Free sampling of Premium Wines and Spirits at The Tasting Corner

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For a limited time only, you can sample some of the most iconic premium wines and spirits in the world at the Tasting Corner in selected SM Markets. 

This innovative new concept is the first of its kind, and a rare experiential opportunity for those who are curious about premium brands to sample these drinks in their “perfect serve”. 

Knowing the perfect serve 

The perfect serve is the way in which wines and spirits manufacturers recommend that their drinks be served. Most perfect serves are surprisingly not common knowledge, and quite often they are not how everybody drinks it. 

For instance, most Cognac aficionados would never think to mix Hennessy VS with ginger ale and a slice of lime, but that is exactly the way in which Hennessy recommends that Hennessy VS be enjoyed. 

Everyone knows the proper lick, shoot, and suck routine for drinking room temperature Tequila, but Jose Cuervo actually recommends Tequila chilled to a precise temperature, and taken straight up. 

Hardcore Scotch Whisky drinkers usually prefer their Scotch neat or on the rocks, Johnnie Walker actually recommends mixing Johnnie Walker black with ginger ale or cola. And while wine connoisseurs everywhere will usually insist on room temperature serving for most if not all wine, Carlo Rossi and Los Cardos actually recommend that their wines be chilled. 

The best thing is there is no need to try to imagine what that is like, these and other perfect serves are in store at the Tasting Corner, to sample for free. 

It’s all about knowing the “good stuff” 

Contrary to the all too prevalent mindset in the Philippines, knowing how to drink is not a skill that is based on a person’s alcohol tolerance levels. The real skill doesn’t lie in the ability to drink huge amounts of alcohol, but in knowing the difference between an ordinary drink and “the good stuff.” 

This is an idea that millennial drinkers really seem to already be embracing. The one of a kind experiential event that is the Tasting Corner will help broaden their appreciation for the good stuff all the more.

Addressing the media and VIPs at the launch of the Tasting Corner, Mr. Antonio Villasenor,CEO of Blue Mountain, the exclusive distributor of wines and spirits in all SM Markets explained: “The main objective of the Tasting Corner is to give our valued customers a new shopping experience at SM Markets’ Wine & Liquor Section. 

We are giving them a unique opportunity to know top wine, liquor, and beer brands with the help of our Brand Ambassadors who will not just share their expertise but let them taste the liquor themselves; so they may compare and pick which brand suits them the most”. 

Freebies and free samples at the Tasting Corner 

The Tasting Corner is a Pop-up store that will appear in selected SM Supermarkets and Hypermarkets between August 16, and November 8.

 Free samples of brands such as Johnnie Walker, Hennessy, Jose Cuervo, Fundador or Carlo Rossi, and Los Cardos will be available throughout the Tasting Corner’s limited run.

The Tasting Corner will also offer exclusive discounts/price offs, and lucky Tasting Corner customers can also walk away with premium branded giveaways such as overnight bags, flasks,glasses, pens, and many others. Johnnie Walker fans will love the SM 60th anniversary commemorative bottles. 

The complete schedule of the Tasting Corner is as follows: 

• August 15 to 30 in SM Hypermarket Mall of Asial; 
• August 17 to 30 in SM Supermarket The Podium, and SM Hypermarket North EDSA The Block; August 31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati. September 14 to 27 in SM Supermarket Aura and SM Hypermarket Pasig;
• September 28 to October 11 in SM Supermarket Cebu; SM Supermarket Fairview, and SM Supermarket San Lazaro; 
• October 12 to 24 in SM Supermarket Southmall and SM Hypermarket Clark; 
• October 26 to November 8 in SM Supermarket Lanang Davao, and SM Supermarket Baguio.

Fun-filled art sale at SM Supermalls Discover art and creativity at SM’s Art for Everyone 2018

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Providing more opportunities for local talents to showcase their artworks and masterpieces, SM Supermalls offers a refreshing vibe in the mall through Art for Everyone 2018 – a week-long selling exhibit participated by art enthusiasts, hobbyists, art foundations, and renowned and upcoming artists from August 27 to September 2 in participating SM malls. 

“This year, Art for Everyone will give mallgoers meaningful reasons to bond with loved ones as we bring this fun-filled celebration of art, creativity, and family fun moments closer to them in 23 malls across the country,” said Jonjon San Agustin, SM Supermalls SVP for marketing. 

