LG’s New Refrigerator Lineup Blends Smarts and Style

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With the goal of offering a smarter experience for consumers, LG recently unveiled its new generation of refrigerators. The new lineup plays into LG’s vision of a smart, interconnected home. The new lineup boasts of smart features that retain fan-favorite innovations and improve on existing technologies. Even with all the features and new technology, the units are also elegantly designed to be sleek and compact to ensure a seamless integration for any home.

One of the major features for the new lineup is the LG ThinQ with wifi connectivity. LG's Smart Learning technology learns your patterns over a 3-week period to optimize everything from energy and cooling performance to energy consumption. With this technology, your fridge just got a lot smarter. A feature that uses this is Smart Fresh Air, which applies optimal food storage algorithms with usage pattern analysis. It minimizes inner temperature fluctuations with the intensive cooling logic two hours before frequent door opening times of users, based on the accumulated data on an hourly, daily, and weekly basis. Another new feature is Economic Care+, which optimizes energy use with customer usage pattern analysis. The compressor decides to turn into either “Save Mode” or “Power Mode” based on your refrigerator usage patterns, reducing wasted energy.

A popular mainstay of LG refrigerators is Linear Cooling. Enjoy the taste of crisp, fresh food thanks to reduced temperature fluctuations. LG Linear Cooling makes temperature fluctuations stay within ±0.5℃ and provides freshness for the first time longer than the normal cooling algorithm. Your food is preserved at peak freshness for up to 7 days.

Another major function is Door Cooling. Food stays fresh and drinks get ice cold on any shelf with even and faster-cooling performance. LG’s exclusive Door Cooling technology cools quicker than a conventional cooling system for fresher food and colder beverages on every shelf.

Upgrade to the smarter choice today and get LG’s latest refrigerators. You can purchase LG refrigerators from authorized dealers nationwide and in LG’s online flagship stores in Lazada and Shopee.

Save More With Every Load, Thanks to LG’s ezDispense™ Technology

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Take advantage of technology and save. LG, one of the global leaders in innovation, has been constantly pursuing technological improvements to make life better for all. From commercial displays, air-conditioning, to washing machines, the South Korean company has been hard at work to introduce quality of life improvements, no matter how big or small.

One of the newest innovations LG offers is the ezDispense™ function for its front load washing machines. This feature makes the laundry process even faster and more convenient, while also maximizing savings for the user. ezDispense™ works by offering a precise yet flexible amount of dosage for every load. The washing machine automatically releases the appropriate amount of detergent and its softener compartment can be used for up to 35 loads of extra detergent. There’s no need to measure and use too much or too little. With ezDispense™, it will always be just right.

Aside from the new feature, LG washing machines also offer a slew of other benefits. With TurboWash 360˚, your laundry can be thoroughly done in just 39 minutes with more fabric protection. Water comes from 4 directions of 3D multi nozzles which reach every inch of your laundry, ensuring every nook and cranny is thoroughly cleaned. Even if the cleaning process is quick, care is still spent on your delicates. AI DD offers optimized wash to protect your laundry by sensing fabric softness automatically.

Experience the marriage of technology, savings, and convenience today. LG washing machines are available in authorized retailers nationwide and in LG online flagship stores at Lazada and Shopee.

Prioritize Protection With LG Commercial Laundry's Hygiene Care System

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The secret to a good business is to foresee the needs of your clients even before they know it. Whether it’s extra features or cost-efficiency, providing something new to the table ensures that they’ll value your business and become a repeat customer. Good experiences coupled with value for money equals customer loyalty.

This holds true for laundry businesses. Customers tend to initially shop around then stick to one that meets all their needs. During the pandemic, one of the biggest needs of customers is cleanliness and hygiene. One of the most common guidelines at the start was to remove all of your clothing before even stepping foot inside your house. This led to a lot of laundry and a lot of anxiety regarding germs and viruses on clothes.

