TPB hosts Pasasalamat 2024, an Exclusive Media and Influencers Appreciation Day

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The Tourism Promotions Board (TPB) Philippines organized a one-of-a-kind Thanksgiving event for its media partners and content creators on 18 January 2024 at the BGC Immersive Exhibit in Taguig City, an event dedicated to expressing gratitude for their unwavering support of the tourism industry and their attendance and coverage of TPB events throughout the year.

Photo from Tourism Promotions Board Philippines

Guests witnessed an immersive experience of the country’s tourism campaign “Love the Philippines” from a tableau of cultural performances from Luzon, Visayas, and Mindanao to a visual-auditory 180-degree experience with the Philippine Virtual Tours. The main hall had a 360-degree immersive screen, showing a vibrant and interactive presentation of TPB Chief Operating Officer Maria Margarita Montemayor-Nograles on the agency’s 2023 achievements and upcoming programs.

“The keys to any successful endeavor are strong partnerships and collaboration. We hope that we can continue to count on your support as we promote our beautiful country together. Thank you for being part of our 2023 journey and we look forward to sharing more of our country’s amazing stories so we can show the world all the reasons to see and love the Philippines,” said TPB COO Nograles.

Department of Tourism (DOT) Secretary Christina Garcia Frasco, in her keynote remarks, lauded Nograles’ exemplary leadership in tourism promotions towards the agency’s outstanding achievements in 2023. She also emphasized the crucial role of the media and social media in promoting the country’s tourism brand and recognized their power to disseminate positive news about the country. She underscored how influencers play a vital role in destination marketing, inspiring travelers worldwide to explore both renowned and lesser-known tourist destinations.

In attendance were esteemed guests including DOT Undersecretary Ferdinand Jumapao, media, influencers, content creators, and travel bloggers. The Ramon Obusan Folkloric Group also delivered a lively performance in the immersive halls.

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About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) is dedicated to promoting the Philippines both domestically and internationally as a world-class tourism and MICE (Meetings, Incentives, Conferences, Exhibitions) destination. TPB collaborates closely with private and public stakeholders to provide an exceptional, high-value experience for visitors, contributing significantly to increased tourist arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.

Philippine stint at Tourism Expo Japan 2023 reaches PHP297 million in sales

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Osaka, Japan – The Philippines’ participation at Tourism Expo Japan (TEJ) 2023 garnered impressive negotiated sales leads amounting to around PHP297,833,650.00 during its four-day run on 26-29 October 2023 at INTEX Osaka, Japan.

Through the Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT) Osaka, the country’s delegation at TEJ sustained its strong presence in Japan's largest and most prestigious travel event, while also offering a platform for Philippine travel and tour suppliers to connect with Japanese counterparts and engage with stakeholders and consumers from around the world.

“Our commitment to participate annually in Tourism Expo Japan shows how much the Philippines values our partnership with the Japan travel trade industry. The remarkable number of negotiated sales leads in this year’s participation demonstrates our promotional efforts coming to life and evinces the developments we have being doing to grow Japan as one of the leading source markets of the Philippines,” said TPB Philippines’ Chief Operating Officer, Maria Margarita Montemayor Nograles.

Organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and Japan National Tourism Organization (JNTO), the event drew over 148,000 visitors and was participated by 70 countries/regions including the Philippines, and 1,275 companies and organizations.

With the theme “Open the Door to the Future”, the expo featured the future of Japan's diverse tourism offerings in the aftermath of the pandemic. The event started with business-to-business meetings to strengthen partnerships among tourism industry practitioners. The expo site formally opened on October 28, allowing visitors to explore and experience tourism products from various suppliers.

The Philippine booth presented Cebu, Palawan, Batangas, Bohol, Boracay, and Manila's culture, adventure, wellness, and gastronomy offerings.

The country’s delegation consisted of 10 stakeholders namely, Attic Tours Phils., Inc., Bohol Beach Club, Cebu Pacific Air, Earth Explorers Travel and Tours. Hotel 101 Group, Philippine Airlines Inc., Philippine Retirement Authority (PRA), Subic Bay Metropolitan Authority (SBMA), The Bellevue Hotels & Resorts, and The Manila Hotel. Kaulayaw Coffee and Destileria Limtuaco Inc. were also present at the Philippine pavilion to showcase the country's coffee and liquor.

The 12th Regional Travel Fair Heads North For A Three-Day Event in Ilocos

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The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), will hold the 12th Regional Travel Fair (RTF) in the Ilocos region. Businesses and consumers can discover the best that the region offers, as the event takes place from October 13 to 15, 2023.

The RTF is one of the signature events of the TPB being held in different parts of the country to give host regions an opportunity to present their rich local culture and their unique tourism offerings to the public.

“The 12th Regional Travel Fair is a great opportunity for people to learn what there is to love about the Ilocos region. Through this fair, both businesses and consumers can discover the unique attractions awaiting them in the northwestern part of our country. I’d like to invite everyone to join us at this significant tourism event, so that we can discover and explore the different sides of Ilocos,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

The first day of the event will be an onsite Business-to-Business session with at least 50 local buyers and 70 sellers/exhibitors. This B2B session is a platform that provides an opportunity for both buyers and sellers to develop travel-related business operations and expand their business networks in the region. The buyers and sellers will also participate in a post-event tour that aims to keep them up to date with the different attractions that can be found in Ilocos Norte, Ilocos Sur, La Union, and Pangasinan.

