Shaping Living for the Better: Electrolux celebrates 15 years in the Philippines

Tweet

As a leading global appliance company, Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. 

Last Sept. 6, at Shangri-La at the Fort, Electrolux Philippines held Pamana, 15 Years of Electrolux Heritage , a gala celebration of the anniversary and with the launch of the Electrolux FashionCare Campaign, unveiling the Electrolux FashionCare Ambassador, iconic Philippine fashion designer Rajo Laurel, and the FashionCare Council.

Electrolux is the brand to be trusted when it comes to fashion and caring for your clothes. The FashionCare Campaign launch introduced the latest Electrolux washing machines and dryers with amazing features designed to fit perfectly into the modern lifestyle.

Electrolux Philippines’ elegant evening gala Pamana (heritage) truly lived up to its name as the company celebrated 15 years of thoughtfully designed appliances in Filipino homes with the promise of shaping living for the better. 

Since 2002, its entry into the Philippine market,  Electrolux has been supporting Filipino families with innovative appliances that are both insightful and progressive, displaying true empathy for the challenges facing mothers and delivering ingenious solutions and delightful experiences for them and their family.

From the Electrolux man who would “knock on your door, ring on your bell, knock on your window too,” this inventive company with Swedish roots has come a long way. It now offers a complete range of appliances that includes washing machines and dryers, refrigerators and ovens, vacuum cleaners and air conditioners, with Electrolux enjoying market leadership in vacuum cleaners and strong positions in No Frost Refrigerators and Washing Machines. 

Electrolux is also proud of being able to achieve significant growth year on year, a sign that the company has truly come home. 

Pops Fernandez performed at the Electrolux 15th Pamana Heritage Anniversary 

When it comes to marketing, Electrolux has been equally innovative. The company has also won accolades for its best-in-class marketing campaigns such as the Discover-E kitchen campaign, which invited Filipinos to re-discover their appreciation of Filipino food, culture, and heritage, and the Clothes & Hugs Wash-a-Thon, an advocacy campaign and clothes donation drive to help typhoon victims. 

As it celebrates its 15th anniversary, Electrolux shared that its aim is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living. 

In the coming years, Electrolux will continue to deliver solutions on three fronts – Taste, Care and Well-being. 

“We want families to be able to enjoy great tasting food. We want to help them care for their clothes, which will give them confidence to face the world, and we want to make their homes a healthier place for their loved ones,” said Nelson Cabanban, General Manager of Electrolux Philippines.  

“Electrolux is committed to creating appliances and experiences that make everyday life more enjoyable and more comfortable, while at the same time, encouraging more families to live sustainably,” he added. 

Electrolux has not only launched refrigerators that help keep food fresher for longer but also creating oven that cook evenly and hobs with precise temperature controls and high speed to enable home cooks to create delectable dishes.

There is also a growing consciousness among Filipinos on the importance of wellbeing and creating a cleaner, healthier living environment. Electrolux has key solution areas to help families get a better home environment through floor care, air care and water care.

When it comes to Care, it’s all about creating products that enable clothes to last longer and look their best and Electrolux’s latest campaign – FashionCare – introduces a whole new way of washing with Electrolux that is designed to fit perfectly into the lifestyle of the modern mom. 

“We aim to inspire the modern Filipina and show her that there are truly no limits to what she can achieve at home. And with clothes being one of the ways a woman can feel confident, the launch of the FashionCare Campaign is timely as it liberates women from the hassle of hand washing or the expense of dry cleaning when it comes to her delicate or fashionable pieces,” said Andrea Pionilla, Country Marketing Manager of Electrolux Philippines.

The FashionCare Campaign launch introduced the latest washing machines of Electrolux that come with innovations that prevent faded colors, shrinkage and misshaping. Electrolux also created the FashionCare Council, composed of FashionCare ambassador Rajo Laurel, and Council members Amina Aranaz-Alunan and Janice Villanueva, to educate consumers on how to care for their clothes. 

“Clothing matters because there’s a certain power to it. I’ve always believed that, as a designer, my gift is this particular power. With the power comes confidence. And with confidence you are able to conquer everything. It’s our modern day armor,” Laurel said. 

And armed with design solutions from Electrolux, Filipino women and families can certainly look forward to more years of healthier, more inspired and more enjoyable choices for their home. 

For more information and healthy living tips, please visit www.electrolux.com.ph and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.

Take on life’s possibilities with Vivo Y69

Tweet

In a sea of selfie-centric devices from various other brands, the Vivo Y69 is every techy’s sweet surrender to the selfie trend. Much like its predecessors, the Vivo Y69 is equipped with a 16 megapixel Perfect Selfie front camera allowing for softlight-enabling moonlight glow for flawless photos. 

