Showing posts with label Samsung. Show all posts
Showing posts with label Samsung. Show all posts

July 22, 2026

Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8: Foldables, Perfected for Every Way of Living

The all-new Galaxy Z series opens a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

LONDON – July 22, 2026 Samsung Electronics Co., Ltd. today unveiled the new Galaxy Z series, its most complete lineup yet, designed to expand foldables to a wider audience. The lineup introduces Galaxy Z Fold8, a fresh and exciting form factor that provides a new kind of foldable experience built around the way people explore, discover and immerse themselves in their favorite content.


Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”


The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g, Fold8 is Samsung's lightest Galaxy Z Fold yet. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy with a larger 4,800 mAh battery, delivering smooth, responsive performance and lasting power so users can stay immersed longer.


● When folded, the 10:16 cover screen feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.

● When unfolded, the 4:3 main display creates a larger canvas that helps users lose themselves in games and films.

● When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.

● Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate

● Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.

● With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.
Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives


Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

● Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.

● Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.

● My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.
My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.


Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,1 it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

● The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.7

● A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.

● Improved Nightography7 helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.

● For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

● With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3 at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

● A larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

● Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.

● Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g1 and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

● The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.

● Now Brief on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.

● Flip8 also makes automation through Gemini Intelligence easier to access from the FlexWindow,13 allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.
From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

● A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.

● Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.

● Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.

● FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.
Now Nudge helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

● Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.

● Now Nudge helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

● Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.

● AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, the Galaxy Watch9 series and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in the Philippines starting July 22. All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

Pre-order until August 13 to double your storage and save as much as P7,000, get up to PHP14,000 off when you trade-in, and even avail of Samsung Care+ Free for 3 months, worth P3,297 via Samsung.com.

Pre-order offers also include savings up to 15% with 0% installment up to 36 months using UnionBank or Metrobank Credit Card, as well as savings up to 11% with 0% installment up to 24 months using Eastwest, BDO, BPI, Security Bank, PNB, HSBC, Chinabank, or RCBC Credit Cards. These offers are available at Samsung Authorized stores nationwide, Samsung.com, and participating online retailers. Customers may also enjoy up to P14,000 off via Samsung Finance+ or Home Credit at Samsung Authorized Stores nationwide, upgrade from their old Galaxy device with guaranteed savings of up to P14,000 through ade-in and avail of Samsung Care+ at up to 33% off on a 2-year plan at Samsung Authorized Stores nationwide and partner online retailers.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro, including 5 TB of cloud. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device. And with Quick Share’s new compatibility with AirDrop, sharing files between iOS and Galaxy devices is now seamless in both directions.
Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z Series, please visit:

Galaxy Z Fold8 Ultra: https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8: https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8: https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/




*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

June 16, 2026

Chase While It Lasts: Level Up Everyday with Samsung’s Exclusive Mid-Year Deals until June 30

Don’t miss the chance on these exclusive, limited-time deals on the Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, Galaxy Z Fold7 and Galaxy Z Flip7, and Galaxy S25, Galaxy S25+, Galaxy S25 Ultra–available until June 30 only!


Almost six months in, and your best moves are still ahead. This June, elevate your daily routine with exclusive, limited-time offers on the advanced Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the versatile Galaxy Z Fold7 and Galaxy Z Flip7, and the dependable Galaxy S25, Galaxy S25+, Galaxy S25 Ultra before these exclusive deals slip away!

If you’ve been waiting for a sign to finally upgrade, this is your moment—these exclusive trade-in deals and limited-time offers run only until June 30.

An Ultra Upgrade for Those Who Know Their Galaxy Best

The latest Galaxy S26 Ultra takes everything you love to a more intuitive Galaxy AI.

The new Now Nudge intelligently anticipates your daily routine, serving up helpful, contextual reminders when they matter most. Taking this excitement further is the world’s first-ever Privacy Display dynamically shielding your screen from wandering eyes wherever you are. If you have trusted Galaxy to power you for years, the Galaxy S26 Ultra is the ultimate version of the experience you must get.

Where Style Flips and Productivity Unfolds

For anyone who values style and appreciates an elevated form factor, take the leap into the foldable future right now. Get up to ₱6,000 off the Galaxy Z Fold7 and Galaxy Z Flip7 when you purchase at any Samsung Authorized Store, or leverage the Trade-In Promo to get up to 46% off the powerhouse Galaxy Z Fold7 just by trading in your old device.

Unfold the sleek Galaxy Z Fold7 into an immersive 8-inch workspace. Optimized for seamless side-by-side multitasking, it lets you work efficiently on the go without sacrificing efficiency. Meanwhile, the pocket sized Galaxy Z Flip7 unfolds into a versatile FlexWindow that comes with a FlexCam, allowing you to capture stunning, hands-free content in creative angles.

A Smarter You Made Seamless

For those who rely on performance-driven devices, the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE continues to be an incredibly smart, value-packed choice. Trade in your current phone and enjoy up to 47% off your new Galaxy S25 series or secure a free double storage upgrade with additional discount worth up to ₱16,000 off, giving you all the space you need for the rest of the year.

The Galaxy S25 Ultra makes every task easy with a multimodal AI agent that adapts to your daily habits. When it’s time to play, the Snapdragon® 8 Elite platform and a 40% larger vapor chamber deliver hyper-realistic, lag-free gaming even under pressure. Ready for the Galaxy flagship experience? The Galaxy S25 FE blends premium performance with a balanced price. Immerse yourself in an ultra-smooth display, and capture life’s best moments in brilliant clarity—day or night—with an upgraded 12MP front camera and enhanced Nightography.


A New Reset Deserves a Galaxy Upgrade

Effortlessly sync your daily routine by maximizing mid-year rewards for a Galaxy Ecosystem with exclusive add-ons and flexible payment options. Enjoy up to 30% off when you pair your upgrade with a Galaxy Watch and Galaxy Buds, pocketing massive savings worth up to ₱12,000. Get an additional up to 11% off on your brand-new device alongside seamless 0% interest installment plans for up to 24 months using participating credit cards at select channels.

Your Final Sign to Upgrade is Here

Take the chance to elevate your lifestyle. Choose the peak performance of the latest Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the heightened productivity and style of the Galaxy Z Fold7 and Galaxy Z Flip7, or the proven value of the highly capable Galaxy S25 Galaxy S25, Galaxy S25+, Galaxy S25 Ultra.

Head to your nearest authorized Samsung store today, or stay updated on the latest promos and deals by visiting the official Samsung website at news.samsung.com/ph before the June 30 deadline passes!



DTI Fair Trade Permit No. FTEB-252729 Series of 2026
DTI Fair Trade Permit No.FTEB-254449 Series of 2026
DTI Permit No. FTEB-252725 Series of 2026




April 28, 2026

Samsung Announces Global Galaxy S26 Ultra Collaboration for the Release of The Devil Wears Prada 2 in Theatres

Global marketing campaign launches with custom content featuring Helen J. Shen

Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra


Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new
Galaxy S26 Ultra.


As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.


Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.


Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and get ready for The Devil Wears Prada 2, in Philippine theatres 29 April.



About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

March 27, 2026

Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price

 Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use


 

SEOUL, Korea – March 25, 2026 Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]  

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[18] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G is now available in Samsung Authorized Stores nationwide. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[20] while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.[21] For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users' device needs, including tailored benefits that protect the devices’ value.[22]

Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind.  And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings.

Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too. 

Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR

 

DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026



[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G's rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[18] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[19] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[20] Color and model availability may vary depending on country, region or carrier.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

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