January 17, 2022

Xiaomi Fan gets free home renovation from Xiaomi


Xiaomi continues to treat its fans to a smart life through the Xiaomi Home Renovation Campaign.

The global campaign called Xiaomi Renovation is organized by the Xiaomi Community where their fans can get randomly selected for a free home renovation using Xiaomi AIoT or Artificial intelligence of things products.

The latest Xiaomi fan is Daniela from the Philippines, who is the first among the three lucky fans who got selected by the Global Community. Her home, which she shares with her parents, got a makeover featuring the Xiaomi Pad 5, Mi TV, Redmi Watch 2 Lite, Air Purifier Pro H, Mi Smart Air Fryer 3.5L and Mi Vacuum Mop Pro.

To watch the heart-warming episode, you may visit the Xiaomi Global Facebook page.

Xiaomi fans from across the globe still have a chance in getting their very own home renovation courtesy of Xiaomi by joining the ongoing campaign! They only need to register through this link and tell Xiaomi all about themselves and their home.

In Xiaomi Global’s previous global recruitment, they were able to receive over 16,000 views and 400 comments.

Xiaomi as a global company has been giving back after a year of milestones. In December 2021, Xiaomi Philippines shared the Christmas spirit to the BASECO community by donating noche buena packages and school kits, while Xiaomi Corporation donated one hundred thousand US dollars to partner organizations for the benefit of victims of Typhoon Rai.

As it prepares to provide 5G access for all, TCL to ‘inspire greatness’ by showcasing latest 5G range at CES 2022


* From its 30 series smartphones to a first laptop, a range of tablets to routers and second-generation wearables, TCL is looking to Inspire Greatness in 2022

Fresh from launching in the Philippines last year, TCL Communications — one of the world’s best-selling and fastest-growing consumer electronics brands — will be in Las Vegas next month at the much-anticipated CES 2022. 

As the consumer electronics industry reunites following this year’s all-virtual event, TCL will be there showcasing its latest pioneering display technology, audiovisual engine, TVs, monitors, mobile devices, augmented reality glasses, and home appliances.

With 40 years at the forefront of global consumer technology, TCL has long pushed the boundaries of innovation and raised the bar across the industry. A pioneer of 5G since 2015, TCL was first to demonstrate a 5G end-to-end solution and debuted in 2019 one of the first 5G USB devices. Now, TCL wants to offer 5G access to everyone and will announce multiple new products at the world’s most influential tech event, which runs from January 5-8.

“We are thrilled to be returning to CES in 2022 after the last edition’s virtual event”, said Juan Du, Chairperson of TCL Electronics. The Chairperson explained that Inspire Greatness is the driving force behind all new TCL developments and products, because through accessible technology people can get inspired to fulfill their dreams, purposes and plans, and this will lead them to achieve greatness by making a difference for a better tomorrow to everybody around them and on the planet. “This year, our interactive booth will span more than 1,600sqm and we will announce our brand expression #InspireGreatness. This is an evolution of our Display Greatness’ philosophy and a call-to-action for consumers to share their achievements and dreams through our inspirational technology. As one of the leading consumer electronics brands in the world, we are committed to helping people live, work and play better each and every day, with our products and services”.

In the smartphone space, TCL will launch the first 30 series devices, the TCL 30XE 5G and 30 V 5G. These smartphones will be joined by the remaining 30 Series lineup later in 2022 and will be solely available in North America. TCL will also make its first presence in the laptop category with the TCL BOOK 14 Go and enhance its wearable portfolio with the TCL NXTWEAR AIR, the next generation of TCL’s portable wearable display glasses.

Additionally, there will be multiple new tablets, including the TCL NXTPAPER 10s with eye protection at its core; the TCL TAB 8 4G and TCL TAB 10L; and a trio of tablets designed for children: TCL TKEE MINI, MID, and MAX. Finally, the company is also introducing the LINKHUB 5G router, along with a portable 4G solution, the LINKZONE LTE Cat4 Mobile Wi-Fi.

“Through partnerships with more than 80 carriers in 160 countries, TCL is delivering on its mission to provide lightning fast, reliable and affordable yet powerful 5G for everyone to enjoy a smarter home and life,” said Aaron Zhang, Chief Executive Officer at TCL Communication. “As our 5G portfolio grows with the TCL 30 series and the LINKHUB 5G, your favourite experience will be matched with top-notch connectivity, rich design, and competitive pricing to improve the connected experience for users around the world.”

TCL 30 Series Smartphones

TCL will launch its first 30 series devices at CES 2022. With the TCL 30 series, customer-favorite technologies such as AMOLED displays and stereo speakers will be matched with impressive connectivity, rich design, and competitive pricing. We look forward to sharing details on additional TCL 30 series smartphones, including the TCL 30 5G, at Mobile World Congress in Barcelona next month.

