October 13, 2022

Catriona, LoveYourself launches new HIV care center in Baguio City

(BAGUIO, Philippines) LoveYourself's global ambassador – Miss Universe 2018 Catriona Gray, led the grand opening of "Balay Marvi," a community center offering holistic care to people to protect themselves against HIV.

Gray shared there's still a lot of stigma surrounding HIV, hence "What we want to do is to really empower the community." She highlighted the importance of having a safe space where people can access HIV and sexual health services in Baguio City.

On the vital role government plays, Gray also urged the local government units to continue supporting the advocacy and communities working for it because it's something the community urgently needs.
"Hopefully, our surrounding regions, who maybe don't have this type of community center can really look at Baguio City as one of the shining examples of how it can be replicated, how it can be done, and how the community can really be reached," Gray said.

Together with Gray, Baguio City District Representative Mark Go and City Councilor Levy Orcales also graced the launch ceremonies held on the 9th of October at Azalea Hotel and Residences. Both local officials expressed support.

Orcales shared, "We decided that there should be a localized version of our HIV and AIDS Law," recognizing a differentiated approach to combat the epidemic. He also said, "We are trying to convert all youth centers in the City of Baguio as safe spaces in the barangay levels," adding that there are 129 barangays in the City.

In his speech, Rep. Go offered assistance to thrust new laws at the national level that would ensure the effective implementation of HIV programs in the country. Meanwhile, the Department of Health-Cordillera Administrative Region's representative Cherrie Caluza also aired the agency's support for Balay Marvi and the community's efforts to address the HIV situation.

LoveYourself founder and executive director Ronivin Pagtakhan said, "We observed that many clients from northern provinces go down south in Metro Manila to seek care and support, and this is something we want to address — to provide northern Luzon clients access to sexual health services, and a community that is considered a safe space for them."

As one of the country's leading community organizations for differentiated sexual health services, LoveYourself offers innovations in the HIV advocacy, especially the country's first WHO pre-qualified HIV self-test kit, 'SelfCare.' The group also highlighted the availability of another layer of HIV prevention called Pre-Exposure Prophylaxis (PrEP), a daily pill taken by an HIV-negative person to protect themselves against the virus.

Being a one-stop shop, Balay Marvi provides differentiated testing approaches, multiple prevention methods, and treatment, support, and care. Passers-by can also get free condoms and lube.

The Balay Marvi was named after its long-time supporter and partner, Pilipinas Shell Foundation Inc. (PSFI), Deputy Executive Director Marvi Trudeau. The first-ever LoveYourself Diamond Award was conferred to her for her unwavering support of the group and passion for helping the advocacy.

The community center also matches the arts and culture of Baguio with its design and a huge mural hand painted by LoveYourself volunteers.

It is also made possible thru the Global Fund PROTECTS project grant implemented by PSFI and LoveYourself, under the Champion Community Centers.

PROTECTS is the Global Fund HIV grant for 2021 to 2023 that focuses on scaling-up prevention and testing strategies employed by community-based organizations (CBOs), like LoveYourself and partner local government units to expand access points across the country and provide PrEP and HIV self-testing kit supplies. It also enhances the capacities of CBOs to ensure their effectiveness and sustainability in service provision and advocacy.

Located at Lopez Building, Room 303, Session Road, Baguio City, the center is open from Wednesday-Sunday from 12:00 NN – 7:00 PM. To avail of Balay Marvi's services, clients can set an appointment at www.loveyourself.ph.

Pejoy and Krispy Kreme collaborate to Ring in the Screams this Halloween

· Limited-edition Halloween-themed doughnuts with Glico’s Pejoy biscuit sticks available in all Krispy Kreme stores from 14 October till 31 October 2022


(Manila, Philippines) Glico Philippines, Inc. and Krispy Kreme Philippines jointly announce a collaboration to ring in the screams for Halloween in the Philippines with a collection of limited-edition doughnuts featuring Glico’s Pejoy biscuit sticks.

