LG Brings AI-Powered Korean Home Innovation Closer to Filipino Households

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Korean culture has long shaped how Filipinos enjoy entertainment, food, beauty, and lifestyle. But beyond K-pop, K-dramas, and K-food, another side of Korean influence is becoming more relevant to everyday life at home: K-Tech.

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• LG Electronics highlighted K-Tech innovation through home solutions designed around Asian lifestyles and everyday household needs.
• The latest solutions include laundry, kitchen, built-in, commercial laundry, and AI-powered home technologies showcased at LG InnoFest 2026 APAC in Busan, Korea.
• LG’s K-Tech approach focuses on practical benefits for Asian homes, including space efficiency, fabric care, kitchen convenience, energy efficiency, and connected living.
• Key innovations include the WashTower™ lineup, AI DD™, TurboWash™ 3D, LG WashCombo™, Fit & Max, advanced Ice Solution, Camera Oven, and AI Home Hub, ThinQ ON™.
• Through these solutions, LG is showing how Korean technology can support smarter, more intuitive home living for households across Asia, including the Philippines.

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For LG Electronics (LG), K-Tech is not just about advanced appliances. It is about bringing Korean innovation into the daily rhythms of Asian households, including in the Philippines — helping people wash clothes more efficiently, prepare meals more conveniently, manage compact spaces better, and connect home experiences more intuitively.

This direction was highlighted through LG’s latest home solutions for the Asia-Pacific market, which include laundry, kitchen, built-in, commercial laundry, and AI-powered home technologies designed around Asian consumers’ lifestyles. The innovations were presented under the theme “Innovation, Forward Together” at LG InnoFest 2026 APAC, held in Busan, Korea, from April 7 to 10.

For Filipino households, where space, convenience, energy use, and practical functionality often shape home decisions, LG’s K-Tech approach offers a relatable view of what smarter home living can look like: technology that feels less complicated, more responsive, and more useful in everyday routines.

Jaesung Kim, Regional CEO, LG Electronics Asia Pacific, said, “Across Asia-Pacific, competition continues to evolve, but LG has been preparing for this moment by building stronger ecosystems, expanding into new categories, and broadening our product lineup to better serve the region’s diverse markets. We are seeing growth in key categories such as washing machines, refrigerators, and TVs across many countries, and we will continue to strengthen our competitiveness through technologies that respond to real consumer needs. As Korean culture gains stronger influence across the region, we also see an opportunity to share LG’s identity as a Korean brand with the advantage of K-Tech—bringing together innovation, design, and intelligence to create home solutions that are practical, relevant, and built for the way people live today.”

K-Tech for everyday clothing care

Laundry is one of the clearest examples of how K-Tech can support everyday home life. LG is expanding its WashTower™ lineup with a new 25-inch model tailored for Asian homes, alongside existing 24-inch and 27-inch versions. Designed for space efficiency and everyday convenience, the lineup reflects the varied housing environments found across Asia.

LG also introduced new top-load washer models powered by Artificial Intelligence Direct Drive™ (AI DD™), which optimizes wash motions based on fabric type and soil level. The lineup also features TurboWash™ 3D, which completes a full cycle in under 30 minutes, and an automatic dispenser that measures and dispenses detergent for each load, reducing the need for frequent refills.

For busy households, these technologies make laundry feel more intuitive — from caring for different fabrics to helping shorten wash time and reduce repeated manual steps.

LG also highlighted the LG WashCombo™, an all-in-one model that strengthens the company’s drying solutions through Inverter HeatPump™ technology. The feature supports stable and effective drying, while improved energy efficiency responds to Asian consumers’ strong focus on electricity costs.

For commercial use, LG also offers laundry solutions engineered for high-frequency, long-hour operation. The portfolio includes professional-grade features such as customizable wash programs, open API connectivity, and a service-friendly front-access design. LG will also introduce a new commercial washer-dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency.

K-Tech for smarter kitchens

In the kitchen, LG’s K-Tech approach focuses on making everyday cooking, storage, dish care, and entertaining more convenient for Asian homes. LG introduced refrigerator solutions designed for diverse lifestyles and housing conditions, including the new Fit & Max design with a Zero Clearance Hinge. This enables a seamless built-in appearance without wasted space against the wall while maximizing storage capacity in compact kitchens.

LG also highlighted its advanced Ice Solution, which addresses high ice consumption common among Asian consumers. The solution offers four ice options — Craft Ice™, Crushed, Cubed, and Mini Craft — suited for everyday use and entertaining.

For Filipino homes, these details matter in practical ways: making room for groceries in compact kitchens, preparing cold drinks for family gatherings, or keeping the kitchen ready for both weekday meals and weekend hosting.