Laundry businesses had an ace up their sleeves with the LG Commercial Laundry's Hygiene Care System. It offers a 3 step hygiene care system that cleans clothes and combats germs, viruses, and allergens. The commercial washers sanitize the machines before, during, and after every load. First, the Clean Tub Cycle cleans the tub in just three minutes before use. Next, the Hygiene Cycle can help sanitize fabrics while the last step is an Intensive Tub Cleaning Cycle that can run once the load is done.

Aside from ensuring safety and cleanliness for your customers, LG commercial washers also help your bottom line. The machines reduce energy and water consumption while increasing efficiency. According to Energy Star standards, LG Commercial Laundry machines save more energy and water than other products in their category. It is also tested by Intertek, one of the worldwide leaders in quality assurance.

Your investment is safeguarded with its high-quality, durable technology. The Inverter Direct Drive drums on LG commercial laundry machines are directly attached to the motor, making it durable and reliable for years to come. Thanks to a fewer number of parts, these machines also need fewer repairs. Multi Heat Treatment improves durability and resists against gradual abrasion. LG washing machines enjoy extended operating life and less repairs, helping your business save costs. Premium Powder Coating provides the same durability as car paint, which does not rust easily and extends product lifetime. The coating also helps resist scratches and contamination that frequently occur in communal washing machines.

Save big on your business while still delivering top-notch performance with LG commercial washers. You can view more details in our website at lg.com/ph/business/commercial-laundry.

LG is a Big Winner at This Year’s Red Dot and CES 2022 Innovation Awards

LG Electronics has taken home 25 honors from this year’s Red Dot Award, continuing its success at the prestigious annual design awards program. Among the company’s impressive haul were three Best of the Best accolades for the LG washer and dryer with an upgradability option, a new LG lifestyle OLED TV and the LG DualUp Monitor Ergo.

LG PuriCare AeroTower air purifier and the LG tiiun were recognized in the Innovative Product category. Other LG products honored at this year’s awards include the LG One:Quick Flex all-in-one display solution, LG UltraGearTM gaming laptop, LG OLED evo Gallery Edition and other OLED evo TV models, all lauded for their aesthetically pleasing and user-centric designs.

The Red Dot Award is one of the most prestigious competitions for product design, communication design and design concepts, with the distinctive Red Dot winner logo seen as a respected mark of quality around the world. This year, approximately 7,800 products were submitted for the jury’s consideration.

Meanwhile, LG Electronics also swept up a grand collection of CES® awards at the 2022 event across its home appliance, home entertainment and business solutions categories. In all, LG tallied approximately 150 awards and accolades from various publications covering the first-ever physical/virtual hybrid CES event.

Among the top honors earned were 24 CES Innovation Awards and the 2022 CES Editor’s Choice awards from USA TODAY’s consumer product reviews division, Reviewed. LG was recognized as the most-awarded brand by USA TODAY/Reviewed with LG’s OLED evo C2 Series, PuriCare™ AeroTower, DualUp Monitor, Soundbar S95QR and Washer and Dryer Pair earning recognition based on four key criteria: innovation, technology, design and value.

Have a Safe Summer With LG Styler

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Summer is a season a lot of Filipinos look forward to because of how it’s associated with unforgettable vacations and trips to the beach. However, an often ignored effect during Summer is the high temperatures and potential pathogens that go along with it. Heat and humidity is a combination that creates a breeding ground for bacteria to thrive, especially with clothing.

LG Styler lets you enjoy your Summer without worrying about potential diseases. Now that we’re slowly getting back to normal, taking advantage of technology to help you mitigate the risk of getting sick is more crucial than ever before. During Summer, the clothes you wear can pick up harmful dust, bacteria, and allergens. Sanitizing clothes is as important as washing your hands after getting home every day.

