MIDEA: Revolutionizing Convenient Home Living, Launched iAdd Washing Machine

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Home is the place that we love most, with the family we love and taking care.  Everyone likes having a clean home! As mother, I always clean refrigerator, oven and lot of home appliances on a regular basis. The bathroom is one of the most commonly used rooms in the house. It can also become one of the dirtiest rooms in the house if you do not keep up with regular chores. Each person responsible for washing, drying, and putting away their own clothing. These are a laborious and time consuming tasks, which often leaves one with fatigue. However, there are ways in which one can smartly manage all the household chores.

Home is a sanctuary and the moments spent there are precious. We take off our heels, play with our kids, and settle in to recharge which is why we seek to achieve the ideal living conditions in our homes. Vital to keeping a home are the accomplishment of chores and tasks. This is where some of the tension lies; chores like washing the dishes, sweeping the floor, and doing the laundry consume time and energy that should be spent relaxing with our loved ones.

The good people from the world’s largest home appliance manufacturer, Midea, have long recognized this predicament. And in their continuous effort to provide surprisingly friendly solutions for the ones who treasure tiny moments at home, comes their latest and greatest smart product to date: The iADD Washing Machine.

And last June 9, the iAdd Washing Machine was successfully launched in the Philippines. Media VIPS were in full attendance to the exclusive gathering at the Abenson Global City to witness the unveiling of a definite upgrade for convenient living as we know it.

"If you are able to do home chores in a worry-free manner, it makes the home more harmonious. This is the driving force behind Midea Solutions." - Philip Trapaga, General Manager.

The iAdd Washing Machine revolutionizes the laundry workload by making it super easy and worry-free. The iAdd Auto-Dosing Technology, the first and one of its kind here in the country, ensures up to 44% savings on detergent and fabric softener.

This technology has an intelligent weighing system, with a precision rate of +/- 300g. It weighs the laundry and based on this, releases the right amount of detergent and fabric softener. Aside from the savings, consumers don’t have to worry about putting too much or too little detergent and fabric softener.

The iAdd washing machine also has a Cleanliness Meter that detects dirt and soap for a better wash. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. This feature also ensures that your clothes won’t have that funky smell from soap residue stuck in your clothes.

In terms of noise, the iAdd washing machines ensure that you enjoy peace and quiet with its silent and efficient inverter motor. It’s so quiet, you don’t even notice that it’s running.

Lastly, the iAdd front load has an Auto Dryer Sensor that runs the ideal drying setting for your clothes so you save on time, electricity plus you save your clothes from over drying and shrinking.

Add to that the sleek, modern, and durable design it comes in, this appliance is everything you need to say goodbye to your laundry woes. Midea is definitely set to make home living as convenient and comfortable as ever, one smart product at a time.

As the new Midea Ambassador Chef Rob Pengson graced the event with his beautiful wife, Sunshine Pengson. They shared to the attendees their secrets to successfully being able to manage the busy lifestyle that comes with being professional chefs and parents to their two lovely kids.

"We make sure to suppport each other doing the household chores. Rob is a wonderful hands-on dad," shares Sunshine. "And of course, we have Midea as our third partner to make our home life happy."

They, along with all the other invitees expressed their glee and excitement over the next level innovation Midea has brought into the Filipino Home.

In 2013, Concepcion Industrial Corporation, Concepcion Carrier Air Conditioning and Midea China have partnered to bring the brand to the Philippines. The partnership brings together the local market knowledge, reputation, go to market expertise and relationships of the Concepcion Group and the global product, technology, design and manufacturing expertise of the Midea Group. Under Concepcion Midea, Inc., this partnership merges the global strength of Midea being a large producer and a quality centric company plus the core values of passion, excellence, and innovation of CIC & CCAC in creating a better life for Filipino families.

For more information, please visit us at our website at http://midea.com.ph/ and Facebook page at https://www.facebook.com/MideaPhilippines

"Live different, Choose different", New Wave of Cooking with Midea

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Chef Rob Pengson

World class brand Midea brings a new twist to your kitchen appliances!

