Showing posts with label LG Electronics. Show all posts
Showing posts with label LG Electronics. Show all posts

May 26, 2026

LG Electronics Launches 2026 QNED evo Mini LED TV Lineup, Headlined by Ultra-Large 115-Inch Model

SEOUL LG Electronics (LG) is rolling out its 2026 QNED evo Mini LED lineup, led by a new 115‑inch model. The new lineup combines ultra-large screen sizes with AI-based picture and sound technologies to support sports viewing, gaming and home entertainment on a larger scale.

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  • LG Electronics is launching its 2026 QNED evo Mini LED lineup, led by the new 115-inch and 100‑inch ultra‑large models, alongside the QNED70.
  • Dynamic QNED Color Pro, certified 100 percent color volume and Precision Dimming Ultra powered by the AI processor enhance picture quality on large screens.
  • AI Super Upscaling, Dynamic Tone Mapping Pro and AI Sound Pro support a stadium‑scale experience for sports and big‑action content.
  • VRR up to 165Hz and Motion Booster up to 330Hz offer smooth gameplay, while the LG Gaming Portal adds access to thousands of cloud gaming services and native web games.

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Richer Colors and Deeper Contrast for Immersive Viewing

This year, QNED’s picture quality is advanced by Dynamic QNED Color Pro and Precision Dimming Ultra.

Dynamic QNED Color Pro1 optimizes color mapping, helping maintain rich and accurate tones even in bright HDR scenes. Certified by Intertek for achieving 100 percent Color Volume,2 this wide color gamut coverage enables faithful color reproduction on bigger QNED evo screens, amplifying impact when watching bright sports scenes or gaming.

Powered by LG’s α (Alpha) 8 AI Processor Gen 3this year’s QNED evo delivers high-quality visuals on screens up to 115 inches with vivid brightness, color and detail across ultra-large displays. Leveraging 13 years of LG OLED leadership, the AI processor lends its OLED light control capability to QNED.

Enabled by this advanced processing, Precision Dimming Ultra4 orchestrates thousands of local dimming zones, precisely controlling light to reveal fine detail in dark scenes while keeping bright highlights crisp. It also delivers deeper blacks and cleaner highlights for stronger contrast, preserving depth even in shadow-heavy scenes on larger screens.

AI‑Driven Upscaling and Image Refinement for The Big Screen

The AI processor also powers a suite of intelligent enhancements designed to elevate the viewing experience. AI Super Upscaling5 analyzes on-screen objects with deep learning algorithms and refines texture, edges and fine details to produce more natural-looking 4K visuals that stay crisp on larger screens.

AI Picture Pro identifies and enhancing faces, bodies and other key elements to improve perceived depth and detail. Dynamic Tone Mapping Pro6 analyzes each frame to refine resolution, brightness and clarity. Complementing these picture enhancements, AI Sound Pro immerses viewers in virtual 11.1.2 channel surround sound, providing clearer spatial separation and a more immersive soundstage through the TV’s built-in speakers.

Stadium‑Scale Sports Viewing with Real‑Time Updates

With the webOS 26 smart TV platform, the 2026 LG QNED evo TVs help users keep up with live sports with a suite of versatile features, bringing a more connected and personalized way to enjoy sports matches.

Sports Portal provides a centralized hub with live content, scores, match schedules and league standings, letting sports lovers check key information without switching apps or inputs. Sports Alertallows users to receive notifications for selected teams and leagues, including score updates, match results and upcoming games.

Key stats such as match progress and game‑result predictions can be easily checked through an on‑screen AI Concierge card, helping users stay updated on multiple games at once.

Smooth, Responsive Gameplay for Big‑Screen Immersion

The latest QNED evo TVs also include gaming features designed for fluid motion and responsive gameplay.

Supporting variable refresh rate (VRR) up to 165Hz,8 AMD FreeSync™ Premium9 and Auto Low Latency Mode (ALLM), QNED TVs optimize motion clarity so that rapid in-game action stays sharp, highly responsive and free of lag. The new Motion Booster raises the refresh rate to an ultra-fast 330Hz10 on supported models, significantly reducing motion blur and delivering exceptional visual smoothness during fast-paced shooters and racing titles where split-second responses matter.

