Brother Philippines launches Customer+ Loyalty Program

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Brother International Philippines Corporation (Brother Philippines) always strive to offer customers superior value with high-quality, user-friendly, reliable and cost-effective products and services.

A leader in home and business IT peripherals, Brother International Philippines Corporation (Brother Philippines), recently launched its Customer+ Loyalty Program which aims to create a life-long customer relationship that focuses on brand and service excellence. 

The Brother Customer+ Loyalty Program is a fully integrated customer program which offers comprehensive training sessions for new and some 7,000 plus existing Brother printers and multifunction center customers in Metro Manila.

The program likewise sends regular updates on machine information, consumables, service, survey and more importantly, special trade-in offer given two years from the time customers become Customer+ members.

Glenn Hocson, president of Brother Philippines said, “Our customer loyalty program has been in place for some time now; and in running the program silently, the customer feedback that we’ve gathered helped us improve the program to be more structured and to serve our customers better. This improved program is what we are formally introducing today as ‘Customer+’.”

“The program is part of our customer-first orientation as reflected in our “At Your Side” mantra. We always want our customers to be able to use our products well and maximize their features, and be assured that Brother is always at their service,” Hocson further stressed.

Takafumi Kamenouchi, managing executive officer of Brother Industries, Ltd. said, “This program is truly a reflection of Brother’s ‘At your side’ mantra. The Brother Group commends our Philippine subsidiary for coming up with this program, and going the extra mile to serve customers and improve their Brother experience.” 

Also present during the event were Isao Noji, General Manager of the Sales and Marketing Department handling Asia Pacific and Japan, and the Global Marketing Department of Brother Industries Ltd.; Yumiko Iwadare, General Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries Ltd.; Takao Shima, Manager for Sales and Marketing for Japan and Asia Pacific of Brother Industries Ltd.; Masakazu Goto, Senior Team Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries, Ltd.; Shinji Tada, Managing Director, ASEAN, of Brother International Singapore Pte. Ltd.; and Masao Kasagi, Deputy General Manager for Sales and Marketing, Brother Philippines.

Brother executives and celebrity supporters recently gathered to celebrate the launch of the company’s Customer + Loyalty Program at the Makati Shangri-la. 

In photo during the launch (from left to right, back row) are Mr. Kamenouchi, Mr. Tada, Mr. Noji, Ms. Iwadare, Mr. Demanarig, Mr. Shima, Mr. Goto, Mr. Kasagi and Mr. Hocson. Joining them (from left to right, front row) are celebrity guests LA Tenorio, Ginoboi Quillamor, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeron and Jeric Teng. 

Customers also gave testimonials on the comprehensive training they were given to be able to maximize the use of their Brother printers. They said that through Brother’s various activities for their customers, they are getting more value from their purchases. They were likewise pleased at Brother’s personal approach to reaching out to their customers. 

Brother’s Customer Plus Loyalty Program launch with celebrity supporters. Brother Philippines President Glenn Hocson, (fifth from left) led the launch of the company’s Customer + Loyalty Program at the Makati Shangri-la with Brother celebrity supporters; Ginoboi Quillamor, Troy Montero, LA Tenorio, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeric and Jeron Teng.

Epson Powers Star Dome - A New Star City Attraction

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There’s a new dragon that made its secret lair inside the Star City Amusement park in Pasay, and this one has a beautiful story behind it.

Launched last December, Star Dome – Star City’s newest attraction, features holographic technology and dome projection to tell a timeless, compelling story about a prince, a princess, and a dragon.

“We are very proud to showcase the power of Epson’s projectors in this one-of-a-kind show. Star Dome is the first and only installation of its kind in the country and Star City is only the third in the world today to feature this attraction,” said Epson Philippines Corporation’s (EPC) President/Country manager, Toshimitsu Tanaka.

For its dome style projection, Star Dome is using the Epson EB-Z8450WU projector – a high-end unit capable of a 360 degree installation, projects HD-quality WUXGA images, and sports a 7,000-lumens lamp. With its proficiency for geometrical corrections and accurate color matching (edge blending), the Epson EB-Z8450WU is perfect for unique installations.

“As the Number 1 global projector brand, Epson is proud to lend our innovative technology to highlight the creative projection applications that Star Dome uses,” added Tanaka.

Aside from the dome set-up, the attraction features an interactive giant book that users can manipulate by swiping, giant ‘talking’ heads animated through projection mapping, and live-action/holographic technology hybrid story telling.

When asked why Epson projectors were chosen for this theme park attraction, Lyn Lizarondo, EPC’s Product Manager for Visual Instruments, explained that the strength of Epson projectors lies in the company’s proprietary 3LCD technology.

“Compared to our competitor’s similarly-priced 1-chip projectors, the colors that Epson 3LCD projectors provide are usually three times brighter. With brighter colors, stories come alive, presentations make a bigger impact, and entertainment – your HD movies and 3D games – becomes much more immersive,” said Lizarondo.