TCL BOOK 14 Go

TCL will also enter the laptop market with its TCL BOOK 14 Go, a Windows 11 designed for students and young professionals entering the working world. Slim, lightweight and with excellent battery life, it is a great fit for anyone who is constantly moving and traveling since it supports LTE connection. Qualcomm-powered 4G LTE connectivity means seamless switching between Wi-Fi and 4G — no more hunting for WiFi when on-the-go or using the battery-draining mobile hotspot on a phone.



TCL NXTPAPER 10s and Other Tablets

CES 2022 will also see the launch of multiple new TCL tablets, including the TCL NXTPAPER 10s with eye protection at its core. Redesigned to filter out 50 percent more harmful blue light than is required for certification, it also includes anti-glare glass to reduce reflected light and make it more comfortable for swiping, reading, watching, or writing. Meanwhile, the TCL TAB 8 4G and TCL TAB 10L and a trio of tablets designed for children — the TCL TKEE MINI, MID, and MAX — will also be launched.


TCL NXTWEAR AIR

TCL’s second-generation wearable display glasses are not only 30 percent lighter than their predecessors but also considerably more comfortable. With dual 1080p Micro OLED displays, the TCL NXTWEAR AIR creates an expansive, immersive viewing environment — the equivalent of watching a 140-inch screen from four metres distance. A 47 pixels-per-degree resolution means it complements that with a similarly cinema-like clarity too, while its dual speakers enables it to playback stereo audio for spatial effects.


LINKHUB 5G Router

TCL is also introducing the LINKHUB 5G router, capable of providing consumers with next-generation connectivity. To bring about TCL’s connected vision, it will soon launch the LINKHUB 5G router, while continuing to deliver high-quality 4G solutions with the LINKZONE LTE Cat4 Mobile Wi-Fi, a compact personal mobile hotspot. The LINKHUB 5G router delivers advanced Wi-Fi 6 and support for up to 256 users, making it fully smart home and smart office ready.


5G for all

TCL’s vision of 5G for all extends beyond smartphones, with a commitment to improve 5G infrastructure. TCL has invested $1 billion USD in R&D and established 5G labs. These solutions are created to liberate offices, institutions, homes, work, and entertainment venues, delivering reliable, fast cellular-powered broadband-speed internet connectivity, supporting customers and carriers.

Even while offering pioneering innovations, TCL has always continued to offer a range of accessible pricing options unseen by other tech brands. By operating its own manufacturing and research and development centres around the world, it is able to make its own components and thus controls the production process.

“TCL aspires to be the bridge to high-quality, incredible value solutions for carriers, customers and partners across product categories,” added Zhang. “We develop feature-rich volume drivers for carriers that improve the connected experiences of their customers and incredible value offline devices. We pride ourselves in working tirelessly towards a 5G for All world in which everybody can access high-quality data speeds, and we see the bigger picture, creating an ecosystem of products that communicate with one another through multi-screen connectivity.”

To learn more about TCL’s 5G capabilities, existing 5G portfolio, and details on other products announced at CES, please visit: http://www.tcl.com/global/en.html

TCL is expanding its efforts and portfolio to democratize technology in order to inspire people to pursue their greatness through its devices, making them achieve goals, reach full potential, help and amaze others. As soon as these new products are available, TCL will widely communicate in the specific channels of each market.


About TCL Electronics:

TCL Electronics (1070.HK) is one of the world's fastest-growing consumer electronics companies and one of the world's leading television and mobile device manufacturers (TCL Communication is a wholly-owned subsidiary of TCL Electronics). For nearly 40 years TCL has operated its own manufacturing and R&D centers worldwide, with products sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCL specializes in the research, development and manufacturing of consumer electronics ranging from TVs, mobile phones, audio devices and smart home products as part of the company's "AI x IoT" strategy. For more information on TCL mobile devices, please visit: http://www.tcl.com/global/en.html.

January 16, 2022

European appliance maker Beko reiterates commitment to sustainability


When it comes to home and furniture design, we look to Europe for minimalist yet striking aesthetics. The same can be said about European appliances, which are designed in elegant and timeless ways and usually come in neutral colors so they can fit any interiors.

But beyond aesthetics, European appliances are known for being environment-friendly and energy efficient. The European Union has the most comprehensive and useful regulations when it comes to informing consumers how energy-efficient appliances are. Most white goods being sold in the EU have to be tagged with an energy rating from A to G, with A being the best.

Energy efficiency means a lower carbon footprint.

As Europe’s leading appliance brand, Beko is always looking for new technologies that help preserve nature and allow people to live a healthy lifestyle.

