Coco Martin and Angel Locsin invite ‘Samahang Solb’ to Mang Inasal

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We Filipinos love to eat. And we don’t just want to eat – we want to be solb!

A commonly used term in Pinoy pop culture, ‘solb’ refers to the state of being truly satisfied with one’s great-tasting meal that they get to eat the way they want to.

Mang Inasal, the leading branded grilled chicken, has recently launched a new television commercial (TVC) that captures the peculiar eating habits of Filipinos that make their dining “solb”

Starring Mang Inasal endorsers Coco Martin and Angel Locsin, the 30-seconder starts with a scene where Coco and Angel are each leading a group of hungry diners to a Mang Inasal store.

Once inside Mang Inasal, Coco’s group, the “Samahang Nagkakamay,” is shown eating their Chicken Inasal with their bare hands, while Angel’s group, the “Samahang Simot,” is shown finishing their halo-halo up to the last drop. Lastly, another group of diners dubbed “Samahang Crunchy Kumagat” is shown enjoying the loud crunchy bite of their Pork Sisig.

Although having different quirks when enjoying their food, these groups converge in their number one destination for delicious, satisfying food: Mang Inasal. Together, they are known as the Samahang Solb.

The 30-seconder ends with a scene showing the three groups all seated in one long table, celebrating a toast with their Mang Inasal favorites, as Coco and Angel speak out “Solb sa sarap! Solb sa saya!”

According to Mang Inasal Marketing Head Aileen Natividad, their latest catchphrase perfectly captures the quick service restaurant’s brand promise, that is, to satisfy every Pinoy’s desire to be “solb” or to have their hunger satisfied with a filling meal that they can eat the way they want to.

“One sure way to be solb is to go to a place like Mang Inasal where we can eat our favorite meals the way we love to, that is, nakakamay, nagsisimut-sarap, crunchy kumagat (with our hands, finishing it to the last few bits, or with a loud crunchy sound), or whichever way we prefer,” she said.

Mang Inasal serves the country’s No.1 Chicken Inasal and other favorites like Pinoy Halo-Halo, Pork BBQ, Pork Sisig, Bangus Sisig, Palabok, and Lumpiang Togue.

No matter which group you belong to, Mang Inasal simply has what it takes to make you Solb sa sarap! Solb sa saya! Bring your friends now to any of Mang Inasal’s over 500 stores nationwide!

Mang Inasal ushers in Christmas season with new Molo Soup

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Mang Inasal, the country’s leading Pinoy quick service restaurant that serves the No.1 Chicken Inasal, welcomes Christmas time with a new offering that is definitely suited for the festive season.

Believed to have originated from the town of Molo in Iloilo Province, Molo Soup has for its main ingredient, seasoned ground pork wrapped in molo or wonton wrapper. Also known as Pancit Molo, this Filipino pork dumpling soup has been an endearing comfort food for many Ilonggos, as well as Pinoys in other parts of the archipelago.

Made of chicken broth with molo dumplings, misua, minced garlic and spring onion, the Mang Inasal Molo Soup not only complements the cool Christmas weather, it is also goes perfectly with Mang Inasal’s 2-in-1 sa Laki, Nuot-sa-Ihaw Sarap Chicken Inasal. 

“Our Molo Soup is simply ‘bagay sa Chicken Inasal’ (goes well with Chicken Inasal), as it caps the meal with a hearty soup. We hope to further complete our customers’ dining experience with the introduction of this well-loved Pinoy comfort food,” said Brand Manager Mimi Mendoza.

It can be taken as a side dish to any of the Mang Inasal value meals or as a stand-alone dish. And it is even affordably priced.

There is one more reason to visit Mang Inasal store now – to dig into that hot bowl of Molo Soup, which is now available in Mang Inasal stores in Mega Manila and South Luzon, and will soon be available in other regions in the first quarter of 2019.

Try the delicious Mang Inasal Molo Soup now!

Mang Inasal: where ‘solb’ eaters feast

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Mang Inasal turns 15 today. Since it opened its first store in Iloilo in 2003, this quick service restaurant has grown from a local must-visit store to the favorite hangout of ‘solb’ eaters throughout the country.

Mang Inasal’s 500th store, which opened in June 2018, showcases the latest design that considers customer convenience, production efficiency, and an aesthetic sense that gives a provincial, homey grillery vibe.