The LG Styler can sanitize your clothing quickly and without fuss. It boasts of TrueSteam technology that kills more than 99.9%* virus, bacteria. With the Styler, you can easily sanitize fabrics, masks, and items that are difficult or impossible to wash. The best part of TrueSteam technology is that it consists of 100% water, with no chemical additives. You get clean, bacteria-free clothes without the need for harsh chemicals or detergents. Even if the sun is out during Summer, occasional rain showers can still happen, which can produce unpleasant smells and odors.

LG PATENTED TECHNOLOGY = Moving Hanger x TrueSteam™ Clothing Care. The Moving hanger simulates the hand waving for clothes, throwing away the dust with 200 swings per minute, while it can create more space for TrueSteam™ to get in contact with the clothes. A low-temperature drying system dries clothing faster than air drying, preventing shrinking and damage caused by heat.

The LG Styler also offers heat-pump technology that gently dries clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage - only fresh, clean clothes as they were meant to be! If you’re already going back to the office, you can also use the Styler to keep your pants nice and crisp. With Pants Crease Care, it keeps pant creases looking crisp while reducing general wrinkling.

True to LG’s vision of a smart home, the LG Styler can also be controlled through the use of your smartphone. The proprietary ThinQ app lets you operate or monitor precious garments from anywhere, anytime.

Have fun during Summer without letting your guard down. Use the LG Styler to keep your clothing safe all year round. The LG Styler is available in authorized retailers nationwide and in LG’s flagship online stores in Lazada and Shopee.

LG Announces the Winners of the LG Ambassador Challenge

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Over the past few months, LG Philippines has been collecting entries for the first-ever local iteration of the LG Ambassador Challenge. The initiative, which was started with Korea Friends of Hope International, is a first in the Philippines and affirms LG’s commitment to help deliver sustainable growth to local communities in the country. After reviewing all the entries, LG selected ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

Bahay Aruga, which was founded in 2014, is a free halfway house for Pediatric Cancer patients of Philippine General Hospital (PGH). Most of the children need to be in PGH every week because of their long-term treatment, but the predicament they are facing is that they don't have a place to stay here in Manila. Hence, the halfway house was born. There are many cases that patients and parents slept on the sidewalk of the hospital to wait for the patients' next check-up and treatment. Sadly, many of them abandoned their treatment because of financial hardship. This is how the Bahay Aruga came into life. As endorsed by the Oncology department of PGH, patients with their parents or carer are fully accommodated at Bahay Aruga for free. These patients are given utmost consideration to make their stay comfortable, as cancer treatments can often be difficult and at times mind-boggling in terms of mentally, emotionally, financially, and otherwise. Recently, the matriarch of Bahay Aruga and who conceptualized the halfway house, Marietta Bonilla, passed away due to COVID-19. During these uncertainties, a family member made an assurance to its residents that Bahay Aruga will remain operating. The distance to PGH however, is still quite far and with Manila traffic and medical emergencies, every minute counts. The Ride for Hope project’s aim is to procure a new ambulance for the kids who need immediate medical response. Receiving the grant is Mr. Josefino B. Bonilla, Board of Director of Bahay Aruga ‘The daily battle of patients and carers are endless, but choosing Ride For Hope project, and with the new ambulance that we will be able to use, life will be more convenient and better for the pediatric cancer patients. Thank you, LG and KFHI for this program’.

(L-R) Taeho Lee - KFHI Country Manager, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

