Shopee Supports Brands Participating in 10.10 by Cultivating Customer Loyalty and Comprehensive Marketing Solutions

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Deerma, Havaianas, Johnson & Johnson, and P&G Beauty share how effective Shopee’s marketing tools are in helping them grow their brand online

As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize the potential of e-commerce with the support from Shopee’s various programs and enhanced marketing solutions.

Johnson & Johnson reaches new customers with Shopee Brand Memberships Program

Shopee helps brands encourage loyalty with its Brand Memberships Program, which was launched in July of this year. It is a new customer management and retention tool that enables brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. For Johnson & Johnson, the program drove customer retention and repeat purchases from their store on the Shopee platform. The program was also an opportunity for the brand to express its gratitude towards loyal customers by providing them with rewards, redeemable gifts and vouchers, and exclusive access to the best deals.

Denise Peralta, Head of E-commerce at Johnson & Johnson Philippines Inc., said, “The program gave us access to a new customer base that we could engage with via the chat broadcast. We maximized this feature at our recently concluded Super Brand Day, which delivered results 108% above target. Moreover, members who bought our special deals were able to earn more points, and we intend to continue giving them these unique deals this upcoming 10.10!”

Havaianas ties up in-app tools with off-platform initiatives

Renowned Brazilian flip flops and sandals brand Havaianas launched its official Shopee store in March of 2020 to expand its digital presence in leading platforms through Terry SA, the exclusive Philippine distributor of Havaianas. With Shopee’s support, Havaianas consistently performs well on the platform as they were able to tap on the marketing solutions such as Shopee ads and campaign packages to complement Havaianas’ off-platform initiatives, driving greater synergy across branding and marketing. The efforts resulted in top sales during Shopee big campaigns, and this milestone is recognized across Asia by the Havaianas regional office and globally by Facebook Business.

Jenny Teves, Marketing Director at Havaianas Philippines, said, “E-commerce is here to stay, and the market behaviors have shifted. Any company determined to succeed in retail needs to transform its business to adapt to these changes -- It’s time to level up or get left behind. Our online growth would not be complete without establishing a store in Shopee, and they have always been a supportive partner in expanding our business on the platform. Through Shopee ads, mega campaign packages, and Shopee Live streams, along with their help and guidance, we have reached and surpassed our targets consistently.”

Deerma sees success with vouchers, deals, and promos

Established in 2011, Deerma Group offers household and kitchen appliances with good design, durable quality, and high-cost performance. With plans to expand their production efforts, Deerma joined Shopee in October of 2020. They tapped into other regions and promoted their product line effectively. The brand achieved and maintained a monthly average growth of 30 percent in sales, and this is largely due to the app’s promotional tools such as Vouchers, Discount Promotions, Bundle Deals, and engagement features like Shopee Live and Chat.

Jane Xuan, General Manager of ORRO Home, said, “Deerma continues to grow with the strong support of Shopee. They guided us throughout our partnership, which helped us commit and improve our overall performance. We will continue to work with Shopee to create a better tomorrow for every Filipino household.”

P&G Beauty fosters growth with engagement tools on Shopee

P&G Beauty joined Shopee to reach customers across the country. Through various Shopee campaigns, P&G Beauty can meet the needs of every Filipino family in a convenient and rewarding manner. With Shopee’s in-app tools such as Chat broadcasts and Shopee Live, P&G Beauty continuously grows on the platform, recording significant milestones such as improved effectiveness in driving conversion, increased engagement, and a 20 percent increase in sales. Notable P&G Beauty brands such as Pantene, Oral B, Whisper, Gillette, Rejoice, Herbal Essences, Old Spice, Olay Body Science, Safeguard, and Head & Shoulders, drove high conversion rates during big campaigns, with the last three being the highest performing brands.

Shania Felizarta, E-Commerce Brand Manager at P&G Beauty, said, “Salamat Shopee for giving us a space where collaboration and creativity are limitless! The team we work with at Shopee collaborates with us to ensure that growth is shared. We thank Shopee for being supportive and flexible to help bring our ideas to life, providing customers safe and convenient access to the things they need, as well as much joy throughout this pandemic.”

