Beko PH urges Filipinos to go green when doing their laundry

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The call to conserve water and energy has never been more imperative than today. With the effects of global warming and climate change now more pronounced than ever before, there is a need to be mindful of the way we spend our resources. This not only extends to the way we use our water resources but also the way we consume electricity.

Be wise energy users.

As part of Beko’s green initiatives, Beko Philippines encourages Filipinos to become wise energy users by contemplating on their laundry routine. Beko understands that doing the laundry also requires a significant amount of electricity.

According to the Department of Energy (DOE), the household sector is the second major user of electricity. In fact, laundry accounts 29 percent of other household electricity usage based on the latest available Household Energy Consumption Survey (HECS) by the Philippine Statistics Authority (PSA).

“Beko believes that we must take into account how much energy is consumed even on our laundry. As we envision a greener laundry routine, the company has been initiating outstanding contributions toward the protection of the environment through energy efficiency and innovating eco-friendly washing machines,” said Dyeun Zapanta, Beko Philippines Sales and Marketing Head.

Beko suggests that households follow regular laundry days and avoid running the washing machine for only a few pieces of items.

Invest on energy-efficient washing machines.

Beko Philippines underlines that by taking steps to reduce energy consumption, one could contribute to a cleaner and greener world. For instance, investing on energy-efficient washers and dryers significantly cuts your electric bills.

Recently, the Manila Electric Company (Meralco) tested the energy efficiency of certain Beko washing machines in line with its Orange Tags campaign. The Meralco Orange Tags are easy-to-understand labels that indicate estimated energy consumption in kilowatt-hours (kWh) and estimated cost per hour to inform consumers on how much electricity a household product consumes.

Meralco tested some Beko’s washing machines in three trials. Items tested ranged from front loaders, top loaders and dryers in different sizes and capacities. The said survey revealed that the washing machines are all energy efficient. The results of the test are as follows:

Beko Top Load Fully Automatic Washing Machine

Meralco estimated that the average cost per wash of Beko’s three top-loads amounts to only a peso per hour of washing cycle.

Specifically, for a 7-kg capacity washing machine, every wash amounts to only PhP0.96 per hour of washing with 0.09 energy consumption and 94 watts for power usage.

Meanwhile, for 9-kg capacity top load, Meralco calculated that the cost per wash cycle amounts to PhP1.14 for almost an hour of washing with 0.11 energy consumption and 97 watts. On the other hand, for 12kg top load, they assessed that the cost per wash amounts to PhP1.37 again for almost an hour with 0.13 energy consumption and 109 watts.

Beko Frontload Fully Automatic Washing Machine

For a 7-kg and 9-kg capacity, the estimated cost per wash both costs 9 pesos per almost four hours of washing with 0.88 and 0.84 energy consumption, respectively.

On the other hand, for 10.5-kg frontload, they measured that every wash costs 15 pesos for a full load, full cycle with duration of nearly four hours with 1.47 energy consumption and 380 watts for power usage.

Beko Dryers 

For Beko’s 7-kg dryer, the estimated cost per drying cycle amounts to six pesos per half an hour with 0.63 energy consumption and 1,217 watts.

“Our products are meant to not only improve how people live but also improve how we impact our environment. “Choosing an energy efficient washing machine can do more for the environment and at the same time, reduce the cost of their water and electricity bills. That is why we are bringing the efficiency of our washing machines as the Official Partner of the Everyday to help Filipino consumer save energy,” added Zapanta.

Beko Ph on its second year

Beko Philippines continues to innovate products that can make a difference in the lives of Filipinos. With their strong emphasis and commitment toward raising awareness on energy consumption and innovating energy-efficient washing machines, they encourage Filipinos to take part towards preserving their environment by taking into consideration their energy consumption.

Strengthening its local presence as it approaches its third year in the Philippines, leading European home appliance brand Beko further penetrates the Filipino market. Since 2015, Beko Philippines already doubled its distribution in the country. The company has also tripled its sales through its enhanced and domineering product line that continuously meets the need of the Filipino market.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph

Solane promotes Filipino values

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The country’s leading LPG provider has launched a campaign that advocates positive Filipino values and emphasizes the importance of family

As the country gears up for change, ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that aims to remind consumers of the importance of family and positive Filipino values.

Drawing inspiration from the popular Filipino expression, which in English means, “That’s how it should be… Rightly so,” ISLA LPG launches the “Dapat Lang” campaign — a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole. The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity. 

“As we prepare for the many changes happening in our environment, we at ISLA LPG would like to remind everyone of the Filipino values that define us as a people and to put importance on the family, being a good neighbor and a valuable member of society,” said ILC-CEO Ruben Domingo. “Our new campaign reminds all of us — our consumers, employees, and business partners — to do the right thing in everything we do, all the time, wherever we are, in order to truly bring out positive change in all of us.”

The advocacy campaign will be communicated with various mediums — print and radio ads, social media, and online videos, showcasing a mom cooking the best dishes for her family, an employee putting in ample time at work, a chef preparing high-quality ingredients for his customers, a manager catering to the needs of the client, the Solane Hatid Bahay rider ensuring that LPG delivery is safe and on time. 

