May 31, 2013

Alaska Celebrates World Milk Day on June 1

Alaska Milk Corporation is on a continuing mission of providing Filipino families with superior and affordable nutrition.

Alaska, a leading milk company here celebrates the first ever World Day in the Philippines on June 1. As the known great health milk company, this provides Filipino families superior and affordable nutrition/ Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Alaska share to us some information on alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities are lined-up to celebrate and promote good health! The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area). There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm. June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k. In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.

Through the World Milk Day celebration, Alaska Milk Corporation helps encourage people across all ages to live healthy and be nutritious by making it a habit of drinking milk everyday.

The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.

DOT joins ABS-CBN’s Bantay Kalikasan's Green Initiative

Photo shows (from left) Agriculture Secretary Proceso Alcala, Tourism Secretary Ramon Jimenez, ABS-CBN president Charo Santos-Concio, ABS-CBN Foundation Inc. managing director Gina Lopez, Environment Secretary Ramon Paje and Ateneo de Manila University acting VP for Loyola schools and dean of science and engineering Evangeline Bautista during the launching of Green Initiative.

The Department of Tourism (DOT) signed a Memorandum of Agreement (MOA) last May 6, 2013, with media conglomerate ABS-CBN to launch Bantay Kalikasan’s Green Initiative.

A joint program involving ABS-CBN Foundation Incorporated’s (AFI) Bantay Kalikasan, the government, media, and academe, Green Initiative responds to protect and nourish the country’s natural biodiversity, while alleviating poverty and enriching the lives of people through various livelihood projects.

Other signatories of the MOA are the Department of Environment and Natural Resources – Protected Areas and Wildlife Bureau (DENR-PAWB) represented by Secretary of Environment and Natural Resources Ramon Paje, Secretary of Agriculture Proceso Alcala, and the Ateneo de Manila University (ADMU).

Under the MOA, each signatory is to implement strategies that are geared towards improving the quality of life in the grassroots. The DOT, for its part, is tasked to facilitate the investment of tourism infrastructure and complementary facilities through convergence projects with the Department of Public Works and Highways (DPWH), paving the way for more tourism opportunities. DOT will also take the lead in promoting the projects as prime tourist destinations in the country.

On the other hand, ABS-CBN Corp. commits to manage and ensure the media exposure of projects, with the support of Miss Earth Foundation in public relations and marketing aspects.

“My conviction is that we would not only alleviate poverty but also drive in a new paradigm of thinking, one that benefits the environment and the community,” ABS-CBN Foundation, Inc. Managing Director Gina Lopez said.

The DOT has been a long-time partner of the ABS-CBN Foundation’s Bantay Kalikasan in promoting and positioning the Philippines as a world-class ecotourism destination. Some of the joint projects in the past are the ecotourism sites of Sibuyan and Cobrador Islands in Romblon, Puerto Princesa, and Brooke’s Point in Palawan, and La Mesa Ecopark in Quezon City.

“The complex issues of climate change and biodiversity are some of the biggest challenges facing society today. Going green is no longer just a fad, no longer for a small slice of the population. Going green has rather become a necessity and lifestyle in which we all must participate for the welfare of future generations. The Philippines is uniquely positioned to lead the way, and the DOT remains supportive of programs such as the Green Initiative. With the protection of the environment as one of the major thrusts of tourism, our role in DOT is to generate positive awareness and create demand for these ecotourism destinations. Through convergence programs with partner agencies and private sector, we are working very hard so that infrastructure is built to ensure seamless travel and that sustainable practices are implemented in these areas,” Secretary of Tourism Ramon Jimenez Jr. said.

Enjoy the wonderful world with itsmorefuninthephilippines.com.

May 30, 2013

Ten finalists for the Short Film Category for the 2013 Cinemalaya Competition

The Cinemalaya Foundation has announced the finalists for the Short Film Category for the 2013 Cinemalaya Competition.

The ten finalists in the Short Film Category are:

Bakaw by Ron Segismundo

Katapusang Labok by Aiess Athina E. Alonso

Missing by Zig Madamba Dulay

Onang by Jann Eric S. Tiglao

Para kay Ama by Relyn A. Tan

Pukpok by Joaquin Adrian M. Pantaleon

Sa Wakas by Ma. Veronica Santiago

Taya by Philip Adrian Bontayam

The Houseband’s Wife by Paulo P. O’Hara

Tutob by Kissza Mari V. Campano

Bakaw is a day in the life of a child who steals at the Navotas fishport.

Katapusang Labok depicts the struggles of fishermen who must deal with environmental abuse and the effects of coral harvesting on their livelihood.

Missing tackles the subject of forced disappearances.

Onang is the classic tale of a young probinsyana who seeks her fortune in the big city.

Para kay Ama is about a young Chinese-Filipino girl who discovers she has a half-brother when she meets him on the last day of her father’s wake.

Pukpok is one adolescent’s transition to manhood as he hurdles a case characterized by excessive blood, superstition and a man with failing eyesight.

Sa Wakas is a reflection on the bond of a father and daughter tested by cultural, political and religious hypocrisy.

Taya is about a 12-year-old boy who learns to play the game of life with a new set of friends. The film highlights how traditional Filipino games reflect the realities and disparities of our society.

The Houseband’s Wife is an essay about a typical OFW family, with the OFW wife as breadwinner and the husband left in the Philippines to care for the children. Technology and the internet bridges the physical distance but shatters domestic harmony when the wife, on a Skype video call, sees a bra, not hers, hanging in the marital closet.

