Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

Tweet

Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

-------------------------------------------------------

Cool down and check out LG’s latest refrigerator lineup at the BHS Amphitheater, BGC

on Saturday March 22, featuring the Auto Ice Maker, fresh storage solutions,

and smart technology

-------------------------------------------------------

LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

Tweet

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.” 

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

As LG enters its 12^th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Presents “Live Beyond” With Expanded Second-Generation LG SIGNATURE Lineup at CES 2025

Tweet

LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.

---------------------------------------------------------------------

Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup Delivers Enhanced User Experiences and Enriched, Connected Living

---------------------------------------------------------------------

The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer, and the LG SIGNATURE Washing Machine and Dryer pair.

Taste Beyond: Redefining the Kitchen

The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.

The refrigerator’s ThinQ™ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.

The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.

The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enables users to enjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.

The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash™ Pro and Dynamic Heat Dry™ technologies.

Live Beyond: Seamless Laundry Solutions

The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive™ (AI DD™) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.

The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.

“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”

Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).

***^* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed.  essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.

Leading the Way in AI Laundry Solutions Since 2019: LG WashTowers Designed for Smarter Living

Tweet

AI-driven laundry care with award-winning design, proven reliability and a record-setting patent portfolio set LG apart

For over five years, LG Electronics has been at the forefront of laundry technology with its AI Direct Drive™ (AI DD™), a revolutionary innovation that combines intelligent care with advanced fabric protection. Long before others introduced similar technologies, LG was already delivering AI-powered laundry solutions that set the standard for the industry.

LG is taking its innovation to new heights, offering consumers even more advanced, personalized laundry solutions that showcase its leadership in the market.

A Proven Track Record of Firsts and Excellence

LG has consistently led the way in innovation, becoming the first to produce AI DD™, a revolutionary innovation that uses deep learning to optimize wash patterns. Using deep learning, AI DD™ automatically detects laundry weight and fabric softness to optimize wash patterns for each load, ensuring the best care for every garment. Going beyond just fabric labels, LG’s AI DD™ evaluates garment quality to provide personalized care and protect clothing, setting a new standard in laundry technology.

Durability Backed by Unrivaled Recognition and Patents

LG’s commitment to durability is validated by independent recognition, such as its 5-star reliability rating from US Consumer Reports, a score that sets it apart from others in the industry. Few can match LG’s performance in this area, highlighting the brand’s dedication to creating appliances that stand the test of time and provide long-lasting peace of mind for users.

Adding to its dominance, LG began with AI DD™ technology having 660 motor-related patents since its launch in 2019 which has only steadily grown in number since then, highlighting its commitment to innovation and performance in laundry technology. This unmatched portfolio of innovations not only positions LG as the leader in cutting-edge motor technology but also reflects its relentless pursuit of smarter, more efficient solutions—ensuring consumers benefit from industry-first technologies and the most advanced laundry care available today.

Smart, Sleek, and Efficient: 

Experience the Future of Laundry with LG’s WashTowers

Both models feature LG’s AI DD™ technology, which uses deep learning to automatically detect laundry weight and fabric softness for a customized wash that ensures optimal care for every load. The innovative Prepare to Dry feature pre-heats the dryer as the wash cycle nears its end, streamlining the laundry process and saving you time. Additionally, Smart Pairing automatically syncs the washer and dryer settings, so your laundry is dried with the ideal cycle for each load. These advanced features, combined with LG’s commitment to performance and convenience, continue to set the bar for what laundry appliances can achieve.

21/17KG WashTower™ All-In-One Stacked Washer Dryer 

With an impressive 21KG washer and 17KG dryer capacity, the WT2117 WashTower™ is designed for maximum efficiency and convenience. making it the ideal choice for large families or heavy-duty laundry needs. Built for durability, it features LG ThinQ™ integration allowing users to control and monitor cycles effortlessly. 

14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer 

Part of the Objet Collection, the WT1410 WashTower™ combines elegant design with high performance. Its 14KG washer and 10KG dryer capacity fits into a sleek, space-saving unit, ideal for modern homes that demand both functionality and style.

