Canon Philippines Launches Back-to-School Promo and Canon Academy 2026 Campus Tour

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As students gear up for a new school year, Canon Philippines is launching an exciting back-to-school promo and campus tour to help them start strong. Canon wants to empower students to capture, print, and achieve with flying colors, providing dependable tools that support every step of their academic journey.

With a packed school calendar full of research papers, group reports, creative projects, and final presentations, students need gear that can easily keep up. Canon's MegaTank lineup, including select PIXMA G-series printers, offers huge print yields and brilliant quality that won't break a student's budget. This means fewer interruptions, crisp prints, and the confidence to churn out everything from a quick reviewer to a full thesis without worrying about running low on ink right before a deadline.

To make upgrading to the right printer even easier on the wallet this back-to-school season, Canon has lined up some rewarding promotional offers:

● Ink Bundle Promo: From July 1 to September 30, 2026, get a FREE 1 set of GI-71s inks worth Php1,365 for every purchase of PIXMA G4770, PIXMA G3780, or PIXMA G4780.

● Rewards Points Promo: From July 1 to September 30, 2026, get Rewards points worth up to Php2500 for every purchase of selected Canon PIXMA Printers. Below are the participating models and their corresponding points:

Printer Model	Points	SRP
G1010	1000	4495
G1730	500	5995
G2010	1500	7495
G2730	1500	8395
G3010	2000	7995
G3730	500	9995
G4770	2500	13495
G3780	500	11995
G4780	500	14595
G5070	500	13995
G6070	500	18995
G570	500	14995
G670	500	18595
PIXMA G2730 PURPLE (online exclusive)	500	7895
PIXMA G2730 YELLOW GREEN (online exclusive)	500	9,495

● App Registration: For points to be awarded, customers must download the Canon Delightful App and register their newly purchased product.

● Point Conversion: Every 1 point is equivalent to Php1.00 which can be redeemed to participating E-GC Giftaway merchants included on the Canon PH App.

Students and families can enjoy greater value this school season through Canon Philippines' Rewards Points Promo, offering up to 2,500 Canon Delightful App points on participating PIXMA G-Series printers.

With its intuitive features, efficient ink systems, and trusted imaging expertise, the brand makes it easier for the next generation of achievers to capture their ideas, print their best work, and finish the school year with flying colors.

Canon Philippines helps students stay ready for every project with a free GI-71s ink bundle included with select PIXMA MegaTank printer purchases during its Back-to-School Promo.

Beyond the promos, Canon is bringing the excitement straight to the schools with Canon Academy 2026, an immersive three-month program visiting various universities and colleges nationwide. Kicking off on July 8 to 9, 2026 at the Far Eastern University (FEU) Student Plaza, the tour is designed to deeply engage students specializing in multimedia, design, and imaging, giving them a closer look at the MegaTank and PIXMA printer series alongside Canon cameras.

Canon Marketing (Philippines), Inc. kicks off Canon Academy 2026, a campus tour that brings immersive learning experiences and hands-on product demonstrations to students nationwide.

For more information on Canon's latest promotions and imaging solutions, visit https://ph.canon or download the Canon PH Delightful app.

Express your love to Dad in creative ways this Father's Day with Brother

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Father’s Day is coming up soon, celebrating and being thoughtful for Dad doesn’t have to be overly complex and complicated! It’s always a good idea to give Dad something that’s straight from the heart, and something simple and creative can always be enough.

If you’re looking for simple and creative gift ideas for Dad this year, here are three things you can do to make him smile:

1. Give him a special message

Want to make Dad feel really appreciated? Give him a message that’s all yours and straight from the heart. Make it a little more hardworking by taking it from the screen to something he can literally feel on paper—print out that message and give it to him for safekeeping. A Brother wireless printer is great for exactly this task, with crisp colors and great print quality at an affordable price.

2. Label and organize his things

Sometimes our dads can get too caught up in their work that they leave everything a mess. Give him a heartfelt act of service by helping him out and organizing his things, especially if he’s got a lot of them for work or for his hobbies. A Brother label printer is the best machine for this, allowing you to make creative labels and print them out easily for quick use.

3. Make new memories with family photos

Maybe the family photos need a bit of updating—you can totally make new ones and have them framed. Take a photo, print it out, and frame them so you can have newer family portraits. The Brother Scan N Cut machine does this job pretty well, allowing you to cut your printed designs with ease. Whether you’re using a template from the Brother Creative Center or anywhere on the internet, or using your own design, its accurate scanning feature makes it easy to detect your design. Meanwhile, the cutting options make it easy to cut different types of materials and thickness.