As an all‑in‑one platform for gamers, LG Gaming Portal11 provides access to thousands of cloud gaming services and native web games.

AI‑Driven Personalization, Secured by LG Shield

LG’s webOS 26 platform also adds AI-based personalization features to the 2026 QNED evo lineup. With Voice ID, the TV can recognize individual users to automatically load their personalized My Page home screen. AI Concierge provides context‑aware suggestions and quick access to helpful functions based on current viewing activity. With support from multi‑AI capabilities powered by Google Gemini and Microsoft Copilot, users can also ask questions, check information and search for related content while watching.

Securing this entire ecosystem is LG Shield, a CES 2026 Innovation Award-winning technology that utilizes advanced encryption to keep user data and personalized experiences safe.

2026 QNED Lineup with a Range of Mini LED Models

LG’s 2026 QNED evo lineup offers a range of Mini LED models from QNED90 through QNED80, providing screen sizes suited for different viewing preferences and environments. The flagship 115-inch QNED90 brings sports and gaming to the big screen with precise visuals powered by Mini LED technology, Dynamic QNED Color Pro and Precision Dimming Ultra. The 100-inch QNED85 provides an immersive home entertainment setup, allowing viewers to enjoy cinematic content at home with a theater-like experience. Additional QNED82, QNED8M, QNED80 models offer precision Mini LED clarity for everyday viewing, while the popular QNED70 Mini LED provides a compelling balance of size, performance and accessibility.

“The 115‑inch QNED TV reflects our commitment to creating shared, immersive viewing experiences,” said Park Hyoung‑sei, president of the LG Media Entertainment Solution Company. “With enhanced Mini LED technology, we are giving sports fans and gamers even more reason to embrace ultra‑large screens.”

LG’s 2026 QNED evo TV lineup will be available starting this month in Korea, the U.S. and European countries, with other markets to follow throughout the year.

 

May 22, 2026

LG Electronics Brings Korea’s Housewarming Culture to Southeast Asia

LG Brings K-Lifestyle Experience to Vietnam, Thailand and Indonesia to Discover
How Affectionate Intelligence Makes Everyday Life Better

SINGAPORE - LG Electronics (LG) today announced the launch of “Housewarming by LG,” a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers.

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·         LG Electronics is launching “Housewarming by LG,” a regional experiential campaign across Vietnam, Thailand and Indonesia that translates Korea’s trending housewarming lifestyle into an immersive consumer experience.

·         The campaign invites local consumers into curated lifestyle spaces designed to feel like real homes, where they can naturally discover LG home appliances through K-lifestyle touchpoints including running, K-Beauty, personal styling and everyday home routines.

·         Kicking off in Vietnam on May 19, Thailand on June 4 and Indonesia on June 23, the campaign carries the message “Life’s Good, Made Better by K-Tech” and highlights LG’s Affectionate Intelligence as a technology that understands and adapts to diverse ways of living.

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The campaign kicked off on May 19 at Another Saigon, a brand experience venue in Ho Chi Minh City, Vietnam, and will roll out sequentially across the region with launches in Thailand on June 4 and Indonesia on June 23, creating immersive lifestyle spaces where local consumers can discover LG home appliances in authentic, everyday living environments.

“Southeast Asia has one of the most vibrant K-culture-engaged consumer bases in the world,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “Housewarming by LG is our way of opening our doors to local consumers and showing how LG’s Affectionate Intelligence truly understands the way people live.”

Reinterpreting Korea’s Trending Lifestyle Into a Consumer Experience

Inspired by Korea’s housewarming culture, in which guests are welcomed into a home to experience how someone truly lives, “Housewarming by LG” transforms this vibrant K-lifestyle moment into an engaging consumer experience.

Rather than presenting products in a conventional showroom format, the campaign invites visitors to walk through curated residential spaces that reflect real lifestyles, allowing them to discover firsthand how LG appliances bring convenience, comfort and genuine value to everyday life.

