July 17, 2014

The 100 smartest marketing campaigns in the world : "It's More Fun in Philippines" bags international marketing campaign award

“It’s More Fun in the Philippines” promo landed third among the world’s best marketing campaigns, according to the Warc 100, a global annual ranking of marketing campaigns based on performance, effectiveness and strategy.

Warc  announced the rankings in the inaugural Warc 100 recognising the 100 smartest marketing campaigns of the past year.

In giving its ranking, Warc 100 specifically took note of the Department of Tourism (DOT)’s "It’s More Fun in the Philippines" marketing campaign’s tremendous success despite minimal budget allocation.

Warc 100 noted that “how a low-budget strategy tackled an image problem that prevented potential tourists from visiting the Philippines.” 

The It’s More Fun campaign was launched in 2012 by the DOT with BBDO Guerrero, one of the country’s most awarded advertising firms.

Since 1985 Warc has been providing ideas and evidence to the marketing and advertising community. It is the home of the world's most effective advertising ideas, research and practice, all in one place. 

Warc is designed to help agencies, brands, media owners, market researchers and universities improve marketing effectiveness, inspire communications planning and support proposals with credible evidence. It is the one stop resource for marketing professionals in over 100 countries to get smarter, faster and sharpen competitive edge. 


Warc 100’s ranking is mainly focused on marketing that makes a difference, driving business performance or changing consumer behavior.

It also considers if the marketing campaign was able to become a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers.

Also, it takes into account if the marketing campaign was able to showcase the world’s smartest strategies, and the people and organizations behind them.

The rankings are compiled based on the winners of 75 effectiveness and strategy awards from around the world.

Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximize advertising effectiveness.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.

Aside from the It’s More Fun in the Philippines campaign, at the top of this year’s Warc 100 rankings is an Egyptian campaign for Vodafone.

The number two spot was taken by “Small Business Saturday,” a US campaign for American Express by Digitas and Crispin Porter & Bogusky.

Fourth is “Thank You, Mom,” a US campaign for Procter & Gamble by Wieden + Kennedy, while fifth place went to “Overstay Checkout” for Art Series Hotels in Australia by Naked Communications.

The Warc 100 is designed to be a benchmark for commercial creativity. It assigned points based on the awards won (for example, gold, silver or bronze), then weighed those points based on the competition’s rigor and prestige in the global industry.

The Warc 100 has been developed to reflect the growing importance of strategic thinking and measurement rigor in marketing. It will showcase the best work from around the world, and will help raise awareness of the leading cases.

“The growing number of effectiveness and strategy awards around the world shows how important it is to prove marketing can make a difference,” Warc CEO Louise Ainsworth said in a statement.

Warc offers unrivalled breadth of insight into every aspect of marketing, including branding, strategy, digital, shopper marketing, market research, gamification, segmentation, programmatic, behavioural economics, social media, innovation, multichannel and much more. 

At the heart of Warc is our premium online marketing intelligence service. Warc.com provides subscribers with unlimited access to advertising effectiveness case studies, marketing best practice, trend analysis, research papers, industry insights, brand updates, news, data, forecasts and event reports, to drive marketing effectiveness. 

Warc publishes two highly respected magazines, including Admap, and three leading academic journals as well as organising a range of premium conferences and webinars covering key issues in the world of marketing and advertising.

The rankings were topped by 'Vodafone Fakka', a campaign from JWT Cairo. The case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. 

Warc is headquartered in London with overseas offices in Washington, D.C. and Singapore. 

To find out more, visit www.warc.com. 

AOC (“Art of Colors”) launches new AOC MW0738 7-inch Dual-Core tablet

Global LED monitor manufacturer AOC (“Art of Colors”) announces the launch of its new AOC MW0738 7-inch Dual-Core tablet computer.

AOC MW0738 Essential Tablet PC
Free of Limitation



Tablet computers are designed to be simpler to handle and more portable than their desktop and laptop counterparts. The best ones do so without any compromise on visual quality and functionality. The AOC MW0738 offers exceptional visual quality, with support for 3G Internet access for added convenience and mobility. The tablet belongs to AOC’s “Super Slim Series” and comes equipped with a True Color touch screen. The AOC MW0738’s high resolution widescreen display is a solution for user desires superior quality images.

With an intuitive interface, a multitude of connectivity options and its high level of mobility, the AOC MW0738 is free of limitations, letting users do anything, anytime, anywhere.

Smooth, Tactile Interface

With touch screens on the rise in the market, tactile interfaces are increasingly common. Preinstalled with the widely used Android 4.2 operating system, the AOC MW0738’s interface is intuitive and simple. It features a 7” TFT LCD capacitive touch screen with a high resolution of 1024x600 that will satisfy users who appreciate a detailed interactive experience.