The International Committee for Display Metrology (ICDM) reviewed the initial work done by Epson and scientists working for 3LCD. The committee concluded that customers should consider Color Light Output (CLO) as a relevant metric when buying a projector. A higher CLO means more vivid and realistic colors. On the other hand, 1-chip projectors cannot claim the same since they can only produce 1/3 of Color Light Output vis-à-vis their White Light Output. As such, for customers to get their money’s worth, they should insist on the Color Light Output specs for their projector purchase.

Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as diverse as the office, home, commerce and industry. Epson's lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

For more information about how projector buyers should look for color light output, visitwww.epson.com.ph/colorbrightness

How roof gardens or sky parks are helping in cooling cities

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Planting roof gardens on tops of building is a great way to make city more efficient.

Rooftop gardens are most effective when constructed on the flat roof styles common to many city commercial, institutional, or industrial buildings.

The planters on a roof garden may be designed for a variety of functions and vary greatly in depth to satisfy aesthetic and recreational purposes. 

There are purposes and objectives of having Rooftop Gardens, such as leisure and relaxation, beautifying the environment, and greenery and nature.

-- Rooftop gardens have the potential to be used as a strategy to relieve storm water peak

-- Roof garden can prevent flooding during intense rain events by absorbing rain water

-- Green roofs have been proven to increase roof durability, longevity, and save on energy costs,

-- Rooftop gardens offer a multi-faceted solution to improve the health of cities.

-- There are potential of plants to put in roof top to filter out air pollutants.

-- Rooftop gardens are effective way of addressing climate change and reducing global warming

-- Rooftop gardens are known to dampen the heat island effect, or warm regions usually caused by urbanization.

Planting on roof tops can make urban living more self-sufficient and more accessible to urban people.

Roof gardens have been around for centuries, but still a fairly new concept in the Philippines. Apart from their aesthetic qualities, these gardens have been proven to reduce temperature around the area where they are built, providing a cooler sanctuary in the midst of sweltering urban jungles.

Another little-known concept is urban heat island, an area significantly warmer than its surroundings. A highly urbanized city is a perfect candidate to be an urban heat island. Apart from the discomfort caused by high temperature in these areas, they cause several other problems such as high power consumption, health problems, and water quality loss.

The vegetation provided by roof gardens help counter these degenerative effects.

In the country, SM is helping bring the benefits of roof gardens to the public through its Sky parks. First introduced in SM North Edsa, SM’s sky parks let customers experience the relaxing ambience of an oasis atop the mall and away from the busy thoroughfares of the city.

The Skygarden is a long, elevated curvilinear park, which offers much needed green space, not only for the mall, but also for the city as a whole. It buffers the mall from the busy EDSA intersection, and serves as a living, organic link between the different components of the mall – The Block, The City Center, and The Annex.

Lifted from the road like a floating green ribbon, this elevated garden softens the hard urban environment with lush land and waterscapes, while its organic form complements the new wavy cladding of the mall.

Canopied walkways meander amidst undulating lawns, ponds, and trees, while tunnels of shops are sculpted out of the earth, giving visitors a new dimension to the traditional park experience.

This Roof Garden has about 55 species of plants, grass, and trees that grow on a special type of garden soil that offers a lightweight effect on the structure. A truly green garden, it has a special type of drainage system that allows it to conserve water.

The Sky Garden’s water features include two bubblers, a simulated river flowing at the center, andwaterfalls at the edge of the second floor, which act as a monumental screen onto which promotional montages can be projected, giving the park an added presence at the street level.

The Skygarden’s Sky Dome has become a premiere entertainment destination in the North Metro area.

A roof garden is a building rooftop covered with vegetation, first introduced by SM Prime Holdings Inc. in the Philippines through its 400-meter Sky Garden atop a portion of SM City North Edsa.

“Roof gardens originated from Germany way back in the 1970s,” Weng said. “Asia, by and large, is still very much in the infant stage.” However, his home country, Singapore, is already aiming for an increase in skyrise greenery, with an additional 150 hectares, or 80 percent of the country’s rooftops, by 2030.

Manila Doctors launches new Siemens Symbia Intevo xSPECT: The world’s best Gamma Camera with CT Scan

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New Siemens Symbia Intevo xSPECT is the world’s best Gamma Camera with CT Scan. Symbia Intevo's faster imaging solutions improve patient comfort and satisfaction. 

Manila Doctors launched and introduced the new Siemens Symbia Intevo xSPECT during the press conference held last September 23, 2014. 

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(From left) MDH Nuclear Medicine Department Chair Dr. Antonio Garcia, SVP for Medical Affairs Dr. Dante Morales, Siemens Healthcare Clinical Marketing Advisor Dr. Partha Ghosh and MDH Medical Director Dr. Mario Juco introduces to the member of the press the new Symbia Intevo xSPECT - the first xSPECT system in the Philippines and in Southeast Asia .

Manila Doctors Hospital partners with Siemens in bringing the world’s best xSPECT system to the Philippines and in Southeast Asia - the new Symbia Intevo which provides physicians with the ability to not only image disease, but also to leverage the high resolution to see the unseen for more confident interpretations. Its unique quantitative capabilities provide the ability to monitor and adjust treatments earlier by accurately measuring even small differences. 

