European appliance maker Beko reiterates commitment to sustainability

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When it comes to home and furniture design, we look to Europe for minimalist yet striking aesthetics. The same can be said about European appliances, which are designed in elegant and timeless ways and usually come in neutral colors so they can fit any interiors.

But beyond aesthetics, European appliances are known for being environment-friendly and energy efficient. The European Union has the most comprehensive and useful regulations when it comes to informing consumers how energy-efficient appliances are. Most white goods being sold in the EU have to be tagged with an energy rating from A to G, with A being the best.

Energy efficiency means a lower carbon footprint.

As Europe’s leading appliance brand, Beko is always looking for new technologies that help preserve nature and allow people to live a healthy lifestyle.

For Beko refrigerators, HarvestFresh technology keeps fruits and vegetables fresh for up to 30 days, preserving the vitamins in them for longer. Meanwhile, the Inverter Compressor works in all weather conditions with less energy usage.

Beko’s highly efficient washers with ProSmart Inverter Motor not only use 30% less energy than EPA standards, but the water level sensor makes sure no water is ever wasted.

The dryers have revolutionary closed-loop heat exchange system that reuse the hot air during drying cycles, conserving energy as well as over 50% in savings compared to conventional dryers.

Last year, Beko ran a survey across several countries in Europe, including the United Kingdom, Germany, Italy and France to find out what its consumers wanted in terms of sustainability.

In the survey, 80 percent of people said they practiced recycling in their daily lives, followed by Italy at 78 percent and then Germany at 66 percent.

After the survey, Beko set environmental targets, such as achieving zero emissions by 2050. The company also announced the launch of a new range of eco-friendly appliances that are made from recycled plastic and even fishing nets.

“At Beko, we recognize the urgency of water pollution and saving the planet’s resources. We will adapt our existing technologies to make all our appliances more environmentally friendly. Our efforts as makers of appliances will help ensure a more sustainable future for the next generations,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.

For more information, go to http://bekopromos.ph Philippines or visit their Facebook page at https://www.facebook.com/bekoph for more details.

ABOUT BEKO

Beko is the global home appliances brand of the Arçelik Group and belongs to the Koç Holding, one of the largest conglomerates in Europe. The brand has been in the Philippine Market for -six years and is currently available in select All Home, Anson’s, Asian Home Appliance, Automatic Center, Fair N Square, Goldtech, Great World, HAT, Lazada, Manila Imperial, Robinson’s, Savers, Shopee, SM Appliance and Western Appliance. This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels. For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.

 

Beko, Beko Pilipinas, Beko Pilipinas Corporation, Home Appliances, European Appliances,  Live Like A Pro

Priority for AI implementation should be trust, not regulation – UnionBank data science, AI expert

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Dr. David Hardoon, UnionBank Senior Adviser for Data & Artificial Intelligence, was recently invited to discuss his views on data science and artificial intelligence (AI) at an EFMA Sustainability & Regulation Community Best Practice Forum.

The Data & AI expert believes that “regulating AI is the wrong goalpost,” arguing that the objective must be safety first and equality, promoting trust in the technology. Adding that there are safety nets to mitigate the risks associated with it.

"Data, and to an extent, the AI as a mechanism and tool which manifests possibilities out of data, is an onion,” Hardoon said. "And what you find with this onion is that it's not just about data. It's not just about application. It's not just about consumer engagement. It's also about history. It's also about our understanding of our own current behavior. It's essentially opening up an immense view that potentially, previously, we were completely unaware of.”

Dr. Hardoon explains that AI may broken down to at least three buckets. First is data, which may be historically good or bad as it is a genuine representation of issues or errors that happened in the past or may happen moving forward. Then there is the AI system itself, specifically the approach of extracting information from the available data. And finally, there is the operationalization of the information that comes out.

"When thinking about operationalizing AI governance, it is imperative to have a broad appreciation of the risk that comes from your available historical data—the potential disadvantages, or errors, or issues, or elements that may result in lack of trust that may come from that," Dr. Hardoon cited.

He emphasized that the most important thing about operationalizing AI within an organization is trust. Dr. Hardoon likened this on how individuals trust their closest friends and family members.

"Our trust in them isn't that they always are correct or even always tell the truth, but it is in their ability to say 'I'm sorry, I made a mistake. Allow me to correct myself.' That is the exact same principle which we need to hold ourselves accountable for when we're applying new technology, in making sure we're putting in place safety nets, in assuring that we are able to validate what we're doing and making sure that we are doing the right thing."

