Get App-dated! Make the Most Out of your Lazada Shopping Experience in time for the 6th Birthday Sale

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MANILA, PHILIPPINES – Have you fully mastered your online shopping skills? Millions of shoppers go to Lazada daily to checkout their amazing deals. Aside from saving time, shoppers have now used it to kill time making Lazada a go-to place for some retail therapy. This has generated a new form of shopping​: mobile snack shopping. It is inspired by customers’ interest to discover and consume multiple pieces of bite sized content which customers have now applied to shopping. Shoppers now snack on content in the same way they browse for good deals: one scroll at a time.

Lazada’s birthday sale is set from April 25 to 27 and customers are expected to flood the app to get hold of this year’s jaw-dropping deals. Here are tips on how to make the most of your shopping experience: 

• Keep your Lazada app updated. It is a MUST to have the latest version of the Lazada shopping app. The latest 6.6.3 version launched an intuitive interface which allows shoppers to enjoy a more personalized shopping experience. Products, brands and categories now appear based on the user’s shopping behaviour and preference. Search filters, collections, and flash sales have also been improved to give each shopper an easier, more seamless experience.  

• Visit the Daily Promotions tab. Aside from the big campaigns on the homepage carousel, bigger and better discounts and promos now await customers. Check out the storewide sales of your favorite brands or special vouchers from your trusted sellers. Don’t forget to get a sneak peek of Lazada’s unique and affordable international assortment. You'll never know what you can find!

• Check what’s new on Social Media. Supplement your online shopping with some fun and engaging activities. Win cool prizes by joining Lazada’s Facebook, Instagram and Twitter games. Want to get first dibs on the top deals? Get it straight from your favorite celebrities on Lazada’s live streaming platforms. 

• Subscribe to Newsletters. Emails are not only for work but can also be good sources of information on what's new on Lazada. Subscribe and learn about new brand launches, big campaigns or top deals of the day. You also get a shopping voucher when you sign-up.     

Download the latest version of the Lazada mobile app to enjoy easy-peasy shopping today.  Don’t forget to prepare your wish list in time for Lazada’s big sale this coming April 25-27. 

About Lazada Group 

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. 

With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA). 

TierraBela Offers Sensible Family Home Investment in the South

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TierraBela at Eton City has given Santa Rosa City – the self-proclaimed Lion City of South Luzon – another reason to be proud as the residential property development recently began opening its lots to investors. TierraBela promises to be a worthy investment especially for families looking for a prime residential location where the environment is stress-free, yet conveniently close to a vibrant community where urban comforts and amenities thrive.

Envisioned to be a place where city meets nature with its fully-integrated township, the Italian-Mediterranean enclave makes a strong case for families who want to make the move to the South. A project of the Lucio Tan-owned Eton Properties, Tierrabela will hold an open house for interested property seekers on April 14, 2018 at the village clubhouse.

“We are currently offering our clients the opportunity to invest in lots in TierraBela. This lets them take advantage of the natural features of the land area and allows flexibility in terms of building their dream home that is close to nature, away from congested CBDs, without having to travel far for the conveniences of the city,” says Martha Herrera-Subido, Eton’s AVP for Marketing, PR and Corporate Communications.

The 8.7 hectare development boasts of generously cut lot areas averaging 323 square meters, ensuring spacious homes and generous open spaces. TierraBela’s lesser density neighborhood, cleaner air, natural light, and close to nature vibe make it an ideal family weekend getaway destination in itself.

The village features choice amenities such as fitness trails, parks, playground, picnic and barbecue areas for residents to enjoy. The village clubhouse has an adult and kiddie pool exclusively for the use of residents, basketball court, and a function hall. It provides for a safe and secure neighborhood for the young ones to play through a perimeter fence, underground utilities, and 24/7 security within the two-gated community.

With increasing urban congestion, families long for lifestyle and dining hubs close to where they live and work without having to travel far. TierraBela is fully-integrated with a township that offers diverse options in shopping, dining, leisure and entertainment – perfect for mobile families who choose to relocate and work there. The village has its own Eton City exit along the South Luzon Expressway, which makes it easier to go in and out of the village.