To delight and indulge consumers during this well-celebrated holiday that sees family and friends coming together, Krispy Kreme has created 6 Halloween-themed delicious doughnuts under the Krispy Skremes Spell Book Collection. Glico’s Pejoy biscuit sticks filled with indulgent chocolate cream were playfully used in 3 out of these 6 festive creations that were inspired by the quintessential element of the magical world – the spell book. Bearing spellbinding names - Enchanted Apple, Witch’s Broom and Magic Cauldron – these Krispy Kreme doughnuts with Pejoy biscuit sticks look equally charming and are created to delight and indulge discerning palettes during this Halloween season.

To add to the element of surprise, Enchanted Apple comes in 2 mystery flavours of Spiced Apple and Dark Chocolate. Customers will only find out which one they have gotten after taking a bite of the Enchanted Apple. Other creations in the collection include: the Wicked Witch that comes with the Witch’s Broom as its body, the Black Cat, and the Book of Spells.

Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc. said, “At Glico, we strongly value creativity, which is one of the Seven Principles that guide the way we conduct our business. In this creative collaboration between two well-loved food brands, we are delighted to indulge families and communities with Pejoy through the wonderful, original creations of Krispy Kreme. Good food brings people together and we want to continue to serve communities by being the catalyst for bringing people together to relax over enjoyable treats, especially on special occasions.”

Ms. Ysabel Cruz, Marketing Manager, Krispy Kreme Philippines, added, “We are all about Making Happy Happen for our Originals, and this Halloween, we're doing just that by launching our Krispy Skremes campaign with our NEW Spell Book theme! We hope to share the spook with our #NewOriginals not just through our doughnuts, but fun Halloween activities, both online & in-store, and strong partnerships especially with brands such as Glico and delicious Pejoy!”

The Krispy Skreme Spell Book collection is available at all Krispy Kreme stores and online shop in the Philippines from 14 October 2022 to 31 October 2022. Krispy Kreme will also be giving out a special Trick or Treat goodie bag at their stores nationwide on October 30-31 (while supplies last) so be sure to drop by the Krispy Kreme store nearest to you.


■ Where to Buy

All Krispy Kreme stores in the Philippines
Krispy Kreme online store https://now.krispykreme.com.ph/

■ Communication

Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/


About Glico
On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.

Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.

* Some products in the portfolio may be available in Japan only.


About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality treats, including its signature Original Glazed® doughnut. With a flagship store in Bonifacio High Street in Bonifacio Global City in Taguig, the company has offered the highest-quality doughnuts and great-tasting coffee in the country since 2006. Today, Krispy Kreme has outlets in more than 100 different locations nationwide. To get more information and updates about the brand and its products, you may become a Friend of Krispy Kreme by visiting our social media accounts at @krispykremeph or ordering your sweet treats via https://now.krispykreme.com.ph/.


About Pejoy
Pejoy is the elegant biscuit stick that’s filled with rich cream of assorted flavours such as Chocolate, Matcha, Chocomint and Cookies & Cream. Each stick is delicately crispy on the outside and smooth on the inside, delivering an enjoyably rich combination of taste and texture. It is convenient to eat and mess-free and best enjoyed when relaxing and unwinding.

Pejoy is available at the following online stores:


■ Our Distributor

GYMBOREE MARKETING INTERNATIONAL, INC.
Office Address: 917 Banawe St., Barangay Manresa, Quezon City

Ward 448, Debunking the HIV Stigma, Sowing Compassion and Understanding, Giving Information

“WARD 448”
a play written and directed by Rodel Mercado is a trilogy that presents the stories of individuals that have HIV virus affliction. The play depicts the fight-or-flight response of persons infected with this devastating and life-threatening disease and how discrimination, ignorance and the stigma exacerbates the predicament of the persons with HIV.

From the point of view and reportage of Jennylyn Braza, a news reporter with Karina Macaspac and Jenney Cañeja as alternates, the story of three (3) RITM in-patients who stay in the same ward will figure in their news story.

The headliners are Carla Mae, a mother of three with Anna Escobia and Justine Torralba as alternates; the men who have sex with other men group who work at a BPO are VJ Mendoza, Kevin Posadas and Rey Correjado; and seasoned thespians Ronnie Martinez and Roeder Camanag who alternately portray Francis, a jaded drag performer.

