CEU opens Smart Online Store in partnership with PLDT Enterprise

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Enterprise recently partnered with Centro Escolar University (CEU) for the opening of the CEU Smart Online Store that will provide connectivity solutions to support the digital learning needs of its students.

CEU Smart Online Store is a dedicated online shop where students and faculty members can easily avail eLearning solutions. The online store offers a wide range of connectivity products and solutions from Smart WIFI Plans to discounted smartphones which they can use for online learning.

PLDT Enterprise Assistant Vice President and Corporate Relationship Management Head for Academe & FMCG Dick Perez said that the company is offering a one-stop solution through the CEU Smart Online Store to support the educational institution’s digital learning efforts.

“We are excited to work with Centro Escolar University as its eLearning partner to empower their students and educators by offering a strong product suite for their digital learning needs. The CEU Smart Online Store will surely provide the best learning experience to their students,” Perez said.

Moreover, PLDT Enterprise Vice President and Enterprise Revenue Group Head Ding V. Villarino said that the CEU Smart Online Store is part of the company’s efforts to enable the country’s education sector as they employ digital learning initiatives to aid students and teachers.

“This partnership with Centro Escolar University is part of our commitment to help schools and universities enhance the learning experience through digital means. A strong and reliable internet is of utmost importance to students and teachers right now. Thus, we are employing the necessary initiatives to alleviate the difficulties they are experiencing online,” Villarino said.

She also noted that by opening the CEU Smart Online Store, the company provides personalized and convenient shopping experiences to students amid stay-at-home protocols.

“This online store is another way for us to bring our products and services closer to our customers at affordable prices,” Villarino added.

CEU President and Chief Academic Officer Dr. Ma. Cristina D. Padolina expressed her gratitude towards PLDT Enterprise and Smart for their commitment to helping build a stronger CEU through bringing the technologies and solutions to enable their online learning capabilities.

“CEU is grateful to partner with PLDT Enterprise and Smart. Through this partnership, our community will be empowered with the best internet solutions, and our stakeholders can enjoy an enhanced learning experience through PLDT Group’s reliable connectivity,” Padolina said.

PLDT Enterprise and Smart have connected with other educational institutions to provide students access to eLearning solutions and technologies at affordable prices.

For more information, visit pldtenterprise.com. 

Smart Padala brings the SENDali experience to Filipinos with its widest and most accessible network of over 60,000 agent touchpoints nationwide!

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Wherever you are, sending and receiving money to and from your friends and family is guaranteed to be quick and easy as Smart Padala by PayMaya brings a "SENDali" remittance experience closer to your home with its widest and most accessible network of touchpoints nationwide.

A play between the words send and dali - SENDali promises customers a hassle-free remittance experience with Smart Padala. With this, the leading digital remittance network offers customers the quickest, most convenient, and most accessible way to send and receive padala to and from their loved ones, wherever they may be.

With Smart Padala’s over 60,000 network touchpoints all over the country, sending and receiving remittances is just as easy as heading to your kapitbahay – no need to commute to the city center and spend time in long lines. Wherever you are, you can easily find a Smart Padala agent 4-6 minutes away from you to take care of your remittance transaction - giving you a truly SENDali experience.*

Completing a Smart Padala transaction is easy and can be done in minutes. All you have to do is follow these simple steps:

1. Head to the trusted Smart Padala agent in your neighborhood.
2. Provide the recipient’s name, and mobile number, as well as the funds and transaction fee.  Get ready to take a photo as part of the quick registration process. (Available for transactions not exceeding P5,000 per month)
3. Wait to receive a text message confirmation with the claim reference number. 

Making this experience so much easier is Smart Padala’s Claim Anywhere service which allows your recipient to claim the remittance from anywhere in the country. With this new and improved process, you no longer need to provide the 16-digit Smart Padala number of the specific agent where your padala will be received. Just provide the recipient's name and mobile number, and they can already pick-up the remittance at ANY Smart Padala agent nationwide!

With this, not only is the sending experience so much easier with Smart Padala, receiving funds from their loved ones is also more convenient for the recipients as they only need to go to a Smart Padala agent, minutes away from their home.

