LG XBOOM Sets the New Standard for Portable Audio Excellence

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LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.

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Black Eyed Peas' “Boom Boom Pow” global collaboration with LG XBOOM ignites a 

global party revolution with boundless beats

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L-R: Candy Gamos (host), Ms. Mildred Bugay (LG Philippines Product Manager for Audio), Mr. Yongwoo Park (LG Philippines Product Director for Home Entertainment), Mr. Nakhyun Seong (LG Philippines Managing Director) and P-Pop group VXON during the LG XBOOM Launch

The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers' superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.

LG XBOOM Product Lineup

Black Eyed Peas' "Boom Boom Pow" also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, "Boom Boom Pow" perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.

Mr. Nakhyun Seong, LG Philippines Managing Director

“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.

Ms. Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.

The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.

LG XBOOM XL9T

The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.

LG XBOOM XG7Q

LG XBOOM XG5Q

The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.

LG XBOOM XG2T

With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.

The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”

P-Pop group VXON for LG XBOOM

The group also shared their excitement for music, with VXON stating "Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”

In closing, Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG's belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.

Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”

Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:

LG XBOOM XL9T (₱ 44,990.00 SRP) - ₱ 35,990.00

LG XBOOM Go Series:

LG XBOOM XG7Q (₱ 9,490.00 SRP) - ₱ 6,990.00

LG XBOOM XG5Q (₱ 7,490.00 SRP) - ₱ 5,490.00

LG XBOOM XG2T (₱ 3,490.00 SRP) - ₱ 2,490.00

Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. 

LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

LG OLED TVs Illuminate Artistic Legacy at National Museum of Fine Arts - Celebrating 140 Years of Spoliarium: Juan Luna's Masterpiece and National Treasure

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LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts. The announcement was made during a special event held at the National Museum of Fine Arts, where Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed LG's pride in being part of significant celebrations aligned with the Philippines' rich cultural heritage.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

"At LG, supporting the arts and culture is an integral part of what we do," said Mr. Seong. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."

LG's commitment to the National Museum extends beyond this donation, as highlighted by Mr. Seong: 

"The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."

During the event, Director-General Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing cultural institutions for today's generation: 

"It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."

(From L-R) LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Managing Director Mr. Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.

Mr. Yongwoo Park, LG Product Director for Home Entertainment, provided insights into LG's latest advancements in home entertainment during the event. "It’s a privilege for our TVs to be an integral part of your lives," said Mr. Park. "Our Home Entertainment vision - 'Sync to You, Open to All' - is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."

(From L-R) Drew Arellano, Bianca Yao, LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park, Gretchen Ho, and Mikee Reyes

Angelica Dumlao, Product Manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience. "The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”

(From L-R) National Museum Deputy Director-General for Museums; Jorell M. Legaspi; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Sportscaster Mikee Reyes; Gamer Bianca Yao; Host Gretchen Ho; LG Philippines Managing Director Mr. Nakhyun Seong; LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Product Manager for TV Angelica Dumlao; TV Personality Drew Arellano

LG enthusiasts and avid users also shared their experiences with LG OLED AI TVs. TV host and cinephile Gretchen Ho expressed her admiration for the LG OLED AI B4: "As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”

Ms. Gretchen Ho with the LG OLED AI B4

Drew Arellano, a devoted family man and renowned TV personality, offered heartfelt insights into LG OLED AI TVs, reflecting on their transformative impact on his family's entertainment. "For me, as a family man, LG OLED AI TVs are more than just cutting-edge technology; they're a gateway to unforgettable moments shared with loved ones. Drew marveled at LG's technology, expressing admiration for features like Al Picture Pro, which imbues every frame with authentic realism. With Al Sound Pro, every detail of the soundscape resonates with lifelike clarity, creating an immersive audio experience. OLED G4, powered by the new Alpha11 AI Processor, provides you with the ultimate home theater viewing experience. Combined with Brightness Booster Max, peak highlights reach a new high, which is 150% brighter than conventional OLEDs.”