‘Solb’ eaters are those who go for delicious, satisfying Chicken Inasal, without qualms of eating it with their bare hands and usually with unli rice, doused with their favorite mix of chicken oil, soy sauce, vinegar, calamansi and chili.

“Seeing solb eaters feast in a Mang Inasal store is such a heartwarming sight!” said Mang Inasal Strategic Business Unit Head Jojo P. Subido. “It validates all the hard work we have put into running a restaurant whose menu carries superior tasting food and whose crew go the extra mile in delighting the customers.”

Proud of its evolution

Looking back at how the business has evolved, Mang Inasal takes pride in becoming the leading grilled chicken based on occasion and value shares in Metro Manila’s branded eat out category, a claim supported by a recent Kantar study.

“We are, indeed, very happy to note that Mang Inasal was able to reach this position,” Subido said. “We could not have done it without the support of all our valuable stakeholders – from franchisees and employees to our suppliers and customers.

“We cannot thank you enough for all your support through the years. With our continued partnership, we look forward to more milestones to achieve, both here and abroad,” Subido said.

Among the businesses under the Jollibee Foods Corporation, Mang Inasal is one of those who have grown significantly.

Team spirit and customer focus

“Teamwork drove such growth, the same spirit that enabled the Company to overcome the usual challenges confronting startups,” Subido shared.

“We painstakingly established a customer-centric mindset across our organization that prompted everyone to strictly comply with standards of food quality, workplace safety, and responsive service,” Subido said.

By setting in place an organization that provided strong manufacturing, restaurant services, and research and development support, Mang Inasal was likewise able to continually develop the consistent superior quality and taste of its flagship products -- Chicken Inasal and Pinoy Halo-Halo -- and elevate the customers' experience with the Brand.

Sustained business partnership

Mang Inasal also helped strengthen the capabilities of its partner Franchisees – who comprise 95 percent of the Company’s network of stores which this year, crossed the 500 mark. Apart from close coordination and monitoring, Mang Inasal saw to it that the Franchisees enjoy effective marketing, quality management and operational support.

In 2015 and 2017, respectively, Mang Inasal was recognized as the Outstanding Filipino Franchise in the Food Large Scale Category by the Department of Trade and Industry and the Philippine Franchise Association. Such feat earned for Mang Inasal a Hall of Fame distinction from the same award-giving organizations.

Perhaps the most tangible accomplishment of Mang Inasal is the improvement of its Brand image.

While it retained the same logo throughout the last 15 years to facilitate Brand recognition and recall, Mang Inasal did not leave any stone unturned in establishing solid positioning for its flagship and core products.

The irresistible claims of the “2-in-1 sa Laki, Nuot sa Ihaw Sarap” Chicken Inasal, the “So Creamy, So Sarap” Pinoy Halo-Halo, and the “Sizzling, Meaty Sarap” Pork Sisig further enticed the market not only to try these products, but to keep on coming back for more.

Strong brand image

Another factor, of course, has been the ‘unlimited rice’ offering that the customers have come to associate with dining at Mang Inasal. 

Supported by deliberate, sustained, and integrated on-ground activations that engaged customers all throughout the archipelago, as well as the online promotions that captured the attention of Millennials and Generation Z netizens, Mang Inasal has become a leading player in the branded eat out category.

“We are happy to note that Mang Inasal is slowly getting to where it aspires to be: a strong national icon,” Subido said. “We still have so much to do but the formidable team spirit we share with our various stakeholders will see us through as we intend to stay in the market for the long haul!”

Mang Inasal intends to further expand its network and hit 1000 stores within the next five years, while maintaining a predominantly franchised mix. Also afoot are plans to enter the international market.

Why Mang Inasal’s Chicken Inasal is the action flick you’ll never get tired of watching

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Mang Inasal, the country’s leading Pinoy BBQ quick service restaurant, is a blockbuster hit in many ways. After only 15 years, it was able to grow its number of stores to 500. 

The key driver to this phenomenal growth is its star-studded menu topbilled by its best-selling Chicken Inasal.

Get to know why the country’s No.1 Chicken Inasal is the bomb.

• The meat chosen for your favorite grilled chicken is top caliber – guaranteed to be of high quality to satisfy your action-star appetite and give the energy you need for that next action-packed moves. 

• Nuot sa ihaw sarap, Mang Inasal Chicken Inasal is an explosion of flavors that appeal to Filipinos’ taste buds with its special marinade and basting sauce made of secret spices covering the entire chicken. 