There are so many other ways Smart Padala brings a SENDali experience to your remittance transactions! You can also opt to send money to your friends and family from your PayMaya account, to be claimed straight at a Smart Padala agent near them. If you’re abroad, your loved ones can also claim their Western Union remittance at select Smart Padala agents nationwide for a hassle-free transaction.

Smart Padala agents are present in 92% of the cities and municipalities across the country and are accessible within minutes in your barangay. With this, it's now easier than ever to send money to your friends and family, and make them feel your love, even miles away from home.

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines, with platforms and services that cut across consumers, merchants, communities, and government.    

It provides more than 38 million Filipinos access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out or remit through its over 300,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 60,000 partner agent touchpoints serves as last-mile digital financial hubs in communities, providing the unbanked and underserved access to digital services. Through its enterprise business, it is the largest digital payments processor for key industries in the country, including "every day" merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units.      

To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram. For more information on Smart Padala, visit https://smartpadala.ph/  

*Based on a study conducted by Z-Lift Solutions on behalf of PayMaya on the network of Smart Padala agents nationwide. Data on the locations were provided by PayMaya and collected through external publicly available sources throughout the 1st and 2nd weeks of October 2021.

PLDT Home empowers Filipino arts, launches support for #TheFutureIsCreative campaign with new single “Muling Pagbangon”

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Creative talent is the very fiber of Filipino culture, which ultimately also fuels the engine of Philippine economic growth. Following the pandemic’s heavy blow to the country’s creative industry, telco leader PLDT Home is expressing support for the sector’s recovery through its “The Future is Creative” campaign. To kickstart the initiative, it collaborated with young Filipino-American hip-hop prodigy Alex Bruce and the internationally acclaimed Philippine Madrigal Singers for an OPM anthem of hope titled Muling Pagbangon.

Muling Pagbangon inspires optimism for a brighter tomorrow when Filipinos rise triumphant over the present adversities, through passion and creativity.

“Despite the Philippine Arts industry being one of the sectors that have been greatly impacted by the COVID-19 pandemic, Filipino artists are coming together to show how important art can be in empowering our pandemic-stricken fellowmen. For us, this proved that nothing can stop Filipinos from forging stronger collaborations, making even more meaningful, greater art, and preparing a nation for a future full of creativity that’s nurtured from home,” said Al S. Panlilio, President and CEO of PLDT and Smart.

The song and its music video, shot entirely by the artists in their homes, debuted at the recent “The Future of Cities is Creative” virtual conference, a collaborative project of various government agencies and private sector organizations, the Philippine Creative Cities Network (PCCN) initiative of the League of Cities of the Philippines led by Bacolod City Mayor Bing Leonardia, Arts and Culture and Creative Industries Bloc led by Rep. Christopher de Venecia, and supported by PLDT Home, to rally support for Pinoy artists who endured economic dislocation.

At the digital conference, cultural icons like Lea Salonga, Virgilio Almario, Vilma Santos, Kidlat Tahimik, as well as Carlo Ople discussed the unifying role of digital technology in the nation’s cultural life and the artist’s economic prospects. They say, more than just serving as a venue for connecting Filipino artists with their worldwide audience, the strong internet connection now available to homes can also serve as a meeting ground for Filipino creatives and city executives to come up with innovative solutions to local community problems – even amid lockdowns.

Part of the topics discussed during the conference are programs that city executives could put in place to prepare for becoming a creative city, which includes enabling local communities with first-rate internet connectivity, nurturing their local creatives, and leveraging creative industries to drive sustainable economic growth.

#TheFutureIsCreative with PLDT Home. Watch the “Muling Pagbangon” OPM video via this link.

Smart Signature and Infinity customers to get FREE Landers membership

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Leading mobile services provider Smart Communications, Inc. is giving Smart Signature and Smart Infinity customers the opportunity to enjoy the best grocery shopping experience with a FREE one-year membership to Landers Superstore, the fastest-growing membership shopping store in the country.

 

Under this special treat, Smart Signature and Infinity subscribers residing in Metro Manila, Rizal, Laguna, Batangas, Cavite, Bulacan, and Cebu who have opted into Smart’s promos will receive a unique voucher code via text message.

Subscribers may redeem their FREE Landers membership by simply heading to any Landers Superstore branch to present their voucher code. For a safer and contactless experience, subscribers may also redeem their FREE Landers membership online.

