Midea Gas Ranges: Surprisingly withstanding the test of Filipino-style cooking

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Everytime traditional holidays approaching on the calendar, we start planning. Inviting friends, involve the kids, and create your own lasting memories. Whenever Filipinos are preparing for a big celebration, whether it is for birthdays, fiestas or family reunions, the kitchen sure gets so busy with all the cooking that needs to be done. All hands are on deck as all available chopping boards are brought out and batches of ingredients go through knives before getting them in the pots. While some ingredients are boiled or steamed before they are combined with the other ingredients to complete the dish, there are some that gets the heat treatment by frying, grilling, or roasting. This is how Filipinos do their feasts as one big community or one big family, helping each other, and then finally bonding over the dishes that they labored for.

A lot of kitchen appliances get battered every time there is a big feast coming up, especially the gas stoves and ranges, because they catch all the mess from pots dripping with sauces that usually get caked on the surfaces. This could rust the body or some other parts of the stove and eventually affect its performance and eventually cause it to become unusable. 

The world’s leading manufacturer of consumer appliances, Midea understands the nature of how serious Filipinos are when it comes to cooking meals for their feasts. The varied culinary influences the country got from the Chinese, Malay, Spanish and other contemporary cuisines has kept the Filipinos’ passion for cooking burning bright, as some age-old traditions are being passed down, rediscovered, and reinvented by the younger generation.

Younger families who trace their roots from far-flung provinces are bringing in their family’s tradition to their very own homes, where there might be not enough open space for a fire pit for roasting and grilling, or those big and heavy gas ranges that could fire up a big wok and take in enough volume of food enough for a good portion of the family clan or barangay. Luckily, these young generations of families could still continue to enjoy and pass on further their family’s great recipes with Midea’s newest lineup of gas ranges that are specially designed to surprisingly withstand the test of Filipino cooking. 

They have three models, two of which has an oven volume of 58L, while the other has a bigger one with 65L, each of which could accommodate 4 pans and pots cooking simultaneously. These sizes are more than enough to take in big batches of liempo or fish to grill, or a big slab of pork belly, rolled into a porchetta stuffed with tanglad and other ingredients that makes a lechon flavorful.

The 65L model has its own thermostat, which makes it easier for any home chef to control the temperature in the oven and serve only the best home-cooked Pinoy favorites. It could even function as a rotisserie, so that it could cook any kind of meat evenly and perfectly. And with its tempered glass lid, monitoring your culinary specialty with the gas range door closed is a breeze. While all of the models are using SBT burners to make every cooking experience safe, the 65L model even has a flame failure device to keep gas from building up within the appliance. These features do not only assure the safety of everyone and getting every family member involved and to bond in the kitchen, they also enable Midea’s gas ranges to be handed down to the next generation. 

Cooking in large volumes and very frequently could lead to a burnout, with gas tanks running out of fumes to keep you going. One of the 58L models has a hot plate where it uses electricity to heat up the pans and allows you to cook. This could be helpful in keeping the whole kitchen running, even if it is just one stove cooking and everyone is taking a quick break to wait for an LPG refill or replenishment. After everything is done and everyone in the family, friends, or guests are satisfied with the feast, cleaning up the Midea’s gas ranges is absolutely friendly because its body is made out of tough stainless steel.

Midea is also confident in giving their customers a 2-year warranty on parts and labor along with a 5-year warranty on burners. This could only mean that Midea’s lineup of gas ranges are there to stay in the kitchen for a very long time, dealing with more hard core cooking, Filipino-style for the years to come. With that much time, another younger generation of family members will be ready to take on the family tradition and hopefully pass on the cooking torch as well. 

For more information on Midea’s products check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.

A warm welcome coming home from a tough day

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It is not an uncommon scene in the house, that whenever someone comes home from school or from the office, they seem to drag their bodies in and just crash somewhere in the couch. Every day, the body tackles a lot of different kinds of stress from work or from studying. The body may take a lot of beating from every day commute or physical tasks at hand. And when it is coupled with a mind that is beaten and exhausted, anyone could break down.