Director Mercado says: “The production’s main reason for being is that we want to shed light and give the correct information about people with HIV affliction. Yes, we focus on their difficulties and struggles, especially in coming to terms that they have the HIV infection and how they manage to maintain their dignity and humanity”.

Adds Mercado: “The play employs of humor, drama, paghaplos sa puso at pagbubukas ng pang-unawa elements to its narrative. The medium of theater here has become a powerful tool to impart knowledge about the affliction that is HIV, to push safe sex practices and help build a a community that does not judge, but understands and helps those who are HIV afflicted and their loved ones.”

The figures of people with HIV affliction have skyrocketed and DOH reports say that the Philippines has become the fastest HIV/AIDS growing population in the Asia and Pacific region with 237% increase in an exhaustive and verified report on HIV infections FROM the periods of 2010 to 2022.

Director Mercado concludes: “By watching our play, you’re also exercising your power to contribute to the collective efforts to minimize, and hopefully end the escalating digits of individuals with HIV. Be one with us as we debunk the stigma, sow compassion and understanding, and give accurate information on HIV affliction”.

"WARD 448", produced Frontline Production Inc. is slated on October 29 and 30, 2022 , with matinee (3pm and gala 7pm) performances at the RCBC THEATER (Carlos P. Romulo Auditorium), 4th Floor, Tower II, RCBC Plaza, 6819 Ayala Ave., Makati City.

Tickets are available now at ticket2me.net

PHILUSA Corporation celebrates 65 years of supporting Filipino families, unveils Katuwang ng Tahanang Pilipino campaign


In celebration of its 65th anniversary, trusted Filipino household company PHILUSA Corporation continues its commitment to making meaningful, healthy, and sustainable lifestyle more attainable for Filipino families through “Katuwang ng Tahanang Pilipino” campaign.

PHILUSA Corporation is a leading Filipino-owned company that is known for marketing and distributing fast-moving consumer goods and pharmaceutical products through their iconic Filipino brands like RHEA, Babyflo, Cleene, MEDIPLAST, Albatross, Apollo, and more.

Dedicated to being a part of every Filipino household, PHILUSA Corporation marks its 65th year by championing hygiene, health, sustainability, and giving back to the communities. The leading company commenced the anniversary campaign by supporting Luwalhati ng Maynila, a home for the aged in Marikina City. Led by the PHILUSA Family Council (PHILFACO), the initiative benefitted over 400 seniors in the institution, receiving kitchen equipment and supplies, household products, hygiene kits, medical kits, and more.

“PHILUSA Corporation strives to inspire volunteerism in others by creating a meaningful impact in the community. Our company has helped different sectors over the years through social development efforts and relief assistance, and PHILUSA continues with its commitment of touching the lives of Filipino families through these initiatives,” said PHILUSA President and General Manager Neogin Evangelista.

Through the “Katuwang ng Tahanang Pilipino” campaign, PHILUSA Corporation continues to uphold its core values of putting its customers’ needs first, achieving timely and quality results through innovation and continuous improvement, and doing everything with integrity through its initiatives in helping others.

The initiative strives to maintain the trust of Filipinos, featuring its three main pillars – Katuwang sa Kalinisan highlights the brand’s efforts to promote the importance of hygiene; Katuwang sa Kalikasan, on the other hand, showcases its commitment to sustainability; and, lastly, Katuwang sa Kalusugan advocates overall wellness in every household.

“We’ve always envisioned PHILUSA Corporation as every Filipino’s household partner, which is why we are very excited to announce our Katuwang ng Tahanang Pilipino campaign. This campaign is really a celebration of PHILUSA Corporation’s 65th year championing health, wellness and environmental sustainability to Filipinos everywhere not only through our products and brands, but also through our initiatives,” shared Mr. Evangelista.

The Katuwang ng Tahanang Pilipino campaign will be a continuation of PHILUSA Corporation’s efforts to pay it forward by releasing relevant content on its sustainability and hygiene-related initiatives, as well as outreach programs to promote and raise awareness about their advocacies of health, hygiene, and environmental sustainability.

To learn more about PHILUSA Corporation and their different brands and initiatives, visit their website at https://philusa.com.ph or visit their official Facebook page at https://www.facebook.com/PhilusaCorporation/. 

