January 13, 2017

The Utimate Heartthrob Piolo Pascual All Set For An Exciting 2017

The entertainment's dubbed as the ultimate heartthrob, Piolo Jose Pascual or popularly known as Piolo or Papa Pi or PJ, celebrates his 40th birthday on January 12, 2017. 

Just as many stars’ luster are starting to wane at this point in their lives, Piolo’s career is going full throttle as characterized by his different and far challenging projects.

Although he hopes to slow down a bit in order to appreciate life even more, Piolo, who’s turning a year older this coming January 12, couldn’t help but be excited about the dream projects that he’s hoping to cross off his bucketlist.
“I want to travel the region, just in case there’s a chance for me to showcase Filipino talents not just here but also abroad,” he said.
According to Piolo, he wants to tap the international market, not necessarily Hollywood, but other markets such as lifestyle.

Mid last year, Piolo embarked on his first lifestyle food show titled “The Crawl” together with actorLui Villaruz. The first season had them eating their way around Osaka, Japan. Its success led to an immediate follow up season, which Piolo undertook with his son Iñigo in Chiang Mai, Thailand.
“I get excited doing things that I’ve not done before. Basically delving into things I never thought I could do,” he said adding that he also hopes to do a different kind of serye soon.
Aside from hopefully fulfilling his dream projects, fans can expect to see him in the big screen soon with “Once in a Lifetime” opposite Yen Santos where they shot portions of it in New Zealand.

Almost three years since he last came out with his studio album “Decades III,” the singing heartthrob recently launched his Piolo Greatest Themes Album.

Amid all the upcoming projects and his goal, Piolo just couldn’t help but be grateful with the trust that he received and is still continuously receiving from the network for the last 20 years of being in the business.
“I can never be more thankful. I’m just really happy that they didn’t just change my life, they’ve changed my whole track, my entire journey in life and I’m just really humbled by it,” he said.
Despite being one of the most celebrated actors in the business, Piolo intends to stay as low-key as possible, which happens to be a far cry to his known tag as the “number one leading man” and “ultimate heartthrob.”
“It’s not for me to say. Being in this business for a long time it’s a blessing already. To be on top, I mean that’s a sense of entitlement. I’ll never hold on to something that is fleeting. As long as I know I’m enjoying my life and I’m able to do things that I enjoy doing, that’s okay by me,” he ended.



Get to see a different side of the Ultimate Heartthrob and his enviable bachelor’s pad as the January 2017 cover star of Star Studio magazine.

Petron is official fuel for 12th BOSS Ironman Challenge 2017

The organizers, the BMW BOSS Club, is the only motorcycle club in the Philippines recognized by the BMW International Council.

Oil industry leader Petron Corporation is continuing its support for the ultimate motorsport endurance event, the BOSS Ironman Challenge. Founded by the BMW Owners Society of Saferiders (BOSS), the challenge is the first of its kind to be organized in the country, debuting in 2005.

Now running on its twelfth consecutive year, the 2017 staging will kick-off at midnight of January 14. The event is open to motorcycles with engine displacement of 400cc and over, and any type of roadworthy vehicle.

Billed as a test of personal endurance and not a race, the BOSS Ironman Challenge will not have any winners or even a published list of finishers. Instead, participants are expected to gain the psychic reward of knowing that they were able to tackle the grueling 24-hour ride across 1,200-kilometers, while testing their road safety and navigation skills and, at the same time, proving their will to endure.

The 1,200-kilometer route kicks off from Clark, Pampanga, traversing the central and northern Luzon provinces of Bulacan, Nueva Ecija, Nueva Vizcaya, Isabela, Cagayan, Ilocos Norte, Ilocos Sur, La Union, Benguet, Pangasinan, and Tarlac, to finish in Pampanga. With over 2,000 service stations nationwide, Petron is the ideal strategic partner for this event, as participants are assured of their fuel requirements through the entire run. In fact, due to their strategic sites, four of the five checkpoints will be at Petron service stations.

On the part of Petron, the endurance run is a worthy proving ground of their world class fuels and lubricants, particularly the new Petron Blaze 100 Euro 5 gasoline, the first Euro 5 standard fuel in the country. A breakthrough in fuels technology, Petron Blaze 100 Euro 5 contains significantly less sulfur and is 500% cleaner than standard Euro 4 fuels. It delivers the following benefits: (1) optimal power and acceleration due to extremely high octane and performance additives; (2) exceptional engine cleanliness because of its high quality base fuel and fully synthetic detergent additives; (3) better fuel economy due to its friction modifier and combustion improver additives; and (4) lower emissions and longer catalytic converter life.