Each venue is designed to feel like an actual home, from the entryway to the kitchen, living room and dressing room, offering visitors a natural and intuitive way to interact with LG’s full range of innovative home appliances.

In the kitchen, visitors can try making Korean-style drinks and recipes using LG’s refrigerator with ice and water dispenser, which dispenses Craft Ice, cubed ice and crushed ice. In the living room, an LG air conditioner and air purifier work together to keep indoor temperature, humidity and air quality comfortable, while the LG StanbyME 2 invites guests to experience home workouts and everyday relaxation. In the dressing room, the LG WashTower™ uses AI to analyze laundry weight, soil level and fabric type to deliver an optimized wash and dry cycle, while the LG Styler lets visitors experience effortless clothing care and personal styling.

Two Lifestyles, One Vision: Affectionate Intelligence

A defining feature of the campaign is its recognition that no single lifestyle fits everyone. To bring this to life, LG has partnered with K-pop artists MINHO (SHINee) and Shin Ye Eun, each serving as the face of a distinct, character-driven lifestyle space that reflects how different people live, rest and move through their days.

MINHO’s Space centers on an active, social lifestyle built around running and meaningful moments. Drawing on MINHO’s personal connection to an energetic, on-the-go lifestyle, the space naturally connects Korea’s growing running culture with LG products suited to active daily living.

Ye Eun’s Space reflects a more personal, aesthetics-driven lifestyle rooted in K-Wellness and quiet individuality. Anchored by Ye Eun’s own lifestyle sensibilities, the space resonates deeply with millennial and Gen Z generation consumers across Southeast Asia who are already engaged with K-culture.

Though distinct in character, both spaces are united by a single message: LG’s Affectionate Intelligence is designed to understand and adapt to the diverse rhythms of modern life, helping every individual live better, every day.

K-Lifestyle as a Cultural Bridge

“Housewarming by LG” is a campaign that meets consumers where they are. By building the experience around K-lifestyle sensibilities that Southeast Asian consumers already know and love, LG brings its technology to life in an emotionally resonant way that feels personal, intuitive and culturally relevant.

Anchoring this vision with cultural authenticity, LG collaborated with MACHO’s SACHUNKI, a creative partner with a proven track record in spatial storytelling rooted in K-culture. This collaboration ensures that the physical spaces carry genuine cultural credibility, translating K-lifestyle aesthetics into a cohesive and immersive brand experience.

Extending the Experience Online

LG will amplify the campaign beyond its physical venues by releasing behind-the-scenes and highlight footage captured at each pop-up location across LG’s YouTube channel and social media platforms. This digital extension ensures the “Housewarming by LG” experience reaches consumers who are unable to attend in person, broadening the campaign’s impact across the wider Southeast Asian region.


A Growing Commitment to Cultural Connection

This campaign builds on a growing commitment by LG to connect with global audiences through culturally meaningful experiences. Earlier this year, at LG InnoFest 2026 APAC, held in Busan and attended by business partners and media from more than 20 Asia-Pacific countries, LG drew widespread acclaim for an exhibition hall designed around spaces from popular K-dramas, demonstrating the powerful resonance of Korean cultural storytelling in communicating LG’s innovation story.


May 11, 2026

LG Brings AI-Powered Korean Home Innovation Closer to Filipino Households



Korean culture has long shaped how Filipinos enjoy entertainment, food, beauty, and lifestyle. But beyond K-pop, K-dramas, and K-food, another side of Korean influence is becoming more relevant to everyday life at home: K-Tech.

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  • LG Electronics highlighted K-Tech innovation through home solutions designed around Asian lifestyles and everyday household needs.
  • The latest solutions include laundry, kitchen, built-in, commercial laundry, and AI-powered home technologies showcased at LG InnoFest 2026 APAC in Busan, Korea.
  • LG’s K-Tech approach focuses on practical benefits for Asian homes, including space efficiency, fabric care, kitchen convenience, energy efficiency, and connected living.
  • Key innovations include the WashTower™ lineupAI DD™TurboWash™ 3DLG WashCombo™Fit & Maxadvanced Ice SolutionCamera Oven, and AI Home Hub, ThinQ ON™.
  • Through these solutions, LG is showing how Korean technology can support smarter, more intuitive home living for households across Asia, including the Philippines.
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For LG Electronics (LG), K-Tech is not just about advanced appliances. It is about bringing Korean innovation into the daily rhythms of Asian households, including in the Philippines — helping people wash clothes more efficiently, prepare meals more conveniently, manage compact spaces better, and connect home experiences more intuitively.

