LG Assists Cainta and Marikina with Free Laundry and Appliance Check-ups Following Typhoon Carina

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LG Electronics, a global leader in home appliances and electronics, recently provided much-needed relief to the communities of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, Rizal, from August 1 to 3, and Barangay Malanday in Marikina City, from August 9 to 11. The initiative offered residents severely affected by Typhoon Carina a three-day free laundry service and appliance check-up.

As part of LG's ongoing commitment to CSR and community service, LG established a mobile laundry station in the center of the barangays, providing essential aid to families still recovering from the typhoon's destructive impacts. LG set up 11 washer and dryer units, operating from 8 AM to 5 PM, to offer free laundry services, ensuring that the community had access to clean clothing when they needed it most.

LG Philippines Managing Director, Mr. Nakhyun Seong at the free laundry assistance activity

Residents of Barangay Anak Pawis 2, Cainta, Rizal avail of free laundry services from LG

The service camp provided assistance to a total of 131 families in Barangay Planters and 149 families in Barangay Anak Pawis 2, benefiting 280 families across both barangays. In Marikina, an additional 287 families from Barangay Malanday were served, bringing the total number of families supported by LG's initiative to 567.

LG Philippines Service Camp booth for free services to the families affected by the typhoon

The mobile laundry stations, equipped with state-of-the-art washing machines and dryers, provided residents with the convenience of having their clothes washed and dried for free. Alongside this, LG’s team of skilled technicians offered free service check-up, minor repairs, and even discounted prices for washer parts for home appliances, helping residents restore their homes to working order.

Residents of Barangay Planters, Cainta, Rizal avail of free laundry services from LG

Abenson and Smile Serve, their sales/service partner, also gave support for the LG Service Camp and extended help to the families affected by the typhoon. Abenson rolled out their CSR campaign Abenson Project Cares by donating laundry detergents and fabric conditioners along with foldable fans to the families who participated.

LG Philippines Managing Director, Mr. Nakhyun Seong emphasized the company’s dedication to aiding communities in times of need. “Through this initiative, we aimed to provide practical help and a sense of comfort to the residents of Cainta and Marikina. It’s our way of showing that LG is a partner in the journey to recovery and resilience.”

Residents from Brgy. Malanday, Marikina City line up for free laundry services from LG

LG Electronics remains committed to supporting communities in need and will continue to explore opportunities to extend its services and aid to other areas affected by natural disasters across the Philippines.

LG OLED TVs Illuminate Artistic Legacy at National Museum of Fine Arts - Celebrating 140 Years of Spoliarium: Juan Luna's Masterpiece and National Treasure

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LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts. The announcement was made during a special event held at the National Museum of Fine Arts, where Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed LG's pride in being part of significant celebrations aligned with the Philippines' rich cultural heritage.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

"At LG, supporting the arts and culture is an integral part of what we do," said Mr. Seong. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."

LG's commitment to the National Museum extends beyond this donation, as highlighted by Mr. Seong: 

"The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."

During the event, Director-General Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing cultural institutions for today's generation: 

"It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."

(From L-R) LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Managing Director Mr. Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.

Mr. Yongwoo Park, LG Product Director for Home Entertainment, provided insights into LG's latest advancements in home entertainment during the event. "It’s a privilege for our TVs to be an integral part of your lives," said Mr. Park. "Our Home Entertainment vision - 'Sync to You, Open to All' - is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."

(From L-R) Drew Arellano, Bianca Yao, LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park, Gretchen Ho, and Mikee Reyes

Angelica Dumlao, Product Manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience. "The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”

(From L-R) National Museum Deputy Director-General for Museums; Jorell M. Legaspi; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Sportscaster Mikee Reyes; Gamer Bianca Yao; Host Gretchen Ho; LG Philippines Managing Director Mr. Nakhyun Seong; LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Product Manager for TV Angelica Dumlao; TV Personality Drew Arellano

LG enthusiasts and avid users also shared their experiences with LG OLED AI TVs. TV host and cinephile Gretchen Ho expressed her admiration for the LG OLED AI B4: "As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”

Ms. Gretchen Ho with the LG OLED AI B4

Drew Arellano, a devoted family man and renowned TV personality, offered heartfelt insights into LG OLED AI TVs, reflecting on their transformative impact on his family's entertainment. "For me, as a family man, LG OLED AI TVs are more than just cutting-edge technology; they're a gateway to unforgettable moments shared with loved ones. Drew marveled at LG's technology, expressing admiration for features like Al Picture Pro, which imbues every frame with authentic realism. With Al Sound Pro, every detail of the soundscape resonates with lifelike clarity, creating an immersive audio experience. OLED G4, powered by the new Alpha11 AI Processor, provides you with the ultimate home theater viewing experience. Combined with Brightness Booster Max, peak highlights reach a new high, which is 150% brighter than conventional OLEDs.”