As other competitors work to catch up, LG remains the trusted name in AI-powered laundry care, consistently innovating for a better life at home. 

For more information about LG’s WashTower lineup and other advanced laundry solutions, visit https://www.lg.com/ph/washer-dryers/.

LG Assists Cainta and Marikina with Free Laundry and Appliance Check-ups Following Typhoon Carina

Tweet

LG Electronics, a global leader in home appliances and electronics, recently provided much-needed relief to the communities of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, Rizal, from August 1 to 3, and Barangay Malanday in Marikina City, from August 9 to 11. The initiative offered residents severely affected by Typhoon Carina a three-day free laundry service and appliance check-up.

As part of LG's ongoing commitment to CSR and community service, LG established a mobile laundry station in the center of the barangays, providing essential aid to families still recovering from the typhoon's destructive impacts. LG set up 11 washer and dryer units, operating from 8 AM to 5 PM, to offer free laundry services, ensuring that the community had access to clean clothing when they needed it most.

LG Philippines Managing Director, Mr. Nakhyun Seong at the free laundry assistance activity

Residents of Barangay Anak Pawis 2, Cainta, Rizal avail of free laundry services from LG

The service camp provided assistance to a total of 131 families in Barangay Planters and 149 families in Barangay Anak Pawis 2, benefiting 280 families across both barangays. In Marikina, an additional 287 families from Barangay Malanday were served, bringing the total number of families supported by LG's initiative to 567.

LG Philippines Service Camp booth for free services to the families affected by the typhoon

The mobile laundry stations, equipped with state-of-the-art washing machines and dryers, provided residents with the convenience of having their clothes washed and dried for free. Alongside this, LG’s team of skilled technicians offered free service check-up, minor repairs, and even discounted prices for washer parts for home appliances, helping residents restore their homes to working order.

Residents of Barangay Planters, Cainta, Rizal avail of free laundry services from LG

Abenson and Smile Serve, their sales/service partner, also gave support for the LG Service Camp and extended help to the families affected by the typhoon. Abenson rolled out their CSR campaign Abenson Project Cares by donating laundry detergents and fabric conditioners along with foldable fans to the families who participated.

LG Philippines Managing Director, Mr. Nakhyun Seong emphasized the company’s dedication to aiding communities in times of need. “Through this initiative, we aimed to provide practical help and a sense of comfort to the residents of Cainta and Marikina. It’s our way of showing that LG is a partner in the journey to recovery and resilience.”

Residents from Brgy. Malanday, Marikina City line up for free laundry services from LG

LG Electronics remains committed to supporting communities in need and will continue to explore opportunities to extend its services and aid to other areas affected by natural disasters across the Philippines.

LG OLED TVs Illuminate Artistic Legacy at National Museum of Fine Arts - Celebrating 140 Years of Spoliarium: Juan Luna's Masterpiece and National Treasure

Tweet

LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts. The announcement was made during a special event held at the National Museum of Fine Arts, where Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed LG's pride in being part of significant celebrations aligned with the Philippines' rich cultural heritage.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

"At LG, supporting the arts and culture is an integral part of what we do," said Mr. Seong. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."

LG's commitment to the National Museum extends beyond this donation, as highlighted by Mr. Seong: 

"The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."

During the event, Director-General Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing cultural institutions for today's generation: 

"It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."

(From L-R) LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Managing Director Mr. Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.

Mr. Yongwoo Park, LG Product Director for Home Entertainment, provided insights into LG's latest advancements in home entertainment during the event. "It’s a privilege for our TVs to be an integral part of your lives," said Mr. Park. "Our Home Entertainment vision - 'Sync to You, Open to All' - is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."