This direction was highlighted through LG’s latest home solutions for the Asia-Pacific market, which include laundry, kitchen, built-in, commercial laundry, and AI-powered home technologies designed around Asian consumers’ lifestyles. The innovations were presented under the theme “Innovation, Forward Together” at LG InnoFest 2026 APAC, held in Busan, Korea, from April 7 to 10.

For Filipino households, where space, convenience, energy use, and practical functionality often shape home decisions, LG’s K-Tech approach offers a relatable view of what smarter home living can look like: technology that feels less complicated, more responsive, and more useful in everyday routines.

Jaesung Kim, Regional CEO, LG Electronics Asia Pacific, said, “Across Asia-Pacific, competition continues to evolve, but LG has been preparing for this moment by building stronger ecosystems, expanding into new categories, and broadening our product lineup to better serve the region’s diverse markets. We are seeing growth in key categories such as washing machines, refrigerators, and TVs across many countries, and we will continue to strengthen our competitiveness through technologies that respond to real consumer needs. As Korean culture gains stronger influence across the region, we also see an opportunity to share LG’s identity as a Korean brand with the advantage of K-Tech—bringing together innovation, design, and intelligence to create home solutions that are practical, relevant, and built for the way people live today.”

K-Tech for everyday clothing care

Laundry is one of the clearest examples of how K-Tech can support everyday home life. LG is expanding its WashTower™ lineup with a new 25-inch model tailored for Asian homes, alongside existing 24-inch and 27-inch versions. Designed for space efficiency and everyday convenience, the lineup reflects the varied housing environments found across Asia.

LG also introduced new top-load washer models powered by Artificial Intelligence Direct Drive™ (AI DD™), which optimizes wash motions based on fabric type and soil level. The lineup also features TurboWash™ 3D, which completes a full cycle in under 30 minutes, and an automatic dispenser that measures and dispenses detergent for each load, reducing the need for frequent refills.

For busy households, these technologies make laundry feel more intuitive — from caring for different fabrics to helping shorten wash time and reduce repeated manual steps.

LG also highlighted the LG WashCombo™, an all-in-one model that strengthens the company’s drying solutions through Inverter HeatPump™ technology. The feature supports stable and effective drying, while improved energy efficiency responds to Asian consumers’ strong focus on electricity costs.

For commercial use, LG also offers laundry solutions engineered for high-frequency, long-hour operation. The portfolio includes professional-grade features such as customizable wash programs, open API connectivity, and a service-friendly front-access design. LG will also introduce a new commercial washer-dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency.

K-Tech for smarter kitchens


In the kitchen, LG’s K-Tech approach focuses on making everyday cooking, storage, dish care, and entertaining more convenient for Asian homes. LG introduced refrigerator solutions designed for diverse lifestyles and housing conditions, including the new Fit & Max design with a Zero Clearance Hinge. This enables a seamless built-in appearance without wasted space against the wall while maximizing storage capacity in compact kitchens.

LG also highlighted its advanced Ice Solution, which addresses high ice consumption common among Asian consumers. The solution offers four ice options — Craft Ice™, Crushed, Cubed, and Mini Craft — suited for everyday use and entertaining.

For Filipino homes, these details matter in practical ways: making room for groceries in compact kitchens, preparing cold drinks for family gatherings, or keeping the kitchen ready for both weekday meals and weekend hosting.

Dish care also gets a smarter upgrade. LG’s latest dishwasher features an exclusive one-hour wash-and-dry cycle, while QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles. Dynamic Heat Dry+ enhances drying performance using a moisture-absorbing material to remove humidity and efficiently produce warm, dry air.