To support patient safety and increased efficiency, Symbia Intevo was designed to administer the lowest dose while imaging patients faster than ever.

Symbia Intevo is the world’s best Gamma Camera with CT Scan and the first system of its kind in the Philippines and in Southeast Asia to allow easy, accurate and reproducible quantification, making treatment follow-up possible.

(In this photo MDH Nuclear Medicine Department Chair Dr. Antonio Garcia explains to the patient the machine's unique imaging features.)

Faster and more accurate cardiac imaging 

The increase in demand for faster myocardial perfusion imaging has been one of the key trends in nuclear medicine. With Symbia Intevo, cardiac imaging becomes 75% faster and more comfortable and accurate than ever before. The innovative IQ.SPECT makes cardiac imaging 4 times faster for patient comfort and improved image quality.

Molecular Imaging is now Quantitative

Accurate and reproducible quantification supports physicians’ ability to more confidently interpret clinical images, enabling early modification of treatment and potentially reducing the cost for skeletal such as assessment of bone graft function and retention, hip joint replacement follow-up, assessment of meniscal pathology and grading and follow up of renal osteodystrophy. The scanner may also be used for other applications such as infection, inflammation, lung perfusion, renal cortical mass, liver and autoimmune disease.

Through this latest acquisition, Manila Doctors Hospital in its thrust to provide world-class quality and affordable healthcare to its stakeholders aims improve patient well-being, reduce costs and increase productivity. Symbia Intevo may give physicians the ability to make progress in diagnosing and treating the most challenging diseases, and to make more accurate treatment decisions.

Manila Doctors Hospital

One of the leading centers of health and wellness in the Philippines, MDH is a Metrobank Foundation healthcare affiliate. The Foundation actively supports the Hospital’s operations and provides funds for a wide array of social services—which includes subsidies for in-house charity patients, surgical missions, outreach programs and health-related interventions, projects in adopted communities and schools—and research. MDH is certified as an ISO 9001:2008 institution and recognized as the first private hospital in Asia to be accredited by Accreditation Canada International.

Philips commemorates breast cancer awareness month

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With the use of medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being. That can change the world when it comes to early diagnoses, treatment and prevention.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation.

In terms of breast cancer incidence, the Philippines ranks the highest in Asia. According to research, one in every 13 Filipino women will develop breast cancer in her lifetime. 

For its part, Philips has always been committed to improving the healthcare landscape of the country—including providing solutions to help women care for themselves better.

In line with this, Philips Avent and Philips Healthcare are set to cap breast cancer awareness month with an event geared to raise awareness about this deadly disease.

Last September 24, 2014, Philips held a tour of the mammography facility at Capitol Medical Center, Quezon City.

Luckily, I am one of the media people invited to join a event to see the reseach and innovation as part of the campaign to raise awareness. I had my mammography and thankfully for what result it would be. 

Breast cancer continues to be the most commonly diagnosed cancer in women in the United States, regardless of race or ethnicity. Nearly all breast cancers can be treated successfully if found early. When breast cancer is found in its earliest stage, the five-year survival rate is 98 percent.

In 2013 we continue to support Breast Cancer Awareness Month through a global, multi-year campaign. As part of the campaign we raise awareness through eye-catching pink illuminations of landmarks, we help fund international research, and we offer women free testing and education in various locations around the world.

For years Philips have been supporting Breast Cancer Awarenss by using our innovative colored LEDs to illuminate global landmarks and literally putting a pink spotlight on the importance of early breast cancer detection.

In 2013 we go a step further: rolling out a global relay of eye-catching pink illuminations, travelling around the world throughout the month of October.

Every year, approximately 1.4 million women are diagnosed with breast cancer. The cure lies in innovation. Ground-breaking research and technological development can change the world when it comes to early diagnoses, treatment and prevention.

That is why as part of the campaign; Philips and Philips employees donate money to renowned research institutes in North America, Europe and Asia.

We also use our medical expertise and innovative technology to offer information, education and free testing to women, helping them manage their health and well-being.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”

Amsterdam, the Netherlands – As a technology company that cares about people, Royal Philips (NYSE: PHG, AEX: PHIA) is pleased to continue its support of Breast Cancer Awareness on a global scale. As part of its commitment, Philips aims to offer 10,000 women free mammography testing and highlight the importance of early detection by illuminating an estimated 100 landmarks around the world pink throughout the month of October.

2013 marks the second year of the company’s multi-year global Breast Cancer Awareness program. Philips hopes to add meaningful value to the cause in the fight against breast cancer by building on the technology, expertise and passion across its three sectors.

“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, Philips Chief Executive Officer, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”

Philips will build on its expertise in Healthcare to educate men and women within and outside the organization on the importance of early detection and ways of (self) examination. Philips also aspires to galvanize its employee base of 115,000 employees to raise funds for ground-breaking innovation, by supporting international research in three renowned institutes based across Europe, Asia and North America*.

More information on the Philips’ Breast Cancer Awareness program

Photos : Here .

Lighting innovation concepts from Philips, leader in LED who gives a glimpse of the future

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Lighting innovation concepts from Philips are set to revolutionize the landscape of lighting

“Imagine a future where you can just let your kitchen lights flash colors in time to a dance tune, or where your lighting can notify you of whether or not it will rain.” 

