PH to host major travel trade shows and conferences in September

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PH to host major travel trade shows and conferences in September

The Philippines is set to host the country’s biggest and most important travel trade event next month – the Philippine Travel Exchange (PHITEX). Organized by the Tourism Promotions Board (TPB) in line with its Visit the Philippines Year (VPY) 2015 campaign, this year’s PHITEX will include a 2-day, power-packed conference on general tourism and MICE marketing. It is expected to bring together the different stakeholders in the tourism industry and endorse the country as an ideal destination for various international and high-level business and economic meetings.

“The tourism industry has made so much growth this year with the number of international tourist arrivals increasing by 8.15% since the start of the VPY20125 campaign last January. This is also complimented by the boost in the local tourism scene. With this, it only proves that with enough support from the government and cooperation from the different stakeholders, the tourism industry can grow and compete in the international travel market,” shares TPB Chief Operating Officer Domingo Ramon Enerio III.

TPB Chief Operating Officer Domingo Ramon Enerio III

Kick-starting the events is MICECON, the country’s largest assembly of local stakeholders in Meetings, Incentive travel, Conventions, and Events/Exhibitions (MICE) industry, including hotel and resort owners, tour operators and decision-makers in the hospitality sector. Taking place on September 1-2 at the Manila Marriott Hotel, the two-day conference will showcase new developments, establishments and products in the country as well as advance its capabilities in targeting and handling the MICE market.

MICECON will be followed by the 14th PHITEX, which will be held on September 3 at the same venue. An annual leading marketing congress in the country, the PHITEX aims to strengthen the country’s brand image and encourage the participants to promote affordable and competitive tourism packages. International buyers from Asia, the US, Europe, and other parts of the world will be attending to meet and network with local sellers. Delegates will likewise be composed of MICE industry leaders will discuss global trends in travel, tourism and marketing innovations. 

Highlighting PHITEX 2015 are the TRAVEX sessions, which are exclusive business-to-business appointment meetings between Philippine sellers and foreign buyers. These sessions will not only showcase the country’s most competitive MICE and leisure products and services but will also provide foreign buyers the opportunity to experience the fun and exciting post tours to main Philippine attractions and destinations.

Culminating this week-long event is the 26th Philippine Travel Mart (PTM) on September 4-6 to be held at SMX Convention Center. Organized by the Philippine Tour Operators Association (PHILTOA), PTM is considered to be one of the major travel trade exhibitions in the promotion and marketing of domestic and inbound tourism. The event will attract buyers from all over the world as it presents the best and most affordable tour packages in the country.

“With the upcoming PHITEX, MICECON and PTM, we will once again prove that the Philippines is truly an important destination for international tourists, as well as sustain the success and growth of the tourism industry beyond VPY 2015,” adds Enerio.

#ChampionPh : Robi Domingo hosts “Tapatan” with Queen of Philippine Cinema Miss Susan Roces

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Champion event  host celebrity Robi Domingo asked the media and guests "What exactly does “tapat” mean? "

This was the question posted by Champion Detergent in a “Tapatan with Ms. Susan Roces” held last August 18, 2015 at the EDSA Shangri-La Hotel.

People said it means "Loyal", "Sincere" or "Honest", one answered "Committment". Although people define it differently, what holds true across these definitions is that the intent always remains pure and honest – and this transcends both individuals and generations.

Just as “tapat” has been relevant before, it remains relevant even today and especially among today’s youth. And it is this value of katapatan that is shared strongly between Champion Detergent and its long-time brand endorser, Ms. Susan Roces.

The icon, veteran actress, the undisputed Queen of Philippine Cinema, Ms. Susan Roces, who was the perfect speaker for the event, talked about her own views on “katapatan” and how important it is in today’s modern world, especially with the younger generation.

And there was no better person to talk about this topic than veteran actress Ms. Susan Roces known for always delivering top rate performances and setting the standard upon which young actresses today are measured. 

Her new Champion TV commercial, which was also launched on the same day, asked the question, “Ang katapatan, mahalaga pa rin ba sa kabataan?” By the end of the 30-seconder, we are assured that “katapatan” remains a core value in the Filipino youth. The younger generation still finds it important to be true to one’s self, fight every battle fair and square, and do the best in every job even when nobody’s looking.

We are also assured that “katapatan” remains “uso” and relevant despite the influences of the modern age. In fact, manifestations of “tapat” manage to resurface time and again among millenials -- in their conversations and in social media. Reaffirming Champion’s belief that “tapat” truly is enduring across generations.

With the tagline, “Tapat po sa inyo,” Champion Detergent hopes to inspire every Filipino to perform every task with honesty and integrity. In the same way that the brand is constantly motivated by its belief in doing the right thing, thereby enabling Filipinas to have cleaner homes and better lives via products with uncompromised quality that they deserve.

Indeed, a Tapatan with the generous and inspirational Susan Roces was a tremendous event that truly upheld Champion Detergent’s principles, further proving what we Filipinos already know about the brand – “Tapat po sa inyo.”

For more information visit the Champion Detergent website at http://championclean.com.ph

Product details of Kata i4 32GB (Black)

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Making Life Easy with Kata.

Product details of Kata i4 32GB (Black)Experience optimum performance with infinite possibilities with the Kata i4 smartphone--an amazingly slim mobile that you can slip right into your pocket or office bag. Crafted with an unbeatable combination of a super slim, premium gadget with a solid but light weight built, the Kata i4 suits your stylish lifestyle. 