No matter what you need for your creative expression of love for Dad this Father’s Day, there’s a Brother machine that’s right for you. Find your nearest authorized Brother vendor at https://www.brother.com.ph/en/support/retailer-locations and get a new machine in time for Father’s Day!

For more details on Brother products, you may visit our Facebook page https://www.facebook.com/BROTHERatyourside/. You can also call the Brother Helpdesk Hotline at (02) 8 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph. #####

HP Printers for home office and homeschooling available at Shopee with great deals!

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A printer is a part and parcel of an office and of education, and nowadays, even at home. The need for a home / office printer has increased as more of us are working or schooling from home. You could be a parent who needs to print out workbooks for your child. 

In the school, lots of projects, assignments are included in the curriculum, and a printer is essential to complete those work successfully.

If you prefer homeschooling, you still need a printer. You should consider the best printer for homeschool, and you should see this as an investment for your or your children's education.

Printers become more efficient and less expensive. You still will be choosing between laser and inkjet printers; color and black-ink-only printers; and print-only and multifunction devices. Because of all these decisions that need to be made, it’s a good idea to figure out what you want before you click “Buy” at your favorite shopping site.

Check out this shop on Shopee! hpofficialstore_ph:

 https://shopee.ph/hpofficialstore_ph?v=b3f&smtt=0.0.5

Celebrate Independence Day with Shopee with these great deals from HP.

Shopee Philippines offers Online Deals with find discounts. Shopee Guarantee ensures safety in buying.

Shop now to save as much on discounts.

Visit  https://shopee.ph/hpofficialstore_ph?v=b3f&smtt=0.0.5 and shop now!

To get the latest updates and sale alerts, simply *Download Shopee App !

Download it now for free at the App Store or Google Play and enjoy your Shopping at Shopee!

Brother Philippines extends popular Switch to Tank promo until March

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Save on a new Brother Refill Tank System printer when you trade in an old model!




Brother Philippines continues to help Filipinos save more on their printing solutions for the home and the office with the return of their popular Switch to Tank promo, running this time from March to April 3.

As with previous runs of the promo, Brother customers can trade in their old printers, regardless of brand and working condition, for up to 50% discount on a brand-new a DCP-T310 Brother Refill Tank System Printer (and up to 30% on other Brother printer models).

As part of its efforts toward sustainability and environmentally-friendly waste management, Brother will take great care in handling and disposing of the old printers with its DENR-accredited recycling partner, HMR Philippines.

“Our Switch to Tank promos continue to prove to be truly popular, and by keeping it going, we want to make sure Filipinos always have the opportunity to produce the best output with our Refill Tank Series,” said Glenn Hocson, Brother Philippines President.

Brother’s Refill Tank Series is one of the company’s most sought-after printer lines for both personal and office use for its high-quality output, cost-efficiency, and user-friendliness.

With the Switch to Tank promo, it’s always better and easier to upgrade to Brother printers!

For more details and information about the Switch to Tank promo, interested customers can visit and pre-register at promotions.brother.com.ph/brotherswitchtotank. Customers may also visit our Facebook page https://www.facebook.com/BROTHERatyourside/. They can also call the Brother Helpdesk Hotline at (02) 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph.

HP Ink Tank printers use low-cost ink for high-page yield

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With the steadily rising costs of materials and supplies that can make an impact on their operations, most micro-, small- and medium-size entrepreneurs (MSMEs) are keen on investing only in cost-efficient equipment, to help grow their profits and business.

Understanding the needs of MSMEs, HP is offering a line of reliable printers that boast of high page yield using low-cost ink bottles.

The HP Ink Tank 115, 315, and 415 series printers have a transparent and high-capacity ink tank refill system that enables the printer to print up to 8,000 color or 6,000 black pages. The high-volume printing uses affordable, spill-free and resealable Original HP ink bottles which makes for an extremely low cost per page.

Owing to exceptional HP quality, MSMEs can use the HP Ink Tank printers to produce darker, crisper text and more vibrant colors as well as borderless and fade-resistant prints that last up to 22 times longer. This makes for excellent value-for-money printing—thousands of business and presentation materials— contributes to profits and helps grow savings.

So, what are you waiting for? Get the one printer that will provide cost-efficient printing for your business. The HP Ink Tank 110, 310, and 410 series printers are available at all authorized HP resellers nationwide. For more details, please visit https://www8.hp.com/ph/en/home.html.