• Inihaw to perfection, Mang Inasal Chicken Inasal is the result of the exciting and thrilling inihaw or grilling process that the chicken undergoes under blazing flame and ambers. 

• It is 2-in-1 sa laki, with its serving of quarter chicken being thigh and leg parts combined, to quash your hunger and quell all your cravings for a delicious and fulfilling meal.

• Maaksyon sa sarap, it is the favorite of Primetime King Coco Martin, who swears by its 2-in-1 sa Laki, Nuot sa Ihaw Sarap.

Last but not the least, with Mang Inasal Chicken Inasal’s exciting taste na malakas ang dating, mapapalaban ka sa sarap ng kainan. You will just keep coming back for more!

King of Primetime Coco Martin stars in new action thriller

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The King of Primetime Coco Martin stars in a new action thriller – this time, in the newest television commercial (TVC) of Mang Inasal, the leading Pinoy restaurant that serves the 2-in-1 sa Laki, Nuot-sa-Ihaw Sarap Chicken Inasal. 

The 15-seconder TVC features Martin in his element doing his usual heart-stopping stunts, while braving blazing fire and cinders. 

And all of these are set in a Mang Inasal store’s kitchen, where the real action really happens - flames and flavors combine to create the ultimate nuot sa ihaw sarap of the country’s most-loved chicken inasal. 

Mang Inasal Marketing Head Aileen Natividad said the latest Mang Inasal TVC reflects the exciting experience of customers whenever they savor Mang Inasal Chicken Inasal’s “exploding flavors.” 

“Our new TVC showcases our Chicken Inasal’s explosion of flavors, because we grill it in such a way that our special marinade not just coats but permeates the entire chicken. So whenever you have a bite of our Chicken Inasal, you will get thrilled with its perfectly grilled taste,” she said. 

Mang Inasal’s Chicken Inasal is prepared using a unique recipe, where choice cuts of guaranteed high-quality chicken are soaked in a special marinade made out of local secret spices, carefully skewered and grilled the Mang Inasal way. 

Further endearing Mang Inasal to Pinoys are the restaurant’s homey, grillery ambiance and pioneering unlimited serving of rice for all its Paborito meals. It also allows diners to savor the No.1 chicken inasal with special condiments, like chicken oil, which makes Mang Inasal meals even more flavorful. 

Mang Inasal opened its first store in Iloilo in December 2003, and has since then become one of the fastest growing restaurants in the country with over 500 outlets nationwide and counting. 

To know more about the leading Pinoy branded quick service restaurant, visit their website at www.manginasal.com and like their Facebook page www.facebook.com/MangInasalPhilippines. 

Visit the nearest Mang Inasal store near you and get thrilled with the explosive flavors of the 2-in-1 sa Laki, Nuot-sa-Ihaw Sarap Chicken Inasal! 

Basketball coach is Mang Inasal’s 2018 Gawad Pilipinoy’s new hero

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Basketball is the most-loved sport in the Philippines. For Filipinos, the ball game is more than just a pastime – it is training ground for discipline and sportsmanship, as well as for building friendships and camaraderie.

Utilizing basketball as a means to inspire and teach life lessons to underprivileged youth, Coach Ruben Lanot II was recently honored as the Mang Inasal’s 2018 Gawad Pilipinoy awardee.

Making use of basketball as a means to inspire and teach life lessons to underprivileged youth, 35-year-old Ruben Lanot II, a tireless and dedicated basketball coach, was recently honored as the Mang Inasal’s 2018 Gawad Pilipinoy awardee.

Coach Ruben Lanot II (center) receives the Gawad Pilipinoy 2018 trophy from (L-R) Mang Inasal Head Jojo Subido and Marketing Head Aileen Natividad.

The leading Pinoy chicken inasal brand’s very own recognition program for the country’s modern-day heroes,Gawad Pilipinoy cites outstanding individuals who represent galing ng Pinoy by fulfilling a passion or vocation that uplifts the lives of the less fortunate.

“Mang Inasal Philippines wishes to promote positive Filipino values by recognizing individuals who exemplify them, like Coach Ruben, who dedicated his life to teaching the youth the importance of sportsmanship and realizing their dreams through basketball. He fulfills his passion for the game while inspiring kids to love the sport and make it as an instrument to improve their lives,” said Mang Inasal Head Jojo P. Subido.