Dish care also gets a smarter upgrade. LG’s latest dishwasher features an exclusive one-hour wash-and-dry cycle, while QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles. Dynamic Heat Dry+ enhances drying performance using a moisture-absorbing material to remove humidity and efficiently produce warm, dry air.

LG also introduced a tailored built-in kitchen collection for Southeast Asian markets, including ovens, cooktops, and hoods for both B2B and B2C segments. A key highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients, recommend an optimal cooking mode, and monitor surface color to check when dishes are ideally cooked.

Together, these kitchen solutions show how K-Tech can move beyond novelty and into usefulness — helping households save space, simplify cooking, and make everyday kitchen moments feel more manageable.

K-Tech for a more connected home

LG also continues to develop its AI Home vision, powered by the AI Home Hub, ThinQ ON™. Through this system, LG’s AI-enabled appliances and IoT devices are designed to connect and coordinate with one another, creating more intuitive and integrated home experiences.

This is where K-Tech becomes less about individual products and more about how the home works as a whole. Instead of separate appliances performing separate tasks, LG’s AI Home direction points to connected devices that can support daily routines with greater convenience.

ThinQ ON™ has already launched in its initial market and is scheduled for phased introduction across Asia, starting with Australia and Thailand. This reflects LG’s broader direction of making AI-powered home solutions more relevant to local lifestyles and household routines across the region.

As Korean culture continues to influence Filipino lifestyles, LG is showing that Korean innovation can also shape the way people live at home. From AI-powered laundry and smarter kitchens to connected home experiences, LG’s K-Tech approach offers a look at home solutions designed not only to impress, but to make everyday life work better.

Summer Wardrobe Ready: Refresh Your Clothes with LG Styler RX5

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LG Electronics Philippines introduces the LG Styler RX5 with Dual TrueSteam™, AutoFresh System™, Dynamic MovingHanger™ and LG ThinQ™ for advanced clothing care at home 

• LG introduces the Styler RX5 (SC5GMR80H) for advanced clothing care at home
• Dual TrueSteam™ helps refresh clothes and reduce wrinkles
• AutoFresh System™ enables automatic air circulation inside and outside the unit
• Dynamic MovingHanger™ adapts movement based on fabric type
• Built-in HandySteamer™ delivers high-pressure steam for quick wrinkle removal
• Dual Inverter HeatPump™ improves efficiency and simplifies drying
• EZ Fit PantsPress™ helps reduce wrinkles on pants
• Smart LCD Touch Display and LG ThinQ™ enable intuitive control and connectivity

LG Electronics Philippines introduces the LG Styler RX5 (SC5GMR80H), a clothing care solution designed to help users refresh garments at home between washes. Combining steam care, motion-based garment treatment and smart connectivity, the LG Styler RX5 supports everyday clothing care with features designed for convenience, efficiency and ease of use.

Steam Care for Everyday Garments

At the center of the LG Styler RX5 is Dual TrueSteam™, which helps refresh clothes and reduce wrinkles. This feature supports the care of lightly worn garments that need a quick refresh before being worn again.

To help maintain freshness, the AutoFresh System™ enables automatic air circulation both inside and outside the unit, even without opening the door. This can help air out clothes after wear and support more convenient wardrobe care throughout the day.

Adaptive Clothing Care

Different garments require different care, and the Dynamic MovingHanger™ adapts its movement based on the type and shape of the clothing inside. This allows the unit to support a wider range of fabric and garment care needs.

For quick preparation before heading out, the built-in HandySteamer™ delivers high-pressure steam to help smooth wrinkles efficiently.

The EZ Fit PantsPress™ is designed to help reduce wrinkles on pants while maintaining a more polished appearance, making it suitable for workwear and frequently used clothing.

Efficiency and Smart Convenience

The LG Styler RX5 is equipped with a Dual Inverter HeatPump™, which helps simplify drying while supporting efficient performance. A wide filter structure also helps manage dust within the unit, contributing to consistent operation over time.

For ease of use, the unit features a Smart LCD Touch Display for intuitive control. With LG ThinQ™, users can check status, manage settings and customize clothing care routines through compatible smart devices.

Why It Matters

Summer often brings more frequent outfit changes, lighter fabrics and greater exposure to heat and humidity. In these conditions, having a convenient way to refresh clothes between washes can help users manage their wardrobes more efficiently. With steam care, adaptive garment treatment and smart connectivity, the LG Styler RX5 is designed to support everyday clothing care during the season.