Brother delivers professional colour, effortless productivity with latest series of ‘business color’ LED machines

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MANILA - Brother’s “Customer First” approach, where uncompromising reliability to solutions deliver cutting-edge productivity and cost-saving technology for the modern business, can now be found in its new series of colour LED printers and Multi-Function Centres (MFCs) for home offices and small and medium businesses.

This new series features two color LED printers, HL-L3230CDN, HL-L3270CDW, and two Multi-Function Centers, the MFC-L3735CDN and MFC-L3770CDW.

With these new series, businesses can experience remarkable productivity with impressive professional-looking documents that have vivid colour and sharp definition graphics at high quality resolution of 2,400 dpi; increased print speed, quick scan speed, advanced paper handling, and seamless multi-page scanning; convenient shortcuts to commonly-used tasks on the large and user-friendly LCD touchscreen; multi-tasking capabilities, as well as larger memory and processor that can handle high volume print jobs with processer speeds of 800MHz and increased memory of up to 512MB.

Take advantage also of cost-savings with these color LED machines’ high-yield toner of up to 3,000 pages that results in lower cost-per-page, automatic 2-sided printing that reduce paper wastage by half, and Toner Save Mode that gives the option to print using less toner, while still maintaining crisp text and vibrant colours.

“You shouldn’t have to choose between print quality, performance, or cost-efficiency, but unfortunately, many businesses find themselves sacrificing one or the other when choosing a new print solution. With Brother’s new series of colour LED machines, we’ve set out to change all that.” says Glenn Hocson, President at Brother Philippines. “Our latest range of colour printers and Multi-Function Centres deliver outstanding productivity, seamless connectivity, and cost-saving technology in a compact and user-friendly package. Best of all, they are capable of producing brilliant colour documents to help your business create impressive sales and marketing material.”

The new series also allows effortless mobile printing as you can print directly from your iPhone, iPad, Android™ or Windows® Mobile device through Brother’s iPrint&Scan, Apple AirPrint, Mopria® and Google Cloud Print, as well as enjoy convenient wireless printing of documents, presentations and emails from your notebook PC, smartphone, or tablet.

You can also scan and print without network access using Wi-Fi Direct that enables you to print or scan directly via your mobile device; NFC-enabled mobile device that you can just tap; or USB flash drive that you can simply insert into the integrated USB reader for convenient prints or scans.

The new series also features secure Function Lock that restricts access by assigning authorized users or groups with a PIN to access specific functions of the printer such as colour or mono printing, page limits, or scanning features; secure Print that ensures that documents sent for print remain stored in the printer's memory until a unique password is entered; and Setting Lock that allows you to lock your LCD touchscreen panel to avoid unauthorized users from tampering with the machine configurations.

Series Line-up: HL-L3230CDN, HL-L3270CDW, MFC-L3735CDN, and MFC-L3770CDW will be available from March 2019 onwards. 

 

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 For more information, visit http://www.brother.com.ph

All prices are inclusive of the prevailing taxes and include a 1-year regular warranty. Customers are also eligible to join Brother’s Extended Warranty Program, which will add another year to their warranty for a total of 2 years, by filling up the Extended Warranty Card included in the machine box upon purchase. These machines can be purchased through Brother International Philippines’ authorized dealers nationwide.

For more details, customers may visit the Brother Philippines’ official Facebook page (Facebook.com/BROTHERatyourside); call the Brother Helpdesk Hotline at (02) 581-9898 or the toll-free hotline at 1-10-BROTHER, or send an email to helpdesk@brother.com.ph.

Remotely control your HP Ink Tank 415 AiO printer with HP Smart app

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Through ever-evolving digital technology and the internet, people are discovering faster and more convenient ways of connecting with their loved ones from anywhere and sharing their adventures and experiences to millions of people around the world.

This same boundless technology is what enables HP users to harness the capability of HP printers and put its power in the palm of their hands, wherever they may be.

With the HP ePrint app and HP Smart app installed in their mobile devices, users can print almost anything, from anywhere, at any time, using their HP Photosmart network-capable printers with integrated wireless or Ethernet and selected HP Officejet printers.

HP ePrint

With the HP ePrint solution, users can easily print documents, presentations and photos by attaching .doc, .txt or PDF files, PowerPoint files, or JPEG, TIFF, BMP, PNG and GIF image files to an email message and sending this to the printer’s email address.