As part of the Dapat Lang campaign, ISLA LPG is also launching a new website, which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives. The newly revamped site also features a blog that will serve as a way for ISLA LPG to communicate directly with its consumers, especially moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, and more. 

For its part, ISLA LPG lives out the Dapat Lang campaign by doing what it does best since the brand Solane was launched almost five years ago — provide consumers with high-quality, safe, reliable LPG products. 

“We value our consumers’ safety and we ensure that it is our key priority,” said Mr. Domingo. “We also value our customers’ trust by providing excellent products and services that are well worth their family’s hard-earned money.”

Moreover, ISLA LPG offers Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money. The Solane Hatid-Bahay riders also perform the 7-Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection, and flame quality.

Furthermore, ISLA LPG holds regular safety seminars for its customers as well as to various communities nationwide. The company’s employees and contractors follow strict compliance of safe LPG handling and fire safety. Through this, ISLA LPG has achieved a significant milestone of 13 million man hours without lost time injury.

This commitment to provide the best and safe product and service is, needless to say, reinforced with the launch of the company’s new advocacy campaign because as they say, Kapag LPG, Dapat Lang Solane!

To know more about the Dapat Lang campaign, 

visit Solane’s new website: 

http://www.solane.com.ph/

www.solane.com.ph

Facebook page : 

 http://www.facebook.com/solane.ph, www.facebook.com/solane.ph.

Samsung provides the modern family with ‘Partners in Life’

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Today’s millennial parents are modern-day heroes in their own right. Most of them keep a full-time job but give equal if not greater importance in spending time and taking care of the family. 

Everyone could use a little help, especially today’s career-driven and time-strapped homemakers. Samsung addresses this need through its suite of smart digital appliances that are designed to be the millennial family’s “Partners in Life.” 

Samsung is proud to offer state-of-the-art home appliances that intuitively understand and care for the family’s needs. Samsung’s newest digital appliances are known to go beyond the usual functions of a refrigerator, washing machine, microwave oven, and air conditioner. These products are loaded with innovative features to make life easier and more convenient for its users.

“Filipino parents work their hardest so they can provide the best for their family. We at Samsung want to give them the ease and efficiency that they deserve through Samsung Digital Appliances. Our products can be their ‘Partners in Life.’ Samsung’s cutting-edge technology can help accomplish house work with greater comfort and efficiency, so modern homemakers may spend more of their time and energy with their loved ones,” said Stephanie Chua, Head of Product Marketing, Digital Appliances.

Each of Samsung’s digital appliances carry an important role in the household. With its capability to keep food fresh up to two times longer, the Samsung Twin Cooling Refrigerator is the modern home’s partner in freshness. Keeping food fresh longer means tasty and healthy meals at the table and less trips to the grocery to enjoy more quality time with the kids. 

Samsung’s AddWash technology for washing machines makes laundry days easier by allowing more clothes to be added in the middle of a wash cycle so there’s no need to wait for the next laundry day to wash missed items. With its Wi-Fi capability, the Samsung AddWash Washing Machine allows homemakers to monitor the laundry via their smartphone while they do other tasks. Lastly, Samsung’s innovative Ecobubble™ Technology uses air, water, and detergent to create powerful cleansing bubbles that ensure a faster and thorough clean. Laundry days can be a breeze with the Samsung AddWash Washing Machine, making it the modern home’s partner in convenience.

As the home’s partner in comfort, the Samsung’s Split-type Air Conditioner offers hours of reliable cooling and unparalleled energy efficiency through its Digital Inverter. It is the first to use an 8-pole inverter that ensures a more efficient operation with less vibration and noise, while its Wi-Fi function via Smart Control enables the user to control the air conditioner using their smartphone or tablet. Altogether, the Samsung air conditioner ensures a comfortable sleep or leisure time without a worry about noise and steep power costs.

Lastly, the Samsung Microwave Oven gives access to easy and healthier cooking. This microwave oven can do much more than heat meals. It uses Samsung’s revolutionary Slim-Fry technology to cook crispy food with just a touch of oil. It also reduces cooking time, grills meats, and even ferments dough or yogurt, making it a partner in delight in the kitchen. 

Now is the best time to upgrade to smart digital appliances. Samsung’s innovative products are currently offered at flexible payment options or with generous discounts through the Flexi Home Deals promo. The promo is now on its final stretch and is valid only until September 30.

Customers can save up to Php30,000 in discounts if they purchase Samsung Digital Appliances in full cash payments. For those who opt for easy deals on installment, discounts are also available for payment periods of 6 months, 12 months, and 18 months at 0% interest. 

Catch Samsung’s Flexi Home Deals promo until the end of September at selected Samsung dealer stores nationwide. For more information, visit http://www.samsung.com/ph/offer/flexideals2016/.

Gearing up for this season’s feasts

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When the months in the calendar start to end with “ber”, here in the Philippines, the mood quickly changes into a more festive one, as malls begin to play the old Christmas tunes that everybody loves, decors suddenly become very shiny, and soon enough Christmas items from the groceries pop up in bundles or in baskets. And it wouldn’t be long until parties start to flood company schedules instead of meetings and the much awaited Christmas vacation will just be around the corner.

