Leading the Way in AI Laundry Solutions Since 2019: LG WashTowers Designed for Smarter Living

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AI-driven laundry care with award-winning design, proven reliability and a record-setting patent portfolio set LG apart

For over five years, LG Electronics has been at the forefront of laundry technology with its AI Direct Drive™ (AI DD™), a revolutionary innovation that combines intelligent care with advanced fabric protection. Long before others introduced similar technologies, LG was already delivering AI-powered laundry solutions that set the standard for the industry.

LG is taking its innovation to new heights, offering consumers even more advanced, personalized laundry solutions that showcase its leadership in the market.

A Proven Track Record of Firsts and Excellence

LG has consistently led the way in innovation, becoming the first to produce AI DD™, a revolutionary innovation that uses deep learning to optimize wash patterns. Using deep learning, AI DD™ automatically detects laundry weight and fabric softness to optimize wash patterns for each load, ensuring the best care for every garment. Going beyond just fabric labels, LG’s AI DD™ evaluates garment quality to provide personalized care and protect clothing, setting a new standard in laundry technology.

Durability Backed by Unrivaled Recognition and Patents

LG’s commitment to durability is validated by independent recognition, such as its 5-star reliability rating from US Consumer Reports, a score that sets it apart from others in the industry. Few can match LG’s performance in this area, highlighting the brand’s dedication to creating appliances that stand the test of time and provide long-lasting peace of mind for users.

Adding to its dominance, LG began with AI DD™ technology having 660 motor-related patents since its launch in 2019 which has only steadily grown in number since then, highlighting its commitment to innovation and performance in laundry technology. This unmatched portfolio of innovations not only positions LG as the leader in cutting-edge motor technology but also reflects its relentless pursuit of smarter, more efficient solutions—ensuring consumers benefit from industry-first technologies and the most advanced laundry care available today.

Smart, Sleek, and Efficient: 

Experience the Future of Laundry with LG’s WashTowers

Both models feature LG’s AI DD™ technology, which uses deep learning to automatically detect laundry weight and fabric softness for a customized wash that ensures optimal care for every load. The innovative Prepare to Dry feature pre-heats the dryer as the wash cycle nears its end, streamlining the laundry process and saving you time. Additionally, Smart Pairing automatically syncs the washer and dryer settings, so your laundry is dried with the ideal cycle for each load. These advanced features, combined with LG’s commitment to performance and convenience, continue to set the bar for what laundry appliances can achieve.

21/17KG WashTower™ All-In-One Stacked Washer Dryer 

With an impressive 21KG washer and 17KG dryer capacity, the WT2117 WashTower™ is designed for maximum efficiency and convenience. making it the ideal choice for large families or heavy-duty laundry needs. Built for durability, it features LG ThinQ™ integration allowing users to control and monitor cycles effortlessly. 

14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer 

Part of the Objet Collection, the WT1410 WashTower™ combines elegant design with high performance. Its 14KG washer and 10KG dryer capacity fits into a sleek, space-saving unit, ideal for modern homes that demand both functionality and style.

As other competitors work to catch up, LG remains the trusted name in AI-powered laundry care, consistently innovating for a better life at home. 

For more information about LG’s WashTower lineup and other advanced laundry solutions, visit https://www.lg.com/ph/washer-dryers/.

LG XBOOM Sets the New Standard for Portable Audio Excellence

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LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.

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Black Eyed Peas' “Boom Boom Pow” global collaboration with LG XBOOM ignites a 

global party revolution with boundless beats

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L-R: Candy Gamos (host), Ms. Mildred Bugay (LG Philippines Product Manager for Audio), Mr. Yongwoo Park (LG Philippines Product Director for Home Entertainment), Mr. Nakhyun Seong (LG Philippines Managing Director) and P-Pop group VXON during the LG XBOOM Launch

The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers' superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.

LG XBOOM Product Lineup

Black Eyed Peas' "Boom Boom Pow" also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, "Boom Boom Pow" perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.

Mr. Nakhyun Seong, LG Philippines Managing Director

“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.

Ms. Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.

The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.

LG XBOOM XL9T

The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.

LG XBOOM XG7Q

LG XBOOM XG5Q

The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.

LG XBOOM XG2T

With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.

The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”

P-Pop group VXON for LG XBOOM

The group also shared their excitement for music, with VXON stating "Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”

In closing, Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG's belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.

Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”

Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:

LG XBOOM XL9T (₱ 44,990.00 SRP) - ₱ 35,990.00

LG XBOOM Go Series:

LG XBOOM XG7Q (₱ 9,490.00 SRP) - ₱ 6,990.00

LG XBOOM XG5Q (₱ 7,490.00 SRP) - ₱ 5,490.00

LG XBOOM XG2T (₱ 3,490.00 SRP) - ₱ 2,490.00

Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. 

LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

LG's Inverter Direct Drive motor reaches milestone with 100 million units produced

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A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence

LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”

Maxi Clean Laundromat Underscores Importance of Product Trust in Starting a Business

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With any business, the foundation of trust is important. You have to believe your employees, your partners, and of course, the products or services you’re providing. It’s crucial that you can stand behind the product wholeheartedly because if trust erodes, it will be almost impossible to repair.

This foundation of trust is how sisters Claire and Minette started the successful Maxi Clean Laundromat chain in the province of Bulacan. Before everything else, they looked for a business partner that they already know and can rely on. Minette gives her own experience with LG washing machines as an example. “We chose LG because we have an LG washing machine at home that we’ve been using for ten years already. When we started the business, we went for machines that we know are reliable.”

Claire and Minette Cruz, owners of Maxi Clean Laundromat

[Watch the full video at https://fb.watch/gnm7-RGloE/]

Manny Villagracia, Minette’s husband, handles the technical side of things of the business and is all smiles with how he can manage the machines remotely. “I can diagnose, troubleshoot, and monitor the day to day operations and even assist our laundry care experts to troubleshoot the machine anytime anywhere.” And it’s not just Manny who is happy with the LG Commercial Machines’ wi-fi capabilities. With the Laundry Lounge app, customers can reserve the machines, monitor their laundry, and even do contactless payment with the touch of a button. This gives customers the freedom to choose which machines they want with the specific time span they need. Manny shares how important this feature is. “LG empowers your customer base as if it's their own machine. (It gives them) power at their fingertips”.

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

Find out more why business owners and entrepreneurs put their trust in LG Commercial Laundry by visiting www.lg.com/ph. Want to open your own business? Send a message to LG Commercial Laundry PH on Facebook to get started.

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About LG Commercial Laundry

LG has a wide range of commercial laundry systems to meet your needs. Combining stylish design, sophisticated energy efficient technology and heavy capacity for even the most demanding of commercial laundry needs. LG's commercial laundry systems include washing machines and washers that will make your life a little easier. It's all possible with LG.

Prioritize Protection With LG Commercial Laundry's Hygiene Care System

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The secret to a good business is to foresee the needs of your clients even before they know it. Whether it’s extra features or cost-efficiency, providing something new to the table ensures that they’ll value your business and become a repeat customer. Good experiences coupled with value for money equals customer loyalty.

This holds true for laundry businesses. Customers tend to initially shop around then stick to one that meets all their needs. During the pandemic, one of the biggest needs of customers is cleanliness and hygiene. One of the most common guidelines at the start was to remove all of your clothing before even stepping foot inside your house. This led to a lot of laundry and a lot of anxiety regarding germs and viruses on clothes.

Laundry businesses had an ace up their sleeves with the LG Commercial Laundry's Hygiene Care System. It offers a 3 step hygiene care system that cleans clothes and combats germs, viruses, and allergens. The commercial washers sanitize the machines before, during, and after every load. First, the Clean Tub Cycle cleans the tub in just three minutes before use. Next, the Hygiene Cycle can help sanitize fabrics while the last step is an Intensive Tub Cleaning Cycle that can run once the load is done.

Aside from ensuring safety and cleanliness for your customers, LG commercial washers also help your bottom line. The machines reduce energy and water consumption while increasing efficiency. According to Energy Star standards, LG Commercial Laundry machines save more energy and water than other products in their category. It is also tested by Intertek, one of the worldwide leaders in quality assurance.

Your investment is safeguarded with its high-quality, durable technology. The Inverter Direct Drive drums on LG commercial laundry machines are directly attached to the motor, making it durable and reliable for years to come. Thanks to a fewer number of parts, these machines also need fewer repairs. Multi Heat Treatment improves durability and resists against gradual abrasion. LG washing machines enjoy extended operating life and less repairs, helping your business save costs. Premium Powder Coating provides the same durability as car paint, which does not rust easily and extends product lifetime. The coating also helps resist scratches and contamination that frequently occur in communal washing machines.

Save big on your business while still delivering top-notch performance with LG commercial washers. You can view more details in our website at lg.com/ph/business/commercial-laundry.