Dr. Hardoon said that part of the ‘peeling’ process, especially of a new set of technology, is best to still have people in the loop.

"Not that the human may be any better, but we trust humans so far a bit more right now, until we get to that stage of realizing it's good. Or perhaps in certain areas, we must simply accept that AI should never play a role, because we want to have the ability of continuous intervention in terms of outcome," Dr. Hardoon concluded.

Shopee Launches Brand Spotlight Campaign to Help Brands Increase Presence and Deepen Customer Engagement

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With the new Brand Spotlight campaign, brands can unlock more growth opportunities in e-commerce

The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025[1], online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight - a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Starting January 17, users can look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.

Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.”

Brand Spotlight is the latest in Shopee's suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening from January 17 to 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.

Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement.

“Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success,” Yu continued. “We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences.”

For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit https://shopee.ph/m/brand-spotlight.

Download the Shopee app for free via the App Store or Google Play.

[1] Report Linker: Global E-Commerce Market 2021 - 2025

UnionBank clients can now seamlessly do direct cash-in to their Shopee and Lazada wallets!

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UnionBank clients can now do their online shopping more conveniently through the country’s major e-commerce giants Shopee and Lazada -- by directly cashing-in their e-wallets. This new option opens another channel for Bank customers to do their online transactions seamlessly.

Surely, buying essentials online has never been this easy! Shopee and Lazada buyers can now easily cash-in, in real-time from their UnionBank accounts. Customers also enjoy discounts and added benefits with their online purchases, for every top-up transaction.

This was made possible with the collaboration of tech-savvy ShopeePay, Lazada Wallet and UnionBank, combining the power of three digital leaders.

“These partnerships are timely especially now at a time when e-commerce and cashless transactions are exponentially rising. This ensures Filipinos can participate in the headwinds of innovation and a better, more seamless customer experience as a result.” shared by Erika Denise Dizon, UnionBank FVP and Head of Fintech Business Group.

Here’s how it works. To cash-in your ShopeePay using UnionBank Online Banking, go to ShopeePay Wallet, select Cash-in, enter the amount, select online banking as the payment method, and choose UnionBank. You will then be directed to the Bank’s online banking to confirm the transaction.

For Lazada Wallet, click the wallet icon on the upper right portion of the homepage. Select the cash-in button, enter the amount, and select “Add UnionBank account” in the Cash-in Methods page. You will then be directed to the Bank’s online banking site for confirmation of the transaction. Then enjoy shopping!

Kiss your chapped lips goodbye with the new Careline Skin Lip Bomb

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Whether you're hoping to get a peck from your loved ones or even just to level up your makeup routine to start off the New Year, you'll surely want your lips to be healthy and moisturized throughout 2022. The good news is that having soft and plump lips is so easy with the Careline Skin Lip Bomb.

Careline Skin Lip Bomb moisturizes and protects the lips

Careline Skin Lip Bomb is formulated with beeswax that helps prevent the lips from cracking, chapping, and drying. It helps in hydrating and giving everyday protection to your lips against harmful UV rays. It contains Lanolin that soothes the lips and restores its moisture, also enriched with Vitamin E that helps regenerate skin cells making your lips softer. Available in an easy-to-carry tube that comes in handy when you need to moisturize your lips, it has a subtle pink tint that also adds a youthful look to your lips! Plus, it is made in Korea, cruelty-free, and paraben-free so you can be sure that this lip bomb is good and safe to use!

Achieving that perfect pucker with Careline Skin Lip Bomb is easy. Use a small or a pea-sized amount and apply evenly to the lips. Spread the product on areas that often become dry or cracked. Be sure to not expose the product to direct sunlight.

You can also use it as a lip balm, lip gloss, lip tint, and lip mask so you can flaunt your kissable lips even after the clock strikes midnight this New Year!

As you welcome the new year and new beginnings ahead, make sure you start it with a bang with Careline Skin Lip Bomb! Available on Careline’s official store on Shopee (bit.ly/LipBombShopee), Lazada (bit.ly/LipBombLazada), Watson’s and leading department stores, and drug stores nationwide. For updates, check out Careline on Facebook (@CarelineCosmetics), on Instagram (@carelineph), and TikTok (@carelineph).