You should not settle for less. Instead, find a companion that can keep up with your fast-changing lifestyle. With that, you need a phone that tops your list in terms of durability, functionality, and style. 

5.0-inch Super HD Display

Enjoy great viewing experience with its 5-inch IPS HD Display which lets you browse the Internet and play games in bright colors and super clear graphics.

1.7GHz Octa Core Processor

Experience ultra-speed data processing with its MTK 6592 Octa Core 1.7GHz which lets you enjoy multiple apps simultaneously.

2GB RAM + 32GB Storage

Take advantage of its massive space with its 32GB internal storage and stock up your enormous amount of files and applications.

16MP + 8MP Camera

Capture precious moments with 16MP rear and 8MP front camera that assures perfect photos and high-quality videos.

5” Super HD Display

Find out what premium really feels like with its ultra slim design and 5” display that is sure to keep you staring at it with your eyes. It also offers you the best quality surface when you're playing games, surfing the net or watching videos. 

1.7GHz Octacore Processor

Powered with the latest and powerful 1.7GHz Octacore chipset, enjoy its outstandingly fast and smooth user experience along with its improved functionality. The Kata i4 provides seamless performance that takes lags and shut downs out of its vocabulary. 

16MP Rear Camera. 8MP Front Camera

Enrich your camera experience and look back at your most cherished photos and videos taken with its 8MP front camera and 16MP back camera. You can capture stunning stills and take them anywhere with you. 

2GB Internal Storage

Keep any of your files, photos and videos with its dependable 2GB internal memory. You can even extend your favorites because of its expandable microSD up to 32GB.

To safeguard your smartphone from bumps and scratches, browse through the Mobiles & Tablets Section and pick a leather case for your i4. Investing on such accessories can significantly lengthen your phone's durability. You can also pair your Kata i4 with a power bank of your choice to let you stay connected all day long.

Painting a better future for students of Taguig

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Many public schools in the Philippines require constant maintenance, owing mostly to the torrential rains and high humidity brought about by local weather. This makes their upkeep a race against nature. 

While some school buildings may have lost their sheen, it takes a bit of help to make them look bright and conducive to learning.

Taguig National High School is an example of such an institution. Through the DepEd’s “Brigada Eskwela” program, Philam Life Foundation has recently repainted and turned over a brand new-looking building to the school, which currently educates about 2,000 students in its K-12 program. The Math building includes eight newly-repainted classrooms, complete with about 40 desks and a blackboard for each classroom.

Philam Foundation KaAkbay volunteers and Taguig National High School volunteers worked hand in hand to repaint the building including some areas of the school. 

Following the activity, Philam Life’s newly-elected CEO Axel Bromley expressed his heartfelt thanks to all the volunteers. “As you know, our corporate headquarters is located in Taguig, so we were doubly inspired to do our part to help this community,” he explained. “I believe that one of the best forms of community service is educational support, so I am truly honored to be a part of this initiative. Moreover, it was amazing to see Filipino bayanihan in action,” Bromley further enthused. 

In addition, Philam Foundation also donated a 3-classroom building to Taguig National High School under its Philam Paaralan Program. The Foundation has donated over 80 classrooms across the country since it started the program in 2011. 

Philam Foundation is the CSR arm of Philam Life, the country’s premier life insurance company. As part of the AIA group of companies, Philam Life began its commitment to reach out to communities in need, with a special program dedicated to the Philippine public school system through the Philam Paaralan program. 

For more information about Philam Foundation or to volunteer for their programs, please email philamfoundation@aia.com

Teens with mysterious eye powers fight evil in newest series from Animax

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A 12-episode anime series, Mekakucity Actors is produced by Shaft in collaboration with Aniplex of America and 1st PLACE. Based on Jin’s Kagerou Project, the series is directed by Akiyuki Shinbo.

After living in solitude for years, a NEET named Shintaro is led back into the outside world by a mysterious female character who infiltrates his computer and causes a breakdown. Desperate to fix his beloved computer, he heads to a department store and in one fateful moment he is thrown into a life of action and crime-fighting adventure.

A group of criminals break in and hold shoppers hostage. Among the crowd happens to be a group of teenagers who call themselves “Mekakushi Dan” (or the Blindfold Gang). Wielding powers using their eyes, they are able to stop the criminals from carrying out their evil plans and force Shintaro to join them.

Witness how this young man adjusts and flourishes in his new life this August in Animax. 

Mekakucity Actors premieres August 18 at 10pm, Mon – Tues, two episodes back to back, first and exclusively on Animax Asia.

Animax is seen on SKYCable Channel 46, Cignal Digital TV Channel 34 and Dream Channel 7.

About Animax Asia

Launched on 1 January 2004, Animax is Asia’s first channel brand specializing in Japanese animation – anime. Animax offers a wide variety of anime programs from across the most popular genres including action, romance, horror, supernatural, sci-fi, comedy and slice-of-life.

Animax is home to some of the biggest anime titles in the world that enjoy great following across the region. In addition, the channel created TV history in April 2009 by becoming the world’s first regional broadcaster to air an anime series at the same time as Japan and followed that with six other simulcast anime series. Currently reaching 40 million viewers in 46 million homes across 17 markets in Asia, Animax aims to offer anime programming for everyone.

Beyond television screens, Animax also actively engages its audiences at local events, including its signature Animax Carnival that has rolled out in Malaysia, the Philippines, and Taiwan. See www.animax-asia.com for more.