Coach Ruben started his love affair with the game at a very young age of six. He grew a deep liking for the sport while watching Philippine Basketball Association (PBA) games. He became a varsity player in his senior year at the University of Sto. Tomas, and after graduation, eventually found coaching basketball as his calling.

His decision to quit his day job as an office employee in favor of coaching was further strengthened when he was commissioned to join the Junior NBA program as coach, where he was able to meet and coach talented young players from different provinces. It was there that he thought that these raw talents, when given the right training, equipment, and the opportunity to play, would become even better players.

Founder of Hoops Dreams, Coach Ruben holds basketball training sessions at the Taguig Tenement, where the young players are not only coached on the game, but also on life lessons that will help them achieve their dreams

“I was able to relate to those aspiring young players since I myself didn’t come from an affluent family. When I was just starting to play, I didn’t have access to scientific basketball. That’s why I want these kids to experience what I didn’t get to enjoy before. Wala ako noong coach na masasabi kong naghulma sa akin nung bata ako about basketball (I didn’t have a coach whom I can say molded me as a young kid trying to play basketball),” Coach Ruben said.

These experiences inspired him to start his “Hoop Dreams” advocacy program, which aims to help those youth who aspire of becoming basketball players by giving them the skills, the drills, the right values, and even the jerseys and the shoes they need for the game. For the program, Coach Ruben partners with different orphanages, associations and organizations, which are looking for ways to give indigent youth better opportunities.

Coach Ruben holds basketball training sessions at the Taguig Tenement, where the young players are coached on the game, but also on life lessons that will help them achieve their dreams. As far as Coach Ruben is concerned, he exerts the same amount of sacrifice and effort to train the kids from the tenement as well as those children attending the private school where Ruben also coaches.

“Through basketball, I am able to give the youth, especially the underprivileged ones, a new reason to dream and hope that they can be good at something. That’s the best thing about pursuing my passion in basketball – I am able to fulfill the purpose behind that passion – that is, to be able to help others. Kaya’t hanggang may batang gustong matuto, nandito lang si Coach Ruben para sa kanila (As long as there are kids who want to learn, Coach Ruben is just here for them),” he said.

With Coach Ruben’s selfless use of his skills and passion to help the Pinoy youth through basketball, he is definitely a deserving recipient of the 2018 Gawad Pilipinoy award. 

Get to know more about Coach Ruben from the 2018 Gawad Pilipinoy Awards video at Mang Inasal Philippines’s official Facebook page (https://www.facebook.com/MangInasalPhilippines/).

“The Filipinos’ favorite: A look at the Chicken Inasal”

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Filipinos have included the chicken inasal among the well-loved classic Pinoy dishes like adobo, sinigang, and kare-kare. And whenever they have a craving for really satisfying chicken inasal meal, they already know where to go, Mang Inasal.

Clearly a contribution of Visayan cuisine, the chicken inasal has become a Pinoy staple because of its authentic flavor that has captured the taste even of Filipinos from other regions.

To appreciate more of everyone’s favorite food, here are five juicy facts about the chicken inasal:

Inasal means “chargrilled”

“Inasal” is the Ilonggo term for “chargrilled” or “roasted meat.” The secret to its flavorful taste lies both in the marinade and in the roasting process.

Mang Inasal has formulated a special marinade that it uses in preparing its flagship product. Also, as a commercial establishment, Mang Inasal has continually improved on the grilling system and procedure to ensure the consistently high quality of grilled chicken goodness that the outlet has been offering.

And to further delight chicken inasal fans, Mang Inasal is proud to offer the “2-in-1 sa Laki, Nuot-sa-Ihaw-Sarap” quarter chicken.

Chicken inasal was born in a Bacolod street

The chicken inasal’s humble beginnings can be traced to a small street in Bacolod known as Cuadra wherea series of small chicken inasal stalls is owned by the Velez sisters. The siblings are considered the pioneers in mainstreaming inasal na manok,making entrepreneurs interested in offering their own chicken inasal with a twist.

The founders of Mang Inasal built on the undeniable appeal of this Filipino cuisine, establishing its first branch in Iloilo. Through the years, Mang Inasal has successfully brought its own take on the Pinoy grilled chicken in fast-food style.