“Imagine if you are away from home but still be able to open the lights there with just a swipe on your cellphone.”

Fabia Tetteroo-Bueno, Country Manager of Philips Philippines. shared during the unveiling of the company’s newest Innovation Concepts.

 “Light is inspiration, whether you are resting inside your home or working at the office, light can have a dramatic effect on how we do things.”

“With our inspiration-focused Innovation Concepts, we stretch the technology further to help improve the lives of people. And we do so by adding a new dimension to lighting—creative expression,” 

Philips Philippines is opening new possibilities in the future of lighting with its roster of Innovation Concepts that fuse lighting with creativity in ways that were previously considered unimaginable.

The current lighting solutions from Philips also address the need for more energy-efficient lighting in the Philippines. In fact, shifting to LEDs and controls from old, inefficient lighting can result in 85 percent more savings for consumers.

Tetteroo-Bueno continues, “Philips is driving the switch to energy-efficient solutions, and shaping the future with exciting new light applications. Lighting technology can now be seamlessly integrated into novel technologies that deliver in both form and function. Needless to say, it is an exciting time for the company, as it discovers more meaningful innovations that fill the need for inspirational lighting.”

In line with this, Philips introduced six innovation concepts that embody the future of lighting:

Flexibility

Controllability

Alternative Energy

Connectivity

Dynamism

Materials Integration. 

“These concepts exemplify our vision for lighting in the next decade,” Tetteroo-Bueno described.

Flexibility

Under the concept of Flexibility lies the technology of OLEDs or organic light-emitting diodes- the banner lighting systems of Philips. OLEDs are surface light sources—like wallpaper, ceilings, and windows—that shine brightly with daylight even when it is dark. These glare-free lights have glass plate assemblies that can be seamlessly integrated into installations. 

The Philips LivingShapes interactive mirror, for example, takes full advantage of the unique characteristics of OLEDs. It is made up of dozens of Lumiblade OLEDs that emit light when it is turned on and appear as mirrors when turned off. 

Likewise, Philips LivingSculptures let designers orchestrate three-dimensional arrays of OLED in open spaces like ceilings and walls—adding a sense of movement to any surface, as multiple light panels rhythmically move and illuminate to create interactive displays.

Controllability

Under Controllability is a technology called Philips Antumbra. The Antumbra Panel Series is described as the new benchmark for user control panels. Engineered for high-end residential and hospitality, these switches greet guests by automatically ‘waking up’ with a wall-washing lighting effect. 

“Designed with a magnetic field, Antumbra panels sense when there’s a nearby body—triggering a backlight to welcome its users,” said Tetteroo-Bueno.

“In addition to letting you customize your light settings, the panel can also be used to interface with different household appliances—bringing convenience that is in a completely different league to anything else at present.”

Alternative Energy

Light is a basic necessity, but there are many off-grid areas and sites in the Philippines that have limited access to power. According to Tetteroo-Bueno, this raises the need for cost-efficient alternative lighting solutions for communities hard-pressed in electricity. 

She explained, “Philips Mobile Solar LED Lighting presents solutions that can instantly brighten the lives of Filipinos in these communities by creating a safer environment that encourages them to be happier and more productive.” 

These solar LED lighting systems store energy from the sun during daytime, so that they are able to provide illumination at night. These modules are also commonly used in street and road lighting. 

Connectivity

Wireless connectivity will revolutionize how people interact with lights. Tetteroo-Bueno asked, “Imagine if your lights at home or office can be controlled from the comfort of your smartphone or tablet? That is unparalleled simplicity and convenience at your fingertips.”

Philips Hue offers consumers intuitive technology in the palm of their hands. This innovation, Tetteroo-Bueno pointed out, lets you create and personalize light through an app—letting you pick from a wide spectrum of shades to set the mood and feel of your living space. Hue can also alert you of your schedule, incoming email or even warn you if it will rain.

Dynamism

Under the concept of Dynamism is Philips Color Kinetics (CK). CK lets people appreciate the world’s landmarks with a dynamic mix of colors. These dazzling light installations are currently used in over 34,000 iconic spectacles across 100 countries—including England’s coveted London Eye.

Tetteroo-Bueno remarked, “Color Kinetics fuses the advantages of LEDs with state-of-the-art digital control technology, combining millions of colors and high-quality white light to be displayed without the inefficiency of traditional lighting. As a result, landmarks like the London Eye look as breath-taking at night as they do during daytime.”

Materials Integration

Philips LED lighting systems can also be integrated with superior sound absorption to enhance room interiors to create the ideal setting for the workplace. 

“The Philps Soundlight Comfort Ceiling (SLCC) creates a synergy between light and sound,” claimed Tetterroo-Bueno. “This acoustic light ceiling system combines comfortable LED lighting with sound deadening technology to orchestrate the perfect work space, as it exudes comfort and performance.”

Philips Luminous Textile Panels (LTP), on the other hand,instantly bring drab spaces to life with a rich combination of multi-colored LED modules within acoustic textile panels that soften sound, setting the perfect tone for hallways and meeting areas. 