Shopee 10.10 Brands Festival

Enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee 10.10 Brands Festival. Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as ₱179, and a gift with every purchase.

Go cashless this 10.10 Brands Festival, and get exclusive promos when you Buy Load, Pay Bills, and Scan to Pay with ShopeePay, your all-in-one e-wallet! Stay connected with your loved ones when you buy mobile load at up to 50% off. Make sure to pay your bills on time this 10.10 and get up to 50% cashback from Meralco, Maynilad, Globe, Smart, and over 60 partner billers. Stock up on food and essentials when you avail of ShopeePay ₱1 Deals and scan to pay at Puregold, Potato Corner, Moonleaf, The Coffee Bean and Tea Leaf, and many more partner merchants!

Enjoy safe, cashless payments and exclusive promos by activating your ShopeePay wallet and topping up through online banking, debit card, and over-the-counter partners.

Download the Shopee app for free via the App Store or Google Play.

PLDT, Smart launch ‘Internet of Possibilities’ to enable a truly connected world for businesses

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PLDT and Smart, through its B2B arm PLDT Enterprise, have officially launched their newest digital offering called the Internet of Possibilities by PLDT and Smart which aims to open up new possibilities for Internet of Things (IoT) applications and deployment among enterprises and consumers in the country.

During the Philippine Digital Convention 2021, PLDT Enterprise Core Business Solutions FVP and Head Jojo Gendrano introduced PLDT Group’s latest solution—a first in the country—to help push IoT solutions further across different industries.

“We are very excited that we are finally bringing the power of IoT to businesses in the Philippines as we see a huge opportunity to leverage the power of this technology. It’s a powerful tool that is set to transform the way Internet of Things applications are deployed and managed in the country,” said Gendrano.

The Internet of Possibilities by PLDT and Smart is a unified platform for the effective management of connectivity and usage of a multitude of connected IoT devices within enterprises. It seamlessly integrates existing business processes into a common, open platform for data and insights that can be used to open unlimited business growth opportunities to various industries.

“Our thrust at PLDT Enterprise is to enable business growth and help companies make possible what we all thought was impossible. With its capabilities to simplify and optimize the deployment of IoT applications, the platform is set to transform the way businesses conduct their operations,” Gendrano shared.

The Internet of Possibilities by PLDT and Smart empowers industries by allowing full control, visibility, transparency, and self-care among their connected IoT devices. It is designed to give businesses more ways to be efficient with time and resources by improving business processes through automated workflows. Among others, this includes the ability to monitor assets connectivity easily through data usage and status monitoring.

The transportation and logistics industry, for instance, can now easily set up and activate fleet of connected vehicles nationwide using a single user interface with just a push of a button at their own pace and time.

Meanwhile, it allows the monitoring of health care devices for better patient care for the healthcare sector. Other industries that can benefit from the said platform include manufacturing, education, utilities, and even consumers.

“PLDT Enterprise and Smart have always been investing in the digital future of businesses in the Philippines. Internet of Possibilities by PLDT and Smart is a breakthrough all-in-one platform that opens up new horizons of opportunities where technology meets human capability,” said Jovy I. Hernandez, ePLDT President & CEO and SVP & Head of PLDT and Smart Enterprise and International Business Groups.

“Our goal is to make it easier for our business customers to adopt these kinds of solutions for their business needs, deploy them faster and more affordably—enabling enterprises to turn data into real-time actionable information,” Hernandez added.

Internet of Possibilities by PLDT and Smart is expected to build tomorrow’s smarter communities and cities and open doors to the next wave of innovation for consumers, homes, and enterprises.

For more information, visit pldtenterprise.com. 

Mead Johnson Nutrition (Philippines), Inc. launches PROVITAL Immuna Plus: the enhanced adult milk with Triple Immune Protection

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The New PROVITAL Immuna Plus is an adult nutritional milk that has triple immune protection benefits from Yeast Beta-glucan, Selenium, and Vitamin C to help those aged 50 and up enhance their immunity to live life to the fullest.