Red Charity Gala (RCG) was started in 2009 by chairpersons Tessa Valdes and Kaye Tinga whose objectives have been to raise funds for numerous beneficiaries thru the celebration of Philippine fashion. In the last 11 years, they were able to raise over 30 million that have been distributed to Philippine Red Cross, Gifts & Graces, and Assumption HS 81 Foundation, among others. These funds have been used for relief efforts and community building in several provinces across the country. With the onset of the covid pandemic in 2020, thier mission was put on hold as we wait for better days to come. Jordan Valdes has been very much present in the RCG events and witnessed the generosity of its organizers, guests, and donors; making RCG the most awaited fashion charity event over the last decade. She was living in Siargao for six months when Typhoon Odette hit the province in December 2021. Having seen the destruction that was made to her second home, it became apparent that her kind-heartedness, generosity, and her exposure with RCG made her equipped to launch her own fundraising for those whose lives were in shambles after the typhoon. She initially asked for donations from her family and friends from Manila and all over to world to provide food & supplies for the typhoon victims. She was able to see firsthand how the houses were all destroyed. There was so little help coming in to help rebuild these people’s houses and lives. Two months after the storm, Jordan saw that there is still a lot to do for Siargao. In February, she went back to Manila in the hopes that she can raise more funds to help the communities in Siargao. Thus, the RCG Roof for Siargao project was born. As RCG evolves, they go back to the core of bringing people together: it is about giving hope, sharing our blessings, and empowering people to rebuild their lives. Ms. Kaye Tinga, co-founder of RCG was grateful to LG when she attended the awarding "The opportunity for Jordan Valdes to be chosen as an LG Ambassador can inspire young people to take the initiative to help improve other people’s lives. We thank LG for giving us Red Charity Gala, a unique opportunity to make a difference".

LG Philippines Managing Director Sungjae Kim shares his excitement about the two winners of the pioneer program “The LG Ambassador Program is the first in the Philippines and a part of LG’s commitment to help Filipinos through social contribution activities that deliver sustainable growth to local communities. We, together with Korea Friends of Hope International, would want to become arbiters of change and to help communities blossom. These two programs, Ride for Hope and Roof Siargao, are both in line with our brand values under an overarching vision that sees to achieve a better life for all. We stand behind their vision and we want to see more of what they can accomplish with this win”.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

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About LG Electronics Inc.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

4 Reasons Why LG REF is our #NAENGJANGGOALS

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Summer is finally here and coming along with it is intense heat. One of the most important appliances to have during the season is a refrigerator that helps you cool off, stay hydrated, and keep your food fresh. But due to the intense heat nowadays, some refrigerators struggle, and you’re left wanting for something better. Make the switch to make life good just in time for Summer. 

LG refrigerators present the best combination of technology, efficiency, and energy savings. We’ve outlined below 4 reasons why LG refs should be your #Naengjanggoals (naeng-jang-go is Korean for refrigerator).

1. Door Cooling + - LG refrigerators have a door cooling function that quickly cools items placed in the door section. This works through air vents located at the front of the fridge, directing cool air onto food items stored in the area. This feature starts 15 seconds after you close the door.

2. Inverter Technology = Savings - LG’s inverter technology maximizes your savings with its energy efficiency. The refrigerator’s Inverter Compressor provides up to 32% in energy savings, top-rate 20-year durability, and optimal temperature control to keep foods fresher longer. Aside from stretching your budget, the inverter also helps maintain the appearance and taste of fresh products for longer by reducing temperature fluctuations.

3. 10 Year Warranty 2yrs parts and service - Your investment is safe with LG refrigerators. Its Inverter Linear Compressor has a 10 Year Parts Warranty to give you peace of mind. With less vibration, moving parts, and noise than a conventional LG compressor system, the LG Inverter Linear Compressor is quieter and more durable. As the Inverter Linear Compressor is the heart of your refrigerator we back this with a 10-year parts warranty on the compressor.

4. Capacity Options - With refrigerators, space is the name of the game. You want to be able to place a large amount of items inside, whether you’re living solo or have an extended family. You have plenty of models to choose from. There are Door-in-door, Instaview, side by side, bottom freezer, top mount, and single door options. Pick one that’s suitable for your lifestyle!

Want one for yourself? Now’s your chance. Manifest #refgoals and get your dream LG refrigerator for free! You can go to https://lgpromoregistration.ph/ and join a special raffle. The mechanics are simple. Fill out the required information and upload a photo of your selfie with your dream refrigerator from LG with an explanation of why you deserve to win. Participants are entitled to one raffle entry per registration. For additional entries, customers can post their photos on Facebook and Instagram with the hashtags #Naengjanggoals and #LGRefGoals to increase the chances of winning. There will be a total of five winners. Entries can be registered until 11:59 PM on April 29, 2022.