Mr. Drew Arellano with the LG OLED AI G4

Bianca Yao, aka Biancake, an avid gamer, shared her enthusiasm for LG OLED AI TVs, particularly the LG OLED AI C4, which she described as a game-changer for gaming enthusiasts. "For us gamers, OLED is the number one TV in gaming. The LG OLED AI C4’s gaming capabilities really set it apart. The low input lag and fast response time ensure a seamless gaming experience, making it a favorite among gamers like myself. It gives me next-level gaming experience with ultimate speed, and real-time response for an easy way to win”. Bianca underscored the advanced features of LG OLED evo AI G4 and C4, noting their support for 4K 144Hz and NVIDIA G-SYNC, which elevate the gaming experience to new heights.

Ms. Bianca Yao, aka Biancake, with the LG OLED AI C4

Sportscaster Mikee Reyes highlighted the LG QNED AI TV's exceptional features, stating, "My next-level screen delivers vibrant colors and detailed picture quality from any angle." He mentioned how the TV's vibrant colors and detailed picture quality enhance the viewing experience, especially for sports enthusiasts like himself. With its enhanced contrast and brightness, comparing it to a thrilling game day experience at home. He also appreciated the convenience of the Sports Alert feature and its Quantum Dot and NanoCell technologies for delivering rich colors and advanced motion handling, ensuring clearer and smoother viewing of fast-paced sports. Lastly, he lauded the TV's sleek design, noting its slim profile and compatibility with ultra-big screens, such as the new 98” QNED, which offers an expansive viewing experience ideal for a home theater setup.

Mr. Mikee Reyes with the LG QNED AI

In closing, Ms. Mayan Salapantan, LG Philippines Head of Corporate Marketing, emphasized LG's commitment to integrating advanced technology with timeless art to enhance cultural experiences. She expressed pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and brand mission of creating a better life for all through smart life solutions.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED AI products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. 

For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

LG Smiles back to the World with its new Brand Identity

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With Reinvented Brand Strategy, Company Aims to Actively Communicate

With Customers Beyond Generations and Locations

 

 

 

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

 

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

 

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

 

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

 

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

 

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

 

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

 

 

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

 

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

 

LG unveils Its new line-up of monitors

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LG Philippines unveiled its new lineup of monitors and showcased its newest, powerful and most technologically advanced monitors in the recently Top Gun-themed event.

The LG 32GQ950, LG 48GQ900, 29MQ780-B, 29WP500, 32GN500, 27UP850-W, and the 27UN880-B were presented during the Top-Gun themed event, hosted by Andrei “Dreister” Felix.

According to Sungjae “Airboss” Kim, managing director for LG Philippines, the company remains committed to innovating and enhancing its monitor line-up to adapt to the needs of its consumers. He added,

“We’ve made great strides to elevate the user-experience of our monitors–from adapting to flexible workstations and upgrading our systems with new generation gaming standards.”

LG Electronics Philippines managing director Sungjae Kim (center) with the country’s influential content creators (L-R) Magic Liwanag, LA Tenorio, Gab Valenciano, Myrtle Sarrosa, and Eric Tai. The event was hosted by Andrei Felix (leftmost).

Meanwhile, the country’s most influential gamers, creatives and content creators attest to the power, image quality and versatility of LG’s latest monitor line-up.

Actor, TV host and #FitGamer, Eric “Eruption” Tai enjoyed the immersive race car gaming set-up during the event featuring the 32GQ950 OLED Monitor. He said, “The contrast is just amazing with the bright whites and the deep, dark blacks. It provides a truly immersive experience whether you’re gaming for hours on end or just relaxing and bingeing on series and movies. And, it’s also equipped with HDMI 2.1”. Eric was joined on stage by Jane Pactoranan - business development manager and she further explained that the LG UltraGear 32GQ950 boasts a 4K resolution on a 32-inch Nano IPS display alongside a rapid 144Hz refresh rate (O/C 160Hz) and swift 1ms (GtG) response time. It also has a VESA certified DisplayHDR 1,000 which means this display should offer a dynamic contrast with brighter whites and deeper blacks and up to 1,000 nits of peak brightness.

