Uncovering The Secrets Of Vivo’s Success In 2017

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There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and ASUS. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

What made Vivo successful?

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.

In an aim to provide its users mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.

Vivo took Sports marketing seriously in 2017

Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.

Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno,Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy De Leon, Sue Ramirez,Verniece Enciso, Joyce Pring, and Jason Dy.

Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.

In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.

Vivo helps, heals, and cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.

Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.

New year, new car with GoWithCiti

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Make your dream of acquiring a brand new car come true at the start of 2018 by joining Citi’s GoWithCiti promo. Drive home one of three BMW 2 Series Gran Tourer MPVs or be one of the ten winners of a luxury watch worth P250,000 from Lucerne!

“We always want to make it more fun and exciting for our clients. With the GoWithCiti campaign, we look forward to seeing our clients enjoy our products and services, as well as the perks and amazing prizes that we prepared for them,” said Vishal Kadian, Acting Head of Cards and Loans, Citibank, N.A Philippines.

Simply use your Citi credit card until January 31, 2018 to earn raffle entries. Each swipe earns you one raffle entry so the more you swipe, the more chances you have of winning. There’s no minimum spend required!

Winners will be drawn on February 14, 2018, and will be notified via phone or email. They can claim their prizes at Citibank Square by presenting the official notification letter from Citi, card used for the winning transaction, two valid IDs and valid TIN ID. 

Plus, register at www.winwithciti.com to earn even more raffle entries and win over 100,000 instant prizes. Simply create an account using any active email address and your unique log-in password and earn play codes every time you swipe your Citi credit card. Each play code can win you Nike Park, Vikings, Bistro Group, Bruno’s Barbers or Mrs. Fields eGIFTs, an e-voucher from ZALORA, UBER credits for P50 off on your next 2 rides, and a 3-month subscription at IFlix. If no instant prize is won, you will get ten additional raffle entries for the raffle.

To redeem your instant prizes, just go to the My Rewards page on your www.winwithciti.com account for detailed instructions. 

Start the year right and win amazing prizes. GoWithCiti now!

For more information, log on to www.citibank.com.ph/bmw.

Celebrating a Legacy Built on Science and Love JOHNSON’S® celebrates its 125th year through year-long Special activities and promotions

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A well-known and well-loved brand, JOHNSON’S® has been a household name for many years, best care always for for babies and everyone in the whole family. 

JOHNSON’S® has been pioneering and setting global standards in baby skin care for families globally since many can remember. This year marks a special milestone as JOHNSON’S® celebrates 125 years with a series of activities to celebrate its legacy in creating a safer world for babies and their families in the Philippines.

“JOHNSON’S® 125-year legacy is our dedication to giving our best for mothers and babies,” shares Ms. Bessie Colet Campillo, Johnson’s Marketing Manager. “Just as mothers learn from babies, so does Johnson’s. We understand what great lengths mothers go through to give their best for their babies, and that is the same effort we emulate in all the products we develop.  Our products have always been some of the most rigorously tested and safe, globally, and created specifically to care for a baby’s unique needs,” she adds.

“A baby’s needs are very much different than our own. Each sense, from sight to touch, and through all the moments of play and exploration that our babies go through as they develop, are opportunities to nurture their happy and healthy development. All these moments are also opportunities for us to empower parents to maximize bonding with their babies to nurture the best development possible,” she concludes.

In celebration of all the lives JOHNSON’S® has had the privilege to touch, and in honor of all the mothers in the Philippines, the brand has lined up various activities and programs starting January 25, 2018. This will be kicked off with the 125 Years Anthem Video to be launched on Facebook and YouTube on January 25 showcasing Johnson’s dedication throughout the years, followed by a series of online initiatives, special promotions in-store and in e-commerce, as well as on-ground efforts and events to celebrate with every Filipino mom who has grown up with the brand. 

Truly at the heart of the JOHNSON’S® Brand is the commitment to helping create a world made better for moms and babies. All the activities of the brand for 2018 aim to continue building on the vision and legacy of leaving the world better for the benefit of the nation’s babies, and to give back to the families whose lives they have had the privilege of being a part of over the years. 

This also comes with great commitment to continue to always give their best care for years to come.