The season brings a lot of people together— colleagues in the office who are in need of a break, old friends from way, way back, and the extended family that has grown bigger from the past year— and it is always a must that these gatherings are complemented by a big feasts. It is quite easy to ask for a caterer to do all the cooking for everybody, but Christmas is also a time for everyone who are talented in the culinary arts to show off some skill in the kitchen. Potlucks are good as well for the budget and everybody gets to have a share on what is going to be on the table, but cooking for a big crowd is still one tough feat.

Hosting a Christmas party or get-together is all a different challenge all together, especially when it comes to stocking up all the necessary ingredients for the feast. Playing Tetris in the refrigerator trying to fit in everything from meats, fruits, vegetable, and other ingredients could be a daunting task— not to mention getting food spoiled because of leaks and being too cramped together. Fortunately, the world’s leading consumer appliances manufacturer, Midea offers yet another home solution that would ease up the challenges in stocking up on everything that is needed for a feast - after all, its products are meant to be surprisingly friendly at home.

They have an array of refrigerators the suits everyone’s big needs for big space, especially this time of the year. They have a 19.4 cu ft Side by Side Refrigerator that can fit up 20 baskets of groceries, that’s more than enough groceries to feed at least two batches of a hungry crowd in a get-together. With that much space, all of the ingredients are assured to be kept safe and fresh before they go into the hot kitchen. And this refrigerator’s Multi-Airflow feature enables uniform cooling which protects food from sudden changes in temperature, keeping it fresh all throughout.

Its electronic control makes it easy to keep the refrigerator at a desired temperature, while being energy efficient, which cuts down electrical consumption by almost half— making it also cool with the budget too. Most of all, its stainless steel finish gives it a very stylish and elegant look, which could be a conversation starter with the guests at the party.

Midea has a version of this Side by Side Refrigerator which has a Multi-functional Dispenser that gives out ice water, ice cubes, and crushed ice. This makes it easier for everyone to get a cold glass of water or ice for their drinks, while the Home Bar on the refrigerators opposite side could take care of other beverages. Its Super Cooling and Super Freezing functions takes no time to keep ingredients cool and fresh while it churns out ice and chills beverages.

Midea’s 20.1 cu ft French Door Refrigerator on the other hand has more unique features that would definitely make it easier to stock up and keep all of their grocery items fresh in the fridge. It can also fit up to 20 baskets of groceries and cut down electrical consumption by half with its turbo inverter. It has the same Multi-airflow that ensures uniform cooling throughout the refrigerator with High Moisture Retention Technology that maintains an optimum humidity level to keep food fresh for a longer period of time.

Its Dual Cooling System has Smart Sensors that accurately controls the ideal temperature in the refrigerator and freezer compartments, while its Photosynthetic Preservation function uses UV light to promote photosynthesis and removes pesticides from fruits and vegetables, prolonging its lifespan in the fridge. And very much like its Side by Side Refrigerator counterpart, it has a stylish and elegant look with its stainless steel finish.

With all of these big and spacious refrigerators in your kitchen ready to take in everything that will be needed for a one big feast this season, Christmas parties, reunions, and get-togethers will be a lot easier to deal with especially with handling all the preparations for the food. Everyone can enjoy meals with the freshest ingredients thanks to Midea’s solution in keeping all of it fresh and crisp before cooking. And after all of the festivities are done, you can be sure that there will still be some space for leftovers which you can enjoy the next day.

For more information on Midea’s products check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.

About Midea

Midea, one of the world's largest manufacturers of appliances, covers a complete range of products from electric kettles, washing machines, microwaves to large commercial air-conditioning systems. Thriving in over 150 countries, Midea has now arrived in the Philippines!

In partnership with Concepcion Industrial Corporation (CIC), Midea's global strength in the appliance industry infused with CIC's Integrity, Excellence and Total Customer Satisfaction give the world class brand a better understanding of the Filipino's needs.

Haier : Washing machines made for every family

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Fully Automatic top load washers let you spend more time with family

Aside from being tedious, laundry work takes precious time away from the things that matter most—family.

This is true, even with a washing machine. Many modern homes still use a two-tub semi-automatic washing machine with a washer separate from the spin dryer. While the dryer adds efficiency, the process of waiting for the wash to end then transferring wet and heavy clothes to the dryer can interrupt chores as well as quality time. The process doubles with more clothes to wash.

This is what larger capacities, a single tub for washing and drying, and fully automatic operation aim to address. Fully automatic top load washing machines offer such advantages to lessen strain and add comfort to doing laundry. All you have to do is toss your laundry in and pick your wash and dry settings. You then get to have more time to do other household work, as well as have fun with your loved ones.

“Running the household and taking care of the family takes a lot of multitasking skills, and that is what our appliances can help us,” said Marvin Fetilo, Haier Philippines’ Product Manager for washing machines. “Fully automatic top load washing machines redefine your washing experience so you exert less effort, worry less about your family’s clothes, and do more with your time.”