A two-day Business-to-Consumer (B2C) fair will also be conducted at Robinsons Laoag to allow interested local consumers to purchase tourism offerings. The public can get discounted domestic tour packages, airline tickets, accommodation, and other tourism-related products and services. On top of that, this fair will feature exciting activities that can ignite one’s interest in the Ilocos region, such as product demonstrations of local artisans, samples of local cuisine, live selling of products, and educational interviews.

TPB COO Maria Margarita Montemayor Nograles further stated that, “The Ilocos region deserves the spotlight for the 12th Regional Travel Fair because it is rich with well-preserved historical sites and pristine nature attractions.”

Ilocos Norte offers majestic sand dunes for adventurous travelers, while San Juan in La Union serves as a surfers’ paradise in Luzon. On the other hand, Vigan City in Ilocos Sur takes tourists back into the past through its Spanish colonial architecture. Pangasinan also wows travelers with its centuries-old churches and white-sand beaches.

Discover all the things that will make you love the Ilocos region by joining the 12th Regional Travel Fair. Great travel deals await you at the fair, so register now at https://rtf.tpb.gov.ph/!

TPB wins “Best NTO” in TTG Travel Awards 2023

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The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), was recognized as the Best National Tourism Organization (NTO) during the 32nd TTG Travel Awards ceremony and gala dinner in Bangkok, Thailand last 28 September 2023.

In accepting the award, TPB’s Chief Operating Officer (COO), Maria Margarita Montemayor Nograles, expressed her gratitude to all members of the institution as well as its various tourism stakeholders, partners, and organizations for their participation and support of TPB’s tourism projects and initiatives.

Tourism Promotions Board Chief Operating Officer Maria Margarita Montemayor Nograles accepts the Best National Tourism Organization (NTO) award with Mr. Pierre Quek, Publisher of TTG Asia Media and Serene Foo, Editor Content Lab, TTG Asia Media.

“We receive this award with a deep sense of gratitude and pride for our organization and our beloved country, The Philippines. Your votes have honored us and reaffirmed our commitment to excellence and your support is the cornerstone of our mission to elevate the Philippines as a world-class destination for leisure, MICE, and investment,” TPB COO Nograles declared. “Know that this award only motivates us to work even harder for our shared goals ensuring that every traveler experiences the Philippines at its very best.”

Taking the opportunity to highlight TPB’s top priorities, Nograles mentioned that the country has the finest products and services to offer to travelers from around the world and the agency’s commitment lies in both skillfully and genuinely showcasing the Philippines’ beauty through its people, culture, natural resources, and destinations.

To date, TPB has actively organized, participated in, and supported various projects nationwide and across the globe generating over Php3.9B combined sales leads and Php654.7M media value in country promotions.

Maria Margarita Montemayor Nograles, the COO of the Tourism Promotions Board Philippines holding the award for the Best National Tourism Organization at the 32nd TTG Travel Awards 2023.

Nograles encouraged fellow Filipinos to embrace their own cultural heritage and locally crafted products, drawing inspiration from the wonders and achievements that echo the nation's rich heritage, exceptional creativity, and unparalleled resourcefulness.

Over the past decade, the Philippines has earned several notable accolades from the esteemed award-giving body, including the Best Marketing & Relationship Effort in 2015. Last year, the country was awarded the Best Destination of the Year for the second time after being granted the same title in 2014.

At the 32nd TTG Travel Awards 2023 in Bangkok, Thailand. (L-R): Mr. Michael Henssler of Centara, Mr. Puripan Bunnag of Thailand Convention and Exhibition Bureau (TCEB), Ms. Parichart Boonclai of Tourism Authority of Thailand (TAT), Mr. Darren Ng of TTG Asia Media, H.E. Millicent Cruz Paredes, Ambassador of the Republic of the Philippines in Thailand, Ms. Supatra Chirathivat of Centara, COO Maria Margarita Montemayor Nograles of Tourism Promotions Board (TPB), Mr. Vincent U of The Macau Trade and Investment Promotion Institute (IPIM), Mr. Korakot Chatasingha of Thai Airways (TG), Mr. Kittiphong Sansomboon of Thai Airways (TG) and Mr. Michael Chow of TTG Asia.

TPB COO Maria Margarita Montemayor Nograles with her TPB family showing their deepest gratitude for winning the Best National Tourism Organization at the 32nd TTG Travel Awards.

The TTG Travel Awards, an established annual awards ceremony renowned for celebrating excellence in the travel industry across the Asia-Pacific region, draws the attendance of the industry’s most acclaimed personalities who pioneer proactive steps and initiatives to develop the tourism trade.

TPB’s PHITEX program wins National Tourism Initiative of the Year

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The Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), was recently honored with the National Tourism Initiative of the Year-Philippines award in recognition of its conduct of the 2022 Philippine Travel Exchange (PHITEX), the country's largest government-organized travel trade event. The Gov Media Awards, presented by Gov Media Magazine and held in Singapore, recognizes the most outstanding government projects and initiatives in the Asia Pacific region. This year’s entries were evaluated by an elite panel of experts, including leaders from World Bank and ADB.