Just the same, “PBA Ironman” LA Tenorio was impressed with LG’s marquee monitor, the 48GQ900 OLED, due to its size and impressive image quality. Equipped with the award-winning OLED technology with self-lit pixels, the 48GQ900 OLED monitor boasts of its immersive display and quick response time, ensuring its compatibility with next-gen consoles. The self-lit pixels also help keep response time incredibly fast according to Janille Umali, B2B marketing communications officer. The massive display of the monitor is designed to provide a better viewing experience like no other. It has anti-glare and low reflection technology built-in, ensuring that there are no distractions and you only focus on your game. This, of course, also helps reduce eye strain when used for long periods of time. Just like LA himself as one of the country’s formidable basketball pointguard, this monitor is as fast as they come. It has a 0.1 ms response time and 120hz speed. It can even be overclocked to 138Hz if you really want to push the envelope. This high speed reduces ghosting in games and helps objects render clearly and makes everything smooth and fluid. It has an ultra slim design that you can wall mount, or display in your living room, game room, or anywhere else. It also comes with its own remote control. When it comes to sound, this is no slouch either. It comes with two 20w speakers built-in. LA can chat with his teammates and gaming friends with 4-pole headphone outs and you can even be more immersive with the use of virtual 3D surround sound with DTS:Headphone X.

Music and lifestyle photographer “Magic” Liwanag, couldn’t help but agree with the product’s versatility, claiming that the LG Dual Up 28MQ780-B is a godsend for creatives like him. “The 16:18 aspect ratio and the freedom to swivel [the monitor] allows me to multitask in a completely different way,” he adds. Greg de Jesus, marketing communications officer for home entertainment expounded that the LG’s Ergo line is designed for these kind of users with this in mind as they get to work the way they want to. You can adjust the monitor by moving it forward or backwards, swiveling, rotating, tilting and more. Configure the setup any way you want to increase your productivity and immerse yourself in your work. It also offers DCI-P3 98%**—an elevated color spectrum that brings brilliant color to life and doesn’t hurt your eyes because of the ambient light sensor.

Gaming content creator, Myrtle “MyrtleGail” Sarrosa, was particularly drawn towards the 29WP500-B 29-inch, 21:9 UltraWide monitor saying, “What I love about this monitor is that even if ideally pang work siya, sobrang bilis pa rin for gaming.” She was joined by Ryan Nulud, IT monitor, sales and marketing manager and demonstrated how the monitor’s wide field of view is perfect for working from home or home learning. You can easily manage textbooks, lectures, conversations and searches in a single view and turn the wide screen into your favorite online classroom. The space is wide and expansive. It enables you to work with reports at a glance with datasheets and slides side by side without repeat Alt-tabbing. It also comes with AMD Free Sync and Dynamic Action Sync, which helps gamers by providing seamless, fluid movement in hi-resolution and fast-paced games. It virtually reduces screen tearing and stuttering.

Myrtle and Ryan was later joined by Gab “Viper” Valenciano, who is a tech geek and an avid LG monitor fan. He has been using LG monitors in his own studio for years now and was so ecstatic to try the LG UltraGear 32GN500 monitor with a flight simulator set-up to simulate a realistic Top Gun environment. He was thoroughly overwhelmed by the image quality and clear details that the LG UltraGear 32GN500 provides. “Aside from the solid features, the design is killer as well. It’s virtually borderless and looks good anywhere you put it, whether in the living room or your man cave. Two thumbs up for me.” He also noticed that blurring and ghosting is almost non-existent that he always thought was normal and unavoidable. Thanks to the monitor’s speed, you get fast and smooth gameplay. The 165Hz Refresh Rate and 1m MBR helps smoother gameplay, reducing blur and ghosting. It also has NVIDIA G-SYNC and AMD FreeSync Premium for clearer, smoother and faster movement.