The simple process does not require any printing software and enables HP printers to be shared among multiple devices with internet connection, including smartphones, tablets, desktop PCs, laptops, or notebook computers, in the office or at home.

The printer’s HP ePrint email address is provided when the service is enabled during initial product setup and registration. HP assigns a random email address for the printer and does not publicize it to prevent unauthorized email. HP ePrint also provides industry-standard spam filtering and transforms emails and attachments to a print-only format to reduce the threat of a virus or harmful content.

HP Smart App

With the HP Smart app, users can print from their mobile devices to virtually anywhere with HP selected printers, including the HP Ink Tank Wireless 415 AiO printer.

The app enables printing photos and documents directly from smartphones, tablets and other mobile devices; Facebook, Instagram or other social media platforms; cloud storage like Dropbox, Google Drive and camera-roll gallery. The app even customizes photos for print optimization.

With the HP Smart app, scanning and sharing files on the go has never been faster and easier. With the app, just take a picture of the document using a smartphone camera, and share them to the cloud, email or social media. The app’s automatic border detection makes scans align perfectly for professional looking images. The app also enables sending and sharing digital files to the printer for remote printing.

Running out of ink or toner will not be a problem as users can easily monitor and order supplies using the HP Smart app.

The HP ePrint and HP Smart App free mobile apps for Android and iOS devices are available for download at Google Play and the App Store while the HP Smart App is also available at www.hp.com/go/mobileprinting. For more details, please visit authorized HP resellers nationwide.

Buy an HP Deskjet GT All-in-One Printer until July, get a Php1000 discount and free ink

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HP gives its enterprising customers the best reasons to take advantage of high-volume printing opportunities, all summer long and until past mid-year, as it extends its “HP DeskJet GT All-in-One Printer” promo from now until July 31, 2018.

Get your own HP DeskJet GT 5820 e-All-in-One Printer at a discount with free HP Black Original Ink to enjoy printing thousands of high-quality pages at an extremely low-cost. 

The extended promo enables more users to enjoy the convenience of printing thousands of high-quality pages at an extremely low cost as every purchase of HP DeskJet GT 5820 e-All-in-One Printer or HP DeskJet GT 5810 All-in-One Printer gives a P1000 instant discount and a free bottle of HP GT51 Black Original Ink.

The HP DeskJet GT printers’ high-capacity ink tank system can produce high-quality printouts of up to 8,000 pages using its tri-color bottle set and up to 5,000 pages using its black bottle set, to offer hassle-free printing at an extremely low cost. With the transparent ink tanks, consumers can also easily monitor ink levels and enjoy efficient spill-free refills.

Even with their hectic work schedule, entrepreneurs can rely on the HP DeskJet GT to directly print, scan, or copy from any device by connecting their smart phone or tablet to the printer using the HP All-in-One Remote app.

So hurry, go to any authorized HP reseller nationwide and get the HP DeskJet GT All-in-One Printer at a P1000 discount with free HP Black Original Ink. Promo is extended until July 31, 2018. Visit www.hp.com or see posters and print ads for more details.

Epson Unveils Affordable Feature-Packed High-Brightness Projectors for Offices and Classrooms

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Celebrates number one Global Leadership for 16 years

As the leading digital imaging company celebrates another milestone with the achievement of world number one in projectors for 16 consecutive years, Epson unveiled a series of feature-packed projectors for businesses and schools at affordable price points.

Ms. Lyn Lizarondo, Product Manager for Visual Instruments, Epson Philippines, is joined by Mr. Daniel Poh, Asia Sales Director, Extron Electronics Asia Pte Ltd., Mr. Joseph Mak, Sales Manager, Asia Pacific, Milestone AV Technologies Ltd. and Mr. Adrian Tan, Technical Sales Account Manager – ASEAN countries, SOTI Inc. during the tête-à-tête session

At the Projection Conference & Showcase, “Together, We Bring Imagination to Life”, held at the Shangri-La at the Fort, Epson Philippines Visual Imaging Product Manager Lyn Lizarondo pointed out how projector usage has expanded over the years, with Epson delivering innovations adapted to the fast-changing needs of multiple segments. 

“This showcase highlights how Epson led innovations in visual imaging technologies even beyond the boardroom. In the past few years, we have seen how projectors have become indispensable in the home, schools, and even in big venues and the outdoors. Even as Epson took big steps in various sectors, we have continued to improve on the usage of projectors for businesses and in classrooms, by adding on features that are not available in the market at these price points.”