Philippine Department of Tourism Secretary Christina Garcia Frasco and Tourism Promotions Board COO Maria Margarita Montemayor Nograles during the Philippine Travel Exchange (PHITEX) 2022

"We are one with the TPB in appreciation of this international recognition for PHITEX, which reflects the successful collaboration of government and the private sector under the shared tourism governance envisioned by the Marcos Administration," Tourism Secretary Christina Garcia Frasco, who is also Chairman of the TPB Board said on the award received by the DOT's marketing arm.

“This recognition is an honor for us at the Tourism Promotions Board Philippines and is a triumph that we dedicate to all tourism stakeholders who continually work hard to contribute to the growth of the tourism industry and economy. This will only spur us in our commitment to making the Philippines a tourism powerhouse in Asia,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

Gov Media stated that TPB’s remarkable organization of PHITEX was lauded for its role in promoting responsible tourism and driving growth in the Philippine tourism industry. The projects awarded serve as catalysts for transformative change and have significant implications for the well-being of billions of people living in Asia and beyond.

Since its establishment in 1996, PHITEX has played a vital role in fostering business partnerships and showcasing the diverse array of Philippine tourism destinations. In 2022, PHITEX adopted the theme "Embracing Responsible Tourism" to emphasize the significance of safe, smart, and sustainable travel practices. Despite the challenges posed by the COVID-19 pandemic, PHITEX successfully hosted over 116 foreign buyers, comprised of 53 physical attendees and 63 virtual participants from 32 countries that actively participated with 206 Philippine sellers composed of 96 physical attendees and 110 virtual participants during the Travel Exchange (TRAVEX).

Said participants represented travel agencies, tour operators, hotels and resorts, MICE operators, and airlines. Key markets such as Korea, Malaysia, and China were well-represented, with 77% of buyers coming from source markets and 39% from opportunity markets.

The fruitful discussions in TRAVEX generated an estimated revenue of Php 190,143,651.00 (US$3.496m) based on the sales lead forms submitted by the Philippine sellers.

TPB has announced that the next PHITEX will be held in September this year in Cebu. This year's event will feature a two-day Face-to-Face Travel Exchange (TRAVEX), PHITEX Educational Program (PEP), and Pre and Post-Event Tours for Buyers, targeting quality buyers and sellers.

11th Regional Travel Fair surpasses pre-pandemic performance, hits over PHP 110M in sales

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The 11th Regional Travel Fair, organized by the Tourism Promotions Board (TPB) Philippines, made a triumphant return to full onsite event since the COVID-19 pandemic, generating over PHP 110 million in actual and negotiated sales during its three-day event at the SM Seaside City Cebu from 21-23 July 2023. This surpassed the previous RTF sales figure by 32.97%.

Tourism Promotions Board (TPB) Philippines’ 11th Regional Travel Fair hits over P110 million actual and negotiated sales. Photo by Marky Ramone Go.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles expressed her elation over the resounding success of this year’s RTF, “We are thrilled to witness the overwhelming response and enthusiasm from exhibitors and visitors during the Regional Travel Fair. The outstanding sales leads signal a bright future for the tourism industry in the post-pandemic era and reaffirm travelers’ confidence in the safety of their travels.”

Present during the event were TPB COO Maria Margarita Montemayor Nograles, Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano, Intramuros Administrator Atty. Joan Padilla, Assistant Secretary Rica Bueno, DOT Calabarzon Regional Director Marites Castro, Director Judilyn Quiachon of the Tourism Coordination and Regional Operations, Cebu City Mayor Michael Lopez Rama, TPB Deputy Chief Operations Officer for Marketing and Promotions Atty. Charles Aames Bautista, and TPB Domestic Promotions Department Manager Teresita Landan.

The event was also attended by social media personalities Chuck Aquino and Joe Abad, popularly known as Chuck and Joe, and Marie Field Faith.

Lumad Basakanon's vibrant cultural performance wowed the crowd at the 11th Regional Travel Fair at SM Seaside City Cebu. Photo by Marky Ramone Go.

Aerial view of St. Michael the Archangel Parish Church, popularly known as Argao Church in Cebu. Photo by Marky Ramone Go.

TPB's Regional Travel Fair in Cebu offers participants an immersive experience of Southern Cebu's culture and culinary offerings. Photo by Marky Ramone Go.

With the theme #VisitCentralVisayas, the annual trade fair provided a platform for over 70 exhibitors nationwide to participate in the event. Industry professionals took the opportunity to share emerging trends and best practices, innovate travel-related business operations, and expand networks through its engaging Business-to-Business (B2B) sessions. Tourism offices from Central Visayas, including the Province of Cebu, Cebu City, Lapu-Lapu City, Siquijor, Boho, and Negros Oriental presented their tourism product updates during the B2B session.

The fair also opened its doors to enthusiastic travelers during its two-day Business-to-Consumer (B2C) session held on July 22-23. Among the offerings were discounted tour packages to famous and emerging local destinations, airline tickets, accommodation, delicacies, and pasalubong items.

“We desire and aim to play a major role in shaping the future of tourism by creating a one-stop shop venue for industry collaboration and partnerships,” said Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano who delivered a keynote speech at the event on behalf of Tourism Secretary Christina Garcia Frasco.

Meanwhile, TPB members, industry stakeholders, influencers, and media partners were also treated to a post-tour trip to the heritage towns of Argao and Carcar for an immersive experience of southern Cebu’s culture and culinary offerings.