The future of lighting

Philips has embodied its inspiration through the Innovation Concepts, aiming to develop lighting solutions that are beyond ordinary functionality. Apart from ensuring energy efficiency and sustainability, Tetterroo-Bueno adds that these state-of-the-art innovation conceptsalso pioneer new avenues in applications—particularly in art and design. 

She concluded, “Our innovation concepts give us a glimpse of the future of lighting. These concepts and their applications are what we can do today. Just imagine the possibilities that Philips can bringtomorrow.”

MINI Philippines launches The New MINI.The New Original MINI Cooper and MINI Cooper S

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This is amazing, head-turner and eye-catcher! Introducing and explore The New MINI.The New Original : Epic driving fun better than before. 

MINI Asia and British United Automobiles, Inc. recently launched the new-generation MINI.

The New MINI.The New Original MINI Cooper and MINI Cooper S 

Designed to be bigger, drives better and packed with more technological innovation than before, the new MINI continues to be the leading original of the premium small car segment.

The evolution of the new MINI’s design signals the more mature character of this new model, reflecting significant optimization in aspects such as space, safety, materials and finish quality as well as driving dynamics and ride comfort. It’s the original MINI, re-born, kept the original MINI’s iconic bulldog stance and “wheels-pushed-out” design.

Both 3-cylinder and 4-cylinder engines are introduced, all featuring MINI Twin Power Turbo Technology. The petrol engines include turbocharging, direct fuel injection and variable camshaft control on the intake and exhaust side (double VANOS).

In the engines of the MINI Cooper S and MINI Cooper models there is also fully variable valve control in the form of VALVETRONIC, as patented by the BMW Group. 

All model variants of the new MINI have improved engine and driving performance figures while their fuel consumption and emission levels have been reduced as compared to the predecessor models by as much as 27%.

The new MINI Cooper S is powered by a 2.0-litre 4-cylinder engine with a peak output of 192 hp which goes on stream between 4,700 and 6,000 rpm, delivering its maximum torque of 280 Nm from 1,250 to 4,750 rpm.

Torque can even briefly be increased to 300 Nm by means of an overboost function. As a result, acceleration from 0 to 100 km/h takes just 6.7 seconds, while the top speed is 233 km/h. The average fuel consumption of the new MINI Cooper S is 5.5 litres per 100 km, while its level of CO2 emissions 127 g/100km (per average EU test cycle).

With output increased by 14 hp to 136 hp between 4,500 and 6,000 rpm and a maximum torque of 220 Nm (230 Nm with overboost), now available from 1,250 to 4,000rpm, the 1.5-litre 3-cylinder petrol engine in the new MINI Cooper also enables much sportier driving performance than the predecessor power unit. The new MINI Cooper sprints in 7.8 seconds from 0 to 100 km/h, with a top speed of 210 km/h. Its average fuel consumption has been reduced to 4.9litres per 100km and a CO2 emissions level of 115 g/100km (per average EU test cycle).

The six-speed automatic transmission which comes standard for both the Cooper and Cooper S offer improved efficiency, enhanced shift comfort and increased shift dynamics. These advancements have been achieved by means of such elements as a more efficient transmission control system, a more direct connection and optimised hydraulics. The new MINI also combines automatic transmission with the automatic engine start/stop function for the first time, preventing unnecessary fuel consumption caused by idling at junctions or in congested traffic.

The MINIMALISM technology which is a standard includes not only the automatic engine start/stop function but also extensive measures to optimize weight and aerodynamic drag in the new MINI. Other measures include brake energy recuperation and needs-oriented control of the fuel pump, coolant pump and other ancillary units. The electromechanical power steering is equally as energy-efficiency as the map-controlled oil pumps in all engines. 

Depending on the model variant, a significant optimisation of aerodynamic properties is achieved by such measures as active cooling air flaps, extensive underbody trim and air ducting elements in the upper section of the C columns. With a drag coefficient (Cd value) of 0.28 (MINI Cooper) or 0.31 (MINI Cooper S), the new MINI is the segment leader in terms of aerodynamics, too.

The completely redesigned front grille boasts big air intakes and a black honeycomb-patterned grid specific for the Cooper S. On the back, the air outlet housing two fog lights is wrapped around the double exhaust tailpipes. Proud red S badges on the front grille and back make a clear athletic statement.

Optimized suspension technology: Less weight, more go-kart feeling. 

The refinement of suspension technology in the new MINI keeps to the well-established design principle of the single-joint spring strut axle at front along with a multilink rear axle that is unique within the competitive environment, as well as featuring extensive optimization of all components in terms of material selection and geometry. All improvements are aimed at intensifying the experience of the agile MINI handling properties, commonly known as the go-kart feeling. The set-up of the wheel suspension, body mounting, vehicle suspension, damping, steering and brakes takes account of the increased level of engine power and the typical MINI concept consisting of front-wheel drive, transversely mounted engine at the front, low centre of gravity, short overhangs, wide track and a rigid, weight-optimized body structure. 

