Shopee from July 4.

“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.

“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” said Avel Bacudio.

Beyond providing users with access to products by their favourite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live sessions. Stay tuned on Shopee’s Facebook page for a one-on-one Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee for more details on their products. 

Don’t miss the chance to shop from your favourite celebrities on Shopee. For more information about Shopee Celebrity Club, visit https://shopee.ph/ShopeeCelebrityClub.

Download the Shopee app for free on App Store or Google Play Store.

Epson’s in Style! Textile Printers Are Transforming the Fashion Scene

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There’s a revolution going on in the world of fashion.

Avel Bacudio in Print Your Passion

Style trends come and go, but this revolution is so far-reaching, it’s set to rock the foundations of the fashion world for good. 

The game-changing development that is shaking up the industry is digital textile printing. Digital textile printing is pushing the boundaries and opening up new possibilities in the fashion world for apparel, accessories and furnishing. With this, designers are given free rein to pursue their creative vision, and are limited only by their imagination in their design, and to translate their ideas to fabric. 

This process unleashes design creativity, enables savvy brands to boost their image and helps retailers to meet their customers’ expectations, bringing the latest fashion wear designs from catwalk to the stores in a shorter time. And digital textile printing delivers the distinctive personal styles that today’s individualistic customers want. 

Limited only by the imagination 

In the traditional industry model, designs are printed on fabric using silk-screen printing – a costly and labour-intensive process that can take weeks to produce a single order. Designers are heavily constrained in their ability to translate ideas into finished fabric, since the process requires the design to be engraved on mesh screens by highly skilled craftsmen, and then demands large minimum yardages before a rotary or flatbed printing job can get under way. 

In contrast, digital textile printing allows for fabric to be printed in remarkably small runs. And designs need not be just the stripes, dots or flowers we’re used to seeing, repeated across the garment in a limited number of colours. Textile designers today have absolutely no barriers to their creativity. Already using digital photography and technology such as Photoshop in the creative process, designers are working with source materials like original photography, copyrighted images and paintings, or even creating new designs to produce unique, breathtaking designs that can even be considered works of art.

And there are no constraints on colors – screen-printed textiles typically average six to eight colors at most. With digital textile printing, there is literally no limit to the number of colours that can be used. The digital process is also giving designers the freedom to work with a wider range of fabrics, from the polyester family, as well as cotton blends, lycra, silk, nylon and other materials. 

Recent season’s runway shows and major store displays demonstrate how high-end brands have embraced digital printing technology. For example, Helmut Lang’s designers have used their own photographs of unlikely-sounding inspirations like subway walls and peeling paint, to create unique, abstract designs for the brand’s collection of tops and dresses. 

Apart from its enthusiastic take-up by the major fashion brands, digital textile printing is also enabling new designers to spread their wings and bring their ideas to market. The technology provides an exciting opportunity for talented designers in our region and around the world to showcase their creativity – and printing technology leader Epson is offering them significant support. 

Epson in style

Renowned fashion designer Kansai Yamamoto has collaborated with Epson on many instances to showcase his creations combining traditional Japanese designs and ultra-modern styles. Commenting on his spectacular “HELLO ISTANBUL” fashion show in 2014, he said, "Recently, a number of new technologies have presented valid alternatives to the traditional Japanese crafts of dyeing, weaving and sewing. I would include Epson's textile printing in the top class of these technologies.” 

“Hello Istanbul” fashion show by Kansai Yamamoto

Working to exacting standards, Epson spent four weeks reproducing the designs with specialist Genesta inks on the Monna Lisa textile printing system developed by Epson-owned Robustelli of Italy, and on Epson's SureColor SC-F7170 series and SurePress FP-30160 textile printers. 

Last year, Epson staged its second Digital Couture event in advance of Fashion Week in New York City, showcasing collections from 11 North and Latin American designers created using Epson’s state-of-the-art SureColor F-Series dye-sublimation printing solutions. In Taiwan last November, Epson collaborated with designer Isabelle Wen to launch her new collection of couture clothing, with a segment of it printed by Epson’s digital textile printers powered by its PrecisionCore technology.

The 2nd Digital Couture Event, New York City

Within Southeast Asia, we have internationally acclaimed designer Avel Bacudio from Philippines, who has collaborated with Epson on a collection that pays homage to the beauty of the Philippines last year. He says of printing with digital printers, “Digital prints really make a difference; I am no longer constrained by physical limitations. I can do a lot to express myself in new ways.”

