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Evolving View on Longevity: For Filipinos, Quality of Life Outweighs Lifespan - Manulife Asia Care Survey 2025
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Survey of 1,000 consumers
in the Philippines shows Filipinos value independence, quality of life, and
purpose over longer life spans.
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Despite rising health
concerns, especially among those aged 25-34, most Filipinos surveyed do not
take sufficient preventive health actions.
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Amid widening retirement
savings gap, Filipinos see the link between finances and health but remain
underprepared for retirement.
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Many Filipinos place
excessive reliance on cash as a placeholder investment, increasing the risk
that they might outlive their savings in the face of potential longer life
expectancy.
A shift in how Filipinos view longevity is emerging, as they
prioritize quality of life more than simply living longer as they age,
according to the Manulife Asia Care Survey 2025: "Embracing Longevity: Enjoying a Better Life." The
comprehensive study, which surveyed 1,000 Filipinos, revealed that only 13% of
respondents chose living a longer life as their top wish when they consider
their older years, while 26% prioritize financial independence and 17% value
staying physically, mentally, and socially active.
The Manulife
Asia Care Survey 2025, which ran in January and February, explored attitudes
around how the region views longevity, as global life expectancies continue to
rise.
Among
those who value quality of life over lifespan, the respondents’ desired
lifespan averages 69 years—below the national life expectancy, which is
projected to reach 73.2 by 2050—suggests a preference for a life of purpose,
vigor, and independence over sheer longevity.
“Filipinos are redefining what it
means to live a good life,” said Rahul
Hora, President and Chief Executive
Officer, Manulife Philippines. “They are no longer focused solely on
longevity. Instead, they want to live better—with freedom, dignity, and the
ability to enjoy life on their own terms. This shift challenges us to rethink
how we support them—not just with insurance, but with holistic solutions that
enhance their quality of life.”
Health concerns continue to rise,
especially among younger Filipinos
The survey also revealed that health
issues are a growing concern, particularly among Filipinos aged 25-34. Nearly
44% of respondents reported experiencing physical or mental health problems
that affect their daily lives. Despite this, most Filipinos surveyed are not
taking enough preventive action.
On average, more than half of the
survey respondents engage in only 5 out of 17 recommended preventive health
measures that can support a longer, healthier life. Critical indicators of
long-term health—such as muscle mass and oxygen uptake—are monitored by just
16% of participants. These metrics are scientifically linked to longevity and
overall vitality yet remain largely overlooked.
Despite this, 74% believe their
current health habits are sufficient to protect their health as they age.
“There is a clear gap between
awareness and action. Filipinos understand the importance of health, but many
are not taking the necessary steps to protect it,” added Hora. “This disconnect
could lead to long-term vulnerabilities, which will be challenging to address
later in life. To bridge this gap, we encourage Filipinos to take more
proactive steps, such as scheduling regular check-ups, adopting healthier
lifestyle habits, and seeking guidance from healthcare professionals, to help
safeguard their overall health and well-being.”
Filipinos face a retirement savings gap
The survey also highlighted the
strong relationship between financial stability and health outcomes. A
significant 80% of respondents believe that their financial well-being directly
affects how long they can remain physically healthy. Similarly, 76% say it
impacts their mental health and emotional resilience.
“Filipinos recognize that wealth
and health are deeply connected,” said Aira Gaspar, President and Chief Executive Officer, Manulife
Investments Philippines. “However, their current savings and investment
behaviors do not necessarily reflect this awareness. The gap between what they
have saved and what they will need could compromise their ability to live
independently and with dignity in later years.”
Retirement planning: A
shift in priorities, but gaps remain
When it comes to preparing for
retirement, cash remains king for many Filipinos. The survey found that 66%
view keeping their money in cash or fixed deposits as one of their top 2
priorities, while 51% express they want to invest in property. However, more
than half (54%) also expressed a desire for steady income streams during
retirement—something that cash-heavy portfolios may not be able to provide,
especially in the face of inflation and rising healthcare costs.
“We are seeing a shift in how
Filipinos think about retirement,” Gaspar noted. “While they are starting to
realize that relying solely on property or savings may not be enough, many
still hold excessive cash, which raises their longevity risk or the risk that
they might outlive their savings, particularly in the face of potential longer
life expectancy.
