October 29, 2023

The Magic of Music and Storytelling: Sony Music Entertainment and SPARK! release an empowering documentary for girls

“There is always light,” says 21-year old Irish Miras, as she remembers the trauma she experienced as a child. Her voice is soft, her words strong. “If I could talk to my younger self, I would tell her: ‘We are alive. We are doing okay.’”

(From L to R, Sofia Abrogar of Any Name’s Okay; Hazel Faith; Jennifer Goldstein, Asst. Cultural Affairs Officer, US Embassy in the Philippines; Roslyn Pineda, General Manager, Sony Music Philippines; Diane Romero, Executive Director, J. Amado Araneta Foundation; Maica Teves, Executive Director, SPARK!; Carmen del Prado, Sine Niña Director)

Irish is one of four young women featured in the documentary Sine Niña, a film that showcases the unique stories of women across the Philippines. Each story is set to inspire, uplift, and empower audiences—as well as start important conversations around equality, purpose, and mental health.

The film is the culmination of a partnership between SPARK! (Samahan ng mga Pilipina Para sa Reporma at Kaunlaran), an NGO committed to the development of women and women’s organizations; and Sony Music Group’s Global Social Justice Fund, which provides grants to projects that support social justice and anti-racist initiatives around the world. The partnership harnesses the power of storytelling, using music and film to highlight women’s rights and advocacies.

Directed by Carmen del Prado, Sine Niña, was scored by Pat Lasaten and Agnes Reoma of Ben&Ben, and features songs by Ben&Ben, Barbie Almalbis, Hazel Faith, and Any Name’s Okay.

The film made its debut last October 18 at Gateway Cinema 6 in Quezon City, with hundreds of students in attendance. The screening featured a panel discussion, as well as performances by Sony Music Entertainment (SME) artists Kai Buizon and Hazel Faith.

The screening was scheduled to coincide with “International Day of the Girl,” a day of observance which seeks to unite and empower adolescent girls, while providing them with more opportunities—an objective that director Carmen del Prado kept close to heart while making the film. “To quote [one of the girls in the film,] ‘It’s a story about a hundred other girls out there choosing passion over practicality,’” del Prado says. “So here’s to women supporting women!”

Roslyn Pineda, General Manager, Sony Music Philippines, could not agree more: “Sony Music Entertainment is dedicated to empowering and elevating all members of societies where we have a presence. We are committed to bridging gaps in society and look forward to the long-term impact of Sine Niña in helping unlock the potential of young women in the Philippines,” she says. “Together, let us build a future where every young woman can claim her rightful place and contribute to the progress of our society.”

Other partners of Sine Niña are: The US Embassy in the Philippines, The J. Amado Araneta Foundation, Girls Got Game, the Quezon City Government, and the Taguig City Government.

Sine Niña will be available to stream on the SPARK! YouTube channel by the end of the month. It will also be screened in schools nationwide.


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About The Sony Global Social Justice Fund

The Sony Global Social Justice Fund was created in 2020, with the goal of helping fight racial and social injustice worldwide. In just two years, the Fund has pledged 71% of the $100 million it has committed, helping over 400 community organizations worldwide involved in civic engagement, environmental justice, criminal justice reform, and education.

 

vivo Y17s with IP54 rating bridges durability, elegance for Filipinos


vivo just launched a smartphone thoughtfully crafted to cater to the unique needs of Filipino users. With an IP54 rating for dust and water protection, the vivo Y17s is designed to withstand the unpredictable weather conditions in the Philippines, all while exuding elegance with its frosted, glittery design.

The Philippines is known for its diverse and often unpredictable weather patterns, ranging from sudden rain showers to sweltering heat.

In this context, a smartphone's ability to withstand the elements is not just a luxury but a necessity for daily life. The vivo Y17s, with its IP54 rating, is perfectly suited to address this need.

Water and dust resistance: Game-changer for Filipino users

As a tropical country, the Philippines wet season typically starts from June and ends in December. However, due to the country's geographical diversity, the Philippines' weather is known for its unpredictability.

It is no wonder that Filipinos are always caught to unpredictable weather changes, be it during outdoor activities, commutes, or simply in daily life.

The vivo Y17s is changing the game by providing an IP54 rating, indicating a high degree of resistance to dust and water.

It empowers users to go about their day without the fear of damage from rain or dust, ensuring uninterrupted communication, entertainment, and productivity.