The world’s largest producers of consumer appliances - Midea recently conducted an event with Celebrity Chef Rob Pengson at Marmalade Kitchen, Forum South Global, Bonifacio Global City, Taguig, Metro Manila.

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled "A New Wave of Cooking with Midea"

Its line of microwave ovens, induction cookers, digital multi-cookers and electric kettles are a standout in terms of quality, performance and affordability.

Innovative products, Midea’s kitchen appliances are perfect for quick and easy-to-cook recipes that do not compromise nutritional value.

Midea’s kitchen appliances  is sure to make any homemaker’s life a lot easier without burning a hole in your pocket. Energy efficiency, solid performance and compact designs make these essential additions in any start-up household.

Microwave Ovens

Studies show that the use of microwave ovens in the Philippines is very low. This is mainly because of the common misconception that a microwave oven uses up a lot of electricity but a Midea Microwave Oven uses power efficiently that you only spend P1 in electricity per three-minute cooking time.

Because of the way Midea Microwave Ovens work, you can cook faster and more efficiently. Contrary to popular misconceptions that microwave ovens zap food nutrition, Midea Microwave Oven promises a better retention of nutrients because of the short cooking time.

Digital Multi-Cookers

Rice cookers have evolved through the years into multi-cookers that are versatile to cook a number of dishes.

Midea’s Digital Multi-Cookers are equipped with Thermal Circulation Technology, which ensures even heating in the cooking pot for perfectly cooked rice. In case you add too much water, its smart fuzzy logic control automatically adjusts the temperature and cooking time of rice. The honeycomb texture of the pot also allows it to retain heat efficiently, ensuring your rice is cooked evenly and thoroughly.

These digital multi-cookers come with a number of presets that take the guesswork out of cooking. Just press a button, and you get perfectly cooked dishes in a matter of minutes. Aside from cooking rice, you can also use it to cook congee and stews, steam seafood, rice cakes and vegetables, make soup, and boil eggs.

Midea’s Multi-Cookers come in two models. One model can even double as a pressure cooker. With it, you can cook the toughest cuts of meat until they are tender in a short time. Midea’s Multi-Cooker/Pressure Cooker have a 10-Dimensional Protection System and self-locking lid with auto/manual release function that ensure safety during cooking.

Induction Cooker

Midea’s Induction Cooker is a space-saving alternative to a gas range. Its slim design and sturdy construction make it a fitting addition to any kitchen.

An induction cooker is more economical than gas range, and uses 37% less power than an electric stove.

It cooks 40 percent quicker than an electric stove due to dual-coil technology that makes it heat up faster.

It is safe to use around children because of its flameless heating and an auto shut-off feature.

Electric Kettle

Midea’s Electric Kettle is one of the safest kettles in the market. It has a number of built-in features that make boiling water not only economical, but also safe.

In just three minutes, Midea’s Electric Kettle can boil water. It also has lower power consumption than other electric kettles.

Midea’s Electric Kettle comes with double wall technology that prevents its exterior from heating, as well as keeping boiled water warm for a longer time. With its patented UK Strix control that ensures against dry boiling and protection from overheating, you and your family are safe from electric shocks, injuries or fire.

It also has integrated cord storage for safety and convenience. When not in use, you can easily wind the cord under the kettle to keep it away from accidents.

Phillip Trapaga General Manager of Concepcion Midea Inc Philippines

True to their commitment of enriching the different lifestyles of people, Midea lets you experience the same quality of innovative appliances but at a reasonable price.

Indeed, live different, choose different.

About Midea

Midea is one of the world's largest producers of consumer appliances. Established in 1968, Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. On 2014, Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos. 

For more information on Midea, please call +632-850-9888 or visit www.midea.com.ph

Midea’s new wave of cooking redefines culinary adventures

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Midea, known as one of the world’s largest producer of consumer appliances, its latest kitchen appliance line answers food preparation woes with all-new kitchen range.

Charles Zhang - Deputy General Manager Phillip Trapaga - General Manager Guest Chef Rob Pengson Joeben Gamatero II - Marketing Director and Jerry Zhao

A New Wave of Cooking aims to solve the food-preparation woes of Filipino households, to change the way you do things around the kitchen. 

