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917Ventures' PetPal Targets US$1.6 Billion Pet Care Market in SEA - Expands Access to Essential Pet Care for Filipinos
● PetPal is a telehealth
platform for pets, created by 917Ventures, the Philippines’ largest corporate
venture builder
●
79% of households in the Philippines own a pet, one of the highest
percentages in Asia - however there is only one vet available for every 10,000
pet owners in the country.
● Has expanded retail presence to over 80 clinics and 250 veterinary experts since its launch
917Ventures, the largest corporate venture builder in the Philippines, created PetPal to address this market gap. Launched as a vet teleconsultation service, it has recently started to offer at-home grooming services, home vet visits, lab tests, and vaccinations. It also plans to launch an online pharmacy and marketplace for other pet-related goods, supplies and other services. Their PetPal Club subscription service provides users unlimited teleconsultations for up to two pets annually, along with discounts on pet services. A mobile app version is expected to launch later this year.
Carlo Flordeliza, a Senior Venture Builder at 917Ventures, conceived the idea of PetPal after recognizing a gaping need for a comprehensive online pet care platform. The platform aimed to broaden access to veterinary services and champion responsible pet ownership. The motivation for PetPal was deeply personal after experiencing firsthand the challenges of finding an available vet when his dog, Pippin, urgently needed care.
“PetPal addresses a gap in the pet care market for convenient, accessible, and cost-effective healthcare services for pets. According to ASPCA, a significant number of pets rarely see a veterinarian due to their owners facing substantial challenges such as cost issues and unavailability of veterinarians. These barriers can lead pet owners to delay or skip veterinary treatments, or even abandon their pets. Affordable telehealth services like PetPal can address this while also helping pet owners avoid additional expenses related to transportation, travel time, or missed work,” said Carlo Flordeliza, Senior Venture Builder at 917Ventures.
The clamor for these services is not confined to the Philippines as the pet care market in Southeast Asia grew to a sizable US$1.6 billion in 2022 and is expected to grow to US$3.08 billion by 2032. Recognizing the potential of the sector, 917Ventures aims to make comprehensive pet care accessible and help the local industry address challenges through digitization, ensuring its growth is in line with the rest of the world.
“More than half of Asia’s population have pets and we see PetPal and pet telehealth services at large as a transformative solution that not only caters to the demands of modern pet owners but also redefines the way veterinary care is accessed and administered, ushering in a new era of convenience, accessibility, and comprehensive well-being for pets,” said Vince Yamat, Managing Director at 917Ventures.
“By offering a platform, PetPal enables veterinary practitioners to reach a wider audience, deliver crucial services to more pet owners and their pets, and advocate for responsible pet ownership. Additionally, PetPal can also foster economic growth by stimulating demand and therefore creating new revenue streams and potentially generating jobs within the pet service sector,” added Yamat.
Since its launch, PetPal has conducted thousands of consultations nationwide where partner vets provided guidance on pet nutrition and behavior to first-time pet owners and helped seasoned pet parents book schedules for their pets, fitting them into their busy lives.
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Phishing or 'Hacking': What's the difference and what can you do to protect your e-wallet
“Na-’hack’ ako!” – This has become a common catchphrase for the increasing number of people finding unauthorized transactions on their e-wallets and bank accounts. This comes as no surprise because according to the Cybercrime Investigation and Coordinating Center, cybercrimes increased by 152% in the first half of 2023 compared to the same period last year, and the popularity of e-wallets have made it an easy target for criminals.
What is Phishing?
Phishing is a kind of cyber attack wherein cybercriminals pretend to be a legitimate source to trick users into giving personal information to gain access to accounts and steal the funds. For e-wallets, fraudsters may call or send a message via email, SMS or social media platforms pretending to be an employee or a company representative to get the victim’s Mobile Personal Identification Number (MPIN) and One-Time Password (OTP) or authentication code.
What is Hacking?
Hacking refers to an unauthorized attempt by a criminal to access sensitive information on a device or network. This is done by taking over a system through force or sophisticated methods.
Both phishing and hacking involve unauthorized ways of gaining sensitive information, but they are being done differently. In hacking, cybercriminals take advantage of vulnerabilities of devices and networks to gain access to sensitive information. It is therefore important for users to only use apps that are credible, reliable, and have strong security measures in place to prevent criminals from hacking the system.
On the other hand, phishing scams, derived from the word fishing, are designed to ‘bait’ victims so they will be tricked into giving sensitive information. This becomes highly dependent on the users because fraudsters rely on them to unknowingly give the information needed to access their accounts through fake websites, fake sign-up forms, or fake portals.
As cybercriminals become more creative, some phishing attempts are now designed to appear as a hacking attack. Cybercriminals ‘phish’ information from thousands of users over a certain period, but don’t immediately use these data to steal funds. All this phished information is then used to steal funds at the same time. With the large number of victims noticing that their funds have been stolen simultaneously, it would look like a massive hacking attack, especially if the victims no longer recall sharing their personal information.
The good news is that phishing scams can be prevented if you know how to spot them. Here are safety practices you can observe to protect your e-wallet account from the phishing attacks:
- Double up on security measures
- Think and rethink before you act
Review the sender and the content of a suspicious message even before responding or clicking on the link. If you are being offered rewards or prizes, backtrack if you have indeed joined a program or raffle and verify with the company through another channel.
Remember that GCash will never send links via SMS, email and messaging apps and all legitimate rewards and promos will only be communicated through the official GCash app, so never click on links claiming to be from GCash.
- Double-check the message that comes with the OTP
Legitimate e-wallet transactions may ask you to enter your OTP as an added security feature. If you receive an OTP through text message, make it a habit to read the entire message and make sure that it matches the request you made. If you did not make the request or if it is different from what you want to do, do not enter your OTP on any site or send it to anyone, to make sure you are not unknowingly linking your account to another device.
- Be wary of limited time offers and urgent requests
- Never share your OTP and MPIN
Never provide your personal information if you did not initiate a request. As a rule, don’t provide sensitive information, such as your OTP and MPIN, even to your family, friends and other people claiming to be representatives of banks, companies, service providers and government agencies. Remember that GCash will never ask these details from you.
If you encounter phishing scams and fraudulent activities targeting your GCash account, you may report by visiting the official GCash Help Center at help.gcash.com/hc/en-us or messaging Gigi on the website and typing, “I want to report a scam.”