(From L-R) Drew Arellano, Bianca Yao, LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park, Gretchen Ho, and Mikee Reyes

Angelica Dumlao, Product Manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience. "The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”

(From L-R) National Museum Deputy Director-General for Museums; Jorell M. Legaspi; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Sportscaster Mikee Reyes; Gamer Bianca Yao; Host Gretchen Ho; LG Philippines Managing Director Mr. Nakhyun Seong; LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Product Manager for TV Angelica Dumlao; TV Personality Drew Arellano

LG enthusiasts and avid users also shared their experiences with LG OLED AI TVs. TV host and cinephile Gretchen Ho expressed her admiration for the LG OLED AI B4: "As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”

Ms. Gretchen Ho with the LG OLED AI B4

Drew Arellano, a devoted family man and renowned TV personality, offered heartfelt insights into LG OLED AI TVs, reflecting on their transformative impact on his family's entertainment. "For me, as a family man, LG OLED AI TVs are more than just cutting-edge technology; they're a gateway to unforgettable moments shared with loved ones. Drew marveled at LG's technology, expressing admiration for features like Al Picture Pro, which imbues every frame with authentic realism. With Al Sound Pro, every detail of the soundscape resonates with lifelike clarity, creating an immersive audio experience. OLED G4, powered by the new Alpha11 AI Processor, provides you with the ultimate home theater viewing experience. Combined with Brightness Booster Max, peak highlights reach a new high, which is 150% brighter than conventional OLEDs.”

Mr. Drew Arellano with the LG OLED AI G4

Bianca Yao, aka Biancake, an avid gamer, shared her enthusiasm for LG OLED AI TVs, particularly the LG OLED AI C4, which she described as a game-changer for gaming enthusiasts. "For us gamers, OLED is the number one TV in gaming. The LG OLED AI C4’s gaming capabilities really set it apart. The low input lag and fast response time ensure a seamless gaming experience, making it a favorite among gamers like myself. It gives me next-level gaming experience with ultimate speed, and real-time response for an easy way to win”. Bianca underscored the advanced features of LG OLED evo AI G4 and C4, noting their support for 4K 144Hz and NVIDIA G-SYNC, which elevate the gaming experience to new heights.

Ms. Bianca Yao, aka Biancake, with the LG OLED AI C4

Sportscaster Mikee Reyes highlighted the LG QNED AI TV's exceptional features, stating, "My next-level screen delivers vibrant colors and detailed picture quality from any angle." He mentioned how the TV's vibrant colors and detailed picture quality enhance the viewing experience, especially for sports enthusiasts like himself. With its enhanced contrast and brightness, comparing it to a thrilling game day experience at home. He also appreciated the convenience of the Sports Alert feature and its Quantum Dot and NanoCell technologies for delivering rich colors and advanced motion handling, ensuring clearer and smoother viewing of fast-paced sports. Lastly, he lauded the TV's sleek design, noting its slim profile and compatibility with ultra-big screens, such as the new 98” QNED, which offers an expansive viewing experience ideal for a home theater setup.

Mr. Mikee Reyes with the LG QNED AI

In closing, Ms. Mayan Salapantan, LG Philippines Head of Corporate Marketing, emphasized LG's commitment to integrating advanced technology with timeless art to enhance cultural experiences. She expressed pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and brand mission of creating a better life for all through smart life solutions.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED AI products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. 

For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

LG’s 2024 soundbars deliver complete at home entertainment with rich audio

Tweet

With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

LG S95TR Soundbar

The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen's level.

A dedicated bracket for the S70TY model^* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG's premium soundbar products, ensuring our customers enjoy the very best with further enhanced  surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

 

^* This dedicated bracket for the S70TY model is available for separate purchase.

LG's Inverter Direct Drive motor reaches milestone with 100 million units produced

Tweet

A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence

LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”

Save Space Without Compromise with LG's Newest Line of Window Type Air Conditioners

Tweet

When it comes to home appliances, space is the name of the game. Space, or lack thereof, is one of the most important factors to consider when moving or fitting out a home, whether for form or function. It’s crucial that with whatever appliance you bring, it’s able to maximize every square inch it occupies.

Recognizing the premium for space, LG introduces a new line of window type air conditioners that’s more compact than ever but without sacrificing an ounce of cooling technology. The new line comes in three levels of cooling capacity - 0.8 HP, 1.0 HP, and 1.3 HP. All three versions share the same compact size with all of LG’s innovative technology.