New members may follow these steps to redeem their voucher online:

1. Register and log-in to your account.

2. Select “Apply Membership.”

3. Choose “Premium Membership Card.”

4. Enter your personal information.

5. Enter the voucher code received via SMS from SMART and click “Apply.”

6. Proceed to checkout.

 

On the other hand, existing members may follow these steps:

1. Register or log-in to your account. Make sure you have linked your valid or expired membership card.

2. Go to “My Membership” and enter both your Membership Card Number and Full Name as stated on your membership card.

3. Choose “Apply Membership.”

4. Fill in your membership card details and click “Renew Now.”

5. Enter the voucher code received via SMS from SMART and click “Apply.”

6. Proceed to checkout.

 

To opt into Smart Signature and Smart Infinity’s promos, simply visit http://apps.smart.com.ph/privacy or call *888 (for Smart Signature) or *800 (for Smart Infinity). Qualified customers residing in Metro Manila, Rizal, Laguna, Batangas, Cavite, Bulacan, and Cebu may still opt-in until November 30, 2021, so they can receive their Landers membership voucher code the following month. The voucher code is valid until February 28, 2022.

 

The FREE Landers membership is just one of the many special lifestyle perks and exclusive benefits that Smart Signature and Infinity customers enjoy for being with Smart. 

For more info about the promo, you can visit https://x.smart/freelanders.

 

Smart customers also enjoy the best digital experiences powered by the country’s fastest mobile data network, as reported by third-party mobile internet analytics firms like Ookla and Opensignal. For updates on Smart promos and services, follow Smart’s official accounts on Facebook, Twitter, and Instagram.

Get exciting rewards for your PayMaya Add Money transactions at Smart Padala

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Adding money to your PayMaya account at your trusted Smart Padala agent is not just convenient, it is now also more sulit and rewarding as you can enjoy more affordable rates and even earn 100% cashback on service fees. 

With Smart Padala’s network over 38,000 agents nationwide, adding money to your account is just as easy as heading to your neighborhood sari-sari store, making it one of the most convenient options especially for those without access to a mobile banking account.   

 
On top of this added convenience, you can now enjoy up to 100% cashback on your service fee for add-money transactions of up to P10,000. If you’re adding more than P10,000 to your account via Smart Padala, you can still enjoy a more affordable rate for your service fee as it is now at 1%, compared to the regular service fee of 1.5%. You can take advantage of this perk until June 2, 2021.  

Adding money to your PayMaya account at your trusted Smart Padala agent is easy. All you have to do is follow these simple steps:  

1. Visit your nearest Smart Padala agent and request to Add Money to your PayMaya account.  
2. Open your PayMaya app and tap “Add Money,” then select “Smart Padala via Code” and enter the amount you want to add to your account.  
3. Present the Add Money Code along with a valid ID to your Smart Padala agent  
4. Pay the amount.  
5. Wait for the confirmation message via SMS before you leave the branch.  

And there you have it! All that’s left to do now is complete your safe and convenient cashless transactions – from paying your bills, purchasing groceries, and even sending money to your loved ones – all at the comfort of your home.   

You can see the full mechanics and learn more about this offer by visiting pymy.co/SmartPadalaAddMoneyPromo.  

To start enjoying safe, convenient, and rewarding transactions for your everyday needs, just download the PayMaya app at https://official.paymaya.com/CAK1/425eb133 and register an account. For your day-to-day transactions, don’t pay cash. PayMaya!     

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including "everyday" merchants such as the largest retail, food, gas, and eCommerce merchants as well as government agencies and units.     

Through its app and wallet, PayMaya provides over 28 million Filipinos with access to financial services. Customers can conveniently pay, add money, cash out or remit through its over 200,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 38,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services. 

To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.

Win as much as P100,000 when you send money from PayMaya to Smart Padala

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Sending Padalove to your friends and family from the safety of your home has just become even more rewarding as PayMaya and Smart Padala give you a chance to win as much as P100,000 for your send money transactions.

Given the current quarantine measures in place in various parts of the country, sending money from your PayMaya app to your recipient via Smart Padala is the best way to transfer funds across the country – especially to those without a bank or an e-wallet account. 