With the lifestyles of modern homemakers changing at a fast pace, lengthy and tedious meal preparations have become quite a challenge for champions of the household. In the kitchen, it is no longer just about how food is prepared—more importantly, it is about how fast and easy the task can be done. 

Phillip Trapaga General Manager of Concepcion Midea Inc Philippines speaks at the launch of their New Wave of Cooking kichen appliance line.

During the product launch event, Phillip Trapaga, General Manager of Midea Philippines shared that 

“while meal preparation appears to be such a mundane part of our daily tasks, it actually has considerable weight in our way of life because it affects how we manage our time and, more importantly, our health and well being.”

According to Trapaga, there are three essential factors that are considered when cooking: meal preparation, nutritional value, and cost. “Midea’s new kitchen range presents solutions for each of these,” he added.

A special guest during the event, Celebrity Chef Rob Pengson shared some insights about his ideal kitchen. He said, “A handy kitchen is composed of appliances that provide the best-tasting meals without compromising energy efficiency and affordability.”

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled A New Wave of Cooking which aims.

“Most of the time, nutrition and affordability are sacrificed in favor of easier food preparation. But cooking is really more of an art. Once you’ve found the right tools, you can pretty much create whatever masterpiece you want without sacrificing quality. It is all about investing in the right kitchen partners,” he said.

Included in Midea’s newest kitchen line are the microwave oven, induction cooker, multi-cooker, rice cooker, and kettles.

Microwave meals for us low as P1

Leading Midea’s kitchen range is its all-new microwave ovens, which let people cook basic meals for as low as P1. These appliances save on electrical consumption, as it is twice as fast as a regular stove—making it friendlier to electricity bills.

“People often have misconceptions about microwave ovens—claiming that they blow-up electricity bills. But it is all about the quality and efficiency of your appliances,” Chef Rob Pengson said. 

“Actually, you can cook using the microwave. In fact, microwaves can prepare meals that are just as nutritious (or even more) as the ones we prepare the traditional way,” he attested.

Midea’s microwave ovens are perfect for quick and easy-to-cook recipes that do not compromise nutritional value. Trapaga described, “Using our microwaves, you can get 10 percent less fat on your meals compared to frying. At the same time, they can prepare basic meals in as quick as 90 seconds.” 

Midea microwaves also come with sleek silver-mirror finishes that can smarten the aesthetics of any kitchen.

Faster cooking time, lesser cost

The Midea induction cooker prepares food twice as fast compared to regular electrical stoves. In fact, it is equipped with double-coil technology that saves 37 percent on electrical consumption. 

“With rising energy prices, electrical efficiency is a top priority of our kitchen line,” explained Trapaga.

Efficient brewing

Coffee and tea are breakfast staples for the Filipino. For this, Midea has a line of kettles, which save-up to 33 percent on power consumption, while heating twice as fast as regular kettles. 

The smart way to cook rice

Another innovative product from the brand is its rice cooker. This product is equipped with smart sensors that automatically measure the ideal cooking time you need to get the perfect rice, no matter how much water you put.

 “As you know, Filipinos have an unbreakable affinity with rice. What makes our rice cooker special is that it makes the grains bigger—making your rice more delicious,” Trapaga remarked.

Multiple-modes for cooking flexibility

 

One of Midea’s most promising appliances is the multi-cooker, which has 19 functions, 12 cooking modes, and 7 auxiliary functions that give modern homemakers the flexibility they need to prepare meals. 

“As the manager of a household, you should never compromise when it comes to cooking. Whether it be your schedule, health, or budget, you can get the best by having the right kitchen appliances to help you,” Trapaga finished.

What inspires you? Meet the Pharmaton Life Chargers

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Living life to the fullest. . . be inspired in many things and by positive lively people around us. What really inspires you? There are so many ways to find inspiration in our daily life. It does not require a lot of money or time. The positive to do is to open your eyes and choose to see life’s natural wonders, see life in a new light.

People with a significant source of inspiration are driven and seemingly without limits in the pursuit of their goals.

Pharmaton held a press launch last Monday (August 18, 2014) at Intercontinental Hotel Manila as they introduced to us the Life Chargers, the people they selected to represent them in their campaign as Life Chargers to inspire other people to create positive change, fullfill their dream, pursuit their goals in life. 