The new line of air conditioners boast of LG’s storied inverter technology. With the LG DUAL Inverter Compressor, the air conditioners provide up to 70% more energy savings. Even with its small size, it still provides maximum cooling. These inverter window air conditioners provide exceptional cooling power that will keep you and your family cool, comfortable, and in control any day of the week.

With small spaces, noise is also magnified. This new line of air conditioners operate at sound levels as low as 44dB (when in low mode), eliminating unnecessary noise for smooth operation that you'll barely notice. It also offers Sleep Mode, which keeps operating noise to a minimum and turns the air conditioner off after a set time. The timer can be set from 1 to 12 hours. For the timer, you can set it up to 24 hours of operation, so that your air conditioner turns off when you plan it. Another game changing feature this line offers is the Clean Filter Indicator, which automatically notifies you whenever the filter needs cleaning. Say goodbye to guesswork!

The design and interface is intuitive and user-friendly. Operate it with the LED display and simple selection control panel, up/down temperature adjustments, and fan speed selection, using the full-featured remote without leaving your bed, workspace, or couch.

The air conditioners also offer versatile options and features for control. With the ThinQ™ app, you can start or stop your LG air conditioner, change the mode, or set the temperature, no matter where you are.

It also offers an Auto Clean Function. If the power cuts off, your unit resumes its previous operation shortly after the power is restored. It also has an Auto Evaporating System, where after turning off the air conditioner, the drying function automatically runs for 10 minutes. Say goodbye to smelly humidity.

Take command of your space today with LG’s space saving window type air conditioners. For more information, visit https://www.lg.com/ph/air-conditioners.

LG Showcases Seamless Smart Home Experience With Home Connectivity Alliance at CES 2023

Tweet

LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. 

Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Inside HCA’s booth at CES, LG will be exhibiting its latest smart home appliances – including the refrigerator with MoodUP, WashTower laundry solution, ARTCOOL Gallery air conditioner and PuriCare AeroTower – together with those from other alliance members. Visitors will be able to see the realization of HCA’s “Any app to any device” vision, which presents users with the ability to manage each brand’s products via each brand’s smart control app, such as LG’s intuitive ThinQ app. This new level of interoperability is currently supported by HCA member companies including LG.

Utilizing existing industry standards to define Cloud-to-Cloud (C2C) interoperability guidelines, the new HCA Specification 1.0 has been established to ensure that home appliances, TVs and HVAC systems can interoperate seamlessly with one another, irrespective of brand. In addition to newly-launched models, consumers can continue using the smart home appliances and HVAC solutions that they already own and are covered by HCA Specification 1.0, without having to install any major firmware updates.

Furthermore, HCA Specification 1.0 will help member companies to make the smart home more sustainable in the future, leveraging data collected from across alliance members’ appliances to gain usage insight and improve energy management.

“As a member of HCA, LG is contributing to the realization of a safe, secure and interoperable connected home ecosystem,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through collaboration and open innovation, we will continue to provide consumers with solutions for a smarter, more convenient way of living.”

Visitors to HCA’s booth (#52739, Smart Home Hall, The Venetian Expo) at CES 2023 from January 5-8 in Las Vegas can experience the interoperability of HCA member companies’ latest smart home solutions.

LG Announces the Winners of the LG Ambassador Challenge

Tweet

Over the past few months, LG Philippines has been collecting entries for the first-ever local iteration of the LG Ambassador Challenge. The initiative, which was started with Korea Friends of Hope International, is a first in the Philippines and affirms LG’s commitment to help deliver sustainable growth to local communities in the country. After reviewing all the entries, LG selected ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