 

LG's indoor gardening appliance presents modern concept for greener, healthier homelife

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Featuring Advanced Technologies Perfected Over Many Years of Home Appliance Experience, Smart Garden Lets Consumers Grow Their Own Greens All Year-Round

LG Electronics’ (LG) updated concept of green living will be unveiled at CES 2022 with its modern freestanding indoor gardening appliance, LG tiiun.1 Tiiun, which means “to sprout” in Korean, is an apt name for LG’s newest appliance that enables even the most novice of gardeners to cultivate vegetables, herbs and even flowers in the comfort of their own homes, all year long.2 Stylish and remarkably simple to use, LG’s latest lifestyle innovation offers all the benefits of a full-featured garden without the worries of pests or unfavorable climate.

Designed as a completely self-contained unit, LG tiiun features two shelves that can each hold up to six all-in-one seed packages along with three different kinds of seed kits. With each seed package containing 10 holes for seed germination, users can grow a variety of greens simultaneously for home-grown goodness in only four to eight weeks, faster with less mess thanks to the magic of technology and LG’s advanced know-how.

A CES 2022 Innovation Award winner, LG tiiun was recognized for its innovative technology and system leverages LG’s technological expertise across multiple home appliance categories to deliver reliable results and an effortless, largely automated, plant cultivation process, employing various technologies from decades of expertise honed from developing advanced refrigerators, water purifiers and ventilation systems.

Utilizing LG’s renowned Inverter Compressor, the Flexible Weather Control System precisely adjusts tiiun’s internal temperature to create the optimal conditions for organic growth. As well as automatically regulating temperature and light to mimic the natural cycle of the day, LG’s smart gardening system delivers water eight times every 24 hours while its Auto Ebb & Watering System circulates the ideal amount of moisture to help transform the seeds into healthy greens and vibrant flowers.

The internal structure of LG tiiun is designed to increase photosynthesis efficiency, amplifying the effect of the internal LED light source to speed up the growing process. The transparent door lets users watch their plants grow while still providing an airtight seal to maintain a consistent internal temperature and keep pesky insects out. With LG’s mobile ThinQ™ app, users can monitor the entire germination process from afar, check or change settings and receive notifications when the water tank needs refilling.

A convenient solution for greener, healthier living at home, LG tiiun also provides value through its simple yet elegant design. Harmonizing beautifully with any style of interior décor, tiiun is showcased in two sophisticated and soothing colors: Nature Beige and Nature Green.

“LG tiiun is a practical and convenient solution for busy consumers who want to enjoy a greener, healthier lifestyle at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish addition to one’s home or apartment, our smart gardening system makes growing herbs, leafy greens and flowers fun and simple, even for those of us with zero gardening experience.”

LG tiiun and LG tiiun mini will be on virtual display in LG’s digital exhibition booth during CES 2022 starting January 5. See LG tiiun and other innovative home appliances in LG Home.

Styler: Complete Clothing Care, The LG Way

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Coming into the second year of the pandemic, cleanliness and safety is still the number one priority for families. Even as vaccinations are slowly rolled out, nothing beats preparedness in keeping sickness at bay. Worldwide innovators, such as LG, have been hard at work to provide tools to help in the new normal. Its newest product, the LG Styler, is designed to keep clothes fresh and clean without needing to launder it excessively.

L-R: Jun Lee, LGEPH product director for Home Appliances, Stephanie Zubiri, LG brand ambassador, Sungjae Kim, LGEPH managing director

In a recent online event, LG introduced the Styler to the local market. Hosted by LG Brand Ambassador Stephanie Zubiri, the event showcased the different uses the LG Styler has for individuals from all walks of life. LG envisions the Styler as the future of wardrobe management, especially with the Philippines’ unpredictable weather. Normal clothes are easy to wash, but some, such as outerwear like jackets, or dresses with fragile fabric, are a different story. This is where the LG Styler comes in.

