November 18, 2015

#RisingFromHaiyan: the Philippine Red Cross experience; Housing project for Yolanda survivors nearing completion

Two years after super typhoon Haiyan (local name Yolanda) , the strongest storm to ever make landfall in world history, the Philippine Red Cross (PRC) has helped tens of thousands of affected families to get back their livelihoods, build safer, more disaster resilient homes and classrooms, and given people access to improved health and sanitation facilities and services. 

Red Cross Haiyan assistance restored livelihoods, shelter, community facilities and services

As of end of October, 884,228 people have benefitted from PRC’s Haiyan Recovery Program which includes services ranging from shelter, livelihood, cash relief assistance, water and sanitation, hygiene promotion, and rehabilitation of classrooms.


“The success of our Haiyan operations would not have been possible without the support of our partners in the Red Cross Red Crescent (RCRC) Movement and private partners who have generously contributed to help alleviate the suffering of those whose lives have been affected by Typhoon Haiyan. Because of the massive destruction caused by Haiyan, there was also a massive outpouring of support that came to us that helped restore people’s lives and dignity,” said PRC chairman Richard Gordon.

To date, PRC’s Haiyan Recovery program has built 66,011 homes out of the target 80,203 or 86 percent of the target number of houses to be built, amounting to around 2.2 billion pesos. The Red Cross Haiyan shelter program is spread across nine Haiyan-affected provinces: Aklan, Antique, Capiz, Cebu, Eastern Samar, Iloilo, Leyte, Palawan, and Western Samar.


During the emergency phase, the Red Cross was able to provide emergency cash relief assistance to 90,779 families, the biggest ever cash transfer programming operations in the RCRC Movement history after an emergency or disaster. A total of PhP 281,529,400 or USD 6,256,208 was disbursed to affected families in a matter of four months from December 2013 to March 2014. Unconditional cash relief given per family ranged from PhP2,000 to PhP5,000.


Provision of shelter was augmented with livelihood assistance in the form of livelihood cash grants that beneficiaries used to start a new livelihood source or restart their lost livelihood. As of date, 59,218 families out of the target 62,289 households or 95 percent of the target number of beneficiaries, have been provided with livelihood assistance through conditional cash grants. The total amount of livelihood assistance to date is P592,180,000.

Aside from housing and livelihood, PRC also focused on health, sanitation and education. Through the Haiyan recovery operations, there are now 32 schools with improved access to water and sanitation facilities and 38 health facilities that have been repaired and reconstructed, which will cater to 222,618 individuals based on the population of the area. 

The education sector was not left behind as the Red Cross also focused on restoring classrooms so students can go back to their classes. As of date, 410 classrooms have already been rehabilitated and reconstructed, of which 39,165 students have benefitted. There were also 5,083 students who have received school kits from the Red Cross.

Myrns Roman
Philippine Red Cross press conference for updates for the 2nd Year Commemoration of Haiyan held at the Philippine Red Cross Tower. Boni Mandaluyong City, November 5, 2015 with Mr. Wolde Saugeron - Communications Coordinator, ICRC; Mr. Kari Isoma - Head of Country Delegation, IFRC; Sen. Richard Gordon - Chaimran of the Philippine Red Cross and Ms. Gwendolyn Pang - Secretary General of The Philippine Red Cross


Red Cross’ housing project for Yolanda survivors nearing completion

More than 66,000 families now have safer, more disaster resilient homes in typhoon Yolanda (Haiyan) affected areas, as the Philippine Red Cross (PRC) has already completed 86 percent of its target number of homes to be built in its shelter project under its typhoon Haiyan recovery program. 

As of date, a total of 66,011 families were provided shelter out of the target 80,203, which is targeted to be completed until the end of 2016. This is the largest ever shelter assistance that the Red Cross has provided in any post-disaster operations locally and globally, in terms of number of houses built and amount of shelter assistance provided. 

“What we are doing is not just building shelter for the families affected. More importantly, we are giving them back their dignity, which is why families are involved from the beginning in the process of building their homes,” said Richard Gordon, chairman and CEO of the PRC.