Gaspar added, “At Manulife
Investments, we empower Filipinos to create more holistic wealth portfolios by
giving them diverse and affordable investment choices, which they can use as
building blocks to mobilize their savings, receive recurring income streams and
achieve financial independence throughout their lifetime. Today, Filipinos can
choose from our suite of 22 unit investment trust funds (UITFs), including six
income-paying UITFs, spanning multi-asset, fixed income, equity and real estate
investment trusts (REITs) asset classes that can be accessed for as little as
Php1,000.”
The value of professional financial
advice is also evident in the data: 70% of those who work with financial
planners believe they will have enough funds for retirement, compared to only
38% of those without such guidance.
Supporting Filipinos’
fresh definition of Longevity
As Philippine life expectancy
continues to increase in the coming years, the need for comprehensive health
and wealth planning becomes critical.
"The message from Filipinos is
clear—they want to age with dignity, maintain their independence, and have the
financial freedom to do what matters to them," Hora concluded. "At
Manulife, we are committed to evolving our products and services to support
this vision. That means offering solutions that go beyond medical and critical
illness coverage to address health protection needs and offering investment
options that can provide reliable income streams for a better, more fulfilling
life.”
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Resources:
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Manulife Asia Care Survey 2025 - https://www.manulife.com.ph/about-us/manulife-studies/asia-care-survey/2025/top-wish-of-filipinos-in-golden-years.html
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National life expectancy - https://population.un.org/wpp/
June 28, 2025
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January 7, 2025
New Year, New Bod: Here are 5 tips on achieving your fitness journey this 2025 with Century Tuna
The New Year is the perfect time to reset, refocus, and recharge your health goals. As the ultimate partner for a healthy lifestyle, Century Tuna is here to help you jumpstart your 2025 fitness journey with simple yet effective tips that you can incorporate into your daily routine. Whether you're just starting or looking to elevate your progress, Century Tuna has your back every step of the way.
Here are five practical fitness tips from Mauro Lumba, the Century Tuna Superbod 2014 champion and personal fitness coach to Century Tuna brand ambassadors Aga Muhlach and Richard Gomez, to guide you to the best you:
Start Small, Stay Consistent
Start your fitness journey with small, consistent steps. Photo by Freepik
Big goals are achieved through small, consistent steps. Begin with manageable changes, like adding a 15-minute walk to your daily routine or swapping unhealthy snacks for nourishing options like Century Tuna Flakes in Oil. These small efforts compound into significant results over time.
Plan Balanced, Nutritious Meals
Fuel your fitness journey with Century Tuna and Grilled Sweet Potato
Your fitness goals are fueled by what’s your plate. Incorporate protein-rich foods like Century Tuna into your meals to support muscle recovery and boost energy. With a variety of flavors, including Herbs and Paella, Century Tuna makes eating healthy both easy and delicious.
Hydrate, Hydrate, Hydrate
Make sure to be hydrated during your workout. Photo by Freepik
Staying hydrated is crucial for overall health and fitness. Carry a water bottle wherever you go and stay hydrated to maintain energy levels, aid digestion, and improve your workout performance.
Keep Your Goals Realistic and Track Progress
Set realistic workout plans using a journal or a fitness app. Photo by Freepik
Set realistic goals and celebrate your milestones along the way. Progress, no matter how small, is still progress. Keep a journal or use a fitness app to track your achievements and keep yourself motivated.
#TheBestYouStartsNow, and the New Year is the best time to take that first step on your #JourneytoSuperbod. With Century Tuna by your side, becoming the best you has never been more attainable.
For more information, please visit
https://centurytuna.ph/ or follow Century Tuna on Facebook at
https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for
more updates.
June 11, 2024
Manulife Survey Shows Filipino Consumers See Managing Healthcare Costs as Critical for Financial Well-Being in Later Life
A healthy lifestyle and good physical well-being are the essential elements for positive financial and mental well-being among consumers in the Philippines as they plan for longer lifespans, and lengthier and more comfortable retirements, according to new research by Manulife. Yet financial confidence among Filipinos is low amid concerns about inflation, particularly rising healthcare costs.
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Survey of 1,050 consumers in the Philippines focuses on health and long-term savings for longer life spans
Rising healthcare costs is the number one concern, while medical inflation perceptions are too high
Most people in the Philippines do not rely on their children to provide for them in old age
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Manulife’s new Asia Care Survey 2024 drew on responses from 1,050 consumers in the Philippines. It launched Manulife’s MyFuture Readiness Index, which measures how consumers view their current and future physical, mental, and financial well-being. On a scale of 1 to 100, the index shows their desired readiness level to be 91, which is above the regional average, but the expected level to be 79, suggesting a lack of confidence about the future.