These Life Chargers who live a life of inspiration, filled with passion and commitment - Maxie Abad, Anthony Suntay, Chef Rob Pengson, Hindy Weber Tantoco and Michelle Ressa Aventajado. They possess within them a great desire to fulfill a dream, a longing to bring about change and a great love for country or family.

Multivitamins + Minerals + Deanol + Ginseng Extract (Pharmaton) recognizes people who are inspired by their passion to create a positive change in the country and wishes to support them and promote their undertaking. 

They are the Pharmaton Life Chargers. They are men and women who are committed to a vision. They are driven by the desire for a quality of life for themselves and for others. More importantly, they have the sustained energy to live out their passions and thereby, create positive change.

Hindy Weber Tantoco is a Pharmaton Life Charger. Hindy Weber Tantoco  is an icon in the fashion industry, a mother of four and owner of Holy Carabao Farms. She is acknowledged for promoting a holistic way of life. Hindy is driven to uplift the lives of others. For over a decade now, her work in fashion allows her to bring more beauty outward. Through her involvement in organic food and farming, others can feel better inward because of the food they eat. Hindy is inspired by two of the most beautiful things in life-- children and nature.

                                          Maxie Abad is another Life Charger. 

Maxie Abad, a triathlete, a former player of the Philippine National Football Team and founder of Manila Soccer Academy. He is a lawyer. Born out of a desire to give back to the sport, Maxie wanted MSA to be dedicated not only to creating good football players but to molding outstanding individuals as well. Maxie is inspired whenever he sees the kids of MSA having fun on the field. The words “Passion for football” are sewn in the jerseys of MSA coaches. Maxie coined these words to inspire the kids when they train. He believes that when one is inspired, passion will come and everyday one can find something that ignites it. 

Michelle Ressa Aventajado

Michelle Ressa Aventajado is a blogger, contributing writer, yoga teacher and an advocate for special children. Her blog is called Momma ‘N Manila and documents her journey and adventures as a mother living in Manila. She has been a strong supporter for the well-being of children with special needs, as she has one herself. She works with organizations, such as Best Buddies, that promote the inclusion of special kids through one-to-one friendships. Her children and her husband are her greatest inspiration. She often says that it is her goal to always show the best sides of herself to her kids, specially to her daughter with Down Syndrome. Her daughter empowers her to stand up for what is right in this world and to gently point out what is wrong. 

Chef Rob Pengson

Chef Rob Pengson is a popular chef and TV personality. He presently owns and is the Head Chef of the award-winning restaurant, The Goose Station in Bonifacio Global City. He recently started the Epicurean Lab, the culinary science department of Global Culinary & Hospitality Academy in order to promote modern gastronomy to the local restaurant industry. He is an advocate of both classical and modern styles of cooking and continues to share his passion for cooking with over thousands of eager students.

It is seeing the growth and success of his students that inspires Chef Rob. He hopes that when young chefs see his passion, learn of his failures and successes, they too will get inspired no matter what life throws at them.

And Life Chargers is Anthony Suntay, a sportscaster, journalist, radio host and events host. He is a familiar TV sports personality, often seen and heard in major sporting events. Most notably, Anthony is the first Filipino International Sportscaster. His passion and determination for his craft allowed him to break through barriers and penetrate an industry dominated by English and Australian sportscasters in the region.

For Anthony, no one inspires him more than his children. They are what drives him to work hard and push forward. Next to this, Anthony is further inspired by the athletes that he gets to watch and cover. He admires their commitment and sacrifice to excel.

We were really inspired during the event, the Pharmaton Life Chargers shared their inspirations and told the story behind their passions. They were asked "how they were able to manage a busy schedule and still have quality of life?"

The Life Chargers acknowledged the boost in energy that they get from Pharmaton, giving them the lasting energy to live out their passions and stay committed to their visions.

They likewise expressed their appreciation with Pharmaton for giving recognition to their work and their desire for positive change.

Be inspired. Stay positive. Turn your world into a happy and loving place by surrounding yourself with people and things you love, your inspirations and passions.