LG is a Big Winner at This Year’s Red Dot and CES 2022 Innovation Awards

LG Electronics has taken home 25 honors from this year’s Red Dot Award, continuing its success at the prestigious annual design awards program. Among the company’s impressive haul were three Best of the Best accolades for the LG washer and dryer with an upgradability option, a new LG lifestyle OLED TV and the LG DualUp Monitor Ergo.

LG PuriCare AeroTower air purifier and the LG tiiun were recognized in the Innovative Product category. Other LG products honored at this year’s awards include the LG One:Quick Flex all-in-one display solution, LG UltraGearTM gaming laptop, LG OLED evo Gallery Edition and other OLED evo TV models, all lauded for their aesthetically pleasing and user-centric designs.

The Red Dot Award is one of the most prestigious competitions for product design, communication design and design concepts, with the distinctive Red Dot winner logo seen as a respected mark of quality around the world. This year, approximately 7,800 products were submitted for the jury’s consideration.

Meanwhile, LG Electronics also swept up a grand collection of CES® awards at the 2022 event across its home appliance, home entertainment and business solutions categories. In all, LG tallied approximately 150 awards and accolades from various publications covering the first-ever physical/virtual hybrid CES event.

Among the top honors earned were 24 CES Innovation Awards and the 2022 CES Editor’s Choice awards from USA TODAY’s consumer product reviews division, Reviewed. LG was recognized as the most-awarded brand by USA TODAY/Reviewed with LG’s OLED evo C2 Series, PuriCare™ AeroTower, DualUp Monitor, Soundbar S95QR and Washer and Dryer Pair earning recognition based on four key criteria: innovation, technology, design and value.

Refresh Your Senses and Win Big With LG

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Don’t knock it until you’ve tried it. LG’s InstaView refrigerator line has become one of the South Korean brand’s most popular products, and with good reason. The InstaView Door-in-Door feature is a sight to behold. With two quick knocks on the sleek glass panel, see inside the quick & easy access compartment for your favourite snacks and beverages without opening the door, reducing cold air loss to help keep food fresher longer. UVnano, one of LG’s newest and most promising innovations, makes an appearance in the new InstaView. The water outlet stays fresh and clean with UV self-care once every hour by the built-in UV LED. For a limited time, every purchase of the InstaView will come with LG TONE Free FN7 earbuds worth P7,990 absolutely free. The special promotion will run from June 4 to July 18, 2021 and will be available in all authorized dealers nationwide.

LG partnered with Zach King, a social media star, content creator, and illusionist, to show how seeing inside is a magical moment.

At first glance, LG InstaView Door-in-Door technology deceptively looks like magic. Zach King, social media star, content creator, and illusionist seems to agree. LG partnered with the viral internet phenomenon to show how seeing inside is a magical moment. They want to know personal instances where one was able to see inside something without opening it up. Have you had an experience like that? The prize? The best answer wins a brand new LG InstaView Door-in-Door refrigerator.

Share your own transparent items that lets you conveniently see the inside, just like the LG InstaView DID for a chance to receive your own. To participate in the campaign, just comment on LG Global’s official Facebook post what transparent item you own and a reason why it made your life convenient with the following hashtags #LGInstaViewDID #KnockTwiceSeeInside #SeeInsideMagicEvent. The best comment will win a LG InstaView DID GR-X22FTQLL. The second best comments will have 2 winners of LG 43" UHD TV 43UP7750PSB while 3 third placers will get a LG ToneFree FN4. The campaign period is from June 11 to July 9, 2021. The winner will be announced on July 16, 2021.

Check LG’s website and visit LG Global Facebook page about the terms and conditions of this promo.

 

LG Extends its Excellent OLED Deals: LG’s OLED Madness Promo is Extended to May 31

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LG OLED TV has been widely considered as the brand’s best TV yet and with good reason. Its cutting-edge self-lit pixel technology offers over 100 million self-lit sub-pixels that come together to deliver the next level of TV. You get to enjoy the deepest blacks, richest colors, and most realistic picture quality. It provides an evolutionary TV experience thanks to its deep learning algorithms. The TV’s α9 Gen3 AI Processor analyzes the on-screen content to deliver content as its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one. Aside from impeccable picture quality, OLED TV provides beauty on its own as well. LG OLED TV eliminates all unnecessary elements and embraces only the essential to create a singular piece of perfection that blends with your wall. It looks like a piece of art from every angle and imbues your space with class.

