Goldilocks celebrates 50 Golden Years with Birthday Caravan

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As one of Goldilocks' initiatives to commemorates its 50 years of giving joy to many Filipinos, Goldilocks treats its employees, and the kids of its chosen charitable organizations, loyal customers, and us - bloggers with Birthday Caravan to Enchanted Kingdom last 1st of June, 2016.

The Birthday Caravan, which includes a two-day visit to Enchanted Kingdom in Sta. Rosa, Laguna, is part of its 50 Golden Years celebration.

We really enjoy the birthday caravan, party, games and program. . . and free rides! 

Goldilocks – a bakeshop chain in the Philippines that produces delicious cakes and pastries – was founded in May 15, 1966, started by the sisters...And they named it Goldilocks, a character from the fairy tale Goldilocks and the Three Bears . . . and here's the Goldilocks' history.

Goldilocks: 50 Golden Years of a Filipino Fairytale 

As Goldilocks celebrates 50 Golden Years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness. Though their company history is not exactly an underdog tale, it does have the elements that Filipinos love: a small but exceptional start up, driven by pure determination, flourished by ingenuity, and topped with a uniquely Pinoy entrepreneurial spirit.

Even after five decades in the industry, the guiding principles of its founders (sisters Milagros Leelin-Yee and Clarita Leelin-Go) are are still very much alive and articulated in the Goldilocks vision statement: to be the leading Filipino global brand that will fulfill the changing customer needs through world-class products and services in markets served. Accordingly, from its initial offering of rolls, chiffon slices, and pastries, Goldilocks now offers full meal and merienda choices, catering services, and is now recognized as the foremost specialist when it comes to decorated cakes. 

The cakes, pastries, and well-loved dishes that have become so associated with Goldilocks (such as its Fluffy Mamon, Cheesy Ensaymada, Chiffon Cake Slice, Classic Brownies, Chicken Pie, Classic Polvoron, Classic Mocha Roll, Classic Chocolate Roll, Brazo de Mercedes, dinuguan, fresh lumpia, palabok, and laing, just to name a few) have since become the gold standard by which all others are measured.

Thus, for 50 years, the true taste of the Pinoy is still the anchor of their business. Indeed, Goldilocks encompasses everything that is unique, delicious, and delightful about the Filipino people.

The two sisters started their business small. Milagros, a professional nurse, supplied Manila school canteens with chiffon slices, while Clarita baked and decorated cakes for special occasions in Bicol. A twist of fate brought the sisters back together in Manila, and they decided to expand their hobby into something more fulfilling. Together with their sister-in-law Doris, and armed by their love of food, baking, and cooking, they opened a small bakeshop on Pasong Tamo in 1966. From just 10 employees and two display stands, Goldilocks has grown to 490 stores – both here and abroad – with some 5,000 local employees. It was a third sister, Maria Flor, who named the store based on prosperity and providence: Gold and Luck. From the P574 total sales in 1966, the company has multiplied its earnings thousands of times over, reaching a system-wide total of almost P10 billion as of last count.

Today, even after fifty years – five decades filled with sweet moments and countless Filipino celebrations – Goldilocks continues to build its legacy while staying true to its foundations. Even as the brand pursues innovation and finds new and meaningful ways to connect with a whole new generation of customers, total customer satisfaction still governs every activity.

As a result, Goldilocks is still moving forward, even after half a century of leadership. Indeed, a Filipino Fairytale was born and developed between 1966 to 2016, and it continues to grow stronger…. Happily Ever After.

More Goldilocks stories, visit website at : www.goldilocksat50.com

Follow them on instagram: Goldilocks

and hashtags #GoldilocksAt50 #GoldiBirthdayCaravan

Happy Birthday Goldilocks!

Goldilocks initiates widespread recycling project, in partnership with Bantay Kalikasan

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In line with its ongoing commitment towards more environment-friendly operations, Goldilocks recently established a partnership with Bantay Kalikasan, the environmental arm of ABS-CBN Linkod Kapamilya Foundation, Inc. (ALKFI)

Under the banner of “Bantay Baterya at Bantay Langis”, the country’s number one bakeshop will donate waste materials on a daily basis, including used oil, acid batteries, egg shells, and even fluorescent bulbs. ALKFI partners Genetron and Motolite will then handle the recycling process, the proceeds of which will be used for various advocacy projects throughout the country.