Haier’s fully automatic top load washing machines combine the best of technology and design so that doing the laundry becomes effortless and efficient. On top of this, you get to spend more quality time with yourself and your family.

Efficient and versatile

Top load washers from Haier come with eight washing programs and ten water levels to accommodate the type and volume of your laundry. The time delay function further lets you soak your clothes for a specified period of time before starting the wash cycle.

Compared to semi-automatic units, Haier’s washing machines clean more clothes with an 8kg to 10kg capacity, making them ideal for an entire household’s dirty laundry. They also use a double-pole stainless-steel basket to match the washer’s high-speed spins and powerful Storm Wash cleaning capacity.

Each washer is designed with a Tub Dry feature that dries the inner and outer tub to prevent mildew growth, as well as a filter to keep laundry smooth and lint-free. The machine’s pulsator also provides garments with an even wash without being rough or taking up space unlike agitators in other washing machines.

“The cleanliness of your clothes matters a lot to your family’s hygiene, as well as to the impression you make on other people,” Fetilo said. “The right washing machine helps you create a smarter home that enhances your family’s health and lifestyle,” he added.

Haier’s top loading washers are available at Robinsons stores nationwide.

The suggested retail price of the HWM80–P1201 unit is P13,998, while the HWM100–P1201 unit is P15,998. Both models come with a two-year warranty on parts and labor.

For more information, please visit www.haier.com/ph/.

About Haier Philippines

As a global leader in home appliance products and services, Haier puts importance on innovating and creating first-class products that go beyond customer expectations. Haier is about inspiring Filipino families to live life on a higher standard through its energy-efficient, user-friendly, and environmentally conscious home appliances. For more information, visit the website <http://www.haier.com/ph> or connect on Facebook <http://www.facebook.com/Haier.Philippines>.

About Haier Group

Since its founding in 1984, the Haier Group has remained committed to creating and innovating first-class products that go beyond customer expectations. Haier is about inspiring Filipino families to live life on a higher standard through its energy-efficient, user-friendly, and environmentally conscious home appliances. Originally a small collectively owned manufacturing plant on the verge of bankruptcy, it has now grown into an international group with more than 70,000 employees worldwide. Realizing a US $32.09 billion with a profit of US $2.4 billion turnover in 2014, has been selected as one of the world’s Top 10 innovative companies according to a People’s Daily Online report issued by the USA Newsweek website, and has been recognized as the World’s No. 1 Home Appliance Brand for the seventh year in a row by Euromonitor since 2009.

“Keep Clothes Fresh this Rainy Season with tips from Electrolux”

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When it rains, laundry problems pour. The rainy season can certainly make laundry more of a chore than usual - but there’s no need to let the frequent storms put a damper on your laundry! Here are a few simple tips from Electrolux to help your clothes stay sweet-smelling through torrential rain and humid temperatures.

Rainy Day Stains

Electrolux EWF10744 Vapour Action Inverter Front Load Washing Machine

Mud stains are definitely a problem during the rainy season. In case of mud, allow it to dry completely and then carefully scrape off as much as possible with a plastic knife or spoon. Pre-treat the remainder of the stain with liquid detergent then wash as normal at the hottest temperature allowed by the fabric care label.

Heat helps soap do its work, loosening dirt and freshening fabrics, a feature that the innovative Electrolux EWF10744 Vapour Action Inverter Front Load Washing Machine takes advantage of.

The Electrolux Vapour Action Front Load Washing Machine steams clothes while washing. This sanitizes and cleans clothes while reducing allergen up to 99% and rejuvenates fabrics by opening up the fibre strands. The result is not only cleaner clothes but softer ones that need less ironing, perfect for busy moms,” shared Erika Depositar, Electrolux Product Manager for Fabric Care.

For more ideas on home care and healthy living, please visit electrolux.com.ph, and follow instagram.com/electroluxph, and facebook.com/ElectroluxPhilippines.

Keep kids clean and dry this rainy season , Sanicare introduces portable Hygiene Kit

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Photo: ClipArt 

As another school year starts, so does the beginning of the rainy season, which makes kids more vulnerable to common illnesses like colds and flu. According to a study by the World Health Organization (WHO), Filipino students in elementary and high school miss an average of one month per year because of sickness. To curb these cases, the health department encourages the maintenance of proper hygiene at home and in schools

Sanitary Care Products Asia (SCPA) introduces the handy and affordable Sanicare Hygiene Kit to help mothers ensure that their children are clean and safe from germs and viruses that could affect their health. The Hygiene Kit contains a roll of two-ply Upsize Sanicare Bathroom Tissue, a pack of Cleansing Wipes with 15 paraben-free sheets, one pack of Toilet Seat Cover and one pack of Sanicare Hankies. With 20 years of proven quality, SCPA gives mothers an advantage in maintaining holistic hygiene for the family anytime, anywhere. 

