James Hardie helps Yolanda survivors rebuild communities

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Alongside its mission of providing building products to build better and more durable houses for Filipino families; James Hardie, the world leader in fiber cement technology, is likewise a responsible corporate partner of Filipinos in building a better, more durable future.

The carpentry workshop organized DLSP and conducted by James Hardie Philippines was attended by 32 carpenters from Dulag and Diit, Leyte. Engr. Wilfredo Abella and Gina Anacta from DLSP, and Roland Badilla and Renato Zagada from James Hardie were present during the workshop.

This was made manifest when James Hardie partnered with De La Salle Philippines (DLSP) to help rebuild schools in the Yolanda-ravaged areas of Leyte and Samar, providing safer and more weather-resistant classrooms for students in schools adopted by DLSP.

This remarkable collaboration saw James Hardie and DLSP conducting a basic carpentry workshop last January wherein survivors were taught how to rebuild classrooms and eventually make a living out of their newly acquired skills. This also gave them the knowledge to construct their own homes which were severely damaged by Yolanda.

James Hardie Philippines, in partnership with De La Salle Philippines, conducted a HardieFlex carpentry workshop in Dulag, Leyte.

The workshop, called “Rebuilding the Future,” drew enthusiastic participants who learned basic carpentry skills such as HardieFlex ceilings and walls installation.

“The basic carpentry workshops were activities we felt passionate about,” says James Hardie Country Manager Mark Sergio, who believes that teaching the survivors how to be self-sufficient in rebuilding their communities will show them how to live without compromise.

“Aside from providing sturdier classrooms to the community, James Hardie and De La Salle Philippines thought that having carpentry workshops would help the survivors build livelihoods from the new skills they’ve acquired.” says DLSP President Br. Jose Mari Jimenez. “We want to help ease the painful memories caused by Yolanda.”

Jimenez also added that they chose communities that greatly need help and where members are eager to learn, willing to strive hard and be one in the rebuilding efforts.

Thirty-two carpenters from Dulag and Diit, Leyte attended the carpentry workshop focusing on actual hands-on installation of HardieFlex fiber cement boards on timber and steel framing.

“DLSP adopted these communities because they needed immediate assistance,” Sergio said. “We volunteered because we wanted to provide them with the right tools to start anew and help some community members find some purpose after an unfortunate experience.”

Response to the basic carpentry workshop was overwhelming. Even neighboring communities joined the workshop as they listened intently to the lectures and learned hands-on carpentry techniques.

“It is heartwarming to see how their confidence was restored by doing something functional and meaningful,” says Kgd. Corazon Canales. “Though it’s really difficult to restore everything, it is safe to say that this is a huge start for us.”

Join the Hardie Fix Promo Now!

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Join the Hardie Fix Promo and be one of lucky three (3) winners of P5,000 worth of GCs! All you have to do is go to our microsite: hardiefix.jumpdigital.ph and register. 

Upload a photo of an area in your home that badly needs a James Hardie makeover and tell us how you would use our products to spruce up your home in 200 characters or less! 

The lucky recipients of the P5,000 GCs will be judged based on the criteria of: 

- 20% votes

- 20% relevance to the promo 

- 60% creativity

Now, what are you waiting for? Join now and start living without compromise.

James Hardie is the world leader in fiber cement technology. We have been in the building materials industry since 1888. Our company is founded on new developments and discoveries through our steadfast commitment to research. In the 1980s, we pioneered the development of asbestos-free cement boards. Since then, we have become the highly respected innovator and leader of fiber cement building materials. James Hardie boasts of 127 years of global knowledge and 19 years of local edge. We established our business initially in Australia, then we have expanded to New Zealand, the United States and in 1996, the Philippines. The manufacturing facility in Laguna does not only supply cement boards locally but all throughout the Asia Pacific region straight from our plant in Cabuyao. To add to that, the factory creates sustainable jobs for Filipinos.