More content creators chime in on the enhanced image quality of LG monitors with Vikka “Lightning” Francisco of The Modern Creatures favoring the 27UP850-W 27-inch UHD 4K IPS and Isa “Pink” Rodriguez of Isa Does and the LITT website becoming fond of the 27UN880-B 27'' UHD 4K Ergo IPS Monitor for its efficient workspace set-up. She adds, “This monitor really helps you keep your workstation neat and clean with its one-click mount, c-clamp, easy cable management system, and its USB-C compatibility.”

LG Philippines also reaffirmed its commitment to help the community through its products and technologies through a large donation-in-kind of 30 LG UltraGear 32GN500 monitor units to the Naval Air Wing of the Philippine Fleet which they can use in their Operating Squadron Offices and Flight Briefing Stations, Command and Control Center, Operations Center, flight simulation rooms to display lectures, flight deck videos, flight performance briefing and debriefing, active weather information, flight monitoring information to further capacitate them in their performance of duties during Maritime Patrol and Reconnaissance, Airborne ISR and Humanitarian and Disaster Response missions.

Naval Aviators of the Naval Air Wing, Philippine Fleet, led by Capt. John Ronald Mangahas, PN (GSC) with LG Electronics Philippines’ managing director, Sungjae Kim (center).

(L-R) Kenneth Ji, business Solutions director of sales and marketing for Asia, Ana Marie Salapantan, head of corporate communications), Peter Uhm product director for LG monitors , Sungjae Kim, managing director and Ed Kasunuran, head of business solutions poses a thumbs up with the members of Naval Air Wing, Philippine Fleet, during the LG’s donation of 30 units of 32GN500 monitors

The LG 2022 monitors are now available in your favorite authorized retailers and LG’s official flagship stores in Lazada and Shopee. You may follow LG Philippines’ social media pages or visit their official website at www.lg.com/ph for more updates.

LG’s New Refrigerator Lineup Blends Smarts and Style

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With the goal of offering a smarter experience for consumers, LG recently unveiled its new generation of refrigerators. The new lineup plays into LG’s vision of a smart, interconnected home. The new lineup boasts of smart features that retain fan-favorite innovations and improve on existing technologies. Even with all the features and new technology, the units are also elegantly designed to be sleek and compact to ensure a seamless integration for any home.

One of the major features for the new lineup is the LG ThinQ with wifi connectivity. LG's Smart Learning technology learns your patterns over a 3-week period to optimize everything from energy and cooling performance to energy consumption. With this technology, your fridge just got a lot smarter. A feature that uses this is Smart Fresh Air, which applies optimal food storage algorithms with usage pattern analysis. It minimizes inner temperature fluctuations with the intensive cooling logic two hours before frequent door opening times of users, based on the accumulated data on an hourly, daily, and weekly basis. Another new feature is Economic Care+, which optimizes energy use with customer usage pattern analysis. The compressor decides to turn into either “Save Mode” or “Power Mode” based on your refrigerator usage patterns, reducing wasted energy.

A popular mainstay of LG refrigerators is Linear Cooling. Enjoy the taste of crisp, fresh food thanks to reduced temperature fluctuations. LG Linear Cooling makes temperature fluctuations stay within ±0.5℃ and provides freshness for the first time longer than the normal cooling algorithm. Your food is preserved at peak freshness for up to 7 days.

Another major function is Door Cooling. Food stays fresh and drinks get ice cold on any shelf with even and faster-cooling performance. LG’s exclusive Door Cooling technology cools quicker than a conventional cooling system for fresher food and colder beverages on every shelf.

Upgrade to the smarter choice today and get LG’s latest refrigerators. You can purchase LG refrigerators from authorized dealers nationwide and in LG’s online flagship stores in Lazada and Shopee.

Save More With Every Load, Thanks to LG’s ezDispense™ Technology

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Take advantage of technology and save. LG, one of the global leaders in innovation, has been constantly pursuing technological improvements to make life better for all. From commercial displays, air-conditioning, to washing machines, the South Korean company has been hard at work to introduce quality of life improvements, no matter how big or small.

