Globe myBusiness, Google collaborate on “DigPH”, 1st digital marketing convention in the Philippines for SMEs

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Globe myBusiness and Google have teamed up to help small and medium-sized Filipino enterprises grow via the first Philippine digital marketing convention for SMEs. The event, dubbed “DigPH”, brings together over 350 entrepreneurs on April 22 at Makati Shangri-La Hotel.

Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. That’s why we continuously develop products and services crucial to their growth and sustainability. Through DigPH, we’re giving business owners another innovative way to do business more easily. We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers. We are also sharing affordable techniques to understand customer behavior and build their brand online.”

Google and Globe myBusiness together with Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.

However, for a typical Filipino SME owner, marketing remains a challenge due to tight budgets and a lack of information. While digital marketing is a compelling channel to engage customers, many business owners do not know where to start and how to maximize the returns on their investment.

On the other hand, Filipino consumers love using the web for both work and play. On any given day they turn to the web to shop, watch movies, listen to music, do research, or catch up with friends on a whole host of devices.

DigPH aims to bridge the gap between consumers and SME brands by equipping businesses with the know-how to reach their target market through digital marketing. Participants will learn from industry experts and SME owners in the country who are successfully using digital marketing techniques to expand their business as well live product demos and practical tips for success on digital.

Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa, DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat. 

In addition, there will be a panel discussion with Google Southeast Asia Channel Sales Head Matthew Heller and Gopher Group COO Talei Wood, to be moderated by AdSpark Director Bela Gupta D'Souza. To learn more about DigPH, visit www.dig.ph.

TV5 spreads happiness at Bahay Aruga

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TV5 recently organized an outreach program in celebration of UN's International Day of Happiness where Kapatid artists and employees spent a fun-filled afternoon with the kids of Bahay Aruga. 

Led by TV5’s President and CEO Emmanuel C. Loranzana, the Happy Network's officers, employees, and talents interacted with the Bahay Aruga pediatric cancer patients. Tuesday Vargas made the children laugh out loud with her funny antics while TV5 artists Ritz Azul, Chanel Morales, Marvelous Alejo, Malak So and Chris Leonardo entertained the children by dancing and singing with them. 

Shown in photo giving the "Hi-5" happy gesture for kids are (L-R) TV5 President and CEO Emmanuel Lorenzana, Sports5 Head Coach Chot Reyes, and Vice President for Business Development Ian Monsod.

SM Marks Earth Day with Trash to Cash - “Earth Day Every Day, Everywhere for Everyone”

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It's the Trash to Cash Day! 

“Earth Day Every Day, Everywhere for Everyone”

Highlighting this year’s Earth Day celebration, the Trash to Cash recycling was set up across all 51 SM Supermalls nationwide.

Trash to Cash at SM City Manila (https://instagram.com/msmyrnz/)

Everyone is invited to go to any of the 51 SM Supermalls nationwide, to exchange their trash for cash on Wednesday, April 22, 2015 from 10:00 AM to 4:00 PM at assigned parking areas in the malls.

Trash that are acceptable are plastic and PET bottles, tin and aluminum cans, books, newspapers and scratch papers, furniture made of wood, metal cookware and kitchen items, and similar items. (Not accepted due to their hazardous content however are batteries (Penlight, Double A) ink cartridge, computer, television and other electronic wastes.

The Trash to Cash Recycling Market is one of SM’s institutional environmental programs as it aims to engage the community in recycling efforts and hopes to teach them to minimize and manage solid waste.

According to Liza Silerio, Program Director for SM Cares Environment and Sustainability Committee: “Sustainability has been at the core of SM operations and developments and solid waste management is one of the pillars of our sustainability efforts. We also have initiatives in water recycling, air quality and energy efficiency.”

SM Supermalls is taking its Trash to Cash initiative a notch further as it moves to involve not just its mall tenants and customers but the communities and local government as well.

SM’s Earth Day celebration is in partnership with Earth Day Network Philippines (EDNP) and the Department of Natural Resources (DENR).

But more than the celebrations, Silerio said, Earth Day should be a conscious effort in our everyday lives. “The theme for the 2015 Earth Day is ‘Earth Day Every day, Everywhere, for Everyone.’ What could be a more fitting message than that? Observing Earth Day should be every day and by all of us wherever we may be. And we hope to get this consciousness across through these activities.”

SM will also support the 2015 PRO (Protect, Respect, Oversee) Earth Run on Saturday, April 25, 2015 at the SM Mall of Asia grounds in Pasay City. The event is presented by Earth Day Network Philippines. The event starts at 4:30 A.M. Interested participants are encouraged to register online at www.earthdayphilippines.org

For more details, the public may call (+632) 876-1111 (Standard charges apply), visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.

Don't forget to bring your recyclables at any SM Supermall, from 10AM to 4PM at the mall's open parking area.