Utilizing our global research team and with our experience in the Philippine market, it is apparent that the realities of a tropical country are much different from where we started. Keeping in mind the Philippines' notorious extreme weather swings, James Hardie building products have been designed and developed to withstand the local climate. The high temperature and high pressure treatment we enforce in our cement boards increases the durability of our products and minimizes movement due to temperature variations. From our ceilings, walls and flooring to our senepa, eaves and siding, if it has the HardieFlex® or HardiePlank trademark, it was designed exactly for the needs of the Filipinos.

Based in the Philippines for almost two decades now, it is obvious that plywood and concrete hollow blocks are still being predominantly used in the construction of homes and this often leads to rapid deterioration. Whether it be due to water damage, fire, impact, or termites, houses quickly lose their initial sheen. If you have become a victim of these perennial damages, James Hardie would like to help you. We will prove to you the premium quality of HardieFlex backed by its resistance to moisture damage, fire, termites, and impact.

LIVEvolution™ - Evolving the way we live

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James Hardie Philippines is the maker of HardieFlex, a name trusted by millions of Filipino homeowners. One of the company’s latest products, the HardieFlex Flooring was launched during the “LIVEvolution: Breaking New Grounds” event at the New World Hotel last November 19, 2013.

HardieFlex advanced building composites are durable, resistant to damage caused by moisture, fire and termites. HardieFlex advanced building composites are environment-friendly too. 

At every aspect of life, the need to constantly evolve is ever-present: from our daily choices to our personal relationships to our career progress. Evolution, or simply change for the better, is also at the heart of how we define, construct and improve our own homes. While tradition may dictate that we should construct houses using age-old practices and conventional resources, modern breakthroughs have recently pointed to fast, cost-efficient and sustainable methods and materials.

Now, James Hardie is eager to formalize its vision of changing the way Filipino homeowners build and live through the new “LIVEvolution™.”

“’LIVEvolution™’ is a movement we started last year,” says Mark Sergio, James Hardie Philippines’ Sales and Marketing director. “Time and time again, we have seen how typical Filipinos would waste time and money in having their house built and rely on substandard materials due to lack of information. We strongly feel the need to educate them about options to challenge the convention and help them to live without compromising beauty and durability, and safety and comfort. 

While “LIVEvolution™” is about better alternatives, it is also about being adaptive to the realities posed by living in the Philippines. For one, the country swings between scorching heat in summer and lashing rains during the wet season (yearly, about 20 typhoons enter the Philippine Area of Responsibility), which raises the need for homes that are built solidly against heat, water and weathering. Through intensive research and development, James Hardie constantly innovates to address these concerns.

“LIVEvolution: Breaking New Grounds” launching event at the New World Hotel on November 19, 2013.

“The newest innovation that James Hardie brings to the market is a flooring substrate that is engineered to stand the test of time,” says Daren Southwell, James Hardie Asia-Pacific’s New Products Technical Manager. 

With more and more people living in condominiums where space is a constant issue, HardieFlex flooring can be used as flooring substrates for lofts, mezzanines and attics—additional spaces that can provide precious storage areas or living quarters. For single home-dwellings and apartments, HardieFlex flooring can provide a second floor and even be used for both wet and dry areas. 

“Promoting ease of movement, functionality and comfort, these additional pockets of space can greatly enhance the quality of life of the residents,” says Southwell. “Needless to say, they also boost the investment they have on their condo units and homes.”

HardieFlex flooring is easy to lay out and install in an average condo unit or Filipino home. HardieFlex flooring gives a flat even floor and is diamond-trimmed to give smooth edges and square sheets for easy configuration in any type of space, it is sealed on all six sides with a special coating to make it resistant to moisture damage. As HardieFlex Flooring is a load-bearing floor, it has been rigorously tested to ensure it meets the requirements of the National Structure Code of the Philippines and the Australian Loading Code.

Alongside the launch of HadieFlex Flooring is the release of the maiden issue of LookHome Philippines, JamesHardie’s very own magazine that serves as a vital resource and source guide for builders, architects, designer, DIY enthusiasts and homeowners. “LookHome Philippines is in line with James Hardie’s commitment to helping Filipino homeowners to live without compromise by providing the latest information on innovations, technologies and materials in home construction and improvement,” says Sergio. “The articles will be at once informative and entertaining to give our readers a tool to making their dream homes a reality.”

