Mega Sardines Launches 6th National Sardines Month with Aid for Typhoon-Hit Communities in Albay

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Mega Sardines, one of the top brands of Mega Prime Foods Inc. (MPFI), kicks off this year’s National Sardines Month with a heartfelt initiative to assist communities affected by Typhoon Kristine. The effort, which includes the distribution of hot meals to hardest-hit barangays, has reached over 1,500 individuals across various areas in Albay.

National Sardines Month highlights sardines as a staple source of nutrition for Filipino families, reinforcing Mega Sardines' commitment to accessible, quality food as the #1 sardines brand in the country. Through these efforts, the brand aims to uplift communities and show solidarity with those affected by natural disasters, underscoring its dedication to supporting Filipino health and well-being in meaningful ways.

Recognizing the urgent needs of families impacted by the typhoon, Mega Sardines, distributed by Mega Prime Foods Inc. (MPFI), has mobilized resources to provide essential food relief, including their nutritious and affordable sardine products, to help sustain these communities in recovery.

MPFI has extended support to 1,500 people in some of the hardest-hit areas in Albay. The aid covers 500 in Libon, 300 in Lapu-Lapu, Legaspi, and 700 in Taysan, Legaspi. Additionally, MPFI donated 2,000 Mega Sardines products through JCI Bicol to further assist typhoon-stricken families.

“As Filipinos come together to rebuild after Typhoon Kristine, Mega Prime Foods is here to help communities move forward,” said Mark Henry Camacho, Senior Brand Manager. “We understand the challenges Albay is facing, and we hope these resources provide a measure of relief as Bicolanos work toward recovery.”

Mega Prime Foods begins National Sardines Month with a focused effort to support communities impacted by Typhoon Kristine in Albay. The efforts included the provision of hot meals for Bgy. Lapu-Lapu.

Upcoming National Sardines Month Events Across the Country

Mega Sardines will also bring National Sardines Month initiatives to other parts of the country, including Cebu, Davao, Tuguegarao, and Metro Manila. Each event will be an opportunity to reinforce the brand’s dedication to Filipino communities and provide support and solidarity through practical assistance.

For more information about Mega Sardines and its products, visit megaprimefoods.com.ph or shop on its official stores in Shopee, Lazada and Tiktok Shop.

SM Development Corporation Celebrates 20th Anniversary

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SM Development Corporation (SMDC) celebrates 20 years of excellence in real estate with a grand three-day trade show at the MOA Music Hall from November 22 to 24, 2024. This immersive event invites media to experience The Good Life in an SMDC community. Through a guided walkthrough of an SMDC property, guests explore its exceptional features – from the grand lobby and hotel-like lounges to the wide, open spaces, expansive amenities, commercial strips and the vibrant community that make SMDC living truly unique.

L-R: Carlo Alampay, VP and Head of Regulatory Affairs (SMDC), Marking Que, SVP and Head of Customer Support (SMDC), Gen Bernard Yang (SPD NCR), Grace Evangeline Sta. Ana, EVP and Head of Core Operations and Project Development (SMDC), Jessica Bianca Sy, VP and Head of Design, Innovation and Strategy (SMDC)

The event offers an exciting opportunity to experience the innovations, history, and future vision of SMDC through interactive walkthroughs, inspiring talks, star-studded performances, and exclusive deals.

This anniversary marks two decades of transforming the real estate landscape with sustainable and community-driven living solutions.

SMDC unveiled a rebranding program to usher its 20th year anniversary

Jessica Sy, project director of SMDC and the daughter of SMDC Chairman Henry Sy, Jr, said in her speech during the program that SMDC will not rest on its laurels but continue to “innovate, to keep improving, and to make sure SMDC communities remain places where every Filipino can build a bright future.”

In the past 20 years, Sy said SMDC had not only the homes it built but also nurtured the communities and the lives it helped it had changed. “That’s what the good life is all about—creating spaces where people feel like they truly belong, where they can build their dreams. I hope you saw how important you all are in that process,” she said.

Sy said also paid tribute to the people who joined SMDC in building the dream homes of Filipinos.

“From the designers who craft spaces that inspire, to the property managers who make our communities feel warm and welcoming, to the support teams who work behind the scenes, and, of course, to the sellers and residents who bring these communities to life—you are the reason we are here today.”

Sy described the last 20 years of the SMDC as a collective effort and shared journed filled with the dedication, passion, and resilience of an incredible team. Further, she said the SMDC team didn’t just built homes to shelter people but provide venues where friendships bloom, where families thrive, and where neighbors become like family. “This is the true heart of SMDC, and it’s why we’re so proud of the homes and communities we’ve created. ”

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SMDC at a Glance SM Development Corporation is the residential arm of SM Prime, one of Southeast Asia’s largest integrated property developers. Known as the "Home of The Good Guys," SMDC is dedicated to developing inclusive and sustainable communities that connect people to progress. Its residential projects are strategically located near SM malls, transport hubs, and key business districts, ensuring residents have convenient access to life's essentials. As a wholly owned subsidiary of SM Prime, SMDC integrates its developments with the broader SM ecosystem, enhancing the quality of life for its residents and supporting economic growth and urban connectivity. SMDC's commitment to sustainability is reflected in its focus on efficient land use, green spaces, and energy-efficient building practices, aimed at creating communities that are both livable and environmentally responsible.

SMDC has been transforming the Philippine real estate market since delivering its first residential development, Chateau Elysee in Paranaque, in 2004. With a focus on developing sustainable urban communities, SMDC’s properties combine modern living with resort-style amenities, creating spaces where residents live, work, and play.