Some of the outreach projects and beneficiaries of the BOSS Ironman Challenge, whose advocacies include health care, education, and disaster relief.

While Petron Blaze 100 Euro 5 is recommended for high-end, high-performance vehicles such as the high-displacement big bikes, other vehicles will enjoy the same power and improved fuel economy because of its special formulation. For diesel-powered vehicles, Petron Turbo Diesel offers the tri-action advantages of better engine protection for longer engine life, better mileage for longer drives, and better power.

These are best matched with Petron’s range of world-class engine oils—Petron Ultron for gasoline engines, Petron Rev-X for diesel engines, and Petron Sprint 4T for motorcycle engines—to derive optimum efficiency and reliable performance through the punishing 24-hour non-stop run.

Proceeds of the 12th BOSS Ironman Challenge 2017 will go to worthwhile advocacies in health care, education, and disaster relief. Some of the projects that have already benefited include: (a) clothes and educational materials to the municipality of Balbasan, Kalinga Apayao; (b) refurbished computers, raincoats and slippers in Besao, Mt. Province; (c) medical and dental missions at Bulacao, Mindoro Oriental; San Mateo, Rizal; Calauan, Laguna; Botolan, Zambales; Catbalogan, Samar; San Miguel, Bulacan; Santa Maria, Bulacan; Abatan, Mt. Province, among others; and (d) relief assistance during various calamities.


Jollibee’s New Chickenjoy TVC invites Pinoys to #GiveMoreJoy


These days, Filipinos are exposed to different kinds of negativity whether you go online or offline. Friends unfollow or unfriend each other on social media because of differences in opinion, time is lost with families and friends due to heavy workload and heaps of school work.



It seems like now, more than ever, everyone needs more joy in their lives.


Jollibee, the Philippines’ largest family fast food chain launched a new campaign inviting Filipinos to spread more joy. Jollibee challenges everyone to start to #GiveMoreJoy even in the simplest of actions—something as simple as sharing a bucket of your favorite crispylicious, juicylicious Chickenjoy.

Jollibee’s classic and iconic product is one that Pinoys have definitely grown to know and love. Becoming the go-to comfort food of Pinoys no matter where they are around the globe, Filipinos would know that from the aroma to the flavor, Chickenjoy is a reliable source of joy and comfort.

Thus, in their latest 90-seconder made-for-digital video that shows different everyday situations that make people sad, see how the joy that Chickenjoy brings is infectious and makes us want to spread more joy to others as well.

Watch this video:


“It is easy to uplift people’s spirits and make everyday joyful through thoughtful acts like treating them to a bucket of the family’s favorite crispylicious, juicylicious Chickenjoy. It is a sure way to turn a sad day around; bringing smiles to their faces will positively affect your outlook as well,” said Jollibee Assistant Vice President Kent Mariano.

In your own ways, how are you able to #GiveMoreJoyToday to your families and friends?

PLDT, Smart, TV5 and Solar converge to bring the ultimate Miss Universe 2016 experience to more Filipinos


MANILA – Leading Philippine telco and digital services provider PLDT and mobile leader Smart Communications together with broadcast station TV5 bring the much anticipated Miss Universe 2016 closer to Filipinos everywhere through the country’s most extensive and robust fixed line and wireless networks.

In partnership with the Miss Universe Organization and official Philippine broadcast partner of Miss Universe 2016 Solar Entertainment, the PLDT Group will enable the best viewing experience of the pageant in the Philippines through its various terrestrial and digital channels, across multiple screens at home and on-the-go.
“With the Miss Universe crown currently in our homeland, the enthusiasm for and connection of Filipinos to the global pageant is now stronger than ever,” PLDT Chairman Manny V. Pangilinan said.
“With the combined reach of PLDT, Smart and TV5, we are providing our countrymen more ways to enjoy the pageant. We are giving them exclusive access to behind-the-scenes and key events such as the very popular swimsuit and long gown competitions, and of course, real-time viewing of the much-awaited coronation night. With our robust network capabilities and the largest consumer base of over 75 million Filipinos, millions of fans can watch the pageant events via multiple platforms, whether on TV, laptop or mobile—whenever they want, wherever they want. For years, we have been revolutionizing the way entertainment is consumed in the nation, offering our subscribers an extensive entertainment portfolio featuring top digital entertainment partners. Miss Universe is one platform we would not miss out on.”