Fortunately, there is an effective way to ease stress in the comfort of anyone’s home. All it takes is a good 5 to 10 minute hot shower, and everything could feel good again. Midea, the world’s leading manufacturer of consumer appliances, understands the need for having home solutions that are not just good in fulfilling its function at home but in making every home a place where the family can relax and do whatever a family is supposed to be doing— bonding over movie marathons, dining with home-cooked meals together, and much more.

With Midea’s lineup of water heaters, anyone from the family coming home stressed could immediately enjoy a nice hot shower. Unlike the conventional way of heating water from the stove, submersible water heaters, or even from other similar models, Midea’s water heaters have the surprisingly friendly Quick Warm Heating Element that allows it to immediately spurt out hot water. A tired body is relaxed by a hot shower which easily loosens muscles and joints. The tension and possible inflammation from overuse and strain of muscles and joints during the day is eased off, much like how a massage does, but more convenient. Hot showers also improves blood circulation, giving your body a boost in healing itself.

Quick hot showers are also good for the skin as it opens pores and clears the skin of toxins and other impurities that it may have gotten from the environment outside the house. Just keep in mind that hot showers shouldn’t go over 10 minutes or it might dry up the skin. 

Luckily, as another good practical surprise, Midea Water Heaters are equipped with Safety Sensors that regulate the temperature it applies to water that would keep the skin from getting scalded. 

Coming home with a headache, or worse, a migraine can be eased off by hot showers as well. It could easily alleviate the pain after taking that warmth in. It is also known to be a good natural way of decongesting nasal passages and in helping reduce insomnia. All of these benefits from taking a hot shower with a Midea Water Heater could help reduce anxiety brought about different stress factors. This allows every family member to feel comfortable whenever they are home, which could even ease some stress from their relationship with each other. 

Midea definitely wants every family to experience how enjoyable hot showers are and to have peace of mind whenever the electricity bill comes because a hot shower with a Midea Water Heater just costs as low as Php 8.00 for every 10-minute turn. Feeling refreshed in the morning, the whole family is more than ready to take on any challenges of their day ahead.

For more information on Midea’s products check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.

About Midea

Midea, one of the world's largest manufacturers of appliances, covers a complete range of products from electric kettles, washing machines, microwaves to large commercial air-conditioning systems. Thriving in over 150 countries, Midea has now arrived in the Philippines!

In partnership with Concepcion Industrial Corporation (CIC), Midea's global strength in the appliance industry infused with CIC's Integrity, Excellence and Total Customer Satisfaction give the world class brand a better understanding of the Filipino's needs.

MIDEA: Revolutionizing Convenient Home Living, Launched iAdd Washing Machine

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Home is the place that we love most, with the family we love and taking care.  Everyone likes having a clean home! As mother, I always clean refrigerator, oven and lot of home appliances on a regular basis. The bathroom is one of the most commonly used rooms in the house. It can also become one of the dirtiest rooms in the house if you do not keep up with regular chores. Each person responsible for washing, drying, and putting away their own clothing. These are a laborious and time consuming tasks, which often leaves one with fatigue. However, there are ways in which one can smartly manage all the household chores.

Home is a sanctuary and the moments spent there are precious. We take off our heels, play with our kids, and settle in to recharge which is why we seek to achieve the ideal living conditions in our homes. Vital to keeping a home are the accomplishment of chores and tasks. This is where some of the tension lies; chores like washing the dishes, sweeping the floor, and doing the laundry consume time and energy that should be spent relaxing with our loved ones.

The good people from the world’s largest home appliance manufacturer, Midea, have long recognized this predicament. And in their continuous effort to provide surprisingly friendly solutions for the ones who treasure tiny moments at home, comes their latest and greatest smart product to date: The iADD Washing Machine.