SCPA products are designed for a fuss-free experience. The classic two-ply Upsize Sanicare Bathroom Tissue, with its new embossed designs, absorbs liquids faster while retaining its durability. The cleansing wipes, on the other hand, has a sturdy, cloth-like texture that is perfect for thorough clean ups. Free from alcohol, chlorine and paraben, the cleansing wipes are gentle to children’s sensitive skin.

Securing a kit saves money and time, making it easier for mothers to equip their children with various personal care products without having to compile different items in one bag. As a back-to-school must-have, the Sanicare Hygiene Kit reminds students about the importance of observing proper hygiene in school. 

It can be bought in leading stores and supermarkets with a suggested retail price of Php 75.

“We recognize the importance of proper hygiene to the overall health of every Filipino,” SCPA President, Ven Sio noted. “Creating the Hygiene Kit is a reflection of our commitment to continuously offer safe and economical hygiene solutions to meet every Filipino households’ needs.”

Urban Living Collective to feature locally-made home products and ideas to millennials

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Two-day event to be held July 30-31 at Capitol Commons

Looking to update the look of your pad and brighten up your space with locally-made furniture and home accessories? 

Join other millennial homeowners at the Urban Living Collective, a two-day event happening on July 30 and 31 at one of the metro’s hippest lifestyle destinations, Capitol Commons.

 

Urban Living Collective will feature merchants offering a vast array of products and services that will address the needs of homeowners. At the event organized by Project 1 MNL, attendees will have a grand time shopping for items to deck their homes with—furniture, kitchenware, indoor plants, framed art, fur carpets, light boxes, vinyls and turntables, lamps, blinds, bedsheets and pillow covers, home scents, fire extinguishers, ceramics, cleaning detergents, organic snacks, and pantry favorites, among others. 

"Project 1 MNL hopes to make decorating accessible and enjoyable for a new generation of homeowners through Urban Living Collective, the team's first event that promotes affordable home design using decor and furniture pieces from local enterprises. This is a straightforward bazaar and it hopes to make interior designing less daunting to young Filipino homeowners," says Cami Revilla, Project 1 MNL head collaborator. 

Fellow head collaborator Fatima Fule adds, "Urban Living Collective is designed to cater to working millennials who live in apartments and condominiums with limited floor space, a common constraint in urban living. We hope that through this event, homeowners will realize that there are many ways to supersize the style of small spaces. It's possible to jazz up a home with limited square footage and turn it into a cosy and relaxing sanctuary." 

The event will also serve as a platform for startup entrepreneurs to showcase their products. The Philippines is a great source for furniture and home decors, thanks to easy access to raw materials as well as the country's skilled craftsmen. Some of the merchants participating in the Urban Living Collective include Gabrienne's Home Decor, The Nifty Decorator, Red Slab Pottery, Amber Lights Laguna, Lumos by Lighthouse Enterprise, Ylaya Studio, The Wheelbarrow Store, Bronco Philippines, Fake Alchemy, and The Fur Factory.

Urban Living Collective is open to the public from 10 am to 9 pm on July 30-31. The event will be held at the park of Capitol Commons, the new mixed-use space developed by Ortigas & Co. which has fostered food, shopping, and other lifestyle activities since it opened in 2013. Freebies will be available to the first 300 shoppers who will purchase at least P300 from any of the booths. The event is supported by Capitol Commons, Sharetea, OMIZU Beautifying Natural Spring Water, The Linden Suites, Real Living, and WhenInManila.com.

LG ushers in new age of laundry with world’s first TWIN WashTM

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Revolutionary main washer and mini-washer system tailor-fits washing performance to each garment’s needs

Global technology innovator LG Electronics brings to the Philippine market a breakthrough washing machine that redefines the concept of laundry. The world’s first LG TWIN WashTM enables two separate loads to be washed simultaneously by combining a full-sized front loading washing machine with a mini-washer in a hide-away pedestal, generating a whole new set of washing options.

Gentle washing for all types of laundry

The safety of one’s clothes is one of the most important factors to consider in purchasing a washing machine. LG TWIN WashTM is designed to be able to give special treatment to different types of laundry with its two-in-one system. The powerful main washer handles the larger garments, while the mini-washer is perfect for specialized items that require a unique wash setting like lingerie or baby clothes.

The mini-washer is big enough to hold a full load of delicates yet small enough to use just the right amount of water and electricity, which is normally an issue with bigger washers. This feature offers wash modes specifically for delicate items, guaranteed to clean these types of clothes as gently and thoroughly as hand washing. 

Due to the dual washing system, washing time is significantly cut down as multiple loads of laundry can now be handled simultaneously. Smaller loads can be washed when needed without having to wait until a full wash load has accumulated, saving users time and adding a new dimension of convenience.

Premium ergonomic design

LG TWIN Wash™ is designed to fit in the space of a typical front loading washing machine so nothing is sacrificed for the added convenience. The door of the main washer is aligned with the drum’s center, positioned higher than on conventional models and tilted at an angle to make loading and unloading the main drum easier. The mini-washer and pedestal housing can be purchased separately to give current owners of LG front loading washing machines all the benefits of the TWIN WashTM at a fraction of the cost. LG TWIN Wash™, available in modern stainless, received the Red Dot Design Award and the IDEA (International Design Excellence Award) in 2015.