At SM Megamall’s Art for Everyone, customers can check out the “Light Up Your Mood” experiential exhibition from August 24 to September 4 – an interactive display that fuses human emotion and technology through compelling art installations. The exhibit features 100 glowing emoji balls which shoppers can have fun with as they show happy or sad faces. In partnership with SeekLab, the emboli balls light up and change colors to reflect the shopper’s mood. 

Bring your families and friends to Art for Everyone exhibits in the following SM malls: Megamall, The Podium, Mall of Asia, Aura Premier, Southmall, Novaliches, San Jose Del Monte, Sta. Mesa, Angono, Marikina, Sucat, Muntinlupa, Cabanatuan, Telabastagan, Bacoor, Santa Rosa, Batangas, Lucena, Naga, Cebu, Bacolod, Davao, and Cagayan De Oro Downtown. 

Bond and spend time with loved ones, and celebrate Filipino art in fun and exciting ways in select SM malls. For more information, visit https://www.smsupermalls.com.

Persons with Autism Learn Life Skills at the Supermarket

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It was already three o’clock in the afternoon, and 18-year old Brad was supposed to be home by 12 noon. His worried mom began to think if teaching him to commute was the right decision. Brad Gutierrez is a person with autism (PWA), and that was his first time to travel by public transportation.

As it turned out, it was one of those days when UV Express shuttles get delayed by traffic congestion. Brad waited patiently for three hours, fighting hunger and sweat along with other passengers in line. But unlike most people, he got home with pride that he was able to come home by himself.

Commuting to and from Savemore Market is just one of the many life skills Brad and 60 other participants are learning from AutiSM at Work – an immersion program designed by SM Markets, the SM food retail brand comprised of SM Supermarket, Savemore Market, and SM Hypermarket, and Autism Society of the Philippines (ASP) to promote workplace inclusion for PWAs. Now on its 2nd year, the program continues to expand from the pilot run at Savemore Market Light Residences to the current 17 SM Markets branches nationwide. 

ASP President Mona Veluz affirms that by exposing PWAs in a work environment through AutiSM at Work, the participants get to learn the necessary skills they need in life.

“PWAs need to transition into adulthood in a significant way beyond what they learn in school. They need to know how to be independent, socialize, interact, be responsible. This immersion program with SM Markets teaches them just that,” says Mona. Soft skills like engaging customers and co-workers, taking directions from supervisors, coming to work on time, and even taking a bath before going to work, are important for PWAs to be truly included in society. 

Being a mother of a PWA herself, Mona gets emotional when talking about the overall development that program participants are showing during their three-month internship. She remembers how one of the participants, 20-year old Rhav Lomboy, turned from a struggling beginner to a confident mentee. 

According to Mona, Rhav was uncomfortable when he first tried to put grocery items in a bag. Now, he has transitioned from that task to putting back unwanted items in the shelves, giving shopping carts to customers, and greeting everyone he encounters. “It makes me so happy and proud seeing them improve, the difference in personality, the confidence. As a parent, that’s what you want to see,” Mona shares.

Seeing PWAs thrive in a place like Savemore Market where people from all walks of life come and go every day is indeed promising. It builds possibilities for PWAs like Brad, who dreams of being a chef in his own restaurant someday. For Rhav, his future is where he is a successful graphic designer. And for 24-year old JD Sagala, a graduate of computer electronics, his vision includes working in big companies like Samsung electronics.

The possibilities that SM Markets and ASP’s immersion program opens up are indeed infinite not just for PWAs, but for SM employees and its customers as well. “It’s enriching, meaningful, and inspirational for our employees and customers. Seeing them (PWAs) do what they do motivates us to be even better so we can help create a truly inclusive society,” says Dorothy Sobrevega, AVP for Human Resources of SM Markets. 

“Learning life skills is really more important especially when you’re learning how to survive. We’d like to think that we are showing them the right path as they begin to dream of becoming somebody someday,” Dorothy concludes.

AirAsia Guests Get Special Discounts at SM Stores

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AirAsia and SM Stores ink Fly & Shop partnership

AirAsia guests get as much as 10% discount at select SM Stores starting today until 31 December 2018.