Changhee Doh, Product Director for Home Solutions, LG Electronics Philippines, said, “Summer often means more movement, more outfit changes, and more time spent outdoors. With the LG Styler RX5, we wanted to create a solution that helps make everyday clothing care feel simpler and more manageable, so users can focus on enjoying the season.”

With features designed for daily garment care, the LG Styler RX5 (SC5GMR80H) offers a practical way to help keep clothes refreshed, smooth and ready to wear throughout the summer months.

LG Electronics Continues to Lead the Global OLED TV Market, Marking 13 Years of Excellence

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For 13 consecutive years, LG Electronics (LG) has remained at the forefront of OLED innovation, shaping the premium TV category through long‑term leadership and consistent technological advancement. Building on our success in 2025, we are entering 2026 with new OLED technologies and viewing‑experience upgrades, ready to set the pace in an industry defined by rapid evolution.

LG Leads the Global OLED TV Market

According to market research firm Omdia, LG accounted for 49.7 percent of the global OLED TV market in 2025, with approximately 3.22 million units shipped. Global OLED TV shipments reached 6.47 million units during the same period, up 6.6 percent year over year, highlighting the continued shift toward high‑performance premium displays. As the OLED category continues to grow, we have maintained our leadership in the segment.

Europe once again emerged as a major OLED market in 2025. For the first time, OLED TV shipments in the region surpassed 3 million units, reflecting strong demand for premium home entertainment. In this key market, we led the category with around 1.59 million OLED TVs shipped, representing approximately 50.5 percent of all OLED TVs sold in the region.

Beyond Europe, our OLED leadership also extended across other major regions, including a 50.1 percent share of the OLED TV market in North America and 62.3 percent in Asia‑Oceania. Together, these results reflect the widespread confidence consumers place in our OLED technology and our ability to meet diverse preferences across markets.

Why Our Leadership in the Global OLED Market Matters

Our 2025 performance underscores how OLED has become a central part of the premium TV category. Consumers continue to choose OLED for its immersive picture quality, elegant form factors and consistent performance across varying home environments. As the category evolves, expectations around brightness, clarity and design continue to rise.

OLED Innovation Continues in 2026

Our 2025 results also provide a strong foundation for our 2026 OLED evo TV lineup, which introduces upgrades designed to improve performance in brighter spaces while delivering even greater visual precision.

Our new Hyper Radiant Color Technology enhances color accuracy and delivers up to 3.9 times brighter images than conventional OLEDs.1 This is powered by the new α (Alpha) 11 AI Processor Gen 3, with its enhanced NPU that enables the Dual AI Engine. By running noise‑reduction and texture‑preservation algorithms simultaneously, the Dual AI Engine helps produce clean, detailed images without the over‑sharpening or softness often associated with traditional processing.

We also achieved the industry‑first Reflection Free Premium certification from Intertek,2 further strengthening performance in glare‑free viewing. Together, these enhancements enable our 2026 OLED evo TVs to be among the best TVs for handling reflections, delivering clear and consistent picture quality even in bright, high‑glare living rooms. By tackling these real‑world lighting environments head‑on, we continue evolving OLED into a technology that performs beautifully in any home setting.

At LG, we continue expanding the possibilities of premium TV innovation in both design and picture quality. Our new Wallpaper OLED evo TV W6 is the latest example, achieving a nine-millimeter-range thin profile3 through meticulous component miniaturization and a complete redesign of its internal architecture – all without compromising structural integrity or visual performance. This breakthrough was recently recognized with an iF Design Award, underscoring how the Wallpaper TV blends refined aesthetics with advanced engineering.

By pairing bold form‑factor innovation with next‑generation picture performance, we remain committed to advancing OLED innovation and setting new standards for premium home entertainment.

LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

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Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG’s Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media representatives during the meet and greet with Dimples Romana

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

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Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

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Cool down and check out LG’s latest refrigerator lineup at the BHS Amphitheater, BGC

on Saturday March 22, featuring the Auto Ice Maker, fresh storage solutions,

and smart technology

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LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

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LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.” 

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

As LG enters its 12^th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Presents “Live Beyond” With Expanded Second-Generation LG SIGNATURE Lineup at CES 2025

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LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.

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Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup Delivers Enhanced User Experiences and Enriched, Connected Living

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The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer, and the LG SIGNATURE Washing Machine and Dryer pair.

Taste Beyond: Redefining the Kitchen

The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.

The refrigerator’s ThinQ™ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.

The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.

The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enables users to enjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.

The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash™ Pro and Dynamic Heat Dry™ technologies.

Live Beyond: Seamless Laundry Solutions

The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive™ (AI DD™) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.

The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.

“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”

Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).

***^* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed.  essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.