The RTF was made possible with the support of the Department of Tourism Region VII, Provincial Government of Cebu, and City Government of Cebu. The event was also sponsored by partners from the private sector – SM Seaside City, 2GO, Jpark Island, Cebu Pacific, Air Asia, Philippine Airlines, NUSTAR, Fili Hotel, CAVA, Bluewater Maribago Mactan, and Marco Polo Cebu.

TPB anticipates an even bigger and better Regional Travel Fair slated in October this year in Ilocos Region.

MICECON 2023 highlights Davao as key MICE destination

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Located in the southern part of the Philippines and the center for development in Mindanao, Davao City is hosting this year’s MICECON once again after 10 years. The conference is deemed as an effective way to restart and boost economic and tourism activities, not only in the Davao region but also the rest of the Philippines and the world.

The Department of Tourism (DOT) through the Tourism Promotions Board Philippines (TPB) and the City Government of Davao spearheads the M.I.C.E Conference (MICECON), the largest gathering of Meetings, Incentive Travel, Conventions and Exhibitions (MICE) professionals in the country to be held on March 1 to 3 at the SMX Convention Center in SM Lanang Premier.

“Davao’s hosting of the MICECON will provide a tremendous boost to the city’s tourism industry and a huge step towards its own vision of making Davao a preferred MICE destination not only in the Philippines but in Asia”, said TPB COO Maria Margarita Montemayor Nograles.

With the theme, “MICEConverge: Blaze New Trails,” the three-day conference will serve as a gateway to provide more business opportunities and strengthen ties with domestic and international stakeholders. It is a hybrid event expected to bring in 500 in-person delegates and up to 2,000 online participants from here and abroad.

Highlights of the event include the MICE Youth Challenge, Power Dressing and Glam Makeup Sessions and Workshops where Davao’s finest tourism and product services will be on full display with the sub-themes, “Celebrating Nature”, “Celebrating Diversity” and “Celebrating Travel and Technology.”

First MICE Youth Challenge in Davao

The first and much awaited Philippine MICE Youth Challenge will take place on March 1 during MICECON 2023. It is a national contest for students who are enrolled or have recently completed the MICE Management or Business Events Class in a Philippine-based university. This activity gives contestants the opportunity to conceptualize and present an event business plan that will be reviewed by a select panel of MICE experts to deepen their knowledge about industry practices.

This initiative aims to foster a culture of creativity and excellence among the participants and serve as a learning platform to better equip them to become MICE professionals. It was conceptualized by the Philippine MICE powerhouses who are members of the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) and the Philippine MICE Academy.

The participants of this challenge will be judged by esteemed representatives from the Center for International Trade Expositions and Missions (CITEM), the Hotel Sales and Marketing Association (HSMA), and the Philippine Chamber of Commerce and Industry (PCCI).

The winners of the challenge will win up to PhP 15,000 plus tokens and the chance to compete at the Asian Federation of Exhibition and Convention Associations (AFECA) Asia MICE Youth Challenge.

For more information about the event, visit www.micecon.ph.

DOT presents virtual concert to promote Manila’s cultural heritage sites

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The Department of Tourism (DOT), through the Tourism Promotions Board (TPB), takes a step further in promoting Manila’s cultural heritage sites, collaborating with The Manila Heritage Trail and Manila Heritage Alliance to bring a free virtual concert titled “Hinahanap-Hanap Kita Manila” bannering the music of iconic band Hotdog to performed by various OPM artists.

“The Hinahanap-Hanap Kita Manila concert will give us the warmth of nostalgia just in time for the holidays. Get ready to sing along to hit songs of Hotdog -- Annie Batungbakal, Bongga ka Day, Beh Buti Nga, Ikaw ang Miss Universe, and of course, Manila, which are just a few of the tracks that have contributed so much to the city’s colorful musical and cultural scene, all while visiting iconic Manila sites from the comforts of your home,”enthused Tourism Secretary Bernadette Romulo-Puyat, who is set to join Mayor Isko Moreno as special guests at the online event broadcasting on December 13.

The tourism chief shared that the virtual concert is a continuation of the long-running Concert at the Park and Paco Park Presents events of the National Parks and Development Committee (NPDC). Among the sites to be featured in the concert are Manila City Hall, Luneta, Paco Park, Intramuros, Museo Pambata, National Planetarium and Jones Bridge.

“In addition to promoting local travel and the live events industry, we want to offer inspiration to all Filipinos in these trying times,” Puyat explained.

The Hinahanap-Hanap Kita Manila Concert will be headlined by Bras Pas Pas Pas Pas with Raymund Marasigan, Ebe Dancel, Armi Millare, Yeng Constantino, Blaster Silonga, Nicole Laurel Asensio, Bing Austria, Bea Lorenzo, Rubber Inc., and Gary Valenciano. Boyet Sison will host the event with the concert’s various legs creatively directed by Juno Oebanda, RA Rivera, Paolo Valenciano, Jason Tan, Alco Guerrero and Quark Henares. The concert is produced by Juno Oebanda, Dindin Araneta and Jezreel Apelar with DOT Culture & Arts of Manila Chief Charlie Duñgo and NPDC Executive Director Cecille Romero at the helm.

The concert will be co-presented by the City of Manila, Juancare Foundation Inc., and Viva Music Publishing Inc., and will be available for streaming on the Facebook pages of the DOT, TPB, Intramuros Administration, Nayong Pilipino and NPDC.

