Be uniquely stylish, post it online and you may be the next UNIQLO Fashionista.
UNIQLO,
a global apparel brand known for its MADE FOR ALL philosophy, launched today
the “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista”at the SM City North EDSA –
The Block in Quezon City. This campaign is an online photo submission and
voting contest which allows one to share his or her unique fashion style via Facebook
application or simply vote a UNIQSTYLE, to win exciting UNIQLO prizes.,
Fill in the required details and - upload -entry with a corresponding
caption. It’s that easy! For voters, just “LIKE” the UNIQLO Philippines Fan
Page, provide personal details and get started by clicking “Vote.” - Voters can
vote as many times every after 8 hours.
For
the street fashionistas, a UNIQSTYLE Search Truck will roam around Quezon City
from October 13 to November 8, where one can try UNIQLO -pieces inside the
truck and immediately upload his or her photos right inside the UNIQSTYLE
Truck. Mall goers have a say too.
From October 20 to November 4, mall goers at SM North EDSA can drop by at the
UNIQLO hoarding wall where they can vote their favorite UNIQSTYLE using the
available Ipads stationed at the
area.
Uploaders
can win as much as P32,000 worth of UNIQLO shopping spree while as much as 15
voters can each get P1,000 worth of UNIQLO gift certificate. There will be 4
finalist every week where the Cast’s Choice and ultimate winner will be
selected.
The
“UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista” promo seeks to provide Filipinos
an early experience prior to the opening of UNIQLO’s newest store in the
country, which will be located at the 2nd floor of the SM City North
EDSA – The Block.
“We’re
quite excited with this promo because it again gives many Filipinos the
opportunity to showcase their individual fashion style and sense using UNIQLO
clothes. We believe this activity will generate extensive attention towards the
opening of UNIQLO’s second store in the Philippines, much in the same way the
UT Vote and Win promo did for the UNIQLO IN MOA. We can’t wait,” declares
Katsumi Kubota, Chief Operating Officer, Fast Retailing Philippines, Inc.
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| Mr. Katsumi Kubota, Uniqlo Philippines |
PROMO DETAILS:
UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista
Prizes:
For winning photo entries
4 Finalists every week will automatically get P5,000 each; there will be a total of 16 Finalist at the end of 4 weeks
From the 16 Finalists, the following will get additional prizes:
4 winners “Casts Favorite” will get P7,000.00 Gift Certificate each
Out of the 4, one will be chosen Ultimate UniqStyle Winner and get additional P20,000.00 Gift Certificate
For winning voters
60 winners of P1,000.00 Gift Certificate every week x 4 weeks= 240 winners
1 Ultimate Voter will get P 5,000.00 Gift Certificate at the end of the 4th Cut-off
Period:
October 13 to November 8, 2012
PHOTO ENTRY MECHANICS:
1. “Like” the Uniqlo Philippines Fan page (https://www.facebook.com/uniqlo.ph) to access the third party application where promo platform is located. If you are already a fan of Uniqlo Philippines Facebook Page, you do not need to do so.
2. Enable the application to access your Facebook profile account/s by clicking “Allow”.
3. Before uploading, fill-in the details below:
a. First Name
b. Last Name
c. Birth date
d. Mobile no.
e. Address
f. Email Address
4. Upload the photo of your Fall or Autumn Style and write a caption to answer: “What Uniqlo item/s are you wearing and how Uniqlo makes your style unique?”
5. The photos and captions must meet all of the following minimum requirements:
a. Must be showing own style with Uniqlo clothing and/or items
b. Photo should be his own and not stolen from any other user/photographer, or taken from the web.
c. Photo can be taken from any of the following: digital camera, mobile camera.
d. Photo must be in a simple .jpeg format and must be 2MB minimum but should not exceed 4MB in file size.
e. Photo must be clear and contain wholesome images;
f. Photos must not be obscene, offensive, disparaging or discriminatory to any person or entity, whether living or already deceased.
6. Within 24 hours from receipt of the entry of the participant, The Loop, hereinafter referred to as the “Facebook administrator” shall send the participant an electronic data message (eDM) and registered email; address informing the participant whether he or she is qualified to join the promotion and whether his or her entry/ies meet the minimum requirements for participating in the promotion. The decision of UNIQLO Philippines and the Facebook administrator on this matter shall be final.