Tutob begins when recent bombings in the region put authorities on alert. A mysterious, strange-looking native Maranao man dressed up in Muslim attire shows up. He is tasked to fetch a package from his boss’ contact. From a rural area in the mountains, he rides his motorcycle to the city to get the package. On his way back, he is stopped at an army checkpoint. Speaking Maranao, he says he doesn’t know what’s in the package, but the Visayan-speaking soldiers don’t understand him and insist on opening it.

The short feature category finalists were selected by the Cinemalaya Selection Committee comprised of Emilio Abello, VI, Lawrence Fajardo, Nic Deocampo, Mike Sandejas and Teddy Co.

The Cinemalaya Independent Film Festival and Competition seeks to discover, encourage, and honor the cinematic works of Filipino filmmakers that boldly articulate and freely interpret the Filipino experience with fresh insight and artistic integrity. The works are narrative features that articulate Filipino identity and culture in digital format. The competition is held in three categories, the New Breed Full Length Feature, Short Feature and the Directors Showcase.

Cinemalaya 2013 will be held on July 26 – August 4 at the Cultural Center of the Philippines and Ayala Cinemas at TriNoma, Greenbelt 3, and Alabang Town Center. It is a project of the of the Cinemalaya Foundation, Inc., in partnership with the Cultural Center of the Philippines (CCP), the Film Development Council of the Philippines (FDCP) and Econolink Investments, Inc. (EEI).

Cinemalaya also features the Short Feature competition category as well as film exhibitions, seminars, conference, the Cinemalaya Film Congress, and other film-related events.

For more information, please visit www.culturalcenter.gov.ph and the CCP facebook page.

Western Digital Green Desktop 3.5-inch Hard Drives Wins Best Choice Awards

Cool and Quiet Drives Awarded for Their Innovative Energy-saving Technologies, Wide Market Acceptance and High Capacity to Meet Today’s Data Growth

WD®, a Western Digital (NASDAQ: WDC) company and world leader in storage and connected-life products, today announced that its WD Green™ desktop 3.5-inch hard drives have been awarded the COMPUTEX TAIPEI 2013 Best Choice Award in the Green ICT category.

The Best Choice Award is a technology-industry recognition of distinctive products, judged on functionality, innovation and market potential. This year the judging panel, comprised of government officials, professors, experts and journalists, received more than 400 entries.

Employing the company’s WD GreenPower Technology™, WD Green hard drives were the industry’s first drives to significantly reduce power consumption when compared to standard hard drives, and have been widely accepted globally, with more than 125 million units shipped since their introduction in 2008. In addition to consuming less power, the purpose-built drives’ power-saving technologies result in cooler and quieter operation. Available in capacities up to 3 TB, the WD Green family is designed and manufactured with lead-free, conflict-free and halogen-free materials.

“We are honored by the recognition COMPUTEX TAIPEI 2013 is giving the WD Green drives,” said Matt Rutledge, vice president of WD’s client computing business unit.

"Our customers have embraced WD Green drives for their efficiencies and cool and quiet attributes, which are a primary criteria for certain applications. From working closely with our customers, we understand their needs for purpose-built storage technologies, whether they deliver high performance or network capability, or low power consumption, like WD Green drives."

WD Green desktop hard drives will be exhibited at the Best Choice Award display area at COMPUTEX TAIPEI 2013. WD will showcase its full product portfolio, latest storage technologies and software solutions addressing thin-and-light mobile devices, cloud datacenter computing and products for the connected lifestyle at booth number L0810 in the World Trade Center Nangang Exhibition Hall.

May 29, 2013

Relive The Greatest Ever Story Told Through Superbook!

The long wait is finally over the day we"ve all been waiting for has come. Get ready to relive the greatest adventure of all time.

Superbook airs pilot episode on GMA this June. Do the names Gizmo, Chris and Joy ring a bell? Were you an avid fan of the Superbook TV series or a member of the Superkids Club? Or is it your first time to hear about Superbook? Whether you’re a first timer or a long-time fan, we've got great news for you!

The phenomenal 1980’s animation we love is back! Get ready as Christian Broadcasting Network (CBN) brings you an all-new Superbook. Once more, viewers will experience a one of kind journey with triple the excitement.

The Superbook creations aims to contribute content to children's television / online / communication landscape. As children and their parents watch Superbook episodes together, interaction and discussion will be encouraged.

Superbook episodes will higlight values and emphasize the importance of being God-fearing, morally upright, and excellent citizens.

On June 1, 2013, the new Superbook’s pilot episode “In the Beginning” will air at 7:30 a.m. on GMA 7. In addition, Superbook Classic episodes will air every Sunday, starting June 2 at 7:30 a.m. also on GMA.

What started as an animated Bible series for children in Japan is now a world-class animation production. Since its first airing in Japan, the Superbook series has now been broadcasted in over 106 countries, translated into 43 languages and has been viewed by over a half billion people.

And to keep up with today’s new storytelling technology, the original series has been improved to match this media-savvy generation. To address this challenge, CBN, together with top Hollywood producers, animators, and directors, put their minds together and as a result: a relived, reinvented, and reimagined Superbook.

“Our goal is not only to produce a child-friendly program, but more importantly, a child-focused show for this generation to digest. Superbook aims to capture the hearts of the children of today. In addition, even the parents will enjoy and learn from it. It’s a perfect bonding activity for families,” says Icko Gonzalez, Superbook Project Head in the Philippines.

As Gonzalez puts it, “The new Superbook is for the NOW generation.”

So are you ready to experience the greatest adventure ever written and told? Mark your calendars, save the date and spread the news.