The Philippine booth at World Travel Market 2019 : Growing Philippine tourism

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The Philippines is once again at the forefront of the global tourism industry with its participation in the World Travel Market (WTM) 2019 in Excel, London.Organized by the Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), the Philippines’ participation was able to generate more than P62 millionbased on partial sales leads gathered or a 35.73% return of investment.

With Korea, China, the US and Japan topping the country’s tourist arrivals, the Philippines’ participation in WTM strengthens the country’s presence in the international tourism and travel arena, particularly Europe and brought it close to its goal of attracting 8.2 million tourists by the end of 2019.

The WTM provided a platform for the Philippine private sector to conduct business-to-business meetings and renew linkages with their tourism markets around the world. It also enabled TPB and DOT to generate marketing and promotions leads and stay abreast with the latest trends to support its bid to promote the Philippines as the preferred destination.

“The private sector always looks forward to joining WTM,” said DOT Assistant Secretary Roberto Alabado III. “In fact, the Philippines gets very good tourists arrivals from the UK, with a 10% increase from last year. But our participation is not just about tapping the UK market. Through WTM, which is the Olympic of travel fairs, we are able to tap key travel and tourism markets in Europe and the rest of the world.”

The Philippine delegation was composed of industry partners and stakeholders including DOT-accredited tourism establishments led by Amorita Resorts, El Nido Resorts, Bohol Beach Club, Nature Wellness Village, Las Casas Filipinas De Acuzar, Movenpick Resort and Spa Boracay,; travel and tour operators Baron Travel Corporation, Rajah Tours, Annset Holidays, Inc.,Intas Destinations Management, Inc., Travel Experts, Inc. as well as the Clark Development Corporation.

Meanwhile, highlights of the Philippinebooth included ‘slow fashion featuring the colorful ancestral art of weaving from the province of Kalinga in the island of Luzon, local and bright-colored banig from Basey, Samarand intricate fashion accessories made of agsam from the province of Surigao del Sur.

Also making a big splash was the Itogon coffee served all day by no less than top-notch baristas Kiddo Cosio and Silvester Samonte of El Union Café and Raoul Peralta of the social enterprise Henry & Sons, as well coffee pairings featuring Pili Latte and Concerva. Award-winning chefs Jam Melchorand Chef Rica Buenaflor also drew huge crowds with their vegan laing, bringhe and adobo. 

And proving that Filipinos are world-class entertainers, the crowd was treated to a performance by award-winning artists of folkloric group La Lira Filipina, headlined by vocalist Princess Virtudazo and violinist and concertmaster Merjohn Lagaya.

Through active participation in global tourism industry events like WTM, TPB is more than optimistic that the Philippines will indeed be the next must-see destination in Asia.

MICECON 2018, a success!

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MICE (Meetings, Incentives, Conventions and Exhibitions/Events) Conference, the largest gathering of local and international MICE industry experts and practitioners, was successfully mounted this year in Bacolod. Organized by the Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), MICECON 2018 featured educational talks from world-class experts. TPB uses MICECON to strengthen the country’s reputation as the preferred MICE destination in Asia. 

The four-day conference was spearheaded by (center) TPB chief operating officer Marie Venus Tan and Bacolod City mayor Evelio Leonardia. Others in photo are (L-R) Bacolod City councilor Em Ang, DOT regional director Helen Catalbas, Bacolod City administrator John Orola, DOT assistant secretary Robert Alabado III and DOT Policy Formulation and International Cooperation division chief Alex Macatuno. 

Bigger, Better World Street Food Congress 2017

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“Re-Imagining Possibilities”

The Philippines will once again play host to one of Asia’s biggest food events, the World Street Food Congress (WSFC)! And this time, the event gets bigger and better. For five full days of gastronomic adventure, foodies from around the world will get to enjoy over 35 different kinds of street food from across 13 countries. This will happen from 31 May - 04 June 2017 at the SM Mall of Asia Concert Grounds.

Organized by photojournalist and TV personality K.F. Seetoh of Makansutra and presented by Tourism Promotions Board (TPB), this year’s WSFC will highlight three exciting components: World Street Food Jamboree, World Street Food Dialogue, and World Street Food Awards.

You can find a wide array of authentic mouth-watering heritage street food representing different countries across the globe in the World Street Food Jamboree. Plus, you can also meet various celebrity chefs and watch their amazing whipping skills at the cooking demos.

The industry’s top chefs, global movers, entrepreneurs, and food aficionados will be coming together to share ideas, developments and opportunities in street food culture. 

With the theme, “Re-Imagining Possibilities”, the roster of speakers will be led by international food and travel celebrity Anthony Bourdain and the country’s very own Chef Claude Tayag and Sau Del Rosario.

30 World Street Food Masters will be awarded in the World Street Food Awards. These winners must possess characteristics of a true street food professional including perseverance, innovation, and the ability to identify possibilities that nurture the world’s comfort and street culinary heritage.

Indeed, by hosting an even bigger and better WSFC in the country, the Philippines is eventually becoming a global destination not only for events, travel, and lifestyle but also gaining recognition for being a premier destination for culinary adventure.

Discovering the gems of the Philippines

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Travel Blog Exchange (TBEX) Asia Pacific 2016 participants from across the world had the opportunity to experience the many wonders of the Philippines as part of the full-packed itinerary prepared for the world’s largest annual gathering of travel bloggers, writers, content media creators and industry professionals.

Presented by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB), the tours provided not only an exciting visit to the world-famous white-sand beaches of Boracay and Palawan, but also a unique experience of Filipino culture, people, food and nightlife through equally tantalizing destinations from north to the south of the country. 