Science shows that as we age, our immune system weakens. A weakened immune system is related to increased risk of infections, metabolic imbalance, and neurodegenerative disorders¹. In fact, in the Philippines, health statistics from the Department of Health, shows that immune-related diseases including: Upper Respiratory Tract Infections, Influenza, Bronchitis and Pneumonia are among top causes of illness and deaths². Older people are also the most vulnerable to COVID-19 infection, hospitalization, and fatality³. To combat threats to their health, older adults need to boost their immunity with a healthy lifestyle, nutritious diet, and proper supplements.

Mead Johnson Nutrition (Philippines), Inc.’s New PROVITAL Immuna Plus is an adult nutritional milk beverage for ages 50 and up. It provides TRIPLE IMMMUNE PROTECTION benefits from Yeast Beta-glucan, Selenium, and Vitamin C that help enhance your immunity so you can live your life to the fullest. Together with a balanced diet and healthy lifestyle practices, two glasses of PROVITAL Immuna Plus daily contains nutrients that can equip the body with proper nutrition to help fight the threats of immunity-related diseases such as Upper Respiratory Tract Infections, influenza, bronchitis, and pneumonia^1,4,5.

New PROVITAL Immuna Plus is the ONLY adult nutritional milk beverage with Yeast Beta-glucan, a key immune-boosting ingredient which is clinically proven to reduce symptoms of upper respiratory tract infection (URTI) by 64% and help with faster recovery time⁵. Yeast Beta-glucan is known for its ability to enhance the immune system by activating the immune cells to destroy pathogens. Selenium and Vitamin C are both powerful antioxidants that regulate immune function^6,7 and strengthen defense^8,9. At 2 servings per day, PROVITAL Immuna Plus is also high in calcium and Vitamin D which promote bone and muscle strength.

“Many don’t realize, but muscle and body aches, constant fatigue, and frequent colds & coughs are common signs of weakened immunity. As adults 50 years and up enter their best years, they shouldn’t have to compromise on life. Evolving germs and viruses make immunity more important than ever, especially for older adults who are most susceptible.  Mead Johnson is proud to introduce PROVITAL Immuna Plus: an enhanced adult milk designed to boost immunity and complement a healthy and active lifestyle,” said Matthew Davis, Marketing Director of Reckitt Philippines.

New PROVITAL Immuna Plus is available on Lazada and Shopee and in leading supermarkets and drugstores nationwide.

 

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PROVITAL Immuna Plus

New PROVITAL Immuna Plus by Mead Johnson Nutrition (Philippines), Inc. is a nutritious milk drink scientifically formulated for adults 50 years old and above. With proper diet and healthy lifestyle, Provital Immuna Plus provides Triple Immune Protection benefits from tri-blend formula of Yeast Beta-glucan, Selenium and Vitamin C that contribute to the maintenance of the normal function of the immune system, helping protect the individual against infections. Yeast Beta-Glucan helps activate immune response to fight against upper respiratory tract infection. Selenium and Vitamin C strengthens immune function and defenses. Two glasses of New PROVITAL Immuna Plus daily, together with a nutritious diet and healthy lifestyle activities, can help fight the threats of immunity-related diseases.  Learn more and check your Immunity Score today at www.provital.com.ph.

References:

1.      Qin L, et al. Aging of the immuen system: immune signature from peripheral blood lymphocyte subsets in 1068 healthy adults. Aging. 2016;8(5):848-859. 

2.      https://doh.gov.ph/sites/default/files/publications/2018%20Philippine%20Health%20Statistics.pdf

3.      Ruan QR, et. al. 2020. Clinical predictors of mortality due to COVID-19 based on an analysis of data of 150 patients from Wuhan, China. Intensive Care Med. 2020;46(5):846-848.

4.      Fuller R, Butt H, Noakes PS, Kenyon J, Yam TS, Calder PC. Influence of yeast-derived 1,3/1,6 glucopolysaccharide on circulating cytokines and chemokines with respect to upper respiratory tract infections. Nutrition 2012;28(6):665-9.