Feature Packed Entertainment

The MW0738’s touch screen interfaces strongly with gaming, video streaming, Internet browsing and other multimedia. It has 8GB of internal flash memory available, with an additional Micro SD Slot (max. 32GB) for digital storage, and a 1.3GHz Dual-Core Processor. With its 0.3megapixel front camera, 2 megapixel rear camera and built-in microphone, users can interact digitally at all times.
Effortless Portability

An internal gravity sensor allows automatic switching between portrait and landscape modes, while brightness is freely adjustable with Eco settings to suit any environment, indoor or outdoor. With an external form factor of only 193.5x110.5x9.9mm, the AOC MW0738 is easy and convenient to carry.

Availability 

The AOC MW0738 tablet will be available in the Asia Pacific region starting from July 2014 through AOC partners. Kindly contact your local AOC distributor for more details.

Suggested Retail Price:
Product
Screen Size
Suggested Retail Price
AOC MW0738+ Tablet
7”
PHP 5,999


About AOC:

AOC is the world’s top brand in offering the best value LCD monitors and TVs. Backed by over six decades of electronic manufacturing experience, AOC embraces technical innovation, quality production and world-acclaimed design along with environmental and ergonomic features. 

Around the globe, AOC has been praised with numerous awards, among many others the renowned Red Dot Design Award, and excellent reviews for its first-class products. Equipped with a strong and comprehensive product platform, AOC has been ranked No. 1 by volume in Asia Pacific (excluding Japan)(Source: IDC AP non-bundled PC Monitor Tracker Q4 2010).

For more information about AOC and its products, please visitwww.aoc.com

July 16, 2014

State-of-the-Art Technology: Philips G-line 144Hz Gaming Display

Welcome to a new age of gaming monitors. Smart and savvy gaming with the new monitor display.

MMD, a leading display technology company and brand licensing partner of Philips Monitors, is proud to introduce the Philips G-line 144Hz Gaming Display – a monitor display that gives gamers everywhere the edge to surpass the competition. 

The Philips G-line 144Hz Gaming Display is designed for dominance in three main areas: smooth visual function, comprehensive customization options and extensive connectivity.

When it comes to graphics and performance specifications, the computer gaming market is without doubt one of the most demanding. Small variations in specifications can lead to differences in performance that are enough to draw the line between victory and defeat when playing at a high level.

The Philips 144Hz Gaming Display provides a range of enhancements and features designed to give gamers a more immersive experience and provide a convincing advantage over the opposition.

This state-of-the-art technology shows how the advanced Philips gaming display redraws the screen upto 144 times per second for ultra smooth, brilliant images. SmartFrame helps you highlight specific screen area. Special gaming pre-sets and remote Smart Keypad keeps you in control.

Main features :

- 144Hz screen refresh rate, ensuring ultra-smooth visuals that capture every little detail by redrawing the screen up to 144 times per second, effectively 2.4 times faster than standard displays. 

- Pre-set FPS, RTS and Racing settings then allow users to customize their experience in ways that are specifically suited to different types of game.

- Smart Frame boosts the gain level of RGB in a selected area where users may expect enemies to appear in-game

- Most suitable for both FPS and RTS games. 

For those who wish to practise their gaming skills on different size screens, the Smart Size function adjusts the display size and aspect ratio to simulate 10 common monitor sizes down to 17”, ensuring perfect preparation for competition venues.

Different game scenarios may require different display configurations for optimal performance. The specially designed Remote Smart Keypad is a separate remote controller that enables users to instantly switch between two personalized gaming pre-sets and navigate the full on-screen settings menu.
Immersive gaming experience at your fingertips

Watching digital content or playing games on a smartphone is seldom as immersive as a full computer or TV experience, confined by limited battery life and the significantly smaller screen. Mobile High-Definition Link (MHL) solves this problem by conveniently allowing users to connect compatible smartphones or other mobile electronic devices to the monitor for a more rewarding experience. The MHL connection also charges the device during use, enabling unlimited entertainment without requiring a separate charger.

A range of connectivity options are provided thanks to Philips Smart Connect, including Dual Link DVI, DisplayPort and universal HDMI, enabling enjoyment of all digital sources, with high-resolution uncompressed video and audio content.

The Philips 144Hz Gaming Display also provides a convenient 4-port USB 3.0 hub, supporting faster data transfers and superior smartphone charging. USB 3.0 features a range of impressive advantages over USB 2.0, with synchronous data transmission and a full duplex interface for significantly improved speed, and nearly double the power supply. With a data rate of 5Gbps, USB 3.0 is able to perform 10 times faster than USB 2.0.