For more information and updates on the Johnson’s 125 Years Campaign, please visit the brand’s official Facebook page: https://www.facebook.com/JohnsonsBabyPhilippines.

Boracay businesses learn from the experts - Globe myBusiness digital tools workshop teaches SMEs how to stand out

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 Boracay is undoubtedly one of the areas most densely populated by sellers, thanks to its unstoppable and diverse market. But how can one retailer stand out in a sea of shops and vendors, many of which are selling the same thing?

To help business owners with this dilemma, Globe myBusiness brought its tried and tested digital business solutions to the country’s prime tourist destination through a four-day workshop titled Digital Tools to Future-Proof Your Business at The Tides Hotel.

Well-known entrepreneurs and inspirational speakers were tapped to share their experiences to motivate the participants.

Francis Miranda, an advertising consultant and an entrepreneur himself, has spent much of his life doing two things he loves most: helping businesses and guiding others with theirs; and travelling to as many places as he can.

With one of his beliefs being to “tailor fit your life to how you want it,” he’s a firm believer in the idea that success comes to those who actively work for it and take all the opportunities they are given.

He discussed many of the learnings he’d picked up over the years and detailed the following common trends happening across business in the Philippines today:

1. Demand for Personalization.

Customers are increasingly demanding products and services that are made for their unique needs and lifestyles, thus, businesses should make their products cater more specifically to each customer and make their patrons feel appreciated and special.

2. Rise of the Omni-channel and the Importance of an Online Presence.

Customers these days tend to research online and may already have certain expectation or judgment before visiting the physical shop. The best businesses provide a seamless and convenient shopping experience whether online or offline.

3. Automated Business Operations.

To work around the rising needs of customers, business owners have gone digital as well. While the prospect may sound complicated to entrepreneurs who are new to the idea of digitization, it’s actually the opposite -- digital business owners are simplifying their operations by automating work processes that otherwise would be taxing or time-consuming.

4. Power of Customer Advocacy.

Customers love to take photos and post reviews in order to get Likes and Comments.  They serve as free advertising that drives potential customers toward the brand -- hence the importance of providing a “wow” experience to ensure positive reviews.  

When it comes to creating the ultimate “wow” experience, Francis has only three guidelines: extraordinary, progressive, and consistent. Make sure customers’ experience is beyond that of an ordinary shopping trip, treatment or procedure. Make sure it becomes progressively better as time goes by. And finally, make sure that quality never falters and can be relied upon.

Other speakers similarly presented the many ways a business can go digital and make the most use of Globe myBusiness’ products and solutions to enhance business operations and profit. But they put a little more on the table by talking about how working in the service industry isn’t just a matter of having the best tools but is also about putting in the best effort.

ECAMIA Hotel Management Corporation President Ana Marie Alcantara gave the audience an inside look at how she started, ran and managed her hotel business and gave some tips for working in the tourism industry. Among these tips are:

• Being tech-savvy.

One does not have to be a digital genius, but must know (and provide) digital means for  customers to find the business, give feedback, and do what they love most: share through social media.

• Catering to a diverse market.

From millennials to digital nomads to people traveling for “bleisure” (a merging of business and leisure), the market has become more diverse than ever so a business must be able to provide for people from all walks of life.

• Working with and not against the competition.

In a somewhat surprising statement, Ana Marie claimed that when customers come in asking for something her hotel can’t offer, she leads them to places that will, even if these other hotels are actually her competitors. On their side, they do the same thing and refer customers to her place as well.

• Being yourself.

Being unique is the only way to set one apart so customers will not go elsewhere. As she says, “You have to be authentic. You have to have your own unique selling proposition.”

CJ Juntereal, on the other hand, talked about working as a food columnist. She highlighted the one thing all businesses should prioritize as much as product or service quality: a great customer experience.

“Investing in customer service is an act of bravery because the returns don’t happen right away,” she admits. But she proves that this is definitely an investment worth making, saying, “Customer satisfaction is the prime driver especially in the hotel and restaurant industry. Without customer satisfaction, there is nothing for your hotel or restaurant.”

Her tips for achieving this satisfaction included knowing the market well by studying data analytics, allowing customers to be as digital as they want to be, making it easy for people to reach the business, setting one apart by creating an amazing experience, and being creative with digital tools to enhance online presence.