Advanced technology for clothes

TWIN Wash™ also features LG’s unique TurboWash™ 2.0 technology. Nozzles positioned inside the drum of the main washer spray a concentrated solution of detergent directly onto the clothes, improving the unit’s cleaning performance. Another high pressure nozzle sprays tiny water particles through the clothes during high spin cycles for more effective rinsing. The revolutionary Inverter Direct Drive motor at the heart of the TWIN Wash™ is attached directly to the drum, improving efficiency and reducing the number of moving parts, leading to enhanced durability.

“LG TWIN Wash™ is designed to not only make laundry duties quicker and more convenient at home, but also ensure that each and every garment is given the special care it deserves,” LG Philippines Home Appliance VP Youngmin Chae said. “Moms, household helpers or independent young adults now have more time to attend to other chores with the ease of knowing that their laundry will come out spotless from gentle and thorough washing. The simple yet innovative concept of the TWIN WashTM has propelled LG to the front of the pack in the washing machine segment, and is another leap forward in our commitment to make life better for our Filipino consumers.”

To learn more about the pioneering LG TWIN WashTM, visit lg.com/ph; like LG Philippines’ Facebook page; or follow @LGPhilippines on Twitter and Instagram.

Promising Japan-Made Water Purifier Launched for Filipino Households

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Each person requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. Clean water is vital to our health.

WATER filtration system is still a significant product segment in the Philippine consumer market. This holds true as water-refilling stations continue to mushroom everywhere, indicating that most households turn to them for drinking water supply. 

There is no confidence on choosing to drink from the tap. This concern is aggravated by many unreliable piping systems in the country. 

Majority of our water refilling stations on record is not consistently compliant with the process for certification required by the concerned government agencies. Furthermore, one is not sure if those five-gallon containers are thoroughly cleaned, carefully handled or properly stored. 

The safety of the drinking public now becomes uncertain. 

But all agree, that every Juan deserves safe drinking water. Now, there is no need to worry, as the solution has finally come to the Philippines.

Introducing the Torayvino Water Purifier––a market leader in Japan, with a filtration technology that boasts of a 99.99-percent bacteria removal feature––thanks to its four-stage purification system. 

Initially at the prescreen process, impurities bigger than 465 microns, such as rust, sands, sediment and particles are removed. Those bigger than 114 microns will then be taken away in the second screen. Next, the water will pass through the granular activated carbon, which efficiently removes residual chlorine, harmful chemicals and bad odor. 

Finally, the optimal hollow fiber membrane structure removes contaminants larger than 0.1 micron, such as bacteria and other microorganisms, rust, turbidity, and microscopic impurities. Such technology, which is likewise used in dialysis machines and artificial kidneys, provides low elution and high flow rate of water. While it undergoes a stringent filtration process, calcium, magnesium and other essential minerals are retained.

Torayvino Water Purifier is easy to install, with no plumbing required. Attachments are provided to fit most of the faucets available in the market. Unlike other water purifiers, it's space-saving, compact and is even portable, perfect for condo-dwellers, especially those who live in smaller units.

Torayvino is more affordable than water delivery, since it costs the buyers as low as P0.92 per liter––half of P1.85 a liter of water sourced from refilling stations. It comes in four models, with prices ranging from P1,980 to P4,980.

30 percent savings on water is also achieved when one chooses to use the unfiltered spray setting which is perfect for washing dishes or vegetables. Moreover, it operates without electricity. 

Truly a very relevant product for the Philippine market today.

Torayvino Water Purifier is manufactured by a diversified company called Toray Industries, Inc. with presence in Asia, Europe, Middle East, North America, Central America and South America. This is the leading brand in Japan, with 66 percent share of the market for the faucet-mounted type.

Torayvino Water Purifier conforms with the Japan Industrial Standards and is also certified and approved by the Philippine Department of Health. 

Distributed in the Philippines by Moduvi, Inc. it is now available in modern hardwares like True Value and All Home, as well as condo-partners.

MIDEA: Revolutionizing Convenient Home Living, Launched iAdd Washing Machine

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Home is the place that we love most, with the family we love and taking care.  Everyone likes having a clean home! As mother, I always clean refrigerator, oven and lot of home appliances on a regular basis. The bathroom is one of the most commonly used rooms in the house. It can also become one of the dirtiest rooms in the house if you do not keep up with regular chores. Each person responsible for washing, drying, and putting away their own clothing. These are a laborious and time consuming tasks, which often leaves one with fatigue. However, there are ways in which one can smartly manage all the household chores.

Home is a sanctuary and the moments spent there are precious. We take off our heels, play with our kids, and settle in to recharge which is why we seek to achieve the ideal living conditions in our homes. Vital to keeping a home are the accomplishment of chores and tasks. This is where some of the tension lies; chores like washing the dishes, sweeping the floor, and doing the laundry consume time and energy that should be spent relaxing with our loved ones.

The good people from the world’s largest home appliance manufacturer, Midea, have long recognized this predicament. And in their continuous effort to provide surprisingly friendly solutions for the ones who treasure tiny moments at home, comes their latest and greatest smart product to date: The iADD Washing Machine.