The one-of-its-kind front camera is paired perfectly with a 13 megapixel rear camera with ‘Live Photo’ feature and has a f/2.0 aperture. 

A special feature called ‘Group Selfie’ allows panorama panning effect so ‘barkada shots’ may be taken with no one left out of the frame. 

The Vivo Y69 enables you to live life on the double with the Smart Slip 3.0 feature. Enjoy entertainment and chatting with just a quick three-finger swipe and you have two apps running at the same time. This service currently supports Facebook, YouTube, WhatsApp, Line, BBM, WeChat, Viber, built-in Messages and Videos, Play Movies & TV, MX Player, and VCL for Android. Moreover, the Y69 model’s App Clone allows you to split your professional interactions from your personal ones with the App Clone. You get to appreciate the freedom of multiple accounts, as App Clone offers multiple instances of the same app. Understanding the value of privacy, the Vivo Y69 boasts of a 2.0 second fingerprint scanner conveniently integrated with the main home button. The Y69 runs on the latest Android 7.0 Nougat.

Light-weight at only 162.8g, this newest offering from one of the top 5 global smartphone brands is albeit heavy with features at par with its pricier counterparts. The Vivo Y69’s processor is a MediaTek MT6570 SoC, with a speed of 1.5Ghz, also boasting of a 3GB RAM. This device has a triple card slot which supports a bigger internal storage of 32GB further expandable up to 256GB. It also rocks a 5.5-inch HD 1280x720 pixels display furnished with Corning Gorilla Glass 3 on top.

With the age 21st century smartphones swiftly evolving to re-shape and catch up with the era of dynamic, fast-moving work and personal lifestyle, Vivo does not disappoint. The Vivo Y69 levels up the selfie game but with equally powerful features that makes this easy-on-the pocket phone beyond the price. 

For inquiries about Vivo V7+, please visit the Vivo website at vivoglobal.ph, or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/) and Twitter (https://twitter.com/vivophil) accounts.

urbanAthletics Gathers Sneaker Lovers at Flagship Store Relaunch

Tweet

The Street Lifestyle Store Celebrates the Re-opening of its Flagship Store in Greenbelt 3 with Top Influencers and Bloggers.

urbanAthletics, a leading street lifestyle retailer known for its meticulous selection of sneakers and apparel from the most sought-after sports brands, kicked off on a high note as it gathered top fashion bloggers and influencers from all over the metro to celebrate the re-opening of its flagship store in Greenbelt 3, Makati City last August 17.

urbanAthletics’ relaunch party is a fashion show in its own sense as bloggers and influencers readily pose for the cameras as they tour the leading street lifestyle retailer’s modern and sleeker flagship store.

Bloggers and influencers who joined the urbanAthletics family at the launch were David Guison, Vina Guerrero, Cha Ocampo, Deegee Razon, Kerwin King, Bea Benedicto, Ida Anduyan, Gela Munoz, and Janeena Chan. Other blogger-influencers who graced the party were Chin Chin Obcena, Patrice Averilla, Kim Cruz, Katt Valdez, Rea Bue, Trish Ramos, Yuki Tansengco, and GMA rising star Lharby Policarpio.

All guests were treated to an evening of good food and good music as they toured the sneaker store’s new modern-industrial interiors and perused its well-curated selection of sneakers and apparel. Attendees were also treated to a sneaker cleaning service by Crep Protect.

The relaunch party was a fashion show in its own sense as guests turned the store into their own catwalk, readily posing for the cameras as they tried on a pair of sneakers after another until they found the ideal shoe for their style. 

“The store redesign is part of the brand’s growing commitment to take the customer experience to the next level amid a constantly evolving sneaker market. We thank everyone who made this relaunch possible, especially our guests and all sneaker lovers who showed their support for this project,” said Toby Claudio, President of Quorum International Inc., the parent company of urbanAthletics

RTL CBS Entertainment: What Makes A Winning Mentor At The X Factor UK?

Tweet

Success isn’t always solely about talent or hard work. For aspiring singers at The X Factor UK, winning is also a matter of mentorship.

As mentors in their respective categories, judges play a huge part in guiding X Factor hopefuls from song selection to performance style ultimately so contenders can play the game to their strengths and win the crowd.

The UK’s most talked-about talent show has given us judges who’ve not only brought excitement to audiences worldwide for the past 13 seasons, but have also raised contestants to the top of the competition. Here we list down some of the crucial factors that set a winning mentor apart from the rest of the judging panel.

Firm, honest criticism

The truth may hurt, but an X Factor mentor must be willing to evaluate singing performance without watering down facts: vocal weaknesses, poor song choices, lack of originality, and strengths that can be honed and exploited. A little kindheartedness is always appreciated, though it shouldn’t get in the way of good, honest feedback when it’s needed.