5.      Talbott SM, Talbott JA. Baker’s yeast beta-glucan supplement reduces upper respiratory symptoms and improves mood state in stressed women. J Am Coll Nutr. 2012;31(4):295-300.

6.      Hawkes WC, et. al. The effects of dietary selenium on the immune system in healthy men. Biol Trace Elem Res. 2021; 81(3): 189-213.

7.      Guillin OM, et. al. Selenium, selenoprotein and viral infection. Nutrients 2019;11(9):2101.

8.      Carr AC, et. al. Vitamin C and immune function. Nutrients 2017;9(11):1211.

9.      Kennes B., et. al. Effect of Vitamin C supplements on cell-mediated immunity in old people. Gerontology 1983;29(5):305-10

 

 

SANOFI JOINS THE WORLD IN CELEBRATING WORLD HEART DAY BY ADDRESSING THE CHALLENGES OF THE TIMES

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● CELEBRATES WORLD HEART DAY BY HIGHLIGHTING THE EMPOWER PROGRAM FOR HYPERTENSION

September 29 is World Heart Day all around the globe.

More than just a celebration, World Heart Day was established in the hopes that it could reach more people and be able to spread awareness about the perils of heart diseases and stroke.

Sanofi recognizes that this is a unique time to be worried about heart health and learn more about the steps that should be taken to ensure risk-free living, especially under a cloud of the COVID-19 pandemic.

“It’s heartbreaking to see those with comorbidities battle a critical to severe form of the virus- forcing them to put their lives on hold, be isolated from family, friends and people who matters most to them,” Amal Makhloufi Benchouk, the Philippines Country Lead for Sanofi, shared in her opening remarks.

Statistics have shown that 7 out of 10 people are diagnosed with hypertension, and 2 out of 10 hypertension patients die. Sanofi continues to respond to the challenge of dealing with comorbidities during this time, by emphasizing the need to address the lack of awareness and limited access to cardiovascular disease management.

“Cardiovascular Disease remains the number 1 killer in the world, resulting in about 18.6 Million deaths worldwide and over 520 million people globally living with cardiovascular disease that has been disproportionately affected by the pandemic,” she remarked.

Sanofi’s mission has led them to create the Empower Hypertension Program, which aims to deliver awareness, prevention, and management to patients. The program provides enlisted patients with free coaching sessions led by nurse educators to arm them with information that tackles myths and facts about the disease, among others.

Sanofi has also partnered with Omron, a leading medical electronics company, to extend a 20% to 25% discount to patients, encouraging them to procure the technology in order to monitor their blood pressure regularly.

Sanofi remains committed to its mission to promote hypertension management at the early stages and to inspire individuals to take control of their own health.

To learn more about the program, visit www.sanofi.ph or thru their Instagram account @sanofi.ph.

MVP Beyond the Suit - Advocacy for Tourism

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A pause to recharge or reimagining a future that empowers Filipinos to co-build a more robust tourism industry in Batangas, Manuel V. Pangilinan (MVP) is not your conventional business leader as he strikes a balance of both endeavors.

MVP walked around CaSoBe and inspected Cocoons, the unique capsule-like rooms designed with a mural of sea creatures.

As Chairman of the infrastructure conglomerate Metro Pacific Investments Corp. (MPIC) and other numerous companies that provide essential services, MVP stays on top of the company’s COVID-19 response in support of the government efforts. At the same time, he jumpstarts the preparedness of the Philippine economy to bounce back from the global health crisis with his vision for tourism in Batangas.

MVP leads his team to have courage in facing the future with bright prospects through the uncertainties. He does all these while he visits the pristine beauty of the Landco’s latest Leisure Tourism Estates (LTE) – the 15-hectare Calatagan South Beach, better known as CaSoBē.

“Through Landco Pacific Corp.’s latest beachside projects: CaSoBē and Club Laiya, I take pride in promoting Batangas as one of the country’s top tourist destinations. These properties are responsibly developed to preserve the cultural and natural features of the place; provide employment for locals; and give Filipinos an opportunity to recover from these unprecedented times by not just building their dream beach homes but opting to create Small and Medium Enterprises (SMEs) that cater to the tourism market,” MVP stated.