With the Styler, all you need to do is put your clothes inside and it’s good as new in minutes - no fuss and definitely, no damage. You can also do this to shake off wrinkles and odors. You can take care of suits, dresses, sweaters and more with the touch of a button, so you and your clothes will always look at your best. Shake off odors, leaving your clothes fresh and clean. You don’t have to worry about special fabrics. The LG Styler prevents shrinkage and damage courtesy of its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage - only fresh, clean clothes as they were meant to be.

During the event, event host Stephanie, who’s a mom and a journalist, shared how she loves using Styler to sanitize her kid’s stuffed animal toys. She interviewed Victor Basa and Dra. Vicki Belo who both shared their unique perspective on how the Styler helps them at home and at work. 

Victor, actor and fashion blogger, appreciates great clothing and the transformative power they possess. “I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game-changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don't need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design.”

While Dra. Vicki Belo, founder and medical director of Belo Medical Group, the pioneer and number one medical aesthetic clinic in the country, was elated with her new home dream machine and all it’s amazing features. “I’m obsessed! Thanks to LG Philippines for bringing it here. I saw it in Milan around 3 years ago. The first thing I loved about it is the ease of use! I’m not that techie so this one I can easily operate after unboxing. I also like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlett.” The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.

At the core of Styler is the patented LG TrueSteam™ technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron.

In addition, style icon and fashion+travel blogger Laureen Uy with 1M followers on Instagram posted about how amazing is her new LG Styler. Representing a new way to care for her designer clothes and other accessories, the Styler boasts many practical uses and thoughtful features including a mirror-like finish that fits her snazzy space and chic personality.

Aside from being functional, it’s sleek, stylish, and blends well with any interior. Whether you’re living by yourself or with a family, the LG Styler is a key piece in anyone’s wardrobe. With it, you can refresh clothes in the comfort of your home. From unpleasant smells, harmful pollutants, dripping wet, wrinkles, seasonal clothes and even difficult to clean items - effortlessly remove them quickly and effectively at your home.

LG also remains committed in providing smart solutions for its appliances. The Styler can be controlled using your smartphone. ThinQ™ app lets you operate or monitor precious garments from anywhere, anytime. You can use Cycle Download to add newly developed care cycles.

L-R: Sungjae Kim, LGEPH managing director, Pasig City Mayor Vico Sotto, Young Park, LGEPH product director for Air Solutions

Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents.

Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”

Read more about the LG Styler and its features on https://www.lg.com/ph/clothes-styler/lg-s3mfc or visit LG’s official social media channels. The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.

Wear Your Confidence While Breathing Clean, Pure Air - The upgraded LG PuriCare™ Wearable Air Purifier with VoiceOn™ is now available in Ph

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Building on the success of the first Wearable Air Purifier, LG introduced a slimmer and smarter version to the local market. LG’s re-engineered PuriCare™ Wearable Air Purifier is upgraded from the innovative, wearable device LG first launched last year. The latest model offers an enhanced all-around performance along with a convenient voice amplification feature and a more comfortable, lightweight design.

In a recent virtual event hosted by LG Brand Ambassador James Deakin, LG Philippines unveiled the new Wearable Air Purifier with VoiceON™. The event started off with a short discussion about the importance of mask use. Dr. Ma. Adelina Sadili, a Consultant Pulmonologist at Makati Medical Center, led the talk and shared important pulmonary facts to take heed during the pandemic. One of her suggestions to strengthen and keep one’s lungs healthy is to improve air quality at home, something that LG has been working tirelessly on. To improve air quality on the go, that’s where the new and improved LG Wearable Air Purifier comes in.