In building shelter, the PRC involves the community in all aspects of the building process. The beneficiaries themselves were part of the consultations regarding designs and plans for the shelters that the Red Cross and its partners were to build for them. Beneficiaries are even involved in the actual building of the houses. 

Houses built trough the PRC housing project were built employing the “build back better” principle for disaster resilience and have been proven to withstand some of the strongest typhoons that came after Yolanda.

The shelter project covers the provinces of Aklan, Antique, Capiz, Cebu, Eastern Samar, Iloilo, Leyte, Palawan, and Western Samar; as well as the cities of Bogo, Ormoc and Tacloban. 

“Providing shelter for families affected by Yolanda would not be possible without the support of our partners, private companies who supported our shelter program, and our partners in the Red Cross Red Crescent Movement,” said Gordon. 

The housing project is supported by PRC’s partners in the International Red Cross Red Crescent (RCRC) Movement, composed of the International Committee of the Red Cross (ICRC), International Federation of Red Cross and Red Crescent Societies (IFRC) and several National Societies. 

RCRC National Societies involved in the Haiyan housing project include Finnish Red Cross, Spanish Red Cross, German Red Cross, Hong Kong Red Cross, Taiwan Red Cross, French Red Cross, Japanese Red Cross, Norwegian Red Cross, British Red Cross, American Red Cross, Australian Red Cross, Netherlands Red Cross, Palang Merah Indonesia (PMI) or Indonesian Red Cross, Qatar Red Crescent Society, Swiss Red Cross, and Bahrain Red Crescent. 

PRC’s private partners that have contributed to the housing project include Air Asia, HSBC, CUBE, Citibank, and AusAID.

Red Cross staff, volunteers beat all odds to reach affected areas in the aftermath of Haiyan 

In the aftermath of super typhoon Haiyan, Philippine Red Cross (PRC) staff and volunteers 

It was a race against time as Philippine Red Cross (PRC) staff and volunteers beat the odds of logistics problems, difficulty of access, and the pressing need to reach the affected areas to be able to bring life-saving relief items and services to those who have been affected by super typhoon Haiyan (Yolanda). 




Rising from Haiyan

Here's the Philippine Red Cross experience 

It’s been two years since super typhoon Haiyan, the strongest storm to ever make landfall in world history, struck the country on November 8, 2013. 

As early as November 6, Philippine Red Cross (PRC) Chapters were advised by its chairman Richard Gordon to take immediate precautionary measures, and mobilize units for the consolidation of supplies, vehicles, equipment, and manpower. 

On November 7, Chairman Gordon sent a text blast to all PRC chapters to activate response units in the respective areas, which were previously identified. 

During this time, the PRC leadership also called for an emergency meeting with Movement Partners (International Federation of Red Cross and Red Crescent Societies (IFRC), International Committee of the Red Cross (ICRC), Australian RC, Spanish RC, German RC, The Netherland RC, Finish RC). Together, they discussed the plans on how to address the immediate needs and life-saving measures to the vulnerable population affected by typhoon Haiyan.

Haiyan made landfall on November 8, and in less than 48 hours, PRC was on the grounds removing debris to open up main roads (more than 10,000 cubic meters of debris were collected), dispensing 68,702 hot meals and food supplies to hungry survivors, and attending to the medical needs of every citizen. While other agencies were still organizing plans and mobilizing their units, PRC was already delivering crucial services to the people. 

On November 11, the PRC organized an additional humanitarian convoy that brought relief supplies (food and non-food), rescue equipment, transport vehicles, ambulances, pay loaders, and water tankers. Part of the convoy were trained and skilled personnel of the PRC and Red Cross 143 volunteers, tasked to assist and provide immediate and life-saving support to the disaster affected population in Central Philippines.

In addition to food and water, one of the essential items that were distributed during the relief operation was the emergency shelter repair kit that helped 51,185 families to start the repair and construction of their damaged homes. 

Since line of communication was disrupted in areas affected by Typhoon Haiyan, the PRC deployed its communication kit, helping survivors get in touch with their families. With the help of PRC’s partner mobile network, satellite phones were provided and the PRC was able to reconnect 35,230 families. 