In order to reduce weight and increase component rigidity, the new front axle is fitted with aluminum swivel bearings as well as axle supports and wishbones made of high-strength steel. The modified front axle kinematics supports the agile turn-in response and precise steering sensation of the new MINI. The share of high-strength steel used in the rear axle has also been increased. Tube-shaped stabilizers at the front and rear axle likewise contribute to weight reduction. 

Intelligent lightweight construction means that weight reduction in the new MINI is combined with an increase in rigidity, thereby promoting both agility and occupant protection. In spite of its extended range of fittings, virtually all variants of the new MINI are lighter than their respective predecessor models. They also weigh less than their competitors in the segment.

The new MINI Driving Modes provide an excellent basis for fuel efficient or sporty motoring. A rotary switch at the base of the gear or selector lever is used to activate the standard MID mode, the SPORT or the GREEN mode.

In addition to the characteristic curve of the accelerator and steering and engine acoustics, the MINI Driving Modes also influence the ambient lighting, the displays in the LED centre instrument, the shift characteristics of the automatic transmission and the Dynamic Damper Control configuration (exclusive for MINI Cooper S).

The choice is between a setup of very sporty, comfortable and well-balanced, or geared towards fuel efficiency. 

In GREEN mode - supporting a relaxed and more fuel-efficient driving style - the energy used by electrically powered comfort functions such as air conditioning is reduced. In cars fitted with automatic transmission it is also possible to use the coasting function. The drivetrain is decoupled at speeds of between 50 and 160km/h as soon as the driver removes their foot from the accelerator pedal. The new MINI then rolls at idling engine speed at a minimum rate of fuel consumption.

The newly configured suspension and damping systems have been significantly reduced in weight. The dampers are decoupled at the front and rear axle by means of triple-path support bearings. Another new addition to the MINI equipment program is Dynamic Damper Control (standard in MINI Cooper S).

Two characteristic lines are available for damper set-up, allowing activation of either a more comfort-oriented response or a direct, sporty response. The compression and rebound stage are adjusted by means of electrical control of the EDC valves. 

The electromechanical power steering has also been subjected to extensive improvements. So-called torque steer compensation prevents self-steering tendencies caused by differing degrees of torque at the drive wheels. Steering precision has also been optimized for sudden avoidance swerves and when taking bends in very sporty style. Standard features also include the speed-related steering assistance system Servotronic. 

Exterior: Bigger proportions, better agility and ride comfort. 

The body of the new MINI Cooper is :
3,821mm long (+98mm vs predecessor)
1,727mm wide (+44mm vs predecessor)
1,414 mm high (+7mm vs predecessor).

The wheelbase is 2,495 mm (+28mm vs predecessor)
The track width has been enlarged to 1,501mm (+34mm vs predecessor)

The length of the MINI Cooper S, meanwhile, is at 3,850mm (+121mm vs predecessor)
Track width of 1,485mm (front +32mm and rear +24mm vs predecessor). 

Cornering agility and ride comfort benefit from these new dimensions as do the amount of space available to occupants and the luggage compartment volume. The extended adjustment range of the front seats, a seat surface lengthened by 23mm and a perceptible increase in shoulder room provide more foot space and freedom of movement as well as optimised entry comfort for rear passengers. Luggage compartment volume has been increased by 51 litres to 211 litres.

Innovative driver assistance systems: Increased convenience and safety.

Further evidence of the technological progress ushered in with the new edition of the MINI is to be found in the program of optional driver assistance systems - available for the first time in a model of the British brand. 

New Optional features include the MINI Head-Up-Display which shows information relevant to the driver on an extendible monitor in the upper section of the dashboard between the windscreen and steering wheel. The MINI Head-Up Display promotes concentration on the road by displaying information directly in the driver's line of sight. It can then be read quickly and conveniently without averting one's eyes from the road.

The information that can be shown in the MINI Head-Up Display includes speed in figures, navigation directions in the form of arrow graphics and junction sketches, visual signals for collision warning, display symbols generated by Speed Limit Info and No Passing Info, Check Control messages and entertainment program details such as radio channels and track titles. The graphics on the high-resolution screen are clearly visible in all light conditions.

Other innovations in the area of driver assistance systems for the new MINI include the Driving Assistant option. This comprises a camera-based cruise control and distance control function which automatically maintains a distance from the vehicle ahead, and the collision and pedestrian warning system with initial brake function. In critical situations, the driver is first provided with a visual signal in the form of a graphic symbol that appears in the instrument cluster; this is supplemented at the second warning level by an acoustic signal prompting the driver to react. 

In addition to this, an automatic brake manoeuvre is triggered in the case of an imminent collision with a pedestrian or if there is a risk of a rear-end collision in urban traffic. Here the new MINI is decelerated at medium brake force. Depending on the situation, this can either prevent an impact occurring altogether or else significantly reduce the severity of the accident. As the automatic deceleration is activated, the driver is also given an unmistakable prompt to intervene.

A rear view camera and parking assistant are also available for the new MINI. The video images supplied by the rear view camera underneath the tailgate handle are shown on the on-board computer in the central instrument as an aid when manoeuvring and reverse parking.

The new MINI is available for viewing at the MINI Global City and MINI Cebu.