They got to visit UNESCO World Heritage sites including the historic town of Vigan, Ilocos Sur and the Rice Terraces of the Philippine Cordilleras in Ifugao. Their itinerary also included Pampanga, Batanes and Tagaytay.

The participants had a glimpse of the country’s rich history with a tour of Intramuros and Corregidor Island. A pubcrawl was also prepared for them to promote Manila’s nightlife, which is considered one of the best in Asia.

They also visited the historical Magellan’s Cross and Basilica de Santo Niño in Cebu and travelled to Siquijor – a province that is famous for its folk healing, myths of sorcery, and the supernatural.

The participants sampled adventure while traversing the rural land trail towards Mayon Volcano in Legazpi on ATVs, Kayak along the Bulusan Lake in Sorsogon, and white-water rafting and river trekking in the rapids of Cagayan de Oro. Taking a leisurely getaway, they were also given an A-list treatment in the picturesque towns of Siargao and Davao.

TBEX 2016 was made possible with the support of Philippine Airlines, Globe Telecom, Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and Duty Free Philippines. Other sponsors included Amorita Resort, The Lind Boracay, Fort Ilocandia Resort Hotel, Limketkai Luxe Hotel, Shangri-La’s Boracay Resort & Spa, Shangri-La’s Mactan Resort & Spa, Pearl Farm Beach Resort, Primer Group of Companies, The Funny Lion Palawan, Merrell Philippines, Lakan, Banana Peel, Le Spa at Sofitel, Park Inn by Radisson, Hotel Luna, Bluewater Maribago Resort and Spa, Sonya’s Garden, Museo Orlina, and Grab Philippines. 

The event was also made possible through the participation of volunteers from the University of the Philippines, Centro Escolar University, University of Santo Tomas, and Philippine Women’s University. 

By hosting international events such as TBEX in the country, the Philippines is eventually becoming one of the most sought-after destinations among travel experts and industry professionals.

Travel Blog Exchange (TBEX) Asia-Pacific 2016: A taste of the Philippines

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Delegates of the Travel Blog Exchange (TBEX) Asia-Pacific 2016, the largest gathering of travel bloggers, writers, content media creators, and tourism industry professionals, had a feast as they discovered Philippine cuisine. 

 

Presented by the Department of Tourism (DOT) and Tourism Promotions Board (TPB), in coordination with NMX Events, their journey of discovery began with a 15-hour food tour where they travelled to Pampanga, “the culinary center of the Philippines”, to try iconic Filipino dishes such as lechon, sisig, chicken inasal, and sinigang. They then went to Binondo to experience the country’s Chinese culinary influence on food.

The contingent was served an array of grilled fish, prawns, squids, and clams and tasted some of the native delicacies such as barquillos, turones, kutsinta, halo-halo, rice cakes including bibingka, cassava cake, and puto. 

The country’s tropical fruits were also a hit as the visitors sampled the sweetest mangoes, rambutan, lanzones and marang. Calamansi was a surprise to them for its versatility – from a refreshing fruit drink to an additional flavor to condiments. 

To complete their Filipino food experience, they were served some of the country’s exotic foods including balut, pako or fern salad, and sea urchin.

“I find it very interesting that the Filipino cuisine is influenced by so many other cultures and it creates a fascinating mix,” said Maria Haase who travelled all the way from Germany. “This food trip was very interesting and inspiring for me.”

Further making Filipino meals fun, the delegates experienced boodle feasts, which urged them not only to share their food but to interact and converse with one another. Trying Filipino dishes in this unique way was something the first-time visitors were able to enjoy. “This is such a simple pleasure to enjoy. It’s amazing that we get the time to eat together. I love this kind of culture,” said Chicago-native Rosemary Kimani.

TBEX Asia Pacific 2016 was made possible with the support of Philippine Airlines, Globe Telecom, Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and Duty Free Philippines. Other sponsors included Amorita Resort, The Lind Boracay, Fort Ilocandia Resort Hotel, Limketkai Luxe Hotel, Shangri-La’s Boracay Resort & Spa, Shangri-La’s Mactan Resort & Spa, Pearl Farm Beach Resort, Primer Group of Companies, The Funny Lion Palawan, Merrell Philippines, Lakan, Banana Peel, Le Spa at Sofitel, Park Inn by Radisson, Hotel Luna, Bluewater Maribago Resort and Spa, Sonya’s Garden, Museo Orlina, and Grab Philippines. 

The event was also made possible through the participation of volunteers from the University of the Philippines, Centro Escolar University, University of Santo Tomas, and Philippine Women’s University. 

The amazing variety of food – from savory dishes to sweet delicacies, and our wide array of fresh ingredients, diverse cultural influences, proves that the Philippines can stand out as an exciting culinary destination.

  

Grand Philippine tour with PHITEX 2016

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Delegates strike a pose at the UNESCO World Heritage site San Agustin Church

Delegates from 35 countries were given an opportunity to experience what the Philippines has to offer in a series of fun and exciting tours. Organized by the Tourism Promotions Board (TPB), these tours were conducted as part of the most important annual travel trade event in the country, the Philippine Travel Exchange (PHITEX) 2016.

During the tours, delegates from as far as Denmark, Russia, Germany, China, US and Brazil toured around the country’s capital, Metro Manila. They visited the historical walled city of Intramuros, UNESCO World Heritage site San Agustin Church, San Agustin Museum and enjoyed a brief cultural show at Casa Manila. 