While the PRC units were busy on the ground, Chairman Gordon was also coordinating help with foreign partners, and ensuring that their donations were brought to the affected areas safely and as swiftly as possible.

During the emergency phase of the operation, around 230,000 families were supported with essential household items (blankets, mosquito nets, plastic mats, water containers, hygiene kits, kitchen sets, and tarpaulins) – making it as the biggest operation in the history of the Philippine Red Cross.

November 17, 2015

#BondsWorld : Filipino celebrities live the legendary world of Bond with Heineken

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands.

Heineken & Bond

This campaign celebrates the seventh film of the Heineken/Bond partnership, a relationship that began in 1997. Starting with ‘Tomorrow Never Dies’. Heineken was also involved in ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’, ‘Quantum of Solace’ and 2012’s ‘Skyfall’.

The world of Bond may seem to be an unattainable fantasy, but there’s nothing that stops Bond aficionados from defining their own legendary world.



Legendary locations, style, technology, villains, and of course, legendary people.

Spectre : A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE.

Spectre starring Daniel Craig, Christoph Waltz, Léa Seydoux and directed by Sam Mendes, written by John Logan (screenplay), Neal Purvis(screenplay).


Celebrities and James Bond fans got a chance to open Bond’s legendary world during Heineken’s exclusive movie screening of Spectre last November 6 at SM Aura.
Leading the pack who trooped to watch the latest instalment of this Heineken-James Bond partnership are no other than actress Maxene Magalona and Philippine Football National Team member Anton del Rosario. 

“As a fan of both James Bond and Heineken, I really looked forward to this event. I dressed up like James Bond and even mingled with other Bond fans. I think this is the closest thing to being a James Bond for a night!” shared Anton. 

Host and Heineken ambassador Maxene officially opened the screening night and 350 invited guests celebrated the long-time partnership of Heineken and James Bond that spans 17 years.
“It is an exciting time for Heineken here in the Philippines. I hope all the guests here continue to pursue legendary achievements in their own right,” said Mr Tulloch.
HEINEKEN executives such as David Tulloch, Country Manager for HEINEKEN Philippines, were present to witness how Filipinos have warmly welcomed the Heineken and James Bond partnership for the first time in the Philippines.

Other Bond fans present were celebrities who are defining their legendary life in different worlds, such as basketball player Terrence Romeo, celebrity blogger Camille Co, hair stylist Jing Monis, DJ Natalia Moon, actresses Karel Marquez, Jef Gaitan, and Shy Carlos, and actor Alex Castro. Each of them has, in their own ways, displayed the legendary qualities of Agent 007, which makes them stand out in their chosen niche.

Heineken is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken is available in the Philippines at leading supermarkets, convenience stores and bars.


Enjoying Travelling and Photography with ASUS ZenFone 2 Laser, see what others can't see

Travelling and photography are my great passions in life. There is nothing more fulfilling to me than seeing, discovering, exploring and capturing beautiful things and images in many places around. 

ZenFone 2 Laser 5.0, one of their latest phone offerings of ASUS that looks so light, beautiful, neat, stylish and fashionable. 


Simpler, and smarter...it’s very easy to hold, 5-inch, very prominent curved back, a brushed aluminum finish that gives the phone an extra premium feel.


Pursuing my passion, with ASUS ZenFone 2 Laser, smartphone photography has never been this great. Point-and-shoot with ASUS ZenFone 2 Laser I'm so enjoying on my hand, that I can take breathtaking photos without worrying about blurred shots. 

ZenFone 2 Laser comes with fast, rapid laser auto-focus and durable Corning Gorilla Glass 4 protection. This phone brings clear photo and a fast camera shutter, with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter, and laser auto-focus technology empowers users to capture perfect clarity in just 0.3 seconds.

Here are some photos captured by ZenFone 2 Laser:







Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash. 

When a flash is preferred, ZenFone 2 Laser is equipped with a Real Tone flash to ensure warm skin tones and accurate color.

ZenFone 2 Laser’s PixelMaster camera also has Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. Pixel-enhancing technology increases contrast by up to 400%, ensuring that foreground subjects stand out clearly and are free of shadows.

