Goldilocks celebrates 50 Golden Years with Birthday Caravan

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As one of Goldilocks' initiatives to commemorates its 50 years of giving joy to many Filipinos, Goldilocks treats its employees, and the kids of its chosen charitable organizations, loyal customers, and us - bloggers with Birthday Caravan to Enchanted Kingdom last 1st of June, 2016.

The Birthday Caravan, which includes a two-day visit to Enchanted Kingdom in Sta. Rosa, Laguna, is part of its 50 Golden Years celebration.

We really enjoy the birthday caravan, party, games and program. . . and free rides! 

Goldilocks – a bakeshop chain in the Philippines that produces delicious cakes and pastries – was founded in May 15, 1966, started by the sisters...And they named it Goldilocks, a character from the fairy tale Goldilocks and the Three Bears . . . and here's the Goldilocks' history.

Goldilocks: 50 Golden Years of a Filipino Fairytale 

As Goldilocks celebrates 50 Golden Years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness. Though their company history is not exactly an underdog tale, it does have the elements that Filipinos love: a small but exceptional start up, driven by pure determination, flourished by ingenuity, and topped with a uniquely Pinoy entrepreneurial spirit.

Even after five decades in the industry, the guiding principles of its founders (sisters Milagros Leelin-Yee and Clarita Leelin-Go) are are still very much alive and articulated in the Goldilocks vision statement: to be the leading Filipino global brand that will fulfill the changing customer needs through world-class products and services in markets served. Accordingly, from its initial offering of rolls, chiffon slices, and pastries, Goldilocks now offers full meal and merienda choices, catering services, and is now recognized as the foremost specialist when it comes to decorated cakes. 

The cakes, pastries, and well-loved dishes that have become so associated with Goldilocks (such as its Fluffy Mamon, Cheesy Ensaymada, Chiffon Cake Slice, Classic Brownies, Chicken Pie, Classic Polvoron, Classic Mocha Roll, Classic Chocolate Roll, Brazo de Mercedes, dinuguan, fresh lumpia, palabok, and laing, just to name a few) have since become the gold standard by which all others are measured.

Thus, for 50 years, the true taste of the Pinoy is still the anchor of their business. Indeed, Goldilocks encompasses everything that is unique, delicious, and delightful about the Filipino people.

The two sisters started their business small. Milagros, a professional nurse, supplied Manila school canteens with chiffon slices, while Clarita baked and decorated cakes for special occasions in Bicol. A twist of fate brought the sisters back together in Manila, and they decided to expand their hobby into something more fulfilling. Together with their sister-in-law Doris, and armed by their love of food, baking, and cooking, they opened a small bakeshop on Pasong Tamo in 1966. From just 10 employees and two display stands, Goldilocks has grown to 490 stores – both here and abroad – with some 5,000 local employees. It was a third sister, Maria Flor, who named the store based on prosperity and providence: Gold and Luck. From the P574 total sales in 1966, the company has multiplied its earnings thousands of times over, reaching a system-wide total of almost P10 billion as of last count.

Today, even after fifty years – five decades filled with sweet moments and countless Filipino celebrations – Goldilocks continues to build its legacy while staying true to its foundations. Even as the brand pursues innovation and finds new and meaningful ways to connect with a whole new generation of customers, total customer satisfaction still governs every activity.

As a result, Goldilocks is still moving forward, even after half a century of leadership. Indeed, a Filipino Fairytale was born and developed between 1966 to 2016, and it continues to grow stronger…. Happily Ever After.

More Goldilocks stories, visit website at : www.goldilocksat50.com

Follow them on instagram: Goldilocks

and hashtags #GoldilocksAt50 #GoldiBirthdayCaravan

Happy Birthday Goldilocks!

STI’s 31st Anniversary Celebration

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From Luzon, Visayas, and Mindanao, over 20,000 students from various STI campuses, academic personnel, officers, employees, and special guests gathered last September 26, 2014 at Enchanted Kingdom in Sta. Rosa, Laguna to celebrate the institution’s 31st year.

STIers had a blast as they continue to rock at the Enchanted Kingdom at he whole-day celebration of talents, skills, and achievements of STI Heroes.

“Be the hero. Be STI!” is this year’s call to action as STI challenges the whole community to be the hero they can be by encouraging them to thrive to reach their dreams, honor their work, and to become responsible members of society. STI also honors its alumni as model heroes who paved the way to achieve their personal triumphs in life, and continue to empower others to be heroes in their own rights—heroes who are ready to take action and enact positive change.