The group also inspected the city’s established, emerging and newly-opened luxury hotels and properties including Manila Hotel, New World Hotel, Makati Shangri-la Hotel, Fairmont Hotel, Marco Polo Ortigas, Sofitel Philippine Plaza Manila, and Conrad Manila, to name a few.

Touring Manila on the vintage kalesa

The delegates also visited Ilocos, where there is an interesting blend of Spanish and local culture; discovered exotic and breathtaking sceneries in Southern Luzon; and rode a boat to one of the New 7 Wonders of Nature, the Puerto Princesa Underground River located in Palawan, recently hailed as the Best Island in the World. 

They also had a taste of the unique spicy cuisine of Bicol; took selfies with the tarsiers and visited the Chocolate Hills in Bohol; feasted on lechon and toured historical landmarks in Cebu; and experienced the finest of nature, culture and adventure in Davao.

Cruising the sand dunes on ATVs at Ilocos Norte

“I have heard a lot of beautiful things about the Philippines and I’m so excited to experience it myself,” shared Chris Minoletti from the US. 

“Every region in this country has its own unique quality which, I know, will attract a lot of travelers.”

According to Roselyn Ranse from Australia, “The market for the Philippines has dramatically increased. It’s new, it’s exotic and it’s an exciting destination because there is so much to do and so much to see. After experiencing it, people just want to come back.”

“TPB has organized the tours because there is no better way to market the Philippines than to let these delegates experience it first-hand,” said PHITEX Deputy Secretary General Susana J. Del Mundo. 

Enjoying Davao’s delicacies

Now on its 15th year, PHITEX continues to further strengthen the tourism industry in the country by promoting the best of the Philippines worldwide. 

Led by Philippine Airlines as the official flag carrier, and Marriott Hotel Manila, PHITEX 2016 is also supported by TTG Asia as the official media partner, Manila Bulletin and Philippine Daily Inquirer. Other sponsors include Resorts World Manila, Diamond Hotel, Tourism Infrastructure Enterprise Zone Authority (TIEZA), Duty Free Philippines, Philippines Craft Distillers (LAKAN), Marco Polo Manila, Seda Bonifacio Global City, Bellevue Resort, Sofitel Philippine Plaza, Fairmont Makati, Makati Shangri-la Hotel, Radisson Blu Cebu, Park inn by Radisson, Plaza del Norte and The Mind Museum.

The future of travel media : TBEX Asia-Pacific 2016 set on October 13-16

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To visit and go someplace you’ve never been before.... Travel and Adventure is worthwhile. 

The Philippines is all set for the Asia-Pacific leg of the world’s largest conference of travel bloggers, writers, content media creators and tourism industry professionals - the Travel Blog Exchange (TBEX), on October 13-16, 2016 at the Philippine International Convention Center (PICC). 

Presented by the Tourism Promotions Board (TPB), in coordination with NMX Events, TBEX is expected to bring in hundreds of delegates from North America, Europe and Asia to the Philippines for the first time and will serve as the best venue for bloggers to acquire knowledge, as well as expand their networks and linkages. It will also create a good opportunity for the participants to experience the best of the Philippines through exciting tours.

Highlighting this event will be a series of talks presented by some of the world’s renowned speakers including New York Times #1 international bestselling author and veteran travel journalist Patricia Schultz, host of the award-winning podcast Slice of Sci-Fi Evo Terra, and Filipino travel blogger and founder of OurAwesomePlanet.com Anton Diaz. 

Talks will cover various travel-blogging topics such as the proper use of social networking sites, video blogging, content management, marketing techniques to building brands and challenges and opportunities in blogging. The conference will also allow the participants to interact with each other and have in-depth discussion on travel blogging opportunities. 

The group will also be treated with exciting tours to the country’s premier destinations including iconic landmarks, world heritage sites, scenic views, natural wonders, entertainment venues, lifestyle spaces, and top attractions. The list will include a visit to the historical walled city of Intramuros, the Eighth Wonder of the World Banaue Rice Terraces, the world’s Best Island Palawan, UNESCO World Heritage site Ilocos and the world’s most perfect cone-shaped Mayon Volcano.

By hosting this four-day event, the Philippines is once again set to take the spotlight for being a premier travel destination among the world’s most successful travel bloggers and the industry’s most creative and influential minds. 

To register and know more about the upcoming TBEX 2016, visit http://tbexcon.com/2016-asia/.

World-class Filipino entertainers welcome international delegates at PHITEX 2016

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Some of the Philippines’ multi-awarded entertainers wowed international delegates and guests at the recently concluded Philippine Travel Exchange (PHITEX) 2016 dinner reception held at the Marriott Grand Ballroom. PHITEX is the country’s biggest and longest-running annual travel trade event presented by the Tourism Promotions Board (TPB). The event treated more than 200 tourism buyers from across 35 countries to a series of incredible performances showcasing Filipino musical talent and prowess.

Headlining the impressive roster was the Junior New System, one of Asia’s Got Talent season 1 grand finalists and recently hailed as Senior Grand Performer of the World. Other performers were the Show Violinist Juleous who garnered 6 gold medals at this year’s World Championship of the Performing Arts, and the multi-awarded soloist Candice Adea together with her highly-acclaimed ballet dancer and choreographer sister, Carissa. 