ZenFone 2 Laser gives everyone the ability to completely customize its interface to match their personal style and usage preferences, including ZenUI's launcher, themes, fonts, icons, and more.




Unboxing ZenFone 2 Laser ZE500KL


Tech Specifications: 

Processor: Qualcomm

Snapdragon S410

Quad-core

1.2GHz

Screen Size : 5-inch

Weight (gram) 140g

Screen Resolution : IPS LED Backlight TFT screen with 178⁰ wide view angle

Pixel Per Inch : 294

IPS Panel : Corning Gorilla 4 glass with 178⁰ wide view angle

Rear Camera : 8MP Aperture, 5-element lens, Auto focus, Dual Color Flash

Front Camera: 5MP, f/2.0 Aperture, wide-angle 85˚Pano Selfie

3G Network : DC-HSPA+ (DL/UL): 42/5.76 Mbps

LTE Network: LTE CAT4 (DL/UL): 150/50Mbps

3G Quad Band Support

(850/900/1900/2100 MHz)

850/900/1800/1900

Operating System : Android Lolipop 5.0

RAM 2GB

Storage 16GB

WebStorage/Google drive/Dropbox bundle (Y/N)
- 5GB lifetime for free

Dual SIM-Card Support

Maximum Micro SD Card support size 128GB

Bluetooth : BT 4.0

Navigation System: A-GPS and GLONASS

Sensor

1.  Accelerator
2.  E-Compass
3. Proximity
4. Hall sensor
5. Ambient light sensor

Battery : typ 2070mAh Polymer battery (removable)

Daniel Padilla is the face of the new Honda Ph Gen S motorcycles


“Proud ako na mapiling endorser ng Honda Gen S motorcycles. Hindi lang kasi sa porma dapat maganda, pati na rin sa features— matipid, eco-friendly, at safe sa kalsada. ‘Pag smart rider ka, dito ka sa Honda Gen S motorcycles” --- Daniel Padilla
The celebrity teen idol Daniel Padilla enjoys a handful of activities in his career—movie and television projects and international concert tours, to name a few—yet he still finds time to be a positive influence to his fans by making the right decisions. His latest exciting venture aims to further influence today’s youth, this time to make the same smart choices on the road, through riding with Honda motorcycles.

One of the most popular and talent of ABS-CBN and Star Magic and was chosen as one of the Original Pilipino Music Junior Ambassadors in promoting local music to the Filipino youth, now headlines as the newest endorser of the latest innovative breed of Honda motorcycles—Generation Smart (Gen S). Showcasing better fuel-efficiency, road safety and eco-friendly features, the Honda motorcycle sare perfect for the diverse personalities of the emerging generation of smart riders.


Designed for the young Filipino’s varying needs and lifestyles, the Beat-Fi “Let Your Beat Out”, Click 125i “Join the Evolution”, and Zoomer-X “I.Am.Unstoppable” are all equipped with the Honda Smart Technology, a unique set of revolutionary features suited for the Gen S, to enhance and create positive impacts in their everyday life.

Daniel's personal favorite among the three motorcycles, is the Honda Zoomer-X for its real naked, tough, and durable design concept that goes with a fuel-efficient 110cc engine for a cleaner combustion and higher torque power.

Perhaps the most important features of the Honda Smart Technology, the Enhanced Smart Power (eSP), Idling Stop System (ISS), and Combined Break System (CBS) encompassfuel-efficiency, eco-friendliness, and road safety, suited for every Gen S rider.

The eSP is known for its advancement in engine technology that ensures superior engine power and improved fuel mileage, while the ISS automatically switches off the motorcycle’s engine after three (3) seconds of idling (ideal for any traffic situation), and the CBS activates both rear and front breaks for a greater and safer stopping power.

All these features in the latest Honda motorcycles are preferred by Gen S riders as well as Daniel himself.
“Pare-parehong importante ‘yung features ng Smart Technology, pero gusto ko talaga ‘yung Idling Stop System kasi na kakapahinga ‘yung makinang motorsiklo, tipid pa sa gas lalo na kung trapik,”  Padilla shared.
The Generation S is a group of people who are smart and sensible—those who value practicality and technological innovation with style. All these expectations are met by the core concept of Smart Technology, which has been the cutting edge contribution of Honda Philippines, Inc. to the motorcycle industry.