One of the newest innovations LG offers is the ezDispense™ function for its front load washing machines. This feature makes the laundry process even faster and more convenient, while also maximizing savings for the user. ezDispense™ works by offering a precise yet flexible amount of dosage for every load. The washing machine automatically releases the appropriate amount of detergent and its softener compartment can be used for up to 35 loads of extra detergent. There’s no need to measure and use too much or too little. With ezDispense™, it will always be just right.

Aside from the new feature, LG washing machines also offer a slew of other benefits. With TurboWash 360˚, your laundry can be thoroughly done in just 39 minutes with more fabric protection. Water comes from 4 directions of 3D multi nozzles which reach every inch of your laundry, ensuring every nook and cranny is thoroughly cleaned. Even if the cleaning process is quick, care is still spent on your delicates. AI DD offers optimized wash to protect your laundry by sensing fabric softness automatically.

Experience the marriage of technology, savings, and convenience today. LG washing machines are available in authorized retailers nationwide and in LG online flagship stores at Lazada and Shopee.

LG Makes Shopping Simple With Shopee

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Recognizing the need to reach more customers safely during the pandemic, LG Philippines has strengthened and solidified its ecommerce platforms to offer a new way to shop. The South Korean technology innovator’s most popular products – home entertainment, home appliances, monitors, and air solutions, are now available in Shopee. This way, customers can stay at home and order the products they need without needing to leave the house.

To celebrate LG’s Grand Launch in the shopping platform, almost all of LG’s products will enjoy discounts up to 25% off when you order from March 8 to 19, 2021. Each order made within the promo period will be eligible for free shipping as well. You can also follow LG on Shopee and you’ll receive even more extra discounts in the form of vouchers.

LG will hold a Livestream on 12:00NN and 6:00 PM on March 8, 2021 to celebrate the Grand Launch. Don’t forget to tune in to get a chance to win exciting giveaways. 

Visit and shop in LG’s official Shopee Mall page.

LG PH Aids Typhoon Rolly and Ulysses Victims

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Even as the storms have passed, a lot of Filipinos are still reeling from being ravaged by typhoon Rolly and Ulysses. Communities have been displaced with people losing their homes, leaving them with no shelter and no place to go. In the spirit of makabayan, government agencies, together with private individuals, groups, and corporations have stepped up to the plate to assist fellow countrymen in their time of need.

LG Philippines has remained steadfast in their resolves to always heed the call for help. The South Korean technology innovator has partnered with groups on the ground in order to hastily offer assistance. For the typhoon victims from Rizal and Bulacan, LG PH closely collaborated with Walang Maiiwanan PH and JCI Ortigas Inc. to provide help with the community. Donations of shampoos, cleansing foams, toothpaste, and toothbrushes were given to over a thousand indigenous Dumagat families from Sitio Kabuoan Brgy Puray Rodriguez, Rizal, Sitio Suha Brgy San Mateo, and Norzaragay, Bulacan. LG Also partnered with Feed Hungry Minds to give assistance to two barangays in Guinobatan, Albay. Approximately 400 families were given the same personal care kits.

LG also visited different communities and evacuation centers in Marikina to help out. They staged their widely popular Laundry Love program in order to help residents and evacuees get access to clean clothing. Over a span of 3 weeks, LG lent washing machines to the evacuation centers in Nangka Elementary School, Parang Elementary School, Bulelak Covered Court- Brgy Malanday, Homeowners drive Brgy Sto Nino, giving over 1,000 households access to washing machines to clean and sterilize their clothes. LG also gave free repair and check-up services to the affected households.

Speaking with regard to the company’s humanitarian initiatives, LGEPH Managing Director Inkwun Heo says “We are in awe of Filipinos’ sense of community, especially in great adversity. There is always a natural inclination to want to help. As long as we’re here, we share the same sense of community. We’re always ready to lend a hand, wherever we’re needed”.