Caption (L-R) AirAsia Philippines Director for flight operations Captain Gomer Monreal, AirAsia Philippines Commercial Director Gilbert Simpao, The SM Store SVP Eugene Saw and The SM Store VP Quennielyn Cua.

AirAsia executives led by the airline’s Director for Flight Operations Captain Gomer Monreal and Commercial Director Gilbert Simpao made the special “Fly & Shop” promo announcement during the partnership signing ceremony held recently in Pasay City with SM management represented by The SM Store Senior Vice President Eugene Saw and Vice President Quennielyn Cua.

Captain Gomer Monreal said, “Traveling is a great time for family bonding and group trips and we are making the experience more enjoyable with promotions, discount packages and treats from our mall partners who are all equally committed to deliver only the best quality service and products to our guests. SM is a home grown brand and it brings us so much pride to be working with them.”

Under the agreement, all AirAsia guests may avail of 10% discount on all regular priced items in participating SM Stores located in Mall of Asia, Clark, Telabastagan, Pampanga, Cebu, Seaside – Cebu, Iloilo, Delgado, Davao, Lanang and Puerto Princesa upon presentation of their AirAsia boarding passes and single-receipt purchase from as low as P2,000 only. The promo will run today until 31 December 2018.

The SM Store Senior Vice President Eugene Saw said, “Shopping and traveling goes hand in hand and we are delighted to partner with AirAsia, a global brand, to bring The SM Store shopping experience to their loyal guests.”

Aside from offering promo discounts, SM Malls nationwide also accept payment for AirAsia flights via payment partner option available at www.airasia.com.

SM Supermalls wins “Shopping Centre of the Year” award in Ph Best Brand Awards

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SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.

Philippines Best Brand Awards 2018. SM Supermalls bagged the prestigious ‘Shopping Centre of the Year’ award in the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel. In photo: SM Supermalls Chief Operating Officer Steven Tan (3rd from left) delivering his acceptance speech.

Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan. “We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.

From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year. From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.

The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country. Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

#DadsDayAtSM2018 : Celebrate #AweSM DADventures at SM Supermalls

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On Father's Day, much of the world will take this special time to give thanks, show love and appreciate the work of good fathers. 

It doesn’t even have to be grand or extraordinary, show your love and gratitude for the first man in your life by getting him something #AweSM for Father’s Day.

The month of June marks another exciting season for the whole family as SM Supermalls invites everyone to have fun DAD-ventures on Dad’s Day with a host of awesome and fun-filled activities, deals, and treats in 70 SM malls nationwide.

 Jonjon San Agustin, SM Supermalls SVP for Marketing

“Over the years, SM Supermalls provides a second home for families, especially for celebrating important occasions such as Father’s Day. The malls serve as a venue to share family-first moments and to thank dad for all the things he does for his family,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Jonjon San Agustin, SM Supermalls SVP for marketing with celebrity guests during the SM Digital Video + #DadsDayAtSM2018  Media Conference held at Gringo Restaurant SM Mall of Asia Arena Annex Bldg. on June 14, 2018.

Marcus Cabais, SM Littlestar Grand Winner 2016, Cartoon Network Ultimate Rockstar 2017, 

Team YeY kiddie host 2018, movie actor, commercial model, performed at the #DadsDayAtSM2018  Media Conference

Kids and moms can give dad the coolest gift by the experience of spending Dad’s Day at SM. Adventures include Dad-licious Dining deals, such as upsized meals, dining promos, and meal combos on June 13 to 24 at participating restaurants! Dad’s passion for speed and motorbikes is indulged at Extreme Wheels, an exhibit of pimped-up cars and bikes on June 13 to 18 or June 19 to 24.

Tech for Dads teaches interested fathers how to pilot a drone or remote-controlled gadgets at the drone demo or RC exhibition on June 15 to 17 or June 22 to 24 in select SM malls.

Dads and their families are welcome to shop at SM’s weekend of fun deals and discounts from June 22 to 24 for the #AweSM men’s fashion finds, as SM celebrates 60 #AweSM years in its malls across the country with exciting promos that laud the number 60, such as pay 60% off, pay only P60, pay P60 less, or pay only 60%. 

Meanwhile, digital fans of SM can get a chance to win exciting prizes by simply joining the #IdolDADS Photo App promo via www.smsupermalls.com.