Now, PayMaya and Smart Padala are enhancing your send-money experience with an exclusive reward because whenever you transfer at least P1,000 from your PayMaya account to be claimed at a Smart Padala agent, you get to earn a raffle entry that gives you a chance to win exciting prizes – from your monthly grocery budget of P10,000 to as much as P100,000 in the grand raffle draw! 

Your first send money transaction within the promo period lets you earn five raffle entries, while you get one raffle entry for your succeeding transactions until June 18, 2021. The more raffle entries you earn, the more chances you have of becoming one of the 30 lucky winners of P10,000 or taking home the grand prize of P100,000.  

To start sending money from your PayMaya app to a Smart Padala agent, all you have to do is follow these simple steps:  

1. Ask your recipient for the 16-digit account number of their nearest Smart Padala agent 
2. On your PayMaya app, tap “Send Money” 
3. Enter the 16-digit Smart Padala account number on the mobile/account number field 

4. Input the amount you wish to send and tap “Continue” 
5. Check the transaction details, make sure they’re correct, and tap “Send” 
6. Share the transaction’s reference number to your recipient. They will need this plus one valid ID to claim the money 

By sending money straight to Smart Padala, your loved ones can easily claim their remittance from any of the 37,000 Smart Padala agents nationwide. Because there’s always a Smart Padala agent in one’s neighborhood, claiming Padalove is just easy as heading to their trusted kapitbahay – no need to commute or line up at remittance centers. 

Whether you’re sending emergency funds to a family member or extra budget to buy their daily essentials, it's now easier than ever to send some love to your friends and family across the country while still keeping yourself safe at home. With this special reward, you can even earn extra funds to share with your loved ones in these critical times.  

To start enjoying safe, convenient, and rewarding transactions for your everyday needs, just download the PayMaya app at https://official.paymaya.com/CAK1/425eb133 and register an account. Remember, don’t pay cash. PayMaya! ​

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including "everyday" merchants such as the largest retail, food, gas, and eCommerce merchants as well as government agencies and units.   

Through its app and wallet, PayMaya provides over 28 million Filipinos with access to financial services. Customers can conveniently pay, add money, cash out or remit through its over 200,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 37,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services.

To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram. 

Top supermarkets offer big rewards when you pay with PayMaya QR

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Grocery shopping this February is more rewarding when you go cashless as PayMaya teams up with the biggest supermarkets in the country to give you a safer and more convenient experience when purchasing your daily essentials with PayMaya QR. 

Until February 28, 2021, you can get up to P250 in cashback when you #ScanToPay via PayMaya QR at your go-to supermarkets including Mercury Drug, Robinsons Supermarket, The Marketplace, Super8, Waltermart, AllDay, and South Emerald, among so many others. To know the full list of participating supermarkets, visit http://pymy.co/FebGroceryQRCashback.

All you have to do is #ScanToPay at least P1,000 for your everyday purchases to get a P50 cashback. You can enjoy this reward up to five times for the entire promo period – giving you a total of P250 in savings, at your favorite grocery stores all over the country.

With these exciting rewards, PayMaya QR is truly the #BetterQR to use when stocking up on your essentials, or shopping for your next cooking or baking experiment. Not only can you enjoy a safer and more convenient way of paying for your everyday needs, you also get to enjoy Balik Bayad which you can use to buy extra ingredients for meals for the family or something special for yourself.  

Getting your own PayMaya account and enjoying the convenience of shopping contactless is very easy. Just download the PayMaya app at https://official.paymaya.com/CAK1/425eb133 and register an account to find out what it’s like to go cashless with the fastest, safest, and most rewarding way to pay for anything online and in stores! Remember, for your everyday needs, don’t pay cash. PayMaya!   

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including "everyday" merchants such as the largest retail, food, gas, and eCommerce merchants as well as government agencies and units.    

Through its app and wallet, PayMaya provides over 28 million Filipinos with access to financial services. Customers can conveniently pay, add money, cash out or remit through its over 200,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of over 37,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services. To know more about PayMaya's products and services, visit www.PayMaya.com or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.

Smart launches new Giga Study data pack for learning

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As the world continues to deal with the pandemic, many schools have resorted to online classes as a safe and innovative way for students to continue learning new knowledge and skills.

  

To help students adapt to this new normal, mobile services provider Smart Communications, Inc. has launched Giga Study, a prepaid data pack aimed at giving students simpler access to a selection of learning apps and productivity tools.