Children of Multiple Intelligence

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We are all familiar with the “intelligence quotient,” or “IQ,” the way that intelligence is measured on Gardner's test.

There are seven main areas in which all people have special skills, Howard Gardner calls them intelligences. 

Current research indicates that the only limit to one's intelligence is what the individual believes is possible and how his or her behaviors either foster or limit his or her intelligence.

The traditional theory of intelligence has helped create a mindset or paradigm as to what "smart" or "intelligent" is, who has potential or ability to be smart, and how we can or cannot become smart. This has clearly influenced current educational practices. It is still common educational practice to use the score from standardized intelligence tests to qualify children for various special programs. It is assumed these tests measure intelligence accurately and meaningfully.

Current research on the brain, learning and human intelligence from a variety of disciplines, including medicine, cognitive sciences, and education has provided information with profound implications to education. 

When speaking of “intelligence,” most people only think of academic aptitude, such as readiness towards schoolwork or getting high grades. Thus, parents say their child is “smart” when he or she lands the top of their class. But with the advent of ‘multiple intelligence’ – the simplistic definition of intelligence no longer holds. 

Now more people are realizing that true intelligence covers a broader spectrum of an individual’s capabilities.

A new context of ‘smart’

The concept of Multiple Intelligence was first introduced by Dr. Howard Gardner, an educational psychologist at Harvard University who explored the topic in his book Frames Of Mind. Dia Kagaoan, psychologist, licensed teacher, entrepreneur and SPED educator, trained under Dr. Gardner himself when the latter came to the Philippines in 1985. Dia explains that according to Gardner’s theory, there are multiple ways that a child can be smart, and to date has listed nine categories of intelligence. “From the standpoint of early childhood development, the most relevant types on this list can be narrowed down to three: Brain Smart, People Smart, Body Smart,” she says.

Dia says a child has the capacity to achieve holistic development if provided with suitable instruction, encouragement, and nutrition.

Not settling for one

Margaret Maraña 

From an early age, Margaret Maraña has exhibited a predisposition towards advanced development. She mastered the concept of numbers up to the thousands at the tender age of 3. In less than ten days, she was able to memorize the multiplication table at the rate of one table a day. She loved poetry and story books. By age 5, she could easily point out places like Pretoria or the tiny Pacific and Atlantic islands on the world map. She was also a competent dancer who responded well to choreography. Today, aged 6, she handles academic material two levels advanced.

But it turns out Margaret had another strength which will actually lead to further developing her other smarts. Early on, her mother Lila noticed that her daughter had the ability to hold people enthralled.

“She actually developed conversational speech late. What I didn’t get was how she was able to make friends so easily without saying a single word.” Everywhere they went, Margaret would always come away with two to four new friends. Once, at the beach, Lila was shocked to discover upon returning to their cottage after a brief errand, that everyone in the vicinity already knew Margaret by name. “I saw her playing in the sand with kids I hadn’t met. Some people were assisting her and buying a cone of ice cream for her. I don’t know how she does it.”

Lila observed that as Margaret became more sociable, she participated more actively in her dance classes showing more confidence with the way she moves. It was also mentioned to her that Margaret had become more participative in class. As a mother, Lila came to realize that developing one smart can help enhance other smarts and with this, she continuously makes an extra effort to further support her child’s growth.

As a motivated mom, Lila shares that she truly invests a lot in Margaret’s overall development – she gives her only the best. She enrolled her child in the one of the best schools in the metro and even got her child involved in different extra curricular activities during the weekends. “When I saw that Margaret showed interest in dancing, I enrolled her to one of the top dance class studio recommended by my mommy-friends.” 

To add, Lila admits that when it comes to purchasing products for her child, she is the type to always go for the superior quality products especially if recommended by credible personalities that she looks up to.

“I make decisions thinking that I have to make sure that my child becomes her best. And the way I see it, the more I invest in superior quality things, the more returns both my and my child get.”

A valuable player

Dia’s first son, Jiad Arroyo, showed a predisposition towards physical activities early on. “He was always running outdoors and moving around. At 5 or 6, he was already insisting on playing basketball with the adults.” Once when he was 4, Jiad jumped into the deep end of the pool and failed to surface that his aunt had to pull him out. “While most kids would be upset and crying, Jiad’s response was: ‘Why did you pull me out? I was already swimming my way up!’” 

To provide an outlet for this unlimited energy, Jiad’s parents bought him a bicycle. While other kids his age drove precariously on trainers, Jiad had his uncles remove the training wheels and rode his bike with such gusto that his mom had to cut socks into tubes to make him elbow and knee pads to protect him from the rough and tumble. As he got older Jiad qualified on a baseball team based in Alabang. Later he also tried Taekwondo, and won gold medals for his efforts. Eventually, Jiad got a scholarship as a basketball athlete.

With an athletic scholarship, Dia told her son that as she supports him in his journey as an athlete, he should not forget that he is a student first before an athlete thus he should put as much effort in his academics as he is honing his skills in different sports. “Jiad used the discipline he learned in sports to perform better academically.”