Unleashing the possibilities in production

Improvements in quality have been key to today’s widespread adoption of digital textile printing technology by the fashion industry. Incremental improvements in printers and inks have led to the longer-lasting, crisper prints we see today. From a production point of view, digital textile printing is often cheaper than screen printing – and it definitely facilitates faster turn-round, whether to enable stores to delight their customers with short run designs that are less tied to the traditional seasons, or to fulfil a one-off commission from a celebrity with an impossible deadline. 

For the manufacturer, digital textile printing brings greater business opportunity and agility, in enabling production across segments to meet the market demands – from apparel, furnishing and accessories, to providing a sample print preview to a brand before going mass production. A manufacturer can now produce everyday wearables alongside high end fashion in customised quantities; from interior furnishings such as curtains and sofa covers, to accessories such as tote bags and shoes. Production possibilities are only limited by the designers’ imagination. 

Epson is committed to strengthening its presence in textile printing and aims to provide products and services that surprise and delight customers in this market. Their advanced dye sublimation technology is helping designers create their own textile patterns in the exact design they want, when they need it, and in just the quantity required. Their new range of industrial textile printers offers maximum versatility for customised products on-demand – from stunning fashion items to creative interior décor.

From the producer’s point of view, affordability is crucial; the Epson digital textile printer’s low cost of ownership and optimised performance put advanced production technology within the reach of visionary designers, helping them bring their designs to commercial reality in a constantly changing fashion world.

For more details, visit website (www.epson.com.ph) or Facebook page (http://www.facebook.com/EpsonPhilippines). 

Epson and Asia's Most Influential Designer Avel Bacudo set the trend in textile printing: ‘Print Your Passion’ pays homage to the beauty of the Philippines

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EPSON printer brought to life the designs that pay homage to the beauty of the Philippines at the “Print Your Passion” fashion show held November 24 at the Grand Ballroom, EDSA Shangri-la Hotel.  

Epson, a global technology leader, continues to set the trend in digital textile printing with the unveiling of new SureColor textile printers: the SC-F6270, the SC-F7270, and the SC-F9270 -- the company’s next generation textile dye-sublimation printers at the “Print Your Passion” fashion show. 

Epson’s new SureColor textile printers feature a new high-density black ink that produces richer black prints, especially for high-volume commercial applications that require impressive print quality at a low running cost.

Epson F9270, the most advanced textile printer, promises to deliver amazing performance for highly efficient and reliable production runs. It combines the speed, precision, and durability of the PrecisionCore printhead technology with an original dual 1.5L ink tank system.

“Epson has integrated the speed, precision and durability of PrecisionCore technology -- Epson’s foremost printhead technology, to create this digital textile printer masterpiece. It is a testimony of Epson’s perseverance to stay ahead of the burgeoning growth of digital textile printing for fashion and other applications. Digital textile printing trend in Asia Pacific is the largest and fastest growing market with a Compound Annual Growth Rate or CAGR of 21.4%,” explained Shaun See, regional head of Epson Commercial and Industrial (C&I) printers.

Launched during the “Print Your Passion” fashion show, the printer brought to life ten (10) new designs that pay homage to the beauty of the Philippines.

The designs were created by Asia’s Most Influential Designer Avel Bacudio, who has recently utilized digital prints to bring his creative ideas to life.

Avel Bacudio

“Digital prints really make a difference; I am no longer constrained by traditional limitations. I can do a lot to express myself in new ways,” said Avel. 

“My new designs featured tonight were printed by Epson’s digital textile printer. For me, Epson is the best fabric printer to showcase the beauty of the Philippines.” 

Avel designs have been worn by celebrities and praised in the international scene. He has won several fashion awards, including the People’s Choice Award – Concours International Des Jeunes Createurs De Mode, Top 10 Timeless Terno – Metropolitan Museum of Manila, 2012 Breakthrough Designer of the Year, and the 2014 Asia’s Most Influential Designer.

“Our mission at Epson Professional Imaging is to always provide expertise in digital printing and make it possible for creative designers and other professionals to get their ideas out and directly on to their materials with high quality, speed, and minimal cost, unlike traditional methods. The F9270, with its faster speed provided by its dual print head, as well as our future endeavors, will continue to focus on this mission,” said Epson Philippines C&I Head Pamela Albar.

Before the fashion show, Epson Philippines held a ‘Print Your Passion Solution Day’ at the same venue where the digital imaging leader highlighted the capabilities of other Epson professional imaging printers for Digital Lab, CAD, and Signage.

Signage 

CAD 

Digital Photo Lab 

Digital Textile Printers

“Epson has the most complete line of professional imaging printers in the industry -- each one customized to deliver the best quality and most productive digital prints. This is how Epson will continue to innovate, because we believe that our customers and end-users deserve to have a reliable printing partner that fully understands their needs and passions,” concludes Epson Regional Managing Director and EPC Country Manager Toshimitsu Tanaka.