Eton City: TierraBela’s vibrant home

Eton City Square, a commercial strip which features over 11.5 hectares of a low-rise retail community mall with modern dining choices, retail outlets, and recreational spaces, will be launched this year. Its innovative format provides a relaxed environment for residents and visitors who want to enjoy modern-day conveniences in the comfort of the suburbs.

With a business district in the pipeline, Eton City is envisioned to be an education hub and one of the South’s relevant business districts. Its close proximity to learning institutions as well as a variety of commercial centers in Sta. Rosa, the neighborhood cultivates a favorable environment for families and businesses to grow. Eton City township is near the University of Santo Tomas Sta. Rosa campus, as well as the future campus of University of the East.

At its full development, Eton City shall feature a central business district; multi-residential enclaves from affordable to high-end; institutional centers such as schools and research firms; and commercial and retail establishments, integrated with recreational areas and parks.

Regine and Nate Alcasid, the newest Jolly Spaghetti endorsers share their most sweet-sarap moments

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“They captured our real lives!” Asia’s Songbird gushes about new Jollibee ad

Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid sing the song “I Can” together as they are welcomed on stage.

The Asia’s Songbird—Regine Velasquez-Alcasid one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six-year-old son Nate.

(From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan.

With an illustrious entertainment career spanning three decades, Regine  has done almost everything, including chart-topping singles and albums, blockbuster movies, high-rated TV shows, and sold-out concerts. 

Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.

In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.

This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. “The storyboard is so touching and very personal. It shows my different roles as Regine, but it also shows that my greatest one is being a mom, which is the most difficult yet most fulfilling role I have to play,” Regine shared.

Just like real life

Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”

Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s truetalaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.

Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits “Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.

Sweet-Sarap bonding moments

Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it.

One of their favorite bonding activities is to talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”

“We also play with toys but they’re not really toys,” Nate shared. “It’s called amenities!”

“He loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”

Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.

“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.

“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”

It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.

“The Jolly Spaghetti’s unique sweet-sarap, flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.”

Jollibee Brand Manager Kat Silvoza talks about the sweet-sarap Jolly Spaghetti and how it has delivered countless sweet-saya moments na walang katulad to thousands of Filipino families throughout the decades.

Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

HOOQ Filmmakers Guild Premieres 5 Original Asian Pilots

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HOOQ – the largest Video on Demand service in South-East Asia – recently premiered 5 original selected screenplays as pilot episodes to on the platform. This is part of the inaugural HOOQ Filmmakers Guild wherein the best of these 5 pilots will be commissioned into a full series on the platform.

The 5 pilots are: Bhak (India), Haunt Me (Singapore), How To Be A Good Girl (Singapore), Aliansi (Indonesia) and Heaven and Hell (Indonesia). The 5 were selected from over 500 submissions received by HOOQ, over a 2-month period, from all over South East Asia. They comprise a mix of genres, from sci-fi comedy to action-thriller and even supernatural-horror.

Peter Bithos, CEO of HOOQ, said, 

“We at HOOQ are so proud of the pilots, which the HOOQ Filmmakers Guild has produced. These pilots are proof of the quality of filmmakers and unique stories across Southeast Asia.It will be a very difficult decision to commission just one series! The success of the HOOQ Filmmakers Guild is just the beginning of many great things for the Guild’s filmmakers. HOOQ is committed to support the talented filmmakers across Asia in 2018 and beyond as we continue to push boundaries to develop unique stories from an Asian perspective to keep our subscribers HOOQ’d month after month!”

Launched in June 2017, the HOOQ Filmmakers Guild is an annual initiative designed to seek out film talents in Asia that have great ideas but lack the opportunity to bring them to lifeon screen.Each of the above 6 screenplays received USD 30,000 to produce the pilot episode.

The pilots will now undergo judging from 5 esteemed filmmakers from Asia, namely Indonesia’s Mouly Surya and Nicholas Saputra, Philippines’ Erik Matti, as well as Thailand’s Wasin Pokpong, and Puttipong Promasakha Na Sakolnakorn. In addition to professional judging, viewership numbers will also be taken into consideration and will also be factored in before the winner is selected.