Happy Recycling!

Mi Philippines to hold the 16,000 mAh Mi Powerbank on flash sale via Lazada.com.ph this April 24

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Mi Philippines together with the Philippines’ Online Shopping Destination – Lazada.com.ph will be holding another exclusive flash sale for the 16,000 mAh Mi Powerbank this April 24, 12NN via www.lazada.com.ph/mi with a pricetag of PhP 1,299.

Don’t have time to shop via your desktop this April 24?

Simply download the Lazada Mobile App available for FREE via Google Playstore (https://play.google.com/store/apps/details?id=com.lazada.android&hl=en) and on iOS Appstore (https://itunes.apple.com/us/app/lazada-shopping-deals-for/id785385147?mt=8).

Redmi 2 coming to the Philippines, to debut on Lazada.com.ph on April 28

Xiaomi introduces an affordable Mi phone that is thinner, lighter, and faster

Xiaomi has announced that its eagerly-awaited Redmi 2 smartphone will soon be available in the Philippines.  Priced at ₱5,999, the Redmi 2 will first go on sale on April 28 via www.lazada.com.ph/mi.

Feature-packed but still affordable, the Redmi 2 brings a powerful smartphone experience closer to more people.

Here are some of the amazing features Mi Fans can expect from the Redmi 2:

• 4.7” display similar to the Redmi 1S, but thinner at 9.4mm and lighter at 133g
• 4G dual SIM and dual standby capability

• Fast and fluid performance even under heavy use, with a Quad-core 64-bit Snapdragon 410 processor, Adreno 306 GPU, 1GB RAM and 8GB Flash (expandable to 32GB)
• Gorgeous 4.7” 1280 x 720 HD screen (312 PPI), protected by AGC Dragontrail glass
• Sharp and clear 8MP BSI f/2.2 rear camera and a 2MP BSI front camera with 720p video recording
• Long battery life made possible by a 2200mAh battery
• OTG support to transfer files quickly and connect peripherals
• A soft-touch matte back cover that is fingerprint and grease-resistant
• MIUI 6 that enables new functions, shortcuts, customizations and animations

How to order:

To purchase the device, users should visit Mi.com/ph, where they can find a direct link to the Redmi 2 product page of its selling partner Lazada.com.ph, and choose from among 4 modes of payment: cash on delivery, credit card (Visa/Mastercard), MegaLink and Paypal. Their devices will be delivered for free within 1-5 working days for Metro Manila and 5-10 working days for orders outside Metro Manila. In addition, users can also enjoy Xiaomi’s world-class after-sales service and support, so they can always get the best experience from their Mi smartphones.

Join the Hardie Fix Promo Now!

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Join the Hardie Fix Promo and be one of lucky three (3) winners of P5,000 worth of GCs! All you have to do is go to our microsite: hardiefix.jumpdigital.ph and register. 

Upload a photo of an area in your home that badly needs a James Hardie makeover and tell us how you would use our products to spruce up your home in 200 characters or less! 

The lucky recipients of the P5,000 GCs will be judged based on the criteria of: 

- 20% votes

- 20% relevance to the promo 

- 60% creativity

Now, what are you waiting for? Join now and start living without compromise.

James Hardie is the world leader in fiber cement technology. We have been in the building materials industry since 1888. Our company is founded on new developments and discoveries through our steadfast commitment to research. In the 1980s, we pioneered the development of asbestos-free cement boards. Since then, we have become the highly respected innovator and leader of fiber cement building materials. James Hardie boasts of 127 years of global knowledge and 19 years of local edge. We established our business initially in Australia, then we have expanded to New Zealand, the United States and in 1996, the Philippines. The manufacturing facility in Laguna does not only supply cement boards locally but all throughout the Asia Pacific region straight from our plant in Cabuyao. To add to that, the factory creates sustainable jobs for Filipinos.

Utilizing our global research team and with our experience in the Philippine market, it is apparent that the realities of a tropical country are much different from where we started. Keeping in mind the Philippines' notorious extreme weather swings, James Hardie building products have been designed and developed to withstand the local climate. The high temperature and high pressure treatment we enforce in our cement boards increases the durability of our products and minimizes movement due to temperature variations. From our ceilings, walls and flooring to our senepa, eaves and siding, if it has the HardieFlex® or HardiePlank trademark, it was designed exactly for the needs of the Filipinos.

Based in the Philippines for almost two decades now, it is obvious that plywood and concrete hollow blocks are still being predominantly used in the construction of homes and this often leads to rapid deterioration. Whether it be due to water damage, fire, impact, or termites, houses quickly lose their initial sheen. If you have become a victim of these perennial damages, James Hardie would like to help you. We will prove to you the premium quality of HardieFlex backed by its resistance to moisture damage, fire, termites, and impact.