And last June 9, the iAdd Washing Machine was successfully launched in the Philippines. Media VIPS were in full attendance to the exclusive gathering at the Abenson Global City to witness the unveiling of a definite upgrade for convenient living as we know it.

"If you are able to do home chores in a worry-free manner, it makes the home more harmonious. This is the driving force behind Midea Solutions." - Philip Trapaga, General Manager.

The iAdd Washing Machine revolutionizes the laundry workload by making it super easy and worry-free. The iAdd Auto-Dosing Technology, the first and one of its kind here in the country, ensures up to 44% savings on detergent and fabric softener.

This technology has an intelligent weighing system, with a precision rate of +/- 300g. It weighs the laundry and based on this, releases the right amount of detergent and fabric softener. Aside from the savings, consumers don’t have to worry about putting too much or too little detergent and fabric softener.

The iAdd washing machine also has a Cleanliness Meter that detects dirt and soap for a better wash. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. This feature also ensures that your clothes won’t have that funky smell from soap residue stuck in your clothes.

In terms of noise, the iAdd washing machines ensure that you enjoy peace and quiet with its silent and efficient inverter motor. It’s so quiet, you don’t even notice that it’s running.

Lastly, the iAdd front load has an Auto Dryer Sensor that runs the ideal drying setting for your clothes so you save on time, electricity plus you save your clothes from over drying and shrinking.

Add to that the sleek, modern, and durable design it comes in, this appliance is everything you need to say goodbye to your laundry woes. Midea is definitely set to make home living as convenient and comfortable as ever, one smart product at a time.

As the new Midea Ambassador Chef Rob Pengson graced the event with his beautiful wife, Sunshine Pengson. They shared to the attendees their secrets to successfully being able to manage the busy lifestyle that comes with being professional chefs and parents to their two lovely kids.

"We make sure to suppport each other doing the household chores. Rob is a wonderful hands-on dad," shares Sunshine. "And of course, we have Midea as our third partner to make our home life happy."

They, along with all the other invitees expressed their glee and excitement over the next level innovation Midea has brought into the Filipino Home.

In 2013, Concepcion Industrial Corporation, Concepcion Carrier Air Conditioning and Midea China have partnered to bring the brand to the Philippines. The partnership brings together the local market knowledge, reputation, go to market expertise and relationships of the Concepcion Group and the global product, technology, design and manufacturing expertise of the Midea Group. Under Concepcion Midea, Inc., this partnership merges the global strength of Midea being a large producer and a quality centric company plus the core values of passion, excellence, and innovation of CIC & CCAC in creating a better life for Filipino families.

For more information, please visit us at our website at http://midea.com.ph/ and Facebook page at https://www.facebook.com/MideaPhilippines

Tips to keep your cool this summer season, Protect yourself from heat stroke

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Summer is here. The cool, windy days are almost over. In a few weeks, everyone will be trading in their sweaters with their swimsuits to herald the days of sun and sand. But while the coming sunny days promise fun moments at the beach, one must never forget to be diligent when it comes to problems common during this season. 

With the heat index expected to rise, the public is once again reminded to be diligent against summer problems like heat stroke. The affliction, which becomes common during hot and humid conditions, is considered a serious medical emergency by the Department of Health (DOH). 

Heat stroke happens when the body overheats and includes symptoms like headaches, dizziness, intense thirst, and fainting. When left untreated, it can cause damage to the heart, kidneys, and the brain.

Enjoy the moments of feeling sand between your toes while sipping piña coladas under bright umbrellas. While you are at it, practice the tips below to make sure you keep your cool this summer season. 

1. Wear appropriate clothing

Wear a wide-brimmed hat and long-sleeved, light-colored clothing when going outside. Other than preventing heat stroke, this will also help protect the skin from sunburn. 

2. Schedule your activities

The DOH suggests to schedule heavy-duty tasks during the beginning or end of the day when the temperature is much cooler. The risk of heat stroke particularly increases when doing strenuous activities (e.g. exercising). 