As the face of Gen S, Daniel also highlights how smart motorcycle riders make choices for the benefit of others. “Dahil na rin sa gamit naming mga motor na mas tipid sa gasolina, eco-friendly, at safe, mas magiging ligtas ang kalsada natin at mas dadami ang smart riders.”
For Daniel, there’s no other choice than the Honda Gen S motorcycles. “Dito na tayo sa merong Smart Technology! Hindi ba mas maganda ‘pagtipid sa gas, eco-friendly, at safe? Sa mga hindi pa Gen S riders, ride with us na!”

ASUSPRO Innovation from ASUS, Empowers Business Owners with Complete Commercial Solutions

Industry-Ready Business Centric Notebooks, Desktops, Displays and Routers for private and government sectors. 

ASUS today announced the launch of the ASUSPRO PC Lineup - a business centric PC solution catered to elevate and empower any business. With passion of improving businesses worldwide, ASUS PRO Series delivers above industry standard innovations in business notebooks such as Military Grade Durability, Smart and secure solutions, long battery life and ultra-portable designs for mobility. 

With the wide product range of ASUS such as Desktop PCs, Displays, Wireless Routers, and Smartphones. ASUS aims to deliver business solutions that are flexible and can be customized specifically to the needs of any industry. While delivering efficiency and quality productivity.


Education Solutions



As classrooms are getting more invested into digital activities, different tools are needed to properly communicate the lessons. With the portable ASUS S1 Projector and ASUSPRO D31MT Desktop and ASUS VX279H, teachers can easily adjust for any activity, perfectly translating each class into a mobile and visual discussion. The ASUS S1 Projector is a 6,000mAh portable power bank and projector in one, displaying images up to FULL-HD (1920x1080) with up to 40” clear display projection and is a perfect blend of mobility and functionality. While the ASUS D31MT Desktop delivers optimal performance for presentations, demonstrations, and video, with color accurate displays from the VX279H FULL HD IPS monitor. 


Enterprise Solutions 


Business is a 24/7 endeavor and with multiple transactions and demands coming from different locations and time zones, it is best to be prepared with the latest technologies. The ASUS PRO B and P series notebooks exceed the standards of Security, Durability and Flexibility of business perfect for any fleet of employees especially on field duties.


During conferences, the affordable ASUS Chromebox PC delivers complete Google business solutions such as cloud storage, office and video conferences for meeting rooms. 


Small and Medium Business


Connectivity is key to any business and having an effective communication is tantamount to success and opens opportunities. Routers such as the ASUS RT-AC87U can help streamline businesses with its cloud based storage, wireless printing solutions, and bandwidth prioritizing for better network management, to deliver a faster and secure network connection. Partnered with the ASUS PRO BP1AD desktop, a stable and reliable workstation thanks to its stringent durability and high-quality parts, expect office workflow to be more cost-efficient due to sound investment. Another noteworthy feature is the ASUS-exclusive Energy Processing Unit, a chip that enables ASUS desktops to cut down on electricity consumption by up to 30%.


Retail and Service


An elegant and dependable POS machine is of outmost importance in fronting and dealing with customers. With the ASUS PRO A4320 AIO, business owners can make use of both the mouse and touchscreen for flexibility in catering to orders while being backed up with a 3-year parts and service warranty for outmost reliability. On the other hand, the ZenPad 7 Z370CG and ZenPad S 8.0 Z580CA provide unique interaction to customers by accepting orders with its light and portable design. Both tablets are equipped with an IPS display making them capable of visualizing indulging photos for a more convincing delivery. 


Availability and Pricing

For a complete business solution consultation you contact ASUS Philippines at +639175592631 or email at felix_berbano@asusph.com. You can also contact ASUS Philippines at +632-631-4715. 

More Information

All commercial products of ASUS Philippines can be searched at www.asus.com/ph/commercial/ for more information and detailed specifications

ASUS PH Facebook: http://www.facebook.com/ASUSph

ASUS PH Twitter: http://www.twitter.com/ASUSph

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