Truly Filipino dining experience

Mang Inasal is one of the local fast-food chains that offers best-tasting Pinoy food by having a concept and ambiance that is truly Filipino. This is one of the reasons why its food is served on wares that carry the banana leaf motif to conjure the Pinoy’s use of banana leaf in serving and cooking food. Even the store’s ambience carries the homey, grillery that has been the trademark of Mang Inasal.

Mang Inasal recently held its one-day Pista ng Chicken Inasal nationwide, giving everyone a discounted treat of their favorite inasal meal. 

Best with chicken oil and unli rice

Chicken inasal is best eaten with chicken oil over plain or garlic rice. At Mang Inasal stores, the chicken oil forms part of the condiments trio -- together with soy sauce and vinegar – that allow customers to savor the meal at its most flavorful.

Also, further reinforcing the Filipino diners’ preference for rice, Mang Inasal has been offering unlimited rice with all itspaborito meals.

A salu-salo for everyone. Mang Inasal is loved by Pinoys and Pinoys-at-heart as it offers an unforgettable bonding experience over a feast of their favorite meals.

It is the fun experience of mixing the condiments, and being able to fully satisfy their hunger pangs via unli rice, that have endeared Mang Inasal to a number of Pinoy food enthusiasts.

Mang Inasal prides itself with its specially-marinated grilled chicken that offers “nuot sa ihaw sarap.” Among its offerings of Filipino food products, their Chicken Inasal contributes a big chunk to the brand’s total sales. This is the reason why Mang Inasal’s Chicken Inasal is the number one Pinoy grilled chicken brand based on studies made on this segment. 

With its promise of serving great food and bringing the joy of eating to Filipinos, Mang Inasal continues to improve its product quality and portfolio to win the hearts of everyone.

About Mang Inasal

Mang Inasal is the number one Pinoy barbecue brand that is known for its authentic fusion of traditional Pinoy cuisine with a fast-food concept.

Today, Mang Inasal leads the market with its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Currently, the company has over 470 stores nationwide to cater to the growing love of Filipinos for the brand.

The brand has also received numerous awards including the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards.

How Mang Inasal satisfies Filipino eating quirks

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There is no denying that the Filipino’s have an undying love for food. Our fiesta-driven culture is full of celebrations marked by the partaking of food. In fact, Filipinos have made it a point to find almost every reason to eat.

Interestingly, food-loving Pinoys have developed quirky eating habits -– from their generous use of condiments to their shameless use of hands during boodle fights.

Mang Inasal, the home of the 2-in-1 sa laki, nuot sa ihaw sarap chicken inasal, has not only captured the taste of Pinoy comfort foods. It has also encouraged a dining experience where everyone is comfortable to show their eating habits, making for a true sarap ng kaing Pinoy moment with loved ones.

Here are some special quirks that describe Filipino food lovers:

Rice is staple

What will truly make a meal satisfying for Filipinos is if they pair their ulam or viand with a cup or two of rice. AtMang Inasal, everyone can satisfy their craving for chicken inasal that comes with unlimited rice. Delight in thenuot sa ihaw sarap of the grilled chicken without worrying about running out of rice.

Kamayan practice

One way to feast on a Mang Inasal salu-salo is by going utensils-free! Kamayan is a common practice where food is eaten by scooping just the right amount of rice in one hand and getting your ulam with the other. Since Mang Inasal promises Pinoy-style eating, Filipinos can savor more their chicken inasal pecho and paa by using bare hands.

Not without condiments

Most Pinoys love to drizzle their food with condiments to further enhance the flavors. And what most Filipinos like about dining at Mang Inasal is that each table has a rack of soy sauce, vinegar, and chicken oil which they can use for their sawsawan for the chicken inasal. Patrons know that the best way to enjoy chicken inasal is by eating it with rice mixed with chicken oil.

Merienda time

Many Filipinos eat five times a day because of merienda in the morning and in the afternoon – the time they usually take a break at school, work, or home to indulge in their favourite snack. Pinoys can drop by Mang Inasalto get their merienda fix from classic favorites such as the creamy Pinoy Halo-Halo, sweet leche flan, and flavorful palabok.

Salu-salo everyday

Filipinos are festive people - they always find reason to celebrate over a feast of well-loved dishes anytime, anywhere. They can have a fill of Mang Inasal Fiesta Inasal meal -- the perfect combination of one-piece chickeninasal, one-piece lumpiang togue, and a generous side serving of palabok. Or to make the day special for everyone, families can have salu-salo over the Palabok Party Pan paired with pork BBQ. 