There’s no need to fear missing out as LG Philippines extends the duration of its OLED TV promotions until May 31. Two stalwarts of LG’s TV line, the OLED and NanoCell, have special discounted prices perfect for lounging at home as summer fast approaches. You can get up to a whopping 32% discount from the best TVs that LG has to offer. The promotion covers select models from LG’s OLED and NanoCell line purchased via straight card or cash payment in participating LG Authorized Dealer Stores.

Aside from the straight payment promo, the Two of a Kind Bundle and Raffle promotion is still ongoing until May 31, 2021. When you order an OLED TV, you get the chance to purchase LG’s newest product – the TONE Free wireless earbuds for an attractive promo price. The FN7, which normally retails for P7,990, can be yours for just P1,500 while the FN4, normally at P5,490, is yours at just P990. If you prefer to purchase the TONE Free earbuds by themselves, they also have a promotion price – P6,990 for the FN7 and P4,990 for the FN4.

If you buy the Two of a Kind TV and Earbud bundle, you will be eligible to join a special raffle promo. After completing your purchase, head over to http://lgpromoregistration.ph and register. You will be prompted to enter personal information as well as product information regarding your new LG items. Once the information is verified, you officially have an online raffle ticket! There will be a total of 13 winners drawn for the raffle. Items to be given away are a LG Door-in-Door SXS, an LG OLED55CXPPA, an LG 49” NanoCell TV, and 10 FN4 TONE Free wireless earbuds.

Don’t miss out on LG’s best TV yet. Shop for your OLED TV today!

LG Completes Your Smart Home With New Heat Pump Dryer

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Drying clothes efficiently, especially in a humid climate like ours, is one of the most difficult things to do at home. Especially when the rainy season comes, hanging clothes outside to dry is not possible. Drying them in a cramped space indoors can lead to bad odors and even mold or bacteria formation. One of the best ways to solve this problem is to use a dedicated dryer at home. With a dryer, you can dry your clothes no matter what the weather is.

LG Dual Inverter Heat Pump Dryer

LG’s 9kg Dual Inverter Heat Pump Dryer with Smart Wi-Fi gives a modern take on drying laundry. With its DUAL Inverter Heat Pump technology, you get dual savings on energy and time. Thanks to the advanced inverter technology, you get to pick which one you prefer for a given situation - a higher level of energy efficiency or shorter drying time than ever. With energy mode, you save 21% energy while with time mode, you save up to 24% of time. It is also equipped with an Auto Cleaning Condenser provides proper airflow to maintain high drying performance. Furthermore, it is hassle-free of cleaning and provides more free time.

The dryer is also equipped with Allergy Care feature which eliminates 99.99% of allergens that may be present, such as house mites that can cause allergy or respiratory issues. Improve your quality of life by keeping an allergen-free environment. Maintenance is a breeze with the Auto Cleaning Condenser that provides proper airflow to ensure high drying performance. Furthermore, it is hassle-free of cleaning and provides more free time. It also has a reversible door that can be installed depending on the layout of your space.

LG Heat Pump Dryer’s Smart Pairing, an intelligent innovation where LG washers and dryers communicate with each other to select a compatible drying cycle.

LG’s Heat Pump Dryer fits perfectly into your smart home. It boasts of Smart Pairing, an intelligent innovation where LG washers and dryers communicate with each other to select a compatible drying cycle, making it the ultimate laundry hack. By pairing your LG Front Load with an LG Dryer, you get dual savings on time and energy, dual allergy care, and dual reliability thanks to its long warranty. It is powered by LG ThinQ AI and can be controlled with the SmartThinQ app. From operating your laundry remotely to downloading additional cycles, your dryer just got smarter. Easily interact with it and access the latest innovations with Wi-Fi connectivity.

The LG Dual Inverter Heat Pump Dryer has a 10 Year Warranty – both the DUAL Inverter Compressor and the Inverter Motor have a 10-year warranty, giving you the guarantee that the dryer will always be hassle-free.

To know more about this product, visit LG Dual Inverter Heat Pump Dryer.

LG Makes Shopping Simple With Shopee

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Recognizing the need to reach more customers safely during the pandemic, LG Philippines has strengthened and solidified its ecommerce platforms to offer a new way to shop. The South Korean technology innovator’s most popular products – home entertainment, home appliances, monitors, and air solutions, are now available in Shopee. This way, customers can stay at home and order the products they need without needing to leave the house.

