Pancake House Opens at SM Southmall: Serving Comfort and Nostalgia in a New Spot

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Pancake House, a beloved dining staple known for its homey feel and mouthwatering comfort food, is proud to announce the opening of its latest branch at SM Southmall. Officially opened on September 20, 2024, the store is ready to welcome guests to its new location on the Upper Ground Level of one of the busiest malls in the city, bringing its signature warmth, nostalgia, and delicious meals to a new set of customers.

The grand opening featured a ribbon-cutting ceremony attended by key members of the Max’s Group, Inc. family. Present at the event were Erlinda T. Fuentebella, along with Sharon T. Fuentebella, Chairperson of Max’s Group, Inc.; Jim T. Fuentebella, Director and Chief Marketing Officer of Max’s Group, Inc.; Dave T. Fuentebella, Director of Max’s Group, Inc.; Calyn T. Salud, Chairperson and Chief Operating Officer of Max’s Restaurant; and Christopher Rey Tiong, Chief Operating Officer of Pancake House.

Guests at the grand opening were greeted by Pancake House’s signature vintage-inspired interiors, which evoke a sense of warmth and comfort that has made the brand a household name for generations. The store feels like a house and a home. It has a mimicked porch, patio, living area — it was really designed to bring that house-like comfort to those who come by. The welcoming staff, always ready with a smile, adds to the inviting atmosphere, ensuring that every guest feels right at home.

The Pancake House SM Southmall branch is open daily from 7:00 am to 9:00 pm, making it the perfect spot for early risers seeking a hearty breakfast, families looking to share a comforting meal, or mall-goers in need of a delicious pick-me-up throughout the day. With a wide range of options—from their iconic pancakes and waffles to savory favorites like spaghetti and Pan Chicken —there’s something for everyone to enjoy.

For those interested in dropping by, the store is conveniently located at Upper Ground Level, SM Southmall, Alabang-Zapote Rd., Almanza Uno, Las Piñas City. For inquiries or to place your orders, feel free to contact Pancake House SM Southmall at 09985847367.

Whether you’re a longtime fan or a new customer, Pancake House SM Southmall is ready to serve you the comfort food you’ve always loved, now in an exciting new location. Come and experience the same homey goodness in a fresh new spot!

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About Pancake House

Pancake House, part of Max’s Group, Inc., has been serving comforting and nostalgic dishes for decades. With its famous pancakes, hearty breakfasts, and savory meals, Pancake House continues to be a go-to spot for families and friends seeking great food in a warm, welcoming setting.

First in the Philippines! Top Global Brand in Kids’ Fashion, HEYLADS is now open at The Podium and SM Southmall

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A top global brand in kids’ fashion, a leading children’s clothing brand from China,  HEYLADS has officially opened its first stores in the Philippines at The Podium and SM Southmall on September 28, 2024. 

Known for its stylish, comfortable, and affordable kids’ wear, HEYLADS offers high-quality fashion for children from newborns to teenagers.

HeyLads unveils its vibrant collection, blending fashion with functionality to make kids’ daily outfits playful and creative. Heylands brand infuses style and imagination into children’s fashion.

Founded in 2013 in Huzhou, China, HEYLADS draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand. The HEYLADS product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns, and skin-safe, eco-friendly fabrics that prioritize comfort and health. With over a thousand stores across China and a growing international presence, HEYLADS has become a trusted choice for parents seeking quality and value.

HeyLads General Manager, Mr. Ke Wenhua - 副本

“We are excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children,” said Mr. Ke Wenhua, HEYLADS General Manager. “Our unique concept of ‘health, comfort, and fashion’ is dedicated to meeting the needs of both children and parents, and we look forward to serving Filipino families.”

HEYLADS’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable. As a socially responsible company, HEYLADS actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations. Recognized as one of the “Top 10 Children’s Clothing Brands in China” for several years, HEYLADS continues to lead in innovation and quality for kids’ fashion.

Visit a HEYLADS store near you. Stores are now open at The Podium and SM Southmall, with more locations to follow soon.

SM Southmall presents the Christmas centerpiece with The Tale of the Winter Forest

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Christmas is always a special time of the year for all. SM Southmall launch a kick-off this amazing season by sending out an inspiring message of selflessness and kindness that is characteristic of the Christmas season.

SM Southmall, the premier mall of the South metro presents The Tale of the Winter Forest presents The Tale of the Winter Forest.

Feel the spirit of Christmas at the SM Southmall and witness the magical tale of the joy of giving. The launch features the unveiling of the mall’s first Christmas centerpiece with a play production by Stages and a full performance of the Manila String Machine. 

The Tale of the Winter Forest tells a story of two children getting lost in an enchanted forest, where the only way to find the right path is to give up everything. In the forest, they meet a wounded rabbit, a lost cardinal, and a hungry tiger. The children helped the animals, giving up their clothing and food for them. In return, the Winter Fairy appears and shows them the path home. 

In the spirit of the season, SM Southmall started sharing happiness last November 6 and gave special gifts to the children from the SOS Children’s Village. Sos Children's Villages Manila as one of the chosen charities.

This holiday season, there are more other activities in store at SM Southmall.

Share your special Christmas wish with Santa Claus on November 13 & 27 and December 11 & 24. 

Join the Yuletide cheer as we serenade you with your favorite Christmas carols on November 22, 23, 24 & 26. 

Shop ‘til you drop at the Double Weekend Holiday Sale on November 19-20, 26-27. 

Get a chance to win amazing prizes or a brand-new Chevrolet Traxx at the 12 Days of Christmas. 

Other pocket events includes:

SM Cares campaign in Bears of Joy

Lighted Tradition Parol-Making Contes

Smart Vhristmas Exhibit

Vivo Christmas Roadshow

SM Southmall’s Christmas activities are supported by Baskin Robbins and Project Pie.

Truly, SM Southmall satisfies the wishes of its people. 

No matter the season, the occasion or the time of the year, SM Southmall welcomes the community with open arms.

SM Bowling Center Offers Full Entertainment in the South

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I love and enjoy the wonderful world of bowling. I have been doing bowling in SM North EDSA.  There are bowling centers that provide a fun and entertaining bowling experience for all ages and abilities. Family, friends, work teams bowling seems like a perfect way to treat everyone, to have fun. 

SM Bowling Center opens yet another branch at SM Southmall in Las Pinas City that boasts of fully-automated and state-of-the-art bowling facilities and gaming areas, aiming to provide people in the south with more options for quality entertainment. 

The new Bowling Center offers 14 fully-automated and synthetic bowling lanes, 12 billiard tables, 20 PS3 Gaming stations, Kinect Consoles, 10 Arcade machines, and Videoke rooms. 

SM Southmall Bowling Center is a one-stop-entertainment hub that offers total recreation and fun experience to family and friends. It is onveniently located across the basement carpark.

Bonifacio M. Solis, Senior Operations Manager of SM Bowling Center, said that it’s the ideal place for bonding all year round. And that is whether you’re a top-class bowler, a newbie at the lanes, a billiards enthusiast, or a hardcore gamer.

SM Bowling Center operates five branches in key cities of the Metro: SM Mall of Asia, SM North EDSA, SM Southmall, SM City Fairview, SM Center Valenzuela, and two in the prime cities of the south—SM City Cebu and SM Lanang.