Brilliant Performance and Design

SmartImageGAME settings fine-tune response time, contrast, colour saturation and more, to optimize the display for different game genres. Smart Response ensures image quality is always at its best with 1ms refresh for smoother and faster gaming.

As is the norm with Philips monitors, design is simple and unobtrusive, with subtle stylish elements that suit it to any home decor. The monitor features a red metallic trim strip and gunmetal matte black base plate. The Smart Keypad design, inspired by the curvature of the stand, presents an edgy look and feel.

Availability

The Philips G-line 144Hz Gaming Display 242G5DJEB comes in 24” screen size and will be available in the Asia Pacific region.

About MMD 
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market.

For additional information, please visit www.mmd-p.com.


Join and feel the magic at Working Mom Magazine's All About Kids bazaar

Hey kids! You will get the unique chance of meeting two of your favorite cartoon characters, Spongebob Squarepants and Patrick Star!

Working Mom magazine is bringing moms and kids a fun and magical experience like no other as it launches the All About Kids bazaar at the Rockwell Tent on  August 9, 2014 and will be hosted by Jackie Lou Blanco.

The All About Kids bazaar will offer that perfect dose of family fun, with big, big discounts to boot. Apart from games and demos for all kids to enjoy with their families, parents can dig into all their favorite kiddie brands as they go on sale.

The All About Kids bazaar will have an arts and crafts booth, magic shows, bubble tricks, balloon twisters, and other amazing performances. Even a mom and kid pampering booth will be set up to give moms on the go that perfect chance to slow down with their loved ones.

This year’s All About Kids bazaar will also be where Working Mom will hold an online photo promo.

To join, simply visit and like Working Mom’s official Facebook page :(www.facebook.com/workingmom.magazine), take a photo during the event, and tag Working Mom with the hashtags #workingmommag and #allaboutkids. Special gifts will be given to selected photos.

All this and more will be happening on August 9 at the Rockwell Tent from 11:00am to 7:00pm. To enter, each family must simply present a copy of Working Mom’s latest August issue, which is available at leading bookstores and magazine stands nationwide.

Healthway Medical, PMAP celebrate National Wellness Day

Healthway Medical, the country’s trusted and most preferred network of mall-based clinics, celebrated National Wellness Day on June 20, 2014, together with the People Management Association of the Philippines (PMAP).
In photo are (L-R): April Faraon, Healthway Medical Physical Therapy head; Maharlica Naco, Healthway Medical assistant manager for Health and Safety; Mitch Guce, trustee for Fellowship and Wellness, PMAP; and Carmie de Leon, Healthway Medical vice president for Sales and Marketing.



Healthway Medical joined PMAP in the movement to create a fit and healthy working environment for employees through a day that walked and talked everything about wellness. With a program that consisted of a learning session on work-life balance, followed by a workout Zumba session, Healthway stressed the importance of holistic wellness.


“Healthway Medical has always been an advocate of wellness,” says Carmie de Leon, Healthway Medical vice president for Sales and Marketing. 

“Today’s exercises will help our employees stay healthy and productive in and out of the workplace,” she adds. 

Healthway Medical’s National Wellness Day celebration started with a short lecture from Physical Therapy Head, April Faraon, on Workplace Ergonomics. The talk emphasized the need to be healthy and active as well as shared different exercises employees can do even in the workplace.


The session also included a demonstration of PMAP’s 7-minute Wellness Moment, which involves stretching or self-massage, followed by prayer or meditation, dancing, jogging, or jumping in place, and clapping, laughing, and sharing handshakes with colleagues. 

PMAP encouraged both member and nonmember companies to create a video of their employees doing the exercise simultaneously on June 21 at exactly 3 pm to create a worldwide wellness movement.

After the learning session, the participants joined in on a thrilling Zumba dance class, which Healthway Medical employees have been doing three times a week to show their consistent efforts in promoting health and wellness.

For the past 10 years, Healthway Medical has been working with PMAP to actively improve workplace wellness through career development forums and training programs. 

“Healthway Medical has always been in the frontier of promoting health and wellness in the workplace,” says Mitch Guce, PMAP’s trustee for Fellowship and Wellness. “They have always been an avid supporter of the health and wellness programs of PMAP.”

This partnership between Healthway Medical and PMAP aims to encourage more individuals to not only celebrate National Wellness Day every third Friday of June but also to empower them to take health and wellness principles and apply them in their homes and workplaces.

For more information, visit Healthway Medical clinics at Alabang Town Center, Festival Supermall, Greenbelt 5, Market! Market!, Robinsons Place Manila, Shangri-La Plaza, and SM North EDSA The Block. 

You can call the Customer Care Hotline (02)751-4929 or visit www.healthway.com.ph
Like Healthway Medical on Facebook.

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