“Each member of the Goldilocks family is well acquainted with the ‘4R’ principle, which is to Reuse, Reduce, Recycle, and Respect the environment,” noted Goldilocks Supply Chain and Technical Director Lawrence H. Chin. 

“As an industry leader, we have a responsibility to set a good example and take an active role in streamlining our operations for the good of our ecosystem,” he added.

Environmental Conservation is one of the four pillar advocacies of Goldilocks, and as such, the company has a number of future projects lined up with ALKFI. 

“We are currently finalizing plans to establish bakeries located at the various eco-tourism sites of ALKFI,” Chin explained. “This will provide livelihood and income generating opportunities to these communities, and hopefully create a number of positive ripple effects.”

The first of these bakeries is set to open in Lobo, Batangas, with Calapitan City in Oriental Mindoro, Kiamba in General Santos, Romblon, and Saranggani as the most likely areas for the succeeding locations. 

“We are so honored to be working with Goldilocks on our various projects, and we are so optimistic about growth prospects of our partnership,” said ALKFI Managing Director Susan B. Afan. 

“It is heartening to see that corporate social responsibility is deeply embedded in their company culture, and we hope that this encouraging trend continues,” she concluded.

Party up for an adventure! Get ready to shout “Slamacow!”

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Goldilocks, the country’s number one bakeshop, now has customizable Adventure Time theme cakes! 

To a child, a birthday is a time when everything just goes from great to awesome. You get to have a party with your friends, play games—win some, lose some—and eat cake. 

It’s a full adventure compressed within a day!

No one else loves adventure more than Adventure Times’ mathematical duo, Finn and Jake. Add in a dash of Princess Bubblegum’s wit and LSP’s sass and you’ve got yourselves a party.

Goldilocks' customizable Adventure Time theme cakes let you invite Finn and the gang to your birthday bash.

Get ready to shout “Slamacow!” in delight when you taste the amazingly soft chiffon and fondant cake topped and draped with your favorite Adventure Time characters and scenes.

Pick up these algebraic cakes from any Goldilocks branches nationwide. 

For more information, you may also follow Goldilocks on Twitter or Instagram at @GoldiclocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph

Goldi-Good cakes for the Christmas Season

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Goldilocks is once again the one-stop-shop for treating your loved ones with decorative, quality baked products at affordable prices that will surely uplift everyone’s Christmas spirits.

The country’s number one bakeshop, Goldilocks, has been a cherished part of Filipino Christmas celebrations for close to five decades. 

Surprise the family with the Santa Cake, made with layers of rich chocolate cake filled with cherry cream, and iced with whipped cream. The chocolate shavings on the sides make a perfect complement to the delightful Santa face, which tops this delicious masterpiece. 

Throughout the twelve days of Christmas, your true love will definitely appreciate the Choco Hazelnut roll, with Choco fudge frosting and Christmas decors. On the other hand, an ideal option for ninangs and ninongs for their inaanaks are the irresistible Goldilocks Christmas chocolate lollipops, or any one of the classic Goldilocks Christmas Greeting Cakes.

Always keep in mind the reason for this season and partake in this season of giving! 

For more details visit www.goldilocks.com.ph or www.facebook.com/GoldilocksPH. Call 888-1-999 or visit any Goldilocks bakeshop near you. 

Goldilocks Cebu Plant to Bring More Tasty Treats to Visayas

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Sweet and more tasty treats for all in Visayas Region! 

Goldilocks, the country’s number one bakeshop, has undoubtedly established itself as a true Filipino icon through its passion to serve quality products all throughout the Philippines.

Despite having 454 branches nationwide, Goldilocks has always maintained an inimitable level of freshness when it comes to its all-time favorites. Aside from applying the most advances baking and packaging techniques to preserve this attribute, the transport time from Goldilocks plants to retail outlets are likewise kept to a minimum.

With the growth of demand in the Visayas market – where Goldilocks has 83 branches – the company recently opened a new cake plant at the Cebu Light Industrial Park in Lapu-Lapu City. The new cake plant is meant to serve the areas of Cebu, Bohol, Eastern Visayas, and Negros Oriental more efficiently.

Lapu-Lapu City Mayor Paz Radaza joined Goldilocks Bakeshop President Richard Yee and Supply Chain and Technical Director Lawrence Chin for the official blessing of the plant. 