LG also introduced a tailored built-in kitchen collection for Southeast Asian markets, including ovens, cooktops, and hoods for both B2B and B2C segments. A key highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients, recommend an optimal cooking mode, and monitor surface color to check when dishes are ideally cooked.

Together, these kitchen solutions show how K-Tech can move beyond novelty and into usefulness — helping households save space, simplify cooking, and make everyday kitchen moments feel more manageable.


K-Tech for a more connected home

LG also continues to develop its AI Home vision, powered by the AI Home Hub, ThinQ ON™. Through this system, LG’s AI-enabled appliances and IoT devices are designed to connect and coordinate with one another, creating more intuitive and integrated home experiences.

This is where K-Tech becomes less about individual products and more about how the home works as a whole. Instead of separate appliances performing separate tasks, LG’s AI Home direction points to connected devices that can support daily routines with greater convenience.

ThinQ ON™ has already launched in its initial market and is scheduled for phased introduction across Asia, starting with Australia and Thailand. This reflects LG’s broader direction of making AI-powered home solutions more relevant to local lifestyles and household routines across the region.

As Korean culture continues to influence Filipino lifestyles, LG is showing that Korean innovation can also shape the way people live at home. From AI-powered laundry and smarter kitchens to connected home experiences, LG’s K-Tech approach offers a look at home solutions designed not only to impress, but to make everyday life work better.



April 22, 2026

Summer Wardrobe Ready: Refresh Your Clothes with LG Styler RX5

 




LG Electronics Philippines introduces the LG Styler RX5 with Dual TrueSteam™, AutoFresh System™, Dynamic MovingHanger™ and LG ThinQ™ for advanced clothing care at home 

  • LG introduces the Styler RX5 (SC5GMR80H) for advanced clothing care at home
  • Dual TrueSteam™ helps refresh clothes and reduce wrinkles
  • AutoFresh System™ enables automatic air circulation inside and outside the unit
  • Dynamic MovingHanger™ adapts movement based on fabric type
  • Built-in HandySteamer™ delivers high-pressure steam for quick wrinkle removal
  • Dual Inverter HeatPump™ improves efficiency and simplifies drying
  • EZ Fit PantsPress™ helps reduce wrinkles on pants
  • Smart LCD Touch Display and LG ThinQ™ enable intuitive control and connectivity
LG Electronics Philippines introduces the LG Styler RX5 (SC5GMR80H), a clothing care solution designed to help users refresh garments at home between washes. Combining steam care, motion-based garment treatment and smart connectivity, the LG Styler RX5 supports everyday clothing care with features designed for convenience, efficiency and ease of use.

Steam Care for Everyday Garments

At the center of the LG Styler RX5 is Dual TrueSteam™, which helps refresh clothes and reduce wrinkles. This feature supports the care of lightly worn garments that need a quick refresh before being worn again.

To help maintain freshness, the AutoFresh System™ enables automatic air circulation both inside and outside the unit, even without opening the door. This can help air out clothes after wear and support more convenient wardrobe care throughout the day.

Adaptive Clothing Care

Different garments require different care, and the Dynamic MovingHanger™ adapts its movement based on the type and shape of the clothing inside. This allows the unit to support a wider range of fabric and garment care needs.

For quick preparation before heading out, the built-in HandySteamer™ delivers high-pressure steam to help smooth wrinkles efficiently.

The EZ Fit PantsPress™ is designed to help reduce wrinkles on pants while maintaining a more polished appearance, making it suitable for workwear and frequently used clothing.

Efficiency and Smart Convenience

The LG Styler RX5 is equipped with a Dual Inverter HeatPump™, which helps simplify drying while supporting efficient performance. A wide filter structure also helps manage dust within the unit, contributing to consistent operation over time.

For ease of use, the unit features a Smart LCD Touch Display for intuitive control. With LG ThinQ™, users can check status, manage settings and customize clothing care routines through compatible smart devices.