The vivo Y17s with its IP54 rating is the testament to vivo's commitment to addressing the unique needs of the Filipino market, ensuring that the smartphone continues to be a reliable companion, come rain or shine.

Frosted elegance: Standing out from the crowd

Aside from durability, vivo Y17s also excels in style with its breathtaking frosted elegance design, available in two captivating color options: Glitter Purple and Forest Green.

Glitter Purple


Forest Green

The Glitter Purple variant showcases a luxuriant Glitter AG texture that adds an element of sophistication and depth. The purple hue comes to life with vigor and creativity. It's a color that makes a statement, reflecting a distinctive and divine aesthetic.

Meanwhile, the Forest Green takes everyone on a journey into nature. Its design is an ode to the vast forest, capturing a classic, yet lush appearance. This variant introduces an innovative approach by incorporating two distinct textures into one beautiful design.

vivo is dedicated to making cutting-edge technology accessible to all. The vivo Y17s with 4GB RAM + 128GB ROM is a shining example of this commitment, offering not only durability and elegance but also affordability.

This extraordinary blend of durability and style is available for only Php 6,999 on the official website, Shopee, Lazada, TikTok, and physical stores nationwide.

Stay updated with the latest news and announcements from vivo Philippines on Facebook, Instagram, YouTube, X, and TikTok.

World Champions, Marc & Alex Marquez, Balance Over 200 Bamboo Baskets in Scooter Competition Ahead of Thailand MotoGP

Thailand, October 25, 2023 – Modest scooters adorned with towering stacks behind! No, it's not the bustling streets of Thailand, but a riveting scooter race between 8-time MotoGP world Champion, Marc Marquez, and his Moto2 world Champion brother, Alex Marquez, as they weave through the quiet, grassy dirt tracks of Buriram. In this eccentric pre-Grand Prix challenge, the brothers pitted their skills against each other, turning the competition into a spectacle that showcased their balance and competitiveness.

 Sean Chen / Red Bull Content Pool

In the first sprint of the scooter race, Alex and Marc faced the challenge of maneuvering 17 bags filled with Thai silk, weighing over 150kg and stretching over 4-meters wide, leading to a collision at the first roundabout. A wide final turn by Alex resulted in a ditch encounter, enabling Marc to cross the finish line first.

In the subsequent race, Marc and Alex navigated a course with over 200 Thai bamboo baskets stacked almost 7-meters tall. Marc took the lead until his baskets snagged an adjacent tree on the final straight, which allowed Alex to secure a last-minute win.

Marc and Alex’s pre-race scooter competition not only offered a glimpse into the local Thai culture but also fostered a playful camaraderie as they geared up for the upcoming Grand Prix in Buriram this weekend.

“To ride the loaded scooter was a bit strange because when you’re turning, especially when you hit some bumps, the scooter was moving super heavy in a very aggressive way. When I see all the scooters in Bangkok and in Buriram, even tuk tuks, I say this must be difficult, especially in the middle of traffic. And I appreciate it a lot because they [local riders] have really good skills,” shares Marc Marquez with a laugh.

Alex Marquez shared similar sentiments, stating "What I enjoyed most was the race against Marc with the cones. We touched a few times, but it was really nice. Difficult to manage, but really fun!”

New Team, New Challenge

The mini competition, potentially foreshadowing what's to come, took place during the aftermath of Marc Marquez’s announcement to join a new team next year. In a strategic move that has sent shockwaves through the racing community, Marc and Alex will join forces at the Gresini Ducati team in 2024, setting the stage for a narrative of brotherly teamwork and competitive spirit.

“It will be a very nice challenge next year competing with another manufacturer and another team, but especially with and against my brother," Marc Marquez shares.

Despite the whirlwind of recent changes in Marc's career, the vibe was undeniably electric, a sentiment that is expected to resonate to the actual race event this weekend. Marc is geared up to close out the remaining 2023 season on a high note. An outpouring of excitement has marked Marc’s return to Thailand as he is thrilled to reconnect with the passionate Thai fans once again.

"It’s super nice to be back in Thailand because I have very good memories. My last championship was here in Thailand, Buriram in 2019. Always, I’ve had a very good connection with the Thai fans. I like them because they are very passionate," states Marc.