According to the Filipinos surveyed, the top five challenges impacting confidence in their future well-being are: rising healthcare costs (82%), inflation/rising costs of living (81%), economic slowdown/recession (78%), increasing interest rates (78%) and health trending down (73%).
To help save and prepare for their envisioned future, including for greater longevity, retirement and unexpected medical needs, the Filipinos surveyed highlighted having a passive income after retirement (43%), having sufficient savings for a rainy day (39%), financial freedom in retirement (32%) and having enough savings for healthcare needs (31%) as their main financial goals.
“The survey reveals a lot of anxiety around economic volatility, healthcare-related expenses and uncertainty, which dampens the optimism of many Filipinos in achieving high-quality well-being in the future,” said Rahul Hora, President and CEO, Manulife Philippines. “But there are ways to address these concerns so they are future-proofed. Significant of these is the value of financial advice and guidance that can help them assess and bring their goals closer to fruition, mitigate risks, and find the right products that provide stronger health and life protection, as well as investment and retirement solutions.”
Healthcare costs perceived to be too expensive
In the survey, 82% cited rising healthcare costs as a top threat– a percentage that rises to 86% among 50 to 60-year-olds. Their concerns are understandable given that 44.7% of health expenses in the Philippines are out-of-pocket, in total reaching US$9 billion in 2022. It is an amount that Manulife expects to reach US$13 billion by 2028 and account for 38% of their overall medical expenses.
“We see in the Philippines a realization of longer life expectancy and people rightly want to enjoy good health for a longer time. Healthcare costs trump inflation as their main concern for the future, with women being in general more concerned than men,” said Hora. “To navigate this, there is a need for effective financial planning. It is fair to expect medical costs to rise faster than inflation given aging populations and increased pressure on healthcare services, but our survey suggests that perceptions on the extent of such rises are well above actuality.”
The survey shows that over the past 12 months, the perception of the Filipinos surveyed on healthcare cost inflation was 32%, the highest in the region (average 23%) and around three times the actual rate. Most respondents (61%) are concerned about the rises in cost of prescriptions, while 59% of them are worried about hospitalization, and 45% about preventive healthcare. Curiously, elderly care (16%) is much lower.
The potential illnesses that worry people in the Philippines the most are heart disease (46%), the leading cause of death in the country, diabetes (42%), stroke (34%) and cancer (31%). With the broader concerns about their physical well-being and rising medical costs, 78% of the respondents agree that increasing insurance coverage and benefits for inflation is a crucial part of planning for my future financial well-being.
The findings show a sizeable segment adopting a strategy of using less expensive healthcare (41%) services and medicines (53%), well above the regional average of 31% and 29% respectively. According to the survey, this would typically mean using government health services and generic drugs, rather than going private. Alongside that, about three quarters are exercising more or improving their diet.
Children no longer viewed as alternative to a pension
Across all the markets covered in Asia, 7 out of 10 of those surveyed said they feel health benefits and coverage from their employers are not enough. In the Philippines, it was a little higher at 76%. As things stand, 78% of the Filipinos surveyed feel a need to top up retirement and pension benefits they receive from their employers to boost their future financial well-being. In addition, 58% are looking to delay retirement because of their financial responsibility for their family.
Traditionally in Asia and elsewhere in the world, an alternative to insurance and a pension for old age would be having children. But that is not the case now in the Philippines where 58% of the Filipinos surveyed disagree that children are great investments because they provide support in old age. Only Japan had a higher rating at 70%. In the markets covered, half those surveyed said they do not plan to have kids. The average number of children wanted by Asians is 1.6. In the Philippines, the preferred number is 1.8.
“We encourage more Filipinos to consider ways to increase their health protection. At the same time, insurers have an important role in helping them do that, including changing perceptions on health costs and focusing on specific individual needs. There’s a need also for greater financial literacy,” said Hora. “Doing that will enable everyone to focus on ways to effectively address the challenges on health protection and long-term savings that exist.”
To help address the unique needs of Filipinos when it comes to their health, well-being and finances, Manulife Philippines offers a suite of innovative insurance and investment solutions that can help them financially prepare for the future, while ensuring life and health protection coverage in case of the unexpected.