  

Register via *123# or the new Smart App

Available to all Smart Prepaid and TNT subscribers, Giga Study 99 comes with 1 GB of data for specific study apps every day for 7 days, plus 2 GB of open-access data for only P99. To register, simply dial *123# and choose Giga and select Study. Subscribers can also avail of the promo conveniently via the new Smart App.

  

Giga Study offers access to Google Suite, which includes Google Classroom, Docs, Sheets, Slides, Gmail, Meet, and Drive. Learning via video is also an option with YouTube and YouTube Kids. The data pack also offers access to Microsoft 365, which includes Word, Excel, PowerPoint, Outlook, OneNote, Teams, and OneDrive. 

  

Giga Study adds to Smart and TNT's line of Giga offers, which are designed to cater to the various lifestyle needs and passions of customers. Recently, Smart also introduced Giga Work for those who need access to work and productivity apps.

Country’s fastest mobile data network

  

Smart and TNT subscribers can enjoy all these Giga offers powered by Smart LTE, the country’s fastest mobile network, as certified by third-party mobile analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, recently named Smart as the country’s fastest mobile data network in the first half of 2020 after it achieved a Speed Score™ of 18.33, with average speeds of 15.94 Mbps for download, and 7.57 Mbps for upload, based on 2,810,963 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.

For more details on Smart’s products and services, follow Smart’s official accounts on Facebook at www.fb.com/SmartCommunications and Twitter and Instagram at @LiveSmart.

'No learner left behind' MVP leads School-in-a-Bag turnover

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MANILA, Philippines – PLDT Chairman and CEO Manuel V Pangilinan, who is also known as MVP, recently marked his birthday through various activities that aim to help schools prepare to reopen classes. 

MVP led the turnover of the School-in-a-bag (SIAB) donation to North Bay Boulevard North Elementary School in Navotas, Metro Manila. The SIAB donation forms part of the $50K grant from Huawei Technologies Philippines, Inc. to the PLDT-Smart Foundation (PSF). 

“Education has long been one of main pillars of the corporate social responsibility programs of PLDT and Smart. As we navigate through the new normal, we continue to support the country’s educational system by empowering students and teachers nationwide through flexible learning modalities,” Pangilinan said. 

North Bay Boulevard North Elementary School was personally chosen by MVP to be the first SIAB recipient from the Huawei grant. The school has 60 teachers, while student enrollment has recently risen to 1,400. It is located in one of the poorest informal settler communities in Metro Manila. 

Along with the SIAB donation, MVP through the PSF also turned over 66 tablets that will be given to Grade 6 students in Navotas Market Three. 

SIAB, which contains 20 tablets, one laptop, and a Smart Pocket Wifi, is one of PLDT and Smart's pioneering efforts to improve the digital tools and solutions for the education system in the country. 

Meanwhile, MVP also donated food supplies to the Armed Forces of the Philippines for its soldiers and their families. The distribution of 1,000 packs of rice and vegetables was done through the PSF.

Through Tulong Kapatid, the CSR consortium of the MVP Group of Companies, 900 lunch meals were provided to locally stranded individuals (LSIs) staying at the Philippine Army Gym in Taguig. Members of the Tulong Kapatid who were part of the feeding initiative include the PSF, One Meralco Foundation, Metro Pacific Investments Foundation, Makati Medical Center Foundation, Alagang Kapatid Foundation Inc., Maynilad and Meralco MGen.

PLDT-Smart Foundation partners with DSWD, UP Diliman to support communities in Quezon City

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MANILA, Philippines, June 29, 2020 – PLDT-Smart Foundation (PSF) recently turned over food pack donations to 300 families from the Yakan Tribe, a Muslim community located in Tandang Sora, Quezon City. The foundation also provided relief assistance to 600 displaced construction workers located in the University of the Philippines Diliman.

The donations were from PLDT and Smart’s Kapit Kapatid which is an employee-initiated fundraising campaign for frontliners as well as communities severely impacted by the pandemic.

This was done in partnership with the Department of Social Welfare and Development (DSWD), University of the Philippines Office of the Vice Chancellor for Planning and Development and Your 200 Pesos which is a project that aims to feed families affected by the pandemic. The Your 200 Pesos is led by TV personality and beauty queen Michele Gumabao who also joined the recent relief efforts.