To celebrate LG’s Grand Launch in the shopping platform, almost all of LG’s products will enjoy discounts up to 25% off when you order from March 8 to 19, 2021. Each order made within the promo period will be eligible for free shipping as well. You can also follow LG on Shopee and you’ll receive even more extra discounts in the form of vouchers.

LG will hold a Livestream on 12:00NN and 6:00 PM on March 8, 2021 to celebrate the Grand Launch. Don’t forget to tune in to get a chance to win exciting giveaways. 

Visit and shop in LG’s official Shopee Mall page.

LG Goes Live to Showcase Refs for Everybody

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Following the success of their previous Livestream events, LG Philippines will hold another exclusive online gathering for its fans. As the holidays are slowly coming up, the need for appliances that can keep up with the rigors of the season is crucial. Knowing Filipinos, even with socially distant celebrations, there will be plenty of food going in and out of refrigerators. With this in mind, LG conceptualized an event to highlight their different refrigerators and how each particular model is perfect for certain individuals.

Doing the hosting duties is socialite and prolific event host Tim Yap, who knows a thing or two about throwing parties. Together with LG’s Project Manager for Refs, Jillian Yap, the pair will go over the different refrigerators LG has available, and how it pairs well with a specific niche.

LG will highlight refrigerators that are perfect for young professionals, starting families, and large, extended families. Each of the refrigerators that LG will showcase make a compelling case on how it’s the best refrigerator available for its category.

For example, for the fresh graduate young professionals, the single-door GR-Y33ISLZB gives a solid performance while being light on the pocket. LG’s top of the line refrigerator, the GR-X247CSAV InstaView is billed as the perfect choice for big families and large spaces. It has LG’s Instaview technology where you just knock on the fridge door and you’ll immediately see what’s inside. Aside from that, it also has the Door in Door with Inverter Linear Compressor for energy savings. A water and ice dispenser is also already built-in so you don’t need to hassle yourself with other machines.

LG will also highlight refrigerators that are ideal for startup businesses. Given how the pandemic forced individuals to adapt and pivot, home-based businesses enjoyed a boom during the start of community quarantine up until now. The GR-C33ISLZB is perfect for small startups while the GR-N222SQCN is best for those needing a bigger capacity. Both refrigerator units have wire shelves for easy stacking of items as well as LG’s smart inverter technology.

As it has become a tradition, LG will also be having a special giveaway for the South Korean brand’s Livestream viewers. One lucky winner will receive a brand new GR-N22SQCN refrigerator absolutely free. The details of the contest will be announced during the LazLive event so don’t forget to tune in for the giveaway mechanics. If you are in the market for a new refrigerator, a large selection of LG refrigerators will enjoy a special price during the event, just in time for the holidays.

Catch LG’s livestream at 12:00NN on LG’s Official Flagship Store in Lazada, Facebook, and Youtube page.

Clean and Worry Free with LG

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LG's 6-Color Smart Display provides real-time detection of ultra-fine dust and intuitively display the air condition using six colors.

With the ever-present threat and specter of the COVID-19 pandemic looming over our shoulder, the importance of cleanliness and health cannot be reiterated more. 

Given that a lot of COVID-19 carriers are asymptomatic, the only way that we can protect ourselves and our family is being proactive in being clean. No matter how different your lifestyle or work was before the pandemic, one has to adapt and take preventive measures to ensure you don’t catch any viruses.

One of the simplest adjustments you can make to keep your family clean and healthy is to have dedicated outside clothes and shoes. If you went to work or bought groceries, pack away your clothes and shoes and wash them as soon as possible so you don’t introduce pathogens, if any, inside your home.

LG Split Type Aircon with 2-in-1 purification system that can effectively sense harmful airborne particles and filter out small dust, germs and air pollution such as PM1.0.

LG's DualCool Air Conditioner with built-in WiFi connectivity and controls indoor air temperature anytime and from anywhere.

Another option to consider is to add modern lifestyle innovations that work tirelessly to keep a clean environment. LG’s compact air-conditioners, for example, are enhanced with a 2-in-1 purification system (air cooling and air filtration) that can effectively sense harmful airborne particles and filter out small dust, germs and air pollution such as PM1.0. LG’s artificial intelligence can be seen firsthand with the PM 1.0 Smart Sensor which provides real-time detection of ultra-fine dust and intuitively displays the actual air condition using six colors. 

LG air conditioners operate at low sound levels, thanks to LG’s unique skew fan and Dual Inverter Compressor™ which eliminate unnecessary noise and allow for smooth operation.