Award-winning Filipino filmmaker and competition judge, Erik Matti, commented, “Coming in, I had high expectations for this initiative knowing that there is a vast landscape of untapped talent across Asia. True enough, my expectations were met by the sheer amount of fresh and unique talent that stepped up to the plate. And now, I can’t wait for these chosen filmmakers to finally be able showcase their work. Regardless of who wins, I have no doubt that these pilots will not disappoint”.

HOOQ’s Chief Content Officer, Jennifer Batty, said, “This is the moment we’ve all been waiting for since we embarked on this journey in 2017. As a champion of Asian original content, we knew that there was a wealth of untapped potential in our Asian markets. We are incredibly proud of this talented batch of filmmakers who have worked tirelessly to bring their singular vision to life. May the best pilot win!”

HOW TO GET HOOQ

It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ’s extensive library of Hollywood and Asian hits. Globe customers can get to try HOOQ for up to 60 days on selected mobile and broadband plans. 

Find out more and sign up today for a complimentary trial at www.hooq.tv.

Starbucks® Philippines Launches Mobile App

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Starbucks Philippines recently announced the expansion of the company’s industry-leading digital ecosystem with the launch of the Starbucks PH® App, a mobile app providing a fast and convenient payment method for customers at more than 300 stores across the market.

The first coffee retailer to offer this innovation in the Philippines, the Starbucks® PH App integrates the popular Starbucks Card payment method and My Starbucks Rewards® on customers’ mobile devices.

“We are pleased to introduce the Starbucks® PH App to our My Starbucks Rewards® customers as they earn stars and engage with Starbucks online,” said Keith Cole, head of marketing, Starbucks Philippines. “This is the latest Starbucks innovation which aims to provide an enhanced experience and meet customers’ needs in the digital space, while continuing to provide an exceptional experience in our stores.”

Extending the Third Place

A feature called “Shake to Pay” allows customers to shake their phones to bring up a barcode within the app that can be scanned to pay and redeem. The app is linked to their My Starbucks Rewards® account so balances are automatically updated whenever the app is used.

The Starbucks® PH App keeps customers in the loop, making sure they are the first to know the newest product offerings and promos. Customers are notified whenever new messages are received on the app. Starbucks® PH App users are also in for a treat as they receive special offers and event invitations straight into their app inboxes. As an added bonus, users can also share these offers with friends through email and social media accounts.

Register to a My Starbucks Rewards® account and easily track your Stars and rewards on your phone with the Starbucks® PH App. Pool your Starbucks Cards into one account and deactivate a lost Starbucks Card within the app. Users can even view past transactions and track their balance real time. A feature called “Shake to Pay” allows customers to shake their phones to bring up a barcode within the app that can be scanned to pay and redeem. The app is linked to their My Starbucks Rewards® account so balances are automatically updated whenever the app is used.

The Starbucks ® PH App also helps Starbucks lovers enjoy their favorite beverages anytime, anywhere with its store locator feature. Here, they can be directed to the nearest store along with a list of other recommendations in the vicinity as they search by store name, Starbucks Reserve® store, drive-thru store, or stores open at the moment.

The app also includes a menu of beverages, food options, packaged whole bean coffee, as well as seasonal offers and a newsfeed with the latest merchandise that Starbucks customers can easily explore.

Download the Starbucks® PH App on App Store or Google Play Store for access to a wider range of experiences and connect to an exciting network of flavors, rewards, and conveniences right at your fingertips.

Innovating our Digital Flywheel

Starbucks consistently innovates to elevate the coffee experience for its customers. When it opened its first store in the Philippines in 1997, the Starbucks Experience was born. Coffee was redefined for many Filipinos from an ordinary drink that was prepared as part of a morning routine to a perfectly handcrafted beverage, made just the way you like it.

In 2013, after years of serving delicious cups of coffee to Filipinos, the global brand changed the game once more by turning the simple act of enjoying your favorite Starbucks beverages into an even more rewarding experience with the My Starbucks Rewards® loyalty program.

With My Starbucks Rewards®, customers are able to collect Stars, redeem rewards, receive the latest updates on new products, limited-edition merchandise and exclusive events and experience convenient cashless payment with their Starbucks Cards.