Indeed, at Mang Inasal, Filipinos can delight in a wide array of great-tasting traditional food, bringing out their distinct quirks to enjoy a real Pinoy-style eating experience.

Pista ng Chicken Inasal

Meanwhile, as a special treat for its customers, Mang Inasal will hold a one-day Pista ng Chicken Inasal on Friday, Jan. 26 in all its stores nationwide.

This whole day event is Mang Inasal’s way of celebrating the Pinoys’ love for Chicken Inasal.

Everyone can enjoy P10 discounts on all Paborito Chicken Value Meals for dine-in, take out, and delivery.

So spread the word and encourage your relatives and friends to go to any Mang Inasal branch on Jan.26 and enjoy a fun-filled and satisfying salu-salo at the Pista ng Chicken Inasal.

About Mang Inasal

Mang Inasal is the number one Pinoy barbecue brand that is known for its authentic fusion of traditional Pinoy cuisine with a fast-food concept.

Today, Mang Inasal leads the market with its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Currently, the company has over 450 stores nationwide to cater to the growing love of Filipinos for the brand.

The brand has also received numerous awards including the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards.

Celebrate Paskong Pilipino with Mang Inasal

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Filipinos are passionate about the Christmas season – it is the best time for gift-giving, merry-making, and dining in the company of loved ones. One thing that Pinoys look forward to in celebrating Paskong Pilipino is the noche buena and media noche where households get together to indulge over a grand feast of traditional and well-loved Filipino dishes.

For most families, it is a wonderful opportunity to bond in the kitchen, with each member contributing their favorite dishes to the noche buena and media noche spread. But not all households have the luxury of time to prepare the meals. So they resort to the next best thing: either to dine out or to buy cooked food. 

Luckily, Mang Inasal offers families a delightful menu of great-tasting local comfort food to make their noche buena feast truly special.

Those who are rushing home from work on Christmas Eve or New Year’s Eve can still provide a dinner for the family by visiting Mang Inasal and taking home servings of its juicy Chicken Inasal meal. They can also grab an additional Palabok Party Pan filled with its flavorful sauce combined with seasonings of shrimp, egg slices, chicharon bits, pork chunks, and spring onions.

Organizers of small gatherings with relatives or school buddies, especially those with balikbayans who have missed Filipino food, can hold them in any Mang Inasal store for the kaing Pinoy experience. The nuot sa ihaw sarap of the grilled chicken inasal, eaten with their choice condiments and unlimited rice, will surely bring back fond memories.

People who need to work through Christmas or New Year holidays can delight in Mang Inasal fiesta meals to celebrate with their officemates. Take a break and enjoy an order of Fiesta Inasal Meal that is packed with one-piece chicken inasal with rice, one-piece lumpiang togue, and a hearty serving of delicious palabok to experience home-cooked meal even while staying in the office.

Another Christmas tradition is watching movies in the local film festival that forms part of the itinerary of barkadas as they catch up with each other. Dissecting the film and sharing hugot moments are best done while enjoying Mang Inasal paborito meals and unlimited rice. Everyone can pick their choice of ulam from the tasty pork barbecue, sizzling pork or bangus sisig, and specially-marinated chicken inasal – pecho or paa. They can even indulge in a Christmas merienda with the cool, creamy Pinoy Halo-Halo and sweet leche flan.

With its savory food offerings that capture the distinct Filipino taste, Mang Inasal gives families an authentic eating experience, making the Paskong Pilipino salu-salo more memorable. 

About Mang Inasal 

Mang Inasal is the number one Pinoy barbecue brand that is known for its authentic fusion of traditional Pinoy cuisine with a fast-food concept. 

Today, Mang Inasal leads the market with its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Currently, the company has over 450 stores nationwide to cater to the growing love of Filipinos for the brand. 

The brand has also received numerous awards including the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards. 

The Most Popular Ads In the Philippines, Filipino cultural values reflected in top ten YouTube Ads

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Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns.

The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic views) and promotion (paid views).

Six out of ten of the ads have a distinctly Filipino flavor. Global brands like Coca-Cola — with their “Happiest Thank You” ad taking the #1 spot — use the power of heartwarming authenticity.