To know more about #DadsDayAtSM2018 and SM’s #AweSM 60 years celebration, visit www.smsupermalls.com and SM Supermalls' official social media pages.

You can also watch #DadsDayAtSM2018 Digital Media Conference  facebook live video.

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your fun Dad-ventures at SM, then use the season’s official hashtag #DadsDayAtSM2018.

Star Wars Fan Fest Lands in SM Cinema

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In line with the release of the highly anticipated film Solo: A Star Wars Story and in celebration of SM’s 60^th year, SM Cinema recently welcomed over 60 Star Wars costumed fans at SM North EDSA, The Block Atrium for the Star Wars Fan Fest!

Everyone was thrilled with the Star Wars-inspired hyper-space walkway tunnel and photo booth from SM Cinema while, Toy Kingdom indulged the fans and collectors as it featured Star Wars’ special merchandise and Globe 0917 opened their Star Wars themed apparel booth. Aside from these, the Star Wars geeks participated with the “Han Solo Pop Quiz Night”. Privileged winners got exclusive Star Wars items and SM Cinema movie cards.

SM Cinema, as it continues to promote the Reel-to-Real experience to its movie goers, also brought the force of Star Wars Fan Fest the day after its premiere at SM Aura where it held a much participated “market day” where interactive booths were unveiled, matched with an exciting mini-program serving as the front act for the night. Fans were also treated with a live art session and a light-saber handling tutorial to complete their Jedi experience! 

Solo: A Star Wars Story is digitally re-mastered for IMAX to give a boundless experience of Hans Solo’s adventure. Audiences can watch it in IMAX for crystal-clear images, customized theatre geometry and a powerful sound audio.

Catch SOLO: A Star Wars Story in IMAX, Director’s Club and SM Cinema branches nationwide. Book your tickets now through www.smcinema.com or for an even more convenient experience, download the SM Cinema app now. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for more updates.

SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.  

SM Cinema celebrates SM’s 60th Anniversary with “Cinema Surprises”!

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SM Cinema presents the “60-minute Cinema Blitz”, a 60-minute period in the SM Cinema website where 200 lucky customers can get a PhP 60 discount for every ticket bought during the set happy celebration hour

SM Cinema as it marks SM’s 60th anniversary, celebrates the occasion with exciting activities for its patrons across the country starting this May. 

Today, SM Cinema is the largest film exhibitor in the country with a total of 361 screens in 62 SM Cinema branches and 6 WM Cinemas nationwide. It also brought the latest innovations in the local cinema industry with eight (8) IMAX theatres, nine (9) Director’s Club Cinemas and three (3) Mega Screen Cinemas, fully expanding their theater portfolio that will give the total movie experience for all movie patrons.

In line with the 60th year celebration, SM Cinema launches Cinema Surprises, a set of exciting activities and fantastic treats for movie goers that will allow them to enjoy even more real-to-reel experiences during this milestone occasion.

At the start of Cinema Surprises, SM Cinema presents the “60-minute Cinema Blitz”, a 60-minute period in the SM Cinema website where 200 lucky customers can get a PhP 60 discount for every ticket bought during the set happy celebration hour. Stay tuned on SM Cinema Facebook page for details!

Select SM Cinema branches will also be giving away free movie items for group purchases of movie tickets on upcoming movie offerings, such as Solo: A Star Wars Story and Crazy Rich Asians, in their respective ticket sale periods.

For more exciting offers and ticket bookings, visit the SM Cinema website,www.smcinema.com or for an even more convenient experience, download the SM Cinema app through the App Store and Google Play. You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for more information and updates!

An #AweSM "Sweet 60" Weekend Party at SM Megamall

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Turning 60 has never been sweeter as SM celebrates an #AweSM "Sweet 60" with a fun and sweet weekend party at SM Megamall on May 25, 2018 as SM treats valued shoppers with tons of sweet treats, fun deals, and visual delights from May 25 - 27.

The “Sweet 60” activity area features an interactive play experience, where shoppers can immerse themselves in a fantastic wonderland colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and the Lost Bread – Sm Megamall’s #AweSM Weekend Party is an Instagram wonderland where you can splurge on dessert treats and freebies, and snap photos at different activity stations.