Why It Matters

Summer often brings more frequent outfit changes, lighter fabrics and greater exposure to heat and humidity. In these conditions, having a convenient way to refresh clothes between washes can help users manage their wardrobes more efficiently. With steam care, adaptive garment treatment and smart connectivity, the LG Styler RX5 is designed to support everyday clothing care during the season.

Changhee Doh, Product Director for Home Solutions, LG Electronics Philippines, said, “Summer often means more movement, more outfit changes, and more time spent outdoors. With the LG Styler RX5, we wanted to create a solution that helps make everyday clothing care feel simpler and more manageable, so users can focus on enjoying the season.”

With features designed for daily garment care, the LG Styler RX5 (SC5GMR80H) offers a practical way to help keep clothes refreshed, smooth and ready to wear throughout the summer months.





March 27, 2026

LG Electronics Continues to Lead the Global OLED TV Market, Marking 13 Years of Excellence



For 13 consecutive years, LG Electronics (LG) has remained at the forefront of OLED innovation, shaping the premium TV category through long‑term leadership and consistent technological advancement. Building on our success in 2025, we are entering 2026 with new OLED technologies and viewing‑experience upgrades, ready to set the pace in an industry defined by rapid evolution.

LG Leads the Global OLED TV Market

According to market research firm Omdia, LG accounted for 49.7 percent of the global OLED TV market in 2025, with approximately 3.22 million units shipped. Global OLED TV shipments reached 6.47 million units during the same period, up 6.6 percent year over year, highlighting the continued shift toward high‑performance premium displays. As the OLED category continues to grow, we have maintained our leadership in the segment.

Europe once again emerged as a major OLED market in 2025. For the first time, OLED TV shipments in the region surpassed 3 million units, reflecting strong demand for premium home entertainment. In this key market, we led the category with around 1.59 million OLED TVs shipped, representing approximately 50.5 percent of all OLED TVs sold in the region.

Beyond Europe, our OLED leadership also extended across other major regions, including a 50.1 percent share of the OLED TV market in North America and 62.3 percent in Asia‑Oceania. Together, these results reflect the widespread confidence consumers place in our OLED technology and our ability to meet diverse preferences across markets.

Why Our Leadership in the Global OLED Market Matters

Our 2025 performance underscores how OLED has become a central part of the premium TV category. Consumers continue to choose OLED for its immersive picture quality, elegant form factors and consistent performance across varying home environments. As the category evolves, expectations around brightness, clarity and design continue to rise.

OLED Innovation Continues in 2026

Our 2025 results also provide a strong foundation for our 2026 OLED evo TV lineup, which introduces upgrades designed to improve performance in brighter spaces while delivering even greater visual precision.

Our new Hyper Radiant Color Technology enhances color accuracy and delivers up to 3.9 times brighter images than conventional OLEDs.1 This is powered by the new α (Alpha) 11 AI Processor Gen 3, with its enhanced NPU that enables the Dual AI Engine. By running noise‑reduction and texture‑preservation algorithms simultaneously, the Dual AI Engine helps produce clean, detailed images without the over‑sharpening or softness often associated with traditional processing.

We also achieved the industry‑first Reflection Free Premium certification from Intertek,2 further strengthening performance in glare‑free viewing. Together, these enhancements enable our 2026 OLED evo TVs to be among the best TVs for handling reflections, delivering clear and consistent picture quality even in bright, high‑glare living rooms. By tackling these real‑world lighting environments head‑on, we continue evolving OLED into a technology that performs beautifully in any home setting.

At LG, we continue expanding the possibilities of premium TV innovation in both design and picture quality. Our new Wallpaper OLED evo TV W6 is the latest example, achieving a nine-millimeter-range thin profile3 through meticulous component miniaturization and a complete redesign of its internal architecture – all without compromising structural integrity or visual performance. This breakthrough was recently recognized with an iF Design Award, underscoring how the Wallpaper TV blends refined aesthetics with advanced engineering.

By pairing bold form‑factor innovation with next‑generation picture performance, we remain committed to advancing OLED innovation and setting new standards for premium home entertainment.

April 5, 2025

LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG’s Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.


Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media representatives during the meet and greet with Dimples Romana

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

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