An artist by their own right

Being an accomplished performer is an advantage that can give X Factor judges an edge when it comes to mentoring. Whether it’s about singing technique or the choreography, a top-charting artist with plenty of experience on stage and on camera would definitely have much to contribute to creating a performance worthy of a standing ovation.

Years in the music industry

A winning mentor doesn’t always have to be a singer to know what makes or breaks a performance. Years of working with recording artists and entertainers would allow an X Factor judge to build a wealth of knowledge needed to assess talent and help aspirants flourish as performers. A background in music production is definitely a plus.

Unwavering support

In a contest that stirs a lot of nerves, emotional support goes a long way to helping X Factor hopefuls feel confident in their talent as well as the hard work they’ve put in to advance in the competition. Even the slightest encouragement from a mentor can inspire contestants to believe in themselves more and do their best even in the face of an enormous audience.

This Season 14, who among our judges Simon Cowell, Nicole Scherzinger, Sharon Osbourne, andLouis Walsh will bag the title of “winning mentor” and raise the next biggest artist to the top of the charts? Catch The X Factor Season 14 every Sunday and Monday at 10:30AM with primetime encore at 9:00PM, same day as the UK, first and exclusive on RTL CBS Entertainment.

RTL CBS Entertainment is available on SKYcable channels 53 (SD) and 196 (HD), SKYdirect channel 35, Destiny Cable channel 53 (Digital) and 89 (Analog), and Cablelink channels 37 (SD) and 313 (HD).

How ABS-CBN TVplus Strengthens Kapamilya Bonding

Tweet

ABS-CBN TVplus is not just for enjoying exclusive channels like CineMo and Yey, but is also for family bonding while watching movies on KBO (Kapamilya Box Office).

This experience is available only to the 3.3 million owners of the ‘mahiwagang black box.’ This is just another innovation that the country’s pioneering digital terrestrial television brings to Filipino families today.

“We’re giving our Kapamilyas a chance to strengthen family bonding over weekends as they watch and enjoy movies together on the Kapamilya Box Office (KBO). It includes blockbusters, new releases from Star Cinema, MYX, and catch up of your favorite Kapamilya teleserye,” ABS-CBN head for digital terrestrial television Chinky Alcedo said.

“Additionally, KBO also gives them access to calls, texts, and mobile data for internet through ABS-CBN mobile, so the family can stay connected,” She added.

When families register to KBO 30, they can enjoy several movies, call, text, and surf the internet via ABS-CBNmobile. If they register to Super KBO 99, they get premium movies that are fresh from the cinemas that are bundled with ABS-CBNmobile’s trinet and mobile data.

“Kapamilya moms want the best value for their families, so the opportunity to enjoy movies at home, plus access to ABS-CBNmobile services offers a complete bonding experience,” Chinky explained.

Since KBO’s launch in 2016, families that have ABS-TVplus have had more enriching times at home.

Among those who have registered to KBO is 23-year-old Pamela Estupigan, a grade school teacher who lives in Manila. Pamela, her mom, and her sisters have enjoyed watching movies at home via ABS-CBN TVplus’ KBO like “Four Sisters and a Wedding” and John Lloyd-Bea movies, among others.

“I watch KBO with my whole family. It is always a good bonding experience for us because we get to spend more quality time together at home,” said Pamela.

Pamela also looks forward to watching latest Star Cinema movies on KBO with her family and shares that the service also encourages her to avoid patronizing pirated content.

This year, some of the movies that have premiered on Philippine television via KBO include Charo Santos’ “Ang Babaeng Humayo,” Kathniel’s “Can’t Help Falling In Love,” Lizquen’s “My Ex and Whys,” Sandara Park’s “One Step,” and Erik Matti’s “Seklusyon,” among others.

Meanwhile, the movies that will be featured on KBO this September are “The Third Party,” “This Guy’s in Love with You Mare,” “Pangil sa Tubig,” “The Strangers,” and “The Mommy Returns”(Sept 9-10); “Dear Other Self,” “Working Beks,” “Tumbok,” “24/7 In Love,” and “Walang Forever”(September 16-17); “Kita Kita,” “Amorosa,” “In The Name of Love,” “Girlfriend for Hire,” and “Third Eye” (Sept. 23-24); and “Camp Sawi,” “In My Life,” “Dilim,” “Dukot,” and Rematado” (Sept. 30-Oct. 1).

ABS-CBN is the first media and entertainment company in the Philippines to make the historic switch from analog to digital terrestrial television in 2015 to transform the TV viewing experience of Filipinos. Using digital signal transmission, ABS-CBN TVplus gives TV viewers dramatically crisp picture and sound. Aside from exclusive channels and KBO, TVPlus can also capture and broadcast channels that transmit in digital and is offered for a one-time payment fee.