For more information on James Hardie products, visit www.jameshardie.com.ph,

like their Facebook fanpage at www.facebook.com/jameshardiephilJamesHardiePH

or call 897-5427 (within Metro Manila) or 1-8000-888-5427 (outside Metro Manila).

Five Advantages for Homeowners using genuine Hardieflex

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It’s no joke to build a home nowadays. You are not just building a shelter but a legacy and an inheritance. A home is your family’s safe haven—it’s where you make a lifetime of memories and enjoy each other’s company in peace and security.

As a homeowner taking care of your family’s welfare and safety, you need to be assured that the building material you’re using for your house is good enough; you need it to be strong against harsh weather, termites, and other potential causes of damage; and you need it to be durable and long-lasting. Your family deserves nothing less.

James Hardie, the company behind HardieFlex, makes “advanced building composites” as a better alternative building material for your home. HardieFlex advanced building composite is made from sand, water, cement, and cellulose fiber (fiber from radiata pine trees). This combination of ingredients creates a building material that is strong, durable, and long-lasting.

By choosing genuine HardieFlex advanced building composite, homeowners get several advantages in constructing their dream homes—without these turning into nightmares due to damage. The advantages of using HardieFlex include:

Long-term strength and durability. HardieFlex is designed to be resistant against the extreme weather conditions of the Philippines—floods, typhoons, strong winds, humidity and moisture, or dry, scorching heat; all of these may damage our homes.

HardieFlex is even resistant to damage caused by termites and fires. Even when exposed to flame, HardieFlex would not catch fire. For homeowners, these qualities of HardieFlex make it a very wise choice—it helps prevent added costs of repairs; stays strong and durable for years and years; and also helps assure the safety of loved ones in the home.

Commitment and presence in the Philippines. James Hardie has its own manufacturing plant in Cabuyao, Laguna that meets international standards. The plant’s world-class technology and quality control ensure that HardieFlex provides homeowners a durable, safe and enduring, quality home for years to come.

By investing in its own world-class facility in the Philippines, James Hardie is able to assure consumers that it is committed to the Philippine market. That commitment includes providing a constant supply of HardieFlex to consumers.

With James Hardie based in Cabuyao, Laguna, it can deliver HardieFlex to its network of distributors anywhere in the country. Homeowners across the nation are assured that HardieFlex is there for them, wherever and whenever they need it.

Guarantee of quality and warranty. The advanced building composite by James Hardie has a product warranty of 10 years that comes with a guarantee of high quality, long-lasting strength, and durability when installed as per the current installation guide.

When it comes to cheap imitations, only the distributor makes the guarantee—this is not good enough for families investing hard-earned money on their homes. If ever the imitation product is not true to its claims, it will be hard for a homeowner to run after the manufacturer—because the only link he or she has is a local distributor.

In the case of HardieFlex, it’s the manufacturer itself (not just a distributor), James Hardie, that provides the product warranty. And James Hardie is present in the Philippines as a locally registered firm under Philippine laws—just a phone call away from Filipino homeowners.

Quicker, more convenient customer service. Being locally based, James Hardie can cater to your needs as a homeowner--faster and more accurately. It has local consultants that are available anytime, anywhere in the country to provide product information and technical support.

This relieves you, the homeowner, of a lot of stress—the cheap imitators only have local distributors who can’t provide the same customer support. Homeowners can relax because they can easily contact James Hardie, the manufacturer--not just a local distributor.

James Hardie has 16 years’ experience in the country. James Hardie has been operating in the Philippines for 16 years. It knows your needs and that of your loved ones when it comes to building the perfect Filipino dream home.

Learn more about how HardieFlex advanced building composite and other innovative James Hardie products can create the ideal home or building for you; go to the website www.jameshardie.com.ph

and like us on Facebook at www.facebook.com/jameshardiephil

or call 1-800-888-5427 (outside Metro Manila) or 895-5427 (within Metro Manila).