PHILUSA Corporation celebrates 65 years of supporting Filipino families, unveils Katuwang ng Tahanang Pilipino campaign

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In celebration of its 65th anniversary, trusted Filipino household company PHILUSA Corporation continues its commitment to making meaningful, healthy, and sustainable lifestyle more attainable for Filipino families through “Katuwang ng Tahanang Pilipino” campaign.

PHILUSA Corporation is a leading Filipino-owned company that is known for marketing and distributing fast-moving consumer goods and pharmaceutical products through their iconic Filipino brands like RHEA, Babyflo, Cleene, MEDIPLAST, Albatross, Apollo, and more.

Dedicated to being a part of every Filipino household, PHILUSA Corporation marks its 65^th year by championing hygiene, health, sustainability, and giving back to the communities. The leading company commenced the anniversary campaign by supporting Luwalhati ng Maynila, a home for the aged in Marikina City. Led by the PHILUSA Family Council (PHILFACO), the initiative benefitted over 400 seniors in the institution, receiving kitchen equipment and supplies, household products, hygiene kits, medical kits, and more.

“PHILUSA Corporation strives to inspire volunteerism in others by creating a meaningful impact in the community. Our company has helped different sectors over the years through social development efforts and relief assistance, and PHILUSA continues with its commitment of touching the lives of Filipino families through these initiatives,” said PHILUSA President and General Manager Neogin Evangelista.

Through the “Katuwang ng Tahanang Pilipino” campaign, PHILUSA Corporation continues to uphold its core values of putting its customers’ needs first, achieving timely and quality results through innovation and continuous improvement, and doing everything with integrity through its initiatives in helping others.

The initiative strives to maintain the trust of Filipinos, featuring its three main pillars – Katuwang sa Kalinisan highlights the brand’s efforts to promote the importance of hygiene; Katuwang sa Kalikasan, on the other hand, showcases its commitment to sustainability; and, lastly, Katuwang sa Kalusugan advocates overall wellness in every household.

“We’ve always envisioned PHILUSA Corporation as every Filipino’s household partner, which is why we are very excited to announce our Katuwang ng Tahanang Pilipino campaign. This campaign is really a celebration of PHILUSA Corporation’s 65th year championing health, wellness and environmental sustainability to Filipinos everywhere not only through our products and brands, but also through our initiatives,” shared Mr. Evangelista.

The Katuwang ng Tahanang Pilipino campaign will be a continuation of PHILUSA Corporation’s efforts to pay it forward by releasing relevant content on its sustainability and hygiene-related initiatives, as well as outreach programs to promote and raise awareness about their advocacies of health, hygiene, and environmental sustainability.

To learn more about PHILUSA Corporation and their different brands and initiatives, visit their website at https://philusa.com.ph or visit their official Facebook page at https://www.facebook.com/PhilusaCorporation/. 

Cleene Ethyl Alcohol launches Towards a Cleener Philippines campaign, partners with Plastic Bank to help reduce ocean plastic waste

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Cleene Ethyl Alcohol, a trusted Filipino brand that provides high-quality and affordable alcohol products from Philusa Corporation, extends its effort in reducing ocean-bound plastic waste as it partners with social enterprise Plastic Bank Corporation.

Event host Joyce Pring-Trivino with Philusa Corporation President and General Manager Neogin Evangelista and Plastic Bank Philippines Country Manager Rene Guarin.

The initiative is unveiled during the virtual launch of Cleene Ethyl Alcohol’s campaign entitled “Towards a Cleener Philippines,” a movement encouraging the public to be more mindful of the environment by adopting an eco-friendly lifestyle. This is in collaboration with Plastic Bank, which is known for building recycling ecosystems in coastal areas through its community of plastic collectors.

With the Philippines named as one of the top producers of marine waste, Cleene Ethyl Alcohol has taken the leap in creating a bigger impact on the environment together with Plastic Bank.

Cleene Ethyl Alcohol is supporting Plastic Bank’s Impact Program which intends to help prevent 1.25 million plastic bottles from entering the ocean. Cleene Ethyl Alcohol will also help improve the lives of more than 600 plastic waste collectors in vulnerable coastal communities in Makati, Pasig and Mandaluyong.

“It’s always been our commitment to finding sustainable ways to help our environment. And we hope that through this effort, we can contribute to minimizing ocean plastic waste and be of help to our hardworking Plastic Bank collectors,” shared Philusa Corporation President and General Manager Neogin Evangelista.

Promoting collaboration between consumers and brands, Plastic Bank’s Impact Program enables Cleene Ethyl Alcohol to achieve its annual sustainability goals and empower its consumers to make an impact on the environment.

Cleene Ethyl Alcohol’s support for the Impact Program will also contribute to the collectors’ income, enabling them to afford basic family necessities such as food, clean water, and cellular service, among others.

Additionally, the company is distributing health kits in several cities nationwide to help improve the health of the collectors.

To date, the Impact Program has stopped over 2,401,315,100 from entering the ocean, impacting over 588 communities.

“We are honored to be joining Cleene in their journey in making this project come to life. As a partner, we at Plastic Bank are driven to strengthen our ocean-bound plastic recycling efforts and give Cleene the opportunity to take a leadership position in the regenerative society,” said Plastic Bank Philippines Country Manager Rene Guarin.

“We look forward to creating more impact on our oceans and coastal communities in the years to come together with Plastic Bank. We encourage everyone to create sustainability programs in our own simple ways and join our movement towards a Cleener Philippines,” Evangelista added.

To learn more about this initiative and how you can take part in this movement, visit philusa.com and plasticbank.com.

Event host Joyce Pring-Trivino with Philusa Corporation Marketing Manager Maya Leander, Cleene Ethyl Alcohol Brand Manager Janna dela Cruz, Plastic Bank Philippines Country Manager Rene Guarin, and Plastic Bank Customer Relations Manager Ted Guayco during the Q&A portion.

About Philusa Corporation

Established in 1957, Philusa Corporation remains as one of the country’s leading marketers of high quality and competitively priced personal care, household care, baby care and selected pharmaceutical products, making it the source of pride for its customers, business partners, employees and shareholders.

Now with 10 branches in key cities nationwide, Philusa Corporation is a market leader or major player in different categories like cotton (Cleene), cotton buds (Babyflo Gentle Buds), wound care management (MEDIPLAST), bathroom deodorizer and air care (ALBATROSS), home care and muriatic acid (Gleam and Apollo), home remedies (RHEA Alcohol, RHEA Aceite de Manzanilla and RHEA Hydrogen Peroxide), and uni-branded generic medicines (RHEA Generics).

Philusa Corporation continues its operations, guided by the core values it lives by — championing sustainability; placing its customers’ needs first; achieving the best possible results through innovation, continuous quality improvement, and teamwork; taking proactive steps in delivering its commitments on time; acting with integrity by doing what is right; and having genuine concern for its customers, employees, and the company itself though taking initiatives in helping one another.

About Plastic Bank

Plastic Bank® empowers the regenerative society. We build ethical recycling ecosystems in coastal communities and reprocess the materials for reintroduction into the global supply chain as Social Plastic®. Collectors receive bonuses for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability. Learn more at plasticbank.com.