Bahay Aruga, which was founded in 2014, is a free halfway house for Pediatric Cancer patients of Philippine General Hospital (PGH). Most of the children need to be in PGH every week because of their long-term treatment, but the predicament they are facing is that they don't have a place to stay here in Manila. Hence, the halfway house was born. There are many cases that patients and parents slept on the sidewalk of the hospital to wait for the patients' next check-up and treatment. Sadly, many of them abandoned their treatment because of financial hardship. This is how the Bahay Aruga came into life. As endorsed by the Oncology department of PGH, patients with their parents or carer are fully accommodated at Bahay Aruga for free. These patients are given utmost consideration to make their stay comfortable, as cancer treatments can often be difficult and at times mind-boggling in terms of mentally, emotionally, financially, and otherwise. Recently, the matriarch of Bahay Aruga and who conceptualized the halfway house, Marietta Bonilla, passed away due to COVID-19. During these uncertainties, a family member made an assurance to its residents that Bahay Aruga will remain operating. The distance to PGH however, is still quite far and with Manila traffic and medical emergencies, every minute counts. The Ride for Hope project’s aim is to procure a new ambulance for the kids who need immediate medical response. Receiving the grant is Mr. Josefino B. Bonilla, Board of Director of Bahay Aruga ‘The daily battle of patients and carers are endless, but choosing Ride For Hope project, and with the new ambulance that we will be able to use, life will be more convenient and better for the pediatric cancer patients. Thank you, LG and KFHI for this program’.

(L-R) Taeho Lee - KFHI Country Manager, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Mr. Young Park - LGEHPH Product Director for Air Solutions

Red Charity Gala (RCG) was started in 2009 by chairpersons Tessa Valdes and Kaye Tinga whose objectives have been to raise funds for numerous beneficiaries thru the celebration of Philippine fashion. In the last 11 years, they were able to raise over 30 million that have been distributed to Philippine Red Cross, Gifts & Graces, and Assumption HS 81 Foundation, among others. These funds have been used for relief efforts and community building in several provinces across the country. With the onset of the covid pandemic in 2020, thier mission was put on hold as we wait for better days to come. Jordan Valdes has been very much present in the RCG events and witnessed the generosity of its organizers, guests, and donors; making RCG the most awaited fashion charity event over the last decade. She was living in Siargao for six months when Typhoon Odette hit the province in December 2021. Having seen the destruction that was made to her second home, it became apparent that her kind-heartedness, generosity, and her exposure with RCG made her equipped to launch her own fundraising for those whose lives were in shambles after the typhoon. She initially asked for donations from her family and friends from Manila and all over to world to provide food & supplies for the typhoon victims. She was able to see firsthand how the houses were all destroyed. There was so little help coming in to help rebuild these people’s houses and lives. Two months after the storm, Jordan saw that there is still a lot to do for Siargao. In February, she went back to Manila in the hopes that she can raise more funds to help the communities in Siargao. Thus, the RCG Roof for Siargao project was born. As RCG evolves, they go back to the core of bringing people together: it is about giving hope, sharing our blessings, and empowering people to rebuild their lives. Ms. Kaye Tinga, co-founder of RCG was grateful to LG when she attended the awarding "The opportunity for Jordan Valdes to be chosen as an LG Ambassador can inspire young people to take the initiative to help improve other people’s lives. We thank LG for giving us Red Charity Gala, a unique opportunity to make a difference".

LG Philippines Managing Director Sungjae Kim shares his excitement about the two winners of the pioneer program “The LG Ambassador Program is the first in the Philippines and a part of LG’s commitment to help Filipinos through social contribution activities that deliver sustainable growth to local communities. We, together with Korea Friends of Hope International, would want to become arbiters of change and to help communities blossom. These two programs, Ride for Hope and Roof Siargao, are both in line with our brand values under an overarching vision that sees to achieve a better life for all. We stand behind their vision and we want to see more of what they can accomplish with this win”.

(L-R)Taeho Lee - KFHI Country Manager, Josefino B. Bonilla - Board of Director of Bahay Aruga, Viana Joan B. Mata -Corp. Secretary of Bahay Aruga, Sungjae Kim - LGEPH Managing Director, Kerry Tinga, Kaye Tinga - Co-founder of Red Charity Gala, Mr. Young Park - LGEHPH Product Director for Air Solutions

----------------------------------

About LG Electronics Inc.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.