3. Keep hydrated 

We sweat more during summer so there is a higher need to replenish the fluids in the body. It is suggested to drink more water than coffee, soda, tea, and alcoholic beverages since they are believed to have a diuretic effect, meaning they can trigger the body to expel more liquid (in the form of urine) rather than replenish the body’s water levels. 

4. Limit your time outdoors

Limiting the time spent outdoors is advised during the hot summer days. Resting in places with air conditioning to cool down is highly recommended. According to the Centers for Disease Control and Prevention (CDC), exposure to air conditioning for a few hours a day can lessen the risk for heat-related illnesses. 

An air conditioner like Midea Genesis White Inverter split type model can help keep heat stroke at bay with its quality performance and technology. In addition to effective cooling performance, the model features a Quiet Mode that cancels indoor unit noise and a Bio Filter that makes use of specialized biological enzymes & HEPA filter to eliminate harmful microbes for a healthy indoor air quality. 

Worried that you’ll blow up your electric bills with increase used of air conditioning? The Midea Genesis White Inverter model is equipped with the Turbo DC Inverter that switches use between the compressor and the fan and the Eco Mode which automatically adjusts its cooling function to save energy. In fact, an hour of use of this cooling appliance only costs Php 2.96 (for 1Hp) according to Meralco testing. 

Heat stroke is a serious problem. Keep your chill by practicing these four steps and enjoy the summer with no worries. 

"Live different, Choose different", New Wave of Cooking with Midea

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Chef Rob Pengson

World class brand Midea brings a new twist to your kitchen appliances!

The world’s largest producers of consumer appliances - Midea recently conducted an event with Celebrity Chef Rob Pengson at Marmalade Kitchen, Forum South Global, Bonifacio Global City, Taguig, Metro Manila.

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled "A New Wave of Cooking with Midea"

Its line of microwave ovens, induction cookers, digital multi-cookers and electric kettles are a standout in terms of quality, performance and affordability.

Innovative products, Midea’s kitchen appliances are perfect for quick and easy-to-cook recipes that do not compromise nutritional value.

Midea’s kitchen appliances  is sure to make any homemaker’s life a lot easier without burning a hole in your pocket. Energy efficiency, solid performance and compact designs make these essential additions in any start-up household.

Microwave Ovens

Studies show that the use of microwave ovens in the Philippines is very low. This is mainly because of the common misconception that a microwave oven uses up a lot of electricity but a Midea Microwave Oven uses power efficiently that you only spend P1 in electricity per three-minute cooking time.

Because of the way Midea Microwave Ovens work, you can cook faster and more efficiently. Contrary to popular misconceptions that microwave ovens zap food nutrition, Midea Microwave Oven promises a better retention of nutrients because of the short cooking time.

Digital Multi-Cookers

Rice cookers have evolved through the years into multi-cookers that are versatile to cook a number of dishes.

Midea’s Digital Multi-Cookers are equipped with Thermal Circulation Technology, which ensures even heating in the cooking pot for perfectly cooked rice. In case you add too much water, its smart fuzzy logic control automatically adjusts the temperature and cooking time of rice. The honeycomb texture of the pot also allows it to retain heat efficiently, ensuring your rice is cooked evenly and thoroughly.

These digital multi-cookers come with a number of presets that take the guesswork out of cooking. Just press a button, and you get perfectly cooked dishes in a matter of minutes. Aside from cooking rice, you can also use it to cook congee and stews, steam seafood, rice cakes and vegetables, make soup, and boil eggs.

Midea’s Multi-Cookers come in two models. One model can even double as a pressure cooker. With it, you can cook the toughest cuts of meat until they are tender in a short time. Midea’s Multi-Cooker/Pressure Cooker have a 10-Dimensional Protection System and self-locking lid with auto/manual release function that ensure safety during cooking.

Induction Cooker

Midea’s Induction Cooker is a space-saving alternative to a gas range. Its slim design and sturdy construction make it a fitting addition to any kitchen.