October 12, 2022

Kim Chiu's beyond the usual hair solution is finally here!


Looking confidently hair-ready any time of the day is now possible! Regardless of age, gender, and income, there is no longer a need to break the bank to get that perfect luscious hair. Actress-host and influencer, Kim Chiu with beauty pageant titleholders Miss World PH 2021 Tracy Maureen Perez and Miss Hispanoamericano PH 2022 Ingrid Santamaria, and some influencers shared their secret to getting that perfect wavy and straight hair during the intimate media launch of Lifestrong Hairfix.

As the crowning glory, Kim recognizes the need to care for the hair on all occasions anytime, anywhere. This has been affirmed by beauty influencers Kris Lumagui and Lolly Isabel who led the pack of influencers by sharing how Hairfix has helped in solving their past hair struggles, as well as, hairstylist MJ Rone, who shared his experience with Hairfix while styling for pageant beauties.

Meanwhile, influencers Quel Palomo, Nikki Tiu, Patricia Parian of Momshies Diary, as well as, Tiktok Influencers Grace Uy, Aika Legaspi, Mica Abacan, Jaymie Cruz, Jaymee Javier were also present at the vibrant event while wearing pink and blue to represent the two Hairfix Serum Lines.

Apart from the games and raffle, which the Influencers and the media members gamely participated in, another highlight of the launch was the recognition and awarding of the plaque from the European Hair Factory and the Philippine General Hospital to Kim, along with Lifestrong’s General Manager, Marge Lee and President, Lance Lee for their hair donation for the cancer patients.

“Gusto talaga ng Lifestrong and ni Ms. Marge na magkaroon ng magandang hair ang lahat. And of course, ang mga cancer patients hindi talaga maiiwasan na magkaroon sila ng hair loss at mawalan sila ng confidence sa sarili nila na ‘Wala na kaming hair kaya hindi na kami lalabas ng bahay,’” Kim said.

She added, “I’m very happy kasi hindi lang siya nagpapaganda ng hair ko kasi nagbibigay rin siya ng hope for the cancer patients.”


Much-needed (Hair) fix
Different hair problems need different but not necessarily expensive solutions.

Lifestrong Hairfix provides a complete Do-It-Yourself hair care solution catering to every hair need from hair essentials, hair treatments, hair color, hair styling, and general merchandise for a full DIY experience at home. With its easy-to-use hair color and hair treatments that come in handy, travel-friendly sachets, Lifestrong Hairfix lives up to its name of fixing one’s hair in the comfort of the own home, at the convenience of their own time.

“In creating personal care products, we have always looked at creating items that empower Filipinos. But it doesn’t end there, we want our items to be accessible to many anytime anywhere. We know that times are hard and that the pandemic has changed the game for everyone including taking care of themselves. Such is the concept behind our DIY Hairfix products,” said Margaret Lee, Lifestrong’s Hairfix co-founder.

The Hairfix Multiplex Serum Range provides the much-needed hair vitamins and nutrients that address the inevitable hair deterioration due to excessive styling and exposure to heat, chemicals, and pollutants. Crafted with quality care and advancement, the line consists of Shampoo, Conditioner, and Treatment, all specially formulated in Italy to repair and nourish the hair. The Multiplex Serum Range has two variants namely: Hyaluronic Acid with Zinc, which hydrates the hair to power repair dry and damaged hair, and Keratin with Zinc, which straightens and enhances power growth for frizzy and tangled hair.

What further sets the two Hairfix Multiplex Serum Lines from other products is how scalp-friendly they are as they have no harsh chemicals like Paraben and Phthalate that have long been proven to cause various hair problems and allergic reactions.

Reaching the hair goals need not be pricey as the Hairfix Multiplex Serum Shampoo and Conditioner 250ml retails at P119, while the Hair Treatment 220ml retails at P239, for Buy One Take One. All are exclusively available at Watsons and SM Department stores nationwide this October 2022.

For more information about the Hairfix Multiplex Serum products follow HairfixPH on Instagram & Twitter and like Lifestrong Hairfix PH on Facebook. You can also visit our website at hairfix.com.ph and lifestrong.com.ph.

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