Sm Supermalls Chief Operating Officer, Steven Tan said, “For six decades, every kind of celebration and family fun bonding has happened in an SM mall. This time, we are bringing unique, over-the-top experiences we know that will truly delight our shoppers. This is also our way of saying Thank You to our loyal shoppers for making SM a part of their families through the years”.

 

 

As part of the #AweSM weekend, there was a giant logo projection mapping show at SM Megamall’s facade along EDSA, and a relaunch of SM’s “We’ve Got It All Jingle”, sang by Ramonne Rodriquez of The Voice. SM Woman Divas, Frenchie Dy, Radha and Bituin Escalante and SM Little Stars Annatacia Penny and NU Pep Squad performed.

Customers can also indulge in fun summer eats and dining deals in SM malls across the country during the weekend and enjoy exciting promos that celebrates the number 60 – Pay only P60, Pay P60 less, or Pay only 60%!

The 60th year celebration is an exciting culmination of SM’s humble beginnings from its first shore store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958. The party started with the #AweSM launch event early in the week that gathered SM’s partners, tenants, celebrities, and valued stakeholders who have been part of SM’s journey from a one-store operation to one of the Southeast Asia’s largest integrated property developers.

Celebrate 60 years of SM! The Sweet 60 activity area will be at Mega Fashion Hall until May 28. 

The Sweet 60 activity area will be at the Mega Atrium from May 29 to June 3, 2018. Don’t forget to use the hashtag #AweSM when posting all your photos!

Popup schedule:
Mega Fashion Hall: May 21-28
Mega Atrium: May 29 - June 3

For more info about SM’s #AweSM 60 years, visit SM Supermalls Facebook page (@smsupermalls) or check out www.smsupermalls.com.

AweSM beauty and wellness deals at SM Supermalls

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A fun and exciting weekend awaits shoppers as SM Supermalls brings to customers awesome beauty and wellness deals and thrills from May 4 to 6 in 69 SM malls across the country. 

You can shop for new and long-time favorite make-up essentials, must-haves, and top-rated styling tools at 60% off or pay only 60% of the price! Customers can also avail of the latest wellness products and services for P60 less or only pay P60! 

Mallgoers can enjoy shopping for their favorite make-up brands, or even treat themselves to luxurious pampering experiences.

Don’t forget to visit SM Supermalls this weekend and indulge in #AweSM beauty and wellness deals and thrills unlike any other.

PH Ice Hockey Team concludes their first match of the year at SM Skating Mall of Asia

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The Philippine Ice Hockey team finished their first game of the year by taking home the bronze medal at the Challenge Cup of Asia (CCOA). The International Ice Hockey Foundation (IIHF)-sanctioned competition was held at the SM Mall of Asia Ice Skating Rink and marks the country’s first time to host the regional event. 

The Philippine Ice Hockey Team, together with their family and friends, celebrate at the close of the Challenge Cup at the SM Mall of Asia Skating Rink.

Team captain, Steven Fuglister, was named the Most Valuable Player of the tournament with his split 14.5-second goal hit in the Philippines’ last game against Singapore.

“We want to thank everyone for their great show of support at this year’s Challenge Cup. Our families, friends, and fans gave us an incredible source of strength and motivation during this run, testament to our podium finish,” said Jonathan de Castro, the Philippine Ice Hockey Team’s new coach.

The national team will next play at the Philippine Ice Hockey Tournament in June. Although this will not have any direct impact to their IIHF standing, it will further promote the sport as some of the competing teams will come from neighboring countries.

The 2019 Southeast Asian (SEA) Games will play a big role towards the team’s overall direction as they look to defend their gold title and advance to the IIHF World Championships. With the Philippines as SEA Games host, the team also looks forward to having the home crowd cheer them on.

“We are currently starting preparations for the men’s and potentially the women’s teams for next year. Riding on our motivation from CCOA, the coaching staff is currently breaking down film from our last game to move forward and create the roster for the upcoming 2019 SEA Games,” de Castro added. 

Future ice hockey games of the national team will be held at SM Skating Mall of Asia, which boasts an Olympic-sized ice skating rink that was unveiled last October 2017. SM Lifestyle Entertainment’s support for figure skating and speed skating alongside ice hockey goes hand-in-hand with SM Group’s vision to help and build homegrown talents.