“During these uncertain times, the PLDT-Smart Foundation aims to provide assurance that help and support are given to underprivileged families and communities affected by the pandemic. We hope that these simple donations will sustain them, especially during this difficult time,” said PSF President Esther Santos.

“Through this joint effort of DSWD, the PLDT-Smart Foundation, the Office of the UP Vice Chancellor for Planning and Development and Your 200 Pesos project by Ms. Michele Gumabao, we were able to reach out to those who are affected by this pandemic. DSWD is fervent in engaging public-private sector partnerships to ensure that relief goods are delivered to the affected people during this health crisis,” said Disaster Response Management Bureau Director Jam Karess Banzon.

The PSF has been a certified agency of the DSWD for the foundation’s regular programs, especially for disaster response and has been a registered Social Welfare Development Agency since 2014. 

To know more about the efforts of the PLDT Group in beating the COVID-19 pandemic, please visit http://beta.pldt.com/covid19/.

Smart unveils ‘Simple, Smart Ako’ campaign featuring South Korean superstar Hyun Bin

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Mobile services provider Smart Communications, Inc. has made a splash as it unveiled its new campaign featuring South Korean superstar Hyun Bin, who has endeared many Filipinos with his hit K-dramas and movies.

This is the first time a local telecoms company has tapped a South Korean superstar to be the face of its brand, and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.

Hyun Bin Phenomenon

“The ‘Hyun Bin Phenomenon’ is pretty much due to digital technology -  Filipinos have developed the craze because they are able to stream his shows, hear the buzz about him online, share their excitement with their friends, and even get to interact with him through social media,” says Jane Basas, SVP and Head of Consumer Wireless Business at Smart.

“This makes him a perfect ambassador for Smart as we empower Filipinos with technological solutions made easy so they can enrich their daily life and pursue their passions,” she adds.

“Filipinos are some of the warmest fans in the world, and I am thankful to Smart for giving me a way to reach out to everyone in the Philippines. Indeed, Smart has brought us closer than ever,” says Hyun Bin, who first won the hearts of Filipinos in 2005, when a local TV network aired a Tagalog-dubbed version of his romantic comedy drama, ‘My Name Is Kim Sam Soon.’

‘Simple. Smart Ako.’

In Smart’s latest TV commercial, Hyun Bin rides a sports car and zooms past the city streets – a fitting reference to the blazing speeds by which Filipinos can enjoy their daily dose of entertainment powered by Smart LTE and Giga Promos. The ad strongly concludes with Hyun Bin delivering Smart’s new tagline in Filipino, “Simple. Smart Ako.”

“'Simple. Smart Ako' sums up our company’s approach all this time to make amazing technology available, and more importantly, simple for every Filipino,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.

Smart draws from its history of innovating the simple things that are life-changing – from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to democratizing mobile Internet along with its massive 3G and 4G network expansion.

“We are embracing our role as a digital lifestyle enabler that keeps innovating to make the life our customers simpler. Now that the world becomes more and more complicated, we believe that what matters most in life are the simplest things,” Panlilio adds.

Country’s fastest mobile data network

Smart’s new campaign follows a string of awards from third-party mobile analytics firms that recognize Smart as the country’s fastest mobile data network.

Ookla, the global leader in internet testing and analysis, cited Smart as The Philippines’ Speedtest Awards Winner for mobile network speed during Q1-Q4 2019. To win this award, Smart achieved a Speed Score™ of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.

On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report* for the Philippines that Smart remained ahead of competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.

Giga Life for everyone

These citations are a result of the continuous network expansion and upgrade of Smart on its mobile data network, which now supports a wide range of Giga Promos catering to the different passions and needs of customers.

Smart offers Giga Video for subscribers who want to binge-watch the latest K-dramas, online shows and series, and Giga Stories for those who love sharing their experiences with friends and loved ones on social media.

Smart also offers Giga Games for avid mobile gamers, and Giga Music for those who want their daily dose of tunes and podcasts, and Giga Work for easy access to a wide range of productivity apps to make work and school life simpler and more convenient.

Smart customers can register to Giga promos by simply dialing *123#.

Know more about Smart’s promos and services by following Smart’s official accounts on Facebook at www.fb.com/SmartCommunications, Twitter and Instagram at @LiveSmart.