And last June 9, the iAdd Washing Machine was successfully launched in the Philippines. Media VIPS were in full attendance to the exclusive gathering at the Abenson Global City to witness the unveiling of a definite upgrade for convenient living as we know it.

"If you are able to do home chores in a worry-free manner, it makes the home more harmonious. This is the driving force behind Midea Solutions." - Philip Trapaga, General Manager.

The iAdd Washing Machine revolutionizes the laundry workload by making it super easy and worry-free. The iAdd Auto-Dosing Technology, the first and one of its kind here in the country, ensures up to 44% savings on detergent and fabric softener.

This technology has an intelligent weighing system, with a precision rate of +/- 300g. It weighs the laundry and based on this, releases the right amount of detergent and fabric softener. Aside from the savings, consumers don’t have to worry about putting too much or too little detergent and fabric softener.

The iAdd washing machine also has a Cleanliness Meter that detects dirt and soap for a better wash. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. This feature also ensures that your clothes won’t have that funky smell from soap residue stuck in your clothes.

In terms of noise, the iAdd washing machines ensure that you enjoy peace and quiet with its silent and efficient inverter motor. It’s so quiet, you don’t even notice that it’s running.

Lastly, the iAdd front load has an Auto Dryer Sensor that runs the ideal drying setting for your clothes so you save on time, electricity plus you save your clothes from over drying and shrinking.

Add to that the sleek, modern, and durable design it comes in, this appliance is everything you need to say goodbye to your laundry woes. Midea is definitely set to make home living as convenient and comfortable as ever, one smart product at a time.

As the new Midea Ambassador Chef Rob Pengson graced the event with his beautiful wife, Sunshine Pengson. They shared to the attendees their secrets to successfully being able to manage the busy lifestyle that comes with being professional chefs and parents to their two lovely kids.

"We make sure to suppport each other doing the household chores. Rob is a wonderful hands-on dad," shares Sunshine. "And of course, we have Midea as our third partner to make our home life happy."

They, along with all the other invitees expressed their glee and excitement over the next level innovation Midea has brought into the Filipino Home.

In 2013, Concepcion Industrial Corporation, Concepcion Carrier Air Conditioning and Midea China have partnered to bring the brand to the Philippines. The partnership brings together the local market knowledge, reputation, go to market expertise and relationships of the Concepcion Group and the global product, technology, design and manufacturing expertise of the Midea Group. Under Concepcion Midea, Inc., this partnership merges the global strength of Midea being a large producer and a quality centric company plus the core values of passion, excellence, and innovation of CIC & CCAC in creating a better life for Filipino families.

For more information, please visit us at our website at http://midea.com.ph/ and Facebook page at https://www.facebook.com/MideaPhilippines

Brevillelize Your Summer Caravan

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Want to know how to make meals delicious and fast? You are in for a treat as, BREVILLE so not only professional chefs but home chefs may also avail of promo sets that are up for grabs. The packages will surely revolutionize your kitchen!

A premier kitchenware brand from Australia, brings you the “Breville-lize Your Summer Caravan,” in cooperation with True Value.

Chefs Emman Galvez and Edward Mateo will share their expertise in cooking, along with recipes that will keep your family healthy and strong. Aside from that, the chefs will demonstrate how Breville products can be maximized in the kitchen to make food preparation and cooking convenient and easy.

The two-day selling exhibit and Brevillelize Your Summer Caravan will be held at, Abreeza Mall Davao on May 6 to 8. So not only professional chefs but home chefs may also avail of promo sets that are up for grabs. The packages will surely revolutionize your kitchen!

BREVILLE an Australian innovation since 1932 offers products with quality attested by many food experts all around the world. With one BREVILLE® product, you can definitely do exciting things. What more if your kitchen is equipped with a whole lot more? So what are you waiting for? Head to the mall, join the caravan and Breville-lize your summer!

About BREVILLE 

BREVILLE® is a premier brand of kitchen products crafted using Australian innovation and technology. Established in 1932, the brand has grown to become an iconic global name known for its smart, unique, and elegantly designed small kitchen products. BREVILLE® commits itself to making life in the kitchen easy and continuously innovates its offerings to meet the demands of the kitchen today. The brand is exclusively distributed in the Philippines by IAJ Wellness Corporation. For more information about the brand, visit www.breville.com.ph.

IAJ Wellness Corporation has interests in health lifestyle. In addition to being the exclusive distributor of BREVILLE®, it also manages other appliance brands geared towards providing a healthy lifestyle to consumers. Other product lines under the corporation include MATSTONE, a brand of Multi-purpose Juicer, and GOODSPHERE SYSTEMS which boasts a line of air revitalizers.

Visit www.iajwc.com for more information.

Artifacts, A New Bathroom Faucet Collection from Kohler, Puts a Personal Spin on Traditional Design

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Inspired by classic design, the Artifacts collection looks timeless even in modern spaces, where its form and design offer a historic contrast that makes the collection all the more aesthetically-pleasing.