STI’s 31st anniversary will kick off a grand year-long celebration with the annually anticipated showcase of talents and wit and exciting fun-filled activities. Promoting the prowess of STIers, the event staged the finest talents in different fields emerging from all over the country. Gifted singers sang in the Singing Idol competition, while young master musicians grouped together to contend in Battle of the Bands. Agile dancers stomped to the beat in Hataw Sayaw, and the brightest, most charming STI personalities competed for the titles of Mr. & Ms. STI 2014. Following this occasion, there will be more events in the following months that are focused in academic, co-curricular, and extra-curricular activities such as the STI National Youth Convention (STI NYC) to provide vitals lessons outside their classrooms, and the Tagisan ng Talino and Tagisan ng Sining competitions to showcase the aptitude of STI’s most skilled students.

“In this event, STI does not only honor the heroic feats STIers have done in the past, but we also aim to motivate the students to be heroes in their own rights. Successful alumni from different batches help us inspire our current students to be the best that they can be. Likewise, this event is more than just a traditional celebration of our anniversary; we aim to advocate the well-rounded development of young individuals. More importantly, we’ve ensured that these activities instil the necessary positive values as part of our learning systems,” says STI’s President Monico V. Jacob in a statement.

STI celebrates its foundation day every year in a joyous event where members of the STI community participate in the showcase of talents and skills in different fields. In this festive gathering, STI proudly upholds the achievements of its students who were trained and nurtured with the holistic education the institution provides as it continues to realize its thrust towards excellence and real life education. 

For more information, visit http://anniversary.sti.edu.

3rd Asian Sky Wizardry Fireworks Competition at Enchanted Kingdom :

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The NEW Magic Begins as Enchanted Kingdom celebrates its 17^th anniversary with a BANG!

The country’s first and only world-class theme park launches the 3^rd Asian Sky Wizardry Fireworks Competition with another round of colorful and artistic pyro exhibition this September! 

More play of lights and music in the sky and more pyro competitors, both local and foreign competitors this year! Expect pyro contenders from Malaysia, China, Korea, Singapore and the

Philippines to light up the sky with a 

spectacular display of fireworks.

Elimination nights for local competitors will start on September 29 and 30, October 6 and 7, and October 13 and 14 at 7:17pm at the Spaceport stage area of Enchanted Kingdom. The over-all winner will represent the Philippines during the breathtaking finals night on October 20 at 7pm at the Enchanting Events Place of Enchanted Kingdom.

Don’t miss this one-of-a-kind, world class pyro display brought to you by the first and only world-class theme park. For more information, call (632) 5843535 local 720-721.

For your protection, please ensure that Enchanted Kingdom tickets are purchased at the park (Sta. Rosa, Laguna) or at the EK Makati Sales Office (MSO), or from accredited ticket agents or sellers ONLY. Enchanted Kingdom, Inc. reserves the right to dishonor or invalidate tickets purchased from unauthorized sources.

For more information on the updated park schedule and promos of Enchanted Kingdom, you may call (02) 830-3535 loc. 333 or 444 or you may visit www.enchantedkingdom.ph and like Enchanted Kingdom on Facebook.

17th Year Anniversary of Enchanted Kingdom Celebration with the Grand Launch of Disk-O-Magic

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The new magic begins at the Enchanted Kingdom as it celebrates it's 17th anniversary with new fun and exciting surprises! 

I was one of the thrilled and excited who witnessed the grand launch of the Disk-O-Magic, held last Sunday, September 23.  The Disk-O-Magic is the new family fun ride which is the another Philippine first brought to you by the first and only world class theme park.

Disk-O-Magic is a state-of-the-art and award-winning ride that is recognized by the International Association of Amusement Parks and Attractions (IAAPA). It uses a special seat design that allows both arms and legs to move freely for riders to enjoy the dash.

This 24-seater giant offers unique action and weightless sensation for the passengers. It starts its wild run along the trail dished section that would dart to the other side and goes back to its entry point, rocking and spinning all the while.

Ready to get challenged and thrilled!  Be the first to ride Enchanted Kingdom's heart-pumping and adrenaline rushing NEW Family fun ride!

Cheers for the 17th Anniversary Celebration with EK Chairman and President Mario O. Mamon,
Chief Operating Officer Dr. Cynthia R Mamon, EK Park Operations Head Jose Reyna,
EK Officers and Guests Mark Lapid and Mayor Arlene Arcillas

So adventurers, prepare to take off! Fasten your seat belts and hold on tight as the newest spinning and rocking ride blows you away !

For your protection, please ensure that Enchanted Kingdom tickets are purchased at the park (Sta. Rosa, Laguna) or at the EK Makati Sales Office (MSO), or from accredited ticket agents or sellers ONLY. Enchanted Kingdom, Inc. reserves the right to dishonor or invalidate tickets purchased from unauthorized sources.

For more information on the updated park schedule and promos of Enchanted Kingdom, you may call (02) 830-3535 loc. 333 or 444 or you may visit www.enchantedkingdom.ph and like Enchanted Kingdom on Facebook. http://www.facebook.com/enchantedkingdom.ph and 
See more pictures in Enjoying Wonderful World Facebook Fanpage