The new Epson projectors are equipped with an impressive 3,3000to 3,600 lumens, delivering both white and colour brightness in the same high levels. This feature is important to ensure better visibility even in bright environment, like in offices or in classrooms. 

Resolutions range from SVGA, XGA, WXGA, WUXGA and wide ranging connectivity- HDMI/VGA/LAN that provides convenient and hassle-free projections. EB-U42 even comes additional with 2 HDMI ports, with one of it MHL-enabled – ideal for greater digital compatibility.

Wireless transmission enables the users to enjoy enhanced connectivity and flexibility with either EB-U42’s built-in wireless module or Epson’s ELPAP10 wireless LAN adaptor. This enables end-users to easily share and transmit images, texts and files from smart devices like mobile phones, tablets and laptops.

Split screen features allow two separate image sources to be projected on a single screen, eliminating the need for a second projector. This is useful during video conferences allowing presentation images and remote participants to be shown together simultaneously. 

Multi-PC projection moderator function allows connecting to up to 50 devices- PC, smartphones or others--- and simultaneously project onto the screen up to four (4) images. This is a significant advantage to help make meetings or classroom presentations easy and efficient. 

Screen mirroring allows users to wirelessly mirror their android smart devices to the projector without the need of cables or installing any application. 

Auto Power On- projection starts automatically when a signal is received from a computer or smart device even if the projector is on standby. It saves the need to turn on the power button or use the remote control. 

Epson has pioneered in raising awareness on Color Brightness (Color Light Output) as an important requirement for life-like colors. Utilizing its own proprietary 3LCD technology, all Epson projectors deliver equal levels of White Light Output and Color Light Output—an important detail that significantly raises the quality of projected images. 

Since 2015, Epson’s visual imaging development has remained focused on multi-sectoral usage and innovating in anticipation of evolving functions of projectors as an ubiquitous digital imaging device for business, education or lifestyle requirements.

““Epson’s R&D on its products and supporting services are made even better by constantly enhancing every detail to come up with this level of performance and reliability. Being number one globally for 16 years, and in the Philippines for the past few years has inspired the company to further harness its own technologies into expanding to more possibilities for visual imaging products, ” explains Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines. 

“The R&D for all Epson products are aligned with the Epson 25 Vision of “creating a new connected age of people, things and information with efficient, compact and precision technologies’, and with the enhancement of every detail, we are surely coming closer and closer to making it happen for our customers,” concludes Bonoan.

Epson launches the new compact L-series integrated ink tank printers - Epson L-series Integrated Ink Tank Printer

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Epson, a global leader in printing technologies and market leader for ink tank printers, has launched its new A4 duplex integrated ink tank printer, the new L-series printers that offer one of the lowest printing costs in the market.

Sporting a brand new sleek design, the new L-series integrated ink tank printers have been re-designed into a compact size with the ink tank integrated into the printer, offering the smallest footprint amongst all brands of ink tank printers.

Designed with the customers’ experience in mind, its easy-to-use spill-free ink bottles offer users ease and convenience when refilling the ink bottles. The ink bottles are designed to prevent re-filling errors with each ink bottle nozzle uniquely customized to fit its matching color tank.

The new integrated L-series printers significantly lower the total cost of ownership to businesses with its ultra-high page yields. Each complete set of 4 ink bottles increased its yield to 7,500 black and white pages and 6,000 color pages to help businesses lower their operating costs. The pigment-based black ink also provides laser-like quality, making documents water and smudge-resistant when printing in mono.

The new L-series ink tank printers come with auto-duplex print function which affords users up to 50% savings on paper cost, reducing running costs even further. Epson is currently the only brand offering ink tank printers with auto-duplex function in the market.

Since Epson first launched its breakthrough ink tank system printers, the company has continued to provide innovative modifications to further improve productivity for business and home users. 

Epson’s long-term product development and manufacturing philosophy is aligned with the company’s motivation to innovate for the future to realize the company’s business goals, and at the same time ensure customer satisfaction and preserve the environment with its limited resources. 

“Epson printers have also taken steps to drastically reduce environmental impact by lessening the amount of consumables used. Compared to laser printer’s toner cartridges which gives low black page yield and made from more plastic materials, customers can print 7,500 pages with the Epson L- series resource-friendly ink bottle,” explains Russer Cabrera, Product Manager, Inkjet Printers, Epson Philippines. 