Manuel V. Pangilinan (MVP), Chairman of Metro Pacific Investments Corporation (center) together with Landco President and CEO Erickson Manzano (right) visited the pristine beach of CaSoBe.

Architect's Perspective of CaSoBe.

These master-planned estates are the newest projects of upscale real estate developer Landco, a subsidiary of MPIC. These developments under Landco BeachTowns are close to MVP’s heart as he foresees these lively leisure and tourism destinations in Batangas as the next big thing. The country’s answer to some of the world’s most vibrant beachside destinations: Ibiza, Spain; Ipanema, Rio de Janeiro, Brazil; and Capri, Italy.

For more than three decades, Landco made its mark in developing exclusive and luxurious properties around the country. One of its leading projects is Peninsula de Punta Fuego, a premiere luxury seaside residential community situated on the 88-hectare of pristine coastline in Nasugbu, Batangas.

Leveraging on tourism as one of the key drivers for the country’s growth when it emerges from these challenging times, Landco with the leadership of MVP, envisions a revolutionary and innovative new concept.

Crusoe Cabins is Millennial Resorts’ unique beachfront accommodation at CaSoBe.

Landco CEO Erickson Y. Manzano supports MVP’s vision to position the LTE as thriving and inclusive seaside communities in the travel and leisure destination of Batangas, inspiring entrepreneurship and work-life harmony.

“It’s a gamechanger approach. Instead of making it exclusive, it’s open to the tourism market but remains aspirational and premium,” said Manzano. “It presents an opportunity for budding Filipino entrepreneurs or those who would like to work closer with nature. Eventually, the place will not just be a hotspot for local tourists but for inbound travelers from abroad,” he added.

CaSoBē offers a mix of seaside residential homes, and beachside retail and commercial establishments. There’s a Retail Row, a Harbour Walk, and an Activity Block – with lot sizes ranging from 356 square meters to 890 square meters. All these lots are near the beach and paved with pedestrian streets. There’s a common area estate WIFI, 24/7 security with CCTV, a beach promenade and a hotel-inspired property management service.

It's is a haven for those who prefer more privacy and a laidback and intimate lifestyle. It is near Cape Santiago lighthouse, a golf course, Little Boracay sandbar, Starfish island and the underwater pyramid.

Located on the other side of the Batangas coastline, the 24-hectare Club Laiya features a combination of residential and commercial-ready lots in the tourist spot of San-Juan Laiya Road. It’s a choice destination for the stylish and chic leisure seekers who love to work on their tan, get into water sports and hangout in the hottest party scenes. A row of diverse resorts, restaurants and bars already dots its shores.

Two to three hours away from Metro Manila, CaSoBē and Club Laiya are both LEED-registered with Landco’s commitment for long-term environmental sustainability.

MVP attests to CaSoBē’s significance as a tourist destination and an ideal work from the beach venue in the new normal. His business calendar was filled with Zoom meetings and online conferences with a seaside view and assistance by the warm and friendly local staff.

Aquaria is Millennial Resorts’ waterpark with a three-story giant slide at CaSoBe.

Helmed by Landco’s Senior Consultant for Hospitality Patrick C. Gregorio, the Edge-registered Millennial Resorts Corporation (MRC) is the hospitality service provider within the LTE. MRC owns and operates unconventional accommodations: Cocoons and Crusoe Cabins, select leisure facilities: Laiya Beach Club at Club Laiya and Aquaria, a waterpark with a three-story giant slide at CaSoBē These are the tourism attractions for which the properties are known for.

Landco projects are in line with MPIC’s commitment to help achieve the United Nation’s Sustainable Development Goals to make cities and human settlements inclusive, safe, resilient and sustainable; and strengthen the means of implementation and revitalize the global partnership for sustainable development.

For MVP, coming home to a tropical paradise in these LTE is a breeze. It’s going to be the newest trend in the travel industry.

For more information about Landco and its Millennial Resorts and Leisure Tourism Estates Club Laiya and CaSoBē, visit https://www.landco.ph/ or FB page: https://www.facebook.com/LandcoPacificCorporation.