Red Bull Energy Zone

Fans are invited to visit the exclusive Red Bull Energy Zone throughout the race weekend to further immerse themselves in the racing atmosphere. In addition to exclusive meet-and-greet sessions with Red Bull’s riders, attendees can partake in various on-ground activities for a chance to win official Red Bull KTM Factory Racing merchandise. The top scorers will earn an exclusive tour of the Red Bull KTM Factory Racing garage and will be hosted in their hospitality area on Sunday.

And, for those interested in delving deeper into Marc’s perseverance and journey in the racing world, the MotoGP docu-series 'Marc Marquez: ALL IN' presents a unique opportunity. It showcases pivotal moments in his Honda career, from challenging times like his 2011 crash in Malaysia that caused diplopia and required surgery, and his 2020 MotoGP Spanish Grand Prix crash resulting in a fractured humerus, to major milestones like his 100th podium finish.

Fans can immerse themselves in Marc's relentless pursuit of triumph over adversity, exploring a captivating journey through a champion's path to recovery and his determined resolve to return to the track even stronger. Stream it FREE today on Red Bull TV.

To watch the full video of Marc and Alex Marquez competing in the Thailand Balance Challenge, click HERE.

News cuts, plus rights free imagery, is available to view and download on the Red Bull Content Pool via the following links:

       Thailand Balance Challenge

For more information, please visit the official Red Bull Philippines social media pages (TikTok | Instagram | Facebook) and its website, and Red Bull Motorsports’ official accounts (TikTok | Instagram | Facebook).

Listerine's "Mouth Defense" Campaign Wins Double Gold at Marketing Excellence Awards 2023

Listerine is proud to announce its remarkable success at the Marketing Excellence Awards 2023. The campaign "Mouth Defense" has earned the coveted recognition of two gold trophies in the categories of "Excellence in Communications/Public Relations" and "Excellence in Influencer/KOL Marketing."

Members of the Listerine and Pulse Communications (Under Ogilvy Group) teams proud with their 2 Gold wins for the night. (L-R: Kate Lu, account manager; Miggy Gamboa, marketing manager for Oral and Self-Care at Kenvue; Ina Chan, senior account manager)

The Marketing Excellence Awards, organized by Marketing-Interactive, is a prestigious annual event that honors outstanding achievements in the marketing industry. Listerine's "Mouth Defense" campaign stood out among the competition for its innovative and impactful approach to communications and influencer marketing.

The "Mouth Defense" campaign, a collaborative effort by Listerine's dedicated marketing team and Pulse Communications demonstrated excellence in raising public awareness about overall oral health. The campaign utilized known influencers and key opinion leaders (KOLs) to spread the message and reach a broader audience.

Members of the Listerine and Pulse Communications (Under Ogilvy Group) teams with their gold trophy for the Excellence in Communications/Public Relations category. (L-R: Ina Chan, senior account manager; Miggy Gamboa, marketing manager for Oral and Self-Care at Kenvue; Alvin Adizon, BOLT management trainee; Kate Lu, account manager)

"We are thrilled to receive this prestigious recognition from the Marketing Excellence Awards," said Crismer Tiria, associate marketing director at Kenvue Philippines. "The 'Mouth Defense' campaign was a testament to our commitment to promoting good overall oral health and hygiene. It was a unique blend of innovative communication strategies and influential partnerships. Winning two gold trophies is a testament to the hard work and dedication of our team."

The Excellence in Communications/Public Relations award acknowledges Listerine's ability to effectively communicate its message to the public while establishing a strong brand presence in the market. The Excellence in Influencer/KOL Marketing award highlights the brand's successful collaboration with key influencers and opinion leaders in the industry.

To know more about the “Mouth Defense” campaign, check out the Facebook page of Listerine here: https://www.facebook.com/ListerinePhilippines/ .

MAs exciting ang paRatIng nA kapaskuhaN because the QUEEN is finally coming HOME!

Kilalang model, entrepreneur, TV host, dancer, recording artist at award-winning actress sa mga pelikula at teleserye katulad ng Filipino adaptation ng isang sikat na Mexican telenovela.


Sa kabila ng kanyang pamamayagpag, nananatiling pinakamahalaga para sa kanya ang pagiging mother of two at wife.



SABAY-SABAY TAYO na kilalanin ang ating bagong ka-HC!


#YanNaSiya #HomeCreditPH

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