The vocal performances were also astounding. Baihana, a multi-awarded all-female jazz trio composed of Anna Graham, Krina Cayabyab and Mel Torre, sang with unique and refreshing harmony, while Raniella Guevarra, a young Filipina singer on the rise, rendered a heartfelt serenade.

The night would not be complete without a cultural show. A colorful display of lights was presented by the Buganda Dancers and Drumbeaters, a 36-year old festival dance company. Whiplash Dance Company, the country’s top contemporary dance group also dominated the stage with their energy. Finally, Sindaw Philippines Performing Arts Guild, the country’s best promoter of Philippine Arts and Culture, performed some of the country’s cultural folk dances.

Now on its 15th year, PHITEX 2016 continues to serve as the best venue to promote the Philippines to the international market. With the impressive array of performances, PHITEX was able to highlight the Philippines not only as a top tourist destination for sports, adventure, lifestyle, business and leisure but also as a premier destination for world-class entertainment.

The Tourism Promotions Board (TPB) presents #PHITEX2016: Bigger Business

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The most important annual travel trade event, the Tourism Promotions Board (TPB) presents a more enhanced Philippine Travel Exchange (PHITEX).

With the theme #PHITEX2016: Bigger Business, the event is set to accommodate more than 200 international buyers from across 37 countries worldwide and 199 local sellers from 132 companies across the Philippines.

“PHITEX has been instrumental in boosting the Philippines’ image as a top tourist destination. The event also strengthens international relationships among the industry’s key players to further the growth of Philippine tourism,” remarked PHITEX Deputy Secretary General Susana J. Del Mundo.

Highlight of the event is a series of business-to-business sessions between foreign buyers and local sellers. This year, the number of sessions has increased to 40 as compared to 28 in the previous years. This aims to broaden their chance of interaction and to encourage more in-depth discussions on tourism and trade opportunities.

PHITEX 2016 gives the buyers an opportunity to meet the Philippine sellers where they will be introduced to the Philippines’ best offerings in terms of travel and tourism products and services. This can be considered a momentous time for Philippine sellers for they will be given an edge to offer globally competitive tour packages to the international market and learn of other countries’ trade strategies to apply in their own practices. 

Buyers from as far as the United States, Norway, Italy, Denmark and Germany and even from neighboring Asian countries such as South Korea, Indonesia and Vietnam were given an opportunity to experience fun and exciting pre-tours with hotel inspections around the country’s capital, Metro Manila. 

The pre-tours conducted last September 3 included a visit to the famous walled city of Intramuros to get a glimpse of history during the Spanish colonization. Buyers visited Fort Santiago, which houses the Rizal Shrine museum where memorabilia of the Philippine national hero, Dr. Jose Rizal, are displayed. They also visited San Agustin Church, a UNESCO World Heritage Site, San Agustin Museum, and enjoyed a brief cultural show at Casa Manila. Buyers also inspected some of the city’s most luxurious hotels, namely New World Hotel Makati, Makati Shangri-la Hotel, Fairmont Makati, Marco Polo Ortigas Manila, Shangri-la at the Fort and Sofitel Philippine Plaza Manila, to name a few.

The post-tours are just as exciting since it will feature the Philippines’ premier destinations including world-class accommodations, entertainment and convention venues and business facilities. Buyers get to choose a tour that fits well with their interests and offerings. The Ilocos module includes a tour to the northern region of the country, where there is an interesting blend of local and Spanish cultures. Another module takes the buyers a trip to Southern Luzon and experience exotic beauty of beaches nestled against the jungle. 

Buyers can further discover the wonders of Palawan which is recently named as the Best Island in the World. They can ride a paddleboat to Puerto Princesa Underground River, considered one of the New 7 Wonders of Nature. Some buyers can also travel to the east where Bicol, a region for adventures – volcanoes, beaches, coves, and lakes - will also be awaiting the guests. 

The Cebu/Bohol post tour will give the buyers an opportunity to catch a glimpse of historical landmarks, a taste of lechon in Cebu, and an iconic view of the majestic Chocolate Hills in Bohol. They can also take a selfie with tarsiers in Bohol.

For a unique mix of diversity, heavenly retreat and exciting adventure, buyers may also opt to join the Davao module.

“PHITEX will only grow stronger and more competitive through the coming years with the continual commitment and dedication of everyone – our partners, buyers, sellers and exchange visitors. Your immeasurable support only fuels us to push and go further. I believe that through our cumulative effort, we create and become the greater nation,” said DOT Secretary Wanda Corazon Tulfo-Teo.

Now on its 15th year, PHITEX has gained popularity and recognition in the global tourism market. By making the event bigger and better, TPB is giving foreign travelers more reasons to visit the Philippines again.

Led by Philippine Airlines as the official flag carrier, and Marriot Hotel Manila, PHITEX 2016 is also supported by TTG Asia as the official media partner, Manila Bulletin and Philippine Daily Inquirer. Other sponsors include Resorts World Manila, Tourism Infrastructure Enterprise Zone Authority (TIEZA), Duty Free Philippines, Philippines Craft Distillers (LAKAN), Marco Polo Manila, SedaBonifacio Global City, Bellevue Resort, Sofitel Philippine Plaza, Fairmont Makati, Makati Shangri-la Hotel, Radisson Blu Cebu, Park inn by Radisson, Plaza del Norte and The Mind Museum.