For more updates and announcements on tournaments and events of the Philippine Ice Hockey team, visit SM Skating’s website at www.smskating.com or follow the official social media accounts at @smskating.

“We’re ready for you Avengers!” SM Cinema Assembles Marvel Fans for Avengers: Infinity War

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“We’re ready for you Avengers!” 

Donned in their mightiest Avengers-inspired outfits, the lucky fans got to greet Nebula (Karen Gillan), Doctor Strange (Benedict Cumberbatch) and director Joe Russo via live video conference straight from Singapore.

“All of you are fantastic, that reception, the noise, the energy in that room, we may be looking at a TV Screen which is a bit cold but it properly warms up when you guys are on it so thank you." – Doctor Strange (Benedict Cumberbatch)  

Expressing excitement and passion about the most ambitious superhero crossover film the dedicated comic book geeks and MCU buffs assemble at SM Cinema in SM Megamall for Marvel Studios Fan Event, the first and biggest gathering of Marvel Fans in the Philippines and enjoyed exclusive movie merchandise, games and prizes from SM Cinema, Walt Disney Co. Philippines and other partners.  

Everyone in the packed theatre were able to show how excited the Filipino fans are for the Avengers: Infinity War by sending a highly energized greeting, questions and even character impersonations in front of Cumberbatch, Gillan and Russo. 

"Marvel fans are the best fans in the world, thank you guys so much for such a warm welcome, get ready, get excited, if you’ve been invested in the Marvel Universe for the last 10 years, this is it, this is the big finish, and a big big excitement to watch because you'll get to see all your favorite characters together, so have fun with it." – Director Joe Russo

Continuing the ultimate Avengers: Infinity War experience, @SM_Cinema together with SM Cinema insider Richard Juan also brought the latest updates during the press conference at Marina Bay Sands in Singapore and exclusive one-on-one interviews with the Avengers: Infinity War actors Benedict Cumberbatch, Karen Gillan, director Joe Russo and producer Trinh Tran.  They share the blow-by-blow updates from the red carpet-style fan event with appearances from the cast on Facebook and Instagram.

Filmed entirely with IMAX cameras, Avengers: Infinity War is a guaranteed film indulgence with IMAX® screens. Audiences will experience the movie in its most immersive form with its expanded 1.9:1 aspect ratio and IMAX's customized theatre geometry and powerful digital audio.

Fans may also take the Avengers: Infinity War experience on their mobile phones with the new augmented reality feature of the SM Cinema App, where they may search and collect the coveted Infinity Stones around SM Cinema branches in exchange for a special Avengers: Infinity War prize. Just always update your SM Cinema app and stay tuned for the announcements. #AssembleAtSMCinema  #AvengersPH

Catch Marvel Studios’ Avengers: Infinity War in IMAX, Director’s Club and SM Cinema branches nationwide starting April 25. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, download the SM Cinema app now through the App Store and Google Play.  You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for more information!    

SM l Disney Partnership

SM Cinema / SM Lifestyle Entertainment Inc. forged a partnership with The Walt Disney Company in September 2015, to bring closer the world renowned Disney brand to the hearts of the Filipinos. The partnership aims to bring Disney, Marvel, Pixar, and Star Wars through different Disney branded events, theatrical releases and promotions, and other unique Disney experiences through the synergy of the different subsidiaries of SM: SM Lifestyle Entertainment (SM’s lifestyle and entertainment arm), SM Supermalls, SM Markets, SM Retail, and Toy Kingdom.  

Everyday Is PlayDay Kicks Off Summer At SM

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Everyday is PlayDay is back at SM ! Last April 13, 2018 at SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family had a huge comeback. 

Making all SM Supermalls a venue for everything play.

Photo by Snapped and Scribbled

Photo by Snapped and Scribbled

During the next months, more than twenty global brands will be launching their latest toy collections in Sm City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

Photo by Snapped and Scribbled

This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment.

Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

The whole family will definitely love the Hasbro Gaming which will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.

Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

Also this year, with the help of SM Cares, Everyday Is Playday will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year.

Visit  the SM Supermalls official facebook page  https://www.facebook.com/smsupermalls/

Everyday is Playday at SM Supermalls!