“His friendliness and easy going attitude got him a lot of influential friends. His coaches and sponsors were always opening new opportunities for him because they liked him. As a supportive mom, I would always remind him that opportunities and blessings will keep on coming as long as he values them and as long as he is consistently good in school as he is good inside and outside the court.”

Harness the power of multiple intelligence

According to the theory of Multiple Intelligence, genetics, culture, and how the child is raised influence intelligence. Dia says,

“Good nutrition is vital to the holistic development of the child.” 

Lila couldn’t agree more. “I don’t believe a person’s success is dependent on good grades. That’s just one part of it. All the other intelligences – like the way they respond to people or using their bodies to communicate competence are all equally important.” One of her commitments is making sure that her daughter limits junk food intake, eats more fruit, greens and protein, and drinks the right milk. “Our pediatrician only recommended Progress Preschool Gold. At first I had thought that all milk formulas were the same – I was wrong.”

The new Progress Preschool Gold now comes with its best ever Gold Biofactors System (vs previous formulations) that comprises higher DHA, Lutein and choline- to help build a child’s multiple intelligence. For Dia, whose kids, including Jiad, were also raised on Wyeth milk products, educating parents on the role good nutrition has in making a child ready for multiple intelligence is very important.

“We should train up a child in the way he should go,” Dia says. “And if you are a smart mom, you should know that with a competitive environment, it is best to support a child’s multiple intelligence because if your child excels in all smarts, then he will always be steps ahead from the rest.”

About Wyeth Nutrition

Wyeth Nutrition, formerly Pfizer Nutrition, is part of Nestlé S.A. Wyeth Nutrition develops premium-quality nutritional products scientifically-designed to meet the needs of infants and young children, as well as pregnant and lactating mothers. As pioneers in infant nutritional science, our mission is to provide the best nutritional support for future healthy outcomes. For nearly a century, Wyeth Nutrition has leveraged clinical rigor, scientific research, world class manufacturing and product safety standards to drive scientifically-sound solutions that offer parents confidence, help nourish children and support their healthy futures.

The Mind Museum Keeps the Wonderment of Science in Summer

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The Mind Museum known as the Philippines’ first world-class science museum, may be known for having galleries with interactive science exhibits, but not many know that it is also a place that offers unique and fun summer learning activities that tickle the scientist in each child.

CSI 101 shoe impressions as evidence

From simulated crime solving activities, to a behind-the-scenes look on being the museum’s ‘Mind Movers’, to learning about the science behind soccer, The Mind Museum can keep your eyes and minds widening in wonder.

The Mind Museum’s Summer Programs

The Mind Museum continues to provide extraordinary learning and exploration to kids and kids-at-heart. 

This summer, The Mind Museum, with the help of JPMorgan Chase & Co., brought an array of activities that will make you appreciate and love learning even more:

Jr MindMover experiments

In the Crime Scene Investigation 101 (CSI 101) program, young inquisitive minds were tasked by the museum’s Mind Movers to examine a crime scene and figure out what could have possibly happened by doing evidence gathering, fingerprinting, odontology and blood splatter analysis.

Kids even presented their cases to a panel of investigators, and winning participants were given badges as their award. It was truly an exciting experience for them to try their hands at solving cases and on being crime scene investigators.

The Mind Museum also partnered with the scientists of the California Academy of Sciences and offered a Marine Science Camp to young wonderers. Held in Aiyanar Beach and Dive Resort, Anilao Batangas, adventurers gained a deeper appreciation for marine biodiversity through interactive activities including a “wet” show & tell of critters & corals, outdoor survival training with tents, sleeping bags and coolers facilitated by Coleman, and stargazing at night with the museum’s resident astronomer. Highlight was the snorkeling activity in the resort’s well-preserved house reef, and identifying the different forms of marine life that they learned about from the scientists of the Academy.

Soccer Science drills

Meanwhile, other budding science prodigies were given the chance to be like the museum’s resident scientists or ‘Mind Movers’. Through the Junior Mind Mover (JMM) program, participants learned about the story of the museum and its galleries, and even performed experiments in front of museum guests. Through the program, they got to explore different fields of sciences in interactive and creative ways.

For kids who both love sports and science, the Soccer Science Program was the perfect activity to enjoy. Held at The Mind Museum and BGC Turf, participants learned the physics behind this sport including the science of curve balls, soccer statistics and soccer anatomy to prevent injuries. 

Marine Camp outdoor survival challenge by Coleman

This program, made possible with the help of the Fort Bonifacio Development Foundation, Uratex and Mitre, had participants from a select group of sponsored Taguig public school kids, and soccer enthusiasts from all over Metro Manila.

Marine Camp wet show & tell of corals, critters from Aiyanar Resort's House Reef

Soccer Science in BGC Turf

Unending Wonderment from The Mind Museum

Even if summer is over, they can still expect a lot more mind-blowing educational programs. Watch out for exciting science parties or ‘MindBurst’ events such as the Experiment Circus - travel into the past towards the future of Physics; or take part in the Halloween Special: Myth-busting and Ghost-busting and discover what is this spookiness behind “ghost-busting” activities. 

For more details about the museum and continuous flow of events, visit The Mind Museum website at www.themindmuseum.org.