An induction cooker is more economical than gas range, and uses 37% less power than an electric stove.

It cooks 40 percent quicker than an electric stove due to dual-coil technology that makes it heat up faster.

It is safe to use around children because of its flameless heating and an auto shut-off feature.

Electric Kettle

Midea’s Electric Kettle is one of the safest kettles in the market. It has a number of built-in features that make boiling water not only economical, but also safe.

In just three minutes, Midea’s Electric Kettle can boil water. It also has lower power consumption than other electric kettles.

Midea’s Electric Kettle comes with double wall technology that prevents its exterior from heating, as well as keeping boiled water warm for a longer time. With its patented UK Strix control that ensures against dry boiling and protection from overheating, you and your family are safe from electric shocks, injuries or fire.

It also has integrated cord storage for safety and convenience. When not in use, you can easily wind the cord under the kettle to keep it away from accidents.

Phillip Trapaga General Manager of Concepcion Midea Inc Philippines

True to their commitment of enriching the different lifestyles of people, Midea lets you experience the same quality of innovative appliances but at a reasonable price.

Indeed, live different, choose different.

About Midea

Midea is one of the world's largest producers of consumer appliances. Established in 1968, Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. On 2014, Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos. 

For more information on Midea, please call +632-850-9888 or visit www.midea.com.ph

With Concepcion Midea’s French Door refrigerator, less trips to the grocery

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As we call Midea French door refrigerator the “Party” Refrigerator as it is built to store a huge amount of food and drinks fit to throw a big party to celebrate and entertain in our homes.

Concepcion Midea, Inc. had this in mind when it designed its French Door refrigerator, a roomy piece of appliance with enough space to store all your groceries.

But you cannot be too sure about the quality of food on warm sunny days. In homes with small fridges, this means shopping for groceries often to ensure the freshness of produce. Rather than spending quality time to bond with your family, you find yourself burdened with the task of shopping for food regularly.

The French Door is a modern piece of equipment that would transform any kitchen. Its energy-saving features make it a smart choice for newlyweds and young professionals who are just starting on their own.

“This refrigerator has a no-frost feature that makes it easy to maintain and hassle-free of operate. Rather than spend your weekend defrosting your fridge just to keep it in tip-top condition, it stays clean and free from frost for its lifetime,” Philip Trapaga, Midea ‘s General Manager, explains.

Likewise, maintaining a cool dry environment in your fridge is important to keep food fresh. Its high moisture retention technology ensures an optimal level of humidity inside the fridge keeping food fresh for longer periods of time.

This refrigerator has a four-door design, making it one of the roomiest in the market. You can easily keep fruits and vegetables separate from the chiller and freezer compartment for optimum taste and freshness. Stored items are within easy reach with its wide door-shelf feature. The temperature of each compartment is independently controlled in order to achieve optimum freshness of the food.

This unit comes with a number of energy-efficient features to ensure that it is always at optimum performance. “The dual-cycle and dual air-cooled refrigeration system allows cool air to circulate freely within the unit, reaching food items stored at the back of the ref,” Philip adds.

It also has an electronic LED/LCD display that lets you monitor and control the temperature inside.

With Midea French Door’s silver-ion de-germing feature called the Photosynthetic Preservation Technology, to prevent food rot while the fresh ultraviolet light from the Photocatalytic degradation kills bacteria that might find its way into your fridge.

On top of all these, it also has a 3D stereo LED light to illuminate all parts of the refrigerator mimicking the sun’s rays thus keeping the vegetables and fruits fresh. As well as an automatic icemaker that removes the chore of always putting water in the ice cube trays of your freezer.

With all these space-saving and energy-efficient features, Midea’sFrench Door refrigerator lets you experience the same quality of high-end refrigerators but at a reasonable price.

Indeed, live different, choose different.