Mr. Drew Arellano with the LG OLED AI G4

Bianca Yao, aka Biancake, an avid gamer, shared her enthusiasm for LG OLED AI TVs, particularly the LG OLED AI C4, which she described as a game-changer for gaming enthusiasts. "For us gamers, OLED is the number one TV in gaming. The LG OLED AI C4’s gaming capabilities really set it apart. The low input lag and fast response time ensure a seamless gaming experience, making it a favorite among gamers like myself. It gives me next-level gaming experience with ultimate speed, and real-time response for an easy way to win”. Bianca underscored the advanced features of LG OLED evo AI G4 and C4, noting their support for 4K 144Hz and NVIDIA G-SYNC, which elevate the gaming experience to new heights.

Ms. Bianca Yao, aka Biancake, with the LG OLED AI C4

Sportscaster Mikee Reyes highlighted the LG QNED AI TV's exceptional features, stating, "My next-level screen delivers vibrant colors and detailed picture quality from any angle." He mentioned how the TV's vibrant colors and detailed picture quality enhance the viewing experience, especially for sports enthusiasts like himself. With its enhanced contrast and brightness, comparing it to a thrilling game day experience at home. He also appreciated the convenience of the Sports Alert feature and its Quantum Dot and NanoCell technologies for delivering rich colors and advanced motion handling, ensuring clearer and smoother viewing of fast-paced sports. Lastly, he lauded the TV's sleek design, noting its slim profile and compatibility with ultra-big screens, such as the new 98” QNED, which offers an expansive viewing experience ideal for a home theater setup.

Mr. Mikee Reyes with the LG QNED AI

In closing, Ms. Mayan Salapantan, LG Philippines Head of Corporate Marketing, emphasized LG's commitment to integrating advanced technology with timeless art to enhance cultural experiences. She expressed pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and brand mission of creating a better life for all through smart life solutions.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED AI products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. 

For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

LG’s 2024 soundbars deliver complete at home entertainment with rich audio

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With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

LG S95TR Soundbar

The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen's level.

A dedicated bracket for the S70TY model^* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG's premium soundbar products, ensuring our customers enjoy the very best with further enhanced  surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

 

^* This dedicated bracket for the S70TY model is available for separate purchase.

LG's Inverter Direct Drive motor reaches milestone with 100 million units produced

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A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence

LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”

Save Space Without Compromise with LG's Newest Line of Window Type Air Conditioners

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When it comes to home appliances, space is the name of the game. Space, or lack thereof, is one of the most important factors to consider when moving or fitting out a home, whether for form or function. It’s crucial that with whatever appliance you bring, it’s able to maximize every square inch it occupies.

Recognizing the premium for space, LG introduces a new line of window type air conditioners that’s more compact than ever but without sacrificing an ounce of cooling technology. The new line comes in three levels of cooling capacity - 0.8 HP, 1.0 HP, and 1.3 HP. All three versions share the same compact size with all of LG’s innovative technology.

The new line of air conditioners boast of LG’s storied inverter technology. With the LG DUAL Inverter Compressor, the air conditioners provide up to 70% more energy savings. Even with its small size, it still provides maximum cooling. These inverter window air conditioners provide exceptional cooling power that will keep you and your family cool, comfortable, and in control any day of the week.

With small spaces, noise is also magnified. This new line of air conditioners operate at sound levels as low as 44dB (when in low mode), eliminating unnecessary noise for smooth operation that you'll barely notice. It also offers Sleep Mode, which keeps operating noise to a minimum and turns the air conditioner off after a set time. The timer can be set from 1 to 12 hours. For the timer, you can set it up to 24 hours of operation, so that your air conditioner turns off when you plan it. Another game changing feature this line offers is the Clean Filter Indicator, which automatically notifies you whenever the filter needs cleaning. Say goodbye to guesswork!