Naturally, to achieve all these things, it’s best to get help from the right source. As Francis says, “Adapting to the future is all about choosing the right tools.” Thus, Globe myBusiness’ products and solutions are here to MSMEs with any and every business concern.

Globe myBusiness is a business unit under Globe Telecom which caters to MSMEs not only for their telco needs but also for solutions that will help create ease of business operations.

Ready to digitize your business? Visit https://mybusiness.globe.com.ph/restaurants-and-cafes/ to learn more

Perfect songs, happy moments, feel the love at "Dionne Warwick: A Valentine Concert” at Solaire

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We know we will never love this way again, 

that is why this season of romance, 

be part of “Dionne Warwick: A Valentine Concert” 

to be held on February 13 and 14, 2018 

at the Solaire Grand Ballroom.

Even if she’s had her share of Grammy trophies and triumphs, Billboard achievements, and a great number of popular ballads, Dionne Warwick humbly declares,

"The word or label 'Diva' is an operatic term and I do not sing opera, therefore I cannot and do not accept being called as such."

She is revered as a singing legend and popular music icon, who to many of her admirers is gifted with a melodic and soulful voice. Her songs continue to touch the hearts of people who believe in romance, love, friendship, and forever.

On February 13 and 14, 2018 at the Grand Ballroom of Solaire Resort and Casino, the charismatic chanteuse headlines a two-night concert.

"I've been to Manila several times...Manila audiences are wonderful, they have always seemed to enjoy my show," says the singing legend. 

For her Valentine concert, people will get to enjoy, "Songs I am expected to sing and a few surprises…it will just be two nights of wonderful musical evenings."

Be ready to be enthralled and mesmerized when you hear her famous songs such as “Don’t Make Me Over,” “Walk On By,” “Do You Know The Way to San Jose?,” “Alfie,” and “I’ll Never Love This Way Again” and other signature songs.

“I’ll Never Love This Way Again”

She shares, "All of my songs are close to my heart as they are like my children. The success of these songs; I attribute both to the wonderful composers and lyricists."

 “ Say A Little Prayer ” and other songs

What are the ingredients for a great song? Warwick replies, "Lyrics first, as I must believe in the words I sing, and of course, a memorable melody."

The musical icon has formed a long and successful partnership with songwriters Burt Bacharach and Hal David. Warwick ranks among the 40 biggest hit makers of the entire rock era, based on the Billboard Hot 100 Pop Singles Charts, with 56 of the legendary American singer’s singles making the Billboard Hot 100 between 1962 and 1998 and 80 singles making all Billboard charts combined. 

For Bacharach, Warwick is "A woman who has a tremendously strong side and a delicacy when singing softly--- like miniature ships in bottles.”

Warwick received her first Grammy in 1968 for “Do You Know the Way to San Jose?” and her second in 1970 for “I’ll Never Fall In Love Again.”

Under Arista Records, Warwick won the Grammy for Best Female Pop Vocal Performance for “I’ll Never Love This Way Again” and Best Female R&B Vocal Performance for “Déjà Vu” in 1980. She became the first female artist in the history of the Grammys to win in two categories on the same year.

In 1985, Warwick contributed her voice to the multi-Grammy winning song “We Are The World” which also spent four consecutive weeks at number 1 on the Billboard Hot 100 chart. On the same year, she recorded the American Foundation for AIDS Research benefit song “That’s What Friends Are For” with Stevie Wonder, Elton John, and Gladys Knight. 

In a career that spans five decades, Dionne Warwick’s melodic and soulful voice remains unmatched. 

To Bacharach, David and the multitude of people she had the pleasure of working with, Warwick enthuses, "I am forever grateful."

To newcomers in the industry, her advice, "Be true to yourself and what you want...if you can think it, you can do it."

"I am truly looking forward to coming again to Manila and I do hope all of you will be at the concert to enjoy," says Warwick. 

We know we will never love this way again, that is why this season of romance, be part of “Dionne Warwick: A Valentine Concert” to be held on February 13 and 14, 2018 at the Solaire Grand Ballroom.

For tickets, please visit https://www.solaireresort.com or call Ticketworld at 8919999.

Dionne Warwick, the charismatic chanteuse headlines a two-night concert.n February 13 and 14, 2018 at the Grand Ballroom of Solaire Resort and Casino.