PLDT and Smart will provide fixed broadband and mobile connectivity to power the Miss Universe pageant throughout their stay in the Philippines. With the country’s widest Fibr broadband network which delivers symmetrical speeds of up to 1Gbps and Smart’s superior mobile LTE network, consumers can be assured of the best real-time Miss Universe experience. 
“The Internet and social media will undoubtedly play a substantial role in Miss Universe in the Philippines,” PLDT and Smart Chief Revenue Officer Eric Alberto said. 
“We are ready to contribute our top notch products and services to make it a more engaging experience for everyone. Miss Universe 2016 will be using PLDT and Smart’s services throughout their entire journey, while fans will be able to immerse themselves in not only the coronation night, but also on all the exciting events leading up to it. True to our promise of bringing the ultimate Miss Universe experience, our subscribers will get a chance to witness the coronation night live via free ticket promos.”

On top of the complete broadcast coverage of the coronation night, TV5 will give viewers access to the preliminary show, specifically the swimsuit and long gown rounds. 
“Filipinos can look forward to watching their favorite contestants compete even before the grand finale, which is something only TV5 can offer,” TV5 President and CEO Chot Reyes said. “We aim to bring the pageant to life by bringing it closer to the hearts and enthusiasm of every Filipino.”

TV5 signed with Solar for the partnership which encompasses on-air, on-ground, and PR values—the blocktime airing of the Coronation Night on January 30, the exclusive airing of the long gown and swimsuit preliminary competitions on January 28 and 29 which will also be available online on the same day, powered by PLDT and Smart.

Solar Entertainment takes pride in collaborating with TV5, PLDT, and Smart in the hope of delivering the optimum broadcast quality coverage of this momentous event, showcasing the wonders and beauty of the Philippines, and giving our fellow Filipinos the ultimate Miss Universe experience.
“Bringing Miss Universe to the Philippines is one of the top events that we have ever invested in. It is an opportunity that we did not want to miss,” said Mr. Wilson Tieng, President and CEO of Solar Entertainment Corporation. 
“For Miss Universe, we have jam-packed activities that will be happening at the same time and we’re excited to share it with the viewers.”

SM toy bears bring joy to PWD kids


There is something magical that every stuffed toy bear brings to its owner; but to a disadvantaged person, child or adult, the effect is passionately special. This is the inspiration that the Bears of Joy of SM Supermalls, through its SM Cares CSR arm, bring to every recipient.

For several years now, SM has been giving its special edition stuffed toy bear aptly called Bears of Joy to chosen depressed communities and partner organizations where an SM mall operates. This year, there are a total of 66 communities nationwide that will be receiving Bears of Joy for the yuletide. Some of the recipients will be 176 students with special needs of Lagro Elementary School, through the Autism Society of the Philippines (ASP) Lagro Chapter.

Marieta F. Tan, head of the ASP Lagro Chapter, said that this is the second time that the school will be receiving the special bears from SM. Judging from last year’s response from the recipients and their parents, Tan expects to see more happy smiles from the children with autism.

“It’s truly special because the toy bears are given in person by people from SM themselves. The kids really treasure the toys they are given, especially when they see that they are from SM. Once they see the brand, they already feel they belong,” Tan affirms. “They are familiar with SM since we are always invited to mall events where the kids get free entertainment and fun activities.”

ASP is only one of several PWD organizations that are being supported by SM Cares. The annual Angels Walk is especially held for ASP members.

Tan explains that something as simple as a toy bear can help a lot in taking care of a child with autism. “The bear serves as their companion – a close friend and confidante. The toy bears somehow calm them down whenever they have emotional breakdowns,” Tan said.

According to Tan, this particular project of SM Cares “has heart because they really think of ways to support PWDs and their families. Naiintindihan nila ang pangangailangan ng mga bata. Napakalaking bagay nito sa kanila.”

The SM Bears of Joy are being sold as pairs in participating SM malls nationwide. For every pair sold, one goes to the customer while the other goes to a recipient from an adopted community or organization.

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