The design and interface is intuitive and user-friendly. Operate it with the LED display and simple selection control panel, up/down temperature adjustments, and fan speed selection, using the full-featured remote without leaving your bed, workspace, or couch.

The air conditioners also offer versatile options and features for control. With the ThinQ™ app, you can start or stop your LG air conditioner, change the mode, or set the temperature, no matter where you are.

It also offers an Auto Clean Function. If the power cuts off, your unit resumes its previous operation shortly after the power is restored. It also has an Auto Evaporating System, where after turning off the air conditioner, the drying function automatically runs for 10 minutes. Say goodbye to smelly humidity.

Take command of your space today with LG’s space saving window type air conditioners. For more information, visit https://www.lg.com/ph/air-conditioners.

LG Showcases Seamless Smart Home Experience With Home Connectivity Alliance at CES 2023

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LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. 

Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Inside HCA’s booth at CES, LG will be exhibiting its latest smart home appliances – including the refrigerator with MoodUP, WashTower laundry solution, ARTCOOL Gallery air conditioner and PuriCare AeroTower – together with those from other alliance members. Visitors will be able to see the realization of HCA’s “Any app to any device” vision, which presents users with the ability to manage each brand’s products via each brand’s smart control app, such as LG’s intuitive ThinQ app. This new level of interoperability is currently supported by HCA member companies including LG.

Utilizing existing industry standards to define Cloud-to-Cloud (C2C) interoperability guidelines, the new HCA Specification 1.0 has been established to ensure that home appliances, TVs and HVAC systems can interoperate seamlessly with one another, irrespective of brand. In addition to newly-launched models, consumers can continue using the smart home appliances and HVAC solutions that they already own and are covered by HCA Specification 1.0, without having to install any major firmware updates.

Furthermore, HCA Specification 1.0 will help member companies to make the smart home more sustainable in the future, leveraging data collected from across alliance members’ appliances to gain usage insight and improve energy management.

“As a member of HCA, LG is contributing to the realization of a safe, secure and interoperable connected home ecosystem,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through collaboration and open innovation, we will continue to provide consumers with solutions for a smarter, more convenient way of living.”

Visitors to HCA’s booth (#52739, Smart Home Hall, The Venetian Expo) at CES 2023 from January 5-8 in Las Vegas can experience the interoperability of HCA member companies’ latest smart home solutions.

LG Announces the Winners of the LG Ambassador Challenge

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Over the past few months, LG Philippines has been collecting entries for the first-ever local iteration of the LG Ambassador Challenge. The initiative, which was started with Korea Friends of Hope International, is a first in the Philippines and affirms LG’s commitment to help deliver sustainable growth to local communities in the country. After reviewing all the entries, LG selected ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

Bahay Aruga, which was founded in 2014, is a free halfway house for Pediatric Cancer patients of Philippine General Hospital (PGH). Most of the children need to be in PGH every week because of their long-term treatment, but the predicament they are facing is that they don't have a place to stay here in Manila. Hence, the halfway house was born. There are many cases that patients and parents slept on the sidewalk of the hospital to wait for the patients' next check-up and treatment. Sadly, many of them abandoned their treatment because of financial hardship. This is how the Bahay Aruga came into life. As endorsed by the Oncology department of PGH, patients with their parents or carer are fully accommodated at Bahay Aruga for free. These patients are given utmost consideration to make their stay comfortable, as cancer treatments can often be difficult and at times mind-boggling in terms of mentally, emotionally, financially, and otherwise. Recently, the matriarch of Bahay Aruga and who conceptualized the halfway house, Marietta Bonilla, passed away due to COVID-19. During these uncertainties, a family member made an assurance to its residents that Bahay Aruga will remain operating. The distance to PGH however, is still quite far and with Manila traffic and medical emergencies, every minute counts. The Ride for Hope project’s aim is to procure a new ambulance for the kids who need immediate medical response. Receiving the grant is Mr. Josefino B. Bonilla, Board of Director of Bahay Aruga ‘The daily battle of patients and carers are endless, but choosing Ride For Hope project, and with the new ambulance that we will be able to use, life will be more convenient and better for the pediatric cancer patients. Thank you, LG and KFHI for this program’.