“‘The audience of today can't stand anything fake or pretentious," said Merlee Jayme, Chief Creative Officer of DM9 JaymeSyfu, noting that a great piece tells real stories, just as Google’s “Miss Nothing” tells a poignant story of Filipinos all over the world connecting via the web. 

Filipinos continue to show an interest in advertising that feature local celebrities as well. Angel Locsin appearing in Mang Inasal’s prank ad and Angela Nepomuceno’s how-to hair video from Unilever demonstrate the power of this approach. Jollibee Kids Club takes a slightly different track — the cute kids in its boyband might well be the stars of the future.

With an increasingly connected world, the Filipino audience is moved by the same stories as viewers from the rest of the globe. As the world was gripped by World Cup fever, Nike’s all-star ad featuring football stars Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, among others, captivated Filipino interest as well.

As smartphones continue to evolve and penetrate a wider audience, Filipinos were keen to watch an almost four-minute-long product showcase of Samsung Galaxy S5 showing the flagship features of the device. Air New Zealand entertained Filipinos with their in-flight safety video which featured characters from The Hobbit. KLM’s well-trained puppy lost and found service, on the other hand, received awe and admiration from Filipino animal lovers.

The leaderboard is largely populated by ads that were born to be digital, with formats created specifically with YouTube’s audience in mind. #AllergicAkoSa combines the nation’s affinity for music and sharing thoughts online. “Often, they will rant, rave, and actively talk and share about things that they like and dislike,” said Paolo Reyes, Johnson & Johnson’s Sr. Brand Manager of the awareness campaign they created about allergies.

Five of the ten videos are past the three minute mark, which offers a degree of creative freedom for brands — since viewers on YouTube will watch longer videos as long as there is a strong story.

“Recognizing that the digital space is practically bursting at the seams with content choices, it is critical that we offer content that people are actually interested in,” said Dorothy Dee-Ching, Unilever Hair Marketing Director. The content for All Things Hair was defined by the people they serve with, with the topic 'crowd-sourced' from top searches to make sure the content is just what people are looking for.

“The YouTube Ads Leaderboard is a good opportunity for brands to showcase their understanding of the importance of digital marketing in connecting with consumers,” Ryan Morales, Google Philippines Country Marketing Manager said. “We hope the list of creative ads that people choose to watch will encourage the industry to continue watching out for consumer trends and use them to create really good digital marketing campaigns.”

Here is the complete list:

1.	Coca-Cola - Happiest Thank You	3:11
2.	Samsung - Samsung GALAXY S5 - Official Introduction	3:45
3.	Unilever - DIY Fish Tail Braid - All Things Hair	3:41
4.	#AllergicAkoSa - #AllergicAkoSa Song	2:17
5.	Mang Inasal - Angel Locsin Ipinaglaban Ang True Love Niya	1:08
6.	KLM - KLM Lost & Found service	1:43
7.	Air New Zealand - The Most Epic Safety Video Ever Made	4:38
8.	Google - Miss Nothing	1:40
9.	Nike Football - Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more	4:12
10.	Jollibee - Dito, MASAYA!	1:34

Mang Inasal music advocacy releases four music videos

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FILIPINO fast food chain Mang Inasal has released the first batch of the most-awaited music videos of its Mang Aawit Music Advocacy Program grantees.

The well-produced music videos of breakthrough OPM (Original Pilipino Music) artists Myrus, Aries Sales, Arnee Hidalgo and boy band 1:43 (one forty-three) have premiered in the more than 400 Mang Inasal branches across the Philippines.

“The Mang Inasal Mang Aawit Music Advocacy Program has yielded four exquisite and heartwarming songs and music videos from no less than the most talented breed of Filipino recording artists today,” said Mang Inasal General Manager Bong Abela.

“We hope that these distinctly OPM songs will become a part of the everyday lives of our loyal patrons just like their favorite Mang Inasal food,” he added.

New music videos

OPM pop heartthrobs 1:43, composed of Anjo Resurreccion, Kim Nicolas, Goldmon Aquino, and Yuki Sakamoto, present a classic love song titled “Sa Isang Sulyap Mo” in their music video. Written by Myrus and arranged by Jonathan Ong of SonicState Studio, the track is about how a simple glance can make someone fall in love.

After making their fans go gaga over their debut album “Time for Love”, Yuki, Gold, Kim, and Anjo show their romantic side in the new video as they sing the heart-felt lines: Sa isang sulyap mo ay nabihag ako/ para bang himala ang lahat ng ito/ Sa isang sulyap mo/ nabighani ako/ nabalot ng pag-asa ang puso.