Together with almost a hundred guests, it was once again affirmed how Goldilocks is committed to bring the most delicious and iconic Goldilocks treats to the entire Visayas region.

To learn more about Goldilocks Bakeshop, please visit their official Facebook page, or their website at www.goldilocks.com

Goldilocks raises the level of rice toppings

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Rice has always been a staple in the Filipino diet. No matter where you are in the Philippines – regardless of your age or social status – at least one meal a day is composed of a delicious viand and a heaping serving of hot rice. 

It is this love for rice that has inspired Goldilocks Foodshop to come up with their latest line of pork rice topping dishes, which are affordably priced and prepared in the way that only Goldilocks can. The new pork rice topping menu comes in delicious variants including pork gravy rice toppings, the pork teriyaki rice topping, and the sweet & spicy pork rice topping meals. All of these are conveniently priced at under P100 per order.

The good news is that these delectable pork dishes are part of the ongoing Buena Mano Monday promo of Goldilocks Foodshop. 

Every Monday of this month, customers who order any of the pork topping meals will receive a free 12 oz. coke. Try the new Goldilocks Pork Rice Toppings today and taste what it truly is to be Pinoy! 

Follow Goldilocks on Twitter or Instagram at @GoldiclocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph

Go, Grow and Glow with Goldilocks' Sarap Pinggang Pinoy

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Goldilocks, the country’s number one bakeshop and the Filipinos go-to foodshop, launched its own Sarap Pinggang Pinoy Meal. The meal was first announced at the FNRI-DOST and Goldilocks Advocacy Partnership on Healthy Eating at the SMX Convention Center.

Goldilocks Foodshop based the Sarap Pinggang Pinoy meal from the FNRI guidelines of the Food Guide Pyramid. The initial offering features all-time Filipino favorites like gisadong monggo, daing na bangus with steamed rice, bottled water and fruit gelatine for only PhP 119. 

This delicious and balanced combination from various food groups will surely make the body go, grow, and glow towards a healthier diet.

According to recent studies, diet- and lifestyle-related conditions such as diabetes and heart disease have been affecting more Filipino adults. In response to this growing concern, the Food and Nutrition Institute (FNRI) developed a guide for Filipinos regarding the proper amount and attributes of the food we eat per meal.

FNRI collaborated with the World Health Organization, the Department of Health, and the National Nutrition Council to develop Pinggang Pinoy, a plate-based food guide that shows the right food proportions to provide the optimal amount of nutrients required by the average Filipino.

In support of the initiative, Goldilocks launched its own Sarap Pinggang Pinoy Meal to show that healthy eating is not about depriving yourself of the food you love. Rather, it’s about making good food choices based on what your body needs. 

So head over to your nearest Goldilocks’ Foodshop and try the Sarap Pinggang Pinoy. 

Join the conversation on Twitter, Facebook and Instagram by following @GoldilocksPH, or visit us at www.goldilocks.com.ph.

Sinigang in the rain!

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With the rainy season sneaking up on us, so are those cravings for something delicious and hearty to warm us up during chilly afternoons and early evenings. Indeed, there are some meals that feel like a thick, warm blanket on a cold, damp night, satisfying yet elusive. 

Fortunately, there’s no need to search for that one perfect, warm, and cozy meal because Goldilocks, the country’s number one bakeshop, has exactly what you are looking for. 

Goldilocks’ new Pork Sinigang is the newest addition to their already impressive Foodshop menu and, truth be told, could be the answer to every foodie’s rainy day prayers. Since expanding its selections to more more savory dishes, Goldilocks has been hitting the mark with its timeless classics, and this one is no exception!

Goldilocks’ new Pork Sinigang, available for only P90 and P110 with rice, is the perfect meal for those looking for a complete, hearty, and delicious way to warm up the rainy season. Already a Filipino favorite, Goldilocks ups the ante by loading the dish with tender pork liempo and nutritious vegetables, all nestled in a familiarly comforting broth. 

The dish, which is available in all Goldilocks branches, is a delicious yet familiar take on one of the country’s most beloved meals that everyone is sure to enjoy. Pair it with a free Coca Cola on Goldilocks’ Buena Mano Mondays, or on its own with a classic Goldilocks dessert, and it is the perfect meal guaranteed to put a smile on every customers face. 

So what are you waiting for? 

Get your fill of the new Pork Sinigang by visiting a Goldilocks branch near you or calling 888-1-999 for deliveries.