(L-R) Taeho Lee - KFHI Country Manager, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

Red Charity Gala (RCG) was started in 2009 by chairpersons Tessa Valdes and Kaye Tinga whose objectives have been to raise funds for numerous beneficiaries thru the celebration of Philippine fashion. In the last 11 years, they were able to raise over 30 million that have been distributed to Philippine Red Cross, Gifts & Graces, and Assumption HS 81 Foundation, among others. These funds have been used for relief efforts and community building in several provinces across the country. With the onset of the covid pandemic in 2020, thier mission was put on hold as we wait for better days to come. Jordan Valdes has been very much present in the RCG events and witnessed the generosity of its organizers, guests, and donors; making RCG the most awaited fashion charity event over the last decade. She was living in Siargao for six months when Typhoon Odette hit the province in December 2021. Having seen the destruction that was made to her second home, it became apparent that her kind-heartedness, generosity, and her exposure with RCG made her equipped to launch her own fundraising for those whose lives were in shambles after the typhoon. She initially asked for donations from her family and friends from Manila and all over to world to provide food & supplies for the typhoon victims. She was able to see firsthand how the houses were all destroyed. There was so little help coming in to help rebuild these people’s houses and lives. Two months after the storm, Jordan saw that there is still a lot to do for Siargao. In February, she went back to Manila in the hopes that she can raise more funds to help the communities in Siargao. Thus, the RCG Roof for Siargao project was born. As RCG evolves, they go back to the core of bringing people together: it is about giving hope, sharing our blessings, and empowering people to rebuild their lives. Ms. Kaye Tinga, co-founder of RCG was grateful to LG when she attended the awarding "The opportunity for Jordan Valdes to be chosen as an LG Ambassador can inspire young people to take the initiative to help improve other people’s lives. We thank LG for giving us Red Charity Gala, a unique opportunity to make a difference".

LG Philippines Managing Director Sungjae Kim shares his excitement about the two winners of the pioneer program “The LG Ambassador Program is the first in the Philippines and a part of LG’s commitment to help Filipinos through social contribution activities that deliver sustainable growth to local communities. We, together with Korea Friends of Hope International, would want to become arbiters of change and to help communities blossom. These two programs, Ride for Hope and Roof Siargao, are both in line with our brand values under an overarching vision that sees to achieve a better life for all. We stand behind their vision and we want to see more of what they can accomplish with this win”.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

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About LG Electronics Inc.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

Pure Air Everywhere with LG PuriCare™ Wearable Air Purifier and new line of Air Conditioners

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LG Brings UVnano Technology to the Philippines

L-R: LGEPH Senior Product Manager Mr. Mayer Mendoza, LGEPH Brand Ambassador James Deakin, and LGEPH Product Manager Mr. Jave Enriquez

LG Philippines has finally launched one of their most eagerly awaited Air Solutions products in the country. In a recent installment of the South Korean technology giant’s popular Livestream event, long-time LG Brand Ambassador James Deakin hosted the launch that was simulcast through Lazada and Facebook.

The self-purifying mask, which was introduced and went viral a year ago, is one of the most coveted techwear pieces worldwide. The PuriCare™ Wearable Air Purifier, together with its case, is offered alongside LG’s line of air conditioners which also feature UVnano technology.

LGEPH Product Manager Mr. Jave Enriquez

UVnano is LG’s newest innovation that revolutionizes personal protection. This technology uses ultraviolet light to eliminate up to 99.9% of bacteria. The PuriCare™ Wearable Air Purifier’s charging case uses UVnano to clean the mask while it's charging, while the new air conditioners use ultraviolet light to sterilize the fan to prevent 99.99% of germs from adhering to its surface. This process makes the air blown through the unit that much purer, safer, and fresher.

The LG PuriCare™ Wearable Air Purifier is your personal all-in solution for clean air. It provides thorough air protection with HEPA filters that filter out 99% of harmful particles for clean, fresh air. It has a Safety Certificate from the Korean Institute of Public Safety (KIPS), while virus removal, bacteria filtration, and pollen allergen removal performance was verified through an internal test conducted under the observation of TUV Rheinland Korea.