With families staying home all the time, LG’s air conditioners are also efficient, reliable workhorses that are energy saving and quiet at the same time. LG’s Dual Inverter Compressor™ solves improper, ineffective and noisy problems, resulting in an air conditioner that cools faster, lasts longer, and runs quieter. With the 10-year warranty on the compressor, users can enjoy the benefits of LG air conditioner for a longer period of time.

In these trying times, adaptability is key. With the help of technological innovations, you’re able to free up worry and focus on things you can control. By stepping up to the challenge of having a clean lifestyle, both literally and figuratively, one can significantly lessen the chances of getting sick.

About LG Electronics, Inc.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram.

Simplify your Life and Spend Less

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Some places have many affordable, economically vibrant metropolitan areas that offer great job prospects, low living costs, and a bevy of lifestyle options for people from all walks of life.

One of the best things with living in the Philippines is the relatively low cost of living. As compared to other countries, we get to enjoy a lot of necessities and even luxuries at a lower price. Sadly, however, electricity is not one of them. 

The Philippines currently has the 2nd highest electricity rate in the whole of Asia. Given this fact, it’s only natural to look for all opportunities one can have in saving and being energy and cost efficient. 

LG Electronics, global leader and technology innovator, has been at the forefront of designing with the consumer in mind. Nowadays, it isn’t enough for home appliances and electronics to be just state-of-the-art. 

It has to be at the same time, cleanly designed, simple, minimalist, multifunctional, and above everything, energy and cost efficient. 

LG’s advances in Inverter technology has always been about innovating towards one goal - less energy consumption, more savings for the end user. Through efficient design, consumers can live a lifestyle they’ve always dreamed of without having to worry about the electric bill every second. Each product has been designed in such a way that it goes above and beyond what’s expected.

The LG Smart Inverter Washing Machine, for example, is so energy efficient that it can use only 67wh (watt hours) of energy to do a cycle – less than what it takes to iron a shirt or 4 minutes of using a blow-dryer. For refrigerators, LG’s Inverter Linear Compressor keeps yourfood fresh longer by maintaining temperature fluctuation within ±0.5℃. This allows you to cook with fresh ingredients every day for yourfamily, and minimizes spoilage. With air-conditioners, staying cool is made more efficient with the LG DUAL Inverter Compressor which reduces energy use up to 50％. Given our tropical climate and humidity, your family can enjoy a cool breeze whenever they want while using less electricity.

LG is designed to make life better. Whether it’s energy and cost efficiency, connectivity across multiple devices, or even artificial intelligence, every facet of LG’s design is conceptualized with efficiency and simplicity, giving you and your family more time and more savings. 

Sharing the Good Life, LG donates over 1 million Pesos worth of Home Appliances to Shelter of Hope/Silungan ng Pag-Asa

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LG Philippines held the official turnover of 1 Million pesos worth of LG Home Appliances to Shelter of Hope / Silungan ng Pag-Asa, a temporary home of cancer-stricken kids from provinces.

LG Shares the Good Life with Shelter of Hope

The donations, which included a wide range of home appliances that will vastly improve the quality of life and enjoyment in the children's home, was recently formally turned over in a small gathering to celebrate the month of love, as well as World Cancer Day which fell on February 4th.

LG Managing Director Inkwun Heo, together with #TeamLG, gave the donations to Pastor Junie Antiñero of Shelter of Hope. 

"It is our prívilege to be partners with Shelter of Hope. The bravery and strength of these children is something we can all look up to. To be able to give them happiness, no matter how small, is a goal that we constantly work towards for." Mr. Heo said.

Pastor Junie gamely accepted LG's gift. 

"We are deeply grateful of LG's unwavering support for our cause. I, and more importantly the children, really appreciate it". 

After the donations were given away, the children from Shelter of Hope gave the audience a heartwarming treat with a moving performance.

Visit : https://youtu.be/bynVjp6ZyII

True to the holiday spirit and the lessons ingrained in the movie, "Klaus."  LG pledged to donate over 1 million Pesos worth of Home Appliances to Shelter of Hope/Silungan ng Pag-Asa, a temporary home of cancer-stricken kids from provinces.

This was during the holidays late last year, LG, together with Netflix, held an intimate launch event for their Christmas animated feature film Klaus. 

The donations came in part of the #ShareTheGoodLifewithLG campaign during the holidays, where as a way of giving back to the community, LG dedicated a portion of each sale of each product to go towards furnishing the home of Shelter of Hope.