For Beko refrigerators, HarvestFresh technology keeps fruits and vegetables fresh for up to 30 days, preserving the vitamins in them for longer. Meanwhile, the Inverter Compressor works in all weather conditions with less energy usage.

Beko’s highly efficient washers with ProSmart Inverter Motor not only use 30% less energy than EPA standards, but the water level sensor makes sure no water is ever wasted.

The dryers have revolutionary closed-loop heat exchange system that reuse the hot air during drying cycles, conserving energy as well as over 50% in savings compared to conventional dryers.

Last year, Beko ran a survey across several countries in Europe, including the United Kingdom, Germany, Italy and France to find out what its consumers wanted in terms of sustainability.

In the survey, 80 percent of people said they practiced recycling in their daily lives, followed by Italy at 78 percent and then Germany at 66 percent.

After the survey, Beko set environmental targets, such as achieving zero emissions by 2050. The company also announced the launch of a new range of eco-friendly appliances that are made from recycled plastic and even fishing nets.

“At Beko, we recognize the urgency of water pollution and saving the planet’s resources. We will adapt our existing technologies to make all our appliances more environmentally friendly. Our efforts as makers of appliances will help ensure a more sustainable future for the next generations,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.

For more information, go to http://bekopromos.ph Philippines or visit their Facebook page at https://www.facebook.com/bekoph for more details.



ABOUT BEKO

Beko is the global home appliances brand of the Arçelik Group and belongs to the Koç Holding, one of the largest conglomerates in Europe. The brand has been in the Philippine Market for -six years and is currently available in select All Home, Anson’s, Asian Home Appliance, Automatic Center, Fair N Square, Goldtech, Great World, HAT, Lazada, Manila Imperial, Robinson’s, Savers, Shopee, SM Appliance and Western Appliance. This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels. For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.

 

Beko, Beko Pilipinas, Beko Pilipinas Corporation, Home Appliances, European Appliances,  Live Like A Pro

Priority for AI implementation should be trust, not regulation – UnionBank data science, AI expert


Dr. David Hardoon, UnionBank Senior Adviser for Data & Artificial Intelligence,
was recently invited to discuss his views on data science and artificial intelligence (AI) at an EFMA Sustainability & Regulation Community Best Practice Forum.

The Data & AI expert believes that “regulating AI is the wrong goalpost,” arguing that the objective must be safety first and equality, promoting trust in the technology. Adding that there are safety nets to mitigate the risks associated with it.

"Data, and to an extent, the AI as a mechanism and tool which manifests possibilities out of data, is an onion,” Hardoon said. "And what you find with this onion is that it's not just about data. It's not just about application. It's not just about consumer engagement. It's also about history. It's also about our understanding of our own current behavior. It's essentially opening up an immense view that potentially, previously, we were completely unaware of.”

Dr. Hardoon explains that AI may broken down to at least three buckets. First is data, which may be historically good or bad as it is a genuine representation of issues or errors that happened in the past or may happen moving forward. Then there is the AI system itself, specifically the approach of extracting information from the available data. And finally, there is the operationalization of the information that comes out.

"When thinking about operationalizing AI governance, it is imperative to have a broad appreciation of the risk that comes from your available historical data—the potential disadvantages, or errors, or issues, or elements that may result in lack of trust that may come from that," Dr. Hardoon cited.

He emphasized that the most important thing about operationalizing AI within an organization is trust. Dr. Hardoon likened this on how individuals trust their closest friends and family members.

"Our trust in them isn't that they always are correct or even always tell the truth, but it is in their ability to say 'I'm sorry, I made a mistake. Allow me to correct myself.' That is the exact same principle which we need to hold ourselves accountable for when we're applying new technology, in making sure we're putting in place safety nets, in assuring that we are able to validate what we're doing and making sure that we are doing the right thing."

Dr. Hardoon said that part of the ‘peeling’ process, especially of a new set of technology, is best to still have people in the loop.

"Not that the human may be any better, but we trust humans so far a bit more right now, until we get to that stage of realizing it's good. Or perhaps in certain areas, we must simply accept that AI should never play a role, because we want to have the ability of continuous intervention in terms of outcome," Dr. Hardoon concluded.

January 15, 2022

Shopee Launches Brand Spotlight Campaign to Help Brands Increase Presence and Deepen Customer Engagement

With the new Brand Spotlight campaign, brands can unlock more growth opportunities in e-commerce

The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025[1], online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight - a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Starting January 17, users can look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.

Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.”

Brand Spotlight is the latest in Shopee's suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening from January 17 to 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.

Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement.

“Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success,” Yu continued. “We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences.”

For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit https://shopee.ph/m/brand-spotlight.

Download the Shopee app for free via the App Store or Google Play.


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