The wearable air purifier has also been certified by the Korean Asthma Allergy Foundation (KAF) for the effective removal of allergens, and the National Radio Research Agency (EMF) for electromagnetic compatibility. The Respiratory Sensor detects the cycle and volume of the wearer’s breathing, whereas DUAL Inverter Fans adjust the dual three-speed fans accordingly. Its seamless, organic design fits and seals to your face to minimize air leakage around the nose and chin, comfortable for everyday wear while minimizing air leakage. The material is made of medical-grade silicone. The design also makes it possible to wear the unit comfortably for hours on end.

A separate charging case is also available. It can remove up to 99.99% of bacteria in 30 minutes using UVnano technology, including Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, Staphylococcus epidermidis and Staphylococcus aureus. It also supports the use of the LG ThinQ app. With your smartphone, you can check usage history and the status of UVnano mode, Drying mode, and filter life with LG ThinQ. The LG PuriCare™ Wearable Air Purifier, together with its charging case, is the best way to be assured of clean air while on the go.

LGEPH Senior Product Manager Mr. Mayer Mendoza

When you’re just staying at home, however, your best option for clean, pure air is LG’s new air conditioners that utilize the new Aircare Complete system, which is a multi-step filtration process with UVnano to reduce allergens and harmful bacteria to ensure the cleanliness of the air you breathe together with your family and loved ones. The first step of the process is the Safe Plus Pre-Filter, which traps big dust particles and removes 99.9% bacteria from the start. 

LGEPH Brand Ambassador James Deakin

 

LGEPH Brand Ambassador LA Tenorio

Next is the Ultra-Fine Dust (HAF) filter that collects Particulate Matter (PM) 1.0 ultra-fine dust that is combined with (-) ion from Ion diffuser. After that is the Allergy Filter that reduces allergens with a filter for healthier air followed by the UVnano technology to keep your fan 99.99% bacteria-free for a cleaner breeze. The end result is clean, pure air in your home all day every day.

Another upcoming product to look out for is the LG PuriCare™ 360. A lot of air purifiers are available in the market right now but what makes LG’s special is because it is tested and certified by the British Allergy Foundation (BAF), Korea Air Cleaning Association (CA), and Korea Asthma & Allergy Association (KAF). PuriCare™ air purifiers remove over 90% of airborne allergens. It has a unique purification method that promotes 360 degrees of clean air delivery, including areas low to the ground where infants and toddlers can reap the rewards. It has an exceptional multi-filter system that captures six different types of particles to deliver purer, cleaner air. True HEPA Filter traps 99.7% of particles as small as 0.3 microns while a deodorization filter removes living odor, smog, and airborne chemicals. It has a unique PM 1.0 sensor that detects contaminants in the air one micron or smaller in diameter. More importantly, for families with newborns, the LG PuriCare™ 360° Air Purifier operates at whisper-quiet sound levels as low as 25dB.

LG’s new air conditioners utilize the new Aircare Complete system; the first step of this multi-step filtration process is the Safe Plus Pre-Filter, which traps big dust particles and remove 99.9% bacteria from the start.

 

LG DUALCOOL air conditioner with UVnano

 The LG PuriCare™ Wearable Air Purifier’s retail price is P8,699 and the UVnano charging case is at P6,999; and the LG new line of Air Conditioners price starts at P53,999. Both are now available on Lazada, Shopee, and other authorized dealers nationwide.

 

LG PuriCare™ Wearable Air Purifier

About LG Electronics Inc.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Store in Lazada.

About LG Electronics Air Solution Business Unit

LG Electronics’ Air Solution Business Unit is a global leader in HVAC and energy solutions with a comprehensive portfolio of proven expertise and performance. Launching Korea’s first residential air conditioner in 1968, LG has paved the way for total HVAC solutions over the last five decades through strategic utilization of advanced technologies. With a well-established production base and industry-leading capacity, the company provides effective HVAC solutions for both the commercial and residential sectors. Its wide range of cutting-edge systems for heating, ventilation and air conditioning truly represent LG’s initiative in offering the most optimized solutions for a variety of uses. Pursuant to its mission of “Innovation for a Better Life,” the company offers solutions boasting high energy efficiency and reliability based on its state-of-the-art knowhow and technologies to ensure the most optimal environment for users.

For more information about LG Air Solutions PH, like and follow @LGAirSolutionsPH on Facebook.