Mr. Sungjae Kim (Managing Director of LGE PH) 

The upgraded LG PuriCare™ Wearable Air Purifier with VoiceON™ is equipped with a fully automatic fan airflow control system that increases breathing comfort. It also incorporates two H13 HEPA filters, the same as those found in premium air purifiers for the home, to ensure the air the user breathes is as clean and healthy as possible. Driven by an ultra-small and lightweight motor, the device’s DUAL fans combine with LG’s airflow control technology – which detects the user’s breathing pattern and adjusts airflow accordingly – to help the wearer breathe easier and more naturally. This advanced system also prevents a common problem for those wearing glasses and mask at the same time, keeping their lenses from fogging up when exhaling.

Sporting a fresh, new design, the upgraded PuriCare™ Wearable Air Purifier provides a subtle yet stylish look, and comes in two chic colors: Creamy White and Ocean Black. Additionally, the device will be offered in medium and large sizes to guarantee a better fit for more consumers. Its seamless, ergonomic design minimizes air leakage around the nose and chin, sealing gently but firmly to the wearer’s face. Weighing in at only 94 grams, the latest model is comfortable to wear for longer periods of time and is perfect for everyday use.

To make it easier to communicate with others while wearing the PuriCare™ Wearable Air Purifier, LG has introduced its VoiceON™ technology. Employing a microphone and a speaker built into the device itself, VoiceON™ helps clearly project the user’s voice so they can be heard and understood without issue.

“LG has been hard at work in order to provide meaningful ways of improving the day to day of the new normal.” Sungjae Kim, LG PH’s Managing Director, said. “The LG PuriCare™ Wearable Air Purifier has been the talk of the town for over a year now, and here we are for an even better version. I’m excited to introduce to everyone a new product that’s perfect for the new normal.”

LG’s new Wearable Air Purifier is available in LG’s authorized retailers both in-store and online. 

Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores:

Lazada: lazada.com.ph/shop/lg-official-store/

Shopee: shopee.ph/lgofficialstoreph

Abenson: https://www.abenson.com/lg-puricare-ap551awfa.html

Electroworld: https://electroworld.abenson.com/lg-puricare-ap551awfa.html

Refresh Your Senses and Win Big With LG

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Don’t knock it until you’ve tried it. LG’s InstaView refrigerator line has become one of the South Korean brand’s most popular products, and with good reason. The InstaView Door-in-Door feature is a sight to behold. With two quick knocks on the sleek glass panel, see inside the quick & easy access compartment for your favourite snacks and beverages without opening the door, reducing cold air loss to help keep food fresher longer. UVnano, one of LG’s newest and most promising innovations, makes an appearance in the new InstaView. The water outlet stays fresh and clean with UV self-care once every hour by the built-in UV LED. For a limited time, every purchase of the InstaView will come with LG TONE Free FN7 earbuds worth P7,990 absolutely free. The special promotion will run from June 4 to July 18, 2021 and will be available in all authorized dealers nationwide.

LG partnered with Zach King, a social media star, content creator, and illusionist, to show how seeing inside is a magical moment.

At first glance, LG InstaView Door-in-Door technology deceptively looks like magic. Zach King, social media star, content creator, and illusionist seems to agree. LG partnered with the viral internet phenomenon to show how seeing inside is a magical moment. They want to know personal instances where one was able to see inside something without opening it up. Have you had an experience like that? The prize? The best answer wins a brand new LG InstaView Door-in-Door refrigerator.

Share your own transparent items that lets you conveniently see the inside, just like the LG InstaView DID for a chance to receive your own. To participate in the campaign, just comment on LG Global’s official Facebook post what transparent item you own and a reason why it made your life convenient with the following hashtags #LGInstaViewDID #KnockTwiceSeeInside #SeeInsideMagicEvent. The best comment will win a LG InstaView DID GR-X22FTQLL. The second best comments will have 2 winners of LG 43" UHD TV 43UP7750PSB while 3 third placers will get a LG ToneFree FN4. The campaign period is from June 11 to July 9, 2021. The winner will be announced on July 16, 2021.

Check LG’s website and visit LG Global Facebook page about the terms and conditions of this promo.