Coordinating spouts, handles and accessories from Kohler’s latest traditional faucet collection empower homeowners to curate a collected look all their own

The KOHLER Artifacts bathroom faucet collection brings a new level of personalization to the bath. Artifacts invites the homeowner to confidently select details that reflect a taste and style that is theirs alone by choosing from three spouts and three handles—all available in five finishes.

“There’s this undeniable thrill that comes with discovering a piece that resonates with your design aesthetic, whether it’s an antique uncovered at a salvage shop or a vintage treasure snatched up from your travels,” says Julie Kober, Kohler Faucets product manager. “Curating your own Artifacts faucet evokes that same feeling.”

And just as classic design sees a resurgence in kitchen and bath trends, the introduction of the Artifacts collection couldn’t be more timely.

Its Edwardian roots play well in traditional and transitional baths—even in modern spaces, where its timeless form offers an historic juxtaposition for a more eclectic aesthetic. Fifteen accessories, including a tumbler, soap dispenser and a toilet paper carriage make it easy to create a complete, cohesive look.

Artifacts’ design may embody all that is old world, but its digital experience is anything but. On kohler.com, homeowners and members of the trade can explore the collection’s design possibilities with a configurator tool that allows users to get a realistic visualization of how the different spouts, handles and finishes interplay from the comfort of their own home, whether its on a laptop, tablet or mobile device. 

Faucet designs can then be shared through social media outlets such as Facebook, Twitter, Google+ and Pinterest. “Making the online shopping experience interactive not only better serves the consumer, but helps capture the essence of the collection and ignites inspiration for the space,” Kober says, which is especially important given recent findings from a Harris Interactive poll: 45 percent of those surveyed turn to their smartphones to research products, while 81 percent research on their PCs. 

“While Artifacts reflects the growing trend in traditional design, it reflects the even bigger trend of empowering the consumer to create something truly her own—and Artifacts is right in line with both.”

Midea’s small domestic appliances debunk common home appliance myths

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Are you worried of your household’s energy consumption?

Filipinos are smart buyers. Among household managers whose buying decisions are driven by factors like versatility and energy efficiency. The latter is especially noticeable in the domestic appliance market due to the fluctuating power issues that the country has been seeing in the past years. 

Electricity remains as the most utilized energy resource used by households. An estimated 87 percent of 21 million households use it as a power source, placing it as one of the most important concerns of both established and starter homes. 

“A lot of our daily activities now are dependent on technology so it is natural that the concern for energy rates is also growing,” explains Phillip Trapaga, General Manager of Midea Philippines. “Increasing costs of electricity usage is a reality that we all have to adapt to.”

The silver lining is that technology is also keeping up with the shifting demands of consumers. The small domestic appliance market, for example, is now being flocked by products that place energy-efficiency as top priority. 

“If it’s only about finding ways to make electricity bills friendlier to the pocket, then there is no shortage of solutions in the market. The challenge is that some consumers still have these misconceptions that all domestic appliances eat up a lot of electricity,” explains Trapaga.

Answering common appliance challenges

In addition to concerns on energy consumption, there are also misconceptions on the efficiency and usability of innovative small domestic appliances. For multi-cookers, for example, consumers are under the impression that cooking can be complicated and not at par with the traditional way of food preparation. 

Midea’s Digital Multi-Cooker and Pressure Cooker addresses these concerns with its suite of innovative features. Its Thermal Circulation technology offers perfectly steamed rice by providing even heating in the cooking pot while its 12 programmed functions and 7 pressure levels promises easy, effortless cooking that save time and energy. Additionally, this pressure cooker is also a good option for health-conscious individuals thanks to its feature of locking in nutrients during the cooking process. 

Safety concerns are also a major consideration. Especially in the kitchen where most accidents happen, many fear that using appliances makes one more prone to danger. 

“Safety features are an important element that consumers should also look for in appliances,” says Trapaga. “This is particularly important for households with children.” 

Kettles, as unassuming as they are, can cause scalding, burning, electric shocks, and fires. Midea addresses these concerns with its Safety Kettle with Sure-Safe Double Wall Technology that makes the exterior safe to the touch. Additionally, it also has a UK Strix control that provides dry boiling and overheating protection and a cord storage for added safety and convenience. 

Energy-efficient partners

Enjoying the benefits of innovative home partners do not need to be expensive. For Midea, the brand answers this concern with a solid collection of features dedicated to energy efficiency.

The Midea Multi-Cooker, which can be used to prepare a variety of dishes, cancels out the need to use multiple appliances to prepare a meal. It also only takes 8php of electricity usage to prepare a tender and flavorful Bulalo. 

The same also goes for the Midea Safety Kettle which boils twice as fast than an electric stovetop kettle. Not only do you save time, it also provides 50% savings on electrical consumption. 

“Misconceptions can get in the way of fully enjoying a lot of conveniences. Wise choices and awareness to these solutions can definitely let households experience these without the constant fear of electric bills and other concerns hanging over their heads,” Trapaga finishes.

Learn more about Midea’s energy efficient household appliances, visit www.midea.com.ph or www.facebook.com/MideaPhilippines.