The new L-series printers come with PrecisionCore printheads for high performance, achieving high ISO print speeds of up to 15ipm for standard black and white printing and 33ppm for draft printing, for improved business efficiency. Delivering a maximum print resolution of 4800 x 1200 dpi, Epson’s PrecisionCore printheads are composed of Micro Thin Film Piezo print chips for precise multi-size droplet control capabilities, ensuring the greatest details and extremely smooth gradations in documents or photographs. 

The integrated ink tank printers deliver exceptional quality black and white prints with the use of black pigment ink that produces water and smudge-resistant printouts. For photo printing, the printers offer outstanding lab-quality photos when printing on photo media. Large-sized photo printing is made possible as the printers support borderless printing of up to A4 size.

Additional features include a 30-page Automatic Document Feeder (ADF) for unattended scanning and copying of multi-sheet documents.

The ink tank printers support printing on-the-go and comes equipped with Ethernet2, Wi-Fi, and Wi-Fi Direct connectivity, enabling users to print wirelessly within a network, connect to mobile devices or print remotely from anywhere via Epson Connect, Epson’s suite of connectivity solutions.

As the brand with the widest range of ink tank printers worldwide, Epson continues to lead as the number one ink tank vendor, achieving the largest market share of ink tank printers among ink tank vendors across South East Asia. There are now over 20 million Epson ink tank printers sold worldwide since its launch in 2010. 

“We have redesigned the experience of our L-series ink tank printers to bring greater convenience and ease-of-use to users, as well as added new features that support the business needs of our customers. The new integrated ink tank printers are designed with the customers’ experience in mind to offer one of the lowest printing costs in the market. We look forward to offering solutions that support businesses by helping them to manage their operational costs and improve business efficiency,” said Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.

The new integrated ink tank printers consist of the L4150 and L4160 models, and the L6160, L6170 and L6190 models.

Greatness Re-Engineered : Epson continues to innovate in support of business profitability

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Attention to detail and functional design at the heart of Epson printers and projectors

Epson demonstrates projector capabilities at the launch

Epson Philippines unveiled the company’s latest printer innovations during the “Greatness Re-Engineered” launch to trade partners and the media at the Grand Ballroom of Shangri-La at the Fort in BGC, Taguig City. 

The New Epson Compact Integrated Ink Tank Printer Series offers more cost savings for corporations, SME’s and home offices and schools. The launch event was hosted by DJ Justin Quirino.

Aside from the new compact integrated ink tank printers, the event also showcased key milestones in Epson’s visual imaging development and multi-sectoral usage of Epson’s projector products. The development path of Epson projectors follows a similar thread of innovating for the future, with key considerations of improving projector performance and customizing visual technologies for various industry needs. 

Performances during the launch, including the Hologram Projection production number also showcased the development of Epson’s visual imaging technologies. Guests were able to engage with Epson innovations with a Projection Photo Booth and a Dynamic Wall.

Epson Ph PM for Inkjet printers Russer Cabrera presents the new compact ink tank printers

Epson Ph Visual Imaging Product Manager Lyn Lizarondo presents the new features  filled                 projectors

The introduction of the company’s newest ink-tank system printers and showcase of visual imaging products is another step forward in the company’s commitment to drive productivity and value for business customers. The company’s conscientious attention to detail in developing functional design has been a key factor in Epson’s success and thriving leadership in the Philippines and in the global market.

“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,” explains Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.

“Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors,” adds Tanaka san.

Mr. Toshimitsu Tanaka also announced that all the products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s manufacturing facility in the Philippines.

Printing Fast Forward

The Epson brand is the pioneer in ink tank printers, and continues to lead the ink tank segment with the largest market share of ink tank printers, at 70% in SE Asia. Currently there are over 20 million Epson ink tank printers sold worldwide since its launch in 2010.

In the Philippines, Epson also holds a dominant 55% market share and continues to grow exponentially as the company, which already has the largest range of ink tank printers, continues to expands and customize for every market need. 

“Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50%.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77% market share in the ink tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank,” elaborates Jester Cruz, Department Head for Product Management Division, Epson Philippines.

“We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” divulges Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.

Epson plans to disrupt the laser markets with different inkjet products to allow the print technology shift from lasers to Inkjets, with Epson strengthening its Ink Tank & Business Inkjet line-up in the small to medium business segment; and high-speed Inkjet MFPs to target the large to enterprise segment, competing mainly with the A3 laser copiers, which are predominant in this segment.