About the Manulife Asia Care Survey 2024
In its fifth year running, the latest Manulife Asia Care Survey was conducted in January and February 2024 via online self-completed questionnaires in eight markets. A total of 8,400 individuals, evenly split between men and women, aged 25 to 60 years old were surveyed: mainland China (1,052), Hong Kong (1,052), Indonesia (1,063), Japan (1,000), Malaysia (1,038), Philippines (1,050), Singapore (1,038) and Vietnam (1,107). Each of those surveyed either owns insurance or intends to buy insurance. For more info, visit www.manulife.com.ph
Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and live better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2023, we had more than 38,000 employees, over 98,000 agents, and thousands of distribution partners, serving over 35 million customers. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
June 4, 2024
Kim Chiu is the ambassador of Brilliant Skin Essentials' latest product Hello Melo Drink
Brilliant Skin Essentials hosted a remarkable event to celebrate several key milestones: the grand launch of their latest product, Hello Melo Drink, in demand actress Kim Chiu as their newest endorser, alongside the contract signings with F&D and iFuel, held at The Blue Leaf Cosmopolitan on June 2, 2024.
The event
commenced with the much-anticipated contract signing with F&D of Brilliant
Skin Essentials.
Miss Glenda dela Cruz, CEO of Brilliant Skin Essentials, opened the event with inspiring remarks. She stated,
“Nandito ‘yong Lola ko, ‘yong family ko. She’s (Miss Glenda’s Inang) the reason why kung bakit ako nandito, gusto kong ipakita sa kanya na lahat ng pinaghirapan mo, ito na ‘yong bunga ng marami ng nagmamahal sa apo mo, and ang dami pong nagmamahal sa Brilliant Skin— lalo na po kayo (F&D). Kaya sabi ko bibigyan ko ng magandang launching ang Hello Melo, ang ating bagong product.”
The attendees had the chance to win raffle prizes,
including Brilliant Medical Group treatments, cash prizes, and major prizes
such as Zion Eye Massagers, Zion Deluxe Massage Chairs, and an MG Car. Beyond the raffle prizes, attendees also enjoyed fun games that kept
the energy high throughout the day.
The
event was further enlivened by performances from actress Arci Muñoz and actor
Paulo Avelino. Both artists engaged the audience with discussions on how Brilliant Medical Group helped
them with their acne problems and how they achieved the no-pore look with the
help of Brilliant Medical Group and Miss Glenda.
“I really appreciate you, Glenda. Thank you so much for inviting me
to be part of your family, this wonderful group, and your empire. Thank you so
much...Brilliant Skin lang ang naka-help sa acne problem ko,” Arci said.
Paulo
Avelino added, “Wala po akong masyadong
alam pero nung pumunta po ako (Brilliant Medical Group) sabi ko, ‘Doc Ikaw na
pong bahala.’ So may mga favorite po ako, ‘yong hydrafacial, and of course
there’s this new laser na ginagamit nila to lighten the pigments of your skin,
which is very good bilang prone rin ako sa acne.”
A highlight of the event was the grand launch of the
beauty drink, Hello Melo Drink. Actress Kim Chiu took the stage to perform and
was officially signed as the brand's endorser. She shared her excitement, “I am very excited for this collaboration.
Tsaka syempre more collagen, mas babata talaga tayo kasi nga sabi sa study
nawawalan ka ng 1% collagen every year, kaya nagmumukha kang matanda but with
the help of Helo Melo, lahat tayo babata.”
Showtime host also participated in a Q&A session with the media, discussing her new role and the benefits of Hello Melo Drink.
“‘Pag masaya
ka sa buhay mo magrereflect din yan sa mukha mo na maaliwalas, mukhang masaya
ka, mukhang maganda ka kasi di mo pinoproblema ‘yong problemang di mo
kailangang problemahin. So just live in the moment, mabuhay ka lang. Gawin mo
lang ano magpapasaya sa ‘yo and kung ano ‘yong magpapaganda sa ‘yo.” Kim.
Another
significant moment was the third contract signing of the day with iFuel.
The event saw an
impressive turnout of nearly 1,200 attendees, including franchisees and
distributors from Luzon, Visayas, and Mindanao. Adding to the star-studded
affair was the presence of actor Daniel Matsunaga, whose appearance added even
more excitement to the event.
The
event concluded with closing remarks from Miss Shed P. Garcia, COO who said, “Dami nating attendees, I can’t imagine na
magagawa ‘to ni Brilliant na sobrang short notice lang. And sabi nga ni Miss
Glenda, grateful sya kasi kahit short notice pinupuntahan talaga nila ‘yong
event ni Brilliant.”
For more updates on the
event, follow the official hashtags #BrilliantSummer and
#BrilliantSkinEssentials. For more details about the brand, be sure to follow
and check out @missglenda on Facebook, TikTok, and Instagram.

















