Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.
Mr. Jun Lee, LG Philippines Product Director for Home Appliances
& Leo Estallo, President & CEO of One Rockford Enterprises
with the LG and One Rockford Teams
Redefining Laundry: Creating Meaningful Customer
Experiences Beyond Clean Clothes
Leo Estallo, President & CEO of One Rockford Enterprises
Leo observes a broader trend in
how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are
blending laundry with cafés, coworking spots, and even pet wash stations. It’s
no longer just a chore stop, it’s a full experience. Customers stay longer,
spend more, and actually enjoy being there.” While laundry may seem like a
straightforward utility, he believes the best businesses are those that create
meaningful customer interactions. “One of
the best parts of owning a laundry business is the little community that forms
over time. You start recognizing familiar faces, sharing stories while waiting
on spin cycles, even offering life tips over fabric softener choices. It’s
unexpectedly social, and we love being part of that.” This shows how Leo is
confident that great service comes from blending personal connections with
seamless operations.
Spin-Off Express Laundry, Carmona Branch
Technology also plays a critical
role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment
systems, remote monitoring, and machine usage analytics are all becoming the
norm. For future business owners, that means planning for smart operations from
day one.” The laundry business is evolving, and the market’s future is
something to watch closely. “Aside from
the move to bigger-capacity machines, which is all about handling bulk loads,
comforters, and even light commercial laundry, there’s a real push toward
premium services,” he notes. “One
standout is steam cleaning, especially for delicates like silk, wool, and even
designer pieces. It’s a smart pivot for shop owners looking to attract a more
discerning crowd. People want care, not just clean.”
Why Customer Satisfaction Starts with Reliable
Technology
For Leo, customer satisfaction
goes beyond product delivery—it involves anticipating needs and delivering
consistent after-sales support. “We’ve
been hearing a lot of great reviews from our customers about the LG machines we
offer and honestly, it’s always a great feeling. They love how easy the
machines are to use and how they just work—efficient, reliable, and always
delivering top-notch results.
LG Styler
“What really stands out for them is the smart features and how
energy-efficient the units are, which makes a big difference in their daily
operations.” He
further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support,
they know they can count on us. Quick responses, dependable service—that kind
of trust goes a long way, and it’s something we’re proud to keep building.”
Resilience in Action: Overcoming Challenges with
Quality Technology
Leo recalls one of the most
defining moments in his company’s journey: a super typhoon in 2020 that
severely affected a client’s laundry shop.
“It was back in 2020 when a super typhoon unleashed devastating floods,
submerging one of our valued customer's laundry shops under nearly 5 meters of
water,” he shares. “The aftermath
left their machines heavily damaged, and the fear of permanent shutdown
loomed.”
Rather than viewing the situation
as a loss, Leo and his team approached it as an opportunity to demonstrate the
strength of their customer support and the resilience of the LG Commercial
Washers. “But through expert assessment
and careful evaluation, we were able to recover, repair, and revive their
flooded machines, bringing them back to optimal working condition with only
minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new
equipment but also reinforced one undeniable truth—that LG machines are built
to endure. Quality that withstands even the toughest challenges.”
LG Commercial Washing Machines installed for business-ready performance
A strong foundation—built on
quality technology, responsive service, and genuine customer care—can weather
any storm. Leo ensures his business stays resilient and continues to deliver
top-notch customer satisfaction by making LG Commercial Laundry a key part of
his operations. “LG Commercial Washers
are a solid choice. I’ve seen firsthand how they boost efficiency, save on
utilities, and still deliver top-tier cleanliness.” His experience stands
as proof that with the right partner like LG, laundry businesses can stay
resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the
kind of investment that pays off long-term.”
Life’s Good in the Laundry Business: Empowering
Success through Trust
For those exploring opportunities
in the laundry industry, Estallo offers sound advice drawn from years of
experience in the field. “Don’t just sell
clean clothes, build trust,” he says. “Machines,
detergents, and services are a given, but what really keeps customers coming
back is consistency, reliability, and that personal touch.” He believes
that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality
equipment and training, but more importantly, know your market, listen to your
customers, and treat their laundry like it’s your own.” The laundry
business isn’t just about washers and dryers—it’s about being part of someone’s
daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”
Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners
Life’s Good reflects the deeper meaning that Leo finds in his everyday work.
Life’s Good when there’s purpose behind the grind, when resilience carries you
through challenges, and when the value you create isn’t just for today, but for
the long run.
“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I
get to build something meaningful—with people I trust, for clients I believe
in.” It’s a perspective shaped by experience: the quiet wins of seeing a
team member thrive, hearing a simple ‘thank you’ from a client, or watching a
new idea finally take off. While the journey isn’t always smooth, Leo finds
fuel even in the tough moments. “Life’s
Good’ means doing work that excites me, creating value, and still having time
to enjoy slow mornings with my coffee and family.” It’s a mindset that
guides One Rockford Enterprises “When you
genuinely care about people’s journey, growth becomes a natural outcome—and so
does lasting trust.”
Start your own success story with
LG Commercial Laundry Solutions today and take your business further with
advanced technology, efficiency, and seamless operations. Visit LG Commercial
Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to
learn more.
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