7. Qualified entries shall be posted in the Photo Gallery of the promotion application found on the Facebook page of UNIQLO PHILIPPINES as well as on Uniqlo North Edsa the Block Activity Wall as a photo exhibit weekly.
8. All photos will be evaluated by the promo organizers before uploading on the gallery.
9. During the duration and at any stage of the promotion, organizers of the promotion may disqualify participants who fail to qualify pursuant to the qualifications specified in these mechanics and their decision on the matter is final.
10. Photo entries may be shared to encourage voters/likes as well as invitation to join.
11. You may submit as many photo entries as you want; only one registration is needed.
12. A Finalist can only win once for the whole duration.
13. Uploaded photos should not contain any kind of drastic photo manipulation.
VOTING MECHANICS:
1. “Like” Uniqlo Facebook Page to view the UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista Gallery
2. Fill-in details to be able to vote:
a. First Name
b. Last Name
c. Birth date
d. Mobile no.
e. Address
f. Email Address
3. Vote for your preferred UniqStyle by clicking “Vote”. You can vote again after 8 hours.
CRITERIA FOR JUDGING
For Weekly Finalists:
A.Number of Votes 20%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit
-If there is tasteful combination of style and color
-The UNIQLO item brings the ensemble together
-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit - 40%
C. Overall impact -If outfit pops or stands out or eye-catching - 40%
1. Weekly Finalists can only win once for the whole promo duration.
2. After 4 weeks, entries of the 16 Finalists will be judged internally by the Uniqlo Cast members to be monitored and verified by a DTI Representative to determine the each Cast’s UniqStyle Choice [Uniqlo Casts includes: Nikki Gil, Chito Miranda, Chris Tiu and Isa Calzado]. 4 out of 16 Finalists will be chosen to get P 7,000 Gift Certificate each.
Criteria for Judging the 16 Finalists:
A. Uniqueness of style
-Novelty/Creativity in showing or featuring the UNIQLO Fall or Autumn Collection
-It must be current and in-fashion
-Classic and timeless appeal 25%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit
-If there is tasteful combination of style and color
-The UNIQLO item brings the ensemble together
-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit
40%
C. Overall impact
-If outfit pops or stands out or eye-catching
35%
3. Casts Choices will get P 7,000 Gift Certificate each and among the 4, Ultimate UniqStyle Winner will be chosen and get additional P 20,000 Uniqlo Gift Certificate and the 16 Finalists will get P 5,000 Gift Certificate each.
Criteria for choosing the Ultimate UniqStyle Winner:
A. Criteria
- Based on their previous rating that determined their inclusion or place in the Final 4. 35%
B. Votes
-Based on the number of votes they gained throughout the promo period. 20%
C. Uniqlo Representatives’ Scoring
- Based on Uniqlo Representative’s personal choice, taste and preference
45%
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It was a very exciting day and had my own
Uniqlo moment inside the UniqStyle truck at the SM City North Edsa yesterday. Here, i really enjoyed the experience of fun styling with the colors and texture of Uniqlo collection. I wear the beautiful comfortable uniqstyle gray cap and chinese red cardigan :) If you like this, vote for me ! :)) My code name - Myrns Roman !
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| https://apps.facebook.com/uniqstyle/entry/67 |
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast
Retailing Co. (FR), a leading global Japanese retail holding company that
designs, manufactures and sells clothing under five brands: Comptoir des
Cotonniers, g.u., Princesse tam.tam, Theory, and UNIQLO. With global sales of
820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the
world’s fourth largest apparel retail company and UNIQLO is Japan’s leading
specialty retailer.
Today UNIQLO has more than 1,100
stores worldwide, namely in the U.S., U.K, France, Russia, China, Hong Kong,
Taiwan, Singapore, Malaysia, Thailand, the Philippines and Korea, as well as
Japan. UNIQLO continues to open large-scale stores in some of the world’s most
important cities and locations, as part of its ongoing efforts to solidify its
status as a truly global brand. UNIQLO operates an integrated business model under which it
designs, manufactures, markets, and sells high-quality, casual apparel in line
with its ‘Made for All’ philosophy.
With a corporate statement committed to changing
clothes, changing conventional wisdom and change the world, FR is dedicated to creating
great clothing with new and unique value to enrich the lives of people
everywhere.