The boys of 1:43 have steadily grown their fan base, beginning with a posting of their very first digital single “Merry Christmas Na!” on YouTube back in November 2010. That video has been viewed more than 100,000 times.

This generated even more interest for the group. Their second single “Pag-ibig Na Kaya” was released via Youtube as well and is now above the 56,000-hits mark.

These video releases on the Web were followed by a series of mall shows and campus tours where fans of 1:43 were finally able to meet their idols. All in all, these activities helped secure their fan base online (their Facebook fan page now has about 38,000 followers) and off-line as well. 

Another Mang Inasal Music grantee is acoustic heartthrob Aries Sales. His music video“Miss Masungit” features the 23-year old singer-songwriter from Davao City as he tries to charm actress Kathleen Hermosa. Aries’ love struck character follows her around and woos her with his love songs. He does everything just to make papansin to the apple of his eye.

Aries is musical prodigy who is as skilled with his singing as with his guitar playing. While his guitar skills are nothing short of amazing, his voice is equally impressive for its range, versatility and emotional power. He is also a talented songwriter.

Aries performs a wide range of musical genres from pop to folk, to jazz and hip-hop. He is simply one of the most well rounded musicians in the business today and is an all-around entertainer during live performances.

Aries performs a wide range of musical genres from pop to folk, to jazz and hip-hop. He is simply one of the most well rounded musicians in the business today and is an all-around entertainer during live performances.

His music video likewise features Bekimon, who plays the role of Kathleen’s best friend. Do Aries and Kathleen end up together? Watch the video to find out.

There is also the music video of Myrus where he performs his own composition titled “Pusong Lito”. It is about a guy who is torn between two beauties—Stephanie Dan and Cai Cortez. This new single is the modern day “Sana Dalawa ang Puso Ko”, which was a huge hit in the 90s.

Myrus first gained a following for the expressiveness and velvety quality of his voice—this earned him an initial following for his ballads. His exceptional vocal skills leave audiences in awe once he displays its tremendous range and flexibility—qualities that are best heard when he starts singing his RnB, jazz and rock repertoire live onstage.

Myrus’ previous album "Love Cycle" and its repackaged version are Certified Gold Records by Sony Music. He is also a dedicated advocate of Original Pilipino Music (OPM) and is the project head of the “Tunog Natin” all-OPM concert series. 

Arnee Hidalgo’s heart-breaking love song called “Bakit Ba?” completes the first batch of the videos for the music advocacy program. Her music video featuring model-actor Victor Aliwalas, presents the different ways that couples end their relationships across various eras in history.

Arnee has been dubbed as “the Philippines’ RnB Siren” ever since she recorded her own version of the Francis M. original hit “Cold Summer Nights”. She has become one of the most sought-after Filipino performers locally and abroad. She is a winner of several awards including Voice of Asia 2002 Silver Prize Winner and Most Beautiful Contestant Special Award; 2003 Campus Radio 97.1 OPM Artist of the Year, and 2004 Meg Magazine Breakthrough Artist.

Mang Aawit program

The Mang Aawit Music Advocacy Program was launched a few months ago to help revive the local music industry by developing new and exciting OPM talents. This program provides opportunities and resources to eight groundbreaking Filipino singers and songwriters so they can continue recording new and original songs.

“The Mang Aawit Music Advocacy Program is about continuing the legacy of OPM. Only when we support the young artists can we make sure that Filipino music will go on for generations to come,” said Abela.

For Myrus, the Mang Aawit music grants are valuable opportunities that help build the careers of young artists like him.

“Every young artist has to struggle to make it in this industry. There are just so many talented Filipino musicians and singers—but not enough venues for them to show their talents. The Mang Aawit music grant is a great encouragement to young artists; it gives us the once-in-a-lifetime chance to finally share our music to a nationwide audience,” he said.

The second batch of Mang Aawit Music Advocacy Program artists who will soon release their videos are singers Sheng Belmonte and Stephanie Dan; alternative pop rock band Kiss Jane and radio DJ/singer/composer Onse.

“Producing the songs and music videos is a way of supporting and promoting OPM. They are going to be shown in all Mang Inasal branches nationwide so more Filipinos could listen to and appreciate new and original Filipino music recorded by our grantees,” Abela said.