About Midea

Midea is one of the world's largest producers of consumer appliances. Established in 1968, Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. On 2014, Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos. For more information on Midea, please call +632-850-9888 or visit www.midea.com.ph

Midea’s new wave of cooking redefines culinary adventures

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Midea, known as one of the world’s largest producer of consumer appliances, its latest kitchen appliance line answers food preparation woes with all-new kitchen range.

Charles Zhang - Deputy General Manager Phillip Trapaga - General Manager Guest Chef Rob Pengson Joeben Gamatero II - Marketing Director and Jerry Zhao

A New Wave of Cooking aims to solve the food-preparation woes of Filipino households, to change the way you do things around the kitchen. 

With the lifestyles of modern homemakers changing at a fast pace, lengthy and tedious meal preparations have become quite a challenge for champions of the household. In the kitchen, it is no longer just about how food is prepared—more importantly, it is about how fast and easy the task can be done. 

Phillip Trapaga General Manager of Concepcion Midea Inc Philippines speaks at the launch of their New Wave of Cooking kichen appliance line.

During the product launch event, Phillip Trapaga, General Manager of Midea Philippines shared that 

“while meal preparation appears to be such a mundane part of our daily tasks, it actually has considerable weight in our way of life because it affects how we manage our time and, more importantly, our health and well being.”

According to Trapaga, there are three essential factors that are considered when cooking: meal preparation, nutritional value, and cost. “Midea’s new kitchen range presents solutions for each of these,” he added.

A special guest during the event, Celebrity Chef Rob Pengson shared some insights about his ideal kitchen. He said, “A handy kitchen is composed of appliances that provide the best-tasting meals without compromising energy efficiency and affordability.”

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled A New Wave of Cooking which aims.

“Most of the time, nutrition and affordability are sacrificed in favor of easier food preparation. But cooking is really more of an art. Once you’ve found the right tools, you can pretty much create whatever masterpiece you want without sacrificing quality. It is all about investing in the right kitchen partners,” he said.

Included in Midea’s newest kitchen line are the microwave oven, induction cooker, multi-cooker, rice cooker, and kettles.

Microwave meals for us low as P1

Leading Midea’s kitchen range is its all-new microwave ovens, which let people cook basic meals for as low as P1. These appliances save on electrical consumption, as it is twice as fast as a regular stove—making it friendlier to electricity bills.

“People often have misconceptions about microwave ovens—claiming that they blow-up electricity bills. But it is all about the quality and efficiency of your appliances,” Chef Rob Pengson said. 

“Actually, you can cook using the microwave. In fact, microwaves can prepare meals that are just as nutritious (or even more) as the ones we prepare the traditional way,” he attested.

Midea’s microwave ovens are perfect for quick and easy-to-cook recipes that do not compromise nutritional value. Trapaga described, “Using our microwaves, you can get 10 percent less fat on your meals compared to frying. At the same time, they can prepare basic meals in as quick as 90 seconds.” 

Midea microwaves also come with sleek silver-mirror finishes that can smarten the aesthetics of any kitchen.

Faster cooking time, lesser cost

The Midea induction cooker prepares food twice as fast compared to regular electrical stoves. In fact, it is equipped with double-coil technology that saves 37 percent on electrical consumption. 

“With rising energy prices, electrical efficiency is a top priority of our kitchen line,” explained Trapaga.

Efficient brewing

Coffee and tea are breakfast staples for the Filipino. For this, Midea has a line of kettles, which save-up to 33 percent on power consumption, while heating twice as fast as regular kettles. 

The smart way to cook rice

Another innovative product from the brand is its rice cooker. This product is equipped with smart sensors that automatically measure the ideal cooking time you need to get the perfect rice, no matter how much water you put.

 “As you know, Filipinos have an unbreakable affinity with rice. What makes our rice cooker special is that it makes the grains bigger—making your rice more delicious,” Trapaga remarked.

Multiple-modes for cooking flexibility

 

One of Midea’s most promising appliances is the multi-cooker, which has 19 functions, 12 cooking modes, and 7 auxiliary functions that give modern homemakers the flexibility they need to prepare meals. 

“As the manager of a household, you should never compromise when it comes to cooking. Whether it be your schedule, health, or budget, you can get the best by having the right kitchen appliances to help you,” Trapaga finished.

Global brand Midea showcases products that make life simpler

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World’s largest consumer appliance producer launches line of products for the busy homemaker.

Homemakers now have to look forward to at home, something that make life simpler - Global brand Midea’s Consumer Appliances line.

The international appliance producer launches this innovative collection with the aim of ultimately changing the face of household chores by making every busy homemaker’s life easier.

Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos.

Mr. Philip Trapaga, General Manager of Concepcion-Midea Inc. Philippines says that “nowadays, multitasking is a trait that seems to be innate in every Filipina. Gone are the days when women merely have their household to manage. Now, they also have to juggle their responsibilities at home while still tending to their careers.”

This great shift is something the global brand hopes to give solution to. Women at present are breaking away from their traditional roles and together with this come more things for them to manage.

This is supported by the current upward trend observed in the 2013 worldwide Women’s Advancement Index study that ranked the Philippines third in the Asia Pacific region in terms of women’s participation in the workforce.

This figure supports the continuous display of independence among women in the country, whether it comes to their career or simply their life. 

The Midea One Touch Washing Machine

“Time is something very important for active homemakers. Being hands-on with their decisions for their household can be a challenge especially with their busy schedules and other responsibilities. This, however, is definitely possible with the right appliances,” says Mr. Trapaga.

Midea’s One Touch Washing machine is engineered to make the lives of us Filipinos better, adds Mr. Trapaga. He continues, “From its one-touch feature that enables you to wash, rinse, and dry with just a touch of a button to its smart sensors which detects the weight of the laundry you’ve put and automatically fills in the right amount of water, these features are all geared towards making the laundry chore easier and simpler.”

One of the highlights of this washing machine is its Quick Wash function that lets users clean a drum full of clothes in as fast as 19 minutes. Among its most attractive features, however, is the piso wash, a perfect element for all the budget-conscious. The model boasts of energy efficiency, as one wash cycle is equal to only one peso in electrical consumption.

For Fresh and healthy food

The Midea Party Refrigerator

“We call our Midea French door model our “Party” Refrigerator as it is built to store a huge amount of food and drinks fit to throw a big party. We Filipinos love to celebrate and entertain in our homes and the Midea Party Ref is the right product for their needs,” says Mr. Trapaga. 

Midea’s Party Refrigerator comes with a wide range of innovative features. With wide interiors, adjustable shelves, and efficient French doors, this model can store up to 20 baskets full of groceries.

The refrigerator system also boasts a “Keep Fresh technology” that maintains the optimum level of humidity to maintain food freshness for longer periods of time. It also irradiates natural light to enhance the nutritional value of food and uses UV light to break down pesticides commonly found in fruits and vegetables.

Similar to the One Touch Washing Machine, the Party Refrigerator fuses high-quality with affordability and energy savings. It is designed with a cutting-edge Turbo Inverter Compressor that enables users to reach desired temperatures without need for costly warm-up times.

Merging quality with affordability

Raul Joseph “Jojo” Concepcion, Chief Executive Officer of Concepcion Industrial Corporation (CIC) and Chairman of Concepcion Midea Inc. Philippines (CMIP) believes that Midea’s new line has all the qualities that can make the lives of consumers simpler. For him, however, a product’s quality goes beyond a solid set of features.

 

Concepcion describes, “We want to bring innovation to a new level of easy. And Midea already has this in their product portfolio. For CIC’s part, we simply want to reinforce their product line with strong aftermarket support and rich local experience.”

“Picking the right appliances goes a long way in building a home. With the help of Midea’s products, our busy homemakers can focus on the things that matter the most to them—be it fulfilling the promise of their careers or spending more time with their families,